- Sharon Hafuta
- 1 day ago
- 17 min read
Turn your ideas into sales and start selling with Wix eCommerce→
Ever had a design idea you wish you could turn into a product, without worrying about buying in bulk or managing shipping? That’s exactly what print on demand (POD) makes possible. In 2025, it’s become more than just a trend, it’s a billion-dollar opportunity for anyone exploring how to start a print on demand business or sell custom merch online.
Print on demand (POD) has moved from a niche side hustle to a booming business model. According to Precedence Research, global revenue is on track to leap from USD 10 billion in 2024 to USD 103 billion by 2034, an impressive 26% CAGR. Shoppers crave personalization, sustainability and faster delivery, and POD checks all three boxes.
Pair that with Wix’s powerful website builder and Printful’s automated fulfillment, and you’ve got a streamlined setup for success. Whether you’re launching your first online store or expanding your brand, Wix’s native Printful integration lets you go from idea to first sale in record time.
In this guide, you’ll learn:
Which products top the sales charts—and which emerging niches to try.
Current market and margin benchmarks.
How real Wix merchants use POD to grow.
A step‑by‑step launch checklist, including how to make a website that’s optimized for selling online.
Did you know? Wix now offers a direct Printful integration so you can add products, automate fulfillment and track orders without ever leaving your Wix dashboard.
“Wix and Printful take the heavy lifting out of launching a print on demand business. You can go from idea to online in a matter of hours using built-in tools for design, fulfillment, marketing and growth. It’s a full solution for anyone serious about turning their creativity into a real business.” - Chava Katz, PMM @ Wix pages at Wix
Ready to launch your brand? Use Wix’s free eCommerce website tools and powerful online store creator to start selling your custom merch today.
Ready to launch your print on demand business? With Wix eCommerce, you can seamlessly integrate Printful directly from your Wix dashboard, making it easier than ever to turn your designs into products and sell them online. Build a professional online store, customize it to match your brand and let Printful handle fulfillment, all from one place. From endless customization options and built-in SEO to powerful AI tools and integrated marketing features, everything you need to grow your print on demand store and reach more customers is at your fingertips. Start your print on demand journey with Wix + Printful today.
TL;DR: best print on demand products
Search trends, profit margins and consumer demand all point to these as the best print on demand products to watch—perfect whether you're exploring how to start a business, launching your first store or scaling an existing one. We’ve broken down the top options by why they sell, typical profit margins and what’s trending.
They’re ideal for creators, side hustlers and small businesses looking for products with high demand, solid margins and strong niche potential.
Product category | Why it sells | Typical margin | Trend watch |
Eco‑friendly apparel (tees & hoodies) | Evergreen demand plus sustainable fabrics | 20–40% | Natural dyes, recycled blends |
Personalized drinkware (tumblers, mugs) | Viral on TikTok & workplace return | 25–50% | Stanley‑style stainless steel, color‑changing prints |
Engraved jewelry | High perceived value, low shipping cost | 30–60% | Minimalist bar necklaces, birth‑flower motifs |
Tech accessories (phone/AirPods cases) | Quick design turnover, impulse price | 20–35% | MagSafe compatibility, holographic finishes |
Pet accessories (bowls, beds, bandanas) | Pet‑parent spending keeps rising | 25–45% | Breed‑specific art, matching human‑pet sets |
Fast facts:
If you're exploring how to make money with print on demand, knowing what sells can give you a major head start. Here are some of the most promising print on demand products to consider:
Most profitable picks: Jewelry and mugs offer the best return due to low production costs and strong gifting value.
Most versatile: T-shirts and hoodies remain the top sellers, and appeal to nearly any audience and are a staple in most print on demand business ideas.
Trend-aware favorites: Tumblers and tech cases adapt well to fast-moving design trends on TikTok and Instagram.
Best for niche targeting: Pet gear and personalized products let you cater to highly engaged micro-communities.
Pro tip: Wondering how to start a print on demand store? Using a website builder like Wix makes launching easier. With Wix’s native Printful integration, you can sync products, automate fulfillment and sell globally, without juggling apps or spreadsheets.
"The native Wix + Printful integration makes it incredibly easy for any Wix user to create and launch their own custom product line—no tech headaches, just instant access to Printful’s catalog, instant mockups and seamless store setup, all within the Wix dashboard.” - Chris Victory, head of partnerships at Printful
Want full breakdowns, stats and tips? Keep reading.
What are print on demand products?
Print on demand products are manufactured only after customers place an order. Instead of pre-stocking inventory, creators upload their designs to items like apparel or mugs, which are then printed and shipped by a third-party partner like Printful.
Print on demand vs. traditional eCommerce
Factor | Print on demand | Traditional eCommerce |
Inventory needed | No | Yes (bulk) |
Upfront inventory cost | $0 | High (bulk orders) |
Storage/warehousing | None | Required |
Fulfillment | Automated by a partner | Manual or 3PL |
Risk of unsold stock | Minimal | High |
Testing speed | Hours | Weeks–months |
Order production | Made-to-order | Pre-produced |
Startup costs | Low | High |
Logistics | Simplified (no shipping/packaging) | Complex (warehouse/shipping needed) |
Flexibility to test ideas | High (launch instantly, no financial risk) | Low (requires inventory and risk) |
Traditional online stores often come with a steep learning curve. Between purchasing inventory upfront, storing stock and managing packaging and shipping, creators can quickly get overwhelmed and budgets can stretch thin.
Print on demand changes the game. Products are only made when someone places an order, meaning no bulk orders, no wasted inventory and virtually no startup costs. By producing items only after they’re ordered, POD models eliminate inventory risk and greatly reduce unsold stock, unlike traditional approaches where, according to Printful research, up to 30% of apparel never sells and may go to waste.
That flexibility makes POD one of the most profitable business models for beginners and creators alike. It's ideal for anyone exploring how to start an online business, testing side hustle ideas or launching low-risk business ideas around trending designs, niche audiences or seasonal products. It’s also one of the more accessible passive income ideas, especially if you’re building a store that runs in the background while you grow your brand.
How fulfillment and shipping work
A customer orders from your Wix store.
Wix auto-routes the order to Printful.
Printful prints, packages, and ships the item to your customer.
You earn the margin between retail and base cost.
Why POD is great for creators and small businesses
No upfront investment.
Unlimited creative flexibility.
Easy to scale and iterate.
Automated logistics with global reach.
5 best print on demand products to sell in 2025
01. Eco-friendly t-shirts and hoodies
With sustainability becoming a consumer priority, organic cotton and recycled blends are now in demand. Apparel accounts for 39% of POD revenue and remains the top category, especially for those exploring how to start a t-shirt business or experiment with t-shirt dropshipping.
Why it sells: Everyday utility, high personalization value.
Product Tip: Offer earthy tones, minimalist designs, or AI-generated pattern repeats.
Cost & Margin: Organic tee base: ~$9 | Retail: $25+ | Margin: 28–40%.
How to source: Use Printful’s Eco line—look for organic cotton, recycled polyester or Bella+Canvas options in the catalog.
Saturation: ~1,000+ listings on Etsy for “organic cotton graphic t-shirts” and 5,000+ for “organic hoodie” POD products.
Pro tip: “Organic” is an overused keyword—pair it with hyper-niche art angles (e.g., “organic mushroom forager shirt”) to find less crowded keywords and beat the eco-fatigue. Explore top marketing strategies to promote your t-shirt collection.
02. Personalized drinkware
From mugs to tumblers, drinkware has become a fast-growth POD category, buoyed by TikTok trends and the return to office life.
Why it sells: Perfect for gifts, reusable and visually shareable.
Trend Idea: Stanley-style insulated tumblers, color-changing designs.
Cost & Margin: Stainless steel tumbler: ~$13 | Retail: $32 | Margin: 35–45%.
How to market: Use TikTok marketing strategies or Instagram Reels showing the mug/tumbler changing colors with heat or light, perfect for going viral.
Saturation: 5,000+ Etsy listings each for “custom tumblers” and “personalized mugs”.
Pro tip: Saturation is high across the board—lean into visual differentiation (e.g., glitter tumblers or wraparound prints) and use personalization to escape price-based competition.
03. Engraved jewelry
Jewelry offers unmatched emotional and gifting value. Laser engraving enables customization with initials, coordinates, or inspirational quotes.
Why it sells: Lightweight, high-perceived value, emotional connection.
Top Pick: Minimalist bar necklaces or birth-flower pendant charms.
Cost & Margin: Necklace: ~$12 | Retail: $35–50 | Margin: 40–60%
How to position: Highlight gifting occasions like anniversaries or birthdays; offer personalization like initials or coordinates.
Saturation: Over 5,000 Etsy listings for “engraved bar necklace”.
Pro tip: Demand is strong but so is saturation; explore low-competition angles like birth flower charms, pet silhouette jewelry engravings or location coordinates to differentiate.
Discover more:
04. Tech accessories
With over 90% of adults using smartphones, custom phone and AirPods cases are always relevant.
Why it sells: Stylish, low-cost entry points, recurring upgrades.
Hot Trends: MagSafe-compatible designs, holographic or biodegradable cases.
Cost & Margin: Phone case: ~$8 | Retail: $22 | Margin: 25–35%.
How to sell: Use impulse-buy strategies. Run limited drops tied to pop culture events or meme trends for fast turnarounds.
Saturation: Over 5,000 listings on Etsy for “MagSafe phone case” with print on demand features.
Pro tip: Styles get stale fast—trend-reactive designs (e.g., seasonal motifs, memes) and updating listings frequently can boost visibility in crowded results.
Discover more:
05. Pet accessories
The pet economy has proven recession-resistant. From dog bandanas to custom bowls, owners love pampering their pets.
Why it sells: Deep emotional tie, high repeat purchase rate.
Trend Ideas: Breed-specific art, matching human-pet apparel sets.
Cost & Margin: Pet bowl: ~$14 | Retail: $35 | Margin: 30–45%.
How to scale: Niche down by breed (e.g., French bulldog lovers) and launch matching sets for owners and pets.
Saturation: ~5,000+ listings for “dog bandanas” and “custom pet bowls” on Etsy.
Pro tip: While many are sewing patterns, breed-specific art and owner-pet matching sets using long-tail terms (e.g., “Golden Retriever hiking bandana”) can help carve out <500-listing niches.
Discover more:
Emerging POD niches to watch in 2025
Beyond the bestsellers, several fast-rising niches are gaining traction thanks to cultural shifts, viral content and lifestyle trends:
Pet lifestyle gear for humans: Think matching pet-owner apparel, pet-themed planners or accessories like tote bags with breed-specific illustrations. TikTok-fueled trends around “pet parents” are driving demand here. The pet apparel market is projected to grow from $2.09B in 2023 to $2.75B by 2030, driven by personalization and consumer sentiment toward pets as family. Try designing for specific breeds or pet-lover hobbies to stand out in this emotionally driven market.
Spiritual and wellness wearables: Astrology signs, crystal energy themes, affirmations and aura colors are showing up in everything from tees to mugs. With self-care on the rise, this niche blends personalization and purpose. Spiritual and “esoteric” designs are listed among Printful’s top t-shirt trends for 2025, reflecting surging demand in wellness-related customization. Lean into themes like intention-setting and astrology to connect with mindful shoppers.
Nostalgia-core products: Y2K, 90s cartoons and vintage fonts are back. Consumers love retro designs on everyday goods like tumblers, hoodies and phone cases, especially when bundled as “limited drop” collections. Y2K fashion and media are seeing a strong comeback, with brands reviving early-2000s design tropes to meet consumer demand. Test retro drops tied to pop culture anniversaries or niche fandoms for viral traction.
Eco-conscious lifestyle bundles: Recycled-fiber totes paired with reusable drinkware, personalized lunch bags and matching apparel are gaining popularity. These sets perform well for giftable occasions and sustainable brands. According to Average Order Value’s Sustainable Fashion Statistics, 47% of global shoppers are willing to pay extra for sustainable goods; the eco-friendly fashion market is expected to reach $9.81B by 2025. Bundle functional and feel-good items to tap into both utility and ethical values.
Micro-career merch: A surge in creators and freelancers means niche job-themed designs (for teachers, coders, stylists, etc.) are gaining popularity on drinkware, laptop sleeves and t-shirts. People want to rep what they do. Printify and other platforms highlight career-specific merch (e.g., teacher mugs, coder tees) as high-converting POD niches in 2025. Focus on pride-based messaging, these customers want to celebrate their hustle.
Pro tip: Tools like Etsy’s search bar and Google Trends can help validate demand before committing. Look for fast-moving micro-trends that pair well with your brand identity or audience niche.
Print on demand stats and trends: what’s fueling POD growth right now?
You already know the print on demand market is projected to reach over $100 billion by 2034. But what’s truly exciting is how people are using it. POD isn’t just about launching a product, it’s about launching it smarter, faster and more sustainably. Thanks to growing consumer demand, new tools and cross-platform flexibility, POD is transforming how creators and small businesses bring ideas to market.
Print on demand market size and forecast
Specialized fulfillment methods are on the rise. Direct to garment (DTG) printing is growing at approximately 4.4% CAGR, as sellers seek high-resolution, full-color designs on cotton tees and hoodies.
Embroidery is carving out premium niches. The global embroidery-decorated apparel market is projected to grow from $1.6 billion in 2018 to $2.2 billion by 2028 (around 3.3% CAGR). Its tactile, high-end feel is perfect for hats, caps and corporate merch.
Decoration diversity fuels cross-sell potential. Alongside DTG and embroidery, sellers are exploring DTF, sublimation and cut-and-sew, enabling everything from full-coverage apparel to custom packaging, a signal that POD is no longer one-size-fits-all.
North America currently dominates the space, with around 75% of top-performing POD stores headquartered there.
Print on demand is especially attractive for creators due to strong business margins. While the average POD profit margin hovers around 20%, some designers reach up to 60%, particularly in high-value categories like jewelry, home decor and accessories.
Pro tip: Check out the latest small business website statistics and eCommerce statistics to see what drives traffic, sales and customer trust in today’s online market.
Growth trends
Global interest in print on demand continues to surge, with monthly searches for the term averaging over 130,000 according to tools like Semrush and Ahrefs. Google Trends data also shows strong year-over-year growth in search volume since 2020.
Creators are leveraging POD to react fast: viral trends, seasonal moments and cultural events can be turned into sellable products in under 24 hours.
Tools like Wix’s Printful integration simplify fulfillment, enabling creators to manage products, pricing and logistics from a single dashboard.
“Together, we’re providing our users a unique and seamless solution that embraces creativity and brand identity while eliminating fulfillment hassles and overhead costs. This empowers users to focus on the growth of their business and maximize their brand footprint all from the Wix platform." - Jill Sherman, head of suppliers hub at Wix
Consumer demand
Sustainability continues to influence buying behavior, with 80% of consumers saying they’re willing to pay more for eco-friendly products. Printful reports that shoppers are typically comfortable paying a 10% premium for sustainable options.
Personalization remains a powerful driver of sales, as 81% of consumers prefer to buy from brands that offer tailored experiences, whether it’s a name, date or even a zodiac sign printed on the product.
Unlike traditional eCommerce, print on demand gives sellers the flexibility to offer just one item at a time, making it ideal for personalized gifts, small-batch product drops or testing new ideas before scaling.
Shoppers increasingly expect both fast production and customization. According to the Hollywood Gazette, 36% want personalized products, while 48% say they’re okay with slower delivery if it means getting something custom.
Automation is another key benefit driving demand. Thanks to native integrations like Wix + Printful, creators can seamlessly sync products, manage orders and automate fulfillment workflows without writing a single line of code.
In short, POD is now less about printing t-shirts and more about giving anyone the tools to launch timely, relevant and personalized products into the world, fast.
How to choose the right POD products for your business?
Match products to your niche
Understanding your niche is the foundation of a successful POD store. Start by imagining your ideal customer, what are their interests, values and buying habits? If you’re just starting out, look at your own passions and experiences or explore dropshipping niches to gather ideas. For example, if you're into hiking and nature, products like eco-friendly apparel or outdoor accessories could be a natural fit.
Pro tip: Niche = identity + product context. "Skater dog lovers" is more powerful than just "dog lovers." Printful recommends exploring gaps in the market and finding niche products, for instance, underrepresented subcultures or hyper-specific hobbies.
Use data to identify winning products
Back up your ideas with data. Use Google Trends and small business trends to validate long-term interest and Printful’s product catalog or bestseller section to identify rising stars. Track competitors on platforms like Etsy or Redbubble to see which designs and products resonate most. If a certain product shows lots of positive reviews or repeat sales, there’s demand.
Pro tip: Look for products that combine a core function with a trending aesthetic—e.g. tie-dye loungewear or retro typography mugs.
Learn more:
Consider profit margins and shipping costs
Don’t just chase aesthetics, calculate profitability. Printful emphasizes that your pricing should reflect both product cost and your brand’s value. Aim for a minimum 20% profit margin after base cost, shipping and platform fees. Heavier items like mugs and blankets can rack up shipping costs quickly, while smaller products (e.g., stickers, jewelry) tend to offer better margins at scale.
Watch for: Size, fragility and destination, all affect final shipping rates and may eat into your margin.
Strategy | How it helps |
Free shipping threshold | Offer free shipping above a certain cart value to increase average spend |
Flat-rate shipping | Keeps costs predictable and transparent for shoppers |
Product bundling | Combine multiple items in one shipment to lower fulfillment costs |
Clear delivery expectations | Reduces cart abandonment and builds trust—Wix allows you to display estimated delivery windows during checkout |
Test before scaling
According to Printful, beginners often feel pressure to launch with too many products, which can overwhelm both you and your customers. Instead, choose three to five hero products in complementary categories and gather feedback. Monitor analytics like conversion rates and cart abandonment to understand what’s working.
Bonus: Testing also includes fulfillment methods. Try DTG for bold apparel prints, embroidery for premium accessories or sublimation for all-over-print pieces to see which process fits your brand best.
Launching your first print on demand product checklist with Wix and Printful
Wix users are in a great position to get their first product online quickly, thanks to a seamless native integration with Printful. You don’t need to code or juggle third-party platforms—everything from design and fulfillment to product syncing and real-time shipping updates happens inside your Wix dashboard.
Here’s how to go from idea to store launch without inventory, logistics headaches or delay:
Define your niche and hero product: Focus your brand on a specific audience, whether it’s dog lovers, plant parents or retro gamers. Choose a core product—like a t-shirt or mug—that resonates strongly with that niche. Before you start building your store, run a domain name search to find a memorable brand name that fits your niche.
Create your designs using tools like Printful’s Design Maker or Canva: You don’t have to be a designer. Use drag-and-drop website builder to create artwork that’s simple, bold and speaks to your target buyer. Consider designing in collections to strengthen your brand identity. If you’re stuck on branding ideas, try a domain name generator to spark creative store name options.
Browse and add Printful products directly from Wix: In the Wix dashboard, go to “Catalog”>“Dropshipping products” to access Printful’s entire catalog. No need to upload products manually—mockups, descriptions, and variants sync automatically.
Customize pricing, details and variants: Adjust product names, descriptions, colors, sizes and pricing. Aim for a 30–50% margin after accounting for base costs, taxes, and platform fees.
Order samples to check quality and create marketing assets: Before launching, order samples to test quality and take your own lifestyle photos. Use these for social posts, email teasers and to build trust with buyers.
Design your storefront using Wix templates: Choose a mobile-optimized website template, specifically eCommerce website templates, then upload brand visuals, write compelling copy and add a clear FAQ page. Wix’s drag-and-drop builder makes it easy to craft a professional-looking site.
Set up payments, tax and shipping options: Enable global payments, configure shipping rules (e.g., free shipping thresholds), and set tax collection per your region. Wix handles checkout flows smoothly.
Launch and promote your store using built-in marketing tools: Use Wix’s automated email campaigns, run Google and social ads, and offer launch promos like early bird discounts. Start driving traffic from day one.
“Samples aren’t just for quality control—they’re your first marketing asset. Use them to build trust, create excitement around your brand and show customers exactly what they’re getting.” - Chava Katz, PMM @ Wix pages at Wix
Pro tip: Secure your domain name early to ensure it’s consistent across your store, marketing channels and packaging. With Wix and Printful, you only need to set up your store once—after that, every new product can be launched in minutes. If you’re just starting out, you can take advantage of free website hosting on Wix to launch your store with minimal upfront cost.
Examples of print on demand websites selling on Wix
Looking for proof that POD works? These real businesses built on Wix show how diverse creators—from graphic designers to fashion founders to fine artists—are using print on demand to turn their ideas into income. Each one has leveraged Wix to build a stunning storefront and Printful to handle everything from production to fulfillment.
Whether or not they started with Wix’s native Printful integration, many of today’s Wix sellers are now streamlining their operations thanks to this built-in connection. It’s easier than ever to design, launch and manage a POD store from a single dashboard.
Try it now and see how easy it is to launch your store with Wix and Printful.
01. Gifted Images LLC
New Orleans-based graphic designer Gregory DeCuir Jr. launched Gifted Images to sell fashion, Greek and athletic apparel. He began using Printful with Wix in 2019 and has since processed over 3,000 orders and earned $240,000 in revenue. By tapping into niche audiences—from Greek organizations to local alumni groups—Gregory grew his business without needing to hold inventory.
Gregory advises, "Don’t be afraid to make mistakes, because you will make mistakes. Take some chances. The tools from Printful make it easy to design, so push your creativity. Don’t be afraid to offer discounts—that’s how you build a customer base. The email and social media marketing tools will become your best friends. Wix has everything you need to reach your milestones. Use all of it.”
02. Lion & Lamb Store
This Christian streetwear brand fuses faith with fashion through bold hoodies, tees and jackets. Built with Wix and powered by print on demand, Lion & Lamb embraces a strong niche and a cohesive design aesthetic that resonates with young, faith-driven shoppers. High-quality visuals and a focused product line make their store feel like a premium boutique.
03. Slater Vintage
Formerly branded as Salt & Stone Goods, Slater Vintage sells graphic apparel and accessories with a retro, bold vibe. They frequently launch seasonal drops—like their “American Spirit” collection—and organize products by lifestyle themes such as motherhood and country music. Print on demand allows them to experiment with trends and offer frequent limited-edition designs without the overhead.
04. Kyle Sorensen Fine Art
A Canadian artist known for his original paintings, Kyle uses POD to sell giclée prints and wearable art. Wix powers his portfolio-style site, while POD enables him to offer high-quality prints and apparel on demand. His story shows how creators can expand their art business without sacrificing quality or brand integrity.
Final thoughts
POD continues to thrive thanks to shifting consumer habits, creator empowerment and platforms like Wix and Printful making setup nearly effortless. Whether you're a graphic designer, artist, influencer or just getting started, 2025 is the ideal year to launch your print on demand store. Pick your product, design your first item and start your entrepreneurial journey today.
Best print on demand products FAQ
Is a print on demand business profitable?
Yes—print on demand can absolutely be profitable when done strategically. Most sellers aim for profit margins between 20–50%, depending on the product and pricing strategy. Accessories like jewelry, home decor and personalized items often allow for higher markups. Your profitability will also depend on smart product selection, branding and marketing.
What is trending in POD?
In 2025, some of the hottest print on demand products are eco-friendly apparel, engraved jewelry, personalized tumblers, tech accessories (like custom phone cases or laptop sleeves) and pet products. These categories are growing quickly because they combine personalization with practicality—two things buyers love.
What are good products to sell via dropshipping?
Outside of POD, dropshipping categories that continue to perform well include beauty tools, home gadgets, fitness gear and phone accessories. However, POD has a big advantage: every item can be uniquely branded, making your products harder to copy and giving your store a stronger identity.
Where to sell POD products?
The best place to start is with your own branded Wix store, where you have complete control over your design, pricing and customer experience. From there, you can expand your reach by also selling on Etsy, Amazon or TikTok Shop, which helps you tap into larger audiences while still building your brand presence.
What is the highest quality print on demand platform?
Printful is consistently ranked among the top POD companies for its wide product variety, fast and reliable fulfillment, white-label branding and global shipping network. For Wix users, Printful’s direct integration makes it especially seamless to manage products, orders and branding all from the Wix dashboard.
What is the category for print on demand?
Apparel is still the leading category in terms of sales volume—it’s versatile, easy to design for and always in demand. Drinkware (like mugs and tumblers) and accessories (such as bags and hats) are also strong performers. That said, the “best” category really depends on your niche and target audience.
What is the most printed product?
No surprise here: T-shirts remain the single most popular POD product. They’re affordable to produce, appeal to nearly every demographic and provide a perfect canvas for creative designs. Many sellers start with T-shirts before expanding into other categories.