- Abi Djanogly
- 13 minutes ago
- 14 min read
Pink websites can pack a powerful punch, as seen on these fabulous pink website examples. If you’re looking for some pink inspiration before creating a website, check out these websites which show how you can create memorable and engaging experiences for visitors.
From soft pastels to vibrant magentas, the right shade of pink can define a brand's personality, evoke emotion and guide users through a site. Whether you're building a portfolio, an eCommerce store or a brand page, these examples demonstrate how to use shades of the color pink effectively.
And what’s more, Wix simplifies advanced website design with AI and 100s of fully customizable templates, making it easy to bring your own colorful vision to life.
Need inspiration for your website? With Wix, building a standout site is easier than ever. Choose from hundreds of customizable templates and use Wix’s easy drag-and-drop website builder tools to make your vision come to life. Turn your ideas into reality and see just how simple it is to create a gorgeous, professional photography website.
TL;DR: pink website examples
This list covers a range of pink websites, from bold and modern designs for creative agencies to soft and professional layouts for eCommerce brands.
Element | Description | Why it works |
Color palette | Pairing pink with complementary colors like neutrals (white, gray) or bold accents (green, blue) to create a balanced look. | Creates visual harmony and prevents the design from feeling overwhelming, making the content easy to read and enjoy. |
Typography | Choosing fonts that match the brand's personality, such as elegant serifs for a sophisticated feel or playful sans-serifs for a modern vibe. | The right font enhances the mood set by the pink color scheme and improves readability, guiding visitors through your site. |
White space | Using empty areas around text and images to give the design room to breathe. | Allows the pink hues and important content to pop, creating a clean, professional and uncluttered experience for visitors. |
Interactive features | Incorporating engaging elements like hover effects, animations or unique cursors that use the pink theme. | Make browsing more fun and memorable, encouraging visitors to spend more time exploring what you have to offer. |
High-quality imagery | Using professional photos and graphics that align with the pink color palette and overall aesthetic. | Strong visuals capture attention and help tell your brand's story, reinforcing the message you want to communicate with your color choice. |
Clear navigation | Designing an intuitive menu and site structure that is easy for visitors to follow. | Ensures a smooth user journey, allowing people to find what they need quickly without getting lost in the design. |
Learn more: Explore these website color schemes.
15 pink website examples
Pink is a versatile color that can create a wide range of moods, from playful and energetic to calm and sophisticated. The following pink website examples show just how flexible a pink-based design can be, offering inspiration for any type of website you want to create.
01. Fine Frenchie
Fine Frenchie’s website masterfully captures whimsy, chicness and personality through its playful use of pink tones and clever storytelling. By combining fashion-inspired art, collectible prints and lifestyle humor (think bottomless mimosas), the website feels luxurious but relatable.
The navigation is clean and intuitive: visitors can easily browse the “La Fleur Collection,” shop limited-edition prints or soak in the brand’s quirky world—all while being anchored by a cohesive pink color palette that supports its feminine, creative identity.
Why this pink website works:
Soft pink hues, refined typography and balanced white space give the site a sophisticated yet fun feel.
Strong brand storytelling, with an “About” page that introduces Valeria’s creative journey and inspiration.
Product-focused, including the “Collectible Prints” section highlights limited-edition artwork with a certificate of authenticity, blending high-quality craftsmanship with artistic charm.
Inspired? Here’s the Wix template behind this website:
Template name: Swimwear store website template
Expert tip: Choose any Wix template and turn it into your dream pink paradise. With fully customizable colors, fonts and layouts, you can start with any design style on Wix and effortlessly transform it into a pink-themed masterpiece that reflects your personality and brand.
02. The Spice Suite
The Spice Suite's website is a vibrant and engaging example of how to use pink effectively in web design. The site combines a bold pink color palette with sleek typography and high-quality website imagery, creating a visually striking and cohesive aesthetic. Its design reflects the brand's personality—playful, stylish and culturally rich—while maintaining functionality and user-friendliness.
Why this pink website works:
The bold, bright pink theme is used consistently across the site, reinforcing the brand's bold identity and making it memorable.
