- Abi Djanogly
- 5 days ago
- 16 min read
Updated: 3 days ago
If you’re “feeling blue” in the best way as you start creating your website, these blue website examples will show how to use this popular color to create stunning and effective designs.
Your website’s color scheme has a positive impact on your target audience’s perception of your brand. Web design statistics show that 40% of consumers appreciate your site’s color scheme over any other design element.
While there are tons of colors you can use for your website, blue is the most popular color choice known for generating trust from users. The dark blue shade evokes reliability and expertise while the lighter blue shade evokes calmness and relaxation.
From calming light blues to bold electric shades, you'll find plenty of inspiration to get started on your own site.
Need inspiration for your website? With Wix, building a standout site is easier than ever. Choose from hundreds of customizable templates and use Wix’s easy drag-and-drop website builder tools to make your vision come to life. Turn your ideas into reality and see just how simple it is to create a gorgeous, professional photography website.
TL;DR: blue website examples
"Each combination of design elements has the potential to evoke specific emotions, convey subtle messages and leave a lasting impression on viewers. From the choice of font to the selection of colors and the incorporation of graphic elements, every detail plays a crucial role in shaping the overall identity of a brand." - Yaya Aaronsohn, Head of Brand Maker at Wix
Blue is the most popular color for website design, known for evoking trust, reliability and calmness. Whether you’re drawn to light, calming blues or bold, electric shades, these examples showcase how to use blue effectively in web design. Explore these stunning designs to inspire your next website project and see how blue can elevate your brand’s perception.
This table highlights how different shades of blue can evoke specific emotions and be tailored to various industries.
Shade of blue | Emotion/Impact | Best used for | Design tips |
Light blue | Calmness, relaxation | Wellness, lifestyle, Personal Blogs | Pair with white space for a clean, airy feel |
Dark blue | Trust, reliability | Finance, corporate, professional services | Combine with sharp typography for authority |
Aqua blue | Energy, freshness | Travel, tourism, outdoor adventures | Use with vibrant imagery for a dynamic look |
Electric blue | Boldness, innovation | Technology, SaaS, startups | Contrast with dark backgrounds for impact |
Pastel blue | Softness, serenity | Art, design, creative portfolios | Blend with neutral tones for a balanced aesthetic |
What is a blue website?
A blue website uses shades of blue as the dominant color in its design. This color is often associated with trust, professionalism and calmness, making it a popular choice for businesses in finance, tech and healthcare. A good blue website design uses the color to guide the user's eye and reinforce the brand's message.
19 blue website examples
Ready for some inspiration? Here are 19 excellent blue website examples that masterfully use the color to create a memorable user experience.
01. Valeria Monis
Ceramic artist Valeria Monis’ works are all made of just two colors - royal blue and white. Accordingly, her whole website is designed to reflect her brand, using a clean white background and dark blue text.
If you go for such a minimal color palette, you can always subtly add a third shade to soften up the aesthetic. As such, Valeria has included a pale blue background that is barely visible, but helps add variation.
Website highlights:
Uses a striking combination of blue and white to create a clean and artistic aesthetic that aligns with the handmade and unique nature of the ceramic products.
Minimalist layout emphasizes the handcrafted ceramics, with large, high-quality images and ample white space to draw attention to the intricate details of the products.
Blends traditional blue porcelain design with modern web design elements to create a visually captivating experience.
Inspired by this blue website? Here’s the Wix template behind it:
Template name: Home goods store website template
You may also be interested in: minimalist web design inspiration.
02. Dan Palmer
The website for Dan Palmer motion design is a stellar example of a blue-themed design, showcasing a clean and professional aesthetic that aligns perfectly with its focus on motion design and animation.
The dominant blue color palette exudes trust, creativity and calmness, which are ideal for a portfolio website. The overall look and feel are modern and sleek, with a focus on showcasing work through high-quality visuals and animations.
Website highlights:
Blue tones are used effectively to create a sense of professionalism and creativity, while white accents ensure readability and a clean layout.
Minimalist design highlights the portfolio pieces without overwhelming the viewer, making it easy to navigate.
High-quality animations and images are prominently displayed, leveraging the blue theme to enhance the visual storytelling.
