Buy your .now domain today

A .now domain works best for businesses, campaigns and projects that want visitors to take action immediately. Common uses include booking services, event registration, product launches, limited-time offers, appointments, ordering and sign-up pages.

It is particularly useful when "now" describes what you want the visitor to do, not just when the website happens to be available.

Yes. A .now domain does not have to be temporary. It can work well for a permanent website if immediate action is a regular part of the business.

For example, a booking service can use .now year-round because customers are expected to book now. An informational website may be a weaker fit because the domain does not add much meaning to the visitor's reason for visiting.

Before registering, ask: Will "now" still make sense if someone visits this domain two years from now? If the answer is yes, the extension can work as a long-term choice.

Register a short .now domain and send it directly to the campaign's landing page. This gives you a simple address to use in ads, email, social media and other promotional channels.

For example, if your campaign encourages people to register, a name built around "register" or "join" can create a natural call to action with .now. Keep the domain specific to the campaign so visitors know what they will find after clicking.

For a short campaign, you can also redirect the domain to a page on your main website and reuse the domain for future promotions if the name is broad enough.

Yes. .now can be a natural fit for businesses where the main goal is to get customers to book, schedule or request a service.

Use the domain as a direct path to the booking experience rather than sending visitors to your homepage first. This is especially useful for paid ads, printed materials and social profiles where people benefit from knowing exactly what the address is for.

If your business has several services, make sure the destination page clearly explains the available options and lets visitors complete the booking without unnecessary steps.

Yes, particularly when the promotion has a clear action and deadline. A .now domain can reinforce messages such as signing up, claiming an offer or buying during a launch period.

However, avoid building a permanent brand around a domain that only makes sense because of one short promotion. If you expect the domain to outlive the campaign, choose a name that can work for future offers too.

Yes. A .now domain can direct visitors to event registration, ticket sales, schedules, speaker information or other event details.

For a recurring event, consider registering one domain that can be reused each year. Update the website or redirect it to the current event page rather than creating a completely new domain for every event. This gives attendees one consistent address to remember and share.

The two extensions both suggest something current, but they communicate different intentions.

.today works better when the focus is what is happening today, such as daily content, current updates or time-specific information. .now is more action-oriented and works better when the message is do something now.

If the domain is mainly describing timely information, consider .today. If it is encouraging a visitor to book, join, order, register or act, .now is usually the more direct choice.

Short names built around an action usually work best. Think about what you want visitors to do and see if that action creates a natural phrase with .now.

Good candidates can relate to actions such as booking, joining, ordering, registering or starting. Avoid long phrases that are difficult to say or easy to mistype.

Before registering, say the full domain out loud. If someone could easily mishear the name, shorten it or choose a clearer word.

Yes. A .now domain can redirect visitors to a specific page on your main website.

Choose the destination based on the purpose of the domain. A campaign domain should go to the campaign page, while a booking-focused domain should lead directly to the booking process. Sending a highly specific domain to a generic homepage can make the visitor work to find the action they were expecting.

You can also use the .now address in offline marketing where a short, memorable URL is easier to communicate than a long page address.

Yes. A .now domain can be useful as a memorable address for a specific service, campaign or action while your main domain remains the primary address for the business.

For example, your main website can contain your full company information while a .now domain sends visitors directly to a booking, registration or promotional page. This approach lets you create a focused address without changing the domain customers already know.

No. The .now extension itself does not give a website a direct ranking advantage.

Choose it because the meaning fits your audience and purpose, then focus on the factors that can affect search visibility: useful content, relevant page titles, clear site structure, technical SEO and a good user experience. If you change an existing website to a .now domain, plan the migration carefully with redirects and updated internal and external links so you do not unnecessarily lose existing search signals.