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Turn your ideas into a website you love with Wix → Wix helps you stay HIPAA compliant and makes keeping patient data safe simple. With PHI protection, a supported plan and a signed BAA your site can manage sensitive health information safely and earn client trust. With Wix, you can design, customize and launch a professional website in minutes. Everything about Wix is built to simplify the process so you can focus on what really matters: bringing your ideas to life. Ready to make it happen? Start creating the website you’ve always envisioned today. TL;DR: Is Wix HIPAA compliant? Here’s how Wix website builder supports HIPAA compliance for your site. We’ll cover which plans and features you need, how to turn on protected health information (PHI) protection and the role of a Business Associate Agreement (BAA). We'll also share best practices for managing apps, collaborators and communications to keep client health data secure and go over some limitations and potential restrictions when using HIPAA-compliant tools. You'll learn: What HIPAA compliance means for a Wix site How Wix supports HIPAA compliance Benefits of activating PHI protection Limitations and things to watch out for Steps to activate HIPAA compliance and sign a BAA What is HIPAA compliance HIPAA compliance means following the rules of the Health Insurance Portability and Accountability Act, a US law that protects patient health information (PHI). For websites that collect or store PHI, this means keeping data secure, private and properly managed. Following HIPAA rules keeps patient information safe, protects your business from legal risk and shows clients you take privacy seriously. Learn more: How to make a website HIPAA compliant Key parts of HIPAA compliance To keep your website HIPAA-compliant, there are five key areas to focus on. Each ensures patient data is handled securely, legally and responsibly. Secure storage and transmission Any PHI collected through your website like appointment forms, health questionnaires or messaging needs to be encrypted both in transit and at rest. Encryption ensures data can’t be intercepted by unauthorized parties. Wix’s PHI protection adds a secure layer to your site so sensitive information is stored safely on servers that meet HIPAA standards. This helps protect against hacks, accidental leaks or data breaches. In practice, this is what HIPAA compliant hosting looks like: infrastructure that is purpose-built to meet federal health data requirements. Access controls HIPAA requires that only authorized people can access PHI. Proper access control reduces the risk of internal mistakes or unauthorized viewing of sensitive data. On your Wix site this means carefully managing permissions for team members collaborators and third-party apps. You can limit who sees client information what they can do with it and remove access immediately when it’s no longer needed. Controlled sharing Sharing PHI is strictly regulated. Even small mistakes like sending sensitive information through an unencrypted email can violate HIPAA. Wix helps by restricting PHI sharing to compliant channels and apps, ensuring data stays within legal boundaries and is only accessible to the people or systems authorized to handle it. Agreements and responsibilities A Business Associate Agreement (BAA) is a formal contract that explains how Wix—or any service provider—will handle PHI, the security measures in place and your responsibilities as the website owner. Signing a BAA ensures clear compliance obligations, accountability in case of a breach and proper management of sensitive information. Without a BAA, your site can't be fully HIPAA-compliant. According to Alex Bargar, Cofounder of TeachMeHIPAA "It's critically important to partner with a web host who can sign a BAA as your very first step to launching your site. The vast majority of web hosts can't. And for HIPAA compliance, it is non-negotiable". Ongoing management HIPAA compliance isn’t a one-time setup—it’s an ongoing process. You need to regularly review who has access to PHI, monitor website activity for unusual behavior and respond quickly to security incidents. It also means keeping apps and forms updated, checking that third-party integrations stay compliant and making adjustments as your website or team changes. Learn more: What is a healthcare website and why do you need one? How to create a website? Dental website design examples How Wix supports HIPAA compliance Wix gives healthcare providers the tools and website features they need to build a HIPAA-compliant website and keep patient data safe. From getting your site up and running to managing it day-to-day Wix simplifies the process and reduces compliance risks. PHI protection Once you turn it on this feature encrypts all protected health information your site collects including appointment scheduling forms, health questionnaires and client messages. This encryption helps prevent unauthorized access data breaches or accidental leaks. PHI protection also makes sure only users with the right permissions can access sensitive data adding an extra layer of security. Supported plans HIPAA compliance on Wix requires a Premium plan or Studio plan. These plans provide the infrastructure and security tools needed for compliance. Without a supported plan, PHI protection can’t be activated, meaning your site won’t meet HIPAA standards. Business Associate Agreement (BAA) A Business Associate Agreement (BAA) is a formal contract between you and Wix that defines responsibilities for handling PHI. The agreement outlines the security measures Wix uses to protect data, your obligations as the site owner and procedures for security incidents or data breaches. Signing a BAA is required for HIPAA compliance and ensures accountability on both sides, giving your practice legal and operational clarity. HIPAA-compliant apps and tools Once you activate PHI protection, the Wix App Market will only show you HIPAA-compliant apps. This includes apps for bookings, forms, messaging and other tools that might collect personal info. Using these apps means any data collected through them meets HIPAA security standards. Non-compliant apps are hidden or restricted to help you avoid accidental violations. Secure communication channels Wix makes sure client communications, like messages through Wix Inbox, use HIPAA-compliant channels. If non-compliant channels like Facebook Messenger or Instagram are connected, they’re automatically disconnected to prevent accidental exposure of PHI. HIPAA users also get a secure generic email through Wix for communications, which can be replaced with a business email once set up safely. Ongoing monitoring and management HIPAA compliance isn't a one-and-done deal—it needs ongoing attention. That’s why Wix gives you a dashboard to monitor PHI protection manage data requests and review your compliance settings. You can export or delete PHI on request control collaborator permissions and check app compliance. Get started with Wix's AI website builder. Benefits of HIPAA compliance on Wix Secure environment: PHI protection encrypts all sensitive data and limits access to authorized users. This keeps patient information safe from unauthorized access or breaches. Trusted apps: When PHI protection is active, only HIPAA-compliant apps are available. This ensures any tools you use for bookings, forms or messaging follow strict privacy and security rules. International standards: Wix’s HIPAA compliance also meets ISO 27799, which aligns with GDPR. This helps your site follow internationally recognized data protection practices. Data management: You can export PHI for reporting or audits and delete data when it’s no longer needed. This keeps your records accurate and supports legal compliance. Safe collaboration: You control collaborator permissions so only the people who need access can view PHI. Permissions can be updated or removed immediately as needed. HIPAA-ready communication: Wix Inbox only uses HIPAA-compliant channels for messaging. Non-compliant channels are disconnected automatically to keep communications secure. Learn more: How to create a professional website How much does a website cost How long to build a website Things to keep in mind for HIPAA compliance with Wix Some Wix features or non-compliant apps may be disabled when PHI protection is active You’re responsible for third-party apps you connect to your site; Wix can’t guarantee their HIPAA compliance Analytics and tracking data may be limited to protect visitor privacy Old Wix Forms may not handle PHI securely and should be replaced with updated versions PHI protection can only be activated and managed from a desktop account Your domain name plays a role in HIPAA compliance because it’s part of your site’s secure setup. Using a custom domain with SSL certificate/TLS ensures data submitted through your site is encrypted and controlled, which helps protect sensitive health information. Pro tip: To choose a domain name, try out a domain name generator or domain name search for inspiration. How to activate HIPAA compliance on Wix Activating HIPAA compliance on Wix lets your site securely collect and manage PHI. Follow these steps carefully to set up PHI protection and sign the required Business Associate Agreement (BAA). Log in on desktop: PHI protection can only be activated and managed from a desktop account. Open your Wix dashboard on a computer to get started. Go to the HIPAA Compliance section: In your site dashboard go to Compliance, Privacy & Cookies then select HIPAA Compliance. This is where you’ll find all the settings for PHI protection apps and agreements. Review HIPAA-compliant apps: Before activating PHI protection, check the list of approved apps provided by Wix. Using compliant apps ensures data collected or processed on your site meets HIPAA standards. Turn on PHI protection: Click Activate PHI Protection to turn on encryption restricted access and other security measures for your site. PHI protection makes sure sensitive patient data is handled according to HIPAA requirements. Sign the Business Associate Agreement (BAA): Once PHI protection is active follow the prompts to sign the BAA. This agreement clearly lays out Wix’s responsibilities for handling PHI your obligations as a site owner and procedures for security incidents. You’ll need to sign the BAA to be fully HIPAA compliant. HIPAA compliance FAQ Who needs to be HIPAA compliant? Healthcare providers, health plans and healthcare clearinghouses all need to follow HIPAA rules when they handle patient data. If your business processes or stores PHI for them, like if you're a software or service provider, you also have to comply. What is protected health information (PHI)? PHI is any health-related info that can identify a specific person. This covers things like names, contact details, medical records, appointment history, billing info or even form submissions linked to a patient. What is a Business Associate Agreement (BAA)? A BAA is a legal contract that clearly states how a service provider will handle and protect PHI for your business. It lays out all the security measures, who’s responsible for what and what to do if a security issue pops up. Can a small practice or solo provider be HIPAA compliant? Yes. HIPAA applies to the type of data you handle, not the size of your business. With the right tools, policies and safeguards in place, small teams can meet the same requirements as larger organizations. Is Wix HIPAA compliant or just HIPAA-ready? Wix provides the infrastructure and features to support HIPAA compliance, including PHI protection and a BAA. Your site becomes compliant when you activate these features and manage your setup correctly. Can I collect patient info through forms on my site? Yes, if PHI protection is enabled and you only use approved HIPAA-compliant tools. Forms should be encrypted and access limited so only authorized staff can view submissions. What happens if there’s a data breach? If a breach occurs, HIPAA has you covered with clear steps for looking into it, managing the impact and letting affected individuals know. Your BAA and internal policies will spell out the timelines, who’s in charge and what to report. Can I store medical files or documents on my site? You can, as long as you store PHI within systems that are part of your HIPAA setup and BAA. You'll want to use access controls, encryption and have clear retention policies to keep those files secure.

Bring your inspiration to life with a Wix website → Homepage design examples are like the front door to your website. It's the first thing visitors see, setting the tone for their experience. A strong homepage does more than just look good. It's about encouraging visitors to take action, like signing up, subscribing or making a purchase. When making a website, your homepage should combine clear messaging, easy navigation and an engaging website design. To help you create a homepage that works for your goals, we've gathered some of the best homepage designs, from well-known brands to real small businesses. These examples highlight creativity and functionality, offering inspiration for building a site that stands out whether you're scaling a global site or launching your first one. Need ideas for your next website? With Wix's website builder, you can build a professional website that looks exactly how you imagined. Choose from thousands of customizable templates and use Wix’s drag-and-drop website builder to make it your own. Creating a unique, professional website has never been easier. Get inspired by website design ideas. TL;DR: best homepage design examples Your homepage often makes the first impression—so it should tell your story clearly, look polished and guide visitors toward what matters most. In this guide, we break down 15 homepages that strike the right balance between form and function, with takeaways you can apply to your own site. You'll also get practical tips on layout, hierarchy and messaging, so you can build a homepage that not only looks good but actually works harder for your brand. How we chose these homepage design examples What we looked for Why it stood out Strong first impression Clear messaging and visuals that pull visitors in immediately Easy-to-follow structure Clean layout and intuitive navigation Compelling calls to action Clear next steps that guide users through the site Brand personality Visual and written tone that reflects the business identity Responsive design Performs well across screen sizes and devices "Each combination of design elements has the potential to evoke specific emotions, convey subtle messages and leave a lasting impression on viewers. From the choice of font to the selection of colors and the incorporation of graphic elements, every detail plays a crucial role in shaping the overall identity of a brand." - Yaya Aaronsohn, head of Brand Maker at Wix 15 best homepage design examples A great homepage sets the tone for your entire site. It helps visitors find what they need and tells your brand’s story in a clear and engaging way. Explore these website examples for inspiration and if you’re ready to start building, check out our tips on how to go about making a website. Here are 15 homepage design examples that nail both form and function, offering inspiration for your next project. Slack Starbucks Uber Lyft Lemonade Airbnb Dropbox Four Seasons Fiverr NYC Ballet Evian La La Land Revlon Ladurée Outdoorsy 01. Slack Slack’s homepage is a perfect example of how to combine functionality with a clean modern design. The layout is intuitive, making it easy for visitors to understand Slack’s value proposition at a glance. The use of bold headlines like “Bring your people, projects, apps and AI agents together” immediately communicates the platform’s purpose. High-quality visuals and animations create a dynamic and engaging experience Clear CTAs like “Get started” and “Find your plan” guide users effectively Social proof with logos of top companies builds trust and credibility Integration details highlight how Slack works with over 2,600 apps 02. Starbucks Starbucks’ homepage is a masterclass in seasonal branding. The current focus on fall flavors with vibrant images of pumpkin and pecan drinks creates an inviting and warm atmosphere. The design is simple yet effective with clear navigation and engaging CTAs. Seasonal themes keep the content fresh and relevant High-quality product images make the offerings irresistible Rewards program details encourage user engagement Easy access to ordering options enhances user convenience 03. Uber Uber’s homepage is all about simplicity and functionality. The design focuses on helping users quickly find what they need, from booking a ride to exploring other services like Uber Eats. The use of large bold text and minimalistic visuals ensures clarity. Straightforward navigation makes it easy to book rides or explore services Prominent CTAs like “See prices” and “Get started” drive action Trust-building elements like safety features and customer support are highlighted Clean responsive design ensures a seamless experience across devices 04. Lyft Lyft’s homepage is an excellent example of how to combine robust functionality with a truly user-friendly design. It presents information clearly, is visually engaging and is expertly crafted to guide visitors smoothly toward taking desired actions. Plus, a QR code for app download is conveniently displayed at the bottom of the page. Clear messaging with headlines like “The world awaits” sets the tone High-quality visuals of riders and drivers create a relatable vibe Action-oriented CTAs like “Sign up to ride” and “Apply to drive” are prominently placed Trust-building elements like “Safety never takes a backseat” highlight Lyft’s commitment to community and safety 05. Lemonade Lemonade’s corporate website homepage is a great example of how to make insurance approachable and easy to understand. The design is clean and modern with a focus on simplicity and transparency. The use of bright colors and playful illustrations makes the corporate website experience enjoyable. Clear and concise messaging explains the value of Lemonade’s services Interactive elements like quick quotes engage users Testimonials and reviews build trust and credibility Minimalistic design ensures a distraction-free experience 06. Airbnb Airbnb’s homepage is a visual treat that inspires wanderlust. The design focuses on showcasing beautiful destinations and unique stays, encouraging users to explore. The search bar is prominently placed, making it easy to start planning a trip. Stunning visuals of destinations and properties create an emotional connection User-friendly search functionality simplifies trip planning Highlighted features like “Experiences” and “Online Experiences” add value Trust-building elements like reviews and ratings reassure users 07. Dropbox Dropbox’s homepage is a lesson in clarity and focus, thanks to its minimalist website design. The design emphasizes the platform’s core value—secure file storage and sharing. The use of simple visuals and concise text ensures the message is clear. Clear headline and subheadline explain the platform’s purpose Minimalistic design keeps the focus on the core message Prominent CTAs like “Try Dropbox free” encourage action Trust-building elements like security features and customer logos are highlighted 08. Four Seasons Four Seasons’ homepage, a prime example of a luxury hotel website, exudes luxury and sophistication. The design uses high-quality visuals and elegant typography to create a premium feel. The navigation is intuitive, making it easy for users to explore destinations and book stays. Stunning visuals of properties and destinations set the tone Clear CTAs like “Check rates” guide users effectively Responsive design ensures a seamless experience across devices Prominent "Download the App" button for mobile access 09. Fiverr Fiverr’s homepage is a great example of how to showcase a wide range of services effectively. The design is clean and organized with a focus on helping users find what they need quickly. The use of categories and search functionality enhances usability. Clear and concise messaging explains the platform’s purpose User-friendly navigation and search functionality simplify the experience Testimonials and success stories build trust Highlighted features like “Popular Services” guide users to explore 10. NYC Ballet NYC Ballet’s homepage is a stunning blend of art and functionality. The design uses high-quality visuals of performances to captivate visitors. The navigation is simple, making it easy to explore upcoming shows and purchase tickets. Beautiful imagery of performances creates an emotional connection An interactive calendar feature allows users to easily view the performance schedule A prominent subscription feature in the footer keeps users informed about upcoming shows and news, showcasing how thoughtful website footer design can boost engagement. Responsive design ensures a seamless experience across devices 11. Evian Evian’s homepage is a refreshing example of how to use branding effectively. The design is clean and modern with a fixed menu that ensures easy navigation and a strong focus on the brand’s commitment to sustainability. The site features high-quality visuals, engaging content, and a cohesive layout that keeps visitors interested while reflecting the brand's identity. Clear messaging highlights the brand’s values and mission High-quality visuals create a premium feel Interactive elements like product showcases engage users A dropdown menu in the navigation allows users to switch to their country’s homepage 12. La La Land Lionsgate’s homepage for the award-winning film “La La Land” is a cinematic experience in itself, perfectly capturing the movie's magical and romantic essence. From the moment the page loads, full-screen visuals and engaging video content to immediately draw visitors into the world of Mia and Sebastian. The color palette mirrors the film's vibrant, dreamlike aesthetic. The navigation is kept simple and intuitive, making it easy for users to explore trailers, view photo galleries and find where to watch the movie. Stunning visuals create a cinematic feel Clear CTAs like “Watch Trailer” guide users effectively Trust-building elements like awards and reviews are featured Fixed background creates a seamless scrolling experience 13. Revlon Revlon’s homepage is a great example of blending beauty with functionality. The design features stunning visuals and engaging content that effectively showcase their products. The navigation is straightforward with a drop down menu, making it simple for users to explore various categories and find what they need quickly. This balance of aesthetics and usability creates a seamless experience for visitors. Beautiful imagery of products creates an emotional connection Clear CTAs like “Shop Now” guide users effectively Integrated eCommerce features simplify online shopping Organised navigation menu allows users to find categories with ease 14. Ladurée Ladurée’s homepage design is a visual treat that captures the essence of French luxury. The design uses high-quality visuals of macarons and other products to create an inviting atmosphere. The navigation is simple, making it easy to explore the menu and place orders. The logo is displayed in the top middle, creating a sense of balance and focus Stunning visuals of products create an emotional connection Featured products section highlights iconic products Elegant font adds a touch of sophistication 15. Outdoorsy Outdoorsy’s homepage is a great example of how to inspire adventure and wanderlust. The design uses stunning images of RVs and beautiful destinations to create an inviting atmosphere that speaks to the user's adventurous spirit. The navigation is simple and intuitive, making it easy for visitors to explore rental options, plan trips and book their next getaway using the site's online booking system. Beautiful imagery of destinations creates an emotional connection A prominent search bar allows users to quickly find RVs by location and date “Featured destinations” section inspires users with travel ideas Clear calls-to-action like “RV Rentals” and "Escapes" guide users For further inspiration, check out these eCommerce website examples and Wix websites. Small business homepage design examples Small business homepages work best when they make one offer clear, build trust quickly and point visitors toward a single action without the production budget of a large brand. The examples below come from real small businesses, and each one is built on Wix. 01. Izzy Wheels Izzy Wheels is an Irish small business selling designer wheelchair wheel covers. The homepage turns an everyday medical product into a fashion statement and proves a small brand can look as polished as a global one. The tagline "If you can't stand up, stand out" communicates the brand mission in a single line Press logos from Vogue, Elle and BBC give immediate social proof A product grid sits above the fold so visitors can shop designs right away One clear action, shop designs, keeps the page focused 02. LemonTree + Co. LemonTree + Co. is a Canadian home and lifestyle shop. The homepage pairs a calm visual style with a clear path to browse and buy. The tagline "simple casual living" sets the brand mood in three words Category navigation helps visitors find products fast Lifestyle imagery and a shoppable grid blend inspiration with eCommerce A loyalty program and newsletter signup capture repeat visitors 03. Dopple Press Dopple Press is a Risograph print studio based in Brighton. The homepage leads with bold colour and playful type that signal the studio's creative personality. Strong colour and type communicate the brand identity instantly The page explains a niche service in plain, approachable language Sustainability messaging about recycled paper builds trust Clear paths let visitors shop prints or commission design work 04. Malco Wallshop Malco Wallshop is a Swiss small business that makes custom wooden lettering for walls. The homepage states exactly what it sells and answers buyer questions before they are asked. The hero states what the shop makes alongside a single clear action Three benefit blocks cover the main buyer questions up front Customer testimonials sit near the buying decision to build trust An eco angle, a tree planted for every order, adds a memorable brand value 05. Mighty Spice Mighty Spice is a UK small business selling curry pastes made from a family recipe dating back to the 1940s. The homepage builds trust through heritage and lets visitors shop the full range in one scroll. The "since the 1940s" line frames the brand story and builds instant credibility A shoppable product grid puts the full range one click from the cart A customer review placed near the products reinforces the buying decision An events calendar shows where to meet the brand in person and adds authenticity Modern homepage layout ideas Modern homepage layouts favor generous white space, a single focused message above the fold and content arranged in clear horizontal sections a visitor can scan in seconds. The goal is a page that feels calm and effortless to read on any screen. A few layout patterns show up across the strongest homepages today. Full-width hero with one message: single large visual or video paired with one headline and one action sets the tone without clutter. Z-pattern and F-pattern flow: arranging key elements along the natural path the eye travels keeps visitors moving toward the action. Card-based sections: grouping content into cards makes a homepage easy to scan and adapts cleanly from desktop to mobile. Sticky navigation: a menu that stays visible while scrolling lets visitors jump anywhere without losing their place. Asymmetric and broken-grid layouts: offset columns and overlapping elements add personality while keeping the page readable. Generous white space: room around each element draws focus to what matters and gives the page a modern, uncluttered feel. Wix offers customizable templates and a drag and drop editor for building these layouts without code. Best practices for homepage design Creating a great homepage is all about clear communication and smart design choices. By following a few trusted methods, you can build a page that not only looks professional but also helps you connect with your visitors. Think of these best practices as your guide to making a strong first impression as you design your homepage. Keep it simple and focused Your homepage should have a clear purpose. Instead of crowding it with too much information, focus on one main goal. This could be getting visitors to subscribe to your newsletter, explore your products or book your services. A clean and simple layout helps guide visitors to that desired action without causing confusion. Write a clear and compelling headline You have just a few seconds to grab a visitor's attention. Your headline should quickly explain what your business offers. Make it short, direct and focused on the value you provide. Remember, typography matters here—choosing the right fonts and sizes helps your message land with impact. A strong headline paired with a brief subheadline can immediately tell visitors they are in the right place. Use strong visuals High-quality images and videos can speak volumes about your brand. Great media features should be relevant to what you do and help tell your story. Good homepage design examples often use compelling visuals to create a mood and draw visitors in. Make sure your images are optimized for web so they load quickly and don’t slow down your site. Make navigation intuitive Visitors should be able to find what they're looking for easily. A logical and straightforward navigation menu is essential. Group related pages together and use simple labels like "About," "Services" and "Contact." Your main navigation should be at the top of the page where people expect to find it. Consider exploring website templates that have intuitive navigation built in, making this step even easier. Include a strong call to action (CTA) Your homepage needs a clear call to action. This is usually a button that prompts visitors to take the next step. Use action-oriented text like "Start Your Trial" or "Learn More." Make your CTA button stand out with a contrasting color so it catches the eye. The best homepage design examples place their main CTA in a prominent spot above the fold. Build trust with social proof People trust what other people say. Adding testimonials, customer logos or reviews to your homepage can build credibility. This social proof reassures new visitors that you are a trusted business. It shows them that others have had a positive experience with you. Learn more: What is web design? How to design your homepage with Wix Wix enables easy website design with intuitive drag-and-drop tools, giving you complete creative control over your homepage layout, typography and visuals without any coding skills. Wix provides industry-specific website templates for better branding, with hundreds of homepage designs ready to customize. For AI-assisted design, Wix Harmony takes you from a single prompt to a fully designed, business-ready homepage for any industry or creative vision. Aria, Wix Harmony's built-in AI agent, stays contextually aware of your canvas throughout, generating page sections, refining copy and advising on design decisions at every step. Move fluidly between AI-generated design and precise drag-and-drop editing whenever you want, all backed by Wix's enterprise-grade infrastructure. Wix also offers a native app in ChatGPT that generates a fully designed, production-ready Wix Harmony homepage instantly. Tag "@Wix" in a conversation, describe your design vision and your site is ready to launch. Homepage design examples FAQ What are the main components of a good homepage? A strong homepage usually includes a few important parts working together. Think of it as a friendly welcome that tells visitors what you're all about. The main components are: A clear headline and subheadline: Quickly explain what you do. A primary call to action (CTA): Tell visitors what to do next like "Shop Now" or "Book a Session". Compelling visuals: Use high-quality images or videos that match your brand. Simple navigation: Make it easy for people to find other pages on your site. Social proof: Feature testimonials or logos of companies you've worked with to build trust. A footer: Include contact information and links to important pages. How do I design a homepage? Designing a homepage is all about planning. Start by defining your main goal. Do you want visitors to buy something, subscribe to a newsletter or contact you? Once you know your goal, build the design around it. Choose colors, fonts and images that reflect your brand. Keep the layout clean and uncluttered so visitors aren't overwhelmed. Many website builders offer templates you can customize to get great homepage design examples without starting from scratch. What is the most important part of a homepage? The most important part of a homepage is a clear value proposition. This is a simple statement that tells visitors what you offer and why it matters to them. It should be one of the first things they see. When someone lands on your page they should immediately understand who you are, what you do and how you can help them. This clarity is what turns a visitor into a customer. What is the purpose of a homepage? The main purpose of a homepage is to make a great first impression and guide visitors to the next step. It's the main entry point to your website so it needs to capture attention and communicate your brand's core message instantly. A good homepage convinces visitors to explore the rest of your site and take a desired action. What does a good small business homepage need? A good small business homepage needs a clear value proposition, one primary action, simple navigation and trust signals like reviews or press mentions. Small businesses win by making one offer obvious and removing anything that distracts from it.

