- Rebecca Tomasis
- Nov 11, 2025
- 5 min read
Updated: Dec 24, 2025
Ready to showcase your best work? Start building your portfolio →
Creating a florist portfolio is the easiest way to showcase your floral artistry and attract new clients. With Wix, for example, you can create a portfolio in minutes using an AI website builder or portfolio templates, tailored to your flower business needs.
TL;DR: How to create a florist portfolio
Here’s what you’ll find in this guide:
Why every florist needs a portfolio to display their creative work.
How to make a portfolio for your flower business.
What to include in your portfolio to attract new clients.
Real-life florist portfolio examples built with Wix to inspire your own site.
Why choose Wix to build your florist portfolio?
A professional portfolio is essential for florists looking to showcase their arrangements, style and reliability. Clients often choose florists based on visuals, testimonials and easy communication and that’s where a portfolio can help you stand out.
Wix isn’t just a portfolio builder, it's a complete business platform. From online bookings and store management to automated marketing and SEO, it helps florists turn visitors into loyal customers effortlessly.
Learn more: The best florist website builders
How to build a florist portfolio in 9 steps
Creating your florist portfolio takes just a few steps and requires no tech experience.
Here’s how to do it:
01. Choose a portfolio builder
When it comes to choosing the right portfolio builder for making a portfolio consider:
Ease of use
Range of portfolio templates
Choosing a portfolio builder, like Wix, with robust website infrastructure means enterprise-grade website security (think SSL certificates, 24/7 monitoring), it means reliability, high uptime and page performance, it means secure website hosting (multi-cloud hosting, global CDNs). It also is being able to register a unique domain name.
It also means you can start creating your florist portfolio with a template and then customize everything from its colors, fonts, content and layout. Drag and drop editors also make florist website design and customization much easier, even if you’re not a designer.
02. Pick a domain name
Finding the right domain name requires a few steps. One is to think about the name you want to use. You'll want a name that reflects your floral brand, like petalsbyemma.com.
Then, use a domain name search tool to check its available. For example, .com domains are very popular and you might find you need to choose a different name, or choose another domain extension.
Once you know your domain name is available, you can register it. If you create your florist portfolio with a Wix paid plan, you get a customizable domain name for one year.
Learn more about how to register a domain.
Here are some florist portfolio names we love:
petalsandpoetry.com
bloomatelier.co
floraandmuse.com
velvetstemstudio.com
ameliebotanique.com
thewildrose.co
maisondesfleurs.co.uk
edenandivory.com
03. Choose your web hosting
There are several types of website hosting. The one you choose depends on your portfolio needs. The different types include, shared, VPS, dedicated, cloud, managed, reseller, colocation and email hosting.
All Wix sites come with secure multi-cloud website hosting that's connected automatically when you create your florist portfolio.
04. Pick your florist portfolio template
Select from florist-ready website templates to start building your portfolio or let an AI builder create one from your conversation in its real-time chat.
It's important to choose a florist portfolio website template that’s visually appealing, responsive and easy to customize. Look for clean layouts, fast loading speed, SEO-friendly structure and mobile optimization.
Also check it supports galleries, contact forms and integrations like bookings or eCommerce. Prioritize templates that reflect your brand style and showcase your work effectively.
05. Customize your florist portfolio
Use the Wix Editor to adjust your portfolio layouts, colors and fonts to match your floral brand.
One of the best ways to personalize your florist portfolio is by choosing a color palette that matches your brand. Adding high-quality flower photos and writing authentic descriptions can help your work stand out.
Consider including client testimonials, contact forms and social links.
Be inspired by our roundup of some of the best portfolio websites we could find.
06. Add your site's pages
A strong florist portfolio should include key pages like Home Page, About Us and a Gallery to showcase your designs.
You can add a Services page if you also do events, such as weddings or parties. This is also a good place to add real testimonials for events you provided the flowers for. A portfolio should be a place where you can show off your florist work.
Whether you sell online or through a physical shop, its a good idea to add a Contact page complete a form or booking link.
You might also want to consider starting a florist blog, to connect with a community and to further showcase your work and expertise.
07. Create great content
When it comes to a florist portfolio great content means high-quality photos and compelling descriptions of your floral arrangements.
08. Optimize to promote your florist portfolio
There are a number of ways to promote your florist portfolio.
SEO: Use Wix’s built-in SEO tools to boost your site visibility on Google.
Email marketing: Connect with future and current clients with a newsletter or emails offering discounts and special deals.
Learn more about how to make a business portfolio.
09. Test and publish your florist portfolio
Preview your portfolio, test mobile responsiveness yourself and publish when it’s perfect. Before publishing your florist portfolio, preview it on desktop and mobile to ensure everything looks perfect. You should also test all links, contact forms and booking features yourself.
Once you're happy your florist portfolio looks and works great you can click publish.
Florist portfolio examples (all built on Wix)
Moonwake Meadow
Moonwake Meadow is a prime example of using authentic website branding to foster a deep connection with customers. The floral business (which designs bouquets, window installations and event arrangements, and also offers workshops) showcases their love for flowers through an eye-catching website design. Each part of the florist website's visuals has a playful, bohemian touch to inspire customers with their crafty vibe and tell the story of their brand.
Hillside Flowers
The florist website for Hillside Flowers uses a minimalistic website design that lets their unique floral arrangements do the talking. A white background provides the perfect canvas for the vibrant color palettes of their bouquets, using high-quality photographs to provide a tangible example of the florist's professional aesthetic.
How to create a florist portfolio FAQ
How to make a florist portfolio if I'm new to web design?
Easily. This is where a portfolio builder comes in, either an AI one or one where you can choose from florist related templates.
Can I sell flowers or take bookings through a portfolio?
You can. With Wix you can start an online store to sell online and add a scheduling system to your florist portfolio.
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