Inspired by this blue website? Here’s the Wix template behind it:
Template name: Financial consulting company website layout
Explore more: Best portfolio website examples
03. By Experience
Creative agency By Experience is an excellent example of a blue-themed design that effectively communicates professionalism, creativity and trust. The blue color palette is used consistently across the site, creating a cohesive and calming visual experience.
This is complemented by clean white spaces and subtle gray tones, which enhance readability and give the site a modern, polished look. The overall design is sleek and user-friendly, with a focus on showcasing the agency's expertise and services through well-organized sections and high-quality visuals.
Website highlights:
Dominant blue tones convey trust and reliability, while white and gray accents provide a clean and professional contrast.
Minimalist and structured layout ensures easy navigation and highlights the agency's offerings without overwhelming the user.
The site exudes a sense of expertise and creativity, with thoughtful design elements that align with the brand's focus on delivering strategic and creative solutions.
Inspired by this blue website? Here’s the Wix template behind it:
Template name: One page layout website template
Pro tip: You can start with a blank Wix website and then customize it however you want - the sky's the limit.
04. Serenity Health Spa
The website for Serenity Health Spa is a great example of a blue-themed design that creates a calming and inviting atmosphere. The blue color palette is used effectively to evoke feelings of tranquility and relaxation, which aligns perfectly with the wellness and escape-focused theme of the site.
The design incorporates clean white spaces and high-quality imagery, enhancing the overall aesthetic and making the content easy to navigate. The look and feel of the site is serene and welcoming, reflecting the spa's ethos and encouraging users to explore and engage.
Website highlights:
Soothing blue tones are paired with white accents, creating a peaceful and harmonious visual experience.
Minimalist layout and high-quality images emphasize relaxation and wellness, aligning with the site's theme.
The site exudes calmness and serenity, making it an ideal digital space for promoting wellness and escape.
Inspired by this blue website? Here’s the Wix template behind it:
Template name: Spa website template
05. The Ice Cream Dream Foundation
The website for The Ice Cream Dream Foundation is a heartwarming example of a blue-themed design that effectively conveys its mission of spreading joy to children in need.
The bright sky-blue color palette is used prominently to evoke feelings of trust, hope and compassion, aligning perfectly with the foundation's purpose. The design is clean and inviting, with high-quality imagery and thoughtful typography that emphasize the emotional impact of their work. The overall look and feel are uplifting and inspiring, encouraging visitors to engage and contribute to the cause.
Website highlights:
Soothing blue tones symbolize hope and compassion, creating an emotional connection with the foundation's mission.
Clean layout and high-quality visuals highlight the foundation's impactful work, making the site both engaging and easy to navigate.
The website exudes warmth and positivity, inspiring visitors to join the cause and make a difference in the lives of children.
Inspired by this blue website? Here’s the Wix template behind it:
Template name: Construction company website template
06. Calvin Pausania
The website for photographer Calvin Pausania is a striking example of a blue-themed design that exudes creativity and professionalism. The blue color palette is used effectively to create a calming and sophisticated atmosphere, perfectly complementing the artistic focus of the photographer and director.
The minimalist design ensures that the visuals take center stage, with a clean and modern layout that emphasizes simplicity and elegance. The overall look and feel are sleek and refined, making it an excellent platform to showcase creative work.
Website highlights:
Blue-grey tones dominate the color palette, conveying a sense of calmness and professionalism, aligning with the artistic and creative nature of the site.
Minimalist layout ensures the focus remains on the beautiful visuals, creating a clean and modern user experience.
The site feels sleek and sophisticated, perfectly reflecting the creative expertise of the photographer and director.
Inspired by this blue website? Here’s the Wix template behind it:
Template name: Photographer website template
You may also be interested in: photography website examples
07. Kelly White Spa Educator
Kelly White Spa Educator's website is a great example of a blue-themed design that conveys professionalism and ambition. The blue color palette is used effectively to create a calming and trustworthy atmosphere, which aligns well with the spa and wellness industry.
The design is clean and modern, with a focus on simplicity and functionality, making it easy for users to navigate and find the information they need. The overall look and feel are inviting and aspirational, encouraging visitors to engage with the services offered.
Website highlights:
Calming blue tones evoke trust and relaxation, perfectly complementing the spa and wellness theme.
A clean and structured layout complements the homepage's 'natural landscape' background, ensuring easy navigation and highlights the services and expertise of the spa consultant.