Stunning images of products and lifestyle shots add a premium feel and draw users in.
Cultural connection, celebrating Black food and culture, creating an authentic and meaningful connection with its audience.
Inspired? Here’s the Wix template behind this website:
Template name: Bakery website template
03. Flirt Cupcakes
Flirt cupcakes’ website strikes a delightful balance between playful sweetness and professional polish, using design cues that evoke a soft, feminine charm without overwhelming the user.
While the site doesn’t drown in the color pink, the delicate hues, clean layout and warm photography reflect the fun and indulgent spirit of a boutique cupcake bakery. The messaging emphasizes its Edmonton roots, allergen-friendly baking and women-owned mission, making the brand feel warm, relatable and community-driven.
The site’s navigation is simple and clear: visitors can quickly browse cupcake flavors, custom cakes and corporate offerings, reinforcing trust with transparency (like listing “allergen-friendly” right on the home page).
Why this pink website works:
Soft visual tone and warm photography match the bakery’s playful-yet-elegant identity.
Delicate pastel palette, using a pale pink color used throughout the site that gives a soft, elegant and feminine feel that fits perfectly with a bakery aesthetic.
Straightforward site structure, with menu options such as “Cupcake Flavours,” “Custom Cakes” and “Corporate” to ensure visitors can easily find exactly what they want.
Inspired? Here’s the Wix template behind this website:
Template name: Snack bar company website template
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04. The Little Happy Tooth Co
The Little Happy Tooth Co’s website strikes a warm and reassuring tone that perfectly suits a children’s dental practice. Thanks to soft pink accent elements paired with clean typography and ample white space, the design feels gentle and friendly rather than clinical.
Their messaging (“a friendly children’s dental practice devoted exclusively to caring for the smiles of children”) builds trust with parents, while clear navigation guides visitors smoothly through sections like “First Visit” and “Services.” Overall, the site’s tone supports both comfort and professionalism—a perfect balance for a pediatric-focused brand.
Why this pink website works:
Soft pink pops of color or warmth and subtle pink touches in the design (in buttons or icons) inject a gentle, caring energy into the visual identity.
Soft, approachable design, with clean typography, generous white space and calm layout to create a friendly, non-intimidating web experience—perfect for parents and kids alike.
Trust-building, child-focused messaging the copy emphasizes preventative care, educational support, and a caring pediatric team—emphasized by the sweet color hues and child-friendly illustrations.
Inspired? Here’s the Wix template behind this website:
Template name: Start from scratch website template
Learn more: What are complementary colors?
05. Lila Lolling
Lila Lolling’s website beautifully blends spiritual depth with an elegant, calming design that feels grounded and nurturing. While the site doesn’t rely on bright pink hues, the occasional soft blush or warm pastel tone (especially in images or accents) evokes a gentle femininity that suits her identity as a yoga philosopher, author and eco-yogi.
Her copy is poetic and transformative, and this spiritual storytelling is supported by clean, easy navigation and a minimal layout that allows her message to shine.
The “About” page highlights her long journey through yoga, environmentalism and mentorship, while her self-guided programs and book offer a clear path for visitors to engage deeply.
Why this pink website works:
The soft, nurturing design, with subtle blush accents and balanced whitespace create a calm, feminine feel that supports reflection rather than distraction.
Transformational brand voice, using language that is inspiring and deeply aligned with her spiritual-teaching mission.
Accessible offerings that clearly present her product, her online courses and her book as practical ways to deepen spiritual practice.
Inspired? Here’s the Wix template behind this website:
Template name: Chocolate shop website template
Learn more about website color trends.
06. HERoines
HERoines website effectively combines empowerment, community and self-care in its design and copy, creating a warm and welcoming space for women to grow and connect.
With a set of bright pinks on the home page and a softer pastel color scheme on internal pages, the site feels intentionally gentle and supportive rather than overly corporate. The mission (“help women cultivate fundamental life skills”) is front and center, and the design supports it with well-organized sections for events, membership and challenges. This makes the website feel like a nurturing “clubhouse” for growth and self-development.
