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S tart selling with Wix eCommerce →   Get started with Dropshipping today → Retail as an industry has seen a remarkable transformation over the years and while it's always been about connecting people with products, there's been a noticeable a shift in how people shop and sell. This change has been primarily driven by the growth of eCommerce . Ecommerce, or electronic commerce, refers to the buying and selling of goods or services online. Brick-and-mortar stores are physical retail outlets which are visited in person to purchase products. Whether you're an entrepreneur starting a new business or an industry observer keen on market trends, understanding the eCommerce vs. brick-and-mortar debate is crucial for navigating the evolving landscape of retail , both as a seller or consumer. Ready to start your eCommerce journey? Now’s the perfect time to bring your vision to life. With Wix eCommerce, you have the tools to build a professional online store and create a website that captivates your audience, drives traffic and boosts sales. Take the first step and explore Wix eCommerce today. Make your mark online and turn your ideas into success. Ecommerce vs. brick and mortar: pros and cons Each retail model has their own unique characteristics that shape the way they operate. Ecommerce allows businesses to sell goods and services online—reaching a global audience without geographical limitations. It's also defined by the following: Accessibility : Customers can shop anytime, anywhere as long as they have internet access. Convenience : With just a few clicks, shoppers can complete a purchase and have items delivered to their doorstep within days, if an option. Wide selection : Online stores often offer a broader range of products than physical stores due to fewer space constraints in terms of storage and warehousing. Personalization : Ecommerce platforms can provide personalized recommendations based on customer data and shopping habits. This makes for a more engaging customer experience and often higher sales. Brick-and-mortar stores are traditional retail outlets that have been around for centuries, where customers can visit to see, touch and purchase products in person. Their key characteristics include: Tangible experiences : Shoppers can physically interact with products before making a purchase. Immediate gratification : Customers can take home their purchases immediately, without waiting for delivery. Customer service : Face-to-face interactions with staff can improve customer service and build relationships. Local presence : Physical stores contribute to the local economy and community. Origins and growth of eCommerce The story of eCommerce began in the late 20th century, and it has quickly become a dominant force in the retail world. Here's a brief timeline highlighting its emergence and growth: 1970s : The concept of eCommerce was born with the advent of the Electronic Data Interchange (EDI) and teleshopping. 1980s : The introduction of online marketplaces like eBay and Amazon in the mid-1990s revolutionized the way people shop. 1990s : Secure online transactions became possible, leading to an increase in consumer trust and online sales. 2000s : Broadband internet became more accessible and smartphones began to change shopping habits. 2010s : Social media platforms started integrating shopping features, further expanding eCommerce reach. 2020s : Advancements in technology continue to push the boundaries of eCommerce with innovations like AI, AR and personalized shopping experiences. Related: Discover why Shaun Oliver intentionally left eCommerce off its website Ecommerce and brick-and-mortar: the main differences When comparing eCommerce and brick-and-mortar, several key factors highlight their differences. Understanding these can help you decide which retail model aligns with your business goals or shopping preferences. Convenience : Ecommerce wins on convenience, offering shopping from the comfort of your home. Brick-and-mortar requires a physical trip to the store. Reach : Online stores have a global reach, while physical stores are limited to their very specific, set geographical location. Customer experience : Brick-and-mortar stores provide a sensory experience and personal interaction, which eCommerce tries to replicate with detailed product descriptions and customer reviews. Overhead costs : ECommerce generally has lower overhead costs than brick-and-mortar, which must contend with expenses like rent and utilities. Read more:  Best eCommerce platforms Squarespace alternatives Wix vs Squarespace Is eCommerce killing brick and mortar? The question of whether eCommerce is killing brick-and-mortar stores is a hot topic. To address this, let's look at a few current trends and ecommerce statistics . Adaptation : Many brick-and-mortar stores are integrating eCommerce elements to stay competitive. Many businesses are choosing to have both an eCommerce website and physical store—it's common amongst large brands, for example, Zara and H&M. Coexistence : Statistics show that while eCommerce is growing, there's still a significant demand for in-store experiences. A CX trends survey , for example, found that 70% of US shoppers still visit a physical retail store once a week. Digital transformation : Traditional stores are undergoing digital transformation, using technology to enhance the in-store experience. So maybe it's not so much a case of eCommerce killing brick-and-mortar but rather an evolution of retail where both can coexist and complement each other. The key for traditional stores is to adapt and find ways to leverage the strengths of both models. Hybrid retail models: successes and how they work Here are some examples of businesses that have