- Abi Djanogly
- Jan 10
- 6 min read
Updated: 16 hours ago
What is a business email? A business email isn't just a communication tool; it's a digital handshake. It's a branded email address that tells your customers that you're established, credible and ready to work.
Just as choosing the right domain name shapes your online identity, your email address plays a powerful role in how professional your business appears. When you're making a website and building a brand, every detail counts, from your logo design to your website layout.
So if you're still using a generic provider for your client communications, it's time for an upgrade. In this guide, we'll break down exactly what a business email is, why it's a non-negotiable for serious entrepreneurs and how you can set one up in minutes.
Get your business email up and running fast. Wix provides built-in security, plenty of storage and real-time tools to help you stay on top of your work. Everything’s backed by 24/7 support so you can focus on growing your business.
TL;DR: what is a business email?
Short on time? Here’s the lowdown on why ditching the generic email address and using a business email address is the best move for your brand.
A business email is a custom email address that uses your company's domain name (e.g., info@mybrand.com) rather than a generic service provider domain (e.g., mybrand@gmail.com).
Feature | Personal email | Business email |
Structure | name@gmail.com | name@yourbusiness.com |
Perception | Casual, personal, hobbyist | Professional, established, trustworthy |
Branding | Promotes the email provider | Promotes your brand with every send |
Control | Limited administrative control | Full control over accounts and data |
Scalability | Hard to manage as teams grow | Easy to add employees (e.g., sales@...) |
Learn more: How to create a business email.
What is a business email address?
At its core, a business email address is a professional email address that matches your business's domain name. Instead of relying on free providers like Gmail, Yahoo or Outlook, which tack their name onto yours, a business email puts your brand front and center.
Think of it like this: if you walked into a high-end law firm, you wouldn't expect the lawyer to hand you a card that says lawyer123@yahoo.com. You'd expect name@lawfirm.com. That custom domain signals that the business owns its digital real estate.
With Wix, you can create a business email to match your domain, allowing you to create a cohesive brand identity across all channels. It’s the difference between looking like a temporary project and a permanent business.
Explore more business email name ideas.
Why a business email is worth it: benefits explained
Switching to a custom domain email does more than just look good on a business card. It has tangible benefits for your operations and your reputation.
Instant credibility
When customers see a custom domain, they instantly trust you more. It shows you've invested in your business. 60% of consumers say they prefer to be contacted by brands through email, underscoring why using a professional, domain-based business email can be a strategic advantage for credibility and customer interaction.
You may also be interested in custom domains.
Brand consistency
Every time you send an invoice, a newsletter or a reply, you are reinforcing your brand name. Wix offers business email addresses with Google Workspace integration, meaning you get the branding power of a custom domain with the reliability of Gmail's interface.
Learn more: Is Wix good for business email?
Better deliverability
Generic email addresses used for business mass-mailing often get flagged as spam. Business emails, authenticated properly, have a much higher chance of landing in the primary inbox.
Team organization
As you grow, you can create aliases for different departments (like 'support@' or 'billing@') without creating entirely new accounts. This keeps your communication organized and professional.
Learn more: How much does a business email cost?
How to set up a business email
A professional business email starts with the right foundation, and Wix makes it seamless from the very first step.
Wix offers custom business email addresses tailored to your brand, giving you a business email that perfectly matches your domain and strengthens your credibility. Plus, Wix offers business email addresses with Google Workspace integration, so you can enjoy powerful tools like Gmail, Calendar and Drive, all working together under your business identity.
Here’s how to set it up your new business email with Wix:
01. Get your domain
Start by securing a domain name for your business. When you build your website with Wix, you can search, register and manage your domain directly from your account for a smooth, all-in-one experience.
Check out Wix's domain name search tool and domain name generator.
02. Choose your business email plan
Through Wix’s partnership with Google Workspace, you can easily purchase a custom business email address that uses your domain (like info@yourbusiness.com). This gives you enterprise-level email, storage, security and collaboration tools.
03. Create your email addresses
Set up the addresses you need, whether that’s personal inboxes (yourname@), department emails (support@) or role-based accounts (sales@). You can add as many as your business requires.
04. Connect and verify automatically
When you set up your business email through Wix, the technical configuration is handled for you. Wix automatically manages DNS records and verification, so you don’t have to deal with complex setup steps. Just follow the guided wizard and you’re ready to start sending professional emails.
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Business email vs personal email: key differences
When it comes to communicating with clients, partners or prospects, not all emails are created equal. Understanding the difference between a business email and a personal email can make a huge impact on how your brand is perceived.
Personal email address
These are the free, generic accounts most people use for everyday communication, like Gmail, Yahoo or Hotmail. While convenient for personal use, personal emails can make a business appear amateurish or untrustworthy when used for client communications.
Emails like yourname@gmail.com don’t signal professionalism, and recipients may question the legitimacy of your business.
Business email address
A business email is tied to your domain name, such as info@yourcompany.com. It immediately signals credibility, professionalism and brand authority.
Beyond appearances, business emails come with tools and features designed to help you manage communication efficiently, including shared calendars, cloud storage and advanced security options, especially when integrated through services like Google Workspace.
Discover more about domain name management.
Common challenges when using a business email
While the pros heavily outweigh the cons, there are a few hurdles you might face when setting this up. Here is how to handle them:
Cost
Unlike a free personal account, a business email usually comes with a small monthly fee. However, the return on investment in terms of trust and branding makes it worth every penny.
Tech setup
Connecting a domain to an email server can sound intimidating if you aren't technical.
Pro tip: Platforms like Wix streamline this process. If you already have a domain, connecting a Google Workspace email is usually just a few clicks.
Learn more: I have a domain name, now what?
Managing multiple inboxes
If you have a personal email and a business email, checking both can be annoying.
Pro tip: Most mobile apps allow you to toggle between accounts easily, or you can set up forwarding rules so you never miss a message.
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What is a business email? Examples of business email formats
Not sure how to structure your new address? Here are a few popular formats used by successful brands:
First name only: sarah@yourdomain.com (friendly and approachable).
First and last names: sarah.jones@yourdomain.com (professional and clear).
Department-based: hello@yourdomain.com or press@yourdomain.com (great for general inquiries).
Role-based: editor@yourdomain.com (good for specific job functions)
Learn more: How to create an email with your domain.
What is a business email FAQ
Can I use a free email for my business?
Technically yes, but it is not recommended. Using a free email like @gmail.com can make your business look like a hobby or a scam. It also lacks the administrative controls and branding benefits of a custom domain.
How much does a business email cost?
Costs vary depending on the provider, but it typically ranges from $6 to $12 per user per month. This usually includes storage, support and business tools like video conferencing and shared calendars.
Can I keep my emails if I switch website hosts?
Yes. Your email is tied to your domain, not necessarily your website host. However, you will need to update your DNS settings (specifically MX records) to ensure your email service continues working if you move your domain management.
Learn more about free website hosting.
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