Why this pink website works:
Soft, uplifting design touches with subtle peach-pink pastel tones and white space give the site a feminine warmth that aligns with its community-driven, gentle empowerment message.
Inclusive, mission-focused narrative, including an About page that clearly communicates their purpose—helping women master real-life experiences and reclaim their stories.
Clear engagement paths, prominently displaying events and membership options so visitors can take meaningful action and join the community.
Learn more: How to write About Us page tips
Inspired? Here’s the Wix template behind this website:
Template name: One page layout website template
07. CuppaPug
CuppaPug’s website wonderfully captures the quirky, heartwarming charm of its “pug café” experience, blending rescue mission, community and cozy design in a playful way.
Known by its creators as the “pink pug paradise,” the site subtly weaves in pink through imagery, décor and even pug bandanas, reinforcing the café’s identity both online and offline.
The homepage invites users to book a visit, learn about their rescue mission or adopt a pug with a pink bandana, making every interaction feel personal and mission-driven. This balance of cuteness, cause and usability makes the site both emotionally engaging and practically functional.
Why this pink website works:
Using distinctive pink website branding, the site leans into its “pink paradise” theme through visual cues like pink bandanas for adoptable pugs and pink accents in its imagery, creating a warm and unique identity.
Mission-driven storytelling, with an “About Us” section that highlights their rescue efforts and community purpose, connecting visitors emotionally to their cause.
Seamless booking & engagement, including easy-to-use booking features paired with adoption and donation calls help turn website visits into real-world action.
Inspired? Here’s the Wix template behind this website:
Template name: Minimal layout website template
08. Babe Formula
Babe Formula’s website feels fun, empowering and carefully intentional, delivering a feminine energy without leaning into cliché pink tropes.
The brand voice (“Come on, babe. Love yourself a bit … a lot better!”) speaks directly to self-care and confidence, while the homepage highlights curated hair‑care duos like “Chiffon” and “Whimsicle” that evoke soft, dreamy branding.
Their “Babe Insiders” club invites community participation and content creation, reinforcing that this isn’t just a product—it’s a movement. The design keeps things clean and modern, letting product names, imagery and pastel-toned brand personality shine through in a way that feels uplifting and stylish for this membership website.
Why this pink website works:
Consistent color palette, using pastel-inspired pinks work harmoniously with neutral tones, keeping the website stylish and cohesive.
Soft pink accents are used throughout on buttons and backgrounds, adding warmth and a feminine touch without overpowering the design.
Dreamy product naming and branding, with product lines like “Chiffon,” “Whimsicle,” and “Moonbeam”, reinforce a soft, playful, almost pastel-inspired brand identity.
Inspired? Here’s the Wix template behind this website:
Template name: Ice cream shop
09. Studio Chocolate
Studio Chocolate’s website feels welcoming, artisanal and joyful—reflecting the brand’s mission to blend chocolate craftsmanship with creativity and community. The site’s design emphasizes natural elegance: soft imagery, hand‑crafted details and a refined layout that showcases their bespoke chocolates, classes and bakery offerings.
Founder Ellie’s story (trained at Le Cordon Bleu) sits front and center, grounding the brand in expertise and personal passion. The combination of rich visuals, clear navigation and an inviting tone makes the site feel like both a creative studio and a cozy chocolate boutique.
Why this pink website works:
Creative, artisanal font for the website logo, in keeping with the business’s branding.
Colorful imagery, with varying soft pinks and pastels throughout, as well as product photography that reinforces a joyful, handcrafted sensibility.
Engaging, experiential offerings: With chocolate-making classes, masterclasses and bespoke orders, the website encourages visitors to participate and connect beyond just buying chocolates.
Learn more: 20 best fonts for your website
Inspired? Here’s the Wix template behind this website:
Template name: Beauty salon website template
10. Fabi Acupuncture
Fabi Acupuncture’s website conveys a warm, holistic professionalism, with a bright pink and warm green color palette, that aligns well with her practice’s roots in Chinese medicine and energy healing. Fabi’s story—transitioning from the corporate world into acupuncture—is front-and-center, which adds a deeply personal and credible touch.