Build your website in minutes, try Wix for free today → Looking for transportation website examples to inspire building your own website? You've come to the right place. By the end of this post, you’ll have a curated list of the best websites, understand what distinguishes top-tier transportation websites, learn step-by-step how to make a trucking website (or any transport‑related site) and explore why Wix is perfect for businesses on the move. Did you know that by 2035, U.S. truck tonnage is projected to hit nearly 14 billion tons, with industry revenues soaring to $1.46 trillion, according to the American Trucking Assocation? That’s massive. Your website needs to scale just as impressively, whether you're building portfolio websites for carriers or looking to craft a free landing page for a logistics startup. Wix’s drag and drop website builder and AI website builder options make it easy to learn how to make a website that fits your vision. From selecting website templates to leveraging built‑in SEO features, you can confidently build a site that reflects your professionalism and service quality. TL;DR: transportation websites If you're here to figure out how to make a transportation website or just to gather inspiration before you dive into your own website creation, this blog will give you everything you need. We handpicked 20+ real websites from Wix users across the transportation industry—from auto haulers to freight specialists—to show you what works in the wild. Along the way, we’ll cover key tips like how to start a trucking business, how to choose standout trucking business names and even walk you through basics like how to make a trucking logo that builds trust at a glance. This guide also covers essential trucking marketing strategies built right into your website. These examples aren’t just good-looking, they’re packed with smart features that support bookings, SEO, mobile access and branding. So, if you're ready to turn your transportation service into a high-performance business online, keep reading. “The best transportation websites do more than look good, they answer key questions instantly, build trust through branding and make it easy for clients to take action. Whether you're showcasing your fleet or setting up online bookings, your site should work as hard as your business does.” – Sharon Hafuta, SEO blog editor at Wix How did we decide what makes a great transportation website example? Criteria for a great transportation website example Why its important Visual clarity Fleet images, route maps and a great logo build trust instantly Website functionality Booking forms, navigation and on-site tools need to work seamlessly on any device Built-in booking/tools Enables quote requests and scheduling without external apps Performance and SEO Clear headings and fast load speeds for discoverability Brand consistency Cohesive use of logos, color scheme and messaging Best transportation websites These real-world Wix-built transport sites offer powerful lessons. We scouted examples from across the web—from car carriers to specialty logistics—to pull together insights that go beyond aesthetics. You'll see how each website integrates crucial workflows, clear service breakdowns, branding consistency and mobile-first design. “Functionality isn’t just about being interactive, it’s about anticipating what users need before they ask, with tools and flows that feel reliable as your fleet.” - Sharon Hafuta, SEO blog editor at Wix Reliable Carriers, Inc. E&O Solutions Inc. Top Dog Transportation Smart Roads Transportation & Logistics Rands Trucking Inc. Go2Transportation Simon Transport State to State Logistics Adkins Specialized Carriers Boss & Boujee Trucking W. Krup Trucking LLC AA Truck Lanes LLC Rush Transport Pagan Towing Services Timberline Trucking LLC Turbo Time Transportation My Auto Carrier All State Enterprise Inc. Yates Transportation Nationwide Transport Mid-Atlantic Transport 01. Reliable Carriers, Inc. Reliable Carriers, Inc. stands out as North America’s largest enclosed auto transport company. Their website is visually stunning, with high-quality images and a clear layout. They highlight their 60+ years of experience and offer unique services like climate-controlled trailers and $5 million insurance coverage per load. The site also features testimonials from high-profile clients like Rick Hendrick, adding credibility. A "Meet the Fleet" section provides a closer look at their state-of-the-art equipment. What makes it unique: $5 million insurance coverage on every load Testimonials from high-profile clients Detailed service descriptions, including prototypes and clay models GPS tracking for real-time updates Inspired? Here’s the exact Wix template behind this transportation website: Template name: Moving company website template Pro tip: Don’t stress about the template name—what matters is the design. A template labeled for a moving company can be easily transformed into a sleek transportation website. With drag-and-drop tools and customizable layouts, all you need to do is focus on finding the look and feel that matches your brand. Whether it’s bold and modern or clean and minimal, it’s the aesthetic that sets the tone, not the category label. 02. E&O Solutions Inc. E&O Solutions Inc.’s website exudes reliability and efficiency. The homepage highlights their modern fleet of over 200 trucks and trailers, emphasizing safety and maintenance. The About Us page is compelling, showcasing their commitment to timely and secure deliveries. They also feature glowing reviews from drivers, which adds a personal touch and builds trust. The site is straightforward, with easy website navigation to learn about their team, equipment and repair shop. What makes it unique: Focus on driver safety and fleet maintenance Positive testimonials from employees, fostering trust Simple, user-friendly navigation Emphasis on modern, well-maintained equipment Inspired? Here’s the exact Wix template behind this transportation website: Template name: Taxi company website template 03. Top Dog Transportation Top Dog Transportation's homepage features a prominent logo and "Get a Free Quote" form, making it easy for users to start their journey. Their branding is clean and professional, an example for businesses exploring how to design a logo that feels trustworthy and approachable. If you're building a similar site, using a logo maker can help you quickly create a strong first impression. They offer a variety of services, including enclosed and open carriers, as well as door-to-door transport. The "How It Works" section simplifies the process into three easy steps, ensuring clarity for first-time users. Testimonials from satisfied customers add a personal touch, showcasing their commitment to excellent service. What makes it unique: Logo elements and consistent branding give a friendly identity Clear and simple "How It Works" section Multiple transport options (enclosed, open, door-to-door) Prominent customer testimonials for trust-building Licensed and insured for peace of mind Inspired? Here’s the exact Wix template behind this transportation website: Template name: One page layout website template 04. Smart Roads Transportation & Logistics Smart Roads Transportation & Logistics' website is sleek and professional, emphasizing their commitment to timely delivery and superior customer service. They cater to a wide range of clients, from individuals to manufacturers and dealers. The site highlights their licensed, bonded and insured status, ensuring reliability. A dedicated "Get an Auto Transport Quote" section makes it easy for users to request services. Their focus on building strong customer relationships is evident through their emphasis on repeat customers and referrals. What makes it unique: Services tailored for individuals, dealers and manufacturers Licensed, bonded and insured for reliability Easy-to-use quote request feature Emphasis on customer relationships and referrals Inspired? Here’s the exact Wix template behind this transportation website: Template name: Mechanic website template 05. Rands Trucking Inc. Rands Trucking Inc.’s website exudes a family-oriented vibe, emphasizing their commitment to treating drivers as individuals, not numbers. The site also highlights their 40+ years of experience in trucking and logistics, specializing in hauling windows and furniture. Testimonials from happy drivers reinforce their reputation as a supportive and rewarding workplace. What makes it unique: Strong focus on driver satisfaction and benefits 40+ years of trucking and logistics experience Specialization in hauling windows and furniture Family-oriented approach to business Inspired? Here’s the exact Wix template behind this transportation website: Template name: Home improvement company website template 06. Go2Transportation Go2Transportation’s website is sleek and professional, catering to both individual and corporate clients. They emphasize their expertise in specialized automotive transportation, with services tailored for high-end vehicles, prototypes and private car owners. The site features impressive stats, such as 600,000+ cars transported and partnerships with major brands like Tesla and Porsche. Their "White Glove" service and real-time GPS tracking highlight their commitment to quality and customer satisfaction. What makes it unique: Specialized services for high-end and custom vehicles Real-time GPS tracking for all shipments Partnerships with major automotive brands 24/7 operational support for seamless logistics Inspired? Here’s the exact Wix template behind this transportation website: Template name: Construction company website template 07. Simon Transport Simon Transport’s website reflects their rich history and dedication to excellence in freight shipping. They offer a variety of services, including refrigerated, flatbed and dry van divisions, catering to diverse shipping needs. The site highlights their family-owned values, military-friendly policies and commitment to safety. Their SmartWay certification and excellent CSA scores further establish their credibility. A dedicated "Drive for Simon" section showcases their focus on driver satisfaction. What makes it unique: Diverse shipping options, including refrigerated and flatbed SmartWay certification for eco-friendly practices Strong focus on driver satisfaction and military-friendly policies Family-owned with a history dating back to 1955 Inspired? Here’s the exact Wix template behind this transportation website: Template name: Tech company website template 08. State to State Logistics State to State Logistics’ website is clean and straightforward, offering reliable nationwide car transport services. They provide both enclosed and open car hauling options, catering to luxury and everyday vehicles. Their versatile hauling services for motorcycles, ATVs and golf carts set them apart. The site emphasizes their commitment to safety, efficiency and customer satisfaction, with a user-friendly "Get a Quote" feature for easy service access. What makes it unique: Versatile hauling services for motorcycles, ATVs and more Enclosed car hauling for luxury and high-value vehicles Nationwide coverage with a focus on safety and efficiency User-friendly interface with a prominent "Get a Quote" feature Inspired? Here’s the exact Wix template behind this transportation website: Template name: Vintage car garage website template 09. Adkins Specialized Carriers Adkins Specialized Carriers’ website is a testament to their expertise in heavy-haul and oversized trucking. Based in Iowa, they serve all 48 continental states, specializing in transporting construction, military and agricultural equipment. The site features a "Truck Showcase" section, highlighting their award-winning fleet and a parts shop for vehicle maintenance. Their emphasis on team-driven success and client satisfaction is evident throughout. What makes it unique: Specialization in heavy-haul and oversized trucking Award-winning fleet showcased on the site Parts and equipment shop for added convenience Strong focus on team-driven success and client relationships Inspired? Here’s the exact Wix template behind this transportation website: Template name: Trucking company website template 10. Boss & Boujee Logistics, Trucking and Towing Boss & Boujee Logistics, Trucking and Towing’s website immediately stands out with a fun unique logo. They offer a wide range of services, including freight auto transport and towing. They cater to motorcycles, cars, trucks and RVs, with 24/7 dispatch for emergencies. The site emphasizes their enclosed transport options and competitive pricing, ensuring peace of mind for customers. Their focus on personalized service and open communication sets them apart, making them a great example for anyone researching how to start a tow truck business. What makes it unique: 24/7 dispatch for emergencies and roadside assistance Enclosed transport options for added vehicle protection Services tailored for motorcycles, RVs and more Competitive pricing with a focus on customer satisfaction Inspired? Here’s the exact Wix template behind this transportation website: Template name: Minimal layout website template 11. W. Krup Trucking LLC W. Krup Trucking LLC’s website highlights their commitment to ultra-reliable auto transport. Serving Florida, Georgia and South Carolina, they specialize in dealership trades, door-to-door transport and specialty shipments. The site emphasizes their use of Super Dispatch for geotagged photos and detailed records, ensuring transparency and trust. Their personalized approach, including direct communication with the owner, adds a unique touch. What makes it unique: Use of Super Dispatch for geotagged photos and detailed records Direct communication with the owner for issue resolution Focus on dealership trades and door-to-door transport Personalized service with a strong emphasis on transparency Inspired? Here’s the exact Wix template behind this transportation website: Template name: Solar panels installers website 12. AA Truck Lanes LLC AA Truck Lanes LLC’s website is professional and customer-focused, offering nationwide vehicle transport services. They emphasize transparency with a price lock guarantee and provide 24/7 live tracking for peace of mind. Their services cater to individuals, dealerships, businesses and auctions, ensuring flexibility. The site also features glowing customer testimonials and a blog with helpful tips for auto transport, including insights that could help aspiring entrepreneurs learn how to create a trucking business plan of their own. What makes it unique: Price lock guarantee for transparent pricing 24/7 live tracking with pick-up and delivery photos Comprehensive insurance coverage for all transports Dedicated agents for personalized customer support Inspired? Here’s the exact Wix template behind this transportation website: Template name: Classic layout website template 13. Rush Transport Rush Transport's website highlights their commitment to customer service and innovation. They offer 24/7 phone support, real-time GPS tracking and paperless billing for convenience. Their fleet of newer model Peterbilt car carriers ensures safe and efficient transport. The site also lists their diverse clientele, including auto auctions, rental car companies and government agencies. What makes it unique: Real-time GPS tracking and electronic proof of delivery 24/7 phone support for customer convenience Fleet of modern Peterbilt car carriers with soft tie systems Paperless billing for eco-friendly operations Inspired? Here’s the exact Wix template behind this transportation website: Template name: Business consulting company website template 14. Pagan Towing Services Pagan Towing Services’s website is straightforward and emphasizes their expertise in towing and transport services. They cater to light, medium and heavy-duty towing, as well as luxury auto transport. The site features testimonials from satisfied customers and a gallery showcasing their previous jobs. Their focus on reliability and customer satisfaction is evident throughout. What makes it unique: Services for light, medium and heavy-duty towing Luxury auto transport for high-end vehicles Testimonials highlighting prompt and friendly service Gallery showcasing successful past jobs Inspired? Here’s the exact Wix template behind this transportation website: Template name: Taxi company website template 15. Timberline Trucking LLC Timberline Trucking LLC's website reflects their family-oriented values and dedication to reliable freight transportation. They emphasize exceptional customer service and timely deliveries. The site features a "Request a Quote" option and highlights their service and repair offerings. Testimonials from long-term partners add credibility, showcasing their commitment to building strong relationships. What makes it unique: Family-oriented company with a focus on reliability Service and repair offerings for added convenience Testimonials from long-term partners Emphasis on timely deliveries and exceptional service. Inspired? Here’s the exact Wix template behind this transportation website: Template name: Adventure tour company website 16. Turbo Time Transportation Turbo Time Transporation's website highlights their expertise in RV, marine and heavy equipment transport. Based in Houston, they offer 24/7 customer service and competitive rates. The site features glowing reviews from clients and partners, emphasizing their dependability and superior customer service. Discounts for seniors, veterans and active-duty military add a personal touch. What makes it unique: Specialization in RV, marine, and heavy equipment transport 24/7 customer service for convenience Discounts for seniors, veterans and active-duty military Trusted partnerships with top RV dealerships Inspired? Here’s the exact Wix template behind this transportation website: Template name: Mechanic garage website template 17. My Auto Carrier My Auto Carrier’s website is clean and professional, catering to the Southeast region of the U.S. They specialize in dealer-to-driveway and door-to-door transport, making car relocation stress-free. The site emphasizes their family-oriented values and commitment to treating every car with care. Testimonials from satisfied customers highlight their excellent communication and friendly service. What makes it unique: Dealer-to-driveway and door-to-door transport services Family-oriented company with a personal touch Focus on excellent communication and customer care Specialization in serving the Southeast U.S. region Inspired? Here’s the exact Wix template behind this transportation website: Template name: One page layout website template 18. All State Enterprise Inc. All State Enterprise Inc. emphasizes their commitment to safety and reliability with a fleet of modern Freightliners and Volvos. Their website highlights their dedication to maintaining top-notch equipment in their own repair shop. ASE’s motto, "Power of Promises Kept," reflects their focus on customer satisfaction. They also showcase their community involvement through charitable donations. What makes it unique: Fleet of modern, well-maintained trucks In-house repair shop for safety and reliability Strong community involvement through charitable donations Emphasis on customer satisfaction with their "Power of Promises Kept" motto Inspired? Here’s the exact Wix template behind this transportation website: Template name: Freight company website template 19. Yates Transportation Yates Transportation's website reflects their long-standing reputation for reliability and trust, serving Texas since 1985. They emphasize their T.R.U.S.T. values—Timely, Reliable, Understanding, Straightforward and Thankful. The site highlights their commitment to exceptional service, reasonable rates and safe delivery. They also offer comprehensive employee benefits, showcasing their dedication to their team. What makes it unique: T.R.U.S.T. values guiding their operations Serving Texas with a strong reputation since 1985 Comprehensive employee benefits, including health and retirement plans Focus on exceptional service and safe delivery Inspired? Here’s the exact Wix template behind this transportation website: Template name: Car repair services website template 20. Nationwide Transport Nationwide Transport’s website showcases their commitment to "Excellence in Every Direction." They offer customized transportation solutions, including temperature-controlled and hazmat shipping. Their use of advanced technology, such as GPS tracking and electronic documentation, ensures efficiency and reliability. The site also highlights their sustainable practices and investment in the community. What makes it unique: Customized solutions for unique transportation needs Advanced technology for tracking and documentation Commitment to sustainability with fuel-efficient vehicles Strong community investment and job creation Inspired? Here’s the exact Wix template behind this transportation website: Template name: Freighting company website template 21. Mid-Atlantic Transport Mid-Atlantic Transport’s website highlights their commitment to safe, reliable and professional freight shipping solutions. Founded in 2018, they offer temperature-controlled and one-way truckload services. The site emphasizes their use of advanced technology, such as temperature monitoring and modern fleet upgrades, ensuring efficiency and safety. Their family-like culture and focus on driver satisfaction make them a standout in the industry. What makes it unique: Temperature-controlled shipping with advanced monitoring Modern fleet with the latest technology for efficiency Family-like culture with a focus on driver satisfaction Strong emphasis on safety, reliability and professionalism Inspired? Here’s the exact Wix template behind this transportation website: Template name: Plant store website template Key features every transport website needs No matter what kind of transportation service you run—freight, auto shipping, logistics or local delivery—your website needs to do more than look good. It should clearly communicate your services, build trust with potential clients and make it easy for people to get in touch or request a quote. Transport website feature checklist Feature of a great transportation website Benefit for your business Service descriptions Clarifies your offerings at a glance Online quote/booking forms Boosts lead generation and convenience Testimonials and reviews Builds trust and social proof Live tracking or updates Offers real-time transparency and reliability Visual branding Enhances professionalism and brand recall Below are the must-have features every high-performing transport website should include: 01. Strong visual branding Professional branding sets you apart. It builds credibility and helps your business feel established from the moment someone lands on your site. Visuals also help communicate what kind of transportation services you offer and who you serve. Before you even dive into design, make sure you’ve secured a domain name that reflects your brand and services. (Not sure where to start? Learn more about how to register a domain and what is hosting to get your site online seamlessly.) Many platforms offer free website hosting options to get you started. Visual online assets to include: A custom logo and color palette Vehicle or fleet photos Route maps or animated graphics Uniform iconography across pages As part of your broader marketing strategies, consistent branding, across your website, emails and social media, helps customers remember and trust your transport business. 02. Clear service descriptions Visitors should immediately understand what you offer. Whether you specialize in cross-country shipping or last-mile delivery, make your services front and center with clear, scannable sections. Include: A list of core services (e.g., vehicle transport, logistics coordination, expedited shipping) Service area maps or coverage zones Industry-specific offerings (e.g., dealer-to-dealer, auction transport) 03. Online quote request or booking Today’s customers expect convenience. A quick quote tool or booking form helps reduce friction and can boost conversion rates. Look for: A simple contact or quote form with key fields (pickup/drop-off, vehicle type, etc.) Optional price estimator or calculator Mobile-friendly functionality 04. Trust signals and testimonials Transporting goods (or vehicles) requires trust. Use your website to show you're reliable and experienced. Trust-building features: Customer testimonials or video reviews Industry certifications and licenses Insurance and safety info Logos of partners or clients 05. Live tracking or real-time updates Many transportation websites now include tracking tools that offer customers peace of mind throughout the delivery process. This can include: GPS shipment tracking integrations Email or SMS updates An easy-to-access tracking portal Transportation websites FAQ Where can I find more website inspiration? If you’re exploring designs or looking for ideas beyond transportation, here are some helpful examples of high-performing websites across different industries: Wix websites Vintage websites Minimalist websites Corporate websites Ecommerce website examples Best construction websites Health and wellness websites Landscaping websites Coaching websites Best AI website examples Conference website examples Best membership websites Tutoring website examples Gaming website examples Plumbing websites Startup websites Best one-page website Freelance websites Food truck website examples Consulting websites Use these for inspiration when creating your own transport site or just to spark ideas for future business projects. Can I build a transportation website without any experience? Absolutely. Website builders like Wix make it easy to start from customizable templates—no coding needed. You can even use AI website builders to generate layouts and copy based on your industry and services.