thrived by integrating both eCommerce and brick-and-mortar elements into their business models: Click-and-collect services : Retailers like Target and Walmart have successfully implemented click-and-collect services, allowing customers to order online and pick up in-store. This means consumers don't have to make it into a store and line up to pay — they can order only what they want and pick it up quickly. Show-rooming : Companies like Warby Parker offer physical showrooms for customers to try products before ordering them online. Local pop-up shops : Online-first brands occasionally open pop-up shops in high-traffic areas to increase brand visibility and offer a tangible shopping experience. This helps drum up demand for their online stores. The rise of omnichannel retail Omnichannel retail is the seamless integration of online and offline shopping experiences. It's a strategy that acknowledges the value of both eCommerce and brick and mortar, aiming to give you the best of both worlds. Here's how it benefits businesses and customers: Enhanced customer experience : Provide a consistent shopping experience across all platforms, whether in-store, online or through mobile apps. Increased sales opportunities : Reach customers through multiple channels, increasing the likelihood of purchases. Better data collection : Gather insights from various sales touchpoints to understand customer behavior and preferences. How businesses can adapt to an evolving retail environment The retail landscape is constantly shifting and businesses must adapt to stay ahead. Here are strategies for brick-and-mortar stores to incorporate eCommerce elements and vice versa: Brick-and-mortar stores Learn how to create a website : Create a user-friendly website with a website builder or join online marketplaces to reach more customers. "I built our website in less than a week. Prior to Strathcona Spirits, I worked in eCommerce and online communications, so I knew what I wanted. I didn’t want an eCommerce site that was clunky and difficult to update, where the smallest change required a developer. This was a lean startup so we wanted to have a website that we could easily update ourselves, or delegate to an employee to update, in a really simple and time-efficient way. So that's how I decided on Wix." - Andrea Shubert, co-founder of Strathcona Spirits Use social media : Engage with customers on social media platforms to drive traffic to both your physical and online stores. Offer online ordering with in-store pickup : Combine the convenience of online shopping with the immediacy of in-store pickup. Ecommerce businesses Optimize for mobile shopping : Ensure your online store is mobile-friendly, as many consumers shop on their smartphones. Consider physical touchpoints : Explore pop-up shops or partnerships with physical stores to create a tangible brand presence. Leverage local delivery services : Provide fast, local delivery options to compete with the instant gratification of in-store shopping. Read more: Shopify alternatives  Wix vs Shopify WordPress alternatives

Turn your ideas into sales and start selling with Wix eCommerce →   As online shopping keeps growing, having an online store is almost a must if you want to reach more customers and sell your products or services. An  eCommerce website  lets you sell around the clock without the costs of a physical shop. Setting up an  online store  doesn’t have to be complicated or overwhelming. It’s easier than ever to  create a website  that helps you sell anything and keeps you ahead of eCommerce trends. This article shows you how to make a website to sell and start bringing more customers your way. Learn more: How to sell on Wix , Can I sell products with Wix? Ready to start your eCommerce journey? Now’s the perfect time to bring your vision to life. With Wix eCommerce, you have the tools to build a professional online store and create a website that captivates your audience, drives traffic and boosts sales. Take the first step and explore Wix eCommerce today. Make your mark online and turn your ideas into success. TL;DR: how to make a website to sell products Wix eCommerce makes it easy to build and grow an online store. Start by defining your product and audience, then create a user-friendly site with clear branding, smart categories and strong product pages. Add secure payment options, helpful pages like FAQ and About, and optimize for SEO and mobile. Use social media, email and content marketing to drive traffic. Keep your store updated and track performance to boost sales and stay competitive. Easy ways to improve your Wix online store Online store basics Easy eCommerce wins Show your products Use bright, clear photos from different angles. Add short videos or GIFs showing your product in use. Write honest descriptions focusing on benefits, not just features. Make buying easy Use big, visible “Add to cart” buttons. Simplify checkout by allowing guest checkout and multiple payment options. Show progress steps so buyers know how close they are to finishing. Keep it mobile-friendly Choose a Wix template optimized for mobile. Test navigation and loading speed on phones. Avoid tiny buttons and cluttered pages. Build trust Share your story on an About page with photos and genuine language. Include contact info and easy ways to reach you. Add customer reviews and social proof. Get customers back Add an email signup form with a clear benefit (discount, early access). Send occasional emails with helpful info or offers. Personalize emails with customers’ names if possible. Answer common questions Create an FAQ page answering questions about shipping, returns, sizing, payment and product care. Keep answers clear and easy to scan. Show happy buyers Request reviews and feature them on product