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Bring your inspiration to life with a Wix website → First impressions matter, especially when you create your own website. Your About Us page is where potential customers learn who you are, what you do, and why you do it. In fact, 52% of website visitors say the first page they look for is the About Us page. The best About Us page examples show how a simple page can turn visitors into loyal customers. The best About Us page examples are informative, stylish and help you stand out from the crowd (especially for corporate websites). Share your business's story—how it started, its mission and your unique approach. Make sure it reflects your brand's style, tone and web design. Crafting your brand story on one page might feel challenging, but it’s worth the effort. We’ve rounded up the 15 best About Us page examples from Wix users to inspire you when you’re figuring out how to make your website. Use these ideas to build an About Us page that connects with your audience—and start creating with a one page website builder today. Need inspiration for your website? With Wix, building a standout site is easier than ever. Choose from hundreds of customizable templates and use Wix’s easy drag-and-drop website builder tools to make your vision come to life. Turn your ideas into reality and see just how simple it is to create a unique, professional website. TL;DR: About Us page examples We’ve rounded up the best About Us page examples that go beyond just telling a story — they make you feel like you know the brand. A great About page builds trust, shows personality and gives visitors a reason to stick around (or better yet, get in touch). These examples highlight how design, tone and storytelling come together to make that first impression really count. Your About page is your chance to connect on a human level. From heartfelt brand stories to playful bios and mission statements that actually resonate, each example brings something different to the table and offers ideas you can use to build or refresh your own. Here’s what we looked for when choosing the examples: Clear and authentic storytelling that builds connection Design that reflects the brand’s personality Copy that feels human, not like a corporate press release Visual elements like team photos, behind-the-scenes shots or custom illustrations Calls to action that encourage people to explore or reach out What each example brings to the table: Strong brand voice that makes the business feel approachable and real Layouts that balance text with visuals for easy reading Personal touches like team bios, timelines or founding stories Strategic CTAs to guide visitors to contact, explore or take the next step What makes a great About page Feature Why it matters Clear brand story Helps visitors understand your mission and what drives you Authentic voice Makes your brand feel real and relatable Thoughtful visuals Adds personality through team photos or behind-the-scenes shots Simple layout Makes the page easy to read and keeps visitors engaged Team bios Helps put faces to the brand and builds trust Mission or values Shows what your brand stands for beyond just products or services Timeline or backstory Gives context and shows how far you’ve come Call to action Encourages visitors to connect or keep exploring your site Mobile-friendly design Makes sure the page looks great and functions on all devices "Each combination of design elements has the potential to evoke specific emotions, convey subtle messages and leave a lasting impression on viewers. From the choice of font to the selection of colors and the incorporation of graphic elements, every detail plays a crucial role in shaping the overall identity of a brand." - Yaya Aaronsohn, head of Brand Maker at Wix 15 best About Us page examples Want to see what makes these About page examples stand out? Explore the full list for ideas you can borrow — or make your own — as you craft a story that helps your audience connect, trust and remember your brand. Heroines: Nonprofit organization Bodyrock Bootcamp: Personal training Helena Kruger: Fashion illustrator The Diigitals: Modeling agency Nurturing Nature Cards: Handcrafted greeting cards Bon Puf: Cotton candy vendor Michaella Twersky: Product designer Bracadale Books: Book binders Toks Visoks: Bag designer Rose van der Ende: Graphic design and branding Digigem: Marketing agency Extraweg: Artist Ryan Saghian: Interior Design Studio Devasya Sharma: UX researcher portfolio Anissa Hexton: Marketing resume 01. Heroines: Nonprofit organization Heroines is a platform which benefits diverse groups of women by hosting supportive events. The About Us page successfully captures the spirit of the organization, beginning with a heartwarming text about its mission and photographs of empowered women who represent their community. The website color scheme is gentle, combining purples and pinks that channel positive female vibes. Parallax scrolling helps to engage visitors even more, allowing the areas of color and photographs to shift throughout the page as they browse. By confidently placing calls-to-action on the About Us page—a sweet “Donate” button on the right-hand side, and a slider at the bottom of the page—visitors are invited to become members of the organization. Like what you see? Create your own About Us page using the same template: Template name: Social welfare organization (serene) website template 02. Bodyrock Bootcamp: Personal training Bodyrock Bootcamp fits plenty of useful details onto one page, from informative video clips to a “Meet Our Trainers” section. Their About Us page has an upbeat language and eye-popping visual quality that sets the tone for the gym’s personal training philosophy, method and mission. Since committing to a personal training program is a big step for many people, it’s a savvy business move on Bodyrock Bootcamp’s part to post various special offers throughout their About Us page. Deals like lower prices for new members and a free trial one-on-one session might be the perfect way to get workout sceptics into the gym for the first time (after all, getting off the couch is half of the work!). Rocking more than just awesome bodies, the team at Bodyrock Bootcamp has an About Us page that is as effective as we expect their personal training program to be. Like what you see? Create your own About Us page using the same template: Template name: Fitness studio website template 03. Helena Kruger: Fashion illustrator Helena Kruger is a fashion illustrator and designer from Stockholm whose About page, in line with her personal branding, is smart and refined. The page’s clean black and white aesthetic allows us to focus on the text, which communicates who Helena is and what inspires her artistically. An image of Helena painting in her studio gives visitors a glimpse into her professional process. Although this About page is made in a pretty minimalistic style, there is a lot of important information posted here: a link to Helena’s blog, a list of clients, a link to her online store and a relevant Contact Us page. You can create your own blog with our blog maker. Like what you see? Create your own About Us page using the same template: Template name: Home goods store website template View more minimalist websites for inspiration. 04. The Diigitals: Modeling agency Contemporary, chic and fashionable to a tee—The Diigitals modeling agency’s About Us page really stands out (and not because it's over six feet tall). It includes every element you’d expect a modeling agency to have on its About page, but since it's the first all-digital modeling agency in the world, The Diigitals’ has some voguish technological twists. Using a font with a futuristic feel to tell the agency’s story coincides well with their unique digital concept. It’s also a nice juxtaposition to the clean sans serif typography used for headings. The best feature on this page? Visitors can scroll through an attractive timeline that tells the story of The Diigitals’ development. This makes for an engaging experience that breaks up the text in a distinctive way. Like what you see? Create your own About Us page using the same template: Template name: Landscape photographer website template Editor’s note: Don’t worry about the template’s original niche. Wix templates are fully customizable, so choose a design that feels right and adapt it to your brand. 05. Nurturing Nature Cards: Handcrafted greeting cards Nurturing Nature Cards instils the act of recycling by selling locally made plantable greeting cards. This About page is as endearing as the concept itself. The brand’s creator Leah adds a short story about how she came up with the concepts, including a thoughtful fact about the amount of waste produced by unused greeting cards in Australia (where Nurturing Nature Cards is based). Made with Wix’s Videobox feature, an accompanying video of a card blooming in a pot of soil captures the essence of the brand, while demonstrating their actual product. Pro tip: not all About Us pages have to be separated from the homepage. Instead of using a dedicated About page, Nurturing Nature Cards places all the necessary information directly on the homepage of their artist website, using an anchor menu to ensure convenient navigation. Like what you see? Create your own About Us page using the same template: Template name: Plant store website template 06. Bon Puf: Cotton candy vendor Bon Puf is an artisanal cotton candy company whose About Us page greets us in the sweetest way, thanks to the friendly welcome from their owner at the top of the page (“Hi! I’m Cloë!”). Using pastel colors and soft shapes, Chloe reminds us of the delightful taste of cotton candy. She uses the majority of her About page to write about the unfolding of Bon Puf and her experience as an entrepreneur. Photographs and links to recent projects along the side of the page create a dynamic experience for the viewer, while embedded YouTube videos give us the opportunity to encounter more of Bon Puf’s charm. Like what you see? Create your own About Us page using the same template: Template name: Ice cream shop website template 07. Michaella Twersky: Product designer While the black and white color scheme adds a dash of simplicity, there’s nothing typical about Michaella Twersky’s About page. Featuring her illustrations throughout the page and using a staggered layout, Michaella’s About page gives us an instant glimpse into the New York based designer’s creative talents. A balance of communicative imagery and short texts make this page fun to browse through and equally informative. There’s also a multilingual option, which helps visitors from other countries to get to know her (a wise move when working in a culturally diverse city like New York). All in all, the page captures both sides of Michaella: the professional designer and the original creative. The consistent footer across her UX portfolio also highlights thoughtful website footer design. Like what you see? Create your own About Us page using the same template: Template name: Start from scratch website template 08. Bracadale Books: Book binders The About Us section for Bracadale Books is undemanding, communicating to its audiences in a straightforward manner. A classic color scheme is a strong choice here, as it accentuates the traditional nature of the bookbinding business. Photographs of the owner working on the conservation of a book are a really nice addition. Here we can see once again how useful a footer can be on an About page. Bracadale Books manages to fit a lot of information into theirs, including a newsletter sign up, links to the rest of their website’s menu, contact information and the location of their store. Like what you see? Create your own About Us page using the same template: Template name: Financial consulting company website template 09. Toks Visoks: Bag designer The star of Toks Visoks’ About page is the passionate story of founder and designer Akvilina. Her “True Story” relates her zest for design with the creation of an accessory line of her own. Some of the best About Us pages feature business owners who are in love with what they do, and Akvilina’s smiling portrait is just that. Toks Visoks’ About Us page also makes use of the live chat box feature, so visitors who want more information can easily reach out and receive an immediate response. This type of instant messaging can help the brand build a more personal relationship with their customers. Like what you see? Create your own About Us page using the same template: Template name: Poster store website template 10. Rose van der Ende: Graphic design and branding One of the best website designs can be seen in this elegant site where Rose van der Ende lays out her design and branding services in a way that’s consistent with her style. The flawless organization of her About page reassures visitors that they can trust her professional services. Opting for a variety of text box sizes and colors, Rose is able to distinguish two important pieces of information in her About section: professional services offered and her bio. Another nice feature is the way she’s embedded her Instagram page to add some nice visuals that go along with the text. Like what you see? Create your own About Us page using the same template: Template name: Illustrator website template Learn more: What is web design? 11. Digigem: Marketing agency Digigem is a full-service marketing agency helping small businesses and startups grow through creative strategies and data-driven campaigns. The website uses a vibrant professional color palette that reflects the agency’s energetic and innovative approach. Crafting a trustworthy feel is one of the most important About Us page tips and Digigem nails it. The About section features a “Meet the team” display with a photo of the owner and a bio highlighting the expertise and specialties. A clear “Schedule a consult” button encourages visitors to take the next step and connect with the agency. Like what you see? Create your own About Us page using the same template: Template name: Marketing consultant (strategic) website template 12. Extraweg: Artist Extraweg is the artistic identity of Oliver Latta, a Berlin-based artist celebrated for his emotionally driven 3D animation and visually striking work. Oliver’s projects combine creativity, technology and storytelling to create experiences that are as impactful as they are visually stunning. The About Us page uses a bright warm pink tone paired with an animated background, creating a playful yet sophisticated atmosphere that perfectly reflects Oliver’s distinctive style. This dynamic combination of color and motion draws visitors in and sets the tone for exploring Extraweg’s innovative and expressive body of work. Like what you see? Create your own About Us page using the same template: Template name: 3D designer website template 13. Ryan Saghian: Interior Design Studio Ryan Saghian’s About Us page showcases the studio’s expertise and creative vision, giving visitors a clear sense of the quality and sophistication behind each project. It highlights the firm’s accomplishments including awards and industry recognition while presenting Ryan as both the creative force and the approachable face of the studio. Explore these architecture portfolio examples and interior design portfolio examples. The page also features Ryan’s photo, adding a personal touch that connects the audience to the designer behind the work. By combining professional credibility with an intimate glimpse into Ryan’s passion and philosophy, the About Us page effectively conveys what makes the studio unique and why clients trust it to transform their spaces into something extraordinary. Like what you see? Create your own About Us page using the same template: Template name: Designer portfolio responsive template 14. Devasya Sharma: UX researcher portfolio Devasya Sharma’s About Us page is designed to be fun, engaging and visually dynamic, reflecting the personality of a UX researcher. The page combines professional insights with a playful touch using emojis throughout to create a friendly and approachable tone. Visitors can explore featured projects showcased directly on the page, giving a glimpse into the research process and outcomes. Photos featuring Devasya working with teams and interacting with people add a human element, emphasizing collaboration and real-world experience. The page also makes it easy to connect, prominently displaying an email address and social media links. Overall, the About Us page balances creativity, professionalism and personal flair, giving a comprehensive and inviting view of Devasya’s work and personality. Like what you see? Create your own About Us page using the same template: Template name: Creative CV website template 15. Anissa Hexton: Marketing resume Anissa Hexton’s marketing resume website is clear, professional and easy to navigate. The homepage design is sleek and well organized, immediately showcasing Anissa’s profile and highlighting her expertise in marketing. Its layout communicates credibility while allowing visitors to quickly understand her skills and professional focus. The About Us page takes a more personal and playful approach. It offers a glimpse into Anissa’s life beyond work, featuring fun elements that reflect her personality including her roles as a dog mama, aerial artist and traveler. With its balance of professionalism and personal flair, this website is a great example among the best portfolio websites giving visitors a full picture of Anissa both on and off the clock. Like what you see? Create your own About Us page using the same template: Template name: Business CV website template The websites featured here were built with Wix and show what’s possible with real, DIY designs. They represent functional, effective and thoughtfully crafted options that help people run their businesses. Key components of a successful About Us page A great About Us page doesn't just tell people who you are, it connects with them. It builds trust, inspires interest and leaves a lasting impression. Here are the key components that make it shine both in terms of its design and content on the page. Tell your story Go beyond the facts: Share your origin story, your defining moments and the values that drive you. Make it personal and relatable. Highlight your passion: What excites you about what you do? Let your enthusiasm shine through and show how it translates into your work. Many professionals use a bio website to tell their story visually and authentically, making their passion tangible to visitors. Connect with your audience: Find common ground with your readers. Explain how your mission or products fit into their lives and address their needs. Show your mission and values: Clearly communicate your company’s purpose and what drives your work, using simple visuals, icons or short bulleted lists to make your core values easy to grasp. Introduce your team Bring personalities to life: Go beyond names and titles. Share snippets about their passions, expertise and what makes them unique. Showcase diversity: If your team reflects the richness of your audience, celebrate it. It fosters a sense of connection and inclusivity. Humanize your brand: Let your team be the face of your company, creating a more approachable and relatable image. Highlight your impact Demonstrate results: Use testimonials, case studies or real-life examples to show the positive difference your work makes. Build credibility: Include recognition such as awards, media mentions, certifications or customer endorsements to reinforce trust. Focus on the human element: Show how your work has affected people's lives, not just statistics. Inspire action: Conclude with a call to action that encourages visitors to engage with your mission or purchase your products. Design for engagement Keep it visually appealing: Use high-quality images, videos and a clean layout that makes the page easy to read and navigate. Break up the text: Use bullet points, quotes and visuals to keep the reading experience engaging. Make it mobile-friendly: Ensure your page adapts seamlessly to different screen sizes for optimal browsing on any device. Explore other website examples: Best author websites Best agency websites Best bakery websites Best coaching websites Best conference websites Best nonprofit websites Best wellness websites Best cleaning websites About Us Page FAQ What is an About Us page? An About Us page is a section on a website that tells visitors who you are, what your brand stands for and why your business exists. It often includes your mission, values, story and team information. A strong About Us page helps build trust, humanize your brand and connect with your audience. Why do I need an About Us page? An About Us page is crucial for establishing trust and connection with your audience. It provides visitors insight into your brand's story, mission and values, helping to humanize your business. This page can highlight your team, expertise and achievements, fostering a personal connection with potential customers. Transparency and authenticity on your about us page contribute to a positive brand image, making visitors more likely to engage, trust and choose your products or services. It's an opportunity to differentiate your brand and leave a lasting impression, emphasizing the people and principles behind your business. How do I write an About Us page? You can write an About Us page by following these simple steps: Start with a clear headline that introduces your brand. Share your story and explain why your business exists. Talk about your mission and core values. Introduce your team or founder to add a human touch. Share achievements, testimonials or milestones for credibility. End with a call to action, such as contacting you or exploring services. What are common mistakes on an about us page? Avoid these common about us page mistakes to make sure your page connects with your audience: Writing too much or too little, which can overwhelm or underinform readers. Using generic language instead of showing off your brand's unique vibe. Only focusing on selling instead of sharing your story or mission. Not showing the human side of your business, like team photos or personal touches. Forgetting to include clear calls to action, like a link to contact you or learn more. Not updating your page regularly, leaving old or irrelevant info. Fixing these things can help you create a great about us page that builds trust and gets your visitors involved.

Ready to showcase your best work? Start building your portfolio → As an SEO editor who reviews hundreds of portfolios every year, I can tell you this upfront: portfolio SEO is what determines whether your work actually gets discovered. If you want clients, recruiters, collaborators or producers to find you, you need more than a great portfolio website, you need a site that’s structured, written and optimized to rank. Wix offers portfolio website templates that are structured for search, so your work is easy for Google to crawl and easy for clients to find. I’m breaking down everything I personally recommend when optimizing a portfolio for search, including the exact steps I use when editing and evaluating creative websites at scale. Ready to build smarter, search-friendly portfolio websites? Start with our guide on how to make a portfolio that’s both beautifully designed and optimized to rank. With Wix’s portfolio builder, you can create a professional, eye-catching portfolio in just a few clicks. Customizable website templates and intuitive tools make it easy to showcase your work with confidence, leaving a lasting impression on every visitor. TL;DR: portfolio SEO Here’s your quick overview of the core SEO features and actions that make the biggest impact. Portfolio SEO action What it does Optimize project pages Helps each piece of work rank for niche, targeted keywords Write descriptive alt text Makes your visuals discoverable in Google Images Use clear metadata (titles + descriptions) Improves click-through and keyword relevance Add keyword-rich copy across your site Gives search engines text to understand your expertise Improve your site structure Ensures Google can find, crawl and index all your pages Build topical authority Positions you as an expert in your field Implement technical SEO basics Boosts performance, Core Web Vitals and indexability Now let’s go deeper into what it takes to get your professional portfolio ranking. Portfolio SEO: what it is and why it matters When I talk about portfolio website SEO, I’m referring to the strategy of optimizing your portfolio so Google can understand your expertise, index your content properly and match it with people searching for your skills. Strong portfolio SEO does three things Gets your work in front of the right people. You rank for the specific services you offer. Builds your authority. Search engines recognize you as a subject-matter expert. Creates passive discovery. Your portfolio works for you even when you’re not promoting it. If your portfolio isn’t optimized, it’s basically invisible to the people searching for exactly what you do. Here’s why this matters: a recent study found that 96.98% of desktop clicks, and 97.56% of mobile clicks, go to results on page one (the top 10 results), meaning ranking outside of that range drastically reduces your visibility. Explore the best portfolio website builders and choose a platform with the built-in SEO features you need to get your work seen. Wix offers built-in SEO tools so search engines can crawl, understand and rank your portfolio without extra plugins. Portfolio SEO in 10 steps Below is the exact optimization workflow I use when helping creators and professionals improve their portfolio SEO. Follow these steps in order and you’ll cover every signal that matters. Define your portfolio SEO keywords Optimize your homepage Optimize each project page with SEO-focused structure Optimize all your images Improve technical performance Strengthen your portfolio's topical authority Improve internal linking Add schema markup Optimize for local SEO Improve portfolio metadata 01. Define your portfolio SEO keywords Your portfolio can only rank for what you intentionally target. That’s why keyword mapping is always my first step. This is where you set the foundation for everything that follows: your homepage copy, metadata, project pages and even your image SEO. I normally build a simple keyword map that includes: One primary keyword (“fashion photographer,” “freelance UX designer,” “AI illustrator”). Five to ten secondary service keywords that reflect what you want to be hired for. Project-level keywords for each case study (for example, “brand identity for wine label,” “NYC product photography”). Your keywords should match the real phrases clients search, not internal creative jargon. People rarely Google “visual storyteller with multidisciplinary frameworks," they search for “brand designer,” “copywriter” or “wedding photographer.” Expert tip: I always run a quick check in Ahrefs, Semrush or Google Search Console to validate the phrasing people actually use. Even a five-minute keyword scan can help you uncover search variations, questions and long-tail terms you might not have considered. 02. Optimize your homepage Your homepage is your most important SEO signal after your project pages. It needs to clearly communicate your identity, niche and services, both for users and for Google. If your homepage lacks text or clarity, your entire portfolio becomes harder to rank. A high-performing SEO homepage includes: A clear H1 using your primary keyword (“photographer portfolio,” “UI designer portfolio”). A one-paragraph intro describing your niche, audience and specialty. A featured projects section linking to your strongest case studies. A services or capabilities overview written in keyword-rich language. A concise, SEO-friendly bio explaining who you are, your expertise and your approach. Don’t try to be overly clever or mysterious with your headings. SEO rewards clarity. If a visitor can’t instantly understand what you do, Google won’t either. Expert tip: Treat the first 100 words of your homepage like your elevator pitch. It’s one of the highest-value SEO areas on your entire site. “Keep your portfolio simple and intentional. Show only your best work and give each piece context so people understand your process. A curated portfolio always feels more confident than a crowded one.” - Chava Katz, PMM @ Wix Pages at Wix 03. Optimize each project page with SEO-focused structure Your case studies are prime SEO assets. Each one has the potential to rank for long-tail queries that match what people hire you for, and many creators underutilize them. A strong case study structure includes: H1: A clear, keyword-rich title (“Brand identity project for artisan coffee shop,” “eCommerce product photography for skincare brand”). Overview: One short paragraph covering the service, scope, client type and location if relevant. Challenge/approach: A concise summary of your strategy or creative process (this is a great place to naturally add service keywords). Outcome: Share results or impact, even qualitative outcomes matter. Images: Include descriptive alt text and contextual captions if helpful. Think of each project page as an SEO landing page, not just a gallery. Text helps Google understand your work, but it also helps clients understand your value. Wix user tip: Use Wix’s “Project Pages” layout blocks to create consistent formatting, Google loves consistency. Wix offers project page templates with a consistent, structured layout, so each case study gives Google the text and hierarchy it needs to rank. 04. Optimize all your images Portfolio sites are image-heavy by nature, which means image SEO is a non-negotiable ranking factor. Google Images drives significant traffic for photographers, designers, illustrators and artists. I optimize every visual with: Descriptive file names: “eCommerce-product-photography-vitamin-c-serum.jpg” instead of “IMG_0043.jpg.” Meaningful alt text: Describe the subject, context and purpose (e.g., “Flat-lay product photography of organic skincare bottle with natural props”). Captions (optional): Add context, especially when showcasing commercial work. Lightweight file sizes: Compressed images improve Core Web Vitals and indexing. Expert tip: Alt text is not a place for keyword stuffing, but it is a place for clarity. Write as if explaining the image to someone who can’t see it. 05. Improve technical performance for portfolio SEO Your visuals are your strength, but they can also slow you down. Portfolio sites often struggle with performance because of full-bleed images, large video embeds and unnecessary animations. Here’s how I make sure technical SEO supports your design: Compress images before uploading. Use WebP formats where supported. Avoid excessive motion that triggers layout shifts. Limit third-party scripts that slow down load times. For Wix users: Most optimization happens automatically behind the scenes, but uploading pre-compressed images always produces the best results. Learn more: Is Wix good for SEO? Wix SEO tips Wix SEO evolution Wix SEO Learning Hub 06. Strengthen your portfolio's topical authority Topical authority is what separates ranking portfolios from invisible ones. Google rewards creators who demonstrate depth, expertise and real experience. To build topical authority, I recommend: Publishing detailed case studies (your biggest authority boosters). Adding process explainers or behind-the-scenes breakdowns. Writing thought-leadership pieces related to your niche. Maintaining a small blog with educational or industry insights. Answering common client questions (FAQs) in long-form content. Think of it as proving you’re not just talented, you’re knowledgeable. Expert tip: Even three to five well-written articles can move your authority score, and launching a blog with a blog maker is one of the fastest ways to begin. 07. Improve internal linking for portfolio SEO Internal linking helps Google understand which pages matter most, and it improves navigation for users as well. A portfolio without internal links is a portfolio without structure. Add links between: Homepage → key projects Project pages → relevant services Services → case studies About page → work and services This creates a network of relevance across your site, helping Google map your expertise. Pro tip: Use anchor text that reflects the keyword of the page you’re linking to (“brand identity design case study,” “wedding photography portfolio”). 08. Add schema markup Schema markup helps search engines interpret your content more accurately. It’s not always visible to users, but it sends strong signals about who you are and what you offer. The best schema types for portfolios are: Person Organization CreativeWork ImageObject Breadcrumb Wix automatically generates most essential schema, but you can always extend it. Expert tip: Validate your schema using Google’s Rich Results Test to catch formatting or missing-field errors. 09. Optimize for local SEO If your work is location-based, local SEO can drive extremely targeted traffic from people ready to hire. Add: A location-aligned H1 or subheading on your homepage or service page. City or region in your metadata. A Google Business Profile if you work with local clients. A contact page with your full NAP details. Local SEO can move portfolios up the rankings faster than national SEO because competition is typically lower. Wix user tip: Use Wix’s built-in location tools to add structured NAP data without code. 10. Improve portfolio metadata Metadata is still one of the strongest SEO signals. It’s the first thing users see in search results, and the first thing Google reads to understand your content. Strong metadata includes: Clear, keyword-driven titles: “Model portfolio | NYC editorial & commercial work.” “Brand designer portfolio | visual identity & packaging design.” Human-friendly descriptions that set expectations (“Explore my work in…,” “Case studies include…”). Avoid robotic or keyword-stuffed text, you want clarity and click-through appeal. Expert tip: Write metadata like ad copy. You’re selling the click. Create your portfolio based on your industry: Video portfolio website Photography portfolio website Music portfolio website Model portfolio website Interior design portfolio website Illustration portfolio website Art portfolio website Architecture portfolio website Graphic design portfolio website Portfolio SEO: best practices for every type of creative portfolio Below are the recommendations I give depending on the creator’s field. 01. Portfolio SEO for designers Design portfolios benefit from elements that clearly explain your craft, not just showcase it. I recommend including: Detailed case studies that walk through the problem, your approach and the outcome, Google can’t understand visuals without narrative context. Keyword-rich project titles such as “UI design for fintech app” or “Brand identity for boutique winery,” which help search engines categorize your work. Process explanations that describe how you think and build. Google needs context, not only visuals, so the more you articulate the story behind your design work, the better it will rank. Explore more portfolio resources for designers: Graphic design portfolio websites UX design portfolio Industrial design portfolio Game design portfolio Interior design portfolio Interior design portfolio website 02. Portfolio SEO for photographers For photography websites, image search is one of the biggest traffic drivers. I always optimize: Alt text that describes what’s in the photo in plain language, without stuffing. Captions that add contextL location, mood, style or client type. EXIF data preservation when it’s relevant (e.g., location or camera details for travel or landscape photography). Location modifiers to help with local discovery. Adding natural phrases like “NYC wedding photographer portfolio” on your page can make a real difference. If you’re building or refreshing your site, check out our guide on how to make a photography portfolio that’s optimized for both search and visual impact. 03. Portfolio SEO for writers A writer’s portfolio should behave like a publication. To help Google understand and surface your work, include: Keyword-focused headlines that reflect your niche or writing style. Clear categories for essays, copywriting, journalism, scripts, etc. Author website schema to reinforce your identity as the creator. Links to your published work to build authority signals. Google loves written content, use that advantage fully. Learn more: Best website builders for writers How to make an author website 04. Portfolio SEO for artists and illustrators Your medium and style are SEO gold. Make them obvious through: Specific keyword phrases like “digital watercolor illustration portfolio” or “3D character art portfolio,” which pinpoint your niche. Clear labeling of your style and technique across project pages. Never assume someone knows what type of artist you are. Spell it out in your copy so both users and search engines understand instantly. Explore more guides for artist portfolios How to make an art portfolio Digital art portfolio Online art portfolio Tattoo portfolio 05. Portfolio SEO for developers A strong developer portfolio should prove what you can build. Prioritize: Clear use cases showing what the project solves or demonstrates. Tech-stack keywords (React, Node.js, Python, etc.) placed naturally in your project descriptions. GitHub integration so Google can connect your portfolio with your code. Schema for code samples or projects to help machines understand complex technical content. Developers often skip metadata, don’t. It’s one of the biggest missed SEO opportunities in this field. For inspiration, explore our curated list of web developer portfolio examples to see how others showcase their skills and structure their sites for visibility. Common portfolio SEO mistakes creators should avoid These are the issues I see most often, small oversights that can quietly hold your portfolio back: Using vague headings like “My Work.” Clear, keyword-rich section titles give Google something meaningful to index. Relying on a single page instead of dedicated project pages. One URL can’t carry all your SEO weight. Skipping text descriptions. Google can’t “see” visuals without written context. Missing metadata. Titles, descriptions and alt text matter more than most creators think. Uploading oversized images. Heavy files slow down load times and hurt rankings. No internal linking. Connect your pages so Google (and users) can navigate your work. No keyword strategy. If you don’t state your niche, Google can’t classify you. Over-designing at the expense of crawlability. Beautiful layouts still need structure. Your portfolio can be both gorgeous and SEO-friendly. It’s never an either/or. Explore how a modern website builder or AI website builder can help you build a portfolio that’s both beautiful and search-optimized. Portfolio SEO: tools I use and recommend These tools give you a full picture of how your site performs, how Google sees it and where you can improve: Google Search Console for indexing, queries and technical issues. Google Analytics to understand user behavior, SEO trends and traffic patterns. Ahrefs or Semrush for keyword research and backlink insights. Website launch checklist for quick, high-impact fixes. PageSpeed Insights to catch performance issues that may slow rankings. Screaming Frog for a full crawl of your site’s structure and metadata. Schema.org validator to confirm your structured data is clean and accurate. You don’t need every tool on this list, but the more visibility you have, the better your SEO decisions will be. Final thoughts If you want your portfolio to bring in more clients, leads and opportunities, SEO isn’t optional, it’s foundational. Your portfolio becomes infinitely more discoverable when you support your visuals with structure, context, speed and keyword clarity. Do the steps above once, maintain them quarterly and your portfolio will not only look good, it will rank, especially if you built it with best practices for how to make a website in mind. Portfolio SEO FAQ What is portfolio SEO? Portfolio SEO is the process of optimizing your creative or professional portfolio so search engines can understand your services, index your work and rank your pages for relevant keywords. Strong portfolio SEO ensures your projects, services and expertise get discovered by the right clients. How long does portfolio SEO take to show results? Most creators start seeing early portfolio SEO improvements within 4–8 weeks, depending on your niche, content quality and how often Google crawls your site. Bigger jumps in rankings typically appear after consistently optimizing project pages, metadata and internal links. What keywords should I use for portfolio SEO? Choose one primary keyword that reflects your main expertise (e.g., “brand designer portfolio” or “wedding photographer portfolio”), then add secondary service keywords plus specific project-level keywords. Tools like Ahrefs or Google Search Console make this easier by showing real search patterns. Why aren't my portfolio images raking on Google? If your images aren’t appearing in search, you likely need better portfolio SEO signals: descriptive alt text, optimized file names, compressed images and surrounding copy that clarifies context. Image-heavy sites require intentional optimization to perform well. Do I need a blog to improve my portfolio SEO? You don’t need a blog, but adding even a few thought-leadership posts or process explainers can dramatically boost topical authority, one of the strongest ranking factors for portfolio SEO. It helps Google understand not just what you create, but how and why you’re an expert. How do I measure whether my portfolio SEO is working? The easiest way to track portfolio SEO performance is by monitoring metrics in Google Search Console: impressions, clicks, average position and which keywords your pages are starting to rank for. I also check traffic to individual project pages, improvements in image search visibility and whether new keywords are appearing in the “queries” report. If your content is indexed, your rankings are rising and your project pages are getting more organic views, your portfolio SEO is working.

Build your website in minutes, try Wix for free today → Choosing the best website builders for writers and authors is key to showcasing your work, growing an audience and building your name. The right website builder makes it easy to create a professional site where your writing takes center stage, whether that's an online portfolio, blog or author page. Learning how to build a website from scratch gives you more control over how your work is presented, and it doesn't have to be complicated. Wix offers content-first templates with built-in blogging tools, so you can focus on your writing while your site keeps it front and center. Below you'll find the top builders for writers compared, with the strengths of each, so you can pick the one that fits your goals and style. When it comes to choosing a website builder, you want a platform that’s flexible, powerful and easy to use. Wix is trusted by millions to effortlessly create stunning websites. Try it for yourself and discover what makes Wix unique and why it could be the perfect fit for your next project. TL;DR: best website builders for writers The best builder for you comes down to what you're promoting, whether that's a published book, a newsletter or a freelance writing business. The table below breaks down the criteria that matter most, so you can match a platform to your goals and tech comfort level. Criteria we considered Why it matters Blogging and publishing tools Supports content creation and sharing with your audience Portfolio and book showcase features Makes it easy to display writing samples or published work Ease of use Helps writers of all tech levels build confidently AI creation experience Lets you generate a professional site from a prompt and refine it by hand, no design skills needed Customization options Allows for creative control and a unique online identity SEO and marketing tools Drives visibility and helps grow readership or client base 7 best website builders for authors and writers Wix Site123 Duda Ucraft Weebly Pixpa Dorik 01. Wix Wix is a highly versatile website builder for writers that offers a user-friendly interface with drag-and-drop features, making it ideal for authors and writers who want to create professional-looking websites without needing technical skills. The platform provides a variety of customizable templates specifically designed for portfolios and personal sites, which can be great for showcasing books, blogs and writer bios. For writers who want to get online even faster, Wix Harmony, Wix's AI website builder, lets you go from a single prompt to a fully designed author or portfolio site. Describe your writing style, genre and goals in a simple chat, and Wix Harmony builds a complete website around your vision. You can then keep shaping every detail by chatting with Aria, Wix Harmony's built-in AI agent, who brings both web design expertise and content guidance to the conversation, or switch to full drag-and-drop editing whenever you want hands-on control. It's a hybrid creation experience: move fluidly between AI-driven generation and precise manual editing, so your website always reflects your unique literary voice. Wix includes advanced SEO tools that help ensure your content reaches your target audience effectively. Writers can benefit from features like social media integration, a blogging platform and email marketing functionalities to engage with their readers and promote their work. Additionally, Wix supports multimedia content, including videos and images, allowing authors to create dynamic content that complements their writing. Site security and website performance are strong points for Wix, with regular updates to keep the platform modern. For writers looking to sell books or merchandise, Wix also offers eCommerce solutions that are easy to manage. Wix supports a wide range of commerce models from a single platform, authors can sell digital products like ebooks and downloadable content, physical merchandise, print-on-demand items and subscription-based content, all without needing separate tools for each revenue stream. Customer support is available 24/7, providing help whenever needed, which is beneficial for authors who prefer focusing on their writing rather than website maintenance. Why we picked it: Wix Harmony AI website builder with Aria, built-in AI agent Hybrid AI and drag-and-drop creation, go from prompt to published site User-friendly with drag-and-drop editor Wide range of customizable templates Comprehensive SEO and multimedia tools eCommerce support for ebooks, merchandise, print-on-demand and subscriptions 24/7 customer support Ideal for: Authors wanting customizable, feature-rich websites. Pricing: Launch a free website with a Wix subdomain. Paid plans start at $17/month, billed annually. Learn more about why you should use a website builder. 02. Site123 Site123 is known for its simplicity and ease of use, making it a good choice for writers who prefer a straightforward approach to website building. This platform offers basic yet functional designs with enough customization options to tailor your site to match a personal brand or book theme without overwhelming users with choices. For authors, Site123's tools include blog integration that supports various content types, from text and photos to videos, all of which can enhance storytelling and reader engagement. SEO tools are available to help increase the visibility of their work, and the platform also offers responsive customer support to assist with any questions that may arise during the building process. Although Site123 may lack some of the advanced features found in more robust website builders, its appeal lies in its clear, no-frills approach, which is perfect for newbies. Additionally, it has an integrated e-commerce platform, which is convenient for authors who wish to sell their books directly from their website. The mobile-optimized design ensures that the website looks good on all devices, which is critical for reaching a broader audience. Why we picked it: Simple and straightforward setup Built-in blogging capabilities Basic SEO tools included Mobile-responsive designs Ideal for: Beginners needing simplicity and ease of use. Pricing: Free plan available. Paid plans start at $12.80/month, billed annually. Be inspired: Book cover ideas. 03. Duda Duda is geared towards authors seeking a blend of simplicity and powerful features. It offers a sleek interface and robust design capabilities without requiring deep technical knowledge. Duda's template collection is designed with responsiveness in mind, ensuring that websites operate flawlessly across all devices, which is particularly important for authors aiming to reach readers on mobile platforms. One of Duda's standout features is its extensive customization tools that allow writers to tweak designs to reflect their personal style or book themes. Additionally, Duda provides strong collaboration tools, which are ideal for authors who work with editors, designers, or co-authors. Users can also access built-in analytics to track visitor behavior and adjust content as needed. Duda focuses on speed and efficiency, with features that support rapid loading times and a focus on SEO best practices to help authors enhance their online visibility. Moreover, it includes specialized functionalities for selling products and services, making it a suitable option for authors who want to manage book sales and related merchandise directly. Why we picked it: Modern and responsive templates High customization potential Collaboration tools for teams Fast loading and performance Ideal for: Professional writers seeking design flexibility. Pricing: Free 14-day trial. Paid plans start at $19/month, billed annually. Learn more: Best freelance website builders, What is a website builder? 04. Ucraft Ucraft is a website builder for writers that appeals to creatives, including writers and authors, due to its aesthetically pleasing design options and straightforward user interface. It offers a range of professionally designed templates that are especially useful for portfolios and personal blogs, giving authors the tools needed to create visually appealing sites that can showcase their work effectively. Ucraft's features include a powerful drag-and-drop editor that simplifies the process of website creation. It also offers logo and landing page builders, which are useful for book launches and branding purposes. SEO tools are built-in, ensuring that content is optimized to reach the intended audience, and the platform integrates various social media tools to help promote content across different channels. For authors interested in selling their books or merchandise, Ucraft provides e-commerce capabilities that are easy to set up and manage. The platform also supports multiple languages, which is beneficial for writers who want to reach international audiences. Ucraft offers a responsive customer support team, and the platform is known for its reliable hosting, which ensures websites remain accessible and secure. Why we picked it: Aesthetically appealing for creatives. Multilingual support. Simple eCommerce integration. Dependable support. Ideal for: Creatives focusing on visuals with text. Ideal for: Multilingual authors with international audiences Pricing: 14-day free trial. Paid plans start at $6/month, billed annually. 05. Weebly Weebly is another popular choice among writers due to its simplicity and the robust functionality it offers. It's particularly known for its strong e-commerce capabilities, which makes it ideal for authors who wish to sell books and other merchandise directly from their websites. Weebly's templates are customizable and designed to be responsive, ensuring they work well on both desktops and mobile devices. Weebly's editor is straightforward, offering a balance between ease of use and customization options. It includes various multimedia features to enrich content, such as video and image galleries, which can enhance author websites by showcasing book covers, author interviews, and more. Additionally, Weebly provides built-in analytics to help authors understand their audience and fine-tune their marketing strategies. For SEO, Weebly offers comprehensive tools that help improve the visibility of content on search engines, crucial for authors looking to gain new readers. The platform also integrates with various marketing tools, including email marketing, social media promotion, and customer feedback tools, which can help authors engage with their community effectively. Why we picked it: Robust eCommerce features Easy-to-use interface Integrated marketing tools Comprehensive analytics Ideal for: Authors looking to sell books and merchandise online. Pricing: Free plan available. Paid plans start at $13/month, billed annually. 06. Pixpa Pixpa is an all-in-one platform tailored for creatives and professionals who need writing portfolio features along with website building. This makes it a perfect choice for authors who also engage in photography or visual arts. Pixpa offers sleek, modern templates that are easy to customize and ideal for showcasing creative work alongside written content. Pixpa stands out for its strong focus on visual presentation, offering excellent gallery options and design flexibility which are great for authors who want to visually complement their writings with high-quality images. The platform includes blogging tools that are easy to integrate, allowing for seamless updates and reader engagement. Additionally, Pixpa provides robust e-commerce solutions designed to handle everything from book sales to subscriptions for exclusive content. SEO features are also built-in, enhancing the ability to attract more site visitors. Pixpa's customer support is well-regarded for being responsive and helpful, providing peace of mind for authors who may not be as tech-savvy. Why we picked it: Ideal for visual-heavy content High-quality image galleries Blogging and eCommerce support Straightforward user interface Ideal for: Writers needing to display high-quality visual content. Pricing: 15-day free trial. Paid plans start at $5.40/month, billed annually. 07. Dorik Dorik is a newer entry in the writer website builder market but has quickly gained popularity due to its simplicity and flexibility. It offers a minimalist approach, which is perfect for writers who prefer to let their content take center stage. Dorik provides a clean, easy-to-use interface with a wide range of templates that are both elegant and responsive. The builder is particularly noted for its affordability and the ability to integrate with various third-party tools, making it a versatile choice for authors who use different software for email marketing, analytics, or other functions. Dorik's drag-and-drop editor makes it easy to customize sites without needing extensive technical knowledge. Dorik’s SEO capabilities ensure that writers can optimize their sites for search engines efficiently. Additionally, the platform offers essential e-commerce features, allowing authors to sell books directly from their websites. Customer support is reliable, with resources available to help users troubleshoot any issues they might encounter. Why we picked it: Minimalist and content-focused Cost-effective for beginners Flexible third-party integrations Simple customization options Ideal for: New authors wanting affordability and simplicity. Pricing: Free plan available. Paid plans start at $39/month, billed annually. Editor's note: All prices were correct as of April 2026. Looking for affordable options to build your website? Check out this guide to the best and cheapest website builders for expert recommendations and cost-saving tips. How to choose a website builder as a writer or author Writers should consider factors such as ease of use, customization capabilities, website cost and integrated marketing tools when trying to choose a website builder. These elements can significantly impact the ability to create and maintain a functional website that effectively reaches the right audience. Some of the most important include: Ease of use The simplicity of navigating a website builder's interface can be the difference between a smooth creative process and unnecessary frustration. As writing and content creation are the primary goals, a platform that offers an easy, intuitive design process allows authors to construct their website without technical difficulties. Look for builders with drag-and-drop editors, for example Wix, with clear instructional resources that minimize the time from concept to launch. The best builders now also offer AI-assisted creation, where you can describe your goals in a simple prompt and receive a fully designed site, removing the setup barrier entirely for writers who'd rather be writing than building. Customization options An author's website should reflect their unique style and literary voice. This requires a builder that provides diverse customization options, from templates suited for writers to the flexibility to adjust layouts, fonts, and color schemes. The most capable platforms offer pixel-level control, either through AI generation or manual editing, so your site's identity is never compromised by the tool you use to build it. A rich library of customizable website templates makes it easier for authors and writers to convey the right tone and personality on their sites. Marketing features Writers need to ensure their work reaches their target audience. A website builder should include advanced marketing tools, such as SEO features, social media integration, and email marketing campaigns to amplify their presence online. Effective marketing tools help writers attract and retain readers, so selecting a builder that offers these options is important for ongoing engagement and growth. Ecommerce capabilities Authors and writers that are looking to monetize their website can greatly benefit from adding eCommerce capabilities to their websites. Doing so allows them to sell their work directly to readers and broaden their income streams. Ebooks: A website builder with integrated eCommerce tools simplifies the process of listing and selling digital books. Wix is noted for its versatile customization features and seamless digital product sales options, respectively. Merchandise: Writers can sell branded merchandise alongside their books to foster a community and increase revenue. It's important to choose a platform that supports inventory management and variations for merchandise like T-shirts and mugs. Print on demand services: Print on demand services eliminate the need for inventory, as products are printed and shipped only when ordered. To utilize these services effectively, an author's website must integrate with providers like Printful or Printify. Payment gateways: A secure and reliable payment gateway is needed for processing transactions. Most website builders offer integration with multiple online payment systems such as PayPal, Stripe and Square. Writers should ensure their selected website builder supports the payment methods preferred by their target audience. Options like Wix are known for providing a range of accessible payment solutions suitable for authors on a budget. Wix supports all of these commerce models from a single backend, digital products, physical merchandise, print-on-demand and subscriptions, so authors can diversify their revenue streams without managing multiple platforms. Content management and blogging Content management systems (CMS) and blogging capabilities are fundamental components of website builders for anyone who wants to write online. These features can dramatically help with management and audience engagement efforts. Content strategy: Writers should ensure the website builder provides an intuitive CMS that supports a solid content strategy. The CMS should offer organizational tools like categorization and tagging, as well as functionalities for scheduling posts and managing drafts. Blog post optimization: Effective blog post optimization increases visibility and attracts more readers. A good website builder for authors will include SEO features that help in optimizing titles, metadata and URLs. For instance, Wix tailors its no-code builder with SEO functionalities particularly useful to authors and writers, enabling content to potentially rank higher in search engine results. Learn more about how to build a blog. Multimedia content: Incorporating multimedia content such as images, videos and audio not only enriches blog posts but also helps with reader engagement. The ideal website builder for writers should make adding such content seamless, with mobile friendly design for optimal display across devices. Wix is excellent in this regard, offering mobile-optimized website designs that effectively incorporate multimedia for a more compelling experience. Website design Creating a book website requires attention to specific design elements. Authors should focus on visual appeal, user navigation and device adaptability to showcase their work effectively. Visual aesthetics: The appearance of a book website can have a profound impact on visitor engagement. High-quality images of book covers and author photos set a professional tone. Incorporate consistent color schemes and fonts that reflect the genre or tone of the writing. Utilize designer-made templates to achieve a cohesive look that captures the spirit of the author's work. User experience: Navigation on a book website should be intuitive. Organize content with clear headings and a logical structure to help visitors find information with ease. Interactive features, such as reading samples and author blogs, enhance engagement. Prioritize accessibility by ensuring that the website is easy to use for visitors with disabilities. Social media integration Authors and writers benefit significantly from seamless social media integration in their website. It enables them to connect with readers, share content across different platforms and boost their online presence effectively. Cross-platform connectivity: They should look for website builders offering robust connectivity options to link their website with various social media accounts. This connectivity allows for a unified presence across platforms like Facebook, X, LinkedIn, and Instagram. By syncing their website with these platforms, authors and writers can have deeper engagement and reach a broader audience. Social sharing features: Equally important are the social sharing features available within the website builders. These features allow visitors to effortlessly share a writer's content, such as blog posts or new book announcements, on their social media networks. Enabling rapid sharing translates directly to increased visibility and can be a mechanism to turn passion for words into profit. Incorporating social sharing buttons and widgets on their site makes it intuitive for users to spread the word about their favorite authors and publications. Analytics and reporting Analytics and reporting features in author website builders offer writers the ability to gain insights into their site's performance. These tools help writers monitor traffic and understand their readers' engagement with their content. Accurate data tracking helps with decisions about marketing strategies and content optimization. Tracking traffic: Website builders often come with integrated features to track the number of visitors, page views, and the source of the traffic. For instance, authors using Wix can utilize its built-in analytics to identify peak traffic times and adjust content release schedules accordingly. The ability to track live traffic also helps authors pinpoint what drives visitors to their site. Audience behavior: Authors can see which pages are most popular and how much time visitors spend on each page. For example, Wix provides in-depth analytics tools that help writers glean detailed information on audience behavior, enabling them to tailor their content to the interests and reading habits of their readership. Security and website maintenance High level website security is essential. This involves not only the protection of the site's data but also ensuring its functionality and accessibility through various means. SSL certificates: These are the first line of defense, encrypting data transferred between the user's browser and the website. This encryption is critical for protecting sensitive information, such as login credentials and personal details. Websites without SSL certificates are often flagged as insecure, potentially deterring visitors. Regular updates: The security of a website is significantly enhanced by regular updates. These updates may address vulnerabilities that could be exploited by attackers. Website builders often release these updates to patch security flaws and add new features, making regular maintenance an important routine for website owners. Data backups: Should be performed frequently to ensure that a website can be restored quickly after an incident. This can include content, databases and configurations. Regular backups protect against data loss and provide peace of mind for website owners, knowing their work can be recovered if necessary. How to make an author website Creating an author website is easier than you might think, and breaking it down into simple steps can help you bring your vision to life. How to make an author website in 10 steps: Define the purpose of your website: Decide who you want to reach and what you want your website to achieve, whether it’s connecting with readers, selling books or promoting events. Choose a website builder: Pick a user-friendly platform like Wix that lets you create a professional site without any coding. With Wix Harmony, you can go from a single prompt to a fully designed author site, then keep shaping it with Aria, Wix Harmony's built-in AI agent, or by editing by hand. Pick a domain name and web hosting: Choose a simple, memorable domain and secure hosting to make your website accessible online. Pick your template: Select a template that fits your genre and personal brand as the foundation for your design. Customize your website: Add your bio, photos and book content and adjust colors and layouts to match your style. Add useful pages: Include key pages like a homepage, author bio, books page, testimonials, events and contact information. Build a mailing list or start a newsletter: Create a way to communicate directly with your readers and keep them updated. Start a blog: Share content that engages your audience, showcases your expertise and helps people discover your work. SEO optimization: Use keywords, meta descriptions and other SEO tools to help readers find your site through search engines. Maintain and promote your website: Keep your site updated with new content, promote it on social media and track performance with analytics. Learn more about how to make an author website. What to include on your writers website Creating a writer's website is a great way to showcase your work and connect with your audience. Here's a checklist of essential elements to include: Bio: Share a compelling biography that highlights your background, writing journey and any notable achievements. Make it personal and engaging to connect with your readers. Book cover images: Display high-quality images of your book covers. This visual element is crucial for attracting attention and giving a professional look to your site. Brief descriptions of each book: Provide concise and intriguing descriptions of your books. Include the genre, main themes and a hook to entice potential readers. Contact information: Make it easy for visitors to reach you by including a contact form or email address. Newsletter signup: Encourage visitors to subscribe to your newsletter for updates on new releases, events and exclusive content. Blog or news section: Share updates, writing tips or personal stories to keep your audience engaged and returning to your site. Testimonials and reviews: Include positive reviews or testimonials from readers and critics to build credibility and trust. Social media links: Connect your social media profiles to your website to expand your reach and engage with your audience on different platforms. Events and appearances: List any upcoming book signings, readings or events where fans can meet you. Media kit: Provide a downloadable media kit with your bio, book covers and press releases for journalists and bloggers. Learn more: How to make a book cover Best website builders for writers FAQ How user-friendly are website builders for writers with minimal technical skils? Website builders for authors like Wix offer incredibly simple editors with advanced language features, which are highly user-friendly for writers who might not have extensive technical experience. What are the most cost effective website builders for authors? For self-published authors who need a balance of affordability and functionality, Wix offers a range of plans that cater to varying budgets, from basic blogs to more comprehensive digital platforms. Are there any website builders that cater specifically to freelance writers? While many website builders can suit freelance writers, Wix stands out by providing a range of intuitive tools and an AI-powered builder ideal for swiftly creating professional websites. Learn more about making money as a freelance writer. Is Wix good for writers? Yes, Wix is great for writers. Its blogging platform is user-friendly because of its easy text editing and post scheduling. There's also specific website templates specifically designed for authors to build a portfolio or website quickly. What SEO features should writers look for in a website builder? Writers should look for a website builder with strong built-in SEO tools like customizable meta titles, descriptions and URL structures to help pages rank better in search engines. Integrated XML sitemaps and automatic mobile-friendly design improve crawlability and user experience, both of which are key for SEO. Easy control over headings, alt text for images and fast page loading speeds also contribute to higher search visibility. Finally, seamless integration with analytics and search-console tools lets writers track performance and optimize content strategy over time. What should an author's website look like? An author’s website should be clean, easy to navigate and focused on the writing itself. It should include an author bio, a clear list of published works and an easy way for readers or publishers to get in touch. A simple, mobile-friendly design helps keep the spotlight on the content while building credibility and trust.

Ready to showcase your best work? Start building your portfolio → A professional portfolio is a collection of work samples and other documents that provide an overview of your abilities and qualifications. By putting your portfolio online, you can proudly display your work to the world and establish yourself as an expert. “Professional is not a label you give yourself, it’s a description you hope others will apply to you,” says Harvard business professor, David Maister. But what actually makes someone a professional? For starters, it involves a certain level of knowledge in your field. You also need authority, experience and credibility in order for others to see you in this light. And what better way to achieve this than to create a portfolio website that highlights your expertise? But what goes into building a professional portfolio and what other advantages does it provide? Here’s everything you need to know. TL;DR: how to make a professional portfolio Building a standout portfolio is less about showing everything you've done and more about curating the few pieces that prove what you're best at. This guide breaks the process into nine practical steps, from choosing a domain to maintaining your site over time. And you do not have to start from scratch. Wix gives you the tools to make a portfolio website fast, so you can focus on the work that matters. What you'll learn from this guide How to choose a domain and pick a template, or build with AI How to feature and organize the work that tells your story How to build your portfolio's structure and design How to write effective content for each project How to review and maintain your portfolio over time What to include and which common mistakes to avoid What is a professional portfolio? A professional portfolio is your personal highlight reel. It showcases your projects, achievements and skills in a clear and engaging way. Unlike a resume, which provides a quick snapshot of your career, a portfolio goes deeper. It visually demonstrates your expertise and the impact you've made, helping potential employers or clients see your talents in action. An effective portfolio is adaptable. It should reflect your industry and the roles you’re aiming for. For example, if you’re a graphic designer, focus on creative concepts and completed designs. If you’re a writer, include your strongest pieces. Tailoring your portfolio ensures it’s relevant and resonates with your audience. More than anything, a portfolio gives you an edge. It proves your value through thoughtfully curated work and leaves a lasting impression that words alone can’t achieve. How to make a professional portfolio in 9 steps Choose a domain Pick a template or use AI Feature work that tells your story Organize your portfolio Build your portfolio structure Design your professional portfolio Write effective content Review your site Maintain your portfolio 01. Choose a domain Your domain name is how people are going to find your professional portfolio, so you’ll want it to be memorable and professional. Having a dedicated domain name also gives you credibility and authority. Ideally, it should reflect who you are and what you do by including the title of your website, your name or your professional field. If you’re feeling stuck and want some assistance, try this domain name generator to get the ideas rolling. 02. Pick a portfolio template or use AI If you compare creating a portfolio to building a house, your template is like the foundation for the rest of the structure. Your professional portfolio is not only a way to consolidate your best work but it also helps to establish the identity of your personal brand. When choosing your portfolio template, consider how you envision the visitor experience and the look and feel you want to convey. This includes all aspects of your site such as colors, fonts and the overall layout and design. Alternatively, if you're using a platform like Wix, you can use AI to your advantage. Wix's AI website builder creates a bespoke website for you in minutes, with a simple chat. The builder will construct a website based on your goals and even bring your portfolio to life with images and text. Using Wix's AI portfolio builder, you can also skip the next several steps. Simply upload the images you want to include in your portfolio. The AI will then organize your images by project, plus suggest appealing titles and descriptions. Wix simplifies your portfolio website setup. 03. Feature work that tells your story Every piece you include in your professional portfolio should have a purpose. Instead of piling on everything you’ve done, think about what story your selection tells. Start by asking yourself: What kind of opportunities do I want to attract? Which projects best represent my current direction? What skills or qualities do I want people to remember after they visit my site? Choose pieces that speak to those answers. A strong portfolio isn’t just impressive, it’s intentional. For example, if you’re a designer hoping to work in branding, emphasize identity systems and visual storytelling. If you’re a writer aiming for tech clients, show case studies or blog content that demonstrate clarity and expertise in that space. Balance range and focus. Show enough variety to highlight your adaptability, but maintain a clear through-line in tone, style or problem-solving approach. You’re not just displaying work, you’re shaping how others understand your capabilities. How many projects to include Finding the right number of projects for your portfolio is key. Too few might make it look like you lack experience, but too many can just overwhelm people and bury your best stuff. Generally, 10 to 20 carefully selected projects is a good target, though the perfect number depends on your industry and where you are in your career. Think about why each project is there. Does it highlight a specific skill, solve a problem or show off your unique creative approach? Every piece should tell a clear part of your story. For instance, a UX designer could feature 12 projects showing wireframes user research and final designs to highlight both their process and the outcome. Meanwhile, a writer might include 15 polished works, from articles to blog posts and copywriting campaigns. Prioritize relevant and recent work Relevance and recency are key. Highlight projects that demonstrate the skills, tools and expertise most valuable to your target audience. This helps viewers immediately see why you’re a strong candidate for their needs. Older work can sometimes show growth or evolution, but only include it if it adds a unique insight or illustrates a skill you still use. Think strategically: if you’re moving into a new specialization, selectively include older projects that clearly support your transition. Always ask yourself whether each piece strengthens your story and aligns with the professional opportunities you’re pursuing. Learn more about how to create a copywriting portfolio, for example. 04. Organize your portfolio How you organize your portfolio can make it easier for visitors to understand your expertise and find what interests them. Start by creating categories based on the type of work you do. For example: By project type: Web design, branding, illustration, copywriting or photography. This helps viewers quickly identify the work you specialize in. By industry or client: Organize projects by sector, such as healthcare, tech or education. This is useful if you want to show experience in specific markets. By skill or technique: Showcase expertise in areas like UX research, motion graphics or product photography. This highlights your versatility while keeping each section focused. By process stage: Consider grouping projects by concept, draft or final output, particularly if your process is a selling point (common in design, architecture or writing). Inside each category, think about the story you want to tell. Start with projects that are visually striking or show your strongest achievements. Then, add complementary pieces that demonstrate your depth or problem-solving skills. Your categories should tell a story about your expertise, growth and adaptability without overwhelming visitors. Learn how to make a florist portfolio. Guide visitors through your work Good navigation is crucial. Use menus, tabs or filters so viewers can move between categories easily. Clear labels, short introductions and consistent formatting within each category make it simple to scan and understand. Finally, think about how categories connect. For example a UX project could appear under both “Web Design” and “User Research” if it shows multiple skills. Cross-linking relevant projects reinforces your range without cluttering individual sections. 05. Build your portfolio structure Once you’ve built the framework of your professional portfolio, you’ll need to decide what to include. While this is certainly not an exhaustive list, here are the sections you should be sure to have: Homepage: Your homepage is like the front door to your site - it leads you to anywhere else you might want to go. Because it’s the first impression visitors will have of you and your work, make sure it’s a powerful representation of your knowledge and experience. Include an introduction as well as high quality imagery that grabs visitors’ attention and conveys your expertise. Work samples: This is the heart of your portfolio. It’s the section that’s going to get the most attention, so be selective with which pieces you include. Make sure to only choose your best projects that show off your talent and skills. And don’t forget to add new ones as you go so that your portfolio is always up-to-date. About section: Whether you include this directly on your homepage or on a separate page, your About section should include a brief bio and a description of who you are. Describe your background, education and how you got to where you are today. Resume: Keep an updated version of your resume somewhere in your online portfolio, whether as a downloadable PDF file or on its own page. That way, if a potential employer or client comes across your site, they’ll be able to see your education and work experience right away. Contact information: Include all professional contact details so people can get in touch with you easily. This may include your email address, phone number and social media handles. 06. Design your professional portfolio Consider if you want to keep your portfolio on the simple side or incorporate trendy design features, such as parallax scrolling and animation (especially if you're making an animation portfolio). Will you create a one-page website or will you include a menu bar that leads to multiple pages? Whatever website type you choose, opt for high-quality images throughout that are in keeping with the tone of your brand. If you don’t have your own, you can use free Wix images or download photos for free from stock photo sites, such as Unsplash and Pexels. The possibilities are truly endless. Another good practice is to do some keyword research and incorporate written content into your professional portfolio to increase your SEO. For example, you may want to add a blog to your site in which you delve deeper into certain topics and highlight your knowledge in the field. This will help your Google ranking and increase traffic to your site, enhancing your visibility and online presence. Using your professional portfolio as a personal marketing portfolio is never a bad idea. 07. Write effective content The text in your portfolio is just as important as the visuals. Great content gives context, highlights your expertise and guides viewers through your story. Every project should include clear descriptions that explain the project, your role and the outcome, but don’t stop there. Use content to show strategic thinking, problem-solving and results so visitors understand not just what you did but why it mattered. Make your portfolio readable and engaging Keep your language professional yet approachable to reflect your personal brand. Avoid jargon unless it’s expected in your industry and write with active, confident language that shows ownership of your work. Think about adding category introductions or short summaries to frame each section of your portfolio. They act as a roadmap for viewers, highlight your strengths and weave your projects into a compelling story. For longer content, like blog posts or case studies, really focus on impact and storytelling. Always include challenges, your approach, what you learned and any measurable results whenever possible. Other quick content tips include: Make sure it's easy to read. Use headings, bullet points and short paragraphs to make your content super scannable. Pair high-quality visuals with clear, concise text. 08. Review your professional portfolio Before your professional portfolio goes live, have a friend, coworker or colleague review your site before you start sharing it with others. Having a second (or third) pair of eyes check your work before you share it with the rest of the world is always a good idea. Ask for honest feedback about the style, design and content and make any necessary changes. Once you’ve completed this step, the only thing left to do is hit Publish. After you've published and shared your portfolio, it's important to keep it updated. It should always represent your most recent work samples and achievements. It should grow with your career. 09. Maintain your portfolio Regular updates show professionalism, dedication and growth, qualities that stick with people long after they visit your site. Keep your portfolio relevant, highlight your latest work and accurately represent your capabilities. Schedule periodic reviews every 3–6 months to remove outdated projects and add new highlights that show your evolving expertise. Stay on top of industry trends. If new tools, techniques or styles become standard, update your portfolio with projects that show you’re adaptable. Refresh your design, layout and content to keep a modern, professional look that meets current expectations. Make sure your text, bios and contact info are always accurate. Outdated details or broken links can hurt your credibility, no matter how great your work is. What should I include in my professional portfolio? The components of your portfolio will vary depending on your field, but they should provide a complete picture of your work history and skillset. The primary element is going to be your work samples. But you’ll also want to include your resume, as well as any other documents that display your credibility and performance. These may include project plans, recommendations, awards or reports. You should also consider adding the following elements to make your portfolio even more compelling: Skills and abilities: Showcase your technical expertise, soft skills and any certifications or licenses. This helps potential employers or clients understand your strengths at a glance. Personal statement or bio: Share a brief overview of your career journey, goals and what makes you unique. This adds personality and sets the tone for your portfolio. References and testimonials: Include positive feedback from past employers, clients or colleagues. It builds credibility and highlights your professional relationships. Contact information: Help potential employers or clients connect with you easily. Add your email, phone number and links to your LinkedIn or professional social media profiles. Visual appeal: Keep your portfolio clean, organized and easy to navigate. A visually polished design creates a strong first impression. If you’re looking for some inspiration, check out these portfolio examples to get started. These include social media portfolios, industrial design portfolios, model portfolio examples, architecture portfolio examples, author website examples and more to help get your creative juices flowing and spark ideas for your own professional portfolio. It's also a good idea to edit your portfolio depending on the job you're applying for. Customizing a portfolio for different career opportunities is a part of the process. Learn more: What to include in a portfolio What are some common mistakes to avoid when building a professional portfolio and why? Overloading with content, both text and images: Only include relevant, high-quality work. Exclude anything from years ago, unless it really highlights a special skill or level of expertise. Lack of focus: Ensure it aligns with your career goals, including a specific role or project you're submitting the portfolio for. The beauty of an online portfolio is that it can be easily edited to suit the specific role you need it for Typos or errors: Proofread thoroughly and ask someone else to check it too. Unclear navigation: Make it easy for viewers to browse via your site hierarchy, website header and internal linking between pages. Missing updates: Keep it current and relevant. Professional portfolio FAQ How long should a professional portfolio be? A professional portfolio should include enough work to showcase your skills effectively, but it’s better to focus on quality over quantity. Aim for 10-20 carefully selected pieces that are relevant to your industry and the roles you’re pursuing. This ensures the portfolio remains impactful and easy to review without overwhelming your audience. Is a CV a professional portfolio? No, a CV (Curriculum Vitae) and a professional portfolio serve distinct purposes. A CV is a formal document listing education, work experience and skills. A professional portfolio, on the other hand, is a comprehensive collection of work samples, projects and achievements, offering a more dynamic and visual representation of an individual's capabilities. Is a professional portfolio a career portfolio? Yes, a professional portfolio and a career portfolio are often used interchangeably. Both refer to a collection of work samples, achievements and credentials, showcasing an individual's skills and experience. This dynamic compilation serves as a tangible representation of one's professional journey and is commonly used for job applications and career development. Can I make a professional portfolio as a student? As a student you can create a professional portfolio showcasing coursework, projects and any relevant experiences. Include examples of your skills, such as writing, research or creative projects. A student portfolio demonstrates your capabilities and can be a valuable tool for internships, job applications or further education pursuits. How can I work my personal branding into my professional portfolio? To incorporate personal branding into your portfolio, consistently use a unique color scheme, logo and typography that reflect your style. Also include a personal statement or design philosophy to highlight your values as a designer. Check that your portfolio layout and tone align with the image you want to project as a designer. How do I balance showcasing past projects with presenting my future design aspirations? You can do this by presenting a mix of completed work and conceptual designs. Include a few standout projects to demonstrate your skills, then showcase future aspirations through mood boards, sketches or speculative designs. This approach highlights both your experience and vision for growth within the industry.

Want a portfolio that builds itself? Try Wix’s AI Website Builder → A good portfolio can land you a new job, new clients, more money—you name it. So it goes without saying that you should invest time into finding the right platform for building your personal site. If you're not sure how to make a website, the best portfolio website builders can do the heavy work for you. They simplify the process of uploading work samples, adding testimonials and sharing your contact information with prospective clients, employers and collaborators. With so many portfolio website builders on the market, how do you sort through all of your options and find the best one for you? Keep reading to explore the biggest differences and advantages of the top portfolio website builders. Ready to start building a portfolio? Use Wix to create a portfolio website today. TL;DR: best portfolio website builders Building a standout portfolio website doesn’t have to be complicated. Portfolio builders make it easy to showcase your work, organize projects and attract clients or employers. Key features to look for include intuitive drag-and-drop editors, customizable templates, SEO tools, portfolio management and integration options. Top choices cater to different needs—from AI-assisted design for fast setups to specialized tools for content creators, creatives and beginners. Many builders offer free plans while premium plans unlock advanced features like custom domains, analytics, eCommerce and professional branding tools. This blog covers the best portfolio website builders to help you find the right fit. Best portfolio website builders review Portfolio website builders Notable features Pricing Wix Profession-focused templates, intuitive website editor, logo maker, contact forms, analytics, app for making changes on the go, personalized SEO checklist, video maker, AI website builder $0-$159/month Authory Automated self-updating portfolio, design customizations, work sample backups, analytics, content tracking, curated content options, automated newsletter Pricing starts at $12 per month for annual plans GoDaddy AI website builder, content management system, templates, professional email for one year, custom domain name Starts at $9.99 per month with an annual plan Jimdo Logo maker, portfolio generator, SEO tools, social media, domain name options Free plan has ads and a jimdo subdomain. Ad-free plans start at $9 per month Weebly Custom domain name, unlimited storage, SEO tools, contact forms, blogging tools, multimedia upload, third-party apps, drag-and-drop website editor Starts at $8 per month Hostinger AI website builder, AI writer, custom domain name, free email addresses, built-in eCommerce Starts at $2.99 per month What is a portfolio website builder? A portfolio website builder is a tool or platform specifically designed to help individuals, freelancers, artists, photographers, designers and other creative professionals showcase their work online in an organized and visually appealing manner. These builders typically offer templates and features tailored to highlight portfolios effectively. The 6 best portfolio website builders Without further ado, here’s a close look at the best portfolio website builders on the web: Wix Authory GoDaddy Jimdo Weebly Hostinger 01. Wix When it comes to starting a small business, your portfolio is your digital calling card, so it’s important that it reflects your unique professional identity (see digital portfolio examples). Wix offers a drag-and-drop builder that still gives you tons of creative freedom. You can choose from a variety of professionally designed best portfolio layouts, then customize your design however you’d like. Alternatively, you could use Wix’s AI website builder to create a site from head to toe in minutes. All you need to do is tell the AI what you’d like to achieve with your portfolio. The builder will whip up a site, complete with pre-generated text, images and pages. Once you’ve got a foundation, it’s time to fill it with the goods. Wix’s AI portfolio creator simplifies the process of uploading your content. Just bulk-upload your images, then allow the AI to quickly sort your images into collections with suggested project titles and descriptions. You also have Wix's media manager at your disposal. The sophisticated photo editor makes it easy to cast your imagery in the best light, and a video maker enables you to build highlight reels with minimal or no video-editing experience. You can even experiment with Wixel's AI image generator to craft visuals that perfectly complement your portfolio. Get started with Wix’s AI portfolio generator. Get started with a Wix portfolio template today. Wix’s portfolio builder goes beyond aesthetics; it’s a dynamic platform with robust business solutions that can help you promote your business, showcase your unique capabilities and convert visitors right on the spot. With Wix's scheduling software, you can easily manage appointments and consultations, streamlining your client interactions. The built-in analytics provide valuable insights into how your portfolio is performing, helping you make informed decisions to improve your online presence. Wix simplifies the business side of things too with its invoice generator, ensuring you get paid promptly for your services. Need to network? The business card maker lets you create professional cards to share your contact details. And if you're in need of a standout logo, Wix's logo maker has you covered. Plus, you can engage your audience and establish your expertise with the blog maker, making your portfolio not just a showcase but a dynamic hub for your career growth. Best for: Small businesses Notable Wix features: profession-focused templates, intuitive website editor, logo maker, contact forms, analytics, app for making changes on the go, personalized SEO checklist, video maker, AI website builder Pricing: Free plan ($0): Limited features and ads. Light ($17/month): Basic plan for simple sites. Core ($29/month): Basic eCommerce features and marketing suite. Business $36/month): Geared towards growing your brand. Business Elite ($159/month): Unlocks unlimited storage & scaling capabilities. Enterprise: Custom plan for large corporations. Can be free forever, but you can upgrade to a Premium plan any time for advanced features. (Learn more: How much does a website cost.) Ready to try out Wix? Sign up for free. 02. Authory If you’re too busy to tackle the tedious but essential task of learning how to make a portfolio, consider letting Authory do it for you. This portfolio builder crawls the web for anything with your byline—articles, videos, podcasts, even social media posts—and assembles it in a tidy package. It automatically creates backups for everything you've ever created, ensuring you don't lose your clips if clients shut down their websites. Additionally, Authory self-updates and notifies you when new content bearing your name is published. Unlike other content aggregators, Authory has customization options. If any of your projects aren’t linked to your name, you can add them manually. Don’t like the basic setup? Choose from 12 templates to change up the design and layout. Want to incorporate your branding? Change the colors and fonts, add your logo and use a custom domain. Unlike aggregators like Muck Rack, you’re also in control of the organization of the curation so that you can showcase the different aspects of your work. For example, you can display all of your case studies in one category and all of your blog content in another. Or, if you’re primarily a science journalist but freelance for fashion magazines on the side, you could show off your science articles separately from your fashion work. Thanks to the social media tracking tool, your Authory portfolio can help you prove your ROI to clients. It tracks how many times your work has been shared or liked on major social media platforms. You can sort by platform to understand where your content gets the most engagement. You won’t even need to log in to see how you’re doing, because Authory will email you a metrics digest every week. Best for: Content creators Notable features: Automated self-updating portfolio, design customizations, work sample backups, analytics, content tracking, curated content options, automated newsletter Pricing: Pricing starts at $12 per month for annual plans Learn more: Best website builders for designers 03. GoDaddy While many portfolio website builders allow you to start with a template or an AI-generated site, GoDaddy makes the process even easier. All you need to do is answer a few questions, and GoDaddy will automatically create your portfolio in a few minutes. Afterward, you can simply upload photos, videos or PDFs of your projects and add text to showcase your work. With GoDaddy, you can store up to 250 photos in your portfolio. With a gallery, prospective clients can scroll from work sample to work sample on any device. You can finish up your portfolio website by adding a contact form to get leads, adding a price list for services and writing an “About Me” page. After publication, GoDaddy helps you spread the word about your portfolio with its built-in marketing tools. You can optimize your portfolio for search engines and reach new audiences with social media and email marketing capabilities. For those looking to monetize their portfolio, you can allow visitors to book one-time or recurring appointments and services or purchase featured products. Best for: Job seekers Notable features: AI website builder, content management system, templates, professional email for one year, custom domain name Pricing: Starts at $9.99 per month with an annual plan 04. Jimdo Jimdo is a popular choice for those on a budget. You can show off what you do on a website that looks like it was custom-built for you, without the custom price tag. Unlike other portfolio builders, which may only offer a free plan as a limited trial, Jimdo has a free plan that’s supported by ads. With the free plan, your portfolio will have a .jimdosite.com subdomain, which you can upgrade as your needs grow. Answer a few questions about what you want from your website, and Jimdo’s portfolio maker will generate it for you. Then, all that’s left to do is customize your portfolio. Upload your new logo and images to your website. Use Jimdo’s slideshow feature to display the media assets you upload or pull from your connected social media accounts in an eye-catching way. Put the finishing touches on your portfolio by customizing fonts and colors. Once your online portfolio looks how you want it, Jimdo can help you attract and analyze traffic. Its SEO tools are great for beginners who want to know how to show up on Google search engine results pages. Plus, Jimdo’s built-in analytics help you discover where your traffic comes from. Best for: Personal websites Notable features: Logo maker, portfolio generator, SEO tools, social media, domain name options Pricing: Free plan has ads and a .jimdosite.com subdomain. Ad-free plans start at $9 per month. 05. Weebly Weebly is often praised as one of the best website portfolio builders because it’s equipped with powerful features. For example, instead of displaying your work in the form of static images, you can create a multimedia experience with galleries, slideshows, PDFs and high-definition videos. With unlimited storage, there’s no limit to how much media you can upload. Third-party apps for image and video galleries make your portfolio even more versatile. A portfolio website from Weebly can help you boost your personal brand. You can enhance your portfolio by adding a blog to engage with website visitors beyond your work samples. By connecting a custom domain name, you can add credibility to make your portfolio feel as professional as it looks. Weebly’s SEO tools help your portfolio show up on Google and Bing. Having strong contact forms on your portfolio makes it super easy for folks who stumble upon your work to reach out and connect with you. Best for: Creatives Notable features: Custom domain name, unlimited storage, SEO tools, contact forms, blogging tools, multimedia upload, third-party apps, drag-and-drop website editor Pricing: Starts at $8 per month 06. Hostinger If you're looking to create a portfolio quickly, you might want to check out Hostinger's AI website builder. It asks you three questions, then uses ChatGPT to help create a portfolio for you. Once it's done, you can personalize it with your own branding, images, and content. All Hostinger websites are built to be responsive, which means visitors will be able to see your work in all its glory whether they’re viewing it from a desktop, tablet or smartphone. Additionally, they're optimized with SEO best practices, making your portfolio easily discoverable. When you build your portfolio through Hostinger, you’ll get a free domain, free custom email addresses, web hosting, 24/7 customer support and marketing integrations. While most portfolio builders charge extra for eCommerce capabilities, they come free with Hostinger, so you can sell products you show off online. Hostinger sites can accommodate up to 20 payment methods. And, you can manage inventory easily with Hostinger’s intuitive dashboard. Best for: Beginners Notable features: AI website builder, AI writer, custom domain name, free email addresses, built-in eCommerce Pricing: Starts at $2.99 per month What are some free websites where I can create a portfolio? Looking to create free portfolio sites? Check out these examples: Wix.com: create a free portfolio site easily with its drag and drop editor and templates. Portofliobox: designed for creatives to create free portfolio websites. Deviant Art: is one of the largest online spaces where artists and creatives can showcase their portfolio sites. Crevado: an online tool that makes it easy for creative professionals like photographers and designers to build a free portfolio website. Behance: a creative network where millions of professionals showcase their portfolios and connect. JournoPortfolio: for journalists and writers to create a free portfolio site and backup published articles. Learn more: How does an AI website builder work Author website examples What to consider in a portfolio website builder When selecting a portfolio website builder, it's essential to consider several key factors to ensure it meets your specific needs and goals. Here's what to consider: Ease of use Look for a portfolio builder with an intuitive interface and easy-to-use tools, allowing you to create and customize your portfolio without technical expertise or coding skills. Something with drag and drop functionality is always a good idea. Templates and design options Choose a builder that offers a variety of professionally designed templates tailored to showcase different types of creative work. Additionally, consider the level of customization available, including options for adjusting colors, fonts, layouts and adding multimedia elements. Ensure the templates allow you to showcase your best work in an engaging and professional manner, whether through images, videos or other media. Portfolio management features Evaluate the builder's portfolio management capabilities, including the ability to upload, organize and display your work effectively. Look for features such as gallery creation, categorization and easy item arrangement. A good portfolio builder should also enable you to tell a compelling story about your achievements, growth or creative evolution through its presentation tools. SEO tools Check if the builder includes SEO features to optimize your portfolio for search engines, such as customizable metadata, keyword optimization and sitemap generation, helping improve your online visibility and attract potential clients or employers. The ability to make your portfolio searchable and easily found online is a key benefit of having an online presence. Integration options Consider whether the builder integrates with other tools and platforms you use, such as social media platforms, analytics tools or eCommerce solutions, to enhance functionality and streamline workflows. Performance and reliability Choose a portfolio builder with reliable website hosting and fast loading times to ensure your portfolio website performs well and provides a positive user experience for visitors. What often gets forgotten when talking about choosing a website builder is the capabilities of the infrastructure that’s promised to you - the reliability of the hosting, the level of security that’s in order to protect your visitor’s data, and of course your site's speed. Even if infrastructure is not the first thought that comes to mind when it comes to making a website, if it’s not robust enough, it can cause large headaches for website owners when trying to scale a website later on. Esin D. Habif, Product Marketing Lead Outbound at Wix Cost and pricing plans Consider the builder's pricing structure and plans, including any free options or trial periods available, as well as the cost of premium features or upgrades. Choose a plan that fits your budget and offers the features you need. With Wix, you can make a portfolio for free, or choose from a paid plan. User reviews and reputation Research user reviews and testimonials to gauge the builder's reputation and user satisfaction. Look for feedback on usability, features, customer support and overall experience to help inform your decision. Learn more: Best freelance website builders and how to build a professional website Learning curve Consider how easy the platform is to learn and how much time you’re willing to invest in mastering it. Some builders are more beginner-friendly, while others may require more technical knowledge or a steeper learning curve. Choose one that matches your skill level and time availability. How to make a portfolio website on Wix Creating a portfolio website is your chance to show off your work and impress potential clients or employers. Follow these steps to build your perfect portfolio website with Wix: Sign up or log in to your Wix account. Click “Create New Site” and select “Portfolio & CV” to browse templates. Choose a template and click “Edit Template” to start customizing. Use the Wix Editor to drag, drop and adjust elements like text, images and galleries. Upload your work, add descriptions and include an “About Me” section. Add a contact form or links so visitors can reach you easily. Switch to Mobile View to ensure your site looks perfect on all devices. Preview your site, then click “Publish” to make it live. Upgrade to a Premium Plan to connect a custom domain for a professional touch. Use Wix’s SEO tools to optimize your site and attract more visitors. Best portfolio website builders FAQ Is making a portfolio website worth it? Making a portfolio website is absolutely worth it as it lets you display your work and attract new clients and job opportunities. Portfolio websites are suitable for professionals who need to show off their work, such as designers, academics and actors. Need inspiration? Check out these examples: Writing portfolio examples UX portfolios Photography portfolios Architecture portfolios Model portfolio examples Interior design portfolio examples Art portfolio websites Graphic design portfolio examples Can I make a portfolio website for free? Many portfolio website builders offer free trials or simplified versions of their offerings for free. For example, Wix lets you make a professional website that’s free forever. What is the best portfolio website for designers? Wix Studio is the best portfolio website for designers as it’s built for agencies, helps you scale creation and is equipped with project management and collaboration tools. What is the cheapest portfolio website builder? You can create a free portfolio on Wix. Free Wix websites have Wix branding but no ads. When you’re ready for more advanced features, you can switch to one of the premium plans. What portfolio website builder has the best templates? Wix offers a large library of professionally-designed templates. Wix has portfolio templates for all kinds of professions, including carpenters, video game designers, researchers, actors, academics and makeup artists. What should I put on my portfolio website? At a minimum, your portfolio website should consist of work samples, contact information, your resume and client testimonials. You can make money by adding an eCommerce store and boost engagement with a blog. Is Wix good for portfolios? Wix works well for portfolios because it offers numerous visually driven portfolio templates specifically designed to showcase creative work like photography or design. Its intuitive drag-and-drop editor makes customizing layouts easy without coding as well.

Turn your ideas into a website you love with Wix→ Want to create a personal website? A website is the fastest way to showcase your skills and share your story. Whether you’re applying for a job, advancing your career or simply expressing yourself, creating a website helps you present yourself as a professional and cement your online identity while making it easier for others to find you. Wix offers a powerful website builder. Think about the last time you looked someone up online. It could have been on Google, Facebook or another platform, and it probably wasn’t too long ago. How you appear online matters, and having your own website puts you in control of your professional image. Wix provides an AI website builder that generates beautiful, fully customizable sites. This step-by-step guide will show you how to make a personal website from scratch, covering everything from defining your message to designing a site that truly represents you and your goals. Wix provides an easy-to-use website builder with designer-made, fully customizable templates. Building a website for your business, passion project or side hustle should be easy and exciting. With Wix's website builder, you can customize and launch a professional website in minutes, no coding needed. We’re all about simplifying the process so you can focus on what matters most–bringing your ideas to life. So why wait? Let’s get started on creating the website you’ve always wanted. TL;DR: How to make a personal website This guide will walk you through the steps of creating a personal website from start to finish. Start by defining your message and deciding what you want your website to say. Find design inspiration and choose a template that fits your style. Add your own content and customize the design to make it truly yours. Make sure your site is mobile-friendly, optimized for SEO and built on a reliable foundation. Get a second opinion, then promote your site to share your story and reach your audience. Wix offers an AI website builder for on-brand, professional design. Want to build a personal website fast? Wix Harmony takes you from a single prompt to a business-ready site for any industry or creative vision. How to make a personal website Why it matters 1. Define your message Clarify what you want your site to communicate 2. Look for inspiration Gather ideas to shape your design 3. Choose a website template Start with a professional, ready-made layout 4. Add your own content Share your story, skills and experience 5. Customize your design Make the site reflect your personality 6. Make it mobile-friendly Ensure visitors have a smooth experience on any device 7. Optimize for SEO Improve your visibility in search results 8. Get a second opinion Catch issues and refine your site 9. Promote your site Reach your audience and grow your presence 10. Consider website infrastructure Choose reliable hosting to keep your site running smoothly How to make a personal website in 10 steps: Define your message Look for inspiration Choose a template Add your own content Customize your design Make sure you’re mobile-friendly Optimize for SEO Get a second opinion Promote your site Consider your website infrastructure 01. Define your message First and foremost, ask yourself why you’re creating a personal website. Determining your goals will help you figure out everything else, like which content to include and how to structure your site to best serve your purpose. To focus your inward search, here are a few questions you should consider before building your website: How do I want to be perceived by fellow colleagues, future collaborators, and potential employers? What skills or characteristics do I have that set me apart from others in my field? What am I hoping my personal website will help me achieve? Take your time mulling over these questions, as they’ll act as your guide once you get going with the actual creation of your website. In fact, your answers are the foundations of your personal branding - the thing that distinguishes you from others. A clear brand identity will ensure a cohesive and well thought-out message throughout all of your online assets. A personal site can also work as the credibility anchor that opens doors before you have a business to show. Gergei Erdei, a former Gucci designer based in the UK, used his Wix site exactly this way when starting his own homeware brand: "By the time I was ready to pitch, my website was a window into the world I was building, ready and waiting if anyone wanted to look closer." That early clarity about what his site was for, a portfolio that pre-sold the brand, helped him land Matches Fashion as his first client before he had a formal business in place. 02. Look for inspiration Before creating your personal website, browse the web for inspiration. You can look up people from your industry that you admire to see what kind of content they share on their website. We also recommend checking out these professionally designed personal website examples, resume website examples, author website examples, as well as these portfolio website templates. When looking for inspiration, take note of the website design, as well as the content itself. Is there a particular layout that could also work well for your site? Have they added a powerful mission statement? Perhaps you spotted a color scheme that matches your personal brand? Expert tip from Anna Suntsov, Blog and Social Design Team Lead at Wix.com: "The most important thing before building a website is good research. Know what you want to do and collect good inspirations that will contribute to your design." Write down your findings and save relevant screenshots in a folder. This way, you’ll be able to refer back to them when creating your resume or website. 03. Choose a website template Once you’ve explored a broad selection of personal websites, you’ll have more of an idea of the type of site you want to create. To narrow it down and put yourself on the right path, you can browse through these designer-made personal website templates. Not only will they let you make a personal website for free, but you’ll also be able to adjust the design and focus on the content itself, while ensuring a positive user experience and optimal website navigation. Learn more: What is a template Ideally, you should pick a template that already matches your personal style and content needs. Consider whether you’ll be creating a one page website or a multi-page one, and choose a template that fits these requirements. Worth knowing: Wix's template library is large but treat any template as a starting point rather than a finished design. Personal sites that go live with minimal changes tend to look like everyone else's. Spend time customizing fonts, colors and section layouts to match your own brand, and the site will feel like yours rather than a template that happens to have your name on it. That's an instinct Ashley Reckdenwald, founder of the nonprofit Land of Lovies, leaned into when she built her site: "I always tend to go rogue from the template. But it gives me a good skeleton. It allows me to take a look at what I have and then customize it." Her finished site looked polished enough to attract media attention within days of launch. Tip: Take a look at these one page website templates if you decide to go for a minimalist experience, or browse the entire collection of website templates if you prefer to keep your options open. Learn more: How to make a website with AI, or use Wix's ChatGPT integration—just type "@Wix" in a ChatGPT conversation to generate a full Wix Harmony site from a single prompt. 04. Add your own content At this point, you should have a clear idea of why you’re creating a personal website. Now that you’ve chosen a template to get you started, it’s time to consider the how. Dafna Rabin, Template Design Team Lead at Wix, sees this skipped step constantly: "Once you pick the right layout or the right template for you, I think it's really important and a lot of time users don't really do it, is to first make sure you customize all the content. Don't leave unrelated images or unrelated paragraphs. Really think about the flow of the content of the story that you want to tell your users." While some things are best achieved spontaneously, building a website from scratch is not one of them. Before you find yourself knee-deep in web design, identify which content your personal website requires. Grab a pen and paper, and make a list of all the content your site should contain. This will vary depending on your area of expertise and the type of site you’re creating. However, here are a few elements that almost every personal website should include: Homepage: Your homepage is likely to be the first page on your site that visitors see. To make a positive first impression, strive to perfect your homepage design. Clearly communicate who you are and what you do with a strong mission statement and an eye-catching design. Bio: Your bio can take the form of a short personal introduction on your homepage, or you can create a dedicated ‘About’ page. Your bio should highlight your professional career, but don’t be afraid to also express your unique personality by sharing additional hobbies and interests. If you’re creating a resume website, consider adding a downloadable version of your CV. Your best work: Your personal website can serve as an online portfolio that showcases your scope of work. Alternatively, you can include samples of your work and link to external pages. Make sure to curate your portfolio so that you’re only sharing the pieces you’re proudest of. Even if you don’t operate in a visual field, like design or photography, you can find ways to showcase your work online. For example, if you’re in marketing, share the stories behind your most successful campaigns, highlighting your role and the end results. If you’re a journalist, mention publications you’ve written for and link to your articles. Images and videos: Even if you’re not looking to create an illustration or artist portfolio website, visual aid is always a good idea. Incorporating a photo of yourself will craft a more personal atmosphere and make you seem relatable. For an added sense of professionalism, consider including images or videos of yourself engaging in your line of work. This could be anything from you speaking at a conference, performing on stage if you're creating an actor website, sitting at your desk in an office environment, and more. Blog: Creating a blog is a great way to share your knowledge and provide valuable insights about your field. It will also demonstrate your level of expertise and writing abilities to potential employers. You can write about anything from industry updates to an obstacle you personally experienced in your career and more. If you're going for an even more personal route, a blog can be an amazing addition to a fan website or even a memorial website. Hanna Kimelblatt, Blogger and Growth Marketing Expert at Wix, frames it this way: "Just as important as what your audience wants to read, it's finding a topic you enjoy writing about. Blogging can be one of the most fun activities you can do, but it could also feel like a chore if you're not passionate about its content. Turning something you love and know a lot about into blog posts is a great strategy to attract readers: they'll come for the knowledge, but they'll stay for your authentic outlook and first-hand experiences." Testimonials: Adding quotes from people you’ve worked with in the past is a great way to prove your skills and improve credibility. Try encouraging people to write substantial testimonials that highlight specific qualities of yours, rather than simply stressing how wonderful you are. While this may be true, over-the-top bragging can end up sounding fake and having the opposite effect of what you’re looking to achieve. Testimonials also work well in graphic design resume websites, so remember to include those that are relevant and positive. Contact: If your site visitors can’t contact you, all your hard work will amount to nothing. Include all the relevant contact info in a highly visible spot, and add a social bar with links to platforms such as LinkedIn and YouTube. Once you have all your content prepared, add the relevant pages to your site. Tie them all together using a website menu that will enable visitors to fluidly navigate through your pages. You'll also need to consider if you're going to opt for static or dynamic web pages. On static pages the content stays the same, regardless of the user. On dynamic pages, in contract, the content can change according to the type of user, their location or their past known behavior on a site. If you're not sure at this stage, be sure to opt for a CMS that gives options for both when making a personal website. Learn more: How to vibe code a website 05. Customize your design The design of your website is just as important as the content itself. If it doesn’t look the part, visitors are likely to click away from your site without giving your valuable content a second chance. Other than picking an expertly designed template that resonates with you and your personal brand identity, make sure your website has a clearly defined visual language. This means that every part of your website, from the call-to-action buttons to the footer, should be cohesive in terms of tone and style. Here are the elements to take into account: Color scheme: Colors have a huge impact on mood and tone. Look into color psychology to pick a selection of colors that evoke the right sensation. Are you dynamic and energetic? Calm and sophisticated? To try out different combinations and ensure an aesthetic result, use an online color palette generator tool. Font choice: Similarly to colors, typography also has a part to play in conveying different moods and feelings. To choose the best fonts for your website, browse other websites for inspiration and get a feel for which type of font suits your brand. The resume website templates on Wix already come complete with sophisticated font pairings. Website layout: Ideally, you’ll have already picked a template that accommodates your content, so you won’t have to adapt the layout of each page too much. Browse the most common website layouts and adopt the ones that suit your content the best. For example, a split screen layout could give you the chance to share an image alongside text on the top fold of your website’s homepage. Alternatively, if your site is highly visual, a fullscreen image layout might suit you better, as it will put the spotlight on an image of your choice. Logo: Your logo is an essential part of your branding. If you don’t have one already, we recommend creating your own logo and adding it to your website in strategic places, such as your website menu. Don't forget to plan your favicon too - that little icon in the corner of web browsers when you type in a website url. Yaya Aaronsohn, Head of Brand Maker at Wix, frames the design decision behind a logo this way: "A truly successful logo goes beyond just imagery; it tells a story that deeply connects with its audience. Crafting such a logo involves blending elements that reflect the brand's identity, appeal to its target audience, and embrace modern design trends." This is the part where customizing the build pays off. Gergei Erdei went through this process firsthand when scrapping a developer-built site and rebuilding the whole thing on Wix himself: "I loved building it myself because I could be obsessive about the details. For a creative person like me, getting the composition and the feel of each page exactly right isn't a small thing. And Wix's drag-and-drop builder made it possible to get that precision without writing a single line of code." Waste no time and create your site from start to finish with Wix's website builder. 06. Make sure you’re mobile-friendly With more and more internet traffic coming from mobile phones, the best websites should look pixel-perfect on every device. In addition, since Google introduced mobile-first indexing, websites are ranked on search engine results predominantly according to their mobile versions. When creating a website with Wix, the mobile editor will automatically optimize your design for both desktop and mobile. If you want to make any further changes, you can tweak the design, making sure that your text is still highly legible and that visitors can easily navigate through your personal website. If you’re creating your website with Wix Studio, an advanced creation platform from Wix, you’ll have complete control over breakpoints. This means that you can see and design your responsive website at any viewport size, using intuitive drag-and-drop on a flexible new canvas. Once you've designed your site for mobile, be sure to manage it from a mobile app also, for greater convenience and control while on the go. The Wix mobile app was built for just this purpose. 07. Optimize for SEO There are many ways to promote your site, from social media to email marketing tools. However, preparing your site for search engines is something you can - and should - do in the early stages of creating your personal website. There are a number of search engine optimization (SEO) tips that can help improve your ranking on search engines. For example, you should find the right keywords for your website and focus on them throughout your written content, plus pick a domain name (and later your subdomains) that shows Google what your site is about. Expert tip from Idan Cohen, SEO Growth Specialist at Wix.com: Effective keyword research is a nuanced process of refinement and expansion. Start by eliminating irrelevant topics to focus on core themes with high relevance and demand. Then, delve deeply into these topics to uncover nuances in keyword types, user intents, and search queries. This detailed understanding allows for a more targeted and strategic content approach, maximizing the effectiveness of your SEO efforts. To make sure you’ve covered all your bases, we recommend using the Wix SEO Setup Checklist (formerly known as the SEO Wiz). From writing alt text for your images to indexing your site on Google, this tool will walk you through a personalized SEO plan. You’ll get an understanding of how each step can help drive traffic to your site, plus a clear explanation of how to do it. Choosing a domain name for your personal website Your domain name is the address people will type to find you, so it's worth spending a few minutes to pick the right one. The strongest option for a personal website is your own name: firstnamelastname.com. It's memorable, easy to spell over the phone, and works whether you're job-hunting, freelancing, or building a brand around yourself. If your name is already taken, you have a few good fallbacks. Add a middle initial (firstnameMlastname.com), spell out your middle name, or attach a relevant descriptor (yournameWrites.com, yournameStudio.com). Some people use a prefix like "the" or a professional title (drYourname.com). Avoid numbers, unusual hyphens, and clever misspellings, since you'll have to explain them every time you say the address out loud. A .com extension is still the safest default because most people type it by reflex. If .com isn't available, .me, .co, and a .io domain are reasonable alternatives for personal sites, and country-specific extensions like .uk or .de make sense if your audience is regional. You can search for and register a domain directly through Wix when you build your site, which keeps everything connected in one account. 08. Get a second opinion Once you’ve reached this stage, preview your website to check that everything loads well and that there aren’t any typos or broken links. While you’ll probably have a comprehensive, impressive personal website by now, even the best website designers need an extra eye sometimes. Asking a trusted colleague or friend to review your site could help take it up an extra notch. Perhaps you could improve your bio, write a more powerful mission statement or incorporate a touch of animation in your website design. Receiving feedback isn’t always easy, but it’s worth leaving your ego behind and approaching the critique with an open mind. Once you’ve made any fixes and are satisfied with the final result, it’s finally time to hit the publish button. 09. Promote your site After all your hard work, your personal website is up and running. But you don’t want it to just sit there, lost and alone in the online world. On top of optimizing your site for SEO, there are many effective ways to promote your website for free. Here are a few techniques for getting more eyes on your site: Harness the power of social media marketing by sharing your site on your social channels. You can link to your website on your profile, as well as update your friends and followers by posting about your new creation. Use email marketing to craft valuable newsletters to send out to your subscribers. You can inform them about new blog posts, fill them in on a lecture you’re giving, or send them links to inspirational articles or talks you’ve heard from industry leaders. Add a link to your website and social channels on your email signature. This simple online promotion technique means that any email you send out will automatically contain these links and increase the chances of people reaching your site. If you’ve never created an email signature before or want to refresh the existing one, test out HubSpot’s free email signature template generator that lets you customize every single element of the email signature and choose from pre-made signature templates. In addition to creating a blog, contact other bloggers from your industry and suggest you write guest posts for one another. This win-win situation can help both parties gain more exposure and bring potential leads to your personal website. Sharon Greenfeld, Team Lead of Outreach at Wix, has a specific take on what makes guest posting work: "Use guest posting to bring something new to the table on a specific topic. Guest posts should be innovative and unique while staying true to what is relevant for your blog and brand." Remember to use your site analytics to really understand what's happening with your website, in terms of number visitors, where they're coming from and how they engage with your personal site. 10. Consider your website infrastructure When building a personal website you'll want to make sure you choose a website builder with robust website infrastructure for utmost reliability, performance and security. This also means considering what type of hosting you plan to use (Wix sites all come with multi-cloud hosting, for 99.99% uptime), and how secure your site is (Wix sites all come with free SSL certificates, TLS 1.2+ encryption, and 24/7 security monitoring, among other security features). One of the most common mistakes when creating a website is forgetting about your website security. Learn more: Wix vs Squarespace, Best personal website builders What a personal website actually does for solo founders and creators Beyond the design and SEO mechanics, a personal website often becomes the central trust-building tool that opens up other opportunities. Nicole Michler, founder of the coaching business Phase 20 based in London, describes her Wix site as the "beating heart" of her business. Since launching, she has coached 100+ clients across 15+ industries as a solo operator, with her first client converting into a corporate speaking engagement directly from the site. "Everything happens on my website and it gives me that instant credibility because of the way I can present myself." The same principle shows up across very different creators. Gergei Erdei, the former Gucci designer mentioned earlier, used his Wix site to land Matches Fashion as his first client before he had a business in place. In both cases, the site was the credibility anchor that made the next conversation possible. Is a personal website still relevant in 2026? While social media and online platforms have become increasingly popular as spaces for personal brand building, personal websites remain relevant in 2026, offering several significant advantages over other platforms. Unlike social media where algorithms and policies constantly change, your website is fully yours. It’s your space to share your story, skills and achievements exactly how you want, ensuring your personal brand stays consistent no matter where digital trends go. Around 97% of consumers search for local services online, making it more important than ever to have your own website. A personal website elevates your professionalism by creating a polished, lasting impression for potential clients, employers or collaborators. Unlike the fleeting nature of social media, your site is a stable, customizable platform that grows with you, adapting as your career and goals evolve. Your website is your foundation. It helps you stand out, connect with your audience and showcase your work—on your terms. In today’s fast-paced world, it keeps you visible, in control and ready to make an impact. How to create a personal website with no experience? Building a personal website with no experience is completely doable. You don’t need coding skills or a background in design to create a site that showcases who you are, what you do and what you care about. With a website builder, you can start with a template designed for personal branding, portfolios or resumes, and then add your own content, images and personal touches. Even beginners can make a site that feels polished and professional. Templates give you a clear structure so you can focus on highlighting your bio, portfolio, blog or achievements. Tools for mobile optimization, SEO and navigation are built in, so your website not only looks good but also works well on any device and is easy to find online. Creating a personal website without experience is also a chance to explore your personal brand. Experiment with layouts, colors and images until your site truly reflects you. By the time you publish, you’ll have a website that tells your story, showcases your best work and helps you connect with others—all without prior experience in web design. How much does it cost to make a personal website? Building a personal website can cost anywhere from nothing to a few hundred dollars a year, depending on how polished you want it to look. Most website builders, Wix included, offer a free plan that lets you publish a real site with a builder subdomain (like yourname.wixsite.com), which is a fine starting point if you're testing the waters or building a hobby site. For a more professional setup, expect to spend roughly $100 to $300 per year. A custom domain typically runs $10 to $20 a year, and a premium website plan that connects your domain, removes builder branding, and unlocks features like more storage, analytics, and a business email usually sits in the $15 to $30 per month range. Wix's Light plan is the entry point for connecting a custom domain to a personal site, with mid-tier plans adding more advanced features as you grow. Beyond the platform, the only extras most personal sites need are a paid theme or template (often free with the builder), professional photography if you want custom shots, and possibly a tool subscription for things like email marketing or scheduling. For the vast majority of personal websites, the total annual cost stays well under $400, and the only recurring fees are your domain and your plan. Why trust Wix’s experts? This article was written by Wix’s in-house team, with years of experience helping people turn their ideas into successful websites. Every tip, template recommendation and example comes from real Wix projects, aimed at helping you launch a site that looks polished, functions smoothly and supports your long-term goals. We’ve worked with millions of creators, entrepreneurs and business owners to bring their visions online. Our team keeps up with the latest in design, user experience and SEO, so the guidance you get is practical, actionable and proven to work in real-world projects. Consider this blog your go-to resource for every step of your website journey—from creating your first page to growing a site that reaches your audience and evolves with your goals. How to make a personal website FAQ Does it cost money to make a personal website? Not necessarily, you can build a website for free. However, the cost of building a personal website can vary depending on the the features and functionality you need. Website builders are affordable platforms that allow you to create a website without any coding knowledge. You can choose from a variety of templates and drag-and-drop elements to create your website. Learn more: Is Wix free? Is it worth having a personal website? If you want to share your work with the world, promote your business, or simply have a space to express yourself, then a personal website is a valuable asset worth having. It is a relatively easy and affordable way to create a space for yourself online and share your unique story with the world. What should I show on my personal website? The content you show on your personal website will depend on your individual goals and interests. However, some common elements that people include on their personal websites include: A bio or personal summary Portfolio of work Contact information Blog posts Photos and videos Links to social media profiles You can also use your personal website to share your thoughts and ideas, write about your hobbies, or simply create a space to express yourself. Can I create a website for free? Absolutely, you can understand how to go about creating a website for free using Wix. The free plan provides all the basic tools you need to design and publish a website, including access to templates and hosting. Can I create a website by myself? Yes, you can create a website by yourself, even without any technical skills. Wix offers intuitive tools, such as a drag-and-drop editor and pre-designed templates, to make website creation accessible to everyone. You can customize your design, add features and build a site that fits your needs. How much does it cost to build a website on my own? A basic website can cost as little as $16 per month if you build it yourself, while more intricate sites or those requiring professional assistance (such as designers, copywriters or photographers) can exceed a total cost of $10,000. How to make a personal academic website? Creating a personal academic website starts with defining its purpose such as showcasing research, publications or teaching materials. Choose a platform that’s user-friendly and allows for professional customization. Organize your site with clear sections for your CV, academic projects, contact information and other highlights of your work. Ensure the design is clean and polished to reflect your professionalism and make it easy for visitors to explore your content.

Ready to showcase your best work? Start building your portfolio → Knowing how to make a portfolio is a must for any designer or creative ready to present their work. An online portfolio is the modern business card, resume and project gallery all in the place clients and employers go to see what you can do. Building a website for your portfolio lets you highlight your skills and unique voice while keeping everything crisp and professional. With the right tools, you can go beyond limits and create an online presence that truly stands out. Wix gives you the tools to make a portfolio website fast. To get started, here’s a guide on how to start a website that reflects your charm and talent. TL;DR: How to make a portfolio A great portfolio puts your best work front and center while showing off your style and making it easy for clients or employers to explore and get in touch. Use clear project descriptions, high-quality images and key pages like About, Resume and Contact. Make your site easy to navigate, mobile-friendly and optimized for search engines. Get inspired, pick a design or template that fits you and use AI tools to save time and polish your visuals and text. Keep it fresh by updating often, asking for feedback, sharing it around and tailoring it to the work you want next. With Wix's portfolio builder, you can create a professional, eye-catching portfolio in a few clicks. Wix offers beautiful templates for your online portfolio. Customizable templates and intuitive tools make it easy to showcase your work with confidence. According to Tomáš Ondrejka, CMO at Kickresume, who has reviewed more freelance portfolios than he can count: "If a referral builds trust through someone else's word, an online portfolio builds it through your own." That framing is the right way to set expectations for everything that follows. A portfolio is not a passive archive of past work, its the active sales asset that earns you the next opportunity. With Wix’s portfolio builder, you can create a professional, eye-catching portfolio in just a few clicks. Customizable templates and intuitive tools make it easy to showcase your work with confidence, leaving a lasting impression on every visitor. What is a portfolio? A portfolio is a collection of your work, skills, experience and achievements. An online portfolio is a website that brings all of this together, making it easy for employers, clients or collaborators to see what you can do and understand your expertise. Portfolios are used across all fields, but the most common ones include creative arts (graphic designers, photographers, writers, musicians, etc.), technical fields (software and web developers, engineers) and business. When putting together a digital portfolio, focus on the essentials that show what you do best. What to include in a portfolio starts with your top projects, then adds a short bio or About section, your resume or work experience, contact info and any awards, testimonials or extra skills that help highlight your strengths. Whether you’re making an art portfolio, a fashion portfolio or a marketing portfolio, it’s your space to express your style, share your story, and make a lasting impression. Learn more: What is a portfolio? What makes a great portfolio? Portfolio elements Portfolio best practices Clear focus Highlight your strongest skills or niche. Make it obvious what you do so visitors immediately understand your expertise. Quality over quantity Show only your best projects. Remove outdated or weaker work to keep your portfolio sharp and impressive. Strong visuals Use high-resolution images, mockups or videos. Present work in context to help clients see its impact. Easy navigation Organize your site logically with clear menus and headings. Make it simple for visitors to find key projects quickly. Personal branding Keep colors, fonts and tone consistent. Add a bio or story that reflects your style and professional identity. Concise project descriptions Explain your role, process and results in a few sentences. Focus on what matters to clients or employers. Fast load time Optimize images and use a reliable platform. Fast pages keep visitors engaged and reduce frustration. Contact information Include a contact form, email and social links. Consider adding a call-to-action on every page. Regular updates Refresh your portfolio with new projects, achievements or testimonials. Show growth and stay relevant. Learn more: Why do I need a portfolio? How much does a portfolio cost? Common portfolio mistakes How to create an online portfolio No matter what industry you’re in, there are several key tips you’ll want to take when building your online portfolio. These range from designing your portfolio in an attractive way to making sure it sees the day of light. Ready to create an online portfolio? Start designing yours now. Gather inspiration for your portfolio Choose your online portfolio design Showcase only your best projects Use high-quality images Include the right portfolio content and features Improve your portfolio's UX Work on your site's SEO Make it mobile-friendly Ask for honest feedback Publish and promote 01. Gather inspiration for your portfolio Creating an online portfolio begins with some visual research. Look at other online portfolio websites or digital portfolio examples to generate some initial ideas. Next, define your purpose. Decide whether your portfolio is for job applications, freelance clients or school projects, as this will shape both your content and how you present it. Choose your format. You can go with a physical binder or notebook, but a digital portfolio like a website or PDF is recommended for accessibility and reach. When looking through these resources, start thinking of the vibe you want your portfolio to convey and what experience you aim to create. Take notes or make a mood board to accompany you throughout your creative process. Consider essential details like the color palette, typography and site structure that you like, and clue yourself in on current web design trends. Finally, gather your content. Collect all materials in one place using subfolders for work samples, your bio, testimonials and branding elements. Draft your text content, including project descriptions and your “About Me” section, in a document for easy access when building your portfolio. Gather your current resume, a professional bio, a list of your key skills and any testimonials or letters of recommendation you might have. Check out these niche website examples for inspiration: Teacher website examples AI portfolio examples Videographer portfolio examples Best UX portfolios Author website examples 02. Choose your online portfolio design How do you want visitors to move from one page to the next? What do you want them to see first? These are questions you’ll ask yourself at the next step when you’re designing your actual site. There are two easy ways to get started at this stage: Choose a template: Nearly all portfolio website builders will offer pre-built templates that you can choose from. Wix, for example, has dozens of portfolio and CV templates (not to mention 900+ total website templates) spanning all types of industries. Learn more about website builders in this comparison guide: Wix vs Squarespace. Design with AI: Use an AI website builder like Wix that can create a bespoke site for you in minutes. With Wix, simply chat with AI about the type of portfolio you want to achieve—then watch as AI designs a site to match your goals and desired aesthetic. Wix Harmony is Wix's AI website builder that lets you go from a single prompt to a fully designed, business-ready website. At the center of the experience is Aria, Wix Harmony's built-in AI agent, who is contextually aware of your canvas and can generate pages, refine copy and offer expert web design and business strategy guidance throughout the build. From there, full drag-and-drop control lets you shape every detail by hand: pixel-level customization, custom component generation and a brand kit for global site styles give you radical creative control on top of AI generation. Move fluidly between chatting with Aria and editing manually whenever you want. Every site is backed by Wix's enterprise-grade infrastructure, so reliability, security and performance are built in from the start. Worth knowing: AI-generated portfolio sites get you to a polished first draft fast, but the work that makes a portfolio land starts after the AI is done. The first generation gives you structure and a baseline aesthetic. The features that turn visitors into clients (your specific case studies, your real before-and-after visuals, your written voice) all need your hands on the final 20%. Always plan for the customization time. Pro tip: Decide on the hierarchy of your pages and the user journey. This will help visitors explore your work without feeling lost. Include clear menus and consider a table of contents for large portfolios. 03. Showcase only your best projects and work When learning how to make a portfolio, remember that your actual work is the core of your online portfolio, so make sure to showcase it in the best way possible. It should stand out and be easily reachable through the homepage and/or website menu. You can highlight this work by creating a dedicated “projects” page on your website. Did you know? Wix’s AI portfolio creator saves you hours of repetitive work by allowing you to upload media and instantly arrange them into projects, complete with suggested titles and descriptions. Share your best work Expose clients to your creativity and skill by sharing only your best work. Focus on quality over quantity. Choose 8 to 12 of your strongest, most recent and most relevant pieces that demonstrate the breadth of your skills. This way, you’ll bring their attention to your strengths and maintain a consistent level of quality throughout your portfolio. Include examples that highlight different aspects of your expertise, such as technical skills, creative problem-solving and collaboration. Whenever possible, include quantitative data (e.g., "Increased sales by 14%") or testimonials to validate your success. One Wix user who built a luxury portfolio site that worked exactly as a portfolio should is Gergei Erdei, a former Gucci designer now based in the UK: "I loved building it myself because I could be obsessive about the details. For a creative person like me, getting the composition and the feel of each page exactly right isn't a small thing. And Wix's drag-and-drop builder made it possible to get that precision without writing a single line of code." Before Gergei had a full business, his Wix site landed Matches Fashion (one of the world's top luxury eCommerce platforms) as his first client. As he puts it: "By the time I was ready to pitch, my website was a window into the world I was building, ready and waiting if anyone wanted to look closer." The takeaway: your portfolio is the pitch so treat the work-curation step as the highest-leverage decision in the build. Make sure to include close-up shots of intricate details in your work. This lets viewers appreciate the craftsmanship and finer elements of your designs. Arrange your items in an order that makes sense, such as by project type, chronology (most recent first) or theme. For each project, include a brief description or case study that outlines the brief, your thought process, your specific role and the project's outcome. Make sure to include close-up shots of intricate details in your work, too. This allows viewers to appreciate the craftsmanship and finer elements of your designs. Arrange your items in an order that makes sense, such as by project type, chronology (most recent first) or theme. For each project, include a brief description or case study that outlines the brief, your thought process, your specific role and the project's outcome. This tells a story about your work ethic. Add context and keep it fresh For each project, include the goal, your thinking process, your specific role and the final outcome. Sharing process work like sketches or drafts can build credibility and show your problem-solving approach. Consider adding a "Passion Project" section to your portfolio. This is a space to showcase work you’ve done purely out of interest or curiosity, unrelated to client demands. It highlights your creativity, initiative and personal style, offering a refreshing glimpse into your unique perspective. Make sure to update your website every once in a while so that you’re always sharing your most recent creations. Including a variety of pieces can help people get a sense of your range. It’s helpful to add a narrative for each project so that visitors can get a sense of how you come up with creative solutions and/or work with your clients. An oft-overlooked portfolio design tip: make sure to give a concise description of the project and mention your role, as well as any collaborators you worked with. According to Hani Safe, product manager at Wix: "An outstanding portfolio is all about storytelling. It's not just a showcase of work, but a narrative that weaves together a professional's skills, creativity and personality. Features like dynamic presets, AI setup and beautiful templates let creators bring their stories to life, ensuring that every portfolio not only stands out for its aesthetic appeal, but also tells a compelling story about the creator behind it." 04. Use high-quality visuals It’s not just photography portfolios that need high-quality images; all portfolios need them, whether you’re making a fashion portfolio or a marketing portfolio. To ensure that your work looks as impressive online as it does in real life, invest time and effort into photographing your work, your process and your products. In cases where professional photography or a photo shoot is not feasible, follow product photography best practices or use free photo-editing tools to enhance your images. According to Ido Kosover, Head of Media at Wix, who has analysed website performance across the platform: "Low-quality images create trust issues. Images that don't match what you do create confusion. Images can be just as much of a distraction as they can be helpful, if you're not careful." For a portfolio specifically, the stakes are even higher. Visitors are explicitly evaluating your visual judgement. A blurry hero image or a stock photo where a real project shot should sit is not just an aesthetic miss, it's a signal that the creator behind the site can't or won't ship at the level the work requires. Make sure all your images are high-resolution and clearly labeled. Show your work in real-world settings Another way to enhance the presentation of your projects is by using mockups. Mockups allow you to display your designs in real-world settings, such as showing logo designs on stationery or app interfaces on devices. This not only elevates the look of your work but also helps potential clients or employers visualize how your projects come to life. Make sure to maintain a consistent visual identity using chosen colors, fonts and logos throughout your portfolio. When showcasing your images, the Wix Pro Gallery can set you up with customizable layouts and effects. You can also use AI tools available in Wix—like an object eraser, background remover and more—to professionalize your images. 05. Include the right portfolio content and features Once you have a good base from which you can set off and a collection of projects ready to display, it’s time to identify which additional content you want to include in your online portfolio and how to present it strategically. This includes text, images and other media. Whether you need some model portfolio examples or you're creating an industrial design portfolio, graphic design portfolio websites, a stunning photography portfolio or any other type of website. Here are the most crucial pages and sections to include, plus some professional design features to consider: Homepage The virtual home of your portfolio should grab your visitors’ attention with an eye-catching design. On top of the visual aspect, your homepage is a chance to stir the curiosity of potential clients and employers with a powerful introductory sentence. Keep this sentence short and sweet, clearly expressing who you are and what you do. There’s no need to go into your biographical details here (that’s what your ‘About’ page is for), but your name and main area of expertise are an absolute must. Since your homepage acts as a starting point for visitors, be sure to also include a menu of items that’s easy to find and directs users to the right places on your site. About page The About page is where you present your background and short bio, provide essential information about your activities and summarize your unique identity and values. Include any distinctive elements, such as your achievements and skills. It can also be a good idea to clarify your current employment status and include your CV. We recommend adding a downloadable PDF so those interested in hiring you can add it to their system. You can show off your personality with puns, smart microcopy, illustrations or anything else that feels true to you. Take a cue from DA Creative which emphasizes its confident and assertive bio with futuristic graphics and bold bits of microcopy. As Liley-Beth Griffin, Senior Marketing Writer & Creative at Wix, frames it: "Your website is your brand in its truest form. It's one of the few places you dictate the narrative and vibe." For a portfolio, that means the About page is the single highest-leverage page for shaping how a visitor reads the rest of the site. Contact information Make sure people who’ve visited your site can easily contact you to inquire more about your services or employment status. Add a contact form, your email address, phone number and links to your social networks. These elements can be featured in various areas of your site: your main menu, on a dedicated contact page or as a pinned element on the side of the screen. It’s also a good idea to repeat your contact details in your website footer, offering visitors a final invitation to get in touch. Clients and testimonials Highlight your professionalism with a list of respected clientele who have chosen to work with you in the past. If any of your projects have been featured elsewhere or have received press coverage, mention that too (especially for a portfolio dedicated to high-ticket industries, like architecture portfolios). You might additionally want to drop in a testimonial or two by satisfied clients. As long as the feedback feels genuine and not over-the-top, testimonials often add credibility to your online portfolio. Adding references can also achieve this. Won any awards? Include these too. The type of award, the issuing body and the date you received it. Provide any needed context on the competition too. Incorporate professional features To craft a professional look and an engaging experience, see how you can incorporate design features that catch your visitors’ eye by taking your online portfolio design up a notch. From hover effects and parallax scrolling to animation and lightboxes, these finishing touches can help bring your website to life. They can also serve as functional tools, drawing your visitors’ attention to a specific place or generating interaction. Tata Rekso demonstrates the sizable impact these elements can have on the user experience. When you hover over one of her featured works, the text changes color and a sneak peek of the work pops up beside it. With Wix, hover effects like these are easy to add. If the effect you're looking for isn't available, you can use Wix Studio to make your site more dynamic and tailor it to your specific needs. This web development platform lets you insert code elements into your website with various custom interactions, helping you bring your most intricate visions to life on your portfolio. Contents page If your portfolio contains a lot of examples of your work and projects, you might want to consider including a contents section to organize them all. This is also a good idea if you plan to create one portfolio to reflect all your different types of projects and skills. You can use the contents page to organize your content by projects, or expertise — and help whoever you share it with navigate to the most relevant work for them. Resume Creating an online portfolio to showcase your work means it acts as a resume also. Go one step further and include a page that summarizes your work experience so far — both in-house, freelance or contractual. Include where you worked, your key responsibilities and projects and the dates. Start with the most recent first. Make sure to provide a list of your hard skills and expertise. You might include the design tools you know how to work with, or whatever is relevant for your field. Personal statement Consider starting your resume page with a personal statement to set the tone and provide context for your entire collection of work. This allows you to share your background, highlight unique skills and articulate your professional goals. A well-crafted personal statement turns your portfolio into a compelling narrative that distinguishes you in a competitive market. Showcase the design process Showing the design process in a portfolio offers a window into your creative journey and problem-solving abilities. By including sketches, drafts and various development stages, designers can vividly illustrate their approach to tackling challenges and refining ideas. This level of transparency not only highlights your creativity and adaptability but also builds trust with potential clients and employers. Are you a publicist trying to land new business? Learn how to make a PR portfolio that wins over clients. 06. Improve your portfolio's UX Now that you have your content, it’s time to make all the pieces come together. There are a number of factors to take into account for creating a strong UX, or user experience, on your website. Plan your portfolio pages and content Start by listing all the web pages you’ve decided to create. Then, identify which elements will need to be included on each page (although if you used an AI website builder, your site may already be hooked up with all the core elements and content that you need). For example, a project page might include a featured image, header and description, plus a few extra images or media features. Listing the items on each page will help you decide on their hierarchy before fleshing out the content. Guide users with navigation and structure Don’t forget to add a table of contents, especially if your portfolio spans multiple pages or showcases a wide variety of work. A table of contents makes it easier for users to find specific sections or projects quickly, improving their overall experience. It acts as a guide for your site, helping visitors explore your work without feeling lost. Once you know which pages will make up your online portfolio, you’ll be able to decide on the navigation. How do you want your visitors to transition from one page to another? Will you include a hamburger menu that opens up into a fullscreen list, or a fixed menu at the top of each page? How will you indicate what page people are on? According to Moti Sarig, UX designer at Wix with six years of UX experience: "Most people are busy or distracted when they land on your site. They don't read; they scan. And if they don't get what they need within a few seconds, they leave." For a portfolio, that means the first screen above the fold has to do the heavy lifting. Visitors who can't immediately see your strongest work and your name are not coming back later to find them. Worth knowing: portfolio UX has one job above every other consideration, getting a visitor to a specific piece of work as fast as possible. If a hover effect or animation slows that journey down, cut it. Treat every motion design choice as a decision between flair and function. The portfolios that book clients tend to lean toward function over form. Learn from portfolio examples UX designer Diana Renko's portfolio illustrates that great UX design can be both functional and inventive. Her redesigned hamburger menu stands out for its unique spin while remaining easily recognizable. This creative approach showcases Renko's ability to blend familiar usability with personal style, proving that good UX design need not be dull. For more ideas, check out this collection of the best UX portfolios. 07. Work on your site's SEO What good is an online portfolio if no one gets to see it? In order for your clients to find you and book your services easily, work towards optimizing your website to bring it higher up on Google search results. Search engine optimization (SEO) is an ongoing task, concerning various elements of your site. Here are some pointers will help you get started: Create unique, fresh and valuable written content: Write blog posts or portfolio descriptions that share ideas other creatives will enjoy. This shows both visitors and search engines that your site is active and relevant. (See writing portfolio examples for inspiration). Use relevant keywords: Research commonly searched phrases in your field, like “independent web designer” or “Toronto architect”, and integrate them into page titles, descriptions, headings and content. Write SEO-friendly alt text for your images: Provide brief, descriptive text for all images (for example, “postcards and business cards for a branding project”). Alt text improves accessibility and helps search engines understand your visuals. Optimize metadata: Ensure each page has a clear title and description to improve search visibility. Leverage local SEO: If you have a physical location, claim your business on Google My Business, add your location to pages and register on relevant directories to attract local clients. Pro tip: If you have a Wix website, try Wix SEO. It’s a free, step-by-step plan designed to help improve your site’s SEO with a tailored checklist and helpful tips. You can additionally use Wix’s AI meta tag creator to write title tags and descriptions at scale. Worth knowing: SEO results from a new portfolio site typically take weeks to months to compound, regardless of how well-optimized the content is. The setup work pays off, just not immediately. Most freelance and creative work comes from referrals, networking and direct outreach in the first 6 to 12 months. Treat SEO as the long-term moat, not the launch channel. 08. Make it mobile-friendly It’s easy to forget about the huge amount of users who are likely to be viewing your site from a smartphone. In fact, mobile devices account for Nearly 60% of web page views worldwide. That’s why the best website designs should look just as good on mobile as they do on desktop. Design your portfolio for small screens One of the major challenges designers face when it comes to creating a portfolio online is ensuring that it will be mobile-compatible. Your mobile website is more than just web design made smaller, so there are a few rules to keep in mind when designing for mobile. For the small screen, you’ll want to declutter the mobile version of your site, keeping only the most crucial elements visible. Furthermore, pay attention to the fonts and colors you use and make sure they’re legible. Reduce the amount of typing required and consider adding a search bar to ease navigation. Take a look at journalist Lauryn Higgins' portfolio to see an example of mobile design done right. Her minimalist design easily translates to mobile—a good argument to choose a minimalist design style if it suits your brand. Tools to simplify portfolio mobile design If you’re creating your portfolio with Wix, your site will automatically generate a mobile-friendly version, with an adaptive gallery for your images. That cuts down a significant portion of the work, but it's important to check the mobile editor every time you update your site design to check that the generated site correctly captures your vision. 09. Ask for honest feedback We all know the feeling of getting lost in a project until we lose sight of what it really looks like. That’s why it’s always best to run your website by a second set of eyes for some insight and fresh ideas. Ask your trusted friends what they have to say about your portfolio’s content and visuals. Did they think your portfolio was missing information? What did they like or dislike about your site’s appearance? Was it easy to navigate? Even if it means making adjustments, critical feedback from your peers can help you fine-tune the details of your site. To get the most helpful feedback, be specific about what you’re looking for. For example, ask reviewers to focus on areas like navigation, project descriptions or the overall visual hierarchy. Provide context for your decisions, such as why you chose a particular layout or color scheme, so they can offer more targeted suggestions. Additionally, consider asking people from different backgrounds—designers, potential clients or even those unfamiliar with your field—to ensure your portfolio resonates with a broad audience. This diverse input can help you identify blind spots and refine your portfolio for maximum impact. 10. Publish and promote Once you’ve published your online portfolio, don’t forget to share it on all of your social channels, from Pinterest to Dribbble and more. This straightforward social media marketing strategy will help you reach more potential customers, improve your SEO ranking and hear honest feedback. Another Instagram tip for designers is to add social buttons to your site, helping visitors reach your social media profiles easily. One Wix user who built a service business on portfolio-style credibility is Natalie Lucas, founder of Natalie Lucas Studio, a Gold Coast hair and makeup business: "When people are searching for a makeup artist… they're going to be judging you on what you're showing them. Your website is really your opportunity to build trust with your future potential clients." That principle scales beyond beauty. Natalie grew her business from a solo operation to a team of 40 by using her Wix site as the primary trust-building tool with high-end bridal clients. For any portfolio creator, the same logic applies: the site is what closes the deal once visibility has done its job. After you’ve gotten the word out, remember that your portfolio should grow with you. There’s always another tweak around the corner to make it a little better. Keep updating your site with new content and projects, implementing different features, improving the user experience and staying up-to-date with current design trends. Create your portfolio based on your industry: Video portfolio website Photography portfolio website Music portfolio website Model portfolio website Interior design portfolio website Illustration portfolio website Art portfolio website Architecture portfolio website Graphic design portfolio website How to create an online portfolio with AI AI has changed the game, providing a near-instant way to create an online portfolio that’s totally unique to you. Getting started is simple. From Wix, you can access the AI website builder from any type of account. All you need to do is tell the AI about your background and goals for your portfolio. In seconds, the builder will craft a website with all the core pages, imagery—and even text that you need. It will also install the Wix portfolio app to your site, i.e., add essential back-office tools for easily managing the contents of your portfolio. Altogether, you have an assortment of AI tools to choose from within Wix: Website builder: Create a custom portfolio site by simply chatting with AI. Portfolio creator: Upload all the images you want to include in your portfolio in one fell swoop. The AI will automatically organize these images into collections representing the various projects you’ve worked on, plus suggest appealing titles and descriptions for those collections. In minutes, you’ll get a ready-to-publish professional portfolio. Image editing: Automatically enhance photos or use AI to remove and replace distracting elements. Image creation: Create new images and graphics to spruce up your online portfolio. This can be extra helpful if you’re in a role that isn’t design-oriented or work on projects that aren’t visual in nature. Text creation and editing: Tap AI for help brainstorming website copy, whether you need a zinger for your homepage or a bio for your ‘About’ page. The text creator will take into account your brand voice, audience and goals. SEO: Receive assistance with your meta tags and/or optimizing any page for a target keyword. Branding: Through the AI logo maker, get a custom logo that represents you and your work, while making your portfolio feel more professional. Worth knowing: AI is a good fit for the first 80% of a portfolio (structure, layout, baseline copy) and a poor fit for the final 20% (your specific case studies, your real before-and-after visuals, your voice). Treat AI as your assistant for the parts that are repeatable and your handcraft as the differentiator for the parts that are unique to you. Looking to land your next role? Learn how to make a portfolio for a job that gets noticed. Tips to polish your portfolio Now that you know how to make your portfolio, here are some extra tips to make sure you really nail it. (Read also: A CMO's tips for creating an online portfolio that beats referrals.) Use consistent branding throughout your portfolio This means using the same fonts, colors and overall style throughout your portfolio. This will help to create a cohesive and professional look. On top of that, only include your best work in your portfolio. This will help you to showcase your skills and abilities to potential employers or clients. According to Sophie Lee, content writer and web design specialist at Wix: "White space is one of the most powerful tools in your design kit. Give your content room to breathe so your site feels open and organized." For a portfolio in particular, white space is the design choice that makes individual pieces of work read as deliberate rather than crowded. Resist the urge to fill every margin. Keep your portfolio up-to-date As you create new work, be sure to add it to your portfolio. This will help to keep your portfolio fresh and relevant. Make sure that your images are clear, sharp, and well-lit and add clear and concise descriptions to each one. Tell a story with your portfolio Make sure each piece in your portfolio transitions smoothly to present a unified theme, keeping the viewer's attention and showcasing your ability to organize work engagingly. Arrange your projects to tell a story—chronological, thematic or skill-based. Focus on the type of work you want to do in the future If you’re looking to branch off into new fields, or focus more on one type of project over the other, make sure to highlight relevant experiences and skill sets. Don’t spend too much time talking about projects that you’d prefer to avoid in the future. Next steps after your online portfolio is ready Once you finish your online portfolio, you need to make sure it reaches the right people and stays up to date. Share it across social media, LinkedIn, your email signature and industry networks. Promoting your portfolio increases visibility and opens doors to new opportunities. Networking is just as important—use it as a conversation starter at events or outreach and tailor it to highlight work that appeals to potential clients or employers. Keep your portfolio fresh by regularly adding new projects, skills or achievements to show growth. Feedback from peers or mentors can help you improve its design and usability. Share individual projects or behind-the-scenes insights on social media to boost visibility and position yourself as an active professional in your field. Track your portfolio's success using analytics if available. See what resonates with visitors and adjust your focus accordingly. Make it easy for people to connect by including a contact form, testimonials and links to your social profiles. With regular updates and a strategic approach, it will show your value and attract new opportunities. Starting a design business? Use this design name generator to name it. How to make a portfolio FAQ How should a portfolio start? A portfolio should start with a strong introduction that tells your story and what you are all about. You can include a brief bio, your contact information and your goals. You may also want to include a statement of purpose that explains why you are creating a portfolio and what you hope to achieve with it. What makes a good portfolio? A good portfolio is one that is well-organized, easy to navigate and showcases your skills and abilities. It should also be visually appealing and engaging. Here are some tips for creating a good portfolio: Be selective. Only include your best work in your portfolio. Be organized. Organize your work in a way that is easy to navigate. Be clear. Include clear and concise descriptions of your work. Be professional. Your portfolio should be professional in appearance and content. Be consistent. Use a consistent design throughout your portfolio. Be creative. Don't be afraid to be creative with your portfolio. How do I create a student portfolio? To create your student portfolio, decide its purpose so you can narrow down the content you want to include. After that, you need to select your best work, organize it in a way that makes sense and add annotations to explain what the work is about. Then, design your student portfolio in a way that's visually appealing and easy to navigate. The final step is to share your portfolio with your teachers, classmates and potential employers. You can also submit your portfolio to online competitions or portfolio review websites. Creating a student portfolio can be a lot of work, but it's a worthwhile investment. A well-designed and informative portfolio can help you showcase your skills and talents to potential employers, colleges and other opportunities. How do I improve my portfolio? Regularly update your portfolio's content to reflect your latest projects and accomplishments, keeping it fresh and relevant. This can include images, videos and explanations of your projects. Always check your site's speed and load times, to make sure it provides the best user experience for visitors. It's also normal to review and update your portfolio according to your changing goals for it. It might change depending on whether you're using it to look for work, or simply to establish your professional expertise to your peers or clients. How to make a portfolio for job hunting? Create a job security portfolio by organizing your best work with clear project descriptions and outcomes. It's important to tailor its content to the job you're applying for, emphasizing your relevant skills and experiences. It's always best to use a clean and professional design that reflects your personal brand but is versatile for different roles and companies. Always have a concise resume in your portfolio and take the opportunity to showcase diverse projects to demonstrate your versatility. You must include contact information for easy reach. How to make a portfolio for my art? Curate a compelling art portfolio by selecting your best art pieces that showcase your style and capabilities. Consider arranging your examples cohesively within a clean and visually appealing layout. Include a brief statement about yourself as an artist expressing your inspiration and approach. It's important to use high-quality images so the quality of your art shows online. How to build a portfolio for modeling? Create a standout modeling portfolio by featuring a variety of professional, high-quality photos showcasing your range and experience. These should include headshots, full-body shots and different styles of poses. Highlight your experience, measurements (if relevant) and any notable collaborations with brands or companies. Keep the layout clean and easy to navigate, with a brief bio sharing your passion for modeling. How do I build up my portfolio? To build up your portfolio, seek freelance work, internships or volunteer opportunities to gain practical experience. Consider initiating personal projects to showcase your skills and creativity. Collaborate with others on projects to expand your skill set and produce higher-quality work. Continuously educate yourself through relevant courses and workshops to stay updated with industry trends. Solicit feedback from peers and mentors to refine your portfolio and improve the quality of your work. What does a portfolio look like? A portfolio visually resembles a sleek, professionally designed book or website with a clean and organized layout. It features sections with bold headings and high-quality images or videos that showcase work samples, each neatly arranged to draw attention. The overall design emphasizes clear and intuitive navigation, often using a consistent color scheme and typography to create a cohesive look that reflects the creator's style. Do I need a physical portfolio? A physical portfolio isn’t always necessary these days, as most employers and clients prefer digital versions for convenience. However, it can still be useful in certain situations, like job interviews, meetings or events where you want to leave a lasting impression. A well-crafted physical portfolio can show off your attention to detail and make your work feel more tangible and personal. It’s a great complement to your online presence, not a replacement. What should a portfolio look like? Generally, a portfolio should be a curated showcase of your best work, tailored to the specific job or opportunity you're looking for. It should be visually appealing, easy to navigate while highlighting your skills, process and accomplishments. It should always include a concise introduction, a few standout projects with detailed descriptions of your role and the outcomes and a clear call to action or contact information. The goal is to tell a compelling story about your expertise and value in a professional and polished manner.

Turn your ideas into a website you love with Wix → Wix helps you stay HIPAA compliant and makes keeping patient data safe simple. With PHI protection, a supported plan and a signed BAA your site can manage sensitive health information safely and earn client trust. With Wix, you can design, customize and launch a professional website in minutes. Everything about Wix is built to simplify the process so you can focus on what really matters: bringing your ideas to life. Ready to make it happen? Start creating the website you’ve always envisioned today. TL;DR: Is Wix HIPAA compliant? Here’s how Wix website builder supports HIPAA compliance for your site. We’ll cover which plans and features you need, how to turn on protected health information (PHI) protection and the role of a Business Associate Agreement (BAA). We'll also share best practices for managing apps, collaborators and communications to keep client health data secure and go over some limitations and potential restrictions when using HIPAA-compliant tools. You'll learn: What HIPAA compliance means for a Wix site How Wix supports HIPAA compliance Benefits of activating PHI protection Limitations and things to watch out for Steps to activate HIPAA compliance and sign a BAA What is HIPAA compliance HIPAA compliance means following the rules of the Health Insurance Portability and Accountability Act, a US law that protects patient health information (PHI). For websites that collect or store PHI, this means keeping data secure, private and properly managed. Following HIPAA rules keeps patient information safe, protects your business from legal risk and shows clients you take privacy seriously. Learn more: How to make a website HIPAA compliant Key parts of HIPAA compliance To keep your website HIPAA-compliant, there are five key areas to focus on. Each ensures patient data is handled securely, legally and responsibly. Secure storage and transmission Any PHI collected through your website like appointment forms, health questionnaires or messaging needs to be encrypted both in transit and at rest. Encryption ensures data can’t be intercepted by unauthorized parties. Wix’s PHI protection adds a secure layer to your site so sensitive information is stored safely on servers that meet HIPAA standards. This helps protect against hacks, accidental leaks or data breaches. In practice, this is what HIPAA compliant hosting looks like: infrastructure that is purpose-built to meet federal health data requirements. Access controls HIPAA requires that only authorized people can access PHI. Proper access control reduces the risk of internal mistakes or unauthorized viewing of sensitive data. On your Wix site this means carefully managing permissions for team members collaborators and third-party apps. You can limit who sees client information what they can do with it and remove access immediately when it’s no longer needed. Controlled sharing Sharing PHI is strictly regulated. Even small mistakes like sending sensitive information through an unencrypted email can violate HIPAA. Wix helps by restricting PHI sharing to compliant channels and apps, ensuring data stays within legal boundaries and is only accessible to the people or systems authorized to handle it. Agreements and responsibilities A Business Associate Agreement (BAA) is a formal contract that explains how Wix—or any service provider—will handle PHI, the security measures in place and your responsibilities as the website owner. Signing a BAA ensures clear compliance obligations, accountability in case of a breach and proper management of sensitive information. Without a BAA, your site can't be fully HIPAA-compliant. According to Alex Bargar, Cofounder of TeachMeHIPAA "It's critically important to partner with a web host who can sign a BAA as your very first step to launching your site. The vast majority of web hosts can't. And for HIPAA compliance, it is non-negotiable". Ongoing management HIPAA compliance isn’t a one-time setup—it’s an ongoing process. You need to regularly review who has access to PHI, monitor website activity for unusual behavior and respond quickly to security incidents. It also means keeping apps and forms updated, checking that third-party integrations stay compliant and making adjustments as your website or team changes. Learn more: What is a healthcare website and why do you need one? How to create a website? Dental website design examples How Wix supports HIPAA compliance Wix gives healthcare providers the tools and website features they need to build a HIPAA-compliant website and keep patient data safe. From getting your site up and running to managing it day-to-day Wix simplifies the process and reduces compliance risks. PHI protection Once you turn it on this feature encrypts all protected health information your site collects including appointment scheduling forms, health questionnaires and client messages. This encryption helps prevent unauthorized access data breaches or accidental leaks. PHI protection also makes sure only users with the right permissions can access sensitive data adding an extra layer of security. Supported plans HIPAA compliance on Wix requires a Premium plan or Studio plan. These plans provide the infrastructure and security tools needed for compliance. Without a supported plan, PHI protection can’t be activated, meaning your site won’t meet HIPAA standards. Business Associate Agreement (BAA) A Business Associate Agreement (BAA) is a formal contract between you and Wix that defines responsibilities for handling PHI. The agreement outlines the security measures Wix uses to protect data, your obligations as the site owner and procedures for security incidents or data breaches. Signing a BAA is required for HIPAA compliance and ensures accountability on both sides, giving your practice legal and operational clarity. HIPAA-compliant apps and tools Once you activate PHI protection, the Wix App Market will only show you HIPAA-compliant apps. This includes apps for bookings, forms, messaging and other tools that might collect personal info. Using these apps means any data collected through them meets HIPAA security standards. Non-compliant apps are hidden or restricted to help you avoid accidental violations. Secure communication channels Wix makes sure client communications, like messages through Wix Inbox, use HIPAA-compliant channels. If non-compliant channels like Facebook Messenger or Instagram are connected, they’re automatically disconnected to prevent accidental exposure of PHI. HIPAA users also get a secure generic email through Wix for communications, which can be replaced with a business email once set up safely. Ongoing monitoring and management HIPAA compliance isn't a one-and-done deal—it needs ongoing attention. That’s why Wix gives you a dashboard to monitor PHI protection manage data requests and review your compliance settings. You can export or delete PHI on request control collaborator permissions and check app compliance. Get started with Wix's AI website builder. Benefits of HIPAA compliance on Wix Secure environment: PHI protection encrypts all sensitive data and limits access to authorized users. This keeps patient information safe from unauthorized access or breaches. Trusted apps: When PHI protection is active, only HIPAA-compliant apps are available. This ensures any tools you use for bookings, forms or messaging follow strict privacy and security rules. International standards: Wix’s HIPAA compliance also meets ISO 27799, which aligns with GDPR. This helps your site follow internationally recognized data protection practices. Data management: You can export PHI for reporting or audits and delete data when it’s no longer needed. This keeps your records accurate and supports legal compliance. Safe collaboration: You control collaborator permissions so only the people who need access can view PHI. Permissions can be updated or removed immediately as needed. HIPAA-ready communication: Wix Inbox only uses HIPAA-compliant channels for messaging. Non-compliant channels are disconnected automatically to keep communications secure. Learn more: How to create a professional website How much does a website cost How long to build a website Things to keep in mind for HIPAA compliance with Wix Some Wix features or non-compliant apps may be disabled when PHI protection is active You’re responsible for third-party apps you connect to your site; Wix can’t guarantee their HIPAA compliance Analytics and tracking data may be limited to protect visitor privacy Old Wix Forms may not handle PHI securely and should be replaced with updated versions PHI protection can only be activated and managed from a desktop account Your domain name plays a role in HIPAA compliance because it’s part of your site’s secure setup. Using a custom domain with SSL certificate/TLS ensures data submitted through your site is encrypted and controlled, which helps protect sensitive health information. Pro tip: To choose a domain name, try out a domain name generator or domain name search for inspiration. How to activate HIPAA compliance on Wix Activating HIPAA compliance on Wix lets your site securely collect and manage PHI. Follow these steps carefully to set up PHI protection and sign the required Business Associate Agreement (BAA). Log in on desktop: PHI protection can only be activated and managed from a desktop account. Open your Wix dashboard on a computer to get started. Go to the HIPAA Compliance section: In your site dashboard go to Compliance, Privacy & Cookies then select HIPAA Compliance. This is where you’ll find all the settings for PHI protection apps and agreements. Review HIPAA-compliant apps: Before activating PHI protection, check the list of approved apps provided by Wix. Using compliant apps ensures data collected or processed on your site meets HIPAA standards. Turn on PHI protection: Click Activate PHI Protection to turn on encryption restricted access and other security measures for your site. PHI protection makes sure sensitive patient data is handled according to HIPAA requirements. Sign the Business Associate Agreement (BAA): Once PHI protection is active follow the prompts to sign the BAA. This agreement clearly lays out Wix’s responsibilities for handling PHI your obligations as a site owner and procedures for security incidents. You’ll need to sign the BAA to be fully HIPAA compliant. HIPAA compliance FAQ Who needs to be HIPAA compliant? Healthcare providers, health plans and healthcare clearinghouses all need to follow HIPAA rules when they handle patient data. If your business processes or stores PHI for them, like if you're a software or service provider, you also have to comply. What is protected health information (PHI)? PHI is any health-related info that can identify a specific person. This covers things like names, contact details, medical records, appointment history, billing info or even form submissions linked to a patient. What is a Business Associate Agreement (BAA)? A BAA is a legal contract that clearly states how a service provider will handle and protect PHI for your business. It lays out all the security measures, who’s responsible for what and what to do if a security issue pops up. Can a small practice or solo provider be HIPAA compliant? Yes. HIPAA applies to the type of data you handle, not the size of your business. With the right tools, policies and safeguards in place, small teams can meet the same requirements as larger organizations. Is Wix HIPAA compliant or just HIPAA-ready? Wix provides the infrastructure and features to support HIPAA compliance, including PHI protection and a BAA. Your site becomes compliant when you activate these features and manage your setup correctly. Can I collect patient info through forms on my site? Yes, if PHI protection is enabled and you only use approved HIPAA-compliant tools. Forms should be encrypted and access limited so only authorized staff can view submissions. What happens if there’s a data breach? If a breach occurs, HIPAA has you covered with clear steps for looking into it, managing the impact and letting affected individuals know. Your BAA and internal policies will spell out the timelines, who’s in charge and what to report. Can I store medical files or documents on my site? You can, as long as you store PHI within systems that are part of your HIPAA setup and BAA. You'll want to use access controls, encryption and have clear retention policies to keep those files secure.

Bring your inspiration to life with a Wix website → Homepage design examples are like the front door to your website. It's the first thing visitors see, setting the tone for their experience. A strong homepage does more than just look good. It's about encouraging visitors to take action, like signing up, subscribing or making a purchase. When making a website, your homepage should combine clear messaging, easy navigation and an engaging website design. To help you create a homepage that works for your goals, we've gathered some of the best homepage designs, from well-known brands to real small businesses. These examples highlight creativity and functionality, offering inspiration for building a site that stands out whether you're scaling a global site or launching your first one. Need ideas for your next website? With Wix's website builder, you can build a professional website that looks exactly how you imagined. Choose from thousands of customizable templates and use Wix’s drag-and-drop website builder to make it your own. Creating a unique, professional website has never been easier. Get inspired by website design ideas. TL;DR: best homepage design examples Your homepage often makes the first impression—so it should tell your story clearly, look polished and guide visitors toward what matters most. In this guide, we break down 15 homepages that strike the right balance between form and function, with takeaways you can apply to your own site. You'll also get practical tips on layout, hierarchy and messaging, so you can build a homepage that not only looks good but actually works harder for your brand. How we chose these homepage design examples What we looked for Why it stood out Strong first impression Clear messaging and visuals that pull visitors in immediately Easy-to-follow structure Clean layout and intuitive navigation Compelling calls to action Clear next steps that guide users through the site Brand personality Visual and written tone that reflects the business identity Responsive design Performs well across screen sizes and devices "Each combination of design elements has the potential to evoke specific emotions, convey subtle messages and leave a lasting impression on viewers. From the choice of font to the selection of colors and the incorporation of graphic elements, every detail plays a crucial role in shaping the overall identity of a brand." - Yaya Aaronsohn, head of Brand Maker at Wix 15 best homepage design examples A great homepage sets the tone for your entire site. It helps visitors find what they need and tells your brand’s story in a clear and engaging way. Explore these website examples for inspiration and if you’re ready to start building, check out our tips on how to go about making a website. Here are 15 homepage design examples that nail both form and function, offering inspiration for your next project. Slack Starbucks Uber Lyft Lemonade Airbnb Dropbox Four Seasons Fiverr NYC Ballet Evian La La Land Revlon Ladurée Outdoorsy 01. Slack Slack’s homepage is a perfect example of how to combine functionality with a clean modern design. The layout is intuitive, making it easy for visitors to understand Slack’s value proposition at a glance. The use of bold headlines like “Bring your people, projects, apps and AI agents together” immediately communicates the platform’s purpose. High-quality visuals and animations create a dynamic and engaging experience Clear CTAs like “Get started” and “Find your plan” guide users effectively Social proof with logos of top companies builds trust and credibility Integration details highlight how Slack works with over 2,600 apps 02. Starbucks Starbucks’ homepage is a masterclass in seasonal branding. The current focus on fall flavors with vibrant images of pumpkin and pecan drinks creates an inviting and warm atmosphere. The design is simple yet effective with clear navigation and engaging CTAs. Seasonal themes keep the content fresh and relevant High-quality product images make the offerings irresistible Rewards program details encourage user engagement Easy access to ordering options enhances user convenience 03. Uber Uber’s homepage is all about simplicity and functionality. The design focuses on helping users quickly find what they need, from booking a ride to exploring other services like Uber Eats. The use of large bold text and minimalistic visuals ensures clarity. Straightforward navigation makes it easy to book rides or explore services Prominent CTAs like “See prices” and “Get started” drive action Trust-building elements like safety features and customer support are highlighted Clean responsive design ensures a seamless experience across devices 04. Lyft Lyft’s homepage is an excellent example of how to combine robust functionality with a truly user-friendly design. It presents information clearly, is visually engaging and is expertly crafted to guide visitors smoothly toward taking desired actions. Plus, a QR code for app download is conveniently displayed at the bottom of the page. Clear messaging with headlines like “The world awaits” sets the tone High-quality visuals of riders and drivers create a relatable vibe Action-oriented CTAs like “Sign up to ride” and “Apply to drive” are prominently placed Trust-building elements like “Safety never takes a backseat” highlight Lyft’s commitment to community and safety 05. Lemonade Lemonade’s corporate website homepage is a great example of how to make insurance approachable and easy to understand. The design is clean and modern with a focus on simplicity and transparency. The use of bright colors and playful illustrations makes the corporate website experience enjoyable. Clear and concise messaging explains the value of Lemonade’s services Interactive elements like quick quotes engage users Testimonials and reviews build trust and credibility Minimalistic design ensures a distraction-free experience 06. Airbnb Airbnb’s homepage is a visual treat that inspires wanderlust. The design focuses on showcasing beautiful destinations and unique stays, encouraging users to explore. The search bar is prominently placed, making it easy to start planning a trip. Stunning visuals of destinations and properties create an emotional connection User-friendly search functionality simplifies trip planning Highlighted features like “Experiences” and “Online Experiences” add value Trust-building elements like reviews and ratings reassure users 07. Dropbox Dropbox’s homepage is a lesson in clarity and focus, thanks to its minimalist website design. The design emphasizes the platform’s core value—secure file storage and sharing. The use of simple visuals and concise text ensures the message is clear. Clear headline and subheadline explain the platform’s purpose Minimalistic design keeps the focus on the core message Prominent CTAs like “Try Dropbox free” encourage action Trust-building elements like security features and customer logos are highlighted 08. Four Seasons Four Seasons’ homepage, a prime example of a luxury hotel website, exudes luxury and sophistication. The design uses high-quality visuals and elegant typography to create a premium feel. The navigation is intuitive, making it easy for users to explore destinations and book stays. Stunning visuals of properties and destinations set the tone Clear CTAs like “Check rates” guide users effectively Responsive design ensures a seamless experience across devices Prominent "Download the App" button for mobile access 09. Fiverr Fiverr’s homepage is a great example of how to showcase a wide range of services effectively. The design is clean and organized with a focus on helping users find what they need quickly. The use of categories and search functionality enhances usability. Clear and concise messaging explains the platform’s purpose User-friendly navigation and search functionality simplify the experience Testimonials and success stories build trust Highlighted features like “Popular Services” guide users to explore 10. NYC Ballet NYC Ballet’s homepage is a stunning blend of art and functionality. The design uses high-quality visuals of performances to captivate visitors. The navigation is simple, making it easy to explore upcoming shows and purchase tickets. Beautiful imagery of performances creates an emotional connection An interactive calendar feature allows users to easily view the performance schedule A prominent subscription feature in the footer keeps users informed about upcoming shows and news, showcasing how thoughtful website footer design can boost engagement. Responsive design ensures a seamless experience across devices 11. Evian Evian’s homepage is a refreshing example of how to use branding effectively. The design is clean and modern with a fixed menu that ensures easy navigation and a strong focus on the brand’s commitment to sustainability. The site features high-quality visuals, engaging content, and a cohesive layout that keeps visitors interested while reflecting the brand's identity. Clear messaging highlights the brand’s values and mission High-quality visuals create a premium feel Interactive elements like product showcases engage users A dropdown menu in the navigation allows users to switch to their country’s homepage 12. La La Land Lionsgate’s homepage for the award-winning film “La La Land” is a cinematic experience in itself, perfectly capturing the movie's magical and romantic essence. From the moment the page loads, full-screen visuals and engaging video content to immediately draw visitors into the world of Mia and Sebastian. The color palette mirrors the film's vibrant, dreamlike aesthetic. The navigation is kept simple and intuitive, making it easy for users to explore trailers, view photo galleries and find where to watch the movie. Stunning visuals create a cinematic feel Clear CTAs like “Watch Trailer” guide users effectively Trust-building elements like awards and reviews are featured Fixed background creates a seamless scrolling experience 13. Revlon Revlon’s homepage is a great example of blending beauty with functionality. The design features stunning visuals and engaging content that effectively showcase their products. The navigation is straightforward with a drop down menu, making it simple for users to explore various categories and find what they need quickly. This balance of aesthetics and usability creates a seamless experience for visitors. Beautiful imagery of products creates an emotional connection Clear CTAs like “Shop Now” guide users effectively Integrated eCommerce features simplify online shopping Organised navigation menu allows users to find categories with ease 14. Ladurée Ladurée’s homepage design is a visual treat that captures the essence of French luxury. The design uses high-quality visuals of macarons and other products to create an inviting atmosphere. The navigation is simple, making it easy to explore the menu and place orders. The logo is displayed in the top middle, creating a sense of balance and focus Stunning visuals of products create an emotional connection Featured products section highlights iconic products Elegant font adds a touch of sophistication 15. Outdoorsy Outdoorsy’s homepage is a great example of how to inspire adventure and wanderlust. The design uses stunning images of RVs and beautiful destinations to create an inviting atmosphere that speaks to the user's adventurous spirit. The navigation is simple and intuitive, making it easy for visitors to explore rental options, plan trips and book their next getaway using the site's online booking system. Beautiful imagery of destinations creates an emotional connection A prominent search bar allows users to quickly find RVs by location and date “Featured destinations” section inspires users with travel ideas Clear calls-to-action like “RV Rentals” and "Escapes" guide users For further inspiration, check out these eCommerce website examples and Wix websites. Small business homepage design examples Small business homepages work best when they make one offer clear, build trust quickly and point visitors toward a single action without the production budget of a large brand. The examples below come from real small businesses, and each one is built on Wix. 01. Izzy Wheels Izzy Wheels is an Irish small business selling designer wheelchair wheel covers. The homepage turns an everyday medical product into a fashion statement and proves a small brand can look as polished as a global one. The tagline "If you can't stand up, stand out" communicates the brand mission in a single line Press logos from Vogue, Elle and BBC give immediate social proof A product grid sits above the fold so visitors can shop designs right away One clear action, shop designs, keeps the page focused 02. LemonTree + Co. LemonTree + Co. is a Canadian home and lifestyle shop. The homepage pairs a calm visual style with a clear path to browse and buy. The tagline "simple casual living" sets the brand mood in three words Category navigation helps visitors find products fast Lifestyle imagery and a shoppable grid blend inspiration with eCommerce A loyalty program and newsletter signup capture repeat visitors 03. Dopple Press Dopple Press is a Risograph print studio based in Brighton. The homepage leads with bold colour and playful type that signal the studio's creative personality. Strong colour and type communicate the brand identity instantly The page explains a niche service in plain, approachable language Sustainability messaging about recycled paper builds trust Clear paths let visitors shop prints or commission design work 04. Malco Wallshop Malco Wallshop is a Swiss small business that makes custom wooden lettering for walls. The homepage states exactly what it sells and answers buyer questions before they are asked. The hero states what the shop makes alongside a single clear action Three benefit blocks cover the main buyer questions up front Customer testimonials sit near the buying decision to build trust An eco angle, a tree planted for every order, adds a memorable brand value 05. Mighty Spice Mighty Spice is a UK small business selling curry pastes made from a family recipe dating back to the 1940s. The homepage builds trust through heritage and lets visitors shop the full range in one scroll. The "since the 1940s" line frames the brand story and builds instant credibility A shoppable product grid puts the full range one click from the cart A customer review placed near the products reinforces the buying decision An events calendar shows where to meet the brand in person and adds authenticity Modern homepage layout ideas Modern homepage layouts favor generous white space, a single focused message above the fold and content arranged in clear horizontal sections a visitor can scan in seconds. The goal is a page that feels calm and effortless to read on any screen. A few layout patterns show up across the strongest homepages today. Full-width hero with one message: single large visual or video paired with one headline and one action sets the tone without clutter. Z-pattern and F-pattern flow: arranging key elements along the natural path the eye travels keeps visitors moving toward the action. Card-based sections: grouping content into cards makes a homepage easy to scan and adapts cleanly from desktop to mobile. Sticky navigation: a menu that stays visible while scrolling lets visitors jump anywhere without losing their place. Asymmetric and broken-grid layouts: offset columns and overlapping elements add personality while keeping the page readable. Generous white space: room around each element draws focus to what matters and gives the page a modern, uncluttered feel. Wix offers customizable templates and a drag and drop editor for building these layouts without code. Best practices for homepage design Creating a great homepage is all about clear communication and smart design choices. By following a few trusted methods, you can build a page that not only looks professional but also helps you connect with your visitors. Think of these best practices as your guide to making a strong first impression as you design your homepage. Keep it simple and focused Your homepage should have a clear purpose. Instead of crowding it with too much information, focus on one main goal. This could be getting visitors to subscribe to your newsletter, explore your products or book your services. A clean and simple layout helps guide visitors to that desired action without causing confusion. Write a clear and compelling headline You have just a few seconds to grab a visitor's attention. Your headline should quickly explain what your business offers. Make it short, direct and focused on the value you provide. Remember, typography matters here—choosing the right fonts and sizes helps your message land with impact. A strong headline paired with a brief subheadline can immediately tell visitors they are in the right place. Use strong visuals High-quality images and videos can speak volumes about your brand. Great media features should be relevant to what you do and help tell your story. Good homepage design examples often use compelling visuals to create a mood and draw visitors in. Make sure your images are optimized for web so they load quickly and don’t slow down your site. Make navigation intuitive Visitors should be able to find what they're looking for easily. A logical and straightforward navigation menu is essential. Group related pages together and use simple labels like "About," "Services" and "Contact." Your main navigation should be at the top of the page where people expect to find it. Consider exploring website templates that have intuitive navigation built in, making this step even easier. Include a strong call to action (CTA) Your homepage needs a clear call to action. This is usually a button that prompts visitors to take the next step. Use action-oriented text like "Start Your Trial" or "Learn More." Make your CTA button stand out with a contrasting color so it catches the eye. The best homepage design examples place their main CTA in a prominent spot above the fold. Build trust with social proof People trust what other people say. Adding testimonials, customer logos or reviews to your homepage can build credibility. This social proof reassures new visitors that you are a trusted business. It shows them that others have had a positive experience with you. Learn more: What is web design? How to design your homepage with Wix Wix enables easy website design with intuitive drag-and-drop tools, giving you complete creative control over your homepage layout, typography and visuals without any coding skills. Wix provides industry-specific website templates for better branding, with hundreds of homepage designs ready to customize. For AI-assisted design, Wix Harmony takes you from a single prompt to a fully designed, business-ready homepage for any industry or creative vision. Aria, Wix Harmony's built-in AI agent, stays contextually aware of your canvas throughout, generating page sections, refining copy and advising on design decisions at every step. Move fluidly between AI-generated design and precise drag-and-drop editing whenever you want, all backed by Wix's enterprise-grade infrastructure. Wix also offers a native app in ChatGPT that generates a fully designed, production-ready Wix Harmony homepage instantly. Tag "@Wix" in a conversation, describe your design vision and your site is ready to launch. Homepage design examples FAQ What are the main components of a good homepage? A strong homepage usually includes a few important parts working together. Think of it as a friendly welcome that tells visitors what you're all about. The main components are: A clear headline and subheadline: Quickly explain what you do. A primary call to action (CTA): Tell visitors what to do next like "Shop Now" or "Book a Session". Compelling visuals: Use high-quality images or videos that match your brand. Simple navigation: Make it easy for people to find other pages on your site. Social proof: Feature testimonials or logos of companies you've worked with to build trust. A footer: Include contact information and links to important pages. How do I design a homepage? Designing a homepage is all about planning. Start by defining your main goal. Do you want visitors to buy something, subscribe to a newsletter or contact you? Once you know your goal, build the design around it. Choose colors, fonts and images that reflect your brand. Keep the layout clean and uncluttered so visitors aren't overwhelmed. Many website builders offer templates you can customize to get great homepage design examples without starting from scratch. What is the most important part of a homepage? The most important part of a homepage is a clear value proposition. This is a simple statement that tells visitors what you offer and why it matters to them. It should be one of the first things they see. When someone lands on your page they should immediately understand who you are, what you do and how you can help them. This clarity is what turns a visitor into a customer. What is the purpose of a homepage? The main purpose of a homepage is to make a great first impression and guide visitors to the next step. It's the main entry point to your website so it needs to capture attention and communicate your brand's core message instantly. A good homepage convinces visitors to explore the rest of your site and take a desired action. What does a good small business homepage need? A good small business homepage needs a clear value proposition, one primary action, simple navigation and trust signals like reviews or press mentions. Small businesses win by making one offer obvious and removing anything that distracts from it.

Build your website in minutes, try Wix for free today → Looking for transportation website examples to inspire building your own website? You've come to the right place. By the end of this post, you’ll have a curated list of the best websites, understand what distinguishes top-tier transportation websites, learn step-by-step how to make a trucking website (or any transport‑related site) and explore why Wix is perfect for businesses on the move. Did you know that by 2035, U.S. truck tonnage is projected to hit nearly 14 billion tons, with industry revenues soaring to $1.46 trillion, according to the American Trucking Assocation? That’s massive. Your website needs to scale just as impressively, whether you're building portfolio websites for carriers or looking to craft a free landing page for a logistics startup. Wix’s drag and drop website builder and AI website builder options make it easy to learn how to make a website that fits your vision. From selecting website templates to leveraging built‑in SEO features, you can confidently build a site that reflects your professionalism and service quality. TL;DR: transportation websites If you're here to figure out how to make a transportation website or just to gather inspiration before you dive into your own website creation, this blog will give you everything you need. We handpicked 20+ real websites from Wix users across the transportation industry—from auto haulers to freight specialists—to show you what works in the wild. Along the way, we’ll cover key tips like how to start a trucking business, how to choose standout trucking business names and even walk you through basics like how to make a trucking logo that builds trust at a glance. This guide also covers essential trucking marketing strategies built right into your website. These examples aren’t just good-looking, they’re packed with smart features that support bookings, SEO, mobile access and branding. So, if you're ready to turn your transportation service into a high-performance business online, keep reading. “The best transportation websites do more than look good, they answer key questions instantly, build trust through branding and make it easy for clients to take action. Whether you're showcasing your fleet or setting up online bookings, your site should work as hard as your business does.” – Sharon Hafuta, SEO blog editor at Wix How did we decide what makes a great transportation website example? Criteria for a great transportation website example Why its important Visual clarity Fleet images, route maps and a great logo build trust instantly Website functionality Booking forms, navigation and on-site tools need to work seamlessly on any device Built-in booking/tools Enables quote requests and scheduling without external apps Performance and SEO Clear headings and fast load speeds for discoverability Brand consistency Cohesive use of logos, color scheme and messaging Best transportation websites These real-world Wix-built transport sites offer powerful lessons. We scouted examples from across the web—from car carriers to specialty logistics—to pull together insights that go beyond aesthetics. You'll see how each website integrates crucial workflows, clear service breakdowns, branding consistency and mobile-first design. “Functionality isn’t just about being interactive, it’s about anticipating what users need before they ask, with tools and flows that feel reliable as your fleet.” - Sharon Hafuta, SEO blog editor at Wix Reliable Carriers, Inc. E&O Solutions Inc. Top Dog Transportation Smart Roads Transportation & Logistics Rands Trucking Inc. Go2Transportation Simon Transport State to State Logistics Adkins Specialized Carriers Boss & Boujee Trucking W. Krup Trucking LLC AA Truck Lanes LLC Rush Transport Pagan Towing Services Timberline Trucking LLC Turbo Time Transportation My Auto Carrier All State Enterprise Inc. Yates Transportation Nationwide Transport Mid-Atlantic Transport 01. Reliable Carriers, Inc. Reliable Carriers, Inc. stands out as North America’s largest enclosed auto transport company. Their website is visually stunning, with high-quality images and a clear layout. They highlight their 60+ years of experience and offer unique services like climate-controlled trailers and $5 million insurance coverage per load. The site also features testimonials from high-profile clients like Rick Hendrick, adding credibility. A "Meet the Fleet" section provides a closer look at their state-of-the-art equipment. What makes it unique: $5 million insurance coverage on every load Testimonials from high-profile clients Detailed service descriptions, including prototypes and clay models GPS tracking for real-time updates Inspired? Here’s the exact Wix template behind this transportation website: Template name: Moving company website template Pro tip: Don’t stress about the template name—what matters is the design. A template labeled for a moving company can be easily transformed into a sleek transportation website. With drag-and-drop tools and customizable layouts, all you need to do is focus on finding the look and feel that matches your brand. Whether it’s bold and modern or clean and minimal, it’s the aesthetic that sets the tone, not the category label. 02. E&O Solutions Inc. E&O Solutions Inc.’s website exudes reliability and efficiency. The homepage highlights their modern fleet of over 200 trucks and trailers, emphasizing safety and maintenance. The About Us page is compelling, showcasing their commitment to timely and secure deliveries. They also feature glowing reviews from drivers, which adds a personal touch and builds trust. The site is straightforward, with easy website navigation to learn about their team, equipment and repair shop. What makes it unique: Focus on driver safety and fleet maintenance Positive testimonials from employees, fostering trust Simple, user-friendly navigation Emphasis on modern, well-maintained equipment Inspired? Here’s the exact Wix template behind this transportation website: Template name: Taxi company website template 03. Top Dog Transportation Top Dog Transportation's homepage features a prominent logo and "Get a Free Quote" form, making it easy for users to start their journey. Their branding is clean and professional, an example for businesses exploring how to design a logo that feels trustworthy and approachable. If you're building a similar site, using a logo maker can help you quickly create a strong first impression. They offer a variety of services, including enclosed and open carriers, as well as door-to-door transport. The "How It Works" section simplifies the process into three easy steps, ensuring clarity for first-time users. Testimonials from satisfied customers add a personal touch, showcasing their commitment to excellent service. What makes it unique: Logo elements and consistent branding give a friendly identity Clear and simple "How It Works" section Multiple transport options (enclosed, open, door-to-door) Prominent customer testimonials for trust-building Licensed and insured for peace of mind Inspired? Here’s the exact Wix template behind this transportation website: Template name: One page layout website template 04. Smart Roads Transportation & Logistics Smart Roads Transportation & Logistics' website is sleek and professional, emphasizing their commitment to timely delivery and superior customer service. They cater to a wide range of clients, from individuals to manufacturers and dealers. The site highlights their licensed, bonded and insured status, ensuring reliability. A dedicated "Get an Auto Transport Quote" section makes it easy for users to request services. Their focus on building strong customer relationships is evident through their emphasis on repeat customers and referrals. What makes it unique: Services tailored for individuals, dealers and manufacturers Licensed, bonded and insured for reliability Easy-to-use quote request feature Emphasis on customer relationships and referrals Inspired? Here’s the exact Wix template behind this transportation website: Template name: Mechanic website template 05. Rands Trucking Inc. Rands Trucking Inc.’s website exudes a family-oriented vibe, emphasizing their commitment to treating drivers as individuals, not numbers. The site also highlights their 40+ years of experience in trucking and logistics, specializing in hauling windows and furniture. Testimonials from happy drivers reinforce their reputation as a supportive and rewarding workplace. What makes it unique: Strong focus on driver satisfaction and benefits 40+ years of trucking and logistics experience Specialization in hauling windows and furniture Family-oriented approach to business Inspired? Here’s the exact Wix template behind this transportation website: Template name: Home improvement company website template 06. Go2Transportation Go2Transportation’s website is sleek and professional, catering to both individual and corporate clients. They emphasize their expertise in specialized automotive transportation, with services tailored for high-end vehicles, prototypes and private car owners. The site features impressive stats, such as 600,000+ cars transported and partnerships with major brands like Tesla and Porsche. Their "White Glove" service and real-time GPS tracking highlight their commitment to quality and customer satisfaction. What makes it unique: Specialized services for high-end and custom vehicles Real-time GPS tracking for all shipments Partnerships with major automotive brands 24/7 operational support for seamless logistics Inspired? Here’s the exact Wix template behind this transportation website: Template name: Construction company website template 07. Simon Transport Simon Transport’s website reflects their rich history and dedication to excellence in freight shipping. They offer a variety of services, including refrigerated, flatbed and dry van divisions, catering to diverse shipping needs. The site highlights their family-owned values, military-friendly policies and commitment to safety. Their SmartWay certification and excellent CSA scores further establish their credibility. A dedicated "Drive for Simon" section showcases their focus on driver satisfaction. What makes it unique: Diverse shipping options, including refrigerated and flatbed SmartWay certification for eco-friendly practices Strong focus on driver satisfaction and military-friendly policies Family-owned with a history dating back to 1955 Inspired? Here’s the exact Wix template behind this transportation website: Template name: Tech company website template 08. State to State Logistics State to State Logistics’ website is clean and straightforward, offering reliable nationwide car transport services. They provide both enclosed and open car hauling options, catering to luxury and everyday vehicles. Their versatile hauling services for motorcycles, ATVs and golf carts set them apart. The site emphasizes their commitment to safety, efficiency and customer satisfaction, with a user-friendly "Get a Quote" feature for easy service access. What makes it unique: Versatile hauling services for motorcycles, ATVs and more Enclosed car hauling for luxury and high-value vehicles Nationwide coverage with a focus on safety and efficiency User-friendly interface with a prominent "Get a Quote" feature Inspired? Here’s the exact Wix template behind this transportation website: Template name: Vintage car garage website template 09. Adkins Specialized Carriers Adkins Specialized Carriers’ website is a testament to their expertise in heavy-haul and oversized trucking. Based in Iowa, they serve all 48 continental states, specializing in transporting construction, military and agricultural equipment. The site features a "Truck Showcase" section, highlighting their award-winning fleet and a parts shop for vehicle maintenance. Their emphasis on team-driven success and client satisfaction is evident throughout. What makes it unique: Specialization in heavy-haul and oversized trucking Award-winning fleet showcased on the site Parts and equipment shop for added convenience Strong focus on team-driven success and client relationships Inspired? Here’s the exact Wix template behind this transportation website: Template name: Trucking company website template 10. Boss & Boujee Logistics, Trucking and Towing Boss & Boujee Logistics, Trucking and Towing’s website immediately stands out with a fun unique logo. They offer a wide range of services, including freight auto transport and towing. They cater to motorcycles, cars, trucks and RVs, with 24/7 dispatch for emergencies. The site emphasizes their enclosed transport options and competitive pricing, ensuring peace of mind for customers. Their focus on personalized service and open communication sets them apart, making them a great example for anyone researching how to start a tow truck business. What makes it unique: 24/7 dispatch for emergencies and roadside assistance Enclosed transport options for added vehicle protection Services tailored for motorcycles, RVs and more Competitive pricing with a focus on customer satisfaction Inspired? Here’s the exact Wix template behind this transportation website: Template name: Minimal layout website template 11. W. Krup Trucking LLC W. Krup Trucking LLC’s website highlights their commitment to ultra-reliable auto transport. Serving Florida, Georgia and South Carolina, they specialize in dealership trades, door-to-door transport and specialty shipments. The site emphasizes their use of Super Dispatch for geotagged photos and detailed records, ensuring transparency and trust. Their personalized approach, including direct communication with the owner, adds a unique touch. What makes it unique: Use of Super Dispatch for geotagged photos and detailed records Direct communication with the owner for issue resolution Focus on dealership trades and door-to-door transport Personalized service with a strong emphasis on transparency Inspired? Here’s the exact Wix template behind this transportation website: Template name: Solar panels installers website 12. AA Truck Lanes LLC AA Truck Lanes LLC’s website is professional and customer-focused, offering nationwide vehicle transport services. They emphasize transparency with a price lock guarantee and provide 24/7 live tracking for peace of mind. Their services cater to individuals, dealerships, businesses and auctions, ensuring flexibility. The site also features glowing customer testimonials and a blog with helpful tips for auto transport, including insights that could help aspiring entrepreneurs learn how to create a trucking business plan of their own. What makes it unique: Price lock guarantee for transparent pricing 24/7 live tracking with pick-up and delivery photos Comprehensive insurance coverage for all transports Dedicated agents for personalized customer support Inspired? Here’s the exact Wix template behind this transportation website: Template name: Classic layout website template 13. Rush Transport Rush Transport's website highlights their commitment to customer service and innovation. They offer 24/7 phone support, real-time GPS tracking and paperless billing for convenience. Their fleet of newer model Peterbilt car carriers ensures safe and efficient transport. The site also lists their diverse clientele, including auto auctions, rental car companies and government agencies. What makes it unique: Real-time GPS tracking and electronic proof of delivery 24/7 phone support for customer convenience Fleet of modern Peterbilt car carriers with soft tie systems Paperless billing for eco-friendly operations Inspired? Here’s the exact Wix template behind this transportation website: Template name: Business consulting company website template 14. Pagan Towing Services Pagan Towing Services’s website is straightforward and emphasizes their expertise in towing and transport services. They cater to light, medium and heavy-duty towing, as well as luxury auto transport. The site features testimonials from satisfied customers and a gallery showcasing their previous jobs. Their focus on reliability and customer satisfaction is evident throughout. What makes it unique: Services for light, medium and heavy-duty towing Luxury auto transport for high-end vehicles Testimonials highlighting prompt and friendly service Gallery showcasing successful past jobs Inspired? Here’s the exact Wix template behind this transportation website: Template name: Taxi company website template 15. Timberline Trucking LLC Timberline Trucking LLC's website reflects their family-oriented values and dedication to reliable freight transportation. They emphasize exceptional customer service and timely deliveries. The site features a "Request a Quote" option and highlights their service and repair offerings. Testimonials from long-term partners add credibility, showcasing their commitment to building strong relationships. What makes it unique: Family-oriented company with a focus on reliability Service and repair offerings for added convenience Testimonials from long-term partners Emphasis on timely deliveries and exceptional service. Inspired? Here’s the exact Wix template behind this transportation website: Template name: Adventure tour company website 16. Turbo Time Transportation Turbo Time Transporation's website highlights their expertise in RV, marine and heavy equipment transport. Based in Houston, they offer 24/7 customer service and competitive rates. The site features glowing reviews from clients and partners, emphasizing their dependability and superior customer service. Discounts for seniors, veterans and active-duty military add a personal touch. What makes it unique: Specialization in RV, marine, and heavy equipment transport 24/7 customer service for convenience Discounts for seniors, veterans and active-duty military Trusted partnerships with top RV dealerships Inspired? Here’s the exact Wix template behind this transportation website: Template name: Mechanic garage website template 17. My Auto Carrier My Auto Carrier’s website is clean and professional, catering to the Southeast region of the U.S. They specialize in dealer-to-driveway and door-to-door transport, making car relocation stress-free. The site emphasizes their family-oriented values and commitment to treating every car with care. Testimonials from satisfied customers highlight their excellent communication and friendly service. What makes it unique: Dealer-to-driveway and door-to-door transport services Family-oriented company with a personal touch Focus on excellent communication and customer care Specialization in serving the Southeast U.S. region Inspired? Here’s the exact Wix template behind this transportation website: Template name: One page layout website template 18. All State Enterprise Inc. All State Enterprise Inc. emphasizes their commitment to safety and reliability with a fleet of modern Freightliners and Volvos. Their website highlights their dedication to maintaining top-notch equipment in their own repair shop. ASE’s motto, "Power of Promises Kept," reflects their focus on customer satisfaction. They also showcase their community involvement through charitable donations. What makes it unique: Fleet of modern, well-maintained trucks In-house repair shop for safety and reliability Strong community involvement through charitable donations Emphasis on customer satisfaction with their "Power of Promises Kept" motto Inspired? Here’s the exact Wix template behind this transportation website: Template name: Freight company website template 19. Yates Transportation Yates Transportation's website reflects their long-standing reputation for reliability and trust, serving Texas since 1985. They emphasize their T.R.U.S.T. values—Timely, Reliable, Understanding, Straightforward and Thankful. The site highlights their commitment to exceptional service, reasonable rates and safe delivery. They also offer comprehensive employee benefits, showcasing their dedication to their team. What makes it unique: T.R.U.S.T. values guiding their operations Serving Texas with a strong reputation since 1985 Comprehensive employee benefits, including health and retirement plans Focus on exceptional service and safe delivery Inspired? Here’s the exact Wix template behind this transportation website: Template name: Car repair services website template 20. Nationwide Transport Nationwide Transport’s website showcases their commitment to "Excellence in Every Direction." They offer customized transportation solutions, including temperature-controlled and hazmat shipping. Their use of advanced technology, such as GPS tracking and electronic documentation, ensures efficiency and reliability. The site also highlights their sustainable practices and investment in the community. What makes it unique: Customized solutions for unique transportation needs Advanced technology for tracking and documentation Commitment to sustainability with fuel-efficient vehicles Strong community investment and job creation Inspired? Here’s the exact Wix template behind this transportation website: Template name: Freighting company website template 21. Mid-Atlantic Transport Mid-Atlantic Transport’s website highlights their commitment to safe, reliable and professional freight shipping solutions. Founded in 2018, they offer temperature-controlled and one-way truckload services. The site emphasizes their use of advanced technology, such as temperature monitoring and modern fleet upgrades, ensuring efficiency and safety. Their family-like culture and focus on driver satisfaction make them a standout in the industry. What makes it unique: Temperature-controlled shipping with advanced monitoring Modern fleet with the latest technology for efficiency Family-like culture with a focus on driver satisfaction Strong emphasis on safety, reliability and professionalism Inspired? Here’s the exact Wix template behind this transportation website: Template name: Plant store website template Key features every transport website needs No matter what kind of transportation service you run—freight, auto shipping, logistics or local delivery—your website needs to do more than look good. It should clearly communicate your services, build trust with potential clients and make it easy for people to get in touch or request a quote. Transport website feature checklist Feature of a great transportation website Benefit for your business Service descriptions Clarifies your offerings at a glance Online quote/booking forms Boosts lead generation and convenience Testimonials and reviews Builds trust and social proof Live tracking or updates Offers real-time transparency and reliability Visual branding Enhances professionalism and brand recall Below are the must-have features every high-performing transport website should include: 01. Strong visual branding Professional branding sets you apart. It builds credibility and helps your business feel established from the moment someone lands on your site. Visuals also help communicate what kind of transportation services you offer and who you serve. Before you even dive into design, make sure you’ve secured a domain name that reflects your brand and services. (Not sure where to start? Learn more about how to register a domain and what is hosting to get your site online seamlessly.) Many platforms offer free website hosting options to get you started. Visual online assets to include: A custom logo and color palette Vehicle or fleet photos Route maps or animated graphics Uniform iconography across pages As part of your broader marketing strategies, consistent branding, across your website, emails and social media, helps customers remember and trust your transport business. 02. Clear service descriptions Visitors should immediately understand what you offer. Whether you specialize in cross-country shipping or last-mile delivery, make your services front and center with clear, scannable sections. Include: A list of core services (e.g., vehicle transport, logistics coordination, expedited shipping) Service area maps or coverage zones Industry-specific offerings (e.g., dealer-to-dealer, auction transport) 03. Online quote request or booking Today’s customers expect convenience. A quick quote tool or booking form helps reduce friction and can boost conversion rates. Look for: A simple contact or quote form with key fields (pickup/drop-off, vehicle type, etc.) Optional price estimator or calculator Mobile-friendly functionality 04. Trust signals and testimonials Transporting goods (or vehicles) requires trust. Use your website to show you're reliable and experienced. Trust-building features: Customer testimonials or video reviews Industry certifications and licenses Insurance and safety info Logos of partners or clients 05. Live tracking or real-time updates Many transportation websites now include tracking tools that offer customers peace of mind throughout the delivery process. This can include: GPS shipment tracking integrations Email or SMS updates An easy-to-access tracking portal Transportation websites FAQ Where can I find more website inspiration? If you’re exploring designs or looking for ideas beyond transportation, here are some helpful examples of high-performing websites across different industries: Wix websites Vintage websites Minimalist websites Corporate websites Ecommerce website examples Best construction websites Health and wellness websites Landscaping websites Coaching websites Best AI website examples Conference website examples Best membership websites Tutoring website examples Gaming website examples Plumbing websites Startup websites Best one-page website Freelance websites Food truck website examples Consulting websites Use these for inspiration when creating your own transport site or just to spark ideas for future business projects. Can I build a transportation website without any experience? Absolutely. Website builders like Wix make it easy to start from customizable templates—no coding needed. You can even use AI website builders to generate layouts and copy based on your industry and services.

