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Jewelry dropshipping: products and suppliers

jewelry dropshipping

Dropshipping is a business model that allows you to sell products to your customers without holding any inventory. When it comes to jewelry dropshipping, it's a popular option because jewelry is small, lightweight and often has high perceived value. This makes it ideal for an online store or for starting a dropshipping business

Why choose jewelry dropshipping?

  • Low startup costs: Start your jewelry business without hefty upfront expenses, as you don't need to invest in a large inventory.

  • Appeals to everyone: Jewelry is a timeless and universally loved product. Whether for style, function, or sentimental reasons, people enjoy buying jewelry.

  • Profit potential: With the right approach, jewelry allows for significant markups, promising healthy profits for your business.

  • Easy customization: Make your mark in the market by offering easily customizable jewelry. Many suppliers provide personalization options, letting you cater to various customer preferences.

8 jewelry dropshipping product categories (+30 products)

When it comes to curating a selection of jewelry for your dropshipping business, variety is key. Here's a list of 30 jewelry dropshipping products and 8 jewelry categories that are perfect for this specific eCommerce model, each with its unique appeal.

01. Classic pieces

  • Stud earrings: Timeless and versatile, suitable for customers of all ages.

  • Hoop earrings: A staple in many jewelry collections, they come in various sizes and materials.

  • Solitaire rings: Ideal for those looking for elegant simplicity.

  • Chain necklaces: These can be worn alone or layered, appealing to the minimalist trend.

  • Tennis bracelets: Known for their classic line of diamonds or gemstones.

02. Trendy items

  • Layered necklaces: Perfect for the fashion-forward customer who loves to mix and match.

  • Cuff bracelets: Offer a modern twist on the traditional bracelet.

  • Stackable rings: Encourage customers to buy multiple pieces for a personalized look.

  • Charm bracelets: Allow customization, which can increase customer engagement.

  • Body chains: Cater to those looking for edgier, bohemian styles.

03. Personalized jewelry

  • Name necklaces: This continues to be a popular personalized option.

  • Birthstone rings: Offer a personal touch that makes them great gifts.

  • Engraved bracelets: Provide an opportunity for personal messages and dates.

  • Monogrammed cuff links: Ideal for the male demographic or corporate gifting.

  • Custom photo lockets: A sentimental piece that holds special meaning.

04. Eco-friendly options

  • Recycled metal pieces: Appeal to environmentally conscious consumers.

  • Wooden jewelry: Offers an organic, rustic aesthetic that's becoming more popular.

  • Upcycled material creations: Unique pieces that tell a story and reduce waste.

05. Luxury lookalikes

  • Cubic zirconia earrings: Mimic the look of diamonds at a fraction of the cost.

  • Gold-plated necklaces: Provide the luxury feel without the high price tag.

  • Faux pearl necklaces: Classic elegance that's affordable and cruelty-free.

06. Cultural and artisanal

  • Ethnic beaded bracelets: Celebrate cultural heritage and craftsmanship.

  • Handmade pendants: Each piece is unique, adding value through exclusivity.

  • Tribal earrings: Stand out with bold designs inspired by various cultures.

07. For special occasions

  • Bridal jewelry sets: Cater to weddings with coordinated collections.

  • Anniversary bands: Mark special milestones with commemorative jewelry.

  • Graduation charms: Celebrate achievements with meaningful symbols.

08. Novelty items

  • Themed charm bracelets (e.g., hobbies, professions): Connect with customers' interests and lifestyles.

  • Locket cuff links with personalized messages inside: Combine sentimentality with sophistication for men's accessories.

  • Smart jewelry (e.g., fitness tracking embedded in bracelets): Blend technology with style for health-conscious consumers.

4 top jewelry dropshipping suppliers 

Choosing the right supplier is crucial for the success of your jewelry dropshipping business. Here are four reputable dropshipping suppliers that offer a wide range of jewelry products and have features that make them stand out in the e-commerce market.



  • Customization options: Printify allows you to offer personalized jewelry, which can give you a unique selling point. 

  • Wide range of products: They have an extensive catalog that includes various types of jewelry.

  • User-friendly platform: The interface is intuitive, making it easy for you to manage your products and orders. They also integrate with Wix.


  • On-demand services: Printful offers on-demand printing and engraving for certain types of jewelry, perfect for customization.

  • No minimum order quantity: This means you can dropship as little as one piece at a time without incurring extra costs.

  • Global fulfillment: With facilities worldwide, they can ship products quickly to customers anywhere. Make a website with Wix, then integrate it with Printful for print-on-demand jewelry selling.


  • Vast product range: AliExpress has one of the largest selections of jewelry of any dropshipping supplier, giving you plenty of choices for your store.

  • Competitive pricing: They often have the lowest prices, which can help improve your profit margins.

  • Supplier ratings system: You can choose suppliers based on customer feedback and ratings.

How to get started dropshipping jewelry

Starting a jewelry dropshipping business can be an exciting venture. Here's a step-by-step guide to help you launch your online store.

how does jewelry dropshipping work

Research and plan your business

  • Determine what type of jewelry you want to sell and who your target audience is. Faybe Darby, Co-Founder of Darby Prichards Jewelry says, '“We research new trends and talk with our buyers every month,” regarding Darby Pritchards’ approach. “We investigate their interests—and when we’re able to, we’ll offer one design in multiple items.”

  • Look at other jewelry stores to understand what they offer and how you can differentiate yourself.

  • Outline your business goals, strategies and financial projections. This is crucial when starting a business

Set up your online store

jewelry dropshipping on wix

Find and partner with suppliers

  • Choose from suppliers like Modalyst, Printify, Printful or AliExpress based on their product range and services.

  • Contact suppliers to discuss partnership terms and how they handle order fulfillment.

Market your business

  • Use marketing strategies such as social media, SEO, email marketing and paid advertising to reach potential customers.

  • Share content that resonates with your audience, such as jewelry styling tips or new collection announcements. Consider starting a blog to do this. 

  • Attract customers with discounts, limited-time offers, or free shipping.

Learn more: Jewelry marketing

Manage operations

  • Set up processes for order placement, tracking and customer communication.

  • Respond promptly to customer inquiries and resolve any issues quickly.

  • Regularly check your sales data and customer feedback to make improvements.

Dropshipping jewelry products and suppliers FAQ

What makes jewelry a good dropshipping product?

Jewelry is a popular category with consistent consumer interest. There's a wide range of products to suit various styles and price points. Jewelry is typically small and lightweight, which makes for easier and more cost-effective shipping.

How do I choose the best jewelry to dropship?

Can I offer customized jewelry in my dropshipping store?

How do I handle complaints or returns?

Is it necessary to hold inventory with jewelry dropshipping?

How can I ensure fast and efficient shipping?

Other dropshipping ideas to consider

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