pages. Share customer photos or testimonials on social media and your site. Respond politely to feedback, even negative. Promote your store Share your website link on social media regularly. Join local or niche groups and share helpful content, not just ads. Collaborate with small influencers or friends. Keep it updated Regularly update product photos and info. Remove or clearly mark out-of-stock items. Add new products or seasonal items to keep your store fresh and inviting. How to make a website to sell Define what you're selling and who it's for Pick a domain name and hosting provider Design your website Create clear product pages Organize your products into categories Set up payment methods Sort out your shipping  Add relevant pages Optimize your website for search engines Launch and market your website Maintain your site 01. Define what you're selling and who it's for Learning how to build a website to sell products begins with comprehending your product's purpose and target audience . By identifying the problem your product solves, understanding who your customers are and designing a website that resonates with them, you can build a website that converts visitors into customers. Conduct a product analysis Whether it's a physical product, a service or a digital download, your product should exist to solve a specific problem for your customers. This problem might be something practical, like a tool that makes a task easier, or something emotional, like a piece of art that brings joy. Once you've identified the issue, you can start thinking about how your product solves it. Define your target audience Start by thinking about the demographics of your ideal customer: age, gender, income, location, etc. Really get inside your customer's head to understand their psychographics: values, interests and motivations. The more you understand your customer, the better you can tailor your website to meet their needs. Learn more: What is dropshipping? Size up the competition In order to stay competitive in your industry, look at what other businesses in your niche are doing—both online and offline. Explore their websites and see how they present their products, who they target and what makes them stand out. This will give you an idea of the standards in your industry and how you can carve out your own path to differentiate your business. Analyze your business Make sure to analyze what you bring to the table too. Use a SWOT analysis to understand your business’s strengths, weaknesses, opportunities and threats. This lays the groundwork for defining your Unique Selling Proposition (USP)—the key value that sets your product or service apart. Whether it’s quality, innovation, pricing or service, your USP should meet your audience's needs and help your brand stand out in a competitive market. Looking for other ideas to sell online? How to sell shoes online How to sell art online How to sell furniture online How to sell car parts online How to sell crafts online How to sell party supplies online How to sell toys online How to sell photos online 02. Pick a domain name and hosting provider A carefully chosen domain name, well-designed site architecture and reliable hosting service are foundational elements when planning a website to sell. These factors influence the success of your website by affecting both user experience and search engine performance. When it comes to creating a website to sell any type of product, there are several key steps to follow: Choose a custom domain name If you had a physical storefront, you’d likely have a sign on the outside with your store’s name. Your domain name  is the digital address of your online store that users should be able to easily find online. Select a domain name that reflects your brand and is easy to remember. Avoid using hyphens and numbers and try to keep your domain name as short as possible. Try using a domain name generator to find a suitable name that isn’t already taken.  Decide on a web hosting provider Web hosting is the service that stores your website files and makes them available to your customers when they visit your website. Consider the pricing, speed, reliability and customer support of each web hosting service before making a decision. Imagine your customers are all around the world and could be shopping at any given time, so when building your eCommerce business , your website must always be available and issues need to be resolved quickly and efficiently. Ecommerce website security  is essential for both your business and your customer's safety, in order to protect sensitive information and build trust for your brand. Wix’s  free web hosting  allows you to scale your hosting as your online business grows.  03. Design your website Designing a successful website to sell products is not just about making it visually appealing, but also creating a cohesive brand identity that resonates with your intended audience and reflects your company's values. What’s arguably most important is creating a user-friendly site for customers to see products and navigate easily to make purchases, both on desktop and mobile versions.  