Bring your inspiration to life with a Wix website → First impressions matter, especially when you create your own website. Your About Us page is where potential customers learn who you are, what you do, and why you do it. In fact, 52% of website visitors say the first page they look for is the About Us page. The best About Us page examples show how a simple page can turn visitors into loyal customers. The best About Us page examples are informative, stylish and help you stand out from the crowd (especially for corporate websites). Share your business's story—how it started, its mission and your unique approach. Make sure it reflects your brand's style, tone and web design. Crafting your brand story on one page might feel challenging, but it’s worth the effort. We’ve rounded up the 15 best About Us page examples from Wix users to inspire you when you’re figuring out how to make your website. Use these ideas to build an About Us page that connects with your audience—and start creating with a one page website builder today. Need inspiration for your website? With Wix, building a standout site is easier than ever. Choose from hundreds of customizable templates and use Wix’s easy drag-and-drop website builder tools to make your vision come to life. Turn your ideas into reality and see just how simple it is to create a unique, professional website. TL;DR: About Us page examples We’ve rounded up the best About Us page examples that go beyond just telling a story — they make you feel like you know the brand. A great About page builds trust, shows personality and gives visitors a reason to stick around (or better yet, get in touch). These examples highlight how design, tone and storytelling come together to make that first impression really count. Your About page is your chance to connect on a human level. From heartfelt brand stories to playful bios and mission statements that actually resonate, each example brings something different to the table and offers ideas you can use to build or refresh your own. Here’s what we looked for when choosing the examples: Clear and authentic storytelling that builds connection Design that reflects the brand’s personality Copy that feels human, not like a corporate press release Visual elements like team photos, behind-the-scenes shots or custom illustrations Calls to action that encourage people to explore or reach out What each example brings to the table: Strong brand voice that makes the business feel approachable and real Layouts that balance text with visuals for easy reading Personal touches like team bios, timelines or founding stories Strategic CTAs to guide visitors to contact, explore or take the next step What makes a great About page Feature Why it matters Clear brand story Helps visitors understand your mission and what drives you Authentic voice Makes your brand feel real and relatable Thoughtful visuals Adds personality through team photos or behind-the-scenes shots Simple layout Makes the page easy to read and keeps visitors engaged Team bios Helps put faces to the brand and builds trust Mission or values Shows what your brand stands for beyond just products or services Timeline or backstory Gives context and shows how far you’ve come Call to action Encourages visitors to connect or keep exploring your site Mobile-friendly design Makes sure the page looks great and functions on all devices "Each combination of design elements has the potential to evoke specific emotions, convey subtle messages and leave a lasting impression on viewers. From the choice of font to the selection of colors and the incorporation of graphic elements, every detail plays a crucial role in shaping the overall identity of a brand." - Yaya Aaronsohn, head of Brand Maker at Wix 15 best About Us page examples Want to see what makes these About page examples stand out? Explore the full list for ideas you can borrow — or make your own — as you craft a story that helps your audience connect, trust and remember your brand. Heroines: Nonprofit organization Bodyrock Bootcamp: Personal training Helena Kruger: Fashion illustrator The Diigitals: Modeling agency Nurturing Nature Cards: Handcrafted greeting cards Bon Puf: Cotton candy vendor Michaella Twersky: Product designer Bracadale Books: Book binders Toks Visoks: Bag designer Rose van der Ende: Graphic design and branding Digigem: Marketing agency Extraweg: Artist Ryan Saghian: Interior Design Studio Devasya Sharma: UX researcher portfolio Anissa Hexton: Marketing resume 01. Heroines: Nonprofit organization Heroines is a platform which benefits diverse groups of women by hosting supportive events. The About Us page successfully captures the spirit of the organization, beginning with a heartwarming text about its mission and photographs of empowered women who represent their community. The website color scheme is gentle, combining purples and pinks that channel positive female vibes. Parallax scrolling helps to engage visitors even more, allowing the areas of color and photographs to shift throughout the page as they browse. By confidently placing calls-to-action on the About Us page—a sweet “Donate” button on the right-hand side, and a slider at the bottom of the page—visitors are invited to become members of the organization. Like what you see? Create your own About Us page using the same template: Template name: Social welfare organization (serene) website template 02. Bodyrock Bootcamp: Personal training Bodyrock Bootcamp fits plenty of useful details onto one page, from informative video clips to a “Meet Our Trainers” section. Their About Us page has an upbeat language and eye-popping visual quality that sets the tone for the gym’s personal training philosophy, method and mission. Since committing to a personal training program is a big step for many people, it’s a savvy business move on Bodyrock Bootcamp’s part to post various special offers throughout their About Us page. Deals like lower prices for new members and a free trial one-on-one session might be the perfect way to get workout sceptics into the gym for the first time (after all, getting off the couch is half of the work!). Rocking more than just awesome bodies, the team at Bodyrock Bootcamp has an About Us page that is as effective as we expect their personal training program to be. Like what you see? Create your own About Us page using the same template: Template name: Fitness studio website template 03. Helena Kruger: Fashion illustrator Helena Kruger is a fashion illustrator and designer from Stockholm whose About page, in line with her personal branding, is smart and refined. The page’s clean black and white aesthetic allows us to focus on the text, which communicates who Helena is and what inspires her artistically. An image of Helena painting in her studio gives visitors a glimpse into her professional process. Although this About page is made in a pretty minimalistic style, there is a lot of important information posted here: a link to Helena’s blog, a list of clients, a link to her online store and a relevant Contact Us page. You can create your own blog with our blog maker. Like what you see? Create your own About Us page using the same template: Template name: Home goods store website template View more minimalist websites for inspiration. 04. The Diigitals: Modeling agency Contemporary, chic and fashionable to a tee—The Diigitals modeling agency’s About Us page really stands out (and not because it's over six feet tall). It includes every element you’d expect a modeling agency to have on its About page, but since it's the first all-digital modeling agency in the world, The Diigitals’ has some voguish technological twists. Using a font with a futuristic feel to tell the agency’s story coincides well with their unique digital concept. It’s also a nice juxtaposition to the clean sans serif typography used for headings. The best feature on this page? Visitors can scroll through an attractive timeline that tells the story of The Diigitals’ development. This makes for an engaging experience that breaks up the text in a distinctive way. Like what you see? Create your own About Us page using the same template: Template name: Landscape photographer website template Editor’s note: Don’t worry about the template’s original niche. Wix templates are fully customizable, so choose a design that feels right and adapt it to your brand. 05. Nurturing Nature Cards: Handcrafted greeting cards Nurturing Nature Cards instils the act of recycling by selling locally made plantable greeting cards. This About page is as endearing as the concept itself. The brand’s creator Leah adds a short story about how she came up with the concepts, including a thoughtful fact about the amount of waste produced by unused greeting cards in Australia (where Nurturing Nature Cards is based). Made with Wix’s Videobox feature, an accompanying video of a card blooming in a pot of soil captures the essence of the brand, while demonstrating their actual product. Pro tip: not all About Us pages have to be separated from the homepage. Instead of using a dedicated About page, Nurturing Nature Cards places all the necessary information directly on the homepage of their artist website, using an anchor menu to ensure convenient navigation. Like what you see? Create your own About Us page using the same template: Template name: Plant store website template 06. Bon Puf: Cotton candy vendor Bon Puf is an artisanal cotton candy company whose About Us page greets us in the sweetest way, thanks to the friendly welcome from their owner at the top of the page (“Hi! I’m Cloë!”). Using pastel colors and soft shapes, Chloe reminds us of the delightful taste of cotton candy. She uses the majority of her About page to write about the unfolding of Bon Puf and her experience as an entrepreneur. Photographs and links to recent projects along the side of the page create a dynamic experience for the viewer, while embedded YouTube videos give us the opportunity to encounter more of Bon Puf’s charm. Like what you see? Create your own About Us page using the same template: Template name: Ice cream shop website template 07. Michaella Twersky: Product designer While the black and white color scheme adds a dash of simplicity, there’s nothing typical about Michaella Twersky’s About page. Featuring her illustrations throughout the page and using a staggered layout, Michaella’s About page gives us an instant glimpse into the New York based designer’s creative talents. A balance of communicative imagery and short texts make this page fun to browse through and equally informative. There’s also a multilingual option, which helps visitors from other countries to get to know her (a wise move when working in a culturally diverse city like New York). All in all, the page captures both sides of Michaella: the professional designer and the original creative. The consistent footer across her UX portfolio also highlights thoughtful website footer design. Like what you see? Create your own About Us page using the same template: Template name: Start from scratch website template 08. Bracadale Books: Book binders The About Us section for Bracadale Books is undemanding, communicating to its audiences in a straightforward manner. A classic color scheme is a strong choice here, as it accentuates the traditional nature of the bookbinding business. Photographs of the owner working on the conservation of a book are a really nice addition. Here we can see once again how useful a footer can be on an About page. Bracadale Books manages to fit a lot of information into theirs, including a newsletter sign up, links to the rest of their website’s menu, contact information and the location of their store. Like what you see? Create your own About Us page using the same template: Template name: Financial consulting company website template 09. Toks Visoks: Bag designer The star of Toks Visoks’ About page is the passionate story of founder and designer Akvilina. Her “True Story” relates her zest for design with the creation of an accessory line of her own. Some of the best About Us pages feature business owners who are in love with what they do, and Akvilina’s smiling portrait is just that. Toks Visoks’ About Us page also makes use of the live chat box feature, so visitors who want more information can easily reach out and receive an immediate response. This type of instant messaging can help the brand build a more personal relationship with their customers. Like what you see? Create your own About Us page using the same template: Template name: Poster store website template 10. Rose van der Ende: Graphic design and branding One of the best website designs can be seen in this elegant site where Rose van der Ende lays out her design and branding services in a way that’s consistent with her style. The flawless organization of her About page reassures visitors that they can trust her professional services. Opting for a variety of text box sizes and colors, Rose is able to distinguish two important pieces of information in her About section: professional services offered and her bio. Another nice feature is the way she’s embedded her Instagram page to add some nice visuals that go along with the text. Like what you see? Create your own About Us page using the same template: Template name: Illustrator website template Learn more: What is web design? 11. Digigem: Marketing agency Digigem is a full-service marketing agency helping small businesses and startups grow through creative strategies and data-driven campaigns. The website uses a vibrant professional color palette that reflects the agency’s energetic and innovative approach. Crafting a trustworthy feel is one of the most important About Us page tips and Digigem nails it. The About section features a “Meet the team” display with a photo of the owner and a bio highlighting the expertise and specialties. A clear “Schedule a consult” button encourages visitors to take the next step and connect with the agency. Like what you see? Create your own About Us page using the same template: Template name: Marketing consultant (strategic) website template 12. Extraweg: Artist Extraweg is the artistic identity of Oliver Latta, a Berlin-based artist celebrated for his emotionally driven 3D animation and visually striking work. Oliver’s projects combine creativity, technology and storytelling to create experiences that are as impactful as they are visually stunning. The About Us page uses a bright warm pink tone paired with an animated background, creating a playful yet sophisticated atmosphere that perfectly reflects Oliver’s distinctive style. This dynamic combination of color and motion draws visitors in and sets the tone for exploring Extraweg’s innovative and expressive body of work. Like what you see? Create your own About Us page using the same template: Template name: 3D designer website template 13. Ryan Saghian: Interior Design Studio Ryan Saghian’s About Us page showcases the studio’s expertise and creative vision, giving visitors a clear sense of the quality and sophistication behind each project. It highlights the firm’s accomplishments including awards and industry recognition while presenting Ryan as both the creative force and the approachable face of the studio. Explore these architecture portfolio examples and interior design portfolio examples. The page also features Ryan’s photo, adding a personal touch that connects the audience to the designer behind the work. By combining professional credibility with an intimate glimpse into Ryan’s passion and philosophy, the About Us page effectively conveys what makes the studio unique and why clients trust it to transform their spaces into something extraordinary. Like what you see? Create your own About Us page using the same template: Template name: Designer portfolio responsive template 14. Devasya Sharma: UX researcher portfolio Devasya Sharma’s About Us page is designed to be fun, engaging and visually dynamic, reflecting the personality of a UX researcher. The page combines professional insights with a playful touch using emojis throughout to create a friendly and approachable tone. Visitors can explore featured projects showcased directly on the page, giving a glimpse into the research process and outcomes. Photos featuring Devasya working with teams and interacting with people add a human element, emphasizing collaboration and real-world experience. The page also makes it easy to connect, prominently displaying an email address and social media links. Overall, the About Us page balances creativity, professionalism and personal flair, giving a comprehensive and inviting view of Devasya’s work and personality. Like what you see? Create your own About Us page using the same template: Template name: Creative CV website template 15. Anissa Hexton: Marketing resume Anissa Hexton’s marketing resume website is clear, professional and easy to navigate. The homepage design is sleek and well organized, immediately showcasing Anissa’s profile and highlighting her expertise in marketing. Its layout communicates credibility while allowing visitors to quickly understand her skills and professional focus. The About Us page takes a more personal and playful approach. It offers a glimpse into Anissa’s life beyond work, featuring fun elements that reflect her personality including her roles as a dog mama, aerial artist and traveler. With its balance of professionalism and personal flair, this website is a great example among the best portfolio websites giving visitors a full picture of Anissa both on and off the clock. Like what you see? Create your own About Us page using the same template: Template name: Business CV website template The websites featured here were built with Wix and show what’s possible with real, DIY designs. They represent functional, effective and thoughtfully crafted options that help people run their businesses. Key components of a successful About Us page A great About Us page doesn't just tell people who you are, it connects with them. It builds trust, inspires interest and leaves a lasting impression. Here are the key components that make it shine both in terms of its design and content on the page. Tell your story Go beyond the facts: Share your origin story, your defining moments and the values that drive you. Make it personal and relatable. Highlight your passion: What excites you about what you do? Let your enthusiasm shine through and show how it translates into your work. Many professionals use a bio website to tell their story visually and authentically, making their passion tangible to visitors. Connect with your audience: Find common ground with your readers. Explain how your mission or products fit into their lives and address their needs. Show your mission and values: Clearly communicate your company’s purpose and what drives your work, using simple visuals, icons or short bulleted lists to make your core values easy to grasp. Introduce your team Bring personalities to life: Go beyond names and titles. Share snippets about their passions, expertise and what makes them unique. Showcase diversity: If your team reflects the richness of your audience, celebrate it. It fosters a sense of connection and inclusivity. Humanize your brand: Let your team be the face of your company, creating a more approachable and relatable image. Highlight your impact Demonstrate results: Use testimonials, case studies or real-life examples to show the positive difference your work makes. Build credibility: Include recognition such as awards, media mentions, certifications or customer endorsements to reinforce trust. Focus on the human element: Show how your work has affected people's lives, not just statistics. Inspire action: Conclude with a call to action that encourages visitors to engage with your mission or purchase your products. Design for engagement Keep it visually appealing: Use high-quality images, videos and a clean layout that makes the page easy to read and navigate. Break up the text: Use bullet points, quotes and visuals to keep the reading experience engaging. Make it mobile-friendly: Ensure your page adapts seamlessly to different screen sizes for optimal browsing on any device. Explore other website examples: Best author websites Best agency websites Best bakery websites Best coaching websites Best conference websites Best nonprofit websites Best wellness websites Best cleaning websites About Us Page FAQ What is an About Us page? An About Us page is a section on a website that tells visitors who you are, what your brand stands for and why your business exists. It often includes your mission, values, story and team information. A strong About Us page helps build trust, humanize your brand and connect with your audience. Why do I need an About Us page? An About Us page is crucial for establishing trust and connection with your audience. It provides visitors insight into your brand's story, mission and values, helping to humanize your business. This page can highlight your team, expertise and achievements, fostering a personal connection with potential customers. Transparency and authenticity on your about us page contribute to a positive brand image, making visitors more likely to engage, trust and choose your products or services. It's an opportunity to differentiate your brand and leave a lasting impression, emphasizing the people and principles behind your business. How do I write an About Us page? You can write an About Us page by following these simple steps: Start with a clear headline that introduces your brand. Share your story and explain why your business exists. Talk about your mission and core values. Introduce your team or founder to add a human touch. Share achievements, testimonials or milestones for credibility. End with a call to action, such as contacting you or exploring services. What are common mistakes on an about us page? Avoid these common about us page mistakes to make sure your page connects with your audience: Writing too much or too little, which can overwhelm or underinform readers. Using generic language instead of showing off your brand's unique vibe. Only focusing on selling instead of sharing your story or mission. Not showing the human side of your business, like team photos or personal touches. Forgetting to include clear calls to action, like a link to contact you or learn more. Not updating your page regularly, leaving old or irrelevant info. Fixing these things can help you create a great about us page that builds trust and gets your visitors involved.

