Buy your .ing domain today

A .ing domain is used by brands whose name or product completes the word, and several of them are names you know. A major design platform runs one of its product addresses on the extension and is credited with a second, and a well-known flight-deal service uses one for a travel feature.

Beyond the big names the pattern is short verb phrases: professional bodies, individual designers and small products taking a two-part address that reads as a complete word. A European bank also runs a banking-safety site on it, which is a clue to the trademark question below.

Yes, .ing is open to everyone, with no eligibility condition and no application. The registry agreement contains no eligibility clause, and the registry markets the extension on wordplay and built-in security rather than on any restriction.

The extension is also younger than it looks. It sat delegated for years before opening to the public in late 2023, which means it has had far less time to fill up than its price tier and its owner might suggest.

Yes, every .ing domain is HTTPS-only, because the whole extension sits on the browser HSTS preload list. That puts it in the same category as .app and .dev, where an encrypted connection is not optional and a browser will refuse to load the site over plain HTTP.

The useful part is that you get this without doing anything. The registry states that inclusion on the preload list makes HTTPS required on all connections to .ing sites without needing individual HSTS registration or configuration, so the protection is a property of the extension rather than a setting you maintain.

On a Wix site the certificate is included, so the requirement costs you nothing. It is worth knowing only if you were planning to host somewhere without one, because there the site simply will not load.

No, a .ing domain carries no usage requirement at all. .new is the extension that does, since the same registry requires a .new address to lead to an action or creation flow rather than to an ordinary page.

.ing has nothing of the kind, so you can point it at a home page, a landing page, a redirect or anything else. That combination is what makes it unusual: the security guarantee of .app with the freedom of .how, which comes from the same registry and imposes no usage rule either. That makes .ing the easier of the two Google extensions to live with, since you get the security without a rule about what the page has to do. So the only thing the extension asks of you is HTTPS, which you get automatically on a Wix site and never have to think about again.

It depends on which matters more, the word or the category. .app and .dev say what kind of thing you are, and .ing lets your address say what it does, so a product called Draw or Design gets a complete word where the others would get a label.

All three share the HTTPS-only behavior, so there is no security difference to weigh. The practical difference is availability: .ing is much younger and far smaller, so the verb you want has a better chance of being free than the noun you want on .app. If your name works as a verb, take .ing; if it works as a noun, the older extensions will read more naturally and are worth the extra search.

No, and the bank is a participant in the extension rather than an obstacle to it. The Dutch banking group owns and maintains a banking-safety site on the extension, and the registry features it among the examples of what the extension is for.

The bare second-level name matching the bank is registered rather than held back by the registry, and no blocking mechanism specific to the company exists. Ordinary trademark rules still apply, as they do everywhere, so avoid a name that trades on somebody else brand and you have nothing to worry about.

A .ing domain can be as short as two characters, and at least one well-known service runs on one, which is unusually generous for a new extension. That makes genuinely short addresses possible here in a way they are not on extensions with a three-character floor.

On price the extension is refreshingly simple. It sits at a flat mid-tier rate with no promotional first year and no renewal jump, so what you pay in year one is close to what you pay every year. Individual names can still carry a registry premium, so check the specific word.

A .ing address is easy to read and slightly harder to dictate, which is the honest trade. Written down it reads as one word and looks deliberate, but said aloud it needs a moment of explanation, because a listener has to know where the dot goes.

That points to where it works best. It is excellent on screen, in a link, a bio or a search result, and less ideal as something read out on radio or over the phone. If your traffic arrives by clicking, the address is doing you a favor rather than a disservice.