You can go in-depth and learn how to make an eCommerce website  that will set yours apart from the competition and/or study eCommerce merchandising strategies. Logo and branding Your logo and branding are the visual representation of your business and should communicate the right message to your potential customers. To start, make a logo  that embodies your brand’s personality and message. Then, choose a color scheme and typography that complement your logo and reflect your brand’s characteristics. Use these elements consistently across your website, social media profiles and marketing materials to establish a cohesive brand identity. Templates Picking a website template can help outline the overall look and feel of your eCommerce site. Explore these customizable eCommerce website templates  to see which one suits your needs. It’s important to select a design that aligns with your brand’s personality and guides your customer through the buying experience. A template can offer a simple navigation menu and clear calls to action, so your customers find what they're looking for quickly. Website features The way that users interact with your eCommerce website can impact their buying decisions. For example, if it’s difficult to navigate or even to search for specific items, you may deter prospective sales. Focusing on user interface (UI)  will provide visitors with the best possible experience that is natural and effortless. Consider these key features that can drive conversions. Intuitive navigation : Your website navigation should be simple and user-friendly, with a homepage that quickly directs customers to products, categories and relevant information. Build a logical site structure, with drop-down menus or breadcrumbs  that highlight where customers are on the site and help reduce bounce rates. Mobile friendliness : Up to 70%  of web traffic comes from mobile devices and more online purchases are being made from mobile devices than ever before. With this in mind, ensuring that your website is optimized for mobile use is key. Consider a mobile-first website design that takes into account the limitations of smaller screens right from the start, enhancing the mobile user experience. In addition, look to responsive design that adapts to different screens, guaranteeing the best possible experience whether customers are on a smartphone, tablet or desktop computer. Check out Wix Studio  for more responsive design options.  Clear call-to-action : Include a clear call-to-action (CTA), which prompts customers to make a purchase. Your CTA should be highly visible and easily accessible. For example, you may choose to use "Buy Now" buttons, which appear after selecting a product or "Add to Cart" buttons, which are accessible on every product page. AI tools: Online stores never close, and your customer support shouldn’t either. Wix AI Site Chat  delivers real-time support that keeps customers engaged and ready to buy. Easy to set up and always on, it smooths the path to checkout so your store keeps moving, even when you’re off the clock. You can also check out the Wix AI Site Chat overview  for a deeper look at how it works. Get started with an AI-generated website  today. 04. Create clear product pages As part of your website creation process, focus attention on your product pages . A good product page is visually appealing, informative and well-organized. Product pages should contain the following information: Product name Price Category Description Images Include high-quality product photographs Customers are more likely to buy something when they see a detailed image of the product they are interested in buying. Use images that are clear and bright and show the product from multiple angles. Additionally, you may choose to include zoom features and 360-degree views, which allows customers to get a more in-depth look at the product. You can use an image resizer tool to crop and scale image shots to showcase your products.  Freya Simmone, founder of high-end fashion brand Shaun Oliver , advises: " At a luxury price point, imagery is everything. If a customer is going to spend tons of money, the first visual impression has to justify the price tag instantly." Write accurate product descriptions When writing product descriptions, think about how to help customers reach an informed decision about their purchases. Include all relevant details such as size, materials and any features that help your product stand out. Use descriptive and informative language to entice customers to complete a transaction. You can also think about specific keywords when writing product descriptions to optimize them for SEO. With strategic keywords, it will help prospective customers find your products much more easily.  Additional elements to include on product pages A clear layout and good product images are just the start. To make your product pages work harder for you, add elements that build trust, remove doubts and make it easier for people to buy. These small details can make a big difference in helping customers feel confident about clicking “add to cart.” Availability and stock info : Let buyers know if an item is in stock or running low to create urgency and manage expectations Customer reviews and ratings : Social proof helps new customers trust your product. Add a rating system and let buyers leave feedback Estimated delivery details : Show when customers can expect to receive their order, based on their location or shipping option Clear call-to-action buttons : Use buttons like “Add to cart” or “Buy now” that stand out and are easy to find Related or suggested products : Recommend similar or complementary items to encourage extra browsing or higher cart value Link to terms and policies : Add a short link or dropdown for your terms and conditions, privacy policy or return policy so customers know exactly what they’re agreeing to before they buy 05. Organize your products into categories Strong product categories make your website easier to shop. They help people find what they want quickly, improve search rankings and guide buyers toward more products they didn’t know they needed. The right structure makes your store feel organized, not overwhelming. Start with a few main categories that match the types of products you sell—like clothing, electronics, beauty or home decor. From there, build out subcategories and smaller sections that reflect how people actually browse. For example: Main category : Shoes Subcategory : Women’s shoes Smaller categories : Sneakers, sandals, boots, heels Use straightforward labels. Shoppers should know exactly what to expect from each category without having to think twice. Tips for designing strong category pages Grid layout with clean visuals : Use evenly sized product images in a grid to make your page feel balanced and easy to browse Filters that matter : Let customers sort by size, color, price or style so they don’t waste time digging through things they don’t want Badges that grab attention : Highlight sale items, new arrivals or bestsellers with simple, well-placed labels that help drive clicks Quick-access links : Add microcategory links like “sneakers” or “boots” above the product grid so people can skip straight to what they need Visible pricing and CTAs : Make sure prices and add-to-cart buttons are easy to see without needing to hover or click through Link categories throughout your site Make it easy for people to move between categories so they keep exploring instead of bouncing. When navigation feels smooth, visitors stay longer and are more likely to buy. Add your main categories to the top navigation, with dropdowns for subcategories so everything’s one click away. Keep it clean and scannable so shoppers don’t feel overwhelmed. On your homepage, feature links to popular or seasonal categories so visitors know where to start. You can also link from product pages to related categories to keep people exploring. For example, a page for running shoes might link to other athletic footwear or accessories. Breadcrumbs help people see where they are on your site and easily backtrack if needed. And if you have a footer, repeat your main categories there too—it gives people another way to keep moving without hitting a dead end. 06. Set up payment methods Since the goal is to sell your goods, finding a variety of payment methods for prospective customers to complete their purchases will help to seal the deal.  Customers are more likely to fill out their credit card information when they know that their transactions are both easy and secure. Some of the most common payment methods you can include are: Credit and debit cards Digital wallets (Apple Pay, Google Wallet) PayPal Wire transfer Cash on delivery Check payment Cryptocurrency (Bitcoin, Ethereum) Buy now, pay later services (Afterpay, Klarna) Direct debit Payment options and cost considerations When choosing payment possibilities, consider how much they cost. Each online payment system involves processing fees, which can significantly impact your revenue. Research payment providers and take into account their processing fees before you set up a payment solution for your online store. Addressing security concerns Payment systems are regularly targeted by cybercriminals. Select a payment gateway that offers its own security features, such as fraud detection and chargeback protection. The Payment Card Industry Data Security Standard (PCI DSS) is a compliance standard that you should consider when selecting payment methods. Ensuring that your payment systems are secure adds credibility to your store, increasing customer trust and improving your store's reputation, while simultaneously protecting your assets. Set up thank you pages After a successful purchase, it's important to show your customers that you appreciate their business. Setting up a thank you web page is a great way to express gratitude and also provide valuable information to customers such as payment confirmation, order numbers, shipping details and estimated delivery dates. This not only creates a positive customer experience but also provides them with the necessary information for future reference. Tackle cart abandonment Reducing cart abandonment is key to boosting sales and delivering a smooth shopping experience. Simplify your checkout process by cutting unnecessary steps to make it fast and easy to use. Let customers check out as guests, so they don’t have to create an account. Send automated cart reminder emails to gently prompt shoppers about their forgotten items, and consider adding perks like free shipping or exclusive discounts to encourage them to complete their purchase. 07. Sort out your shipping  After adding products and payment options, make sure you can deliver those goods. Determine the best shipping and delivery options for your customers and set up shipping rates, choices and policies. Understand your shipping needs Shipping preferences can vary depending on the nature of your products. For example, if you're selling perishable items like food or flowers, you'll want to invest in refrigerated shipping alternatives. Similarly, certain products require more robust packaging to ensure they arrive at their destination safely. Therefore, before setting up your shipping arrangements, factor in your product's unique needs and incorporate them into your pricing strategy. Choose a shipping carrier Go one step further and provide options for customers such as expedited shipping, tracking or insurance. Once you have these factors in mind, you can determine which shipping carriers you'll use. Popular carriers include: DHL USPS UPS FedEx Determine shipping rates These rates should be based on your shipping strategy and cover the cost of packaging, handling and delivery. It's important to have competitive rates, as customers are more likely to abandon their purchase if they see high shipping costs. Find a balance here between keeping costs reasonable for your customers and making revenue for yourself. There are several types of shipping available: Flat rates : Eliminate surprise fees for your customers and simplify your shipping process. Flat rates are great if your products are consistent in size and weight. Weight-based rates : This shipping fee automatically adjusts based on the weight, making it fair for both you and the customer. A good option if your products have varying weights. Location-based rates : This involves charging different rates for shipping determined by the destination of the product. This type of shipping rate works when you have customers in multiple locations. Local pick up : This option removes the shipping fee entirely, making the product price more attractive to customers. Perfect if your business caters to customers within a specific area. Free shipping : Use free shipping as a marketing tool if you can afford to offer it without sacrificing profitability. Offering free shipping to customers who spend a certain amount is also a good way to increase sales without losing revenue. 