Bring your inspiration to life with a Wix website → Landing on an error page doesn’t have to be the end of the journey. In fact, nearly 75% of visitors who encounter a 404 page are likely to leave a site, highlighting the importance of making these pages engaging. The best website designs use 404 page examples as a chance to be helpful or entertaining, offering a fresh take on website design that guides visitors back on track. A little creativity in your approach can turn a small mistake into a memorable brand moment. Below, you’ll find creative 404 page examples that show how smart website design keeps things positive, even at a dead end. Let these ideas inspire you to add a thoughtful touch to your own site with your website builder. Need inspiration for your website? With Wix, building a standout site is easier than ever. Choose from hundreds of customizable templates and use Wix’s easy drag-and-drop website builder tools to make your vision come to life. Turn your ideas into reality and see just how simple it is to create a unique, professional website. TL;DR: 404 page examples Great 404 pages do more than say “page not found”—they reassure visitors, keep them engaged and even strengthen brand personality. We reviewed a wide range of 404 page examples and selected the best ones based on usability, creativity and how well they guide users back on track. Prioritize clear messaging (no confusing jargon) Offer helpful navigation options (links, search, CTAs) Use creative design or humor only if it fits the brand Ensure mobile responsiveness and fast loading Key point Why it matters What we looked for Clarity Visitors should instantly know what happened Simple direct 404 message Navigation Keeps users from leaving Links to homepage, search bar, popular pages Brand personality Keeps the experience engaging Tone, visuals or humor aligned with brand User experience Reduces frustration and bounce rates Fast load, mobile friendly design "Each combination of design elements has the potential to evoke specific emotions, convey subtle messages and leave a lasting impression on viewers. From the choice of font to the selection of colors and the incorporation of graphic elements, every detail plays a crucial role in shaping the overall identity of a brand." - Yaya Aaronsohn, head of Brand Maker at Wix 15 best 404 page examples A well-designed 404 page can turn frustration into delight. We have gathered 15 best 404 page examples to help you create your own, from fun animations to smart navigation. Wix Pixar Dribbble The-Artery Lazy Oaf Spotify Lego Figma MailChimp Marble Disney Amazon Discord Slack YouTube 01. Wix: playful, clear, branded and helpful 404 page The Wix 404 page turns a wrong turn into a smile-worthy moment—proof that great web design extends to even the smallest corners of your site. With its bold visuals and clever copy, it stays perfectly on-brand, tying back to your original domain name and website color scheme for a seamless experience. What makes it stand out is how it blends personality with utility. It’s a reminder that even your error pages are a chance to reinforce your voice and design smarts—something every site, from portfolio to business, should take note of. 02. Pixar: cute 404 page Pixar fans will no doubt resonate with this heartwarming 404 page. Featuring a character from the much-loved movie, Inside Out, it helps strengthen their brand reputation and build a bond with their site visitors. The use of colloquial language and a familiar character also make the page feel more human, helping us relate and connect. Whether or not your brand is as widely recognized throughout the world as Pixar’s, you can experiment with text and imagery to create a friendly, human sensation. Play around with warm and informal language, using words like “awww” and “oops” to connect with your audience. 03. Dribbble: interactive 404 page Distraction isn’t always a bad thing. Social network Dribbble’s error page proves just that. The fun, interactive design invites visitors to play, while momentarily taking their attention away from the fact that they didn’t reach their desired web page. Not only is the game addictive but it also serves as a form of navigation; clicking on any of the images will take you to the profile of its creator, fluidly removing you from the 404 page. They’ve also made sure to include a search bar and a link to their homepage. Learn more: Creating your own 404 page Contact us page examples About Us page examples FAQ page examples 04. The-Artery: on-brand 404 page There aren’t many people who would complain upon reaching this beautifully designed The-Artery’s 404 page. The trendy visuals are cohesive with the rest of this creative studio’s website, resulting in a seamless browsing experience, even when coming across a broken link. The image itself moves in response to the cursor and is made up of intriguing elements. This makes it likely that site visitors will even end up purposefully lingering a little longer on this page. The text used is also comforting, inviting you to click anywhere on the screen in order to easily continue browsing. 05. Lazy Oaf: trendy 404 page Here’s a 404 page that doesn’t quite stick to conventions. Claiming to be ‘Keeping it weird since 2001’, fashion label Lazy Oaf has stuck to its promise here as well—in the best way possible. Instead of providing site visitors with the usual explanation of why they may have reached this error page, they’ve switched it up with comical excuses, sad emojis and a sign saying ‘s*** happens’. However, this very frank and brightly colored 404 page is anything but sad. They’ve also ensured intuitive navigation by keeping the menu bar visible, as well as including images from their online store just a short scroll away. Learn more: Incorporating illustration in web design What is web design? Corporate websites 06. Spotify: personalized 404 page Spotify’s error page helps strengthen their brand identity, with its trendy use of millennial pink and vinyl record imagery. They’ve kept their menu bars on show, both in the header and footer, making navigation simple. Other than the possibility to navigate via the menus, Spotify has also adopted friendly, conversational language to suggest other useful pages. When creating your own, try implementing informal words like “maybe” and adding questions, to help your site visitors feel as though there is a human on the other side. 07. Lego: friendly 404 page Lego has used a familiar character for their 404 page design, helping connect the audience to the brand and create a friendly atmosphere. Their conversational style of text is also reassuring, keeping the tone light and playful, with exclamation marks and everyday language. If you’re also going for a humorous 404 page, make sure it's functional, like Lego has done here, offering alternative navigation options. They’ve emphasized the CTA button with a white background that makes it pop. By keeping the menu on show, both in the header and footer, site visitors can easily reach additional pages. 08. Figma: engaging 404 page While this may appear to be a classic black-text-on-white-background design, it’s far from that. A closer look will reveal the possibility to play around with the text, creating a somewhat addictive interactive game and giving a glimpse into the nature of the product itself. Figma has also incorporated many navigation options, including menus on both the top and bottom of the page. Potentially frustrated visitors can easily access the page they’re looking for by clicking on one of the many menu items. 09. MailChimp: heartwarming 404 page Implementing an illustration style that sits in a perfect spot between childlike and emotive, MailChimp definitely knows how to cushion the somewhat disheartening situation of landing on a 404 page. They’ve included a large button that stands out, being the only colored element and situated right in the middle of the page. However, what makes this 404 page truly special is the sensitivity with which each element has been created. The image of the donkey with its head in a hole, desperately searching for the page the visitor was looking for, is moving in itself. But when combined with the poetic language and the font pairing of a serif with a sans-serif font, the effect is touching and uplifting. 10. Marble: engaging 404 page Marvel delivers one of the most clever 404 page examples by using its iconic characters to handle a common website error. The page rotates through different heroes and villains with witty, on-brand messages that turn a dead end into a fun surprise. This approach is a masterclass in using brand personality to make even a simple error page feel like part of the experience. The lesson here is to think about how your brand’s voice can transform a technical issue into a positive interaction. By providing a site search and clear guidance, Marvel helps users find their way while reinforcing what makes its universe so beloved. It's a great reminder that every page on your site is an opportunity to connect with your audience. 11. Disney: whimsical 404 page Disney’s 404 page is a wonderful example of turning a missing page into a magical moment. Featuring Mike Wazowski from Monsters, Inc., the page uses a character-driven message to explain the error in a fun, story-like way. This is a brilliant use of branding to make 404 page examples feel less like a mistake and more like an amusing detour. What you can learn from this is how to infuse your brand's unique charm into every corner of your website. By offering a clear "Back to Home" button, Disney quickly gets visitors back on track while still providing a delightful experience. It’s a great way to keep your audience smiling, even when they get a little lost. 12. Amazon: playful 404 page Amazon provides one of the most endearing 404 page examples by turning a simple error into a delightful surprise. Instead of a generic message, visitors are greeted by one of the "dogs of Amazon" , a rotating gallery of employees' pets. This simple, charming touch creates an immediate positive emotional connection and softens the frustration of landing on a broken link. This page is a masterclass in using unexpected content to build brand affinity and guide users. It cleverly links back to the homepage and encourages searching, all while showing a human side to a massive company. It’s a powerful lesson in how even the smallest details can create a memorable experience. 13. Discord: quirky 404 page Discord serves up one of the most imaginative 404 page examples by turning a dead link into an interactive animation. The quirky illustration and friendly message about cooking up noodles make the experience feel playful and uniquely on-brand. It’s a fantastic way to greet lost users with personality instead of a cold error message. This page shows how you can use storytelling and helpful links to guide users back to where they need to go. By offering links to its status page and support channels, Discord helps users find solutions while staying true to its fun-loving identity. It's a great lesson in making every interaction with your audience count. 14. Slack: minimalist 404 page Slack offers one of the most serene 404 page examples with its calming, interactive background. The page features a beautiful landscape with playful farm animals that wander across the screen, turning a potential moment of frustration into a peaceful pause. This design is a great example of how animation can create a soothing experience and reflect a brand's friendly nature. The page’s copy is straightforward and helpful, explaining the error and guiding users toward the Help Center or back to the previous page. The lesson here is that you don't need a lot of complexity to create an effective and memorable 404 page. A simple, beautiful design combined with clear direction is a powerful way to keep users engaged. 15. YouTube: playful 404 page YouTube offers a great 404 page example that uses humor and simplicity to address a broken link. The page features a quirky illustration of a monkey, along with a straightforward message that the page isn't available. This lighthearted approach is effective because it quickly diffuses any user frustration and keeps the experience friendly. The design cleverly guides users back to what they came for with a prominent search bar and a link to the homepage. This teaches a valuable lesson in user guidance: acknowledge the error, keep it simple, and make it easy for visitors to find what they need. It’s a clean and efficient way to handle a common website hiccup. Learn more about how to make a website with our extensive guide. What is a 404 page? A 404 page is an online page that appears when you click on a link that is broken and is therefore no longer (or in fact, never was) available. This can happen if someone mistypes the URL (or in other words, the web address that appears in the browser’s address bar). You can also reach a 404 page if a company has deleted or moved certain content from their website or has made changes to their permalink structure. When you create an eCommerce website, you can either leave the default option as is, or you can customize your 404 error page. The latter gives you the opportunity to craft an enticing design that will boost your customer experience. On top of the design, you’ll have the option to write a friendly, on-brand message that will provide visitors with the help and direction they need to keep browsing. How to create a 404 page that actually works Creating a custom 404 page is essential for keeping visitors happy when they hit a broken link. The best 404 page examples show that these pages can be both helpful and fun. Follow these steps to create an awesome 404 page for your website. 01. Design a clear and engaging page Start by clearly explaining that the page can't be found using simple, friendly language. Skip the tech speak like "404 error." Include links to your homepage, popular pages or main categories so visitors can keep exploring with ease. Adding a search bar also lets users find what they're looking for without any hassle. 02. Add personality Make your 404 page memorable by adding humor, illustrations or animations that fit your brand. Use brand elements like your logo, colors or mascots to keep things consistent and create a great impression. 03. Optimize for SEO Use a descriptive title tag like "404 page not found | [your brand]" and a meta description that briefly explains the page while guiding users to main content. Include internal links to important pages to improve navigation and help search engines understand your site. If you don't want the page indexed, add a noindex meta tag. 04. Implement and test Follow your website platform's instructions for custom 404 pages and make sure all broken URLs redirect properly. Test the page across devices and browsers to confirm it works perfectly. By following these steps and drawing inspiration from the best 404 page examples, you can reduce bounce rates, improve user experience and strengthen your brand. 404 pages FAQ Why are 404 pages important? 404 pages are essential for maintaining a good user experience. Instead of leaving users frustrated, a thoughtful 404 page can redirect them to relevant content, reducing bounce rates and keeping them engaged with your site. Do 404 pages affect SEO? A few 404 pages won’t harm your SEO, but too many can signal structural issues to search engines. Regularly monitor and fix broken links using tools like Google Search Console to ensure your site remains crawlable and user-friendly. What should a 404 page say? Keep it simple and friendly. Something like "Oops, we can't find that page" or "This page went on vacation" works great. Add a suggestion for what to do next, like checking out your homepage or using your search feature. How do I fix 404 pages? Start by figuring out why the page disappeared. If you deleted it by accident, bring it back or redirect people to something similar. If it's because of broken links or typos, fix those and make sure your 404 page helps guide people where they want to go. What should a 404 page look like? Your 404 page should feel like part of your brand - same style, same vibe. Include your logo, a friendly error message, links to popular content and maybe a search bar or contact info. Some sites add fun graphics or witty copy to make hitting a dead end feel less like a bummer.

Turn your ideas into a website you love with Wix → Learning how to build a homepage that engages visitors is an essential part of creating a successful website. As the first page most visitors see, your homepage plays a key role in web design, helping communicate your brand, create a strong first impression and guide users to take action. Wix provides an easy-to-use website builder with designer-made, fully customizable templates, making it simple to create a homepage that looks professional and supports your goals. In this guide, you'll learn five homepage design tips, from creating a clean layout and choosing effective visuals to optimizing calls-to-action and keeping content fresh. TL;DR: how to build a homepage A well-designed homepage helps create a strong first impression, communicate your brand, and guide visitors to take action. By focusing on a clean layout, high-quality visuals, cohesive design elements, effective CTAs and fresh content, you can create a homepage that is both engaging and easy to navigate. Wix provides an intuitive website builder with drag and drop editing, making it easy to design and customize a professional homepage. Homepage tip Why it matters Keep your layout clean and easy to navigate Helps visitors quickly find important information and reduces clutter. Use high-quality images Creates a professional look and helps communicate your brand visually. Choose a cohesive color scheme and background Improves readability and creates a consistent user experience. Optimize your CTA buttons Encourages visitors to take action and explore your site. Keep content fresh and up to date Builds trust and shows that your website is active and relevant. Building a website for your business, passion project or side hustle should feel simple and exciting. Wix generates a personalized starting point with AI. You can customize every detail with intuitive drag-and-drop tools, while Wix handles the tricky parts to make building your site simple. That way, you can focus on what matters most: bringing your ideas to life. Ready to get started? Create your website today. How to build a homepage Keep your layout clean and easy to navigate Avoid high resolution images Ensure your color scheme and background work well Optimize your homepage buttons Update content regularly 01. Keep your layout clean and easy to navigate Keeping your homepage’s layout clean and clutter-free is essential. Site visitors tend to feel overwhelmed if they’re presented with an excessive amount of info and images. You will come off more organized and professional if your site’s content is well thought-out and tidy. Do: Choose a layout that is clean and easy to navigate. Make sure that all of your most important content and images are kept above the fold, where your viewers' eyes will most likely see them. Don’t: Avoid cluttering your homepage with too many images, icons, clip art, banners, never-ending text and so on. No one wants to sort through a messy page. So try to maintain a clean and minimalist website design. You can also take further inspiration from these homepage design examples. As Wix's AI website builder, Wix Harmony takes you from a single prompt to a business-ready site for any industry or creative vision, so your homepage starts organized rather than cluttered. You can even begin without leaving the AI tools you already use. Wix's native ChatGPT integration allows you to type "@Wix" in a conversation to invoke its Wix Harmony vibe code website builder and generate a full, live Wix website including booking systems and menus. Once your site exists, Aria, Wix's built-in AI agent, keeps it tidy. Aria can generate full sites, rewrite content, restructure layouts, configure business tools and manage site settings through natural conversation. 02. Add high resolution images A picture is worth a thousand words, right? When it comes to your homepage, this saying rings true. Photos have the ability to let your visitors know what you and your website are all about. If you don’t have access to high caliber photos, you can choose from the Wix Collection of professional-grade images. Simply follow these steps: go to the Wix editor → Add → Image → Change Image → Free From Wix. You can also use this excellent resource for free photos. Strong images can do the job of countless lines of text – use this to your advantage. Do: Use high-resolution photos that will make your users want to see the other pages of your site. Nothing says unprofessional more than a bad quality pic. Don’t: There’s no need to add every amazing pic you have at your disposal when still learning the ropes on how to make a website. A few solid images should be more than enough. 03. Ensure your color scheme and background work well together These simple, yet important elements set the tone for your homepage and will probably be the same throughout all of your site’s pages (for example, if you have a vintage website design, your homepage will reflect that). With that said, don’t you want to make sure that you pick wisely? The Wix editor makes it easy by giving you tons of beautiful backgrounds as well as handy preset color swatches called color palettes. You can click through them to see how they change the look of your site, or you can create your own customized palette. You can even upload one of your own images and set it as background. Do: Go with a color scheme and background that work well together and reinforce your brand (especially when working on corporate websites). Don’t: Steer clear of adding too many colors and don’t pick a background that will steal the focus from your main images and text. Looking for more inspiration? Check out these best website design examples. 04. Optimize your homepage buttons Not every homepage will have or even need buttons, but if you’re going to use them you should use them right. Your buttons, or call to actions (CTAs), are gateways to other pages, websites, promotional items, product galleries, and so much more. If the purpose is to make people take action and click, you’re going to have to make them tempting. Do: Keep the wording of the CTA as clear and short as possible – do your best to keep it under 4 words. Don’t: Try not to let your CTA go unseen. If you want people to click through, don’t overlook the importance of placement. 05. Update content frequently You can’t have a perfect homepage without good solid text. Your first objective should be to ensure that site visitors immediately understand what your site is about. But remember, you’ll be able to go into more detail on the other pages of your website, so there’s no need to write a novel. For example: writing a bio about yourself on your homepage is just repetitive when you have a separate page titled “Bio.” Getting carried away and writing overly descriptive paragraphs is a surefire way to make your users fall asleep. Do: Keep your text fresh and current. Doing so will let readers know that your website is up to date and a dependable source of information. Don’t: Do. Not. Over. Do. It. In most cases, nobody is looking to settle down for a few hours to read all the text on your website. Be sure not to lose your visitors’ attention by going into way too much detail or repeating yourself when you just don’t need to. Learn more: What is web design? How to design a homepage that converts visitors A homepage converts visitors when it makes one offer clear, guides attention toward a single action and removes anything that slows the decision. A good-looking homepage holds attention, but a converting homepage turns that attention into sign-ups, purchases or bookings. Layer these conversion principles on top of the design tips above. Lead with a clear value proposition: State what you offer and who it helps in the first thing visitors see. If someone cannot tell what to do next within a few seconds, the page is working against you. Give the page one primary action: Pick the single outcome that matters most, then make that call to action the visual focus. Competing buttons split attention and lower conversions. Place social proof near the decision: Testimonials, reviews or recognizable client logos reassure first-time visitors at the moment they are deciding whether to act. Reduce friction: Fast load times, short forms and simple navigation keep visitors moving toward the action instead of dropping off. Match the message to the visitor: A homepage converts better when its headline reflects what the visitor came looking for, so align it with your main traffic source and audience intent. Wix includes built-in analytics so you can track how your homepage converts and adjust it over time. "Every page on your site should have a purpose. When your headlines, URLs and content all align with one clear topic, your SEO becomes a lot stronger." - Yossi Fest, Senior Technical SEO at Wix How to make a homepage with Wix If you're wondering how to make a homepage, Wix makes the process straightforward. With designer-made templates and drag and drop editing tools, you can customize your homepage, add content, and create a professional-looking website without coding. Follow the steps below to get started. Choose a website template: Start by choosing a designer-made Wix template that matches your website’s purpose, whether you’re creating a business site, portfolio, blog or online store. Wix has over 2000+ pre-designed, fully customizable, and mobile-optimized website frameworks to enable fast website creation without coding. Customize your homepage layout: Wix provides an intuitive drag-and-drop website builder that lets you adjust your layout, move sections around, and create a homepage structure that fits your brand. Add your key content: Include the most important homepage elements, such as your headline, supporting text, images, buttons and links to other pages. Refine your design: Update your colors, fonts, background and visuals so your homepage feels cohesive and easy to navigate. Wix speeds up designing a website with fully customizable templates for any industry. Preview and publish: Before going live, preview your homepage on desktop and mobile, make final edits and publish your site when everything looks ready. How to make a homepage FAQ What should a homepage include? A homepage should include a clear headline, relevant images, easy-to-navigate sections, and calls-to-action (CTAs) that help visitors find information and take the next step. How do you build an effective homepage? To build an effective homepage, focus on a clean layout, high-quality visuals, a consistent design, clear CTA buttons, and up-to-date content that supports your goals. Can I make a homepage without coding? Yes. Website builders like Wix make it possible to create and customize a homepage without coding using designer-made templates and drag-and-drop editing tools.