The site feels professional and inviting, inspiring confidence in the services provided and encouraging user engagement.
Inspired by this blue website? Here’s the Wix template behind it:
Template name: Coaching professional website template
Pro tip: If time is not on your side, or design isn't really your thing, no need to worry - Wix's beautiful website templates are ready to go regardless. As seen here, the Kelly White website was able to use all the components of the initial Wix template and then add their own details to personalize and make it their own. You can learn more here about how to choose a website template.
08. Marry We Events
The website for Marry We Events is a delightful example of a blue-themed design that perfectly captures the essence of love and celebration. The grey-blue website background with understated dark blue accents is used to evoke feelings of trust, harmony and elegance, which align beautifully with the wedding and event planning theme.
The design is clean and inviting, with high-quality visuals and a well-organized layout that highlights the unique group wedding packages and services. The overall look and feel are warm and celebratory, making it an excellent platform for couples planning their special day.
Website highlight:
Soft blue tones create a sense of calmness and trust, while complementing the romantic and celebratory theme of the site.
The clean and structured layout ensures easy navigation, with high-quality images that enhance the visual appeal and showcase the event offerings.
The site feels elegant and welcoming, with a beautifully centered logo that perfectly reflects the joy and excitement of weddings and group celebrations.
Inspired by this blue website? Here’s the Wix template behind it:
Template name: Wedding invitation website template
09. Puffin Packaging
The Puffin Packaging website is an excellent example of a blue-themed design that effectively communicates eco-friendliness and innovation. The pale blue color palette is used to evoke trust, reliability and a connection to nature, aligning perfectly with the brand's focus on sustainable and biodegradable packaging solutions.
The design is clean and professional, with high-quality visuals and a structured layout that highlights the unique benefits of their products. The overall look and feel are modern and environmentally conscious, making it an appealing platform for businesses seeking sustainable packaging options.
Website highlights:
Friendly light blue tones convey trust and sustainability, while complementing the eco-friendly theme of the brand.
Clear and organized layout ensures easy navigation, with visuals that effectively showcase the innovative packaging solutions.
Modern and environmentally conscious look and feel, perfectly reflecting the brand's commitment to sustainability and quality.
Inspired by this blue website? Here’s the Wix template behind it:
Template name: Veterinarian website template
10. The Hands For Nature Project
The website for The Hands for Nature Project is a beautiful example of a blue-themed design that reflects its mission of environmental preservation. The blue color palette is used effectively to evoke a sense of calmness, trust and a connection to the oceans, which aligns perfectly with the organization's focus on sustaining natural environments.
The design is clean and visually appealing, with high-quality imagery that highlights the beauty of nature and the urgency of its preservation. The overall look and feel are inspiring and action-oriented, encouraging visitors to get involved and make a difference.
Website highlights:
Calming sea-blue tones symbolize the oceans and environmental harmony, reinforcing the organization's mission.
Clean layout and stunning visuals create an engaging and professional user experience, emphasizing the importance of the cause.
The site feels inspiring and impactful, motivating visitors to take action and contribute to environmental sustainability.
Inspired by this blue website? Here’s the Wix template behind it:
Template name: Environmental NGO website template
You may also be interested in: How to create a non-profit website
11. Studio &more
Studio &more's website is a fantastic example of a blue-themed design that exudes creativity and professionalism. The blue color palette is used prominently, creating a calming yet engaging visual experience. This is complemented by clean white spaces and subtle gray tones, which enhance readability and provide a modern, polished aesthetic.
The overall design is sleek and minimalistic, with a focus on showcasing the studio's work and creative capabilities through high-quality visuals and a well-organized layout.
Website highlights:
Dominant blue tones convey trust and creativity, while white and gray accents provide a clean and professional contrast.
Minimalist layout ensures easy navigation and highlights the studio's portfolio without overwhelming the user.
The site feels modern and innovative, perfectly aligning with the studio's focus on delivering creative and impactful design solutions.
12. Match Media Group
The website for Match Media Group is a prime example of a blue-themed design that effectively communicates professionalism and innovation. The blue-green ombre color palette is used prominently to evoke trust and reliability, which aligns with the company's role as a leader in the digital dating and advertising industry.
The design is clean and modern, with high-quality visuals and a well-structured layout that highlights the company's services and portfolio. The overall look and feel are sleek and corporate, making it easy for users to navigate and engage with the content.
