Sports logo design tips
Define your branding
Your logo should define what your business or team stands for. Before you start to design your logo, it’s essential that you’re clear about the message you want to convey to your customers, players and fans. For example, your logo could portray the goods you sell like sneakers or equipment. Alternatively, if you’re creating a sports team logo, it could reflect the town or community you represent.
Choose the right font
Your logo’s font helps define the feel of your sports brand. The typography you choose should reflect the style of your team or business. Many sports teams go for all uppercase letters and a bold typeface that makes their logo stand out. It also makes it easy to read whether it’s being displayed on a jersey or a stadium sign. If you're designing a logo for a sports clothing brand, you could opt for a clean, contemporary font that symbolizes action and energy.
Use color strategically
Like typography, colors also communicate the personality of your sports brand. It’s a good idea to research logo psychology when choosing your logo colors. The colors you choose to be included in your logo will be the basis for your brand and will appear on things like uniforms and signs. Pick colors that represent the message you want to convey about your team. Stick to one or two colors and make sure to stay away from shades used by rival teams or businesses.
Make a graphic statement
Icons, illustrations and graphics can help you stand out from rival teams and businesses. Basketball, soccer, rugby, hockey, and other sports teams often choose an animal that symbolizes their team spirit to be integrated into their logo design. If you run a sports clothing store that specializes in footwear, an image of a sneaker or an athlete running might be a good choice.
How to make a sports logo in minutes
Tell us about your brand
Enter your business name, tagline if you have one, and a little bit about the look and feel of your brand.
Choose your style
Review the logo designs presented to you, and pick the one that best represents your brand.
Make it your own
Customize the font, colors, icons and text to bring your new sports logo to life.