When we click on a website, most of us are used to being met with sleek and modern designs. But every once in a while, you may come across a site that harks back to an era of classic design—featuring retro typography and/or vintage imagery. Ironically, embracing vintage aesthetics can breathe new life into your web projects. Case in point: check out these 13 retro websites and learn how they use retro web design to tap into a sense of nostalgia to leave a lasting impression. Just getting started with your website? Create a website with Wix for free today. 13 retro websites for inspiration When we think about retro aesthetics (a.k.a. “Y2K aesthetics”) in website design, we typically imagine the era from the early 90s till the mid-2000s. Websites created in the early days of the internet—when web designers faced a lot of technical constraints—naturally developed a unique style. It's important to mention that retro website design isn’t appropriate for all categories of websites. For example, if you’re designing a corporate website, then a retro design may feel too flashy or off-brand. Retro aesthetics generally work best for personal sites like portfolios, graphic design websites or illustrator websites because it allows their site owners to unleash their creativity. Now without future ado, here are 13 of the best websites to draw retro web design inspiration from if you think a vintage-style website could be a good fit for you. Learn how to make a website that embraces the best aspects of vintage website design. Aroke1 Kurt Champion Shiqian Pan Ayelet Raziel Kevin Ward Jamus Andrest Good UX designer Jenny Nguyen Essi Rub Bluemonday.tv Timeless Pieces Julia Trindade Iris Sun 01. Aroke1 Pale yellow color paired with large content blocks with pixelated typography and underlined links were perhaps the most popular style decisions in the early 2000s. Many websites were created with that retro web design aesthetic, including large eCommerce platforms like eBay (eBay was redesigned only in 2011). Tal, the creator of the website Aroke1, embraced this Y2K web design aesthetic, creating a website that is sure to resonate with anyone who experienced the early days of the web. The website manifests this retro style not just on web elements but also on images. Explore the world of eCommerce design examples for further inspiration. 02. Kurt Champion Kurt, a graphic designer based in London, puts his works front and center of his portfolio site, using a visual style of web design that offers a nostalgic charm. The underlined blue links and large blocks of text in sans-serif typeface create an impression of a strangely familiar design. 03. Shiqian Pan Back in the day, web designers often experimented with visual form. Some early design decisions may seem a bit awkward now. For example, it's nearly impossible to imagine a modern website mixing handwritten fonts with sans serif fonts in the same paragraph or using more than three colors in the same content block. Unless, of course, the designer intentionally wants to convey the feeling of vintage web design, just like Shiquian Pan did on her website. 04. Ayelet Raziel Another popular design decision in the early 2000s: creating linear gradients from vibrant colors. Designers liked to use gradients to create visual interest and get visitors to linger on the site. Gradients, of course, still work great for modern websites. Below you can see how Ayelet Raziel relies on gradients and retrofuturistic elements, like simple geometric shapes, to create a memorable experience with her take on retro web design. 05. Kevin Ward Along with linear gradients, simple geometric patterns were also popular among web designers in the late ‘90s. Geometric patterns can help to introduce dimensionality in visual design and make it more interesting for visitors. Here you can see how graphic designer Kevin Ward nicely pairs a simple grid with content and imagery. Interestingly, a grid in this example serves a clear functional purpose—it directs the visitor's attention to the imagery. 06. Jamus Andrest The 90s were the era of exploration of three-dimensional textures. From motion pictures to popular games, designers experimented with 3D forms to create new and more immersive experiences. No wonder 3D objects were incorporated into websites, too. Back in that time, web designers often used pseudo-3D objects (not pure 3D but rather 2D isometric objects) to create fresh looks. Jamus Andres contextualizes pseudo-3D elements within a minimalist website design. The result: a distinctive visual style and retro web design that’s hard to forget. 07. Good UX designer When designers are on the hunt for a unique visual style that can help them stand out of the crowd, some over-rely on complex animated effects to impress visitors. However, it's possible to achieve the same goal using simple graphic elements. Miko proves that bold, vibrant colors paired with simple typography can create a unique visual identity. 08. Jenny Nguyen Jenny Nguyen expertly uses design queues to create a clear hierarchy of content. She uses a limited number of graphic details (one typeface and a color palette of a few colors) to achieve this, also adapting a retro web design style that feels familiar to the early days of the web, when designers had to deal with many visual constraints. 09. Essi Rub It’s rumored that green and red colors don't work well together, low-resolution images create bad impressions and rotating objects are a no-no. But Essi Rub proves that it's possible to create cool designs by breaking the rules. In fact, this website is one of the most notable examples of early 2000s retro web design—it's both fun to browse and features a unique visual language. 10. Bluemonday.tv Vintage styles and retro web design look even more gorgeous when paired with modern flair. Creative studio Blue Monday nicely bakes vintage elements into modern design. Their site imitates the aesthetics of the late 2000s websites while making the most of modern techniques, such as animated transitions and embedded videos. 11. Timeless Pieces Is it possible to trim down design elements to the absolute minimum without making the site too boring? Yes, according to Timeless Pieces. The site uses a monochrome color scheme, and its homepage features simple text against a single-color website background. But rather than making the site look boring, these design decisions help the site look fresh and modern. 12. Julia Trindade Low-resolution images and pixelated icons are attributes of the early days of the web. Nowadays, it's possible to use these attributes to create a fresh and unique visual appearance. Julia Trinade does precisely that on her website. A black-and-white Polaroid photo is used as a background and nicely accompanies the text block. A pixelated icon of the sun and cloud at the top left corner of the screen nicely reinforces the design. 13. Iris Sun Iris Sun's website is another example of minimalist-design-done-well. The site only features essential content and functional elements. It uses ample white space to guide the viewer's attention to individual sections and functional blocks. Enlarged typography and a color palette with a limited number of colors reinforce this retro web design, making it truly timeless. How to bring the retro aesthetic to your own web design Looking to experiment with vintage web design? Try these tips on for size: Choose a retro-inspired color palette: One of the most defining features of a retro aesthetic is the use of bold and vibrant colors. Consider using a color palette generator to find colors that were popular in the 90s, such as mustard yellow, burnt orange, or baby blue. Use vintage typography: Look for fonts that were popular in the era that you’re trying to draw inspiration from, such as Futura or Garamond. Check out the article best fonts for your website to learn more about font selection. Incorporate retro graphics: Retro design often features stylized illustrations and graphics, such as grainy textures and geometric shapes. Use a minimalist layout: Many retro designs are characterized by clean, simple layouts with plenty of whitespace. It can help draw attention to your graphics and typography. Consider incorporating vintage-inspired animations: Retro animations can add a touch of whimsy to your retro web design design. Look for examples of vintage cartoons or advertisements for inspiration. To help you with this we've put together specific design tips by era: Designing a retro 1920-30s inspired website? Go with geometric and serif fonts like Futura or Broadway. For your color palette think art deco luxury — black, gold and ivory. For this style keep your layout minimalist and structured. Designing a mid-20th century inspired website? Opt for script fonts like Pacifico or Lobster. Use a diner color vibe to complement it, something like pastel pinks, mint greens and soft blues. Grease who? Rounded button and colorful buttons will cement your retro design for these decades. Designing a retro groovy site, think 1960s-70s? You need funky, bubble fonts like Cooper Black. You know with this retro style, groovy is the name of the game — earthy tones, mustard yellows and burnt orange for your color palette. You'll also need psychedelic, asymmetrical designs to complete the look. Designing something neon and arcade from the 1980s? Choose pixelated or bold futuristic fonts. Then you'll need some sort of cyberpunk color theme to go with it, neon blues, purples and hot pinks. Use pixelated or bold grid layouts to make it r

Blogs, forums and websites are three popular online platforms that can serve different purposes for your business. Each has unique features and benefits that can help you connect with your audience, share information and build your brand. A blog is an online platform for sharing personal thoughts and information, a forum is a discussion space for online communities and a website is a collection of web pages accessible on the internet. Understanding the differences between these platforms is important for any business owner or website manager. It allows you to make informed decisions about where to invest your time and resources to achieve the best results - with your branding, marketing and potentially sales too. What is a blog? A blog is a type of website where content creators or businesses, can publish new content regularly in an informal or conversational style. The primary purpose of a blog is to share information, thoughts or experiences with an audience. These blog examples are a great way to be inspired. It's an online platform that encourages interaction through comments, guest posts and social shares. Start a blog today with the Wix blog maker. Common features of blogs Regularly updated posts: Blogs thrive on fresh content that's posted on a consistent basis. Categories and tags: These help organize content and make it easier for readers to find related posts. Author profiles: Information about who is writing the blog posts, which can help personalize your blog and build authority through authorship. How businesses benefit from having a blog Blogs can be a powerful marketing and branding tool when done well. Other benefits of blogging for business include: Establishing authority: By sharing expertise in your field, you can become a go-to resource. This can also help keep readers coming back to your brand, for your quality content first and then your product or services. Improving SEO: Regularly updated content can help improve your site's visibility on search engines. The better you rank in search results, the more potential organic traffic you can generate to your blog. Websites with active blogs tend to have far more indexed pages and inbound links than those without one, which compounds over time into stronger organic visibility. Building relationships: Engaging with readers through comments can create a community around your brand. You can also use a blog for networking within your industry by collaborating with other businesses on guest posts. Driving traffic: Compelling content can attract visitors to your site via search or other channels, which may lead to increased sales or conversions. What is a forum? A forum is an online discussion site where people can hold conversations in the form of posted messages. It's a place for sharing knowledge, asking questions and discussing topics of mutual interest. Forums are typically structured around communities and are a primary role online for fostering group communication. Common features of a forum Threads: Discussions are organized into threads, each focusing on a different topic or question. User profiles: Members have their own profiles showing their activity and contributions to the forum. Moderation: Forums often have moderators who oversee discussions and enforce rules. Sub-forums: Larger forums may be divided into sub-forums to cater to specific subjects or interests. Start a forum and build your own community with Wix Groups. How businesses benefit from having a forum Community forums move in and out of fashion, depending on how users behave online. In 2024, they're having a resurgence as Google starts to rank high profile forums (Reddit, Quora) in search results. Forums are also a great way for businesses to control their own online space, without being at the whim of search engine or social media algorithms. Customer support: A forum can serve as a platform for customers to help each other, reducing the need for large, round the clock customer service teams. This can be helpful if you're starting your business small. Market research: You can gain insights into what your audience thinks about your products or industry trends. Community building: Forums can create a sense of community among users, leading to increased loyalty to your brand. Content generation: User-generated content in forums can provide valuable content for other marketing efforts. What is a website? A website is a collection of related web pages under a single domain name, typically produced by a single person or organization. It provides general information about your business, allows you to showcase products or services and offers ways for people to get in touch with you. Wix provides an easy-to-use website builder with designer-made, fully customizable templates. Learn how to create a website for beginners. Learn more: Small business website statistics and how to make a website Types of websites There are a few main types of websites including: E-commerce sites: Where customers can browse and purchase products online. Informational sites: These provide educational content on various topics, also blogs falls under this category. Portfolio sites: Used by artists and professionals to display their work. Corporate websites: Offer detailed information about a company's operations, team and values. May also be referred to as an enterprise website. Benefits of having a website for your business There are many benefits to having for your business. These include: Visibility: Having an online presence is essential for being found by potential customers. Credibility: A professional website can establish trust and legitimacy for your business. Marketing: Websites are crucial for online marketing strategies, including SEO and content marketing. Sales: For many businesses, a website acts as the primary channel for generating sales. Isn't a forum part of a website? It's common to see forums as standalone platforms but they can also be an integral part of a larger website strategy. If you're creating a business website and considering whether to add a forum or not, it's worth considering that adding a forum to your website can enhance user engagement by providing a space for discussion and interaction. It can also act as a self-service support center where website users help each other. Forums can complement your website by adding depth to the user experience. They encourage community participation and can keep visitors returning to your site for more of this interaction. When integrated thoughtfully, forums can be a powerful tool in maintaining an active and informative online brand. Blogs vs forums vs websites in comparison Understanding the structure, audience interaction and content style of blogs, forums, and websites is key to utilizing them effectively. Each platform serves a unique purpose and offers different benefits for your business. Structure Blogs are typically organized in reverse chronological order with the latest posts appearing first. Forums are organized into categories and threads that allow for topic-specific discussions. While website have a more static structure with pages organized by content type or purpose. Audience interaction In blogs interaction occurs mainly through comments on blog posts. Whereas forums are designed for peer-to-peer interaction within threads and posts. On websites interaction can vary, ranging from contact forms to live chats or user accounts. Content style The content style of blogs is conversational and personal, it often reflects the author's individual voice even on business blogs. Forums contain user-generated content that varies widely based on the community's nature and rules. Websites often take a professional tone, content is usually more formal and can be informational or transactional. Business goals When it comes to business goals, blogs are an effective part of content marketing and establishing thought leadership in your industry. Forums on the other hand are great for building a community around a service or product and offering peer-to-peer support. Websites are necessary for providing an official online presence that showcases your brand and offerings. Audience preferences When it comes to the different audiences, blogs attract readers interested in learning, staying updated or being entertained. On the other hand, forums appeal to users who want to engage in discussions, seek advice or share experiences. Websites serve potential customers looking for specific information about your products or services. Strategies to grow a blog To promote your blog and keep your audience engaged, you'll need to employ number of effective strategies. Here are some tactics that can help you achieve success with your blogging efforts: Identify your niche Focus on a specific topic that you know and love and go deep with it. If it's a topic you know, chances are you know the audience inside out as well. Specialize in an area that interests you and meets the needs of your audience. For Hanna Kimelblatt, Blogger and Growth Marketing Expert at Wix.com, Just as important as what your audience wants to read, it’s finding a topic you enjoy writing about. Blogging can be one of the most fun activities you can do, but it could also feel like a chore if you’re not passionate about its content. Turning something you love and know a lot about into blog posts is a great strategy to attract readers: they’ll come for the knowledge, but they’ll stay for your authentic outlook and first-hand experiences. Create and publish quality content Valuable content is important for blogs. This includes useful information, insights and updated or unique information that resonates with readers. You'll need to publish posts regularly to keep your audience coming back for more. Promote your blog Share your posts on a range of social media platforms to reach a wider audience. If you can add comments to your blog and engage with readers there, it can be a great way to foster a community. Blogs often perform well in search engines, which can be an effective way to generate traffic to your blog, including new readership. Strategies to grow a forum Creating an active and engaging forum requires thoughtful methods that encourage participation and foster a sense of community. Here are some tactics to help you build a thriving forum: Encourage user participation Make sure new members feel at home and are encouraged to participate, this means you'll need to moderate all comments to make sure your space is respectful for all participants. You can also recognize contributions from members to motivate continued engagement. You can offer awards systems and prizes to do this. Moderate effectively Establish clear guidelines and rules for behavior to maintain a positive atmosphere. Regular moderation also helps prevent spam and resolve conflicts, keeping your forum healthy. Provide valuable content Expert Q&A's are an effective way to engage participants and create content valuable to your members. You can invite specialists to answer questions in your forum, adding value for your members. Consider providing content that can't be found elsewhere to attract and retain users. Strategies to grow a website To build a website that not only attracts visitors but also converts them into customers or followers, you need to focus on user experience and conversion optimization. Here are some tips to help you understand how to design a website that does just that: Great user experience Your website should be easy to navigate, with a clear hierarchy and menu structure. Users must be able to find what they want easily and quickly, which means your website must make sense to them and the way in which they will explore it. Page speed and load times are important. A fast-loading website keeps users from leaving out of frustration. It also encourages them to take actions on your site as you want them to - sign up for something, convert. This also means your site should be mobile-friendly. Wix offers secure, scalable web hosting built in when you create your website. Update content regularly Keep your content fresh and relevant to encourage repeat visits. This includes your branding, as well as specific product, service and contact information. Guide users towards the actions you want them to take, whether it's making a purchase or signing up for a newsletter. You should always test, review and improve your call to actions as well. If they work, how can they be replicated in more places; if they don't work, how can they be improved to work. Building trust with your visitors A website is a good place to share customer reviews and success stories to build credibility around your brand and offerings. From your site you should make it easy for visitors to reach out with questions or support needs.

As more of life takes place online, businesses are looking to engage with their target audience quicker, or fear losing them. Gen Z’s typical attention span clocks in at a mere 8 seconds, while Millennials can hold focus for 12 seconds. To make a valuable first impression online, add a splash page to your website. This strategic page, also known as an intro page, greets visitors before they even reach your homepage—and can engage them immediately. This article will explore exactly what a splash page is, why it’s useful, and how to add one to your website. We’ll also show you some great examples to help you build a splash page of your own. Ready to make a splash? Start by creating a website of your own. What is a splash page? Splash pages capture a visitor's attention before entering your website. Your splash page introduces them to your site and then leads to the homepage. A splash page can both benefit your branding and marketing efforts by maintaining brand consistency and messaging, and be used for a variety of practical scenarios. From a design standpoint, this web “accessory” will enhance your website’s look and impress viewers with flair. Splash pages may also utilize more web design elements such as animations, video and unique elements than a website’s main page. Splash page vs landing page vs homepage Many web users confuse a splash page with a landing page or homepage, but while these three web design assets share similar forms, they perform different functions on a live website. A landing page is a destination, a single page that gets visitors to complete an action or click through to an end goal. Your homepage acts as your website’s main page. Apart from images and a description, a homepage typically also includes a navigation menu that visitors use to browse through the site’s categories and pages. Why use a splash page? A splash page can perform many functions on your website. Browse through the options listed below and decide your own splash page’s purpose. Focus on just one or two goals to keep it short and sweet. Charm visitors Use complementary visual elements on your website’s splash page to show off your work and grab your users’ attention. This clever marketing tactic can work for any business site, but it especially shines for art, photography or design portfolios. Some of the best website designs use splash pages to show off photographs, graphic designs or videos and give visitors a taste of what’s to come. Advertise a launch or event Use a splash page to showcase a soon-to-be-released product or an upcoming event and further your marketing efforts. This can effectively notify visitors and create excitement around your upcoming launch. With this marketing momentum in mind, add a contact form to your splash page for extra engagement, letting visitors know that you’ll use this information for future updates. Restrict access to your site If your website deals with sensitive content or products that are restricted to a particular group, a splash page is a smart way to add a prominent disclaimer. For example, an online alcohol store can use a splash page to ensure that visitors to their website are of legal drinking age. Allow visitors to choose a language or region Building a multilingual website will make information about yourself or your brand more widely available by providing translated and localized content for users. A splash page can provide space for users to choose their language and location preferences before they arrive at your website. This makes for easy navigation and a pleasant user experience. Alleviate wait times While stellar website performance and page speed are of utmost importance for users, there are, in fact, times when a page or screen needs to load. Particularly for mobile websites, splash pages can be used to display creative elements (like a loading bar) to indicate the remaining time until the next screen loads. As Khalil Habashi, technical and UX designer for Wix, explains: “On mobile, there is way less incentive for users to wait. Especially because mobile users are out in the world, on-the-go and time is a commodity. That's why today, mostly on mobile, you see gamification of splash screens with tap gestures and swipe features. It’s a creative and playful way to keep users engaged while they wait.” Habashi also explains that this gamification approach is only appropriate for mobile splash screens, since on desktop, users browse differently; they’ll likely click to another window or leave. For desktop users, it’s recommended to clearly indicate the expected page load time. Evolution of splash pages As with most web design trends, splash pages have been considered both en vogue and passé. In web design’s evolution, flash technology was new in the late 90s as, “interactive menus, splash pages, decorative animations, and beautifully rendered bubble buttons dominated the web design trend to wow people.” But in the mid-to-late 2000s, splash pages already felt dated and drab. In 2014, Gene Crawford discussed with Creative Bloq why this “long-dead design pattern” was already making a comeback. According to Crawford: “I actually feel that [splash pages] may help draw the visitor in more, as the creators of the original splash pages intended, and it makes really neat visual interactions possible, like the main navigation bar scrolling into place and becoming 'locked' in the header area. This simple movement really helps to focus the visitor’s attention on the site's navigation.” Crawford’s key takeaway was that if a splash page created any friction to the user experience, it should not be used. Jenna Romano, web design blogger at Wix, shares that a splash page must align with a website’s cohesive visual identity. “A splash page is not a pop-up that is distinguished from the rest of your site, it’s almost a website in and of itself,” Romano shares. “It must uphold the functional and visual aspects of the overall web design” To put it simply, a splash page should draw visitors in—not push them away. View minimalist websites to gain inspiration for your splash page. SEO and splash pages Splash pages can impact your SEO, for better or worse, depending on how they’re designed and implemented. A key challenge is making sure search engines can crawl and index your site effectively. If your splash page includes minimal text or lacks proper links, it might block search engines like Google from accessing deeper pages, which can hurt your visibility. Google’s mobile interstitial guidelines add another layer to consider, especially with mobile-first indexing. Splash pages that block key content or disrupt the mobile experience can negatively impact rankings. For example, large pop-ups that are hard to dismiss frustrate users and signal poor usability to Google. To avoid splash pages causing any SEO issues, follow Google’s popup guidelines. First, remember that Google uses mobile-first indexing, so pay attention to their guidelines on mobile interstitials. Keep splash pages simple, easy to close and optimized for mobile accessibility. When done right, a splash page can deliver a strong message, improve user interaction and maintain solid SEO performance. 5 splash page examples for inspiration Let’s look at some great splash page examples: Zara As a global retailer, Zara’s corporate website is available around the world. When you first enter the website, Zara’s splash page greets you and asks for language and location information. This simple step, using two drop down menus, optimizes and personalizes the browsing experience with the correct language and currency for pricing. In addition, Zara’s splash page has a minimal, almost quiet design. A striking image puts Zara’s clothing front and center, enticing visitors to click through to the good stuff. The overall aesthetic is consistent with the brand’s products and brand identity, and confirms that visitors have landed in the right place. Spritz Society Upon entry to Spritz Society’s bright and colorful website, an age verification splash page greets you. Think of it like a virtual bouncer, or getting ID’d to confirm that visitors are the legal drinking age to access the site. While there is no law or regulation that requires age verification, with DTC alcohol products on the rise, more attention is falling on alcohol brands to provide clear verification on their websites. There are more age verification steps such as state-approved online verification providers and carrier ID inspection (adult signature required upon delivery) to prevent underage sales of alcohol. Regardless, if your brand sells alcohol, cannabis or any other age-specific product, the first and most important step is a splash page to verify that all visitors are of legal age before accessing your content. H&M Here’s another fashionable splash page example for location and language selection. H&M’s splash page lists every possible location and language by continent. Unlike a drop-down menu, this method clearly and conveniently lays out all the relevant information. Furthermore, each language is localized and displayed in the correct dialect, which makes this more accessible for first-time visitors to navigate to their respective site. H&M’s splash page also showcases their brand identity, with bold on-brand imagery that highlights their products. The New York Times The New York Times not only asks users to log in, but also requires visitors to subscribe before reading their articles. This “paywall,” or a splash page that requires readers to subscribe or pay a fee before accessing content, is a common monetization strategy among digital publications. For first-time visitors, The New York Times offers three articles free of charge to sample content and entice them to subscribe. On the fourth article, the paywall pops up. When creating your splash page, keep in mind that, without proper implementation, paywalls can alienate audiences or negatively impact customer retention. Football.com Football.com’s splash page takes language and region into account, cleverly playing on the variation between American football and European football (known as soccer to most North Americans). With clear visual representation of each respective sport, users can select their desired region and game version. Once they’ve selected, they receive curated content based on their preferences. This splash page example also includes an option to opt out from seeing it in the future. By selecting “Don’t show me this again”, returning users can bypass the splash page on return visits. How to create a splash page If you’ve decided a website splash page is right for you, you have two methods to create your own: do it yourself or hire a designer. Do it yourself When you use a website builder like Wix, you can access a range of customizable templates to suit your website needs. Alternatively, you can use the templates as inspiration to create something unique from scratch. Check out these splash page templates and start creating your own. Keep the design simple and visually appealing to grab visitors' attention. Use high-quality images, concise text and a clear call-to-action (CTA) that encourages users to explore further into your website. Clearly communicate the purpose of your splash page, whether it's to announce an event, promote a product or collect visitor information. Review that the message aligns with your website's overall goals. Consider when the splash page should appear – upon arrival, after a few seconds, or when a specific action is taken. Add interactive elements like animations, videos or interactive forms for higher user engagement. Make sure your splash page is mobile-friendly to provide a seamless experience across devices. Provide a seamless transition from the splash page to your main website content. Include a visible option to enter the site or continue browsing for a user-friendly experience. Track analytics on your splash page to measure the splash its performance, including conversion rates and user behavior. Use this data to optimize design elements and messaging for better results. Hire a designer Alternatively, you can hire a freelance web designer to create your website’s splash page. What to include in your splash page and why Before you start building your splash page, define your goals. Are you looking to promote an upcoming event? Do you want to wow visitors with stunning visuals or grow your mailing list? What you include in your splash page will vary by industry, personal taste and business goals. Try including these effective elements in your splash page: Eye-catching visuals: A splash page can attract visitors with intriguing visual elements that represent yourself, your work or your brand. Since a splash page typically includes very few elements, upload a background image that will stand out. Speaking of visuals, be sure to create a logo and include it on your splash page—since this is the face of your brand, it will indicate to visitors that they’re in the right spot. Concise messaging: A splash page should include a succinct message that informs the viewer, describes your brand and conveys that there’s more to come. Apart from welcoming users to your page, you can include text that will inform your audience of relevant updates or provide them with instructions before entering your site. Or you could use it to even set the tone with an inspiring quote. Remember to use short, action-oriented text—visitors shouldn’t have to read a full page before reaching your site. Remember to also use language that’s consistent with your brand identity. A clear exit link: Your intro page must carry viewers to your homepage. Add a button with a clear call-to-action that reads “enter here” to ensure visitors reach their final destination. If the main purpose of your splash page is to give visitors language options or view a specific website version, this is the place to let them choose their preferences and direct them to the relevant homepage. Ideally, splash pages shouldn't ask visitors to take specific actions. However, if your splash page promotes an offer, advertises a specific product or directs traffic to a certain page—use a clear call-to-action. How to optimize a splash page While you can design a splash page however you please, consider these pro tips while you create your own: 01. Use visual hierarchy Keep visual hierarchy in mind when laying out your site’s splash page elements. Consider each component’s size and placement to ensure everything works in a fluid and effective manner. 02. Keep it consistent Since the splash page is a preface to your website, keep the style—including use of language, as well as your website’s color scheme and imagery—consistent with the rest of your website design. This will not only please visitors aesthetically, it will also strengthen your branding. Learn more: What is web design? 03. Ensure speedy loading time A slow loading website will cause even the most patient of people to leave a page. When creating your page and adding in elements, follow a flat architecture structure and keep in mind how each element may affect your page speed. 04. Add subscription forms and social media accounts A splash page lets you capture contact information and sign up both new and returning visitors for your newsletter mailing list. Additionally, add social media icons linked to your relevant accounts to help your audience to follow you and stay up-to-date with your latest ventures. Learn more about how to make a website with our extensive guide.

Bring your inspiration to life with a Wix website → When you create a website on your own, using a premade template can help provide you with design foundations, guidance and useful features from the start. Our talented Wix design teams work enthusiastically to come up with new and updated website templates regularly, providing our users with gorgeous designs, concepts, layouts and features that are fully customizable and free to use. In this article, we’ll showcase 30+ new, trending website templates by Wix that will give you the creative freedom you need to make one of the best website designs out there. So, whether you’re in the market to make a new website, portfolio, blog or more, you’ve definitely come to the right place. Learn more: How to choose a website template on Wix Need inspiration for your website? With Wix, learning how to build your own website from scratch is easier than ever. Choose from hundreds of customizable templates and use Wix’s easy drag-and-drop website builder tools to make your vision come to life. Turn your ideas into reality and see just how simple it is to create a unique, professional website. Best new Wix website templates The best websites aren’t made overnight...or are they? With these unique templates, you’ll be able to kickstart your site and have it ready in no time. Below, we’ve provided a list of fresh new templates categorized across a variety of industries. After you choose a website template that best suits your needs, you can customize your web design, revisit and edit it until you're satisfied enough to get it online. T-Shirt Store Website Template Beauty Supply Store Website Template Electronics Store Website Template Online Meditation Classes Website Template Dietician Website Template Therapist Website Template Bakery Website Template Ice Cream Shop Website Template Restaurant Website Template Online Fitness Program Website Template Fitness Trainer Website Template Online Yoga Classes Website Template Writer Portfolio Website Template Personal Profile Website Template Photographer Portfolio Website Template Artist Portfolio Website Template Graphic Designer Portfolio Website Template Subscription Box Company Website Template Business Consulting Company Website Template Printing Services Company Website Template Event Planner Website Template Music Festival Website Template Online Memorial Website Template Wedding Invitation Website Template AI Company Website Template Tech Company Website Template App Landing Page Website Template Personal Blog Website Template Travel Blog Website Template Food Blog Website Template Fitness Website Coming Soon Template Restaurant Website Coming Soon Template App Coming Soon Template New Wix templates for online stores These days, an online store is one of the best ways to launch and grow a small business. With the advanced features on our eCommerce website templates, you’ll have everything you need to display, sell and market your products and services online. 01. T-Shirt Store Website Template On top of this template’s trendy and organized design, a Wix Stores integration makes it easy for visitors to browse, shop and pay for their goods directly on your site. Customize this appealing site by creating your own logo, adding a unique headline and uploading product images to start marketing your brand online. 02. Beauty Supply Store Website Template With this new template as a starting point, you’ll have all the foundations you need to let your products shine. Implementing some of the best web design trends, like parallax scrolling and gradient backgrounds, this attractive website design is guaranteed to keep customers engaged as they search for their favorite products. 03. Electronics Store Website Template Perfect for corporate websites with a modern and professional tone, this template’s extensive galleries, strong CTAs and category strips make it perfect for displaying multiple products and special offers. A Wix Stores integration and search bar in the header make it a breeze for shoppers to find and purchase exactly what they’re looking for. New Wix templates for health and wellness Whether it’s for online meditation or an independent therapy practice, building a health and wellness website has never been easier, or more relevant. The following templates offer inspiring designs and features that will help you make the online world a livelier place. 04. Online Meditation Classes Website Template This serene and attractive new template for online meditation classes encourages visitors to take a breath, live in the moment and be mindful. Offering live streamed classes, memberships, and online classes—these practical features, combined with parallax scrolling, transparent video and animated movements—makes this design pleasantly and surprisingly in vogue. 05. Dietician Website Template Fresh and eye-catching, this is the ultimate new template for independent professionals in the health & wellness industry. A space for service descriptions will allow you to clearly outline your offers to new visitors. And thanks to a Wix Bookings integration, clients can sign-up for individual appointments or package deals through your site. 06. Therapist Website Template Greeting visitors with a headshot and short bio, this template is perfectly suited for therapists and other mental health professionals who want to display their clinical services online and build a client base. Simple and using a modern web design, your site will include a static website header, facilitating smooth navigation as visitors browse to find out more information about your services and professional experience. New Wix templates for food and restaurants Thanks to the convenience they offer customers, it’s safe to say that food and restaurant websites are here to stay. For business owners in this exciting and booming industry, these templates are perfect for marketing tasty goods, managing restaurant orders and capturing new loyal customers. 07. Bakery Website Template Visitors will love this bakery website template, which provides all the foundations for clear messaging and a flawless ordering process. Parallax strips add an attractive and trendy edge, while coinciding video strips allow you to give customers a lively glimpse at the baking process behind-the-scenes. 08. Ice Cream Shop Website Template A bright and charming template like this is perfect for shop owners with a knack for sweets. On a practical note, the live chat feature allows visitors to connect and ask questions at any time—major points for good customer service. 09. Restaurant Website Template This dynamic layout will grab the attention of food lovers before they even step foot in your restaurant. Thanks to Wix Reservations and Online Orders apps, customers can choose to book an open table for their party, or conveniently order food to be delivered. New Wix templates for fitness websites Fitness websites should be motivating, bold and energizing—and the following new templates were made with that in mind. Providing amazing solutions for getting your fitness business online, these templates not only look great, they’ll help you manage everything from class schedules to bookings and payments. 10. Online Fitness Program Website Template Inspire visitors to accomplish their fitness goals with this powerful website template for online classes and programs. Wix Bookings will help clients schedule their favorite classes online, and with on-demand videos, they can even do their favorite activities from the comfort of their own home. 11. Fitness Trainer Website Template Modern, cool and sleek, this site provides ample space for motivating new visitors, educating them about fitness and health, and guiding their exercise practice. For potential customers who want to be in touch about membership, the template’s contact page is an effective way to foster communication and ultimately build your list of clientele. 12. Online Yoga Classes Website Template Contrasting colors, charming imagery and dynamic animation are what makes this trendy Yoga template stand out. The attractive design is amplified by the user-friendly interface, which allows users to reserve a spot and pay for their favorite classes online. New Wix templates for online portfolios For creatives, freelancers and independent professionals—the best way to promote your work online is by building a portfolio website. With the right tools and design, the following templates will showcase your creations, get your work noticed and help you earn money from your talents. 13. Writer Portfolio Website Template Whatever the niche or genre, writers looking to exhibit their work and writing skills can use this clever portfolio template to build a professional online presence. Equipped with space for reviews, you can customize these quotes with the praises of readers to engage with and captivate new visitors. 14. Personal Profile Website Template The simple layout and colloquial tone of this versatile template should serve as an inspirational starting point for anyone building a personal brand. An additional blog section is a great way to emphasize your expertise by writing about what you love and sharing it with visitors. 15. Photographer Portfolio Website Template Plenty of white space framing the images of this template resembles a sophisticated art gallery setting. By uploading your own images and including text in the captions space provided, you can bring your visual journey to life while including purchasing details, like the size and price of each work. 16. Artist Portfolio Website Template For those looking to create a unique artist website, the asymmetrical layout of this new template offers an individual touch that will compliment your work. More than just a way to display your work, incorporating an online store into the mix will encourage sales and help earn you money from your art. 17. Graphic Designer Portfolio Website Template A clean portfolio template like this will allow your work to speak for itself. The interactive features create a lively style, and a prominent contact page makes it easy for future clients and collaborators to be in touch. New Wix templates for small businesses When building your small business website, the first step is to start with an impressive website template. Next, use the professional features provided to build your online presence, and market and grow your audience and revenue. 18. Subscription Box Company Website Template In order to start a successful subscription business, you need to ensure that you have the right infrastructure in place for your clientele. This template gets straight to the point, providing sections for describing your offers, outlining subscription steps, and the right tools to facilitate easy ordering and reliable delivery. 19. Business Consulting Company Website Template This sleek template provides a professional layout that’s made for business to grow. A strategic Book Nowbutton on the homepage entices potential customers to schedule a consultation. The About Us page provides space to make a good first impression by describing your company’s background and services and introducing the team. Subscribe to the Wix blog for a weekly dose of fresh web design tips and trends. 20. Printing Services Company Website Template Whatever service you're providing, customers are bound to be intrigued with this cutting-edge new template design. It’s professional design will definitely set your small business apart, and the comprehensive FAQ page is an efficient way to address common queries from new visitors. 21. Event Planner Website Template Impress potential clients with this classy, well-organized template that is just as beautiful as your events. Customize the Services section to list details about your work, and use the template’s impressive gallery to help visitors envision their next event with you. New Wix templates for events With an event website, you can manage and market events conveniently online. Use one of the following templates which are not only beautiful in design, but can help facilitate ticket sales, track RSVPs and provide marketing tools. 22. Music Festival Website Template This music festival template has everything you need to engage festival-goers and inform them about upcoming performances. After personalizing it with a location, line up and enticing imagery, you can sync this to your Instagram feed and watch the ticket sales soar. 23. Online Memorial Website Template Creating a memorial website is a touching way to honor someone you love and share with those that knew them. With this elegant template, you can pay your respects by uploading stories about the departed, and cherish the memories you had with them by uploading images to the site’s photo album. 24. Wedding Invitation Website Template Share your love story, collect RSVPs and provide details about your special night all in one place with this chic wedding website template. An integrated online registry makes it easy for guests to choose a gift you’ll both love, providing links to your wishlist and relevant shops. New Wix templates for hi-tech For hi-tech companies with a big vision, there’s no better way to kickoff a launch or spark interest than by creating a company website. The following diverse templates provide the right foundations to start, so you can focus on bringing your innovative ideas to life. 25. AI Company Website Template Sleek and futuristic, this template’s visionary aesthetic makes it the perfect starting point for a hitech company website. Impressive animated scrolling features are sure to engage future stakeholders who can subscribe to company updates using the integrated Wix Forms app. 26. Tech Company Website Template Here’s an innovative template that’s as impressive as your latest tech venture. Customizable, modern text boxes serve as a great space for sharing statistics and other information about your company, while a blog is an opportunity to share your expertise with visitors. 27. App Landing Page Website Template Bright and easy-to-navigate, this template is everything you need to encourage enthusiasm around your new product. The clean and organized sections provide space for showcasing details about your product, and the Wix Chat feature will encourage visitors to connect. New Wix templates for blogs For independent writers, leaders, and business owners, creating a blog with a blog maker is one of the best ways to share your ideas and expertise with the world. Not to mention, it's a great way to inspire new audiences and market yourself within your industry. The following blog templates have all you need to get started. 28. Personal Blog Template Your life, your blog. Thanks to its minimalistic design, this blog template is ready for you to shower it with personality. A large featured image on the homepage is the perfect place to include a photo that represents your experience, while a customizable social bar will encourage new followers to check out your writing. View more minimalist websites for design inspiration. 29. Travel Blog Website Template If you like globetrotting, starting a travel blog is a great tool for exhibiting the unique experiences you’ve had across different destinations. Whether you want to share tips and recommendations with visitors, upload photos and videos of your trip, this template has everything you need to take off. 30. Food Blog Website Template There’s a special place in the blogging world for food lovers, cooks and critics—and if you’re ready to carve out a virtual space of your own, this simple new template is a convenient way to start. Large featured images provide visitors with a tasty preview of your posts, while a search bar at top makes it possible to index your posts so users can effortlessly find specific articles or recipes. New Wix templates for coming soon pages When your site is being built or revamped, a coming soon page is a smart way to inform visitors and generate hype around your new business or web design. The following coming soon page templates each have a unique design and the features you need to inform customers and keep in touch. Learn more: What is web design? 31. Fitness Website Coming Soon Template Great for fitness instructors, personal trainers and gyms, this template’s energizing design will kickstart your client’s motivation. The trendy gradient background and website color scheme can be customized with your business’s own signature style. Then, use a logo maker to create your own signature logo to build brand awareness and excitement leading up to your grand opening. 32. Restaurant Website Coming Soon Template Start building potential customers' appetites with this coming soon landing page, uniquely designed for the food industry. Simple and to-the-point, this versatile template is great for informing new visitors about your upcoming services, and a built-in subscribe form is perfect for keeping them updated when you open. 33. App Coming Soon Template Boasting an engaging and eye-catching design, this coming soon template is an excellent way to countdown the arrival of your new app. A front-and-center subscription form will encourage new users to sign up for updates and anticipate its release, and social media buttons make it easy for visitors to engage with your active accounts. Explore more templates: Veterinary website templates Dental website templates Dog breeder website templates Chiropractic website templates Digital marketing website templates SaaS website templates Auto detailing website templates Barbershop website templates Cleaning service website templates Hair extension website templates

Want a portfolio that builds itself? Try Wix’s AI Website Builder → A good portfolio can land you a new job, new clients, more money—you name it. So it goes without saying that you should invest time into finding the right platform for building your personal site. If you're not sure how to make a website, the best portfolio website builders can do the heavy work for you. They simplify the process of uploading work samples, adding testimonials and sharing your contact information with prospective clients, employers and collaborators. With so many portfolio website builders on the market, how do you sort through all of your options and find the best one for you? Keep reading to explore the biggest differences and advantages of the top portfolio website builders. Ready to start building a portfolio? Use Wix to create a portfolio website today. TL;DR: best portfolio website builders Building a standout portfolio website doesn’t have to be complicated. Portfolio builders make it easy to showcase your work, organize projects and attract clients or employers. Key features to look for include intuitive drag-and-drop editors, customizable templates, SEO tools, portfolio management and integration options. Top choices cater to different needs—from AI-assisted design for fast setups to specialized tools for content creators, creatives and beginners. Many builders offer free plans while premium plans unlock advanced features like custom domains, analytics, eCommerce and professional branding tools. This blog covers the best portfolio website builders to help you find the right fit. Best portfolio website builders review Portfolio website builders Notable features Pricing Wix Profession-focused templates, intuitive website editor, logo maker, contact forms, analytics, app for making changes on the go, personalized SEO checklist, video maker, AI website builder $0-$159/month Authory Automated self-updating portfolio, design customizations, work sample backups, analytics, content tracking, curated content options, automated newsletter Pricing starts at $12 per month for annual plans GoDaddy AI website builder, content management system, templates, professional email for one year, custom domain name Starts at $9.99 per month with an annual plan Jimdo Logo maker, portfolio generator, SEO tools, social media, domain name options Free plan has ads and a jimdo subdomain. Ad-free plans start at $9 per month Weebly Custom domain name, unlimited storage, SEO tools, contact forms, blogging tools, multimedia upload, third-party apps, drag-and-drop website editor Starts at $8 per month Hostinger AI website builder, AI writer, custom domain name, free email addresses, built-in eCommerce Starts at $2.99 per month What is a portfolio website builder? A portfolio website builder is a tool or platform specifically designed to help individuals, freelancers, artists, photographers, designers and other creative professionals showcase their work online in an organized and visually appealing manner. These builders typically offer templates and features tailored to highlight portfolios effectively. The 6 best portfolio website builders Without further ado, here’s a close look at the best portfolio website builders on the web: Wix Authory GoDaddy Jimdo Weebly Hostinger 01. Wix When it comes to starting a small business, your portfolio is your digital calling card, so it’s important that it reflects your unique professional identity (see digital portfolio examples). Wix offers a drag-and-drop builder that still gives you tons of creative freedom. You can choose from a variety of professionally designed best portfolio layouts, then customize your design however you’d like. Alternatively, you could use Wix’s AI website builder to create a site from head to toe in minutes. All you need to do is tell the AI what you’d like to achieve with your portfolio. The builder will whip up a site, complete with pre-generated text, images and pages. Once you’ve got a foundation, it’s time to fill it with the goods. Wix’s AI portfolio creator simplifies the process of uploading your content. Just bulk-upload your images, then allow the AI to quickly sort your images into collections with suggested project titles and descriptions. You also have Wix's media manager at your disposal. The sophisticated photo editor makes it easy to cast your imagery in the best light, and a video maker enables you to build highlight reels with minimal or no video-editing experience. You can even experiment with Wixel's AI image generator to craft visuals that perfectly complement your portfolio. Get started with Wix’s AI portfolio generator. Get started with a Wix portfolio template today. Wix’s portfolio builder goes beyond aesthetics; it’s a dynamic platform with robust business solutions that can help you promote your business, showcase your unique capabilities and convert visitors right on the spot. With Wix's scheduling software, you can easily manage appointments and consultations, streamlining your client interactions. The built-in analytics provide valuable insights into how your portfolio is performing, helping you make informed decisions to improve your online presence. Wix simplifies the business side of things too with its invoice generator, ensuring you get paid promptly for your services. Need to network? The business card maker lets you create professional cards to share your contact details. And if you're in need of a standout logo, Wix's logo maker has you covered. Plus, you can engage your audience and establish your expertise with the blog maker, making your portfolio not just a showcase but a dynamic hub for your career growth. Best for: Small businesses Notable Wix features: profession-focused templates, intuitive website editor, logo maker, contact forms, analytics, app for making changes on the go, personalized SEO checklist, video maker, AI website builder Pricing: Free plan ($0): Limited features and ads. Light ($17/month): Basic plan for simple sites. Core ($29/month): Basic eCommerce features and marketing suite. Business $36/month): Geared towards growing your brand. Business Elite ($159/month): Unlocks unlimited storage & scaling capabilities. Enterprise: Custom plan for large corporations. Can be free forever, but you can upgrade to a Premium plan any time for advanced features. (Learn more: How much does a website cost.) Ready to try out Wix? Sign up for free. 02. Authory If you’re too busy to tackle the tedious but essential task of learning how to make a portfolio, consider letting Authory do it for you. This portfolio builder crawls the web for anything with your byline—articles, videos, podcasts, even social media posts—and assembles it in a tidy package. It automatically creates backups for everything you've ever created, ensuring you don't lose your clips if clients shut down their websites. Additionally, Authory self-updates and notifies you when new content bearing your name is published. Unlike other content aggregators, Authory has customization options. If any of your projects aren’t linked to your name, you can add them manually. Don’t like the basic setup? Choose from 12 templates to change up the design and layout. Want to incorporate your branding? Change the colors and fonts, add your logo and use a custom domain. Unlike aggregators like Muck Rack, you’re also in control of the organization of the curation so that you can showcase the different aspects of your work. For example, you can display all of your case studies in one category and all of your blog content in another. Or, if you’re primarily a science journalist but freelance for fashion magazines on the side, you could show off your science articles separately from your fashion work. Thanks to the social media tracking tool, your Authory portfolio can help you prove your ROI to clients. It tracks how many times your work has been shared or liked on major social media platforms. You can sort by platform to understand where your content gets the most engagement. You won’t even need to log in to see how you’re doing, because Authory will email you a metrics digest every week. Best for: Content creators Notable features: Automated self-updating portfolio, design customizations, work sample backups, analytics, content tracking, curated content options, automated newsletter Pricing: Pricing starts at $12 per month for annual plans Learn more: Best website builders for designers 03. GoDaddy While many portfolio website builders allow you to start with a template or an AI-generated site, GoDaddy makes the process even easier. All you need to do is answer a few questions, and GoDaddy will automatically create your portfolio in a few minutes. Afterward, you can simply upload photos, videos or PDFs of your projects and add text to showcase your work. With GoDaddy, you can store up to 250 photos in your portfolio. With a gallery, prospective clients can scroll from work sample to work sample on any device. You can finish up your portfolio website by adding a contact form to get leads, adding a price list for services and writing an “About Me” page. After publication, GoDaddy helps you spread the word about your portfolio with its built-in marketing tools. You can optimize your portfolio for search engines and reach new audiences with social media and email marketing capabilities. For those looking to monetize their portfolio, you can allow visitors to book one-time or recurring appointments and services or purchase featured products. Best for: Job seekers Notable features: AI website builder, content management system, templates, professional email for one year, custom domain name Pricing: Starts at $9.99 per month with an annual plan 04. Jimdo Jimdo is a popular choice for those on a budget. You can show off what you do on a website that looks like it was custom-built for you, without the custom price tag. Unlike other portfolio builders, which may only offer a free plan as a limited trial, Jimdo has a free plan that’s supported by ads. With the free plan, your portfolio will have a .jimdosite.com subdomain, which you can upgrade as your needs grow. Answer a few questions about what you want from your website, and Jimdo’s portfolio maker will generate it for you. Then, all that’s left to do is customize your portfolio. Upload your new logo and images to your website. Use Jimdo’s slideshow feature to display the media assets you upload or pull from your connected social media accounts in an eye-catching way. Put the finishing touches on your portfolio by customizing fonts and colors. Once your online portfolio looks how you want it, Jimdo can help you attract and analyze traffic. Its SEO tools are great for beginners who want to know how to show up on Google search engine results pages. Plus, Jimdo’s built-in analytics help you discover where your traffic comes from. Best for: Personal websites Notable features: Logo maker, portfolio generator, SEO tools, social media, domain name options Pricing: Free plan has ads and a .jimdosite.com subdomain. Ad-free plans start at $9 per month. 05. Weebly Weebly is often praised as one of the best website portfolio builders because it’s equipped with powerful features. For example, instead of displaying your work in the form of static images, you can create a multimedia experience with galleries, slideshows, PDFs and high-definition videos. With unlimited storage, there’s no limit to how much media you can upload. Third-party apps for image and video galleries make your portfolio even more versatile. A portfolio website from Weebly can help you boost your personal brand. You can enhance your portfolio by adding a blog to engage with website visitors beyond your work samples. By connecting a custom domain name, you can add credibility to make your portfolio feel as professional as it looks. Weebly’s SEO tools help your portfolio show up on Google and Bing. Having strong contact forms on your portfolio makes it super easy for folks who stumble upon your work to reach out and connect with you. Best for: Creatives Notable features: Custom domain name, unlimited storage, SEO tools, contact forms, blogging tools, multimedia upload, third-party apps, drag-and-drop website editor Pricing: Starts at $8 per month 06. Hostinger If you're looking to create a portfolio quickly, you might want to check out Hostinger's AI website builder. It asks you three questions, then uses ChatGPT to help create a portfolio for you. Once it's done, you can personalize it with your own branding, images, and content. All Hostinger websites are built to be responsive, which means visitors will be able to see your work in all its glory whether they’re viewing it from a desktop, tablet or smartphone. Additionally, they're optimized with SEO best practices, making your portfolio easily discoverable. When you build your portfolio through Hostinger, you’ll get a free domain, free custom email addresses, web hosting, 24/7 customer support and marketing integrations. While most portfolio builders charge extra for eCommerce capabilities, they come free with Hostinger, so you can sell products you show off online. Hostinger sites can accommodate up to 20 payment methods. And, you can manage inventory easily with Hostinger’s intuitive dashboard. Best for: Beginners Notable features: AI website builder, AI writer, custom domain name, free email addresses, built-in eCommerce Pricing: Starts at $2.99 per month What are some free websites where I can create a portfolio? Looking to create free portfolio sites? Check out these examples: Wix.com: create a free portfolio site easily with its drag and drop editor and templates. Portofliobox: designed for creatives to create free portfolio websites. Deviant Art: is one of the largest online spaces where artists and creatives can showcase their portfolio sites. Crevado: an online tool that makes it easy for creative professionals like photographers and designers to build a free portfolio website. Behance: a creative network where millions of professionals showcase their portfolios and connect. JournoPortfolio: for journalists and writers to create a free portfolio site and backup published articles. Learn more: How does an AI website builder work Author website examples What to consider in a portfolio website builder When selecting a portfolio website builder, it's essential to consider several key factors to ensure it meets your specific needs and goals. Here's what to consider: Ease of use Look for a portfolio builder with an intuitive interface and easy-to-use tools, allowing you to create and customize your portfolio without technical expertise or coding skills. Something with drag and drop functionality is always a good idea. Templates and design options Choose a builder that offers a variety of professionally designed templates tailored to showcase different types of creative work. Additionally, consider the level of customization available, including options for adjusting colors, fonts, layouts and adding multimedia elements. Ensure the templates allow you to showcase your best work in an engaging and professional manner, whether through images, videos or other media. Portfolio management features Evaluate the builder's portfolio management capabilities, including the ability to upload, organize and display your work effectively. Look for features such as gallery creation, categorization and easy item arrangement. A good portfolio builder should also enable you to tell a compelling story about your achievements, growth or creative evolution through its presentation tools. SEO tools Check if the builder includes SEO features to optimize your portfolio for search engines, such as customizable metadata, keyword optimization and sitemap generation, helping improve your online visibility and attract potential clients or employers. The ability to make your portfolio searchable and easily found online is a key benefit of having an online presence. Integration options Consider whether the builder integrates with other tools and platforms you use, such as social media platforms, analytics tools or eCommerce solutions, to enhance functionality and streamline workflows. Performance and reliability Choose a portfolio builder with reliable website hosting and fast loading times to ensure your portfolio website performs well and provides a positive user experience for visitors. What often gets forgotten when talking about choosing a website builder is the capabilities of the infrastructure that’s promised to you - the reliability of the hosting, the level of security that’s in order to protect your visitor’s data, and of course your site's speed. Even if infrastructure is not the first thought that comes to mind when it comes to making a website, if it’s not robust enough, it can cause large headaches for website owners when trying to scale a website later on. Esin D. Habif, Product Marketing Lead Outbound at Wix Cost and pricing plans Consider the builder's pricing structure and plans, including any free options or trial periods available, as well as the cost of premium features or upgrades. Choose a plan that fits your budget and offers the features you need. With Wix, you can make a portfolio for free, or choose from a paid plan. User reviews and reputation Research user reviews and testimonials to gauge the builder's reputation and user satisfaction. Look for feedback on usability, features, customer support and overall experience to help inform your decision. Learn more: Best freelance website builders and how to build a professional website Learning curve Consider how easy the platform is to learn and how much time you’re willing to invest in mastering it. Some builders are more beginner-friendly, while others may require more technical knowledge or a steeper learning curve. Choose one that matches your skill level and time availability. How to make a portfolio website on Wix Creating a portfolio website is your chance to show off your work and impress potential clients or employers. Follow these steps to build your perfect portfolio website with Wix: Sign up or log in to your Wix account. Click “Create New Site” and select “Portfolio & CV” to browse templates. Choose a template and click “Edit Template” to start customizing. Use the Wix Editor to drag, drop and adjust elements like text, images and galleries. Upload your work, add descriptions and include an “About Me” section. Add a contact form or links so visitors can reach you easily. Switch to Mobile View to ensure your site looks perfect on all devices. Preview your site, then click “Publish” to make it live. Upgrade to a Premium Plan to connect a custom domain for a professional touch. Use Wix’s SEO tools to optimize your site and attract more visitors. Best portfolio website builders FAQ Is making a portfolio website worth it? Making a portfolio website is absolutely worth it as it lets you display your work and attract new clients and job opportunities. Portfolio websites are suitable for professionals who need to show off their work, such as designers, academics and actors. Need inspiration? Check out these examples: Writing portfolio examples UX portfolios Photography portfolios Architecture portfolios Model portfolio examples Interior design portfolio examples Art portfolio websites Graphic design portfolio examples Can I make a portfolio website for free? Many portfolio website builders offer free trials or simplified versions of their offerings for free. For example, Wix lets you make a professional website that’s free forever. What is the best portfolio website for designers? Wix Studio is the best portfolio website for designers as it’s built for agencies, helps you scale creation and is equipped with project management and collaboration tools. What is the cheapest portfolio website builder? You can create a free portfolio on Wix. Free Wix websites have Wix branding but no ads. When you’re ready for more advanced features, you can switch to one of the premium plans. What portfolio website builder has the best templates? Wix offers a large library of professionally-designed templates. Wix has portfolio templates for all kinds of professions, including carpenters, video game designers, researchers, actors, academics and makeup artists. What should I put on my portfolio website? At a minimum, your portfolio website should consist of work samples, contact information, your resume and client testimonials. You can make money by adding an eCommerce store and boost engagement with a blog. Is Wix good for portfolios? Wix works well for portfolios because it offers numerous visually driven portfolio templates specifically designed to showcase creative work like photography or design. Its intuitive drag-and-drop editor makes customizing layouts easy without coding as well.

Ready to showcase your best work? Start building your portfolio → Knowing how to make a portfolio is a must for any designer or creative ready to present their work. An online portfolio is the modern business card, resume and project gallery all in the place clients and employers go to see what you can do. Building a website for your portfolio lets you highlight your skills and unique voice while keeping everything crisp and professional. With the right tools, you can go beyond limits and create an online presence that truly stands out. Wix gives you the tools to make a portfolio website fast. To get started, here’s a guide on how to start a website that reflects your charm and talent. TL;DR: How to make a portfolio A great portfolio puts your best work front and center while showing off your style and making it easy for clients or employers to explore and get in touch. Use clear project descriptions, high-quality images and key pages like About, Resume and Contact. Make your site easy to navigate, mobile-friendly and optimized for search engines. Get inspired, pick a design or template that fits you and use AI tools to save time and polish your visuals and text. Keep it fresh by updating often, asking for feedback, sharing it around and tailoring it to the work you want next. With Wix's portfolio builder, you can create a professional, eye-catching portfolio in a few clicks. Wix offers beautiful templates for your online portfolio. Customizable templates and intuitive tools make it easy to showcase your work with confidence. According to Tomáš Ondrejka, CMO at Kickresume, who has reviewed more freelance portfolios than he can count: "If a referral builds trust through someone else's word, an online portfolio builds it through your own." That framing is the right way to set expectations for everything that follows. A portfolio is not a passive archive of past work, its the active sales asset that earns you the next opportunity. With Wix’s portfolio builder, you can create a professional, eye-catching portfolio in just a few clicks. Customizable templates and intuitive tools make it easy to showcase your work with confidence, leaving a lasting impression on every visitor. What is a portfolio? A portfolio is a collection of your work, skills, experience and achievements. An online portfolio is a website that brings all of this together, making it easy for employers, clients or collaborators to see what you can do and understand your expertise. Portfolios are used across all fields, but the most common ones include creative arts (graphic designers, photographers, writers, musicians, etc.), technical fields (software and web developers, engineers) and business. When putting together a digital portfolio, focus on the essentials that show what you do best. What to include in a portfolio starts with your top projects, then adds a short bio or About section, your resume or work experience, contact info and any awards, testimonials or extra skills that help highlight your strengths. Whether you’re making an art portfolio, a fashion portfolio or a marketing portfolio, it’s your space to express your style, share your story, and make a lasting impression. Learn more: What is a portfolio? What makes a great portfolio? Portfolio elements Portfolio best practices Clear focus Highlight your strongest skills or niche. Make it obvious what you do so visitors immediately understand your expertise. Quality over quantity Show only your best projects. Remove outdated or weaker work to keep your portfolio sharp and impressive. Strong visuals Use high-resolution images, mockups or videos. Present work in context to help clients see its impact. Easy navigation Organize your site logically with clear menus and headings. Make it simple for visitors to find key projects quickly. Personal branding Keep colors, fonts and tone consistent. Add a bio or story that reflects your style and professional identity. Concise project descriptions Explain your role, process and results in a few sentences. Focus on what matters to clients or employers. Fast load time Optimize images and use a reliable platform. Fast pages keep visitors engaged and reduce frustration. Contact information Include a contact form, email and social links. Consider adding a call-to-action on every page. Regular updates Refresh your portfolio with new projects, achievements or testimonials. Show growth and stay relevant. Learn more: Why do I need a portfolio? How much does a portfolio cost? Common portfolio mistakes How to create an online portfolio No matter what industry you’re in, there are several key tips you’ll want to take when building your online portfolio. These range from designing your portfolio in an attractive way to making sure it sees the day of light. Ready to create an online portfolio? Start designing yours now. Gather inspiration for your portfolio Choose your online portfolio design Showcase only your best projects Use high-quality images Include the right portfolio content and features Improve your portfolio's UX Work on your site's SEO Make it mobile-friendly Ask for honest feedback Publish and promote 01. Gather inspiration for your portfolio Creating an online portfolio begins with some visual research. Look at other online portfolio websites or digital portfolio examples to generate some initial ideas. Next, define your purpose. Decide whether your portfolio is for job applications, freelance clients or school projects, as this will shape both your content and how you present it. Choose your format. You can go with a physical binder or notebook, but a digital portfolio like a website or PDF is recommended for accessibility and reach. When looking through these resources, start thinking of the vibe you want your portfolio to convey and what experience you aim to create. Take notes or make a mood board to accompany you throughout your creative process. Consider essential details like the color palette, typography and site structure that you like, and clue yourself in on current web design trends. Finally, gather your content. Collect all materials in one place using subfolders for work samples, your bio, testimonials and branding elements. Draft your text content, including project descriptions and your “About Me” section, in a document for easy access when building your portfolio. Gather your current resume, a professional bio, a list of your key skills and any testimonials or letters of recommendation you might have. Check out these niche website examples for inspiration: Teacher website examples AI portfolio examples Videographer portfolio examples Best UX portfolios Author website examples 02. Choose your online portfolio design How do you want visitors to move from one page to the next? What do you want them to see first? These are questions you’ll ask yourself at the next step when you’re designing your actual site. There are two easy ways to get started at this stage: Choose a template: Nearly all portfolio website builders will offer pre-built templates that you can choose from. Wix, for example, has dozens of portfolio and CV templates (not to mention 900+ total website templates) spanning all types of industries. Learn more about website builders in this comparison guide: Wix vs Squarespace. Design with AI: Use an AI website builder like Wix that can create a bespoke site for you in minutes. With Wix, simply chat with AI about the type of portfolio you want to achieve—then watch as AI designs a site to match your goals and desired aesthetic. Wix Harmony is Wix's AI website builder that lets you go from a single prompt to a fully designed, business-ready website. At the center of the experience is Aria, Wix Harmony's built-in AI agent, who is contextually aware of your canvas and can generate pages, refine copy and offer expert web design and business strategy guidance throughout the build. From there, full drag-and-drop control lets you shape every detail by hand: pixel-level customization, custom component generation and a brand kit for global site styles give you radical creative control on top of AI generation. Move fluidly between chatting with Aria and editing manually whenever you want. Every site is backed by Wix's enterprise-grade infrastructure, so reliability, security and performance are built in from the start. Worth knowing: AI-generated portfolio sites get you to a polished first draft fast, but the work that makes a portfolio land starts after the AI is done. The first generation gives you structure and a baseline aesthetic. The features that turn visitors into clients (your specific case studies, your real before-and-after visuals, your written voice) all need your hands on the final 20%. Always plan for the customization time. Pro tip: Decide on the hierarchy of your pages and the user journey. This will help visitors explore your work without feeling lost. Include clear menus and consider a table of contents for large portfolios. 03. Showcase only your best projects and work When learning how to make a portfolio, remember that your actual work is the core of your online portfolio, so make sure to showcase it in the best way possible. It should stand out and be easily reachable through the homepage and/or website menu. You can highlight this work by creating a dedicated “projects” page on your website. Did you know? Wix’s AI portfolio creator saves you hours of repetitive work by allowing you to upload media and instantly arrange them into projects, complete with suggested titles and descriptions. Share your best work Expose clients to your creativity and skill by sharing only your best work. Focus on quality over quantity. Choose 8 to 12 of your strongest, most recent and most relevant pieces that demonstrate the breadth of your skills. This way, you’ll bring their attention to your strengths and maintain a consistent level of quality throughout your portfolio. Include examples that highlight different aspects of your expertise, such as technical skills, creative problem-solving and collaboration. Whenever possible, include quantitative data (e.g., "Increased sales by 14%") or testimonials to validate your success. One Wix user who built a luxury portfolio site that worked exactly as a portfolio should is Gergei Erdei, a former Gucci designer now based in the UK: "I loved building it myself because I could be obsessive about the details. For a creative person like me, getting the composition and the feel of each page exactly right isn't a small thing. And Wix's drag-and-drop builder made it possible to get that precision without writing a single line of code." Before Gergei had a full business, his Wix site landed Matches Fashion (one of the world's top luxury eCommerce platforms) as his first client. As he puts it: "By the time I was ready to pitch, my website was a window into the world I was building, ready and waiting if anyone wanted to look closer." The takeaway: your portfolio is the pitch so treat the work-curation step as the highest-leverage decision in the build. Make sure to include close-up shots of intricate details in your work. This lets viewers appreciate the craftsmanship and finer elements of your designs. Arrange your items in an order that makes sense, such as by project type, chronology (most recent first) or theme. For each project, include a brief description or case study that outlines the brief, your thought process, your specific role and the project's outcome. Make sure to include close-up shots of intricate details in your work, too. This allows viewers to appreciate the craftsmanship and finer elements of your designs. Arrange your items in an order that makes sense, such as by project type, chronology (most recent first) or theme. For each project, include a brief description or case study that outlines the brief, your thought process, your specific role and the project's outcome. This tells a story about your work ethic. Add context and keep it fresh For each project, include the goal, your thinking process, your specific role and the final outcome. Sharing process work like sketches or drafts can build credibility and show your problem-solving approach. Consider adding a "Passion Project" section to your portfolio. This is a space to showcase work you’ve done purely out of interest or curiosity, unrelated to client demands. It highlights your creativity, initiative and personal style, offering a refreshing glimpse into your unique perspective. Make sure to update your website every once in a while so that you’re always sharing your most recent creations. Including a variety of pieces can help people get a sense of your range. It’s helpful to add a narrative for each project so that visitors can get a sense of how you come up with creative solutions and/or work with your clients. An oft-overlooked portfolio design tip: make sure to give a concise description of the project and mention your role, as well as any collaborators you worked with. According to Hani Safe, product manager at Wix: "An outstanding portfolio is all about storytelling. It's not just a showcase of work, but a narrative that weaves together a professional's skills, creativity and personality. Features like dynamic presets, AI setup and beautiful templates let creators bring their stories to life, ensuring that every portfolio not only stands out for its aesthetic appeal, but also tells a compelling story about the creator behind it." 04. Use high-quality visuals It’s not just photography portfolios that need high-quality images; all portfolios need them, whether you’re making a fashion portfolio or a marketing portfolio. To ensure that your work looks as impressive online as it does in real life, invest time and effort into photographing your work, your process and your products. In cases where professional photography or a photo shoot is not feasible, follow product photography best practices or use free photo-editing tools to enhance your images. According to Ido Kosover, Head of Media at Wix, who has analysed website performance across the platform: "Low-quality images create trust issues. Images that don't match what you do create confusion. Images can be just as much of a distraction as they can be helpful, if you're not careful." For a portfolio specifically, the stakes are even higher. Visitors are explicitly evaluating your visual judgement. A blurry hero image or a stock photo where a real project shot should sit is not just an aesthetic miss, it's a signal that the creator behind the site can't or won't ship at the level the work requires. Make sure all your images are high-resolution and clearly labeled. Show your work in real-world settings Another way to enhance the presentation of your projects is by using mockups. Mockups allow you to display your designs in real-world settings, such as showing logo designs on stationery or app interfaces on devices. This not only elevates the look of your work but also helps potential clients or employers visualize how your projects come to life. Make sure to maintain a consistent visual identity using chosen colors, fonts and logos throughout your portfolio. When showcasing your images, the Wix Pro Gallery can set you up with customizable layouts and effects. You can also use AI tools available in Wix—like an object eraser, background remover and more—to professionalize your images. 