The website layout is clean, with well-organized treatment pages covering acupuncture, pediatric care, Tuīná massage and five-element acupuncture, making it easy for new patients to find the right service.
Why this pink website works:
Illustrations with Rubens-esque skin tones provide a harmonizing backdrop for the site’s content.
Holistic treatment offerings with services like acupuncture, pediatric acupuncture, Tuīná massage and moxibustion are clearly described, showing her comprehensive approach.
Patient-first website architecture: The homepage and clinic page make it easy to book or reach out, thanks to clear “Book Now” and “Contact” calls to action.
Inspired? Here’s the Wix template behind this website:
Template name: Pop up shop website template
11. Carly Christopher
Carly Christopher's website is a fantastic example of how to use pink in web design to create a personal and professional brand. The site blends a soft pink palette with clean typography and bright, colorful, high-quality visuals, reflecting Carly's vibrant personality and creative career.
The design is approachable yet polished, making this actor website an excellent showcase for her work as an actor and content creator.
Why this pink website works:
The pink theme aligns with Carly's creative and approachable persona, making the site feel authentic and memorable.
High-quality, colorful images and videos effectively showcase her work and personality, engaging visitors immediately.
Clean, intuitive layout with clear navigation and calls-to-action that guide users seamlessly.
Inspired? Here’s the Wix template behind this website:
Template name: Design studio website template
12. A Bite More Bakery
A Bite More Bakery’s website evokes charm, personalization and handcrafted sweetness — fitting for a business focused on custom cakes, decorated cookies and dessert tables. Soft pastel pink accents appear in their gallery images (like engagement‑party cakes and sugar cookies) and align beautifully with the bakery’s romantic, elegant brand voice.
The site feels welcoming and sentimental, thanks to its focus on celebration (“turn celebrations into everlasting memories”) and features a clean layout that highlights McKenna’s passion for design. The “About” story shares her journey from home baker to running a dedicated commercial kitchen, further grounding the brand in creativity and care.
Why this pink website works:
The soft pink imagery in the gallery perfectly complements the photos of custom cakes and cookies, incorporating blush-toned decorations and frosting, adding a gentle, festive touch.
Warm, personal storytelling, with an “About” page that introduces owner McKenna and her family vision, creating authenticity and emotional connection.
The products are presented in a palette and style that evokes joy, elegance and personal expression.
Inspired? Here’s the Wix template behind this website:
Template name: Wedding invitation website template
13. Lena Steinkuhler
Lena Steinkuhler's website is a stunning example of how to use pink in a modern and professional design. The site combines a soft pink accent with clean, minimalist layouts and high-quality visuals, creating a balance between creativity and professionalism. The pink elements subtly highlight key sections, making the design cohesive and visually appealing without overwhelming the content.
Why this pink website works:
Subtle and sophisticated use of pink, using pink accents sparingly to draw attention to important elements, maintaining a clean and professional aesthetic.
Minimalist web design provides an uncluttered layout ensures the focus remains on Lena's impressive portfolio and creative expertise.
Personal branding is reflected in the design, which portrays Lena's artistic personality, showcasing her love for colors, shapes and structures in a way that feels authentic and engaging.
Inspired? Here’s the Wix template behind this website:
Template name: Graphic designer website template
14. Le Petit Spa Boutique
Le Petit Spa Boutique's website is a beautiful example of how to use pink in web design to create a luxurious and inviting atmosphere. The soft pink tones are paired with elegant typography and high-quality imagery, evoking a sense of sophistication and relaxation for this wellness website.
The design effectively communicates the boutique's focus on beauty and self-care while maintaining a clean and user-friendly layout.
Why this pink website works:
Luxurious and feminine aesthetic using a soft pink palette to create a warm, welcoming and upscale feel that aligns perfectly with the spa's brand.
Clear call-to-actions with prominent buttons like "Book My Appointment" make it easy for visitors to take action, enhancing user experience.
Customer testimonials featuring glowing reviews to add credibility and build trust, while the pink accents keep the design cohesive and visually appealing.
