Buy your .photo domain today

.photo is a natural fit for individual working photographers using a surname or first name as the address. reza.photo is a photojournalist, inman.photo an event photographer and kanma.photo a street and architecture portfolio.

It is also used by photography software and services, where the ending completes the product name. Both patterns work, and the personal-name one is the established route for someone who shoots.

Yes, .photo is an open generic top-level domain (TLD), with no eligibility requirement, no portfolio test and no local presence rule.

Anyone can register one, but it makes the most sense where photography is the product rather than incidental. Enthusiasts, clubs, studios and agencies all register on identical terms.

Yes, a .photo domain suits a portfolio particularly well, because your own name plus the ending reads as a single unit and states the medium at the same time.

It also sits cleanly on a watermark, a business card and a vehicle, which matters more for a photographer than for most businesses. Search the exact name you want, since availability on personal names varies widely.

.photo is the shorter and more brandable of the two, and .photography is the more formal and descriptive. They are run by different registries, so availability differs between them.

.photo reads as a name and fits in tight spaces. .photography spells out the profession, which suits a studio trading under a full formal name. Compare the renewal on both rather than the first year, since they price very differently.

.photo belongs to the person who makes the pictures and .gallery belongs to whoever exhibits them.

.gallery is the venue and curator word, suiting an exhibition space, a dealer or a collective showing work that is often other people's, and it is not specific to photography. For a photographer building a portfolio under their own name, .photo says medium and authorship at once.

Most photographers on a .photo domain need both, and they are different products rather than two views of the same thing. Conflating them is a common reason a new site underperforms.

A portfolio is public and its job is to win the next booking: a tight edit of your best work, your rates or contact route, loading fast on a phone.

A client gallery is private and per-shoot, where clients browse full-screen, mark favorites and download originals. Running it on a subdomain of your own .photo name is what makes clients trust the link you send them.

A .photo domain gives no ranking advantage. Search engines treat newer endings the same as .com, so the ending is not a ranking factor.

For a photographer, what actually moves local visibility is a Google Business Profile, pages naming the places and shoot types you cover, and properly compressed images so galleries load quickly. Large unoptimized files are the most common thing holding a photography site back.

A .photo domain sits in a higher price band than several alternatives and has no loss-leader first-year tier, unlike .pics or .art.

There is an upside: endings sold for pennies attract bulk disposable registration, which erodes a zone's reputation over time, and .photo has stayed clear of that.

Check the renewal rather than the first year, since it runs above .photos and .gallery too. If the address is carrying your professional identity for a decade, price the decade.

A .photo email address works normally for sending and receiving, but expect the occasional signup form to reject it. This is a real and reported annoyance rather than a theoretical one.

One working photographer on a newer ending found some advertising sites would not accept his address during validation, so he kept an older one on file for those. The cause is outdated validation code on the other site, not a problem with your domain.

Keep one fallback address for awkward forms, use your own domain for everything client-facing, and set up SPF, DKIM and DMARC so gallery-delivery emails reach clients.