05. Include the right portfolio content and features Once you have a good base from which you can set off and a collection of projects ready to display, it’s time to identify which additional content you want to include in your online portfolio and how to present it strategically. This includes text, images and other media. Whether you need some model portfolio examples or you're creating an industrial design portfolio, graphic design portfolio websites, a stunning photography portfolio or any other type of website. Here are the most crucial pages and sections to include, plus some professional design features to consider: Homepage The virtual home of your portfolio should grab your visitors’ attention with an eye-catching design. On top of the visual aspect, your homepage is a chance to stir the curiosity of potential clients and employers with a powerful introductory sentence. Keep this sentence short and sweet, clearly expressing who you are and what you do. There’s no need to go into your biographical details here (that’s what your ‘About’ page is for), but your name and main area of expertise are an absolute must. Since your homepage acts as a starting point for visitors, be sure to also include a menu of items that’s easy to find and directs users to the right places on your site. About page The About page is where you present your background and short bio, provide essential information about your activities and summarize your unique identity and values. Include any distinctive elements, such as your achievements and skills. It can also be a good idea to clarify your current employment status and include your CV. We recommend adding a downloadable PDF so those interested in hiring you can add it to their system. You can show off your personality with puns, smart microcopy, illustrations or anything else that feels true to you. Take a cue from DA Creative which emphasizes its confident and assertive bio with futuristic graphics and bold bits of microcopy. As Liley-Beth Griffin, Senior Marketing Writer & Creative at Wix, frames it: "Your website is your brand in its truest form. It's one of the few places you dictate the narrative and vibe." For a portfolio, that means the About page is the single highest-leverage page for shaping how a visitor reads the rest of the site. Contact information Make sure people who’ve visited your site can easily contact you to inquire more about your services or employment status. Add a contact form, your email address, phone number and links to your social networks. These elements can be featured in various areas of your site: your main menu, on a dedicated contact page or as a pinned element on the side of the screen. It’s also a good idea to repeat your contact details in your website footer, offering visitors a final invitation to get in touch. Clients and testimonials Highlight your professionalism with a list of respected clientele who have chosen to work with you in the past. If any of your projects have been featured elsewhere or have received press coverage, mention that too (especially for a portfolio dedicated to high-ticket industries, like architecture portfolios). You might additionally want to drop in a testimonial or two by satisfied clients. As long as the feedback feels genuine and not over-the-top, testimonials often add credibility to your online portfolio. Adding references can also achieve this. Won any awards? Include these too. The type of award, the issuing body and the date you received it. Provide any needed context on the competition too. Incorporate professional features To craft a professional look and an engaging experience, see how you can incorporate design features that catch your visitors’ eye by taking your online portfolio design up a notch. From hover effects and parallax scrolling to animation and lightboxes, these finishing touches can help bring your website to life. They can also serve as functional tools, drawing your visitors’ attention to a specific place or generating interaction. Tata Rekso demonstrates the sizable impact these elements can have on the user experience. When you hover over one of her featured works, the text changes color and a sneak peek of the work pops up beside it. With Wix, hover effects like these are easy to add. If the effect you're looking for isn't available, you can use Wix Studio to make your site more dynamic and tailor it to your specific needs. This web development platform lets you insert code elements into your website with various custom interactions, helping you bring your most intricate visions to life on your portfolio. Contents page If your portfolio contains a lot of examples of your work and projects, you might want to consider including a contents section to organize them all. This is also a good idea if you plan to create one portfolio to reflect all your different types of projects and skills. You can use the contents page to organize your content by projects, or expertise — and help whoever you share it with navigate to the most relevant work for them. Resume Creating an online portfolio to showcase your work means it acts as a resume also. Go one step further and include a page that summarizes your work experience so far — both in-house, freelance or contractual. Include where you worked, your key responsibilities and projects and the dates. Start with the most recent first. Make sure to provide a list of your hard skills and expertise. You might include the design tools you know how to work with, or whatever is relevant for your field. Personal statement Consider starting your resume page with a personal statement to set the tone and provide context for your entire collection of work. This allows you to share your background, highlight unique skills and articulate your professional goals. A well-crafted personal statement turns your portfolio into a compelling narrative that distinguishes you in a competitive market. Showcase the design process Showing the design process in a portfolio offers a window into your creative journey and problem-solving abilities. By including sketches, drafts and various development stages, designers can vividly illustrate their approach to tackling challenges and refining ideas. This level of transparency not only highlights your creativity and adaptability but also builds trust with potential clients and employers. Are you a publicist trying to land new business? Learn how to make a PR portfolio that wins over clients. 06. Improve your portfolio's UX Now that you have your content, it’s time to make all the pieces come together. There are a number of factors to take into account for creating a strong UX, or user experience, on your website. Plan your portfolio pages and content Start by listing all the web pages you’ve decided to create. Then, identify which elements will need to be included on each page (although if you used an AI website builder, your site may already be hooked up with all the core elements and content that you need). For example, a project page might include a featured image, header and description, plus a few extra images or media features. Listing the items on each page will help you decide on their hierarchy before fleshing out the content. Guide users with navigation and structure Don’t forget to add a table of contents, especially if your portfolio spans multiple pages or showcases a wide variety of work. A table of contents makes it easier for users to find specific sections or projects quickly, improving their overall experience. It acts as a guide for your site, helping visitors explore your work without feeling lost. Once you know which pages will make up your online portfolio, you’ll be able to decide on the navigation. How do you want your visitors to transition from one page to another? Will you include a hamburger menu that opens up into a fullscreen list, or a fixed menu at the top of each page? How will you indicate what page people are on? According to Moti Sarig, UX designer at Wix with six years of UX experience: "Most people are busy or distracted when they land on your site. They don't read; they scan. And if they don't get what they need within a few seconds, they leave." For a portfolio, that means the first screen above the fold has to do the heavy lifting. Visitors who can't immediately see your strongest work and your name are not coming back later to find them. Worth knowing: portfolio UX has one job above every other consideration, getting a visitor to a specific piece of work as fast as possible. If a hover effect or animation slows that journey down, cut it. Treat every motion design choice as a decision between flair and function. The portfolios that book clients tend to lean toward function over form. Learn from portfolio examples UX designer Diana Renko's portfolio illustrates that great UX design can be both functional and inventive. Her redesigned hamburger menu stands out for its unique spin while remaining easily recognizable. This creative approach showcases Renko's ability to blend familiar usability with personal style, proving that good UX design need not be dull. For more ideas, check out this collection of the best UX portfolios. 07. Work on your site's SEO What good is an online portfolio if no one gets to see it? In order for your clients to find you and book your services easily, work towards optimizing your website to bring it higher up on Google search results. Search engine optimization (SEO) is an ongoing task, concerning various elements of your site. Here are some pointers will help you get started: Create unique, fresh and valuable written content: Write blog posts or portfolio descriptions that share ideas other creatives will enjoy. This shows both visitors and search engines that your site is active and relevant. (See writing portfolio examples for inspiration). Use relevant keywords: Research commonly searched phrases in your field, like “independent web designer” or “Toronto architect”, and integrate them into page titles, descriptions, headings and content. Write SEO-friendly alt text for your images: Provide brief, descriptive text for all images (for example, “postcards and business cards for a branding project”). Alt text improves accessibility and helps search engines understand your visuals. Optimize metadata: Ensure each page has a clear title and description to improve search visibility. Leverage local SEO: If you have a physical location, claim your business on Google My Business, add your location to pages and register on relevant directories to attract local clients. Pro tip: If you have a Wix website, try Wix SEO. It’s a free, step-by-step plan designed to help improve your site’s SEO with a tailored checklist and helpful tips. You can additionally use Wix’s AI meta tag creator to write title tags and descriptions at scale. Worth knowing: SEO results from a new portfolio site typically take weeks to months to compound, regardless of how well-optimized the content is. The setup work pays off, just not immediately. Most freelance and creative work comes from referrals, networking and direct outreach in the first 6 to 12 months. Treat SEO as the long-term moat, not the launch channel. 08. Make it mobile-friendly It’s easy to forget about the huge amount of users who are likely to be viewing your site from a smartphone. In fact, mobile devices account for Nearly 60% of web page views worldwide. That’s why the best website designs should look just as good on mobile as they do on desktop. Design your portfolio for small screens One of the major challenges designers face when it comes to creating a portfolio online is ensuring that it will be mobile-compatible. Your mobile website is more than just web design made smaller, so there are a few rules to keep in mind when designing for mobile. For the small screen, you’ll want to declutter the mobile version of your site, keeping only the most crucial elements visible. Furthermore, pay attention to the fonts and colors you use and make sure they’re legible. Reduce the amount of typing required and consider adding a search bar to ease navigation. Take a look at journalist Lauryn Higgins' portfolio to see an example of mobile design done right. Her minimalist design easily translates to mobile—a good argument to choose a minimalist design style if it suits your brand. Tools to simplify portfolio mobile design If you’re creating your portfolio with Wix, your site will automatically generate a mobile-friendly version, with an adaptive gallery for your images. That cuts down a significant portion of the work, but it's important to check the mobile editor every time you update your site design to check that the generated site correctly captures your vision. 09. Ask for honest feedback We all know the feeling of getting lost in a project until we lose sight of what it really looks like. That’s why it’s always best to run your website by a second set of eyes for some insight and fresh ideas. Ask your trusted friends what they have to say about your portfolio’s content and visuals. Did they think your portfolio was missing information? What did they like or dislike about your site’s appearance? Was it easy to navigate? Even if it means making adjustments, critical feedback from your peers can help you fine-tune the details of your site. To get the most helpful feedback, be specific about what you’re looking for. For example, ask reviewers to focus on areas like navigation, project descriptions or the overall visual hierarchy. Provide context for your decisions, such as why you chose a particular layout or color scheme, so they can offer more targeted suggestions. Additionally, consider asking people from different backgrounds—designers, potential clients or even those unfamiliar with your field—to ensure your portfolio resonates with a broad audience. This diverse input can help you identify blind spots and refine your portfolio for maximum impact. 10. Publish and promote Once you’ve published your online portfolio, don’t forget to share it on all of your social channels, from Pinterest to Dribbble and more. This straightforward social media marketing strategy will help you reach more potential customers, improve your SEO ranking and hear honest feedback. Another Instagram tip for designers is to add social buttons to your site, helping visitors reach your social media profiles easily. One Wix user who built a service business on portfolio-style credibility is Natalie Lucas, founder of Natalie Lucas Studio, a Gold Coast hair and makeup business: "When people are searching for a makeup artist… they're going to be judging you on what you're showing them. Your website is really your opportunity to build trust with your future potential clients." That principle scales beyond beauty. Natalie grew her business from a solo operation to a team of 40 by using her Wix site as the primary trust-building tool with high-end bridal clients. For any portfolio creator, the same logic applies: the site is what closes the deal once visibility has done its job. After you’ve gotten the word out, remember that your portfolio should grow with you. There’s always another tweak around the corner to make it a little better. Keep updating your site with new content and projects, implementing different features, improving the user experience and staying up-to-date with current design trends. Create your portfolio based on your industry: Video portfolio website Photography portfolio website Music portfolio website Model portfolio website Interior design portfolio website Illustration portfolio website Art portfolio website Architecture portfolio website Graphic design portfolio website How to create an online portfolio with AI AI has changed the game, providing a near-instant way to create an online portfolio that’s totally unique to you. Getting started is simple. From Wix, you can access the AI website builder from any type of account. All you need to do is tell the AI about your background and goals for your portfolio. In seconds, the builder will craft a website with all the core pages, imagery—and even text that you need. It will also install the Wix portfolio app to your site, i.e., add essential back-office tools for easily managing the contents of your portfolio. Altogether, you have an assortment of AI tools to choose from within Wix: Website builder: Create a custom portfolio site by simply chatting with AI. Portfolio creator: Upload all the images you want to include in your portfolio in one fell swoop. The AI will automatically organize these images into collections representing the various projects you’ve worked on, plus suggest appealing titles and descriptions for those collections. In minutes, you’ll get a ready-to-publish professional portfolio. Image editing: Automatically enhance photos or use AI to remove and replace distracting elements. Image creation: Create new images and graphics to spruce up your online portfolio. This can be extra helpful if you’re in a role that isn’t design-oriented or work on projects that aren’t visual in nature. Text creation and editing: Tap AI for help brainstorming website copy, whether you need a zinger for your homepage or a bio for your ‘About’ page. The text creator will take into account your brand voice, audience and goals. SEO: Receive assistance with your meta tags and/or optimizing any page for a target keyword. Branding: Through the AI logo maker, get a custom logo that represents you and your work, while making your portfolio feel more professional. Worth knowing: AI is a good fit for the first 80% of a portfolio (structure, layout, baseline copy) and a poor fit for the final 20% (your specific case studies, your real before-and-after visuals, your voice). Treat AI as your assistant for the parts that are repeatable and your handcraft as the differentiator for the parts that are unique to you. Looking to land your next role? Learn how to make a portfolio for a job that gets noticed. Tips to polish your portfolio Now that you know how to make your portfolio, here are some extra tips to make sure you really nail it. (Read also: A CMO's tips for creating an online portfolio that beats referrals.) Use consistent branding throughout your portfolio This means using the same fonts, colors and overall style throughout your portfolio. This will help to create a cohesive and professional look. On top of that, only include your best work in your portfolio. This will help you to showcase your skills and abilities to potential employers or clients. According to Sophie Lee, content writer and web design specialist at Wix: "White space is one of the most powerful tools in your design kit. Give your content room to breathe so your site feels open and organized." For a portfolio in particular, white space is the design choice that makes individual pieces of work read as deliberate rather than crowded. Resist the urge to fill every margin. Keep your portfolio up-to-date As you create new work, be sure to add it to your portfolio. This will help to keep your portfolio fresh and relevant. Make sure that your images are clear, sharp, and well-lit and add clear and concise descriptions to each one. Tell a story with your portfolio Make sure each piece in your portfolio transitions smoothly to present a unified theme, keeping the viewer's attention and showcasing your ability to organize work engagingly. Arrange your projects to tell a story—chronological, thematic or skill-based. Focus on the type of work you want to do in the future If you’re looking to branch off into new fields, or focus more on one type of project over the other, make sure to highlight relevant experiences and skill sets. Don’t spend too much time talking about projects that you’d prefer to avoid in the future. Next steps after your online portfolio is ready Once you finish your online portfolio, you need to make sure it reaches the right people and stays up to date. Share it across social media, LinkedIn, your email signature and industry networks. Promoting your portfolio increases visibility and opens doors to new opportunities. Networking is just as important—use it as a conversation starter at events or outreach and tailor it to highlight work that appeals to potential clients or employers. Keep your portfolio fresh by regularly adding new projects, skills or achievements to show growth. Feedback from peers or mentors can help you improve its design and usability. Share individual projects or behind-the-scenes insights on social media to boost visibility and position yourself as an active professional in your field. Track your portfolio's success using analytics if available. See what resonates with visitors and adjust your focus accordingly. Make it easy for people to connect by including a contact form, testimonials and links to your social profiles. With regular updates and a strategic approach, it will show your value and attract new opportunities. Starting a design business? Use this design name generator to name it. How to make a portfolio FAQ How should a portfolio start? A portfolio should start with a strong introduction that tells your story and what you are all about. You can include a brief bio, your contact information and your goals. You may also want to include a statement of purpose that explains why you are creating a portfolio and what you hope to achieve with it. What makes a good portfolio? A good portfolio is one that is well-organized, easy to navigate and showcases your skills and abilities. It should also be visually appealing and engaging. Here are some tips for creating a good portfolio: Be selective. Only include your best work in your portfolio. Be organized. Organize your work in a way that is easy to navigate. Be clear. Include clear and concise descriptions of your work. Be professional. Your portfolio should be professional in appearance and content. Be consistent. Use a consistent design throughout your portfolio. Be creative. Don't be afraid to be creative with your portfolio. How do I create a student portfolio? To create your student portfolio, decide its purpose so you can narrow down the content you want to include. After that, you need to select your best work, organize it in a way that makes sense and add annotations to explain what the work is about. Then, design your student portfolio in a way that's visually appealing and easy to navigate. The final step is to share your portfolio with your teachers, classmates and potential employers. You can also submit your portfolio to online competitions or portfolio review websites. Creating a student portfolio can be a lot of work, but it's a worthwhile investment. A well-designed and informative portfolio can help you showcase your skills and talents to potential employers, colleges and other opportunities. How do I improve my portfolio? Regularly update your portfolio's content to reflect your latest projects and accomplishments, keeping it fresh and relevant. This can include images, videos and explanations of your projects. Always check your site's speed and load times, to make sure it provides the best user experience for visitors. It's also normal to review and update your portfolio according to your changing goals for it. It might change depending on whether you're using it to look for work, or simply to establish your professional expertise to your peers or clients. How to make a portfolio for job hunting? Create a job security portfolio by organizing your best work with clear project descriptions and outcomes. It's important to tailor its content to the job you're applying for, emphasizing your relevant skills and experiences. It's always best to use a clean and professional design that reflects your personal brand but is versatile for different roles and companies. Always have a concise resume in your portfolio and take the opportunity to showcase diverse projects to demonstrate your versatility. You must include contact information for easy reach. How to make a portfolio for my art? Curate a compelling art portfolio by selecting your best art pieces that showcase your style and capabilities. Consider arranging your examples cohesively within a clean and visually appealing layout. Include a brief statement about yourself as an artist expressing your inspiration and approach. It's important to use high-quality images so the quality of your art shows online. How to build a portfolio for modeling? Create a standout modeling portfolio by featuring a variety of professional, high-quality photos showcasing your range and experience. These should include headshots, full-body shots and different styles of poses. Highlight your experience, measurements (if relevant) and any notable collaborations with brands or companies. Keep the layout clean and easy to navigate, with a brief bio sharing your passion for modeling. How do I build up my portfolio? To build up your portfolio, seek freelance work, internships or volunteer opportunities to gain practical experience. Consider initiating personal projects to showcase your skills and creativity. Collaborate with others on projects to expand your skill set and produce higher-quality work. Continuously educate yourself through relevant courses and workshops to stay updated with industry trends. Solicit feedback from peers and mentors to refine your portfolio and improve the quality of your work. What does a portfolio look like? A portfolio visually resembles a sleek, professionally designed book or website with a clean and organized layout. It features sections with bold headings and high-quality images or videos that showcase work samples, each neatly arranged to draw attention. The overall design emphasizes clear and intuitive navigation, often using a consistent color scheme and typography to create a cohesive look that reflects the creator's style. Do I need a physical portfolio? A physical portfolio isn’t always necessary these days, as most employers and clients prefer digital versions for convenience. However, it can still be useful in certain situations, like job interviews, meetings or events where you want to leave a lasting impression. A well-crafted physical portfolio can show off your attention to detail and make your work feel more tangible and personal. It’s a great complement to your online presence, not a replacement. What should a portfolio look like? Generally, a portfolio should be a curated showcase of your best work, tailored to the specific job or opportunity you're looking for. It should be visually appealing, easy to navigate while highlighting your skills, process and accomplishments. It should always include a concise introduction, a few standout projects with detailed descriptions of your role and the outcomes and a clear call to action or contact information. The goal is to tell a compelling story about your expertise and value in a professional and polished manner.