08. Add relevant pages Your website isn’t just a place to sell—it’s where people decide if they trust you enough to buy. Along with your product and category pages, you’ll need a few others that make shopping easier and help your brand feel real. These pages answer common questions, show you’re a legit business and keep people moving through your site. Homepage Your homepage is often the first thing visitors see, so keep it clear and focused. Highlight what you sell, what makes it worth buying and where to go next. What to include: A clear brand message and logo Featured products or bestsellers A strong CTA like “Shop now” or “Start browsing” Navigation links to main categories Testimonials or reviews Banners for sales or promotions Contact or support info Learn more : How to build a homepage About page People like to buy from people. Your About page tells your story and gives visitors a reason to connect with your brand. What to include: How and why you started the business What your brand stands for What makes your products different A quick intro to your team, if relevant Keep it short, honest and personal. Even a few lines can make a big difference. Learn more : How to write an about us page Best About us pages Contact page Let customers know how to reach you if they have a question or issue. Include: A contact form or email Business hours or response time Social links, if you’re active on them Learn more : Contact us page examples Contact form design FAQ page Answer the questions customers ask most—like shipping times, return policies or how sizing works. It saves them time and reduces support requests. Learn more : How to create an FAQ page Legal pages These help protect your business and build trust. Add links in the footer to: Terms and conditions Privacy policy Shipping and return policy 09. Optimize your website for search engines As you make your own website to sell, develop an SEO strategy for how to drive traffic to your online store . Everything from keyword research to fixing and maintaining technical issues is vital for maintaining your eCommerce SEO  efforts.  Perform keyword research Keyword research is the basic foundation of any good SEO strategy. It's essential to target keywords (the words or phrases people use to search for products or services like yours) and include them on your site. There are many tools available, such as Google Keyword Planner, Ahrefs and Semrush, to help you find the right keywords. When conducting keyword research, aim to identify high-volume, low-competition keywords relevant to your site and products. This ensures that your content is more likely to rank in search results, exposing your business to more potential customers. On and off-page SEO On-page SEO refers to the optimization of content on your website. This can include adding the relevant keywords, optimizing site speed, creating appropriate metadata and creating engaging, informative content. Off-page SEO, on the other hand, includes everything beyond the website's technical aspects, such as earning backlinks to the website, social media optimization and online reviews. Both On-page and Off-page SEO practices help get your site noticed and eventually lead to better sales. Optimize for local SEO If you're running a local store or providing services in a specific area, it's essential to optimize your website for local SEO. This involves adding city or state keywords to your site, building local links and getting listed in local directories like Yelp and Google My Business. By doing this, your business is more likely to appear in search results when someone searches for local services or products like yours. Monitor your website Keep a close eye on your website’s performance to ensure your SEO efforts pay off. Regularly track key metrics like site traffic, keyword rankings and bounce rates to understand how users interact with your content. Use tools like Google Analytics or search engine reporting dashboards to identify trends and spot areas for improvement. By monitoring and making data-driven adjustments, you’ll stay competitive and keep your site effective in driving sales. 10. Launch and market your website Once you finish creating a website to sell products, it's important to market your store to potential customers. Here are some marketing strategies  to enhance your online presence and expand your customer reach. Promote on social media Set up social media accounts to promote your website, engage with your customers and keep them up-to-date with your latest products and promotions. Social media platforms like Facebook, Instagram, Twitter and TikTok allow you to reach your audience according to their interests, location and behavior. It’s also a great way to connect with your customers, learning more about their spending behaviors and interests.  