Inspired? Here’s the Wix template behind this website:
Template name: Wellness shop website template
15. CydArt
Cyd Lee’s website demonstrates a creative use of pink to highlight artistic expression and individuality for their art portfolio website. The pink tones are integrated into the design to create a playful and modern aesthetic, which aligns well with the artistic theme of the portfolio. The site effectively uses visuals and minimal text to keep the focus on the artwork.
Why this pink website works:
Artistic and playful aesthetic using a pink color palette to reflect creativity and individuality, making it visually engaging for an art portfolio.
Strong focus on visuals, with a design that prioritizes images and artwork, ensuring the content takes center stage.
Clean and simple layout enhances usability while maintaining a professional yet creative vibe.
Inspired? Here’s the Wix template behind this website:
Template name: Strip header layout website template
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How to create a pink website
Creating a website with a pink color scheme is straightforward with the right tools. Wix is the ideal website builder for creating your dream pink website, offering the perfect blend of creativity, flexibility and smart technology.
Wix simplifies advanced website design with AI tools and 100s of fully customizable templates, giving you endless ways to craft a pink aesthetic that matches your brand. Whether you want soft blush tones or bold, vibrant shades, Wix enables easy website design with intuitive drag-and-drop tools, so you can style every section exactly as you envision it. With fully customizable templates for any industry, Wix dramatically speeds up the design process, letting you launch faster without sacrificing quality.
Powered by an intuitive drag-and-drop editor, no-code features and innovative AI tools, Wix makes it simple for anyone to build something beautiful. With the new Editor 3, Wix simplifies advanced website design by blending AI guidance with easy-to-use drag-and-drop customization, giving you total control over your perfect pink website.
Step 1: Choose a template
Wix offers customizable website templates for a site that feels like you. Start with a design that already incorporates pink, or pick any template and customize the colors.
Explore: How to pick a website template
Step 2: Define your color palette
Select the exact shades of pink you want to use for your website color palette. Consider pairing them with neutral colors like white, gray or black, or with complementary accent colors.
Find out more: How to make a pink logo
Step 3: Apply your colors
Use the Wix Editor to change the background, text and button colors across your site. You can set a site-wide color theme for consistency.
Find out more: How to design a website
Step 4: Add your content
Fill your site with text, images and videos. Ensure your content is easy to read against your chosen pink background.
Learn more about how to choose images for your website.
Step 5: Customize and publish
Fine-tune the layout, add animations or interactive elements, and preview your site. Once you're happy with it, hit publish.
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Examples of pink website templates
Choosing a pink website template on Wix is one of the easiest ways to build a gorgeous, cohesive brand identity from the start. You can pick a pink aesthetic that fits your style, whether you want something soft and minimal, bold and vibrant, or fun and playful.
From backgrounds and buttons to galleries and typography, a pink template gives you an instant visual foundation that feels modern, memorable and beautifully on-brand.
Check out these Wix pink website templates:
This candy website template uses a pinky-lilac with red pops of color for this fun, yummy website template.
Template name: Candy shop website template
This wedding cake bakery website uses soft pink hues to embody bridal vibes.
Template name: Wedding cake bakery website template
This travel agency template uses the soft pinkish glow of sunset to portray dreamy travel experiences.
Template name: Travel agency website template
Pink website examples FAQ
What does a pink website mean?
A pink website can convey a range of meanings depending on the shade used. Soft pinks often suggest femininity, gentleness and romance, making them popular for beauty, wellness and wedding-related brands. Bright or hot pinks can communicate energy, fun and confidence, and are often used by modern, bold brands looking to make a statement.
What colors go with a pink website?
Pink pairs well with a variety of colors. For a classic look, combine it with neutrals like white, gray and black. For a more modern and vibrant feel, try pairing pink with green, blue or even orange. Metallic colors like gold and silver can add a touch of elegance and sophistication.
Is pink a good color for a website?
Yes, pink can be an excellent color for a website if it aligns with your brand's identity and message. It's a versatile color that can create different moods, from calm and professional to bold and energetic. The key is to choose the right shade and combine it with other design elements thoughtfully.