Buy your .business domain today

Anyone can register a .business domain. There are no eligibility rules, licenses or paperwork, and non-profits can register one too. You only need a name that is still available.

A .business domain suits firms that want the purpose of the site understood instantly, from trades and local services to consultancies, agencies and family companies. It works particularly well when your name is generic enough that the .com went years ago.

It adds little to a personal portfolio or a project with no commercial side, where a neutral extension reads better.

Neither is better in the abstract, and the choice usually comes down to what you can actually get. A short, clear name on .business often beats a long or hyphenated compromise on .com, because people have to type and remember it.

If the exact .com is available and affordable, most brands still take it, since it is the address people try first.

The extension is broad by design, so the memorable part has to come from the name in front of it. joneselectrical.business works because the first word identifies you, while thecompany.business gives a visitor nothing to hold on to.

Treat .business as a label saying what kind of site this is, not as the distinctive part of your brand.

Most customers read it as a normal company address, and the word itself sounds legitimate rather than novelty, which helps next to more playful extensions. .com is still what people type first.

What actually settles trust is the rest of the page. Real contact details, a physical address where you have one and clear pricing move a visitor further than the extension does.

Registering the matching .com is worth doing if customers might type it from memory. You can point both addresses at the same site so either one reaches you.

If your .business name is distinctive and mainly reached through search, ads or a listing, one domain is usually enough.

A .business domain gives you no direct SEO advantage or penalty. Google treats top-level domains as domain extensions rather than a ranking shortcut, so your content, site quality and relevance decide where you rank.

It can still help in the results themselves, because someone scanning listings sees immediately that yours is a company site.

If a .business domain expires without being renewed, it can stop working for both your website and your email, which is the part that catches companies out. Wix sends renewal reminders ahead of the expiration date.

Check your renewal settings and consider turning on auto-renew. Keeping payment details current stops a renewal failing quietly.

Yes, domain privacy can keep your personal contact details out of public registration records such as WHOIS, where applicable. That matters if you register as a sole trader rather than a company.

Keep your registration contact information accurate even when it is hidden, so renewal and transfer notices still reach you.