You can also invite your customers to share their experiences with your products. Create a branded hashtag to make it easy for them to post photos or videos and showcase their content on your website or social media. User-generated content (UGC) builds trust, adds authenticity and provides powerful social proof to inspire new customers. Solicit customer reviews Positive reviews from satisfied customers can build your reputation and attract new ones. Encourage your customers to leave a review after purchasing a product by ensuring that your website has a review section. Respond to all reviews, whether positive or negative and show your customers that their feedback is taken seriously.  Email marketing Create an email list of both your current and prospective customers and send them newsletters, promotional emails and updates on your products and services. Emails should be visually appealing, concise and relevant to your audience. Insert call-to-action buttons and links to your website to encourage your customers to complete a purchase. Try Wix’s email marketing tool to create relevant and effective campaigns. Get creative If you want to make money online , it’s not enough to rely on the usual marketing channels. You need to show up where your audience actually spends time. The more ways you find to get seen, the more chances you have to grow your traffic and turn that into income. Here are some additional methods you can use to promote your website and attract more customers. Video marketing : Engage your audience on YouTube, Vimeo and TikTok to promote your products. Highlight the unique features of your products through product demonstrations, tutorials or customer testimonials. Influencer marketing : Collaborate with industry influencers to promote your products to their audience. These individuals have a large following on social media and can influence purchasing decisions. Affiliate marketing : Tap into the expertise and networks of affiliates to sell your products in exchange for a commission. Affiliates bring their unique marketing methods to the table, which is particularly effective for high-value or specialized items. Content marketing : Create and share a variety of content to attract and convert prospects into customers. This can include blog posts, ebooks, infographics, podcasts or webinars. Align your content closely with the products or services you offer to educate your audience, establish trust and build credibility. To level up your credibility and user experience, you could test out HubSpot's free Guide Creator tool  to quickly create step-by-step how-to guides with screenshots. These guides are perfect for explaining how to use your products/services or walking customers through common processes. The visual format makes them easy to follow and helps illustrate your expertise. 11. Maintain your site Running a successful online store goes beyond just setting it up. Customers are more likely to return to a store that meets—or even exceeds—their standards. By maintaining your site, you can provide a positive user experience and keep customers coming back. Here are some key aspects to consider: Update product descriptions : Ensure that your customers have the correct information which can aid in their purchasing decisions. Inventory stock availability : Remove out-of-stock items from your product pages or clearly mark them as sold out. Stay current with trends : Adapting to market trends can give your store a competitive edge, whether it's a trending product, a new eCommerce app or a popular design aesthetic. Add eCommerce apps or plugins : Consider tools that can help with everything from SEO optimization and email marketing to inventory management and customer service. Monitor site traffic : Gain valuable insights about your customer's behaviors and preferences to tweak your marketing strategies, SEO efforts and even product offerings. Assess site functionality : Test the entire purchase process, from adding items to your cart to making a payment, to ensure a seamless buying experience. Features of a great eCommerce website These are the features to watch out for when building a great eCommerce website: Feature Why it matters Fast performance Keeps shoppers from leaving due to slow pages Mobile-friendly design Ensures a smooth experience on any device Clear navigation Helps users find products quickly Secure checkout Builds trust and protects customer data Product visuals and descriptions Helps shoppers make informed decisions 5 tips to sell products successfully online Keep it mobile-friendly : Most online shoppers use smartphones so make sure your site looks great and works smoothly on any device. Streamline your checkout : Simplify the process and offer a guest checkout option to reduce cart abandonment. Quick and easy wins customers. Use high-quality images : Clear, professional photos of your products can boost customer trust and drive more conversions. Engage with email marketing : Start building your email list early. It's one of the best ways to share updates on new products and exclusive offers. Show off your social proof : Add customer reviews, ratings and testimonials. Shoppers trust other shoppers' opinions so make sure they're easy to see. 5 common mistakes to avoid when selling stuff online    Forgetting to optimize speed : A slow website kills sales. Compress images and make sure your hosting can handle the traffic to keep everything running smoothly. Overcomplicating navigation : Too many options can confuse people. Keep menus simple, clear and easy to follow. Ignoring SEO : Not optimizing for search engines means missing opportunities. Make sure your content, product pages and images are SEO-friendly. Skipping the "About Us" page : Don’t leave customers guessing. A great "About Us" page adds personality and builds trust. Neglecting customer support : When things go wrong, people need help fast. Make contact info easy to find and think about