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To make a copywriting portfolio, choose three to five of your strongest pieces, explain the goal and the result behind each one, then publish them on a site clients can reach and back them up with testimonials. Your writing does the selling here, so what you leave out matters as much as what you keep.
Wix gives you the tools to make a portfolio website fast. Customizable templates, hosting and a drag and drop editor mean your work can be live the same day you choose it. Below, you’ll learn how to make a copywriting portfolio in five steps, from picking your best pieces to promoting the finished site.
With Wix’s portfolio builder, you can create a professional, eye-catching portfolio in just a few clicks. Customizable templates and intuitive tools make it easy to showcase your work with confidence, leaving a lasting impression on every visitor.
TL;DR: How to make a copywriting portfolio
A copywriting portfolio is proof of what you can write and what that writing achieved, rather than a list of skills. It works the same way whether you have paid client work behind you or only self-directed pieces. Our guide on how to make a portfolio covers the same ground for creative work beyond copywriting.
Steps | What to do |
1. Choose your best copywriting samples | Select 3–5 diverse pieces that show your range and skill. |
2. Write project descriptions | Explain each project’s goal, audience and results. |
3. Design your online portfolio | Use a clean, professional template and keep navigation simple. |
4. Add testimonials or metrics | Showcase credibility and measurable impact. |
5. Optimize for SEO and sharing | Make your site discoverable and easy to share. |
How to make a copywriting portfolio in 5 steps
Creating a copywriting portfolio doesn’t have to be overwhelming or difficult. Follow these five clear steps to go from blank page to a professional website that gets you noticed.
01. Choose your best copywriting samples
Start by selecting your strongest work, the work that you want to make the focus of your copywriting portfolio. We suggest using a mix of long-form articles, ad copy, website copy and email campaigns to demonstrate your versatility.
Remember quality trumps quantity, and three polished samples beat ten average ones.
If you don’t have client work yet, create mock projects to show your skill and creativity.
Learn more about how to create a writing portfolio of your own.
02. Write project descriptions that sell your work
Each portfolio piece should include a short paragraph describing the goal, your approach and the results.
For example, highlight how your landing page copy increased conversions or how your product descriptions improved engagement.
The description is where you show your thinking, not just the output. As Doreen Weissfelner, head of Wix Home and Wixel Slides at Wix, puts it, “A portfolio isn’t just a collection of projects, it’s your opportunity to demonstrate how you approach a problem, analyze the data and transform it into something meaningful.”
Keep descriptions concise and results-driven as this helps clients see your value immediately and mirrors some of the best writing portfolio examples out there.
03. Design your online copywriting portfolio
First, you’ll want to choose a portfolio maker. With a portfolio builder you can create a website for free or opt for a paid plan. A portfolio builder gives you a few things worth having.
Robust website infrastructure: many of the best portfolio builders include a domain name, web hosting, enterprise-grade security and other crucial features as a given when you create a portfolio with them. This means all you have to focus on is presenting your work in the best way possible.
Drag and drop editing tools: these make it easy to customize your copywriting portfolio, upload your writing samples and other important portfolio features, like a contact form and an About section.
Portfolio templates: with over 2,000 website templates to choose from, Wix makes it easy to build a copywriting portfolio from scratch without design or coding experience. All Wix portfolio templates can be customized, so you're able to make it unique to your writing style and professional brand.
AI portfolio maker: if you’d rather not start from a blank canvas, an AI portfolio generator builds the layout for you and leaves every section editable. Describe the kind of writing you do, swap in your own samples and publish once it looks right.
When it comes to designing your copywriting portfolio website, it’s important to design with a clear layout, simple site navigation and the important pages, including your homepage, work samples, testimonials, portfolio About page and contact form.
Get inspired by these portfolio websites.
04. Add testimonials and case studies to your copywriting portfolio
It's important to ask past clients for short testimonials that highlight your professionalism and results to include with your work samples. If you’re new to copywriting you can include mock client feedback or performance data from personal projects.
Case studies with before-and-after results are especially effective for showing the ROI of your copy.
The US had 76.4 million freelancers in 2025, around 36% of the workforce, so proof of results is often what separates two writers with similar work.
05. Optimize and promote your copywriting portfolio
Once your site is live, you can optimize it for search using Wix’s built-in SEO tools. You can also add social share buttons, post your work on LinkedIn and include a link in your email signature. It’s worth promoting it actively so potential clients can find it.
Copywriting portfolio examples
01. Jed Donahue
Jed Donahue’s website is a great example of how speaking to your client’s pain points can compel them to reach out. The homepage header copy, “When you need great content, I’m here to help,” focuses on the customer’s needs. Testimonials from previous clients provide proof that Jed can deliver results. Meanwhile, the “What I can do for you” section gives a practical breakdown of the workflow and services that clients can expect.
Learn more:
02. Sam Carlson
Sam Carlson takes his writing portfolio a step further by putting his client work front and center. He highlights his creative flair and prowess as a copywriter by including engaging introductions for each case study. Every project page boasts a concise and clever summary, followed by the client's logo and key project assets. Additionally, his "Fun" page, which presents his personal projects, offers a glimpse of his hobbies and talents outside of writing.
Looking to make another type of portfolio?
How to make a copywriting portfolio FAQ
Do I need real clients to create a copywriting portfolio?
No, you can build a strong portfolio using mock projects, personal blog posts or rewritten examples of real ads (with credit). The goal is to demonstrate your skills, not client history.
What should I include in my copywriting portfolio?
Show 3–5 samples, short project descriptions, testimonials and a brief bio. Always include a clear CTA to contact or hire you.