Bring your inspiration to life with a Wix website → Landing on an error page doesn’t have to be the end of the journey. In fact, nearly 75% of visitors who encounter a 404 page are likely to leave a site, highlighting the importance of making these pages engaging. The best website designs use 404 page examples as a chance to be helpful or entertaining, offering a fresh take on website design that guides visitors back on track. A little creativity in your approach can turn a small mistake into a memorable brand moment. Below, you’ll find creative 404 page examples that show how smart website design keeps things positive, even at a dead end. Let these ideas inspire you to add a thoughtful touch to your own site with your website builder. Need inspiration for your website? With Wix, building a standout site is easier than ever. Choose from hundreds of customizable templates and use Wix’s easy drag-and-drop website builder tools to make your vision come to life. Turn your ideas into reality and see just how simple it is to create a unique, professional website. TL;DR: 404 page examples Great 404 pages do more than say “page not found”—they reassure visitors, keep them engaged and even strengthen brand personality. We reviewed a wide range of 404 page examples and selected the best ones based on usability, creativity and how well they guide users back on track. Prioritize clear messaging (no confusing jargon) Offer helpful navigation options (links, search, CTAs) Use creative design or humor only if it fits the brand Ensure mobile responsiveness and fast loading Key point Why it matters What we looked for Clarity Visitors should instantly know what happened Simple direct 404 message Navigation Keeps users from leaving Links to homepage, search bar, popular pages Brand personality Keeps the experience engaging Tone, visuals or humor aligned with brand User experience Reduces frustration and bounce rates Fast load, mobile friendly design "Each combination of design elements has the potential to evoke specific emotions, convey subtle messages and leave a lasting impression on viewers. From the choice of font to the selection of colors and the incorporation of graphic elements, every detail plays a crucial role in shaping the overall identity of a brand." - Yaya Aaronsohn, head of Brand Maker at Wix 15 best 404 page examples A well-designed 404 page can turn frustration into delight. We have gathered 15 best 404 page examples to help you create your own, from fun animations to smart navigation. Wix Pixar Dribbble The-Artery Lazy Oaf Spotify Lego Figma MailChimp Marble Disney Amazon Discord Slack YouTube 01. Wix: playful, clear, branded and helpful 404 page The Wix 404 page turns a wrong turn into a smile-worthy moment—proof that great web design extends to even the smallest corners of your site. With its bold visuals and clever copy, it stays perfectly on-brand, tying back to your original domain name and website color scheme for a seamless experience. What makes it stand out is how it blends personality with utility. It’s a reminder that even your error pages are a chance to reinforce your voice and design smarts—something every site, from portfolio to business, should take note of. 02. Pixar: cute 404 page Pixar fans will no doubt resonate with this heartwarming 404 page. Featuring a character from the much-loved movie, Inside Out, it helps strengthen their brand reputation and build a bond with their site visitors. The use of colloquial language and a familiar character also make the page feel more human, helping us relate and connect. Whether or not your brand is as widely recognized throughout the world as Pixar’s, you can experiment with text and imagery to create a friendly, human sensation. Play around with warm and informal language, using words like “awww” and “oops” to connect with your audience. 03. Dribbble: interactive 404 page Distraction isn’t always a bad thing. Social network Dribbble’s error page proves just that. The fun, interactive design invites visitors to play, while momentarily taking their attention away from the fact that they didn’t reach their desired web page. Not only is the game addictive but it also serves as a form of navigation; clicking on any of the images will take you to the profile of its creator, fluidly removing you from the 404 page. They’ve also made sure to include a search bar and a link to their homepage. Learn more: Creating your own 404 page Contact us page examples About Us page examples FAQ page examples 04. The-Artery: on-brand 404 page There aren’t many people who would complain upon reaching this beautifully designed The-Artery’s 404 page. The trendy visuals are cohesive with the rest of this creative studio’s website, resulting in a seamless browsing experience, even when coming across a broken link. The image itself moves in response to the cursor and is made up of intriguing elements. This makes it likely that site visitors will even end up purposefully lingering a little longer on this page. The text used is also comforting, inviting you to click anywhere on the screen in order to easily continue browsing. 05. Lazy Oaf: trendy 404 page Here’s a 404 page that doesn’t quite stick to conventions. Claiming to be ‘Keeping it weird since 2001’, fashion label Lazy Oaf has stuck to its promise here as well—in the best way possible. Instead of providing site visitors with the usual explanation of why they may have reached this error page, they’ve switched it up with comical excuses, sad emojis and a sign saying ‘s*** happens’. However, this very frank and brightly colored 404 page is anything but sad. They’ve also ensured intuitive navigation by keeping the menu bar visible, as well as including images from their online store just a short scroll away. Learn more: Incorporating illustration in web design What is web design? Corporate websites 06. Spotify: personalized 404 page Spotify’s error page helps strengthen their brand identity, with its trendy use of millennial pink and vinyl record imagery. They’ve kept their menu bars on show, both in the header and footer, making navigation simple. Other than the possibility to navigate via the menus, Spotify has also adopted friendly, conversational language to suggest other useful pages. When creating your own, try implementing informal words like “maybe” and adding questions, to help your site visitors feel as though there is a human on the other side. 07. Lego: friendly 404 page Lego has used a familiar character for their 404 page design, helping connect the audience to the brand and create a friendly atmosphere. Their conversational style of text is also reassuring, keeping the tone light and playful, with exclamation marks and everyday language. If you’re also going for a humorous 404 page, make sure it's functional, like Lego has done here, offering alternative navigation options. They’ve emphasized the CTA button with a white background that makes it pop. By keeping the menu on show, both in the header and footer, site visitors can easily reach additional pages. 08. Figma: engaging 404 page While this may appear to be a classic black-text-on-white-background design, it’s far from that. A closer look will reveal the possibility to play around with the text, creating a somewhat addictive interactive game and giving a glimpse into the nature of the product itself. Figma has also incorporated many navigation options, including menus on both the top and bottom of the page. Potentially frustrated visitors can easily access the page they’re looking for by clicking on one of the many menu items. 09. MailChimp: heartwarming 404 page Implementing an illustration style that sits in a perfect spot between childlike and emotive, MailChimp definitely knows how to cushion the somewhat disheartening situation of landing on a 404 page. They’ve included a large button that stands out, being the only colored element and situated right in the middle of the page. However, what makes this 404 page truly special is the sensitivity with which each element has been created. The image of the donkey with its head in a hole, desperately searching for the page the visitor was looking for, is moving in itself. But when combined with the poetic language and the font pairing of a serif with a sans-serif font, the effect is touching and uplifting. 10. Marble: engaging 404 page Marvel delivers one of the most clever 404 page examples by using its iconic characters to handle a common website error. The page rotates through different heroes and villains with witty, on-brand messages that turn a dead end into a fun surprise. This approach is a masterclass in using brand personality to make even a simple error page feel like part of the experience. The lesson here is to think about how your brand’s voice can transform a technical issue into a positive interaction. By providing a site search and clear guidance, Marvel helps users find their way while reinforcing what makes its universe so beloved. It's a great reminder that every page on your site is an opportunity to connect with your audience. 11. Disney: whimsical 404 page Disney’s 404 page is a wonderful example of turning a missing page into a magical moment. Featuring Mike Wazowski from Monsters, Inc., the page uses a character-driven message to explain the error in a fun, story-like way. This is a brilliant use of branding to make 404 page examples feel less like a mistake and more like an amusing detour. What you can learn from this is how to infuse your brand's unique charm into every corner of your website. By offering a clear "Back to Home" button, Disney quickly gets visitors back on track while still providing a delightful experience. It’s a great way to keep your audience smiling, even when they get a little lost. 12. Amazon: playful 404 page Amazon provides one of the most endearing 404 page examples by turning a simple error into a delightful surprise. Instead of a generic message, visitors are greeted by one of the "dogs of Amazon" , a rotating gallery of employees' pets. This simple, charming touch creates an immediate positive emotional connection and softens the frustration of landing on a broken link. This page is a masterclass in using unexpected content to build brand affinity and guide users. It cleverly links back to the homepage and encourages searching, all while showing a human side to a massive company. It’s a powerful lesson in how even the smallest details can create a memorable experience. 13. Discord: quirky 404 page Discord serves up one of the most imaginative 404 page examples by turning a dead link into an interactive animation. The quirky illustration and friendly message about cooking up noodles make the experience feel playful and uniquely on-brand. It’s a fantastic way to greet lost users with personality instead of a cold error message. This page shows how you can use storytelling and helpful links to guide users back to where they need to go. By offering links to its status page and support channels, Discord helps users find solutions while staying true to its fun-loving identity. It's a great lesson in making every interaction with your audience count. 14. Slack: minimalist 404 page Slack offers one of the most serene 404 page examples with its calming, interactive background. The page features a beautiful landscape with playful farm animals that wander across the screen, turning a potential moment of frustration into a peaceful pause. This design is a great example of how animation can create a soothing experience and reflect a brand's friendly nature. The page’s copy is straightforward and helpful, explaining the error and guiding users toward the Help Center or back to the previous page. The lesson here is that you don't need a lot of complexity to create an effective and memorable 404 page. A simple, beautiful design combined with clear direction is a powerful way to keep users engaged. 15. YouTube: playful 404 page YouTube offers a great 404 page example that uses humor and simplicity to address a broken link. The page features a quirky illustration of a monkey, along with a straightforward message that the page isn't available. This lighthearted approach is effective because it quickly diffuses any user frustration and keeps the experience friendly. The design cleverly guides users back to what they came for with a prominent search bar and a link to the homepage. This teaches a valuable lesson in user guidance: acknowledge the error, keep it simple, and make it easy for visitors to find what they need. It’s a clean and efficient way to handle a common website hiccup. Learn more about how to make a website with our extensive guide. What is a 404 page? A 404 page is an online page that appears when you click on a link that is broken and is therefore no longer (or in fact, never was) available. This can happen if someone mistypes the URL (or in other words, the web address that appears in the browser’s address bar). You can also reach a 404 page if a company has deleted or moved certain content from their website or has made changes to their permalink structure. When you create an eCommerce website, you can either leave the default option as is, or you can customize your 404 error page. The latter gives you the opportunity to craft an enticing design that will boost your customer experience. On top of the design, you’ll have the option to write a friendly, on-brand message that will provide visitors with the help and direction they need to keep browsing. How to create a 404 page that actually works Creating a custom 404 page is essential for keeping visitors happy when they hit a broken link. The best 404 page examples show that these pages can be both helpful and fun. Follow these steps to create an awesome 404 page for your website. 01. Design a clear and engaging page Start by clearly explaining that the page can't be found using simple, friendly language. Skip the tech speak like "404 error." Include links to your homepage, popular pages or main categories so visitors can keep exploring with ease. Adding a search bar also lets users find what they're looking for without any hassle. 02. Add personality Make your 404 page memorable by adding humor, illustrations or animations that fit your brand. Use brand elements like your logo, colors or mascots to keep things consistent and create a great impression. 03. Optimize for SEO Use a descriptive title tag like "404 page not found | [your brand]" and a meta description that briefly explains the page while guiding users to main content. Include internal links to important pages to improve navigation and help search engines understand your site. If you don't want the page indexed, add a noindex meta tag. 04. Implement and test Follow your website platform's instructions for custom 404 pages and make sure all broken URLs redirect properly. Test the page across devices and browsers to confirm it works perfectly. By following these steps and drawing inspiration from the best 404 page examples, you can reduce bounce rates, improve user experience and strengthen your brand. 404 pages FAQ Why are 404 pages important? 404 pages are essential for maintaining a good user experience. Instead of leaving users frustrated, a thoughtful 404 page can redirect them to relevant content, reducing bounce rates and keeping them engaged with your site. Do 404 pages affect SEO? A few 404 pages won’t harm your SEO, but too many can signal structural issues to search engines. Regularly monitor and fix broken links using tools like Google Search Console to ensure your site remains crawlable and user-friendly. What should a 404 page say? Keep it simple and friendly. Something like "Oops, we can't find that page" or "This page went on vacation" works great. Add a suggestion for what to do next, like checking out your homepage or using your search feature. How do I fix 404 pages? Start by figuring out why the page disappeared. If you deleted it by accident, bring it back or redirect people to something similar. If it's because of broken links or typos, fix those and make sure your 404 page helps guide people where they want to go. What should a 404 page look like? Your 404 page should feel like part of your brand - same style, same vibe. Include your logo, a friendly error message, links to popular content and maybe a search bar or contact info. Some sites add fun graphics or witty copy to make hitting a dead end feel less like a bummer.

When we click on a website, most of us are used to being met with sleek and modern designs. But every once in a while, you may come across a site that harks back to an era of classic design—featuring retro typography and/or vintage imagery. Ironically, embracing vintage aesthetics can breathe new life into your web projects. Case in point: check out these 13 retro websites and learn how they use retro web design to tap into a sense of nostalgia to leave a lasting impression. Just getting started with your website? Create a website with Wix for free today. 13 retro websites for inspiration When we think about retro aesthetics (a.k.a. “Y2K aesthetics”) in website design, we typically imagine the era from the early 90s till the mid-2000s. Websites created in the early days of the internet—when web designers faced a lot of technical constraints—naturally developed a unique style. It's important to mention that retro website design isn’t appropriate for all categories of websites. For example, if you’re designing a corporate website, then a retro design may feel too flashy or off-brand. Retro aesthetics generally work best for personal sites like portfolios, graphic design websites or illustrator websites because it allows their site owners to unleash their creativity. Now without future ado, here are 13 of the best websites to draw retro web design inspiration from if you think a vintage-style website could be a good fit for you. Learn how to make a website that embraces the best aspects of vintage website design. Aroke1 Kurt Champion Shiqian Pan Ayelet Raziel Kevin Ward Jamus Andrest Good UX designer Jenny Nguyen Essi Rub Bluemonday.tv Timeless Pieces Julia Trindade Iris Sun 01. Aroke1 Pale yellow color paired with large content blocks with pixelated typography and underlined links were perhaps the most popular style decisions in the early 2000s. Many websites were created with that retro web design aesthetic, including large eCommerce platforms like eBay (eBay was redesigned only in 2011). Tal, the creator of the website Aroke1, embraced this Y2K web design aesthetic, creating a website that is sure to resonate with anyone who experienced the early days of the web. The website manifests this retro style not just on web elements but also on images. Explore the world of eCommerce design examples for further inspiration. 02. Kurt Champion Kurt, a graphic designer based in London, puts his works front and center of his portfolio site, using a visual style of web design that offers a nostalgic charm. The underlined blue links and large blocks of text in sans-serif typeface create an impression of a strangely familiar design. 03. Shiqian Pan Back in the day, web designers often experimented with visual form. Some early design decisions may seem a bit awkward now. For example, it's nearly impossible to imagine a modern website mixing handwritten fonts with sans serif fonts in the same paragraph or using more than three colors in the same content block. Unless, of course, the designer intentionally wants to convey the feeling of vintage web design, just like Shiquian Pan did on her website. 04. Ayelet Raziel Another popular design decision in the early 2000s: creating linear gradients from vibrant colors. Designers liked to use gradients to create visual interest and get visitors to linger on the site. Gradients, of course, still work great for modern websites. Below you can see how Ayelet Raziel relies on gradients and retrofuturistic elements, like simple geometric shapes, to create a memorable experience with her take on retro web design. 05. Kevin Ward Along with linear gradients, simple geometric patterns were also popular among web designers in the late ‘90s. Geometric patterns can help to introduce dimensionality in visual design and make it more interesting for visitors. Here you can see how graphic designer Kevin Ward nicely pairs a simple grid with content and imagery. Interestingly, a grid in this example serves a clear functional purpose—it directs the visitor's attention to the imagery. 06. Jamus Andrest The 90s were the era of exploration of three-dimensional textures. From motion pictures to popular games, designers experimented with 3D forms to create new and more immersive experiences. No wonder 3D objects were incorporated into websites, too. Back in that time, web designers often used pseudo-3D objects (not pure 3D but rather 2D isometric objects) to create fresh looks. Jamus Andres contextualizes pseudo-3D elements within a minimalist website design. The result: a distinctive visual style and retro web design that’s hard to forget. 07. Good UX designer When designers are on the hunt for a unique visual style that can help them stand out of the crowd, some over-rely on complex animated effects to impress visitors. However, it's possible to achieve the same goal using simple graphic elements. Miko proves that bold, vibrant colors paired with simple typography can create a unique visual identity. 08. Jenny Nguyen Jenny Nguyen expertly uses design queues to create a clear hierarchy of content. She uses a limited number of graphic details (one typeface and a color palette of a few colors) to achieve this, also adapting a retro web design style that feels familiar to the early days of the web, when designers had to deal with many visual constraints. 09. Essi Rub It’s rumored that green and red colors don't work well together, low-resolution images create bad impressions and rotating objects are a no-no. But Essi Rub proves that it's possible to create cool designs by breaking the rules. In fact, this website is one of the most notable examples of early 2000s retro web design—it's both fun to browse and features a unique visual language. 10. Bluemonday.tv Vintage styles and retro web design look even more gorgeous when paired with modern flair. Creative studio Blue Monday nicely bakes vintage elements into modern design. Their site imitates the aesthetics of the late 2000s websites while making the most of modern techniques, such as animated transitions and embedded videos. 11. Timeless Pieces Is it possible to trim down design elements to the absolute minimum without making the site too boring? Yes, according to Timeless Pieces. The site uses a monochrome color scheme, and its homepage features simple text against a single-color website background. But rather than making the site look boring, these design decisions help the site look fresh and modern. 12. Julia Trindade Low-resolution images and pixelated icons are attributes of the early days of the web. Nowadays, it's possible to use these attributes to create a fresh and unique visual appearance. Julia Trinade does precisely that on her website. A black-and-white Polaroid photo is used as a background and nicely accompanies the text block. A pixelated icon of the sun and cloud at the top left corner of the screen nicely reinforces the design. 13. Iris Sun Iris Sun's website is another example of minimalist-design-done-well. The site only features essential content and functional elements. It uses ample white space to guide the viewer's attention to individual sections and functional blocks. Enlarged typography and a color palette with a limited number of colors reinforce this retro web design, making it truly timeless. How to bring the retro aesthetic to your own web design Looking to experiment with vintage web design? Try these tips on for size: Choose a retro-inspired color palette: One of the most defining features of a retro aesthetic is the use of bold and vibrant colors. Consider using a color palette generator to find colors that were popular in the 90s, such as mustard yellow, burnt orange, or baby blue. Use vintage typography: Look for fonts that were popular in the era that you’re trying to draw inspiration from, such as Futura or Garamond. Check out the article best fonts for your website to learn more about font selection. Incorporate retro graphics: Retro design often features stylized illustrations and graphics, such as grainy textures and geometric shapes. Use a minimalist layout: Many retro designs are characterized by clean, simple layouts with plenty of whitespace. It can help draw attention to your graphics and typography. Consider incorporating vintage-inspired animations: Retro animations can add a touch of whimsy to your retro web design design. Look for examples of vintage cartoons or advertisements for inspiration. To help you with this we've put together specific design tips by era: Designing a retro 1920-30s inspired website? Go with geometric and serif fonts like Futura or Broadway. For your color palette think art deco luxury — black, gold and ivory. For this style keep your layout minimalist and structured. Designing a mid-20th century inspired website? Opt for script fonts like Pacifico or Lobster. Use a diner color vibe to complement it, something like pastel pinks, mint greens and soft blues. Grease who? Rounded button and colorful buttons will cement your retro design for these decades. Designing a retro groovy site, think 1960s-70s? You need funky, bubble fonts like Cooper Black. You know with this retro style, groovy is the name of the game — earthy tones, mustard yellows and burnt orange for your color palette. You'll also need psychedelic, asymmetrical designs to complete the look. Designing something neon and arcade from the 1980s? Choose pixelated or bold futuristic fonts. Then you'll need some sort of cyberpunk color theme to go with it, neon blues, purples and hot pinks. Use pixelated or bold grid layouts to make it r