Buy your .reviews domain today

.reviews is most useful when reviews or comparisons are the main reason the site exists. That includes independent review publications, product comparison sites, rating platforms and sites built around collecting or presenting customer feedback.

There is an important distinction between an independent review site and a business publishing testimonials about itself. Both can use the extension, but the second does not become independent simply because the URL ends in .reviews.

If you are building a review business, structure the site so readers can understand how ratings are produced, who supplies the information and how conflicts or sponsored relationships are handled. The domain can identify the subject of the site, but the site's editorial practices establish credibility.

No, the .reviews extension does not verify reviews, ratings or the independence of the publisher.

A site owner can register a .reviews domain and publish reviews without the registry checking if the opinions are genuine. The same applies to testimonials published by a company about its own products or services.

If trust is important, explain your review methodology directly on the site. State who writes the reviews, how products or services are evaluated and disclose commercial relationships. Those details give visitors information that the domain extension cannot provide.

Yes, .reviews is open, so another person or organization can register a domain combining your brand name with the extension if the name is available.

That can create a particularly noticeable association because the address may imply that the site contains opinions about your company. It could belong to an independent reviewer, an affiliate, a fan project or someone criticizing the brand.

If the domain matters to your brand, registering it yourself can prevent someone else from obtaining the exact name. If it is already registered and creates a legal dispute, domain ownership and trademark issues are separate questions that may require professional legal advice.

Usually not, because a business is better served by keeping testimonials on its main domain unless reviews are important enough to justify a separate .reviews site.

A page on the main domain benefits from the company's existing branding and keeps visitors in one place. A separate .reviews domain can make sense for a dedicated review hub, comparison publication or feedback project with its own purpose.

If you do publish testimonials on a .reviews site that you control, label them accurately. Make it clear that the business operates the site and distinguish customer testimonials from independent reviews.

Start by making the source of every review on your .reviews site clear. Tell visitors who wrote it, what was reviewed and how the rating was determined.

Then disclose relationships that could influence the content, such as affiliate commissions, sponsored placements or products supplied for review. If you edit or remove reviews, explain the rules rather than making the process invisible.

For user-submitted reviews, provide a clear moderation policy and make it possible to report inappropriate or fraudulent content. These practices matter far more to trust than simply owning a .reviews domain.

.reviews can work for an affiliate site, especially when it genuinely focuses on comparing products, services or experiences and the domain accurately describes that purpose.

The challenge is that the extension can create an expectation of editorial independence. If the site earns commissions from purchases, disclose that relationship prominently rather than allowing the address to imply neutrality.

A strong affiliate review site should also explain how products are selected, how rankings are determined and what commercial relationships exist. The domain can make the subject obvious, but transparent editorial practices are what help readers understand the site's incentives.

No reliable extension-wide abuse rate for .reviews could be established, so the domain should not be described as inherently safe or unsafe based only on its ending.

The more useful approach is to assess the specific domain you are buying and configure it properly if you plan to send email. A clean registration history and reputable site matter more than assumptions about the extension.

For email, configure SPF, DKIM and DMARC and monitor delivery. For the website itself, use HTTPS, keep forms protected and make your ownership and contact information easy to verify.