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Food Logo Tips
Define Your Brand
The right logo design can help define your food brand and make it recognizable online. Pick a design that reflects the type of food your brand sells. For instance, if your brand sells healthy food products you may want to choose a design that illustrates health and wellness.
Tell It with Typography
Font helps to set the tone of your brand’s personality and messaging. It’s an essential aspect of your design so make sure it speaks to your brand and tells your story. For example, a food brand geared towards children may want to use a fun, playful font on their logo design.
Spice It Up
Colors play a big part in creating a connection between the type of food you sell and your customers. Choose colors that represent the flavor or product you offer. So if a brand offers an array of nut butters they may want to use more neutral beige hues to reflect the product.
Make It Eye-Catching
Icons, illustrations and graphics play a huge role in defining your brand through your logo. Make it appetizing and engaging in a way that displays the essence of your food brand. A brand that sells pasta may want to use an icon of a delicious bowl of pasta or the flag of Italy in its design.