adding live chat for instant support. Other types of websites to create How to make a winery website How to make an art portfolio How to make an auto repair website How to make a bakery website How to make a booking website How to make a car dealership website How to make a car rental website How to make a car wash website How to make a carpenter website How to make a church website How to make a coaching website How to make a construction website How to make a consulting website How to make a dog breeder website How to make a donation website How to make an electrician website How to make a fashion website How to make a finance website How to make a florist website How to make a furniture website How to make a gaming website How to make a handyman website How to make an interior design website How to make a landscaping website How to make a laundromat website How to make a locksmith website How to make a medical website How to make a pet business website How to make a website to sell FAQ How can I track and analyze website performance? To track and analyze website performance, digital analytics tools are essential. Google Analytics offers in-depth statistics on visitors, helping understand customer behavior, source of traffic and popular pages. This data can help you make informed decisions to improve your website's performance. When you build a website with Wix, you’ll automatically have access to Wix analytics , which includes information on website traffic, visitor behavior, conversions and more. Should I offer discounts or promotions on my online store? Offering discounts and promotions on your online store can be a great strategy to attract customers and boost sales. Promotions can be used to clear out old inventory, encourage bulk purchases, or incentivize repeat buying. They can also be a tool for acquiring and retaining customers. You can also try out loyalty programs where customers register to your site and get exclusive discounts and deals, or better prices for spending more.  Is it important to have a mobile app for my online store? While a mobile app can enhance user experience, it's not mandatory. Ensure your website is mobile-friendly, as many customers prefer browsing and shopping on their smartphones. If you decide to create an app, one of the most straight-forward options is using an app builder  to convert your existing website content into an app.  Can I sell internationally on my online store? Yes, selling internationally can be a great way to expand your business and reach a broader audience. Before diving into international sales, carefully consider the implications this can have on your business. First, you need to ensure your eCommerce platform supports international transactions and currencies. Additionally, you must understand the shipping and customs procedures for each country you plan to sell in, including costs and laws, to avoid unexpected issues. It's also vital to ensure your website is translated appropriately and consider cultural nuances in the regions you aim to serve. Lastly, you must accommodate for region-specific marketing strategies and customer service needs.  How much does it cost to make a website to sell online? The cost of making a website to sell online can vary greatly, depending on a number of factors. Everything from the website's complexity to the eCommerce platform used can impact these costs. Plus, if you design and create the site on your own or hire a professional website designer , this can also impact both cost and time. Considerations like website hosting, purchasing a domain name and investing in SEO are important for overall costs to create a website to sell. To learn more, see our guide on how much does an eCommerce website cost  to estimate your expected costs. Can I build an online store for free? Yes, it's possible to create an online store for free. With Wix, you can start your online store for free with no limited trial. Once you’re ready to sell online and accept payments for your site, upgrade to one of our business and eCommerce premium plans . What are the most profitable items to sell online? When deciding what to sell, consider factors like competition, profit margins and sourcing and production costs for your chosen products. Keep in mind that the online market is dynamic, so staying adaptable to changing consumer preferences is key for long-term success. Here are some highly profitable items to sell online: Luxury goods:  Jewelry, apparel, high-end gadgets Digital products:  Online courses, software subscriptions Health and wellness offerings:  Niche products with proven benefits Software-as-a-service (SaaS):  Tools solving specific B2B problems Subscription boxes:  Curated high-quality products or niche items

Turn your ideas into sales and start selling with Wix eCommerce →   A website is a collection of interconnected web pages under a single domain name , typically used to provide information. Think of it as an online resource that showcases your business, services or personal portfolio. On the other hand, an online store is a specific type of website designed primarily for sales transactions. It includes features like product listings, shopping carts and website payment processing . It's your virtual storefront where customers can browse and purchase products or services. Whether you choose to go about learning how to build a website or start an online store depends on your business goals and the needs of your customers. Learn more: What's the best way to start an online store? Ready to start your eCommerce journey? Now’s the perfect time to bring your vision to life. With Wix eCommerce, you have the tools to build a professional online store and create a website that captivates your audience, drives traffic and boosts sales. