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10 most profitable dropshipping niches (and 5 to avoid)

dropshipping niches

It’s a common dilemma: you’re ready to start a dropshipping business, but you’re still not sure what kind of products you want to sell. Finding the right niche is crucial for success, as is targeting a specific audience and dialing in your marketing efforts. But with so many options, how do you pick the most profitable dropshipping niche?

We’ve lined up the top 10 most profitable niches to pick from and product ideas that can set you up for success. But it's not just about the winners; we're also spotlighting the five niches you might want to steer clear of.

Whether you’re looking to find the best dropshipping options or avoid the common pitfalls, keep reading to learn all about the insights that will help you sell online effectively.

Ready to start selling? Take our dropshipping website builder for a spin.

How to find the most profitable dropshipping niches

Selecting the right dropshipping niche is more than a guessing game; it relies on making informed decisions.

When looking for the best dropshipping products to sell, don't rely on hunches. Instead, arm yourself with data. Instead of firing in the dark and hoping your shot lands, use the marketing tools at your disposal to zoom in on search demand.

Here’s a quick rundown of a few helpful tools:

  • Google Trends: Consider this your trend-thermometer. It’s free to use and perfect for watching interest levels dance over time. It's also ideal for spotting upward trends in different regions, which can be golden for dropshipping niches gaining momentum.

  • Google Keyword Planner: This is your keyword detective, uncovering which products your audience is curious about. It serves up search volumes, cost estimates for pay-per-click (PPC) campaigns and the lowdown on competition—invaluable for crafting a strategy to sell online effectively.

  • Ahrefs and Semrush: Got room in the budget for a full SEO toolkit? Tools like Ahrefs or Semrush are your deep-dive allies. From unearthing in-depth keyword analysis to spying on competitors' strengths, these platforms are a powerhouse for those considering whether they should start a business or not. If you’re a Wix user, you can use the built-in Semrush integration to conduct keyword research from within your Wix toolkit.

After poring over the analytics from tools like Google Trends and Ahrefs, you might ask, “Is dropshipping still worth it?”

It's a valid question, as some niches can appear oversaturated. However, these tools don't just offer a peek into current trends; they help forecast the viability of this type of business. Think of them as your digital crystal ball, giving you the specifics needed to carve out a profitable niche in the bustling dropshipping marketplace. From that point, you can align yourself with a trusted dropshipping partner—like Modalyst—to start selling.

To give you some more inspiration, let’s dive into a list of some of the best dropshipping niches you can explore right now.


See more: Learn how to make a website today with Wix.

dropshipping niches with wix

10 most profitable dropshipping niches

Let’s dive into the top dropshipping niches that are currently shaping the market. While these niches can vary in appeal and market dynamics, they share a common potential for profitability and growth. Note that they are listed in no particular order, reflecting the diverse range of opportunities available for small business owners looking to launch their dropshipping venture.

01. Home décor and accessories

The home décor market is a tried-and-true evergreen niche. Statista shows that revenue has been steadily growing over the past five years, and is projected to keep on growing. That's not all—the home décor market is expected to soar to a whopping $1.1 billion by 2032.

As for your dropshipping aspirations, you have plenty of options to carve out a space for your own brand. Many types of products do so much more than just fill a room.

Choose specific types of products to start with, such as charming ceramics or plush bedding. You can niche down further by selling products in certain styles, such as minimalist, sleek contemporary or modern architecture.

Some home décor ideas to get you started could include:

  • Minimalist wall art and prints

  • Handmade ceramic vases

  • Bohemian throw pillows and blankets

  • Industrial-style light fixtures

  • Modern geometric shelving units

  • Eco-friendly bamboo kitchen accessories

  • Aromatherapy candles and diffusers

  • Vintage-inspired mirrors

  • Planters and indoor gardening kits

  • Scandinavian-style furniture pieces

  • Rustic wooden clocks

  • Artisanal soap and bathroom accessories

  • Macramé wall hangings and plant holders

  • Digital smart home gadgets

  • Seasonal table decorations and runners

02. Kitchen tools and accessories

A quick check on Google Trends shows that "kitchen tools" is a fairly unique niche; there's consistent demand throughout the year, but searches tend to spike around November when folks are shopping for Christmas gifts.

It makes sense, considering these items are essentials and will need replacing eventually.

You could also explore products that make cooking more convenient. For example, you might not get far selling microwaves, but you could offer microwave covers or cleaners to keep them mess-free.

dropshipping niches - food

Beyond cooking tools, think about selling kitchen gadgets or accessories that meet the evolving needs of your customers’ daily lives. For example: with 66% of employees returning to the office, there’s a tangible need for solutions that cater to the meal-prepping commuter.

You could sell kitchen tools like:

  • Silicone baking mats

  • Adjustable measuring spoons

  • Multifunctional vegetable choppers

  • Magnetic spice jars

  • Reusable food storage bags

  • Digital food scales

  • Bamboo cutting boards

  • Electric salt and pepper grinders

  • Collapsible colanders

  • Non-stick silicone utensils

  • Cold brew coffee makers

  • Glass food containers with lids

  • Herb scissors

  • Pancake batter dispensers

  • Oven-safe meal prep containers

When selling home decor items and looking to build your own brand its also worth considering branded dropshipping or white label dropshipping.

03. Fitness and exercise equipment

The fitness landscape has quietly transformed. As the echoes of the pandemic fade, the traditional gym model has felt the shift following the closure of approximately 5,000 gyms over the past three years and a notable 15% dip in its market grasp last year. Yet, this isn't a tale of dwindling health ambitions. On the contrary, the journey for wellness is taking place in our homes.

Instead of opting for the once-ubiquitous gym memberships, many individuals are turning to digital workout companions—apps that bring fitness into the living room. According to data from Statista, mobile health and fitness apps were used by 23% of American consumers in 2019. By 2022, that number had jumped to 36%.

dropshipping niches - fitness

This presents a great dropshipping—and even reverse dropshipping opportunity since there's fertile ground for affordable, at-home fitness equipment. Think: resistance bands that can be tucked away in a drawer, yoga mats that roll out in a flash and foam rollers for those much-needed post-workout sessions.

What else fits into this niche? Some ideas below:

  • Jump ropes

  • Kettlebells

  • Dumbbells

  • Pull-up bars

  • Exercise balls

  • Push-up stands

  • Ankle weights

  • Workout gloves

  • Wrist wraps

  • Hydration packs

  • Heart rate monitors

  • Abdominal wheels

  • Speed agility ladders

  • Balance boards

  • Pilates rings

dropshipping niches - fitness

04. Pet supplies and accessories

The pet supply market is large and continues to see steady growth despite economic challenges, like inflation, facing the everyday consumer. In fact, 68% of consumers spent more on pet supplies in February 2023 than January 2022, even as they looked for ways to economize.

Pet supplies are a treat that keeps on giving. Every pet owner looks for opportunities to spoil their fur babies, and there are plenty of pet dropshipping subcategories to explore within pet toys, pet food or pet grooming products.

Consider the simple yet indispensable paw washer—dog lovers dread those muddy trails, and this nifty tool promises a mess-free home. It's not just practical; it's a hit sale after a rainy day walk.

And how about the donut dog bed? It's where comfort meets Instagram-worthy aesthetics, a perfect impulse buy for pet parents scrolling through their feeds. Or pet socks—a big draw for customers aiming to protect their paws from icy walkways or slippery floors.

Consider the following products to dropship within this niche:

  • Adjustable pet harnesses

  • Chew-proof dog leashes

  • Orthopedic pet beds

  • Cat scratching posts

  • Interactive treat dispensers

  • Personalized ID tags

  • Portable water bottles and bowls

  • Automatic feeders

  • Grooming gloves and brushes

  • Small animal cages and habitats

  • Reptile heating mats

  • Fish tank ornaments

  • Camera and monitoring systems

  • Custom clothing and costumes

  • Travel carriers and strollers

05. Car accessories

The car accessories market was valued at $498.9 billion in 2022 and is projected to reach $821.7 billion by 2030. Additionally, with 77.3% of American workers commuting and spending an average of 61.3 minutes driving each day, there's a significant market for car accessories.

No matter whether your car is kitted with all the latest tech or has seen plenty of miles on its radar, there's always a way to add some flair or make the interior more comfortable.

From phone holders to seat covers, there's a wide range of dropshipping products to sell in this niche for folks looking to customize their ride.

Some lucrative car accessories to consider include:

  • Steering wheel covers

  • Portable air compressors

  • Tire pressure gauges

  • Jump starters

  • Cleaning kits

  • Trunk organizers

  • LED interior lights

  • Dash cams

  • USB chargers

  • Sunshades

  • Waterproof rooftop cargo carriers

  • Seatbelt cutters and window breakers

  • Floor mats

  • GPS tracking devices

  • Aromatherapy car diffusers

06. Gaming accessories

Did you know that 66% of Americans play video games regularly? That's 215 million folks over 18 years old playing on a console or a desktop.

