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In this guide, you’ll learn how to create a communications portfolio that highlights your best work, tells your story effectively, and helps you stand out in an industry driven by messaging and impact.

Your communications portfolio is your professional calling card, the proof of your ability to connect, influence and tell stories that matter. Whether you’re a PR specialist, content strategist or media consultant, a polished online portfolio can help you showcase your skills, creativity and results to potential employers or clients.

TL;DR: How to create a communications portfolio

Step	Summary
1.	Choose the right platform for your portfolio
	Pick a clean, professional template
	Showcase your best communications projects
4.	Write clear and results-driven project summaries
	Add testimonials and contact information

How to create a communications portfolio in 5 easy steps

Your communications portfolio should do more than list your skills — it should demonstrate your ability to craft narratives, manage brands and drive engagement.

Follow these five steps to understand how to create a portfolio that resonates with your audience and reflects your professional growth.

1. Choose the right portfolio builder

2. Pick a professional portfolio template

3. Showcase your best communications projects

4. Write clear and results-driven project summaries

5. Add testimonials and your client information

01. Choose the right portfolio builder

When it comes to building a communications portfolio you want to start by selecting a platform that gives you design flexibility and credibility like Wix. Its drag-and-drop builder, integrated SEO tools and customizable portfolio templates make it perfect for communications professionals who need to display both visuals and text seamlessly.

You can include everything from press releases and campaigns to social media analytics or video clips all organized in a mobile-friendly site.

Using a portfolio builder also means:

• Integrated website hosting, website security and a domain name

• Customizable portfolio templates, including wedding website templates  

• Customer support

• Free and paid portfolio building plans

Learn more about the best portfolio builders out there. 

02. Pick a professional template

Choose a communications portfolio template that reflects your brand voice — whether it’s bold and creative or minimalist and corporate. Focus on readability, intuitive navigation and a layout that balances visuals and copy.

Explore these marketing portfolio examples and marketing and advertising website templates.

Important sections and pages to have in your communications portfolio include:

• About me

• Work samples

• Contact

03. Showcase your best communications projects

You'll need to select 5–8 standout projects for your portfolio that demonstrate the range of your skills — from media campaigns and press releases to internal communications or brand storytelling.

For each project include measurable metrics (like audience reach or engagement rates) to show the success or impact of each one.

Each project should also have a short description, visuals (screenshots, videos, PDFs) and context about your role. This helps potential employers quickly see your value.

Creating a professional portfolio is all about putting your work center.

04. Write clear and results-driven project summaries

When describing each project, focus on strategy, execution, and results. Use action verbs and specific data — for example: I developed a social media strategy that increased engagement by 65% within three months.

Its really important to avoid jargon and to keep your tone professional but personable. Remember, good communication is about clarity and connection so let that shine through in your copy.

05. Add testimonials and your contact information

Round out your communications portfolio with client or colleague testimonials that validate your communication skills and professionalism. This builds instant credibility and adds authenticity.

Then, add a call-to-action like Let’s Work Together linked to your contact form or LinkedIn profile to encourage new work and business opportunities.

How to create a communications portfolio FAQ

What should always be included in a communications portfolio?

• Samples of your best work campaigns

• Writing samples (press releases, blog posts)

• Case studies

• Visuals

• Testimonials

How often should I update my portfolio?

Refresh your portfolio every 3–6 months, especially after completing a new campaign or gaining measurable results. Keeping it current helps you stay relevant to new opportunities.