Buy your .management domain today

Property management companies, asset and wealth managers, facilities teams, event managers and talent agencies are natural users of .management. The extension works particularly well when "management" is already part of the firm's name or describes the service it provides.

It also lets a business shorten its domain. A firm called Harbor Property Management could potentially use harborproperty.management rather than adding "management" again before the dot.

Usually not. If "management" is already your trading name, repeating it before and after the dot makes the address longer without adding much meaning.

For example, a company called Harbor Capital Management could consider harborcapital.management. The extension already supplies "management," leaving the part before the dot to identify the firm.

Choose based on what the business actually does rather than the industry it operates in. .management describes a management service, while .properties points more toward property assets, listings or a property portfolio.

For a property management firm, .management can describe the service more directly. A business showcasing or marketing properties may get more meaning from .properties. Other extensions such as .agency may also make sense if "agency" is how the business presents itself.

No special licensing requirement applies just because you register a .management domain. You don't need to prove that you're a wealth manager, investment adviser or other regulated professional to register the extension.

That doesn't remove the legal requirements that apply to your business. If your website describes regulated services or professional credentials, make sure those claims comply with the rules in the markets where you operate.

Use the part of your business name that actually distinguishes you. Since .management already communicates the service, you generally don't need to repeat words such as "management" or "services."

For example, harborcapital.management says more with less than harborcapitalmanagement.management. Keep the full domain easy to say and spell, particularly if clients will see it in email addresses or printed documents.

Yes. An established firm can register a .management domain without replacing its existing website address. You can redirect the new domain to your current site or use it for a specific service or campaign.

This can be useful when the .management version is shorter or makes the firm's service clearer. Keep one primary domain for your website so clients aren't left unsure which address is official.

Some short and generic names are already registered, while others may be available at standard or premium prices. Because .management is a relatively long extension, a company's own brand name can be more useful than trying to find a generic one-word domain.

Search your exact brand first, then consider adding a location or business descriptor if the name is taken. Check the registration and renewal price before choosing a premium name.

It can. Like many domain extensions, .management may have an introductory first-year price that differs from the regular renewal price. Individual names can also have different pricing.

Check the renewal cost before registering, particularly if you're using the domain on contracts, letterhead or other materials that you expect to keep for years.

The extension is longer than many familiar domain endings, so the full address can become lengthy once you add a company name and mailbox. That's worth considering for business cards, signage and email addresses that people need to type manually.

Before adopting it as your main business domain, test the full email address in the services your clients use. If the address becomes cumbersome, keep your shorter existing domain as the primary address and use .management as a secondary domain or redirect.