Gamers are notoriously picky about their setups, but owning the latest Logitech or Razer headset or gaming mouse is like buying the latest iPhone when it drops; it's expensive.

The big brands dominate the high-ticket gaming accessories market, but there's still a blue ocean for peripherals that help gamers maintain their gear. We're talking products like mini blowers, footrests for gaming chairs and even adjustable tables.

Gaming is a huge industry, with the global video game market generating $217.06 billion in revenue in 2022. It’s projected to reach $583.69 billion by 2030. If you can build a brand for specific types of products, you could potentially earn passive income for years to come in this niche.

Some ideas relevant to video game accessories include:

  • Wireless gaming controllers

  • High-speed HDMI cables

  • Controller charging stations

  • Keyboard and mouse adapters for consoles

  • Game storage racks

  • Racing wheel and pedal sets

  • Console skins and decals

  • Mobile gaming clips

  • Console cooling stands

  • Thumb grip covers for controllers

  • Gaming mouse pads

  • Controller carrying cases

  • Screen protectors for handheld consoles

  • Cable management sleeves

  • Gaming glasses to reduce eye strain

dropshipping niches - gaming

07. Eco-friendly products

Deloitte recently surveyed customers about sustainability, and the data shows that eco-consciousness isn't just a buzzword—it's a business strategy. Here’s why: 33% of savvy shoppers are choosing products based on the plastic in packaging, according to the Deloitte survey.

For anyone looking to find a profitable niche, there’s a gap ripe for the filling, with a third of customers ditching brands that miss the mark on ethics and sustainability.

Here’s another kicker: 42% of customers are opting for products that last longer.

By offering eco-friendly picks, small business owners are not just ticking the box for sustainability, they're building a brand that stands the test of time.

Check out some of these eco-friendly product ideas for inspiration:

  • Bamboo toothbrushes

  • Biodegradable phone cases

  • Organic cotton tote bags

  • Stainless steel water bottles

  • Beeswax food wraps

  • Compostable cutlery sets

  • Seed-embedded greeting cards

  • Solar-powered chargers

  • Reusable silicone baking mats

  • Recyclable aluminum straws

  • Hemp clothing items

  • Cotton mesh produce bags

  • Soy or beeswax candles

  • Wooden hair brushes

  • Recycled plastic sunglasses

08. Arts and crafts supplies

The surge in DIY enthusiasm has translated into a surge in demand for materials that fuel creativity—from beads to yarn, and paint to brushes. This isn't just about selling products; it's about delivering the joy and satisfaction that comes from creating something unique.

With a conversion rate of up to 4.07% (the highest among popular eCommerce industries), the data points to a clear opportunity for the arts and crafts supplies market.

The target demographic is as varied as the supplies themselves, encompassing avid hobbyists, professional artists and families alike. For those ready to launch an eCommerce business, offering these supplies could indeed be a stroke of genius, opening doors to a community eager to bring their imaginative ideas to life.

What can you offer within this niche? Some creative ideas include:

  • Paintbrush sets

  • Sketchbooks

  • Calligraphy pen sets

  • Scrapbooking kits

  • Jewelry making kits

  • Candle making supplies

  • Polymer clay packs

  • Embroidery threads and needles

  • Quilting fabric assortments

  • Easel and canvas sets

  • Stamping and embossing tools

  • Silk screen printing materials

  • Mosaic tile pieces

  • Wood carving tools

  • Airbrushing kits

09. Office supplies and products

With hybrid work models becoming the new norm for 81% of companies by 2024, the office supplies niche is about to get even more in demand.

Whether you're working from home or at the office, a recent study showed that personalizing your working environment contributes to greater productivity. From recyclable pens to smart notebooks and trendy bean bags, there are plenty of product ideas you can offer in this niche.

Let's not forget that you can sell wholesale, as well. Offices need to restock their inventory, and you could be their go-to store that sells all their office stationery at affordable prices.

Some more profitable ideas within the office supply niche include:

  • Desk organizers

  • Staplers and staples

  • File folders

  • Whiteboards and markers

  • Desk lamps

  • Envelopes in various sizes

  • Calendar planners

  • USB hubs

  • Document shredders

  • Adhesive notes

  • Keyboard and mouse sets

  • Monitor stands

  • Desk fans

  • Stackable letter trays

  • Hole punches

10. Baby and maternity products

The baby care market is on an upward climb, with a trajectory set to soar from $67.35 billion in 2020 to $88.72 billion by 2026, an impressive 32% increase in market share.

For the target audience, parents are always on the lookout for the best products for their babies and are willing to pay a premium if it means getting a quality item.

You can sell trending products, such as snug onesies or interactive toys, or stick with evergreen parenting staples like cozy swaddles and sturdy strollers.

The great thing about this niche is that children quickly outgrow their clothing and move on pretty quickly from their toys. If you could offer various products for children across different age ranges, you could build an audience of returning customers.

To explore this niche further, consider the following products:

  • Baby carriers and wraps

  • Diaper bags

  • Nursing pillows

  • Swaddle blankets

  • Teething toys

  • Baby monitors

  • Postpartum care kits

  • Baby bath products

  • High chairs

  • Stroller organizers

  • Baby food makers

  • Pregnancy journals

  • Non-contact thermometers

  • Portable changing pads

  • Sippy cups and feeding sets

dropshipping niches - baby products

5 dropshipping niches to avoid

To maximize your chance of success in dropshipping, it's important to steer clear of certain niches that may not be ideal for beginners. Some niches might look tempting but hide undercurrents that could capsize your venture.

Things that make these markets challenging often revolve around logistics, ease of finding reliable dropshipping suppliers, fierce competition, customer satisfaction issues and lack of quality control. Especially for beginners, it’s wise to tread lightly with the following product categories.


01. Furniture

At first glance, furniture may seem like a high-ticket jackpot. However, its bulky nature can lead to exorbitant shipping costs and a higher likelihood of damage during transport. This has the potential to complicate the customer experience and your logistics.

02. Clothing

Despite its evergreen demand, the clothing niche has a reputation for being cutthroat, with established fashion giants dominating the scene. The added hassle of dealing with various sizes and the subjective nature of style make returns all too common.

dropshipping niches - clothing

03. Health products

The market for health products is known for its regulatory landmines and quality assurance issues. Low-quality items here can have severe consequences, not just for the consumer, but for your brand’s longevity and legality. These are different from beauty dropshipping ideas.

04. Watches

High-ticket dropshipping looks great for the high profit margins, but these numbers can be deceptive in the watch market, which is saturated with both genuine and imitation products. Without in-depth knowledge, there’s a risk of stocking inferior products that won't move off of the shelves.

05. Seasonal decorations

Seasonal items promise a boom during holidays but slump the rest of the year. This feast-or-famine scenario makes it tough to maintain a consistent revenue flow and can be a logistical nightmare, so you’ll want to avoid becoming over-reliant on seasonal items.

For those just venturing into dropshipping, it pays to focus on less treacherous niches that require less specialized knowledge, fewer upfront costs and simpler supply chains, like coffee dropshipping, tea dropshipping or sticker dropshipping, for example. It's about choosing the steady stream over the tempestuous tide.

dropshipping niches - christmas decorations

How to evaluate your dropshipping niche competitors

The final piece of the puzzle is understanding who your competitors are and their respective market share. After all, it's one of the core things to check when learning what dropshipping is, and can give you a better idea of whether or not you can build a successful dropshipping business in your chosen niche.


  • Market saturation: Begin by asking, "What is the dropshipping saturation level in my niche?" For instance, if you're eyeing the fashion sector, count how many players are offering similar styles. Is there room for another unique voice, or is it a case of too many hats on the rack?

  • SEO benchmarking: Harness Moz to spy on competitors’ domain strength. Check if your site's SEO game matches up—think catchy titles, sleek URLs and smart content. Look for opportunities where you can outperform, outrank or outsmart them.

  • Customer reviews and feedback: Dive into reviews on competitor sites—they're telling. Complaints about flimsy widgets or snail-paced shipping? That's your cue to step in with quality goods and swift delivery, nailing down those best dropshipping products.

  • Pricing strategies: Notice how rivals tag their wares on their sites or eCommerce platforms. Are they slashing prices or riding the high wave with brand mojo? Get this scoop to smartly set your price tags and stand out in the dropshipping playground.

Other dropshipping ideas and products to consider

Dropshipping niches FAQ

How do I find the best dropshipping niche for me?

Identify your interests and expertise, research trending products, evaluate market demand using tools like Google Trends and social media analytics. Analyze competition, consider profit margins and assess shipping logistics. Choose a niche that aligns with your passions, has growth potential and offers a competitive edge in the dropshipping market.

What are some of the most profitable dropshipping niches?

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