Website highlights:
Dominant blue tones convey trust, professionalism and innovation, while white accents ensure clarity and readability.
Design aesthetic is minimalist, with a structured layout that emphasizes the company's offerings and portfolio, creating a polished and professional impression.
The site exudes confidence and expertise, perfectly aligning with the brand's focus on delivering impactful advertising solutions.
13. Running Water Spa
The Running Water Spa website is a stunning example of a blue-themed design that perfectly complements its focus on relaxation and rejuvenation. The delightful blue running water imagery is used to evoke a sense of calmness, serenity and trust, aligning beautifully with the spa's mission to provide a soothing sanctuary.
The design is clean and inviting, with high-quality imagery that highlights the luxurious spa experience and services offered. The overall look and feel are tranquil and elegant, making it an ideal platform for promoting wellness and indulgence.
Website highlights:
Blue tones create a serene and inviting atmosphere, perfectly suited for a spa environment.
Clean layout and high-quality visuals emphasize the luxurious and relaxing experience offered by the spa.
The site exudes tranquility and elegance, encouraging visitors to explore the services and indulge in self-care.
14. Anejo Mexican Bistro
The website for Añejo Mexican Bistro is a vibrant example of a blue-themed design that perfectly complements its coastal Mexican vibe. The turquoise-blue color palette is used to evoke a sense of freshness, relaxation and connection to the coastal theme, aligning beautifully with the restaurant's ambiance and offerings.
The design is clean and visually engaging, with high-quality imagery that showcases the inviting dining spaces and delicious menu options. The overall look and feel are warm and festive, making it an excellent platform for attracting diners to its various locations.
Website highlights:
Refreshing aqua blue tones reflect the coastal Mexican theme, creating a welcoming and relaxed atmosphere.
Stunning visuals highlight the restaurant's unique dining experiences and vibrant locations.
Festive and inviting look and feel, perfectly capturing the essence of a lively and authentic Mexican bistro.
You may also be interested in: How to create a restaurant website
15. Dreamworth and Company
The website for Dreamworth & Co. is a fantastic example of a blue-themed design that exudes professionalism and creativity. The blue color palette is used to convey trust, reliability and innovation, aligning perfectly with the agency's mission to help businesses grow through sleek website designs and effective marketing strategies.
The design is clean and modern, with high-quality visuals, clear typography and a structured layout that highlights the agency's services and success stories. The overall look and feel are polished and engaging, making it an excellent platform for attracting ambitious businesses.
Website highlights:
Purply-blue and sky-blue ombre color palette creates a sense of trust and professionalism, which are essential qualities for a marketing agency.
Modern layout ensures easy navigation, with visuals that effectively showcase the agency's expertise and client success stories.
Polished and innovative website, inspiring confidence in the agency's ability to deliver results for its clients.
16. Sands of Aura
The website for Sands of Aura is a captivating example of a blue-themed design that perfectly complements its fantasy and adventure narrative. The turquoise-blue highlights against a dark background evoke a sense of mystery, depth and immersion, aligning beautifully with the game's open-world setting and sand-sea exploration.
The design is visually rich, with high-quality artwork and a structured layout that highlights the game's lore, features and availability. The overall look and feel are immersive and engaging, drawing visitors into the fantastical world of the game.
Website highlights:
Turquoise-blue tones create an atmosphere of mystery and adventure, perfectly matching the game's fantasy theme.
Visually stunning artwork and clean layout effectively showcase the game's features, lore and immersive world.
The site feels engaging and atmospheric, drawing visitors into the narrative and encouraging them to explore the game further.
Molecular Machine Learning Conference
The website for the Molecular Machine Learning (MoML) Conference at MIT is an excellent example of a blue-themed design that reflects professionalism and innovation. The light blue color with green and yellow accents is used to convey trust, intelligence and a forward-thinking approach, aligning perfectly with the conference's focus on cutting-edge research in molecular machine learning.
The design is clean and structured, with clear sections that highlight the event's mission, agenda and speakers. The overall look and feel are modern and academic, making it an ideal platform for engaging researchers and industry professionals.
Website highlights:
Blue tones provide a clean background for the scientific illustrations, evoking a sense of trust and innovation and aligning with the academic nature of the conference.
Easy navigation, with visuals and icons that effectively communicate the event's focus areas.
Professional and forward-thinking look-and-feel, inspiring confidence in the quality and relevance of the conference.
Cognitive Connections
The Cognitive Connections' website is a great example of a blue-themed design that effectively communicates professionalism and support for educators and learners. The blue color palette, evoking trust and reliability, aligning perfectly with the organization's mission to provide innovative training and resources for executive function skills.
The design is clean and user-friendly, with clear sections that highlight their services, tools and methodologies. The overall look and feel are approachable and educational, making it an excellent platform for engaging educators, parents and learners.
Website highlights:
Calming blue tones create a sense of trust and reliability, which are essential for an educational and clinical service provider.
Clear, organized design layout ensures easy navigation, with visuals that effectively showcase their tools and methodologies.
Professional and supportive look-and-feel, encouraging visitors to explore resources and connect with the organization for personalized support.
Now What Weddings
The website for Now What Weddings is a fantastic example of a blue-themed design that perfectly complements its focus on wedding planning and guidance. The sailor-blue color palette is used to evoke calmness, trust and reliability, which are essential qualities for a service that helps couples navigate the often overwhelming process of wedding planning.
The design is clean and approachable, with clear sections that outline the services offered and provide a personal touch through conversational language. The overall look and feel are inviting and supportive, making it an excellent platform for couples seeking expert advice.
Website highlights:
Navy blue tones with white and peach highlights create a sense of trust and reassurance, aligning with the supportive nature of the services offered.
Design aesthetic gives the impression of weddings made easy, with visuals that add a personal and celebratory touch.
Approachable and professional look-and-feel, making it easy for couples to connect and feel confident in the guidance provided.
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How to create a blue website
"Designing websites in 2025 is an exciting evolution powered by AI. From tools that streamline the design process to real-time personalization that adapts to user preferences, websites will feel more tailored than ever. Interactive experiences with AR, 3D visuals, and animations will enhance engagement, while a focus on sustainability will drive faster, leaner, and more energy-efficient sites—benefiting both users and the planet." - Ella Joel, Wix web designer
Feeling inspired to build your own blue-themed site? Wix simplifies advanced website design with AI tools and 100s of fully customizable templates, making it easier than ever to bring your vision to life. With intuitive drag-and-drop tools, no-code design features and innovative AI capabilities, Wix powers beautiful website design and speeds up the entire process—no matter your industry or skill level.
Follow these simple steps to create a stunning blue website:
01. Define your brand’s personality
Start by understanding the message you want your site to convey. Darker blues like navy or midnight blue communicate professionalism, trust and authority, while lighter shades such as sky or powder blue feel calming, friendly and fresh.
02. Choose your primary blue
Select the main shade of blue that will anchor your brand. This color should appear consistently across key design elements like backgrounds, banners or headline sections.
Explore more: website color trends
03. Select complementary accent colors
Choose one or two accent colors that pair well with your blue palette. White and gray offer a clean, minimal look, while yellow or coral help create contrast and draw attention to important elements like buttons or links.
Learn more: complementary colors
04. Apply color with intention
Use your primary blue for major areas where you want visual impact, such as hero sections, navigation bars or key headings. Use your accent colors sparingly to highlight calls-to-action or guide the user’s eye.
05. Build your site with Wix
Wix speeds up designing a website with fully customizable templates for any industry. Choose a template that matches your style, then customize it with your blue palette using Wix’s intuitive drag-and-drop editor. Adjust layouts, swap images, refine typography and let AI tools help you fine-tune your design effortlessly.
Blue website examples FAQ
What does a blue website symbolize?
A blue website often symbolizes trust, loyalty, security and professionalism. It's a calming color that can make visitors feel safe, which is why it's a popular choice for financial institutions, tech companies and healthcare providers.
Is blue a good color for a website?
Yes, blue is an excellent color for a website. It is one of the most liked colors by both men and women, making it a safe and versatile choice for a broad audience. Its association with trust can also help improve user confidence in your brand.
How do I pick the right shade of blue for my website design?
To pick the right shade of blue, think about your brand's personality. A corporate or financial business might choose a darker navy blue to appear professional and serious. A health and wellness brand might opt for a lighter, calming sky blue. A tech startup could use a bright, electric blue to seem innovative and energetic.