The Strugbits team come from software engineering backgrounds, and they wanted to build with the sophistication their skills allowed. Headless opened the door. A custom Next.js frontend with pixel-perfect designs, and Wix handling everything behind it - CMS, catalog, checkout, authentication and automations.

Their own agency website, Strugbits.com, was one of the first things they rebuilt on it. Was it successful? Strugbits now pitch Wix Headless to all of their clients.

So yes, we'd say so.

TL;DR

Strugbits is a software engineering agency that went all-in on Wix Headless, and hasn't looked back. Their repeatable pipeline pairs AI tools like Base44 and Claude for frontend generation with Wix Headless handling everything behind it: CMS, checkout, payments, automations and more, all from one Wix Business Manager dashboard.

The proof is in their client work. When SNH Golf Carts needed a full site overhaul, Strugbits ran the pipeline start to finish, delivering a custom Next.js frontend, a full eCommerce platform flow with Wix-hosted checkout, automated lead capture via Wix Automations and a Wix Blog, all handed off to a client who could manage it themselves without a single dev dependency.

Fast builds, clean handoffs, one backend. It's now the stack Strugbits pitches to every client.

Learn more: what is Wix Headless?

Workflows adapted for the AI era

Strugbits has developed a build workflow that moves fast without sacrificing quality, and it's become the agency's standard process for new headless projects.

1. Crawl the client's existing website and convert it to a PDF.

   
   

2. Feed that PDF into Base44 with a prompt to generate the full frontend. Base44 outputs React.

   
   

3. Export the React code and hand it to Claude with a simple brief: convert this to Next.js, learn the Wix Headless API and integrate these features into these pages.

   
   

4. Connect the Next.js frontend to the Wix backend, CMS, catalog, checkout, contact forms, blog, through the Wix Headless APIs.

   
   

The result: a fast, SEO-optimized Next.js frontend with the full Wix backend running behind it. And the client's dashboard? It stays exactly the same if the project was a rebuild.

For new clients, adopting Wix is a simple, one-stop shop for everything they need. Wix Headless is a headless solution that natively combines a CMS, eCommerce, payments, bookings and events in one place, no stitching, no third-party integrations, no separate vendors. Their business operations don't change. The frontend gets rebuilt from scratch, no matter where they came from, and everything runs from a single Wix Business Manager dashboard on infrastructure trusted by millions.

CMS central, extended offerings

"If there are 100 sites, I'd say 90 of them we're using the CMS. We heavily use the CMS because it gives you more robust abilities to build out certain things." - Strugbits, Wix Headless User

The Wix CMS is central to almost everything they build, and the reason is the management layer that comes with it. Content collections give structured, queryable data out of the box, so the data model is solved before the build even starts. 

The Wix Dashboard lets clients add, edit and reorder content without touching code. Permissions keep the right people in the right place, Wix Automations fire off the back of content changes, and everything lives in the same Wix Business Manager the client already knows.

And the CMS reaches well beyond websites. It serves as the engine for a diverse range of interfaces Strugbits delivers, extending into mobile applications and sophisticated admin tools. Another bespoke solution features a backend that programmatically converts sales data into performance points, powering a real-time leaderboard that drives quarterly staff incentive programs.

The CMS is also the key for a smooth client hand off, and to allow scoped frontend control, as Strugbits did with SNH Golf Carts.

Case study: SNH Golf Carts

After many years with Strugbits, SNH Golf Carts knew their site needed an overhaul. The team ran their pipeline: crawl, PDF, Base44, Claude, Next.js and Wix Headless and came up with a refurbished version, fit for the future.

The new site included a full eCommerce flow, Wix-hosted checkout and a CRM that synced every lead directly into Wix as a contact, thanks to Wix Automations.

But that's not all. SNH also wanted to boost their SEO efforts, so Strugbits integrated the Wix Blog.

And day-to-day management of their inventory? The Wix dashboard was the same source of truth as before, so there was no dev involvement and no adoption headaches.

All in all, a hole-in-one build. But what would the client think?

The client handoff

"We ask clients initially what are the things you need to frequently change on your website, so that we can make it in a way that you can change it yourself."

When it came to handing off SNH Golf Carts' new site, the planning and client coordination paid off. SNH wanted to update their services section with copy they'd revise from time to time and the CMS was already set up for exactly that. Blog? There. Inventory, checkout, payments? All handled through the Wix Business Manager.

And the rest of the design and layout? As planned, Strugbits gave SNH the scoped freedom they needed so they could focus on golf carts, and not rely on devs to "just fix a few more things on the backend."

The pitch that works, and the stack behind it

Strugbits' argument to clients is consistent: fast websites, better aesthetics, AI-accelerated development.

"People don't care how we're building. They need a good website, fast, that runs fast. Headless ticks all the boxes."

Strugbits has other clients too, some with high stakes, others managing sensitive data. And all of them rely on the team to build the best online solution for their needs.

Whether it's management systems, showcases, or any other kind of delivery, the team now turns to Wix Headless, because of how simple it is to implement alongside how robust it is.

As seasoned software developers, the team takes ownership of both the process and the code quality. And the Wix MCP and Wix Skills are there to support and expedite that process with reliable implementation of Wix Headless so they can focus on taking care of their clients' needs, whatever they are.

"Wix Headless is personally my favorite."

That says it all.

Learn more: Wix Headless inherited project story

Build like Strugbits

Paste wix-headless.dev/skill.md into ChatGPT, Claude Code, Cursor or any AI tool you already use and your project is connected to the full Wix backend instantly.

Frequently asked questions about Wix Headless

What is Wix Headless?

Wix Headless is the only headless solution that natively combines a CMS, eCommerce, payments, bookings and events in one place. You build your frontend on any AI coding tool or code stack, connect it to the full Wix business backend in one prompt and manage everything from a single Wix Business Manager dashboard. Wix offers free website hosting, security and infrastructure, all handles for you so you never have to touch the backend.

How do agencies use Wix Headless for client projects?

Wix Headless gives agencies a backend they can trust on every client project: payments, bookings and business operations running on enterprise-grade infrastructure with no maintenance required from the agency. Connect any client frontend to Wix in one prompt, spin up multiple client sites in parallel and hand over a clean Wix Business Manager dashboard clients can run themselves. No plugins to manage, no servers to patch, no being the permanent help desk.

Can clients manage their own content on a headless Wix site?

Yes. The Wix CMS organizes content into collections that connect directly to the frontend UI, and the Wix Business Manager gives clients full control over content, inventory, blog and business management tools without needing developer access. Agencies can scope exactly what each client can edit, so clients stay self-sufficient and dev time stays focused on new builds.

Which AI tools work with Wix Headless?

Wix Headless is compatible with frontends built on Claude, Cursor, Codex, Gemini CLI and other AI coding platforms, as well as vibe coding platforms like Base44, Lovable and Bolt.new. The fastest path is one prompt: paste wix-headless.dev/skill.md into your AI tool of choice and your project is connected instantly. You can also use the Wix CLI or connect your own stack via API for more control.

How much does Wix Headless cost?

Wix Headless is free to connect. There's no upfront cost to wire a frontend to the Wix backend. It uses the same transparent pricing as any Wix pricing plans, with no developer tiers, no API fees and no charge per feature. Add a domain name when you're ready, and upgrade to a Premium plan only when you want to start selling or unlock advanced features. Predictable and clear from the start.