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Shme is a designer who specializes in custom-made Nike sneakers, creating a one-of-a-kind, unique design for each. Her premium website, Shme Customs, allows visitors to order their dream sneakers according to a specified design. Her homepage does a great job of balancing between the visual and the textual, so visitors can get an instant grip on what the site is all about. The Shmeet the Artist page is well-written, concise and arranged in such a way that the information is easy to read. In the Gallery page, the different designs are set in an easy-to-update, thumbnail grid-styled portfolio, with linkable images on hover. Once clicked, each image opens up to a larger version. The Just Ask Shme page is essentially an FAQ page. Unlike many other pages of the kind, this one is arranged beautifully, and excels in a visual hierarchy that allows visitors to scan the text rapidly for the information they seek. The Pricing page adopts the same straight-forward, practical approach to website design, with every bit of information stated clearly in a pleasant layout. The Shmeaker Order page features only a customized order widget, so visitors and potential buyers can place their order through the website.
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