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A professional wedding planner portfolio is your key to attracting dream clients and showcasing your expertise in turning love stories into unforgettable celebrations.

In this guide, you’ll learn how to create a professional portfolio that highlights your creativity, builds trust and helps you stand out in a competitive industry—all using intuitive tools and design strategies that make your work shine.

TL;DR: How to create a wedding planner portfolio

Short on time? Here’s what you’ll find in this guide:

Step	Summary
1.	Choose a professional website builder
2.	Select a clean, elegant template
	Showcase your best weddings with high-quality visuals
	Write compelling project descriptions
	Add client testimonials and contact details

How to create a wedding planner portfolio in 5 steps

Creating your wedding planner portfolio doesn’t have to be complicated. Follow these five steps to understand how to make a portfolio that reflects your unique style and professionalism.

1. Choose a wedding portfolio builder

2. Select a clean template

3. Showcase your best weddings with visuals

4. Write compelling project descriptions

5. Add testimonials and contact details

01. Choose a wedding portfolio builder

Start by selecting a user-friendly portfolio or website builder that offers creative design freedom without needing code, like Wix.

Its drag-and-drop editor, built-in SEO tools and mobile-optimized designs make it ideal for showcasing visual-heavy wedding planner portfolios. You can easily upload photos, embed videos and customize every element to reflect your wedding brand’s personality.

Using a portfolio builder also means:

• Integrated website hosting, website security and a domain name

• Customizable portfolio templates, including wedding website templates

• Customer support

• Free and paid portfolio building plans

Learn more about the best portfolio builders out there.

02. Select a clean template

Choose a wedding planner website template that matches your brand aesthetic—romantic, minimal or modern. Prioritize readability, soft colors, and whitespace as these work best for event websites.

Look for templates with dedicated galleries, testimonial sections and integrated contact forms, so its easier for potential clients to contact you.

These best portfolio websites are a great source of inspiration.

03. Showcase your best weddings with visuals

On your wedding planner portfolio, your visuals tell your story. You should consider featuring 5–10 of your most stunning weddings.

Then include before-and-after shots, ceremony details and design setups that highlight your creative range as a wedding planner.

Pro portfolio design tip: Use consistent photo editing for a cohesive look. Add short captions describing each wedding theme and location to make it easier for potential clients to imagine their day.

Be inspired by these wedding website websites.

04. Write compelling project descriptions

Its important to pair your images with a brief narrative. This can include your clients’ goals, the theme or challenges and how you brought their vision to life. This helps convey your process, attention to detail, and emotional connection to each event.

For Emma and Daniel’s spring wedding, the couple dreamed of a celebration that blended classic elegance with a touch of modern charm. As their wedding planner, I worked closely with them to design an outdoor ceremony surrounded by blooming roses, followed by a candlelit reception under a canopy of string lights.

Emma envisioned soft pastel tones, lush florals, and a fairytale ambiance. We curated a color palette of blush pink, ivory, and sage green, complemented by gold accents for sophistication. Each detail—from hand-lettered invitations to custom table settings—was chosen to reflect the couple’s personality and love story.

I collaborated with local florists, photographers, and caterers to ensure every moment flowed seamlessly. The ceremony arch featured cascading roses and greenery, creating a breathtaking focal point for the vows. Guests enjoyed a farm-to-table dinner and live jazz, with personalized favors waiting at each seat.

The event was a perfect blend of romance and refinement. The couple’s joy was reflected in every guest’s smile, and the day was later featured in Modern Wedding Magazine for its timeless design.

05. Add testimonials and contact details

To build trust with your wedding planner portfolio you should include glowing testimonials you have from past couples whose weddings you've organized.

Authentic quotes and photos of happy clients can strongly influence potential customers with a digital portfolio. Include with this a clear call to action—such as Book a Consultation—linked to a contact form or scheduling tool.

Wedding planner portfolio example

Template name: Wedding planner website template

How to create a wedding planner portfolio FAQ

How do I start building a wedding planner portfolio with no clients?

Start by designing styled shoots or collaborations with vendors and this will allow you to showcase your planning skills and collect visuals. Use these as sample projects to show your design and planning skills.

How often should I update my portfolio?

Update it every 3–6 months or after each major event to keep your content fresh and relevant