- Adam Ravona
- Oct 30
- 10 min read
Updated: Nov 4
Ready to showcase your best work? Start building your portfolio →
Knowing how to make a portfolio website for your PR business lets you display your best campaigns, media placements and client results in one professional space.
A beautifully designed online portfolio is your chance to prove your expertise and attract the clients or opportunities you want.
This guide walks you through creating a professional portfolio for your PR agency that gets noticed, from picking the right website builder to web design that converts visitors into clients.
With Wix’s portfolio builder, you can create a professional, eye-catching portfolio that shows your best work in just a few clicks. Wix’s customizable templates and easy-to-use tools let you present your skills with confidence–leaving a lasting impression on anyone who visits your site.
TL;DR: how to make a PR portfolio
To start creating a website for your PR firm, pick a user-friendly website builder and a template that matches your brand's style. Fill it with your top PR campaigns, using visuals and metrics to prove your impact. Build trust with client testimonials, optimize your site for search engines so people can find you and make your contact information easy to locate. Keep it simple, professional and results focused.
"Portfolios are ideal for professionals, individuals or businesses who want to showcase their work in a visually engaging manner to attract clients or enhance their online presence." - Hani Safe, product lead at Wix.
Build a PR portfolio website to put your strongest campaigns front and center
Use clear descriptions and real results to show your impact
Make it easy for clients to contact you with simple, visible options
Keep your site updated with fresh projects and wins
Choose a clean design that makes your work memorable and easy to browse
Key elements of a good PR portfolio
How to make a PR portfolio in 8 steps
Follow these steps to build a PR portfolio that attracts attention and wins trust.
Stop the guess work and learn what to include in a portfolio →
01. Choose a professional portfolio builder
The best website builder for portfolio websites is one that’ll help go live fast and stress-free. Wix makes it easy to build a portfolio website with its intuitive drag-and-drop website builder. You can launch a polished site in minutes and update it fast whenever you have new materials to show potential clients.
It’s important to choose a platform that offers flexibility. You'll want to add new projects, update copy and tweak your design as your career grows. Wix provides website templates designed specifically for creative professionals, so you can focus on showcasing your content and PR wins instead of troubleshooting technical issues.
Asking yourself what is a portfolio? Start here and jump in with confidence →
02. Get a custom domain for your portfolio
Your domain name is your portfolio’s first impression—so make it count. Short and clear domain names are more memorable and should easily connect to your PR business, better setting your website up for success. A custom domain like yournamePR.com gives your website a professional edge and makes it easier for potential clients to find and remember you.
Wix is a domain registrar and lets you search and buy domain names and easily connect them to your site in just a few steps. This simple action goes a long way in building trust and helping you stand out in the crowd.
Read how to register a domain for your PR portfolio →
03. Set up reliable web hosting
Reliable web hosting is essential—it keeps your site up and running, makes sure your pages load fast and gives visitors smooth and quick access to your work. With Wix, you get free web hosting built in, so you don’t have to worry about extra costs or tricky setup. Your site loads quickly and stays available, making it easy for clients to see your best work at any time. Because Wix’s web hosting takes care of the tech side, you can keep your focus on building a standout portfolio and connecting with new clients.
What is web hosting? This blog post has you covered →
04. Pick a template that fits your brand
According to a Stanford University report, 75% of website visitors make a judgment about a company’s credibility based on its design. Your portfolio layout sets the tone for your website and helps instill that sense of credibility. Choose one that reflects your personal style and the type of PR work you do.
If you specialize in corporate communications, go for a clean and professional design. If you work in entertainment or lifestyle PR, consider bold visual branding.
Wix offers beautiful portfolio website templates, so browse options that include space for case studies, media coverage and testimonials. Make sure the layout feels intuitive. Visitors should be able to find your best work within seconds of landing on your homepage.
Customize colors, fonts and images to match your brand. Keep it simple and professional. Overly busy designs distract from your work, so prioritize readability and clean visuals.
05. Showcase your best PR campaigns
This is where your site does the heavy lifting. Create dedicated pages or sections for your top campaigns and those you are most proud of. For each one, include a brief overview, the challenges you faced, your strategy and the results you delivered.
Use numbers whenever possible. Did you secure 15 media placements? Generate 2 million impressions? Increase brand awareness by 40%? Metrics prove your impact and make your work tangible.
“A portfolio isn’t just a collection of work, it’s a story about how you think and create. It gives people a reason to trust your skills and see your potential. That’s why curating it thoughtfully makes such a difference.” - Chava Katz, PMM for Wix Pages at Wix
Include visuals like press clippings, social media screenshots or event photos. A video gallery can bring campaigns to life, especially if you've organized launches, events or interviews. Wix's photo and video gallery tools make it easy to organize and display multimedia content.
Editor’s note: Write concise descriptions. Visitors skim, so get to the point quickly. Lead with results, explain your approach and link to any live coverage or press releases if available.
Get inspired by these portfolio website examples →
06. Add client testimonials and results
Testimonials build trust fast. Ask past clients to share a few sentences about their experience working with you. Focus on outcomes, professionalism and the value you brought to their brand.
Place testimonials strategically throughout your site. Feature them on your homepage, sprinkle them between case studies or create a dedicated testimonials page. Pair them with client logos to add credibility.
If you don't have testimonials yet, start reaching out. A short email asking for feedback often leads to glowing reviews. Even a sentence or two from a satisfied client can make a difference.
07. Optimize for search engines
You've built a gorgeous portfolio. Now make sure people can find it with Wix SEO and other essential marketing strategies, optimizing your webpages for search engines. Start by naturally including your target keywords throughout your site, especially in headings, page titles and meta descriptions.
Write clear, descriptive page titles and meta descriptions. These show up in search results, so make them compelling.
Add alt text to images. What is alt text? Alt text helps search engines understand your visuals and improves accessibility. Keep file names descriptive too, like "media-placement-screenshot.jpg" instead of "IMG1234.jpg."
Create a blog and publish posts and case studies regularly. Fresh content is vital for blog SEO and signals to search engines that your site is active and relevant. Write about PR trends, share campaign insights or offer tips for brands looking to hire a publicist or need PR services.
Explore the Wix SEO Learning Hub for tips on how to get more eyes on your website→
08. Make it easy to contact you
Don't make visitors search for your contact info. Add a prominent contact us page with multiple ways to reach you: email, phone, social media links and a contact us page.
Use the Wix form builder to create a simple contact form where visitors can share their name, email and a short message. Keep it short without too many fields. The easier it is to fill out, the more likely someone will.
Make sure to have a clear call to action on every page. "Ready to grow your brand? Get in touch" or "Let's talk about your next campaign" works well. Button placement matters, so make sure CTAs stand out visually.
Link to your LinkedIn profile or other professional networks. This gives potential clients another way to learn about you and builds credibility through your online presence.
Check out Wix premium plans and Wix pricing to find the best plan for your business and budget →
5 PR portfolio examples that get it right with Wix
Below are five PR portfolio examples built on Wix. Since these publicist websites are some of the best to learn from, we’ll dive into their standout features. Take a look and get inspired to build your own one-of-a-kind portfolio that wins over clients.
01. Escommunications
Escommunications stands out with its bold, visually striking design, immediately capturing your attention and conveying confidence. The portfolio tab is a highlight, showcasing their extensive experience with both high-level brands and government offices, which reinforces their credibility and versatility. This combination of impactful visuals and a well-organized portfolio of client logos effectively communicates their ability to handle diverse communication needs for a wide range of clients.
02. The Saunders PR Group
The Saunders PR Group showcases its expertise and credibility with a clear value proposition, “Award-winning PR Firm with over 30 years of PR experience,” right on the homepage. It builds additional trust by prominently displaying a testimonial carousel, which reinforces their reputation among their clients. The “Our Work” section highlights their wins, effectively using case studies to prove their abilities.
03. Butler PR
Butler PR captures your attention with its bold, dynamic design that perfectly reflects their 30 years of PR experience in New York City, aligning with their client base. The "Success Stories" and "Client Testimonials" pages effectively showcase their results-driven approach and client satisfaction, while the frequent award mentions throughout the site reinforce their credibility and industry recognition. A regularly updated blog highlights a proactive, “get it done” attitude, making the site a compelling mix of style, substance and professionalism.
04. Bluebonnet Public Relations
Bluebonnet Public Relations shines with its "Key Wins" tab, which proudly displays the impressive media outlets where their clients have been featured, effectively showcasing their PR abilities through their success. Their website repeats their mission statement of providing exceptional PR services at affordable prices. This adds an approachable touch, emphasizing their commitment to making high-quality public relations accessible to all. This combination of transparency, results and heartfelt values makes their site both compelling and trustworthy.
05. Pedigree PR
Pedigree PR has a clean, corporate design that perfectly aligns with its B2B focus, creating a professional and trustworthy first impression. The results section is a standout, showcasing the leading news media and trade outlet placements they’ve secured for clients, effectively demonstrating their media relations expertise. This combination of polished design and proven results makes the site a strong reflection of their capabilities and commitment to delivering value for B2B industries.
Check out these Wix reviews to see what real users are saying about building a website with Wix →
How to make a PR portfolio FAQ
What should I include in my PR portfolio website?
Include case studies of your best campaigns, measurable results, client testimonials, media placements and a professional bio. Add a contact page and links to your social media profiles. Focus on quality over quantity by showcasing work that demonstrates your range and expertise. For more inspiration, check out these digital portfolio examples.
How long should my portfolio be?
There's no magic number, but aim for 5 to 10 strong case studies. Choose projects that tell different stories and highlight various skills like crisis management, product launches or media relations. You can always add more over time as you complete new campaigns. For a complete guide on how to make a business portfolio, see this step-by-step article.
Do I need a custom domain for my PR portfolio?
Yes, a custom domain looks more professional and makes your site easier to remember. If you are looking for domain and portfolio name ideas, aim for something like "yourname.com," or "yournamePR.com." Wix makes it simple to search, register and connect a domain directly through the platform.
How often should I update my PR portfolio website?
Update your site every time you complete a significant campaign or land notable media coverage. Aim to refresh your portfolio every few months to keep content current. Regular updates also help with SEO and show potential clients that you're active and in demand.
Can I use my PR portfolio to attract new clients?
Absolutely. A well-designed public relations portfolio acts as a 24/7 sales tool. Share your link when pitching new business, include it in your email signature and promote it on social media. The more visible your portfolio, the more opportunities you'll attract.
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