Real estate and investment website example
Russell Enyart is a broker with eXp Realty whose site focuses on the Sacramento region. What sets it apart from most agent sites is who else it talks to: investors, commercial clients and the asset managers who handle bank-owned property.
Dedicated pages exist for buyers, investors, multi-family, REO and asset managers alongside local resources. White and heavy black bands carry the design, with a warm sand accent and a deep navy.
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Real estate website design
A wide dropdown menu is what keeps a site this broad navigable, and the homepage moves through featured listings, a "Real Estate Resources" block, "WHAT SETS US APART", testimonials and an "IN THE NEWS" section.
Full-width black sections give a long page clear divisions, and the warm sand accent keeps that contrast from feeling cold. Cut-out portraits of Russell on transparent backgrounds appear on both the homepage and his profile page, which ties the sections together.
The broker behind the real estate website
The site describes him as a seasoned real estate professional, and his profile says he is a member of the community and knowledgeable about neighborhoods, market trends, community features and schools.
His "Meet Russell" page lists specialties that read unusually for an agent, including systems and processes, multi-unit management, benefit cost analysis, lease negotiation and real estate acquisition. That background explains the institutional side of the site.
Who this website is a good example for
Anyone serving two audiences. Consumer resources sit apart from investor, commercial, REO and asset-manager content, so nobody has to read a pitch written for someone else.
Business to business services. The Asset Managers page is a dedicated pitch aimed at REO clients, and it names memberships of the National REO Brokers Association and the National Association of Default Professionals.
Agents working with investors. A Multi-Family page and a Real Estate Investors blog category sit alongside the REO and foreclosure material, letting an investor find their own route in.
Real estate website design ideas
Split the site by audience. Name the audience pages plainly, as this site does with Buyers, Investors, Multi-Family, REO and Asset Managers. Visitors self-sort before they read.
Use dark bands to divide a long page. Full-width black sections separate topics far more clearly than horizontal rules on a page that runs this long.
Spell out the service in plain items. The REO page lists exactly what it handles, naming "Real Estate Owned (REO)", "Foreclosures", "Cash for Keys" and "Relocation Agreements". For professional buyers, specificity is the pitch.
Warm up high contrast. A sand accent against black and white keeps a stark palette from reading as clinical.
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