New construction real estate website example
City Life Realty is a southeast Michigan brokerage with a strong focus on new construction. Its navigation puts New Construction, Farmington Reserve, Woodbridge Crossing and Lyndon Park alongside All Listings, Buy A Home, Sellers and Our Agents, so the site sits between community-specific buying and broader real estate services.
The strongest part of the site is its community content. Farmington Reserve, Woodbridge Crossing and Lyndon Park each work like dedicated property guides with home styles, floor plans, site plans, area maps and other information a buyer can use to compare a development before contacting an agent.
Ready to build your own real estate brokerage website?
Real estate website design
The design is restrained and product-focused, using white with a light grey measured at rgb(242,242,242) and a muted blue accent at rgb(118,156,205), set in Avenir and Open Sans. The simple visual system leaves room for large property photography, floor-plan graphics and practical navigation without competing with the information.
The community pages do most of the heavy lifting. Farmington Reserve combines a community overview with a 3D virtual tour, site plan, area map, neighborhood link, school district information and individual floor plans with square footage and room details, while Woodbridge Crossing adds floor-plan, site-plan and area-map links plus a neighborhood resource.
The brokerage behind the southeast Michigan real estate website
City Life Realty positions itself around hands-on guidance for buyers, especially people considering new construction. Its New Construction page describes help with builder and community selection, home sites, floor plans, finishes, financing and contract negotiation, then points buyers toward its new construction communities.
The site also gets specific about the questions buyers may not think to ask. It calls out included features, upgrades, deed restrictions, community bylaws and associations, and says its in-house designer can help with selections as part of the home-buying process.
Who this website is a good example for
New construction specialists. The New Construction page connects buyers to dedicated communities, while Farmington Reserve gives each model its own description, floor plan PDF and exterior design PDF.
Buyers who need help narrowing a search. The Buy A Home page introduces a home buyer profile designed to identify a buyer's needs, lifestyle, plans and price range before the agents start showing them homes.
Home sellers preparing for market. The Sellers page focuses on a pre-market consultation, professional home staging and a home sellers checklist rather than treating the selling process as just a listing form.
Real estate website design ideas
Build detailed community pages. Farmington Reserve includes community features, school district details, home styles, square footage, amenities and a full floor-plan section, giving buyers useful information in one place.
Make floor plans easy to inspect. The Maple, Lyndon, Woodside, Cranbrook, Kingswood, Riverview and Brookside models each show their size and key features with direct links to floor plan PDFs.
Add practical neighborhood tools. Woodbridge Crossing pairs its property information with a 3D virtual tour, site plan, area map and neighborhood link, and Lyndon Park uses the same site-plan and area-map structure.
Give buyers a clear process page. Buy A Home lays out three steps, get pre-qualified, identify your needs and give us a call, while Sellers offers a separate pre-market path with staging and a seller checklist.
Learn more:
