- Rebecca Tomasis
- Nov 12
- 4 min read
Updated: 2 days ago
Ready to showcase your best work? Start building your portfolio →
Building a copywriting portfolio is the first and most important step to turning your writing skills into a business. In this guide, you’ll learn exactly how to create a professional copywriting portfolio that showcases your talent and brings you clients.
Even if you’re starting from scratch, this step-by-step process will help you choose your best work, design a portfolio website and write persuasive descriptions that demonstrate your value as a copywriter.
With Wix’s portfolio builder, you can create a professional, eye-catching portfolio in just a few clicks. Customizable templates and intuitive tools make it easy to showcase your work with confidence, leaving a lasting impression on every visitor.
TL;DR: How to make a copywriting portfolio
Short on time? Here’s what you’ll find in this guide:
Step | Summary |
1. Choose your best copywriting samples | Select 3–5 diverse pieces that show your range and skill. |
2. Write project descriptions | Explain each project’s goal, audience, and results. |
3. Design your online portfolio | Use a clean, professional template |
4. Add testimonials or metrics | Showcase credibility and measurable impact. |
5. Optimize for SEO and sharing | Make your site discoverable and easy to share. |
How to make a copywriting portfolio in 5 steps
Creating a copywriting portfolio doesn’t have to be overwhelming or difficult. Follow these five clear steps to go from blank page to a professional website that gets you noticed.
01. Choose your best copywriting samples
Start by selecting your strongest work, the work that you want to make the focus of your copywriting portfolio. We suggest using a mix of long-form articles, ad copy, website copy and email campaigns to demonstrate your versatility.
Remember quality trumps quantity—three polished samples are better than ten average ones.
If you don’t have client work yet, create mock projects to show your skill and creativity.
Learn more about how to create a writing portfolio of your own.
02. Write project descriptions that sell your work
Each portfolio piece should include a short paragraph describing the goal, your approach and the results.
For example, highlight how your landing page copy increased conversions or how your product descriptions improved engagement.
Keep descriptions concise and results-driven as this helps clients see your value immediately and mirrors some of the best writing portfolio examples out there.
03. Design your online copywriting portfolio
First you'll want to choose a portfolio maker. With a portfolio builder you can choose to create a website for free, or opt for a paid plan. There are many benefits to making your copywriting portfolio builder, here are some of them:
Robust website infrastructure: many of the best portfolio builders include a domain name, web hosting, enterprise-grade security and other crucial features as a given when you create a portfolio with them. This means all you have to focus on is presenting your work in the best way possible.
Drag and drop editing tools: these make it easy to customize your copywriting portfolio, upload your writing samples and other important portfolio features, like a contact form and information.
Portfolio templates: with over 2000+ website templates to choose from, Wix makes it easy to build a copywriting portfolio from scratch without design or coding experience. All Wix portfolio templates can be customized, so you're able to make it unique to your writing style and professional brand.
When it comes to designing your copywriting portfolio, its important to design with a clear layout, site navigation and important pages — homepage, work samples, testimonials and contact form.
Be inspired by this round-up of the best portfolio designs.
04. Add testimonials and case studies to your copywriting portfolio
It's important to ask past clients for short testimonials that highlight your professionalism and results to include with your work samples. If you’re new to copywriting you can include mock client feedback or performance data from personal projects.
Case studies with before-and-after results are especially effective for showing the ROI of your copy.
05. Optimize and promote your copywriting portfolio
Once your site is live, you optimize it for SEO by using Wix's in-built SEO tools. You can also decide to add social share buttons, post your work on LinkedIn and include a link in your email signature.
Its important to find ways to promote your portfolio, in order to attract potential clients to it.
01. Jed Donahue
Jed Donahue’s website is a great example of how speaking to your client’s pain points can compel them to reach out. The homepage header copy, “When you need great content, I’m here to help,” focuses on the customer’s needs. Testimonials from previous clients provide proof that Jed can deliver results. Meanwhile, the “What I can do for you” section gives a practical breakdown of the workflow and services that clients can expect.
Learn more:
02. Sam Carlson
Sam Carlson takes his writing portfolio a step further by putting his client work front and center. He highlights his creative flair and prowess as a copywriter by including engaging introductions for each case study. Every project page boasts a concise and clever summary, followed by the client's logo and key project assets. Additionally, his "Fun" page, which presents his personal projects, offers a glimpse of his hobbies and talents outside of writing.
Looking to make another type of portfolio?
How to make a copywriting portfolio FAQ
Do I need real clients to create a copywriting portfolio?
No, you can build a strong portfolio using mock projects, personal blog posts, or rewritten examples of real ads (with credit). The goal is to demonstrate your skills, not client history.
What should I include in my copywriting portfolio?
Show 3–5 samples, short project descriptions, testimonials and a brief bio. Always include a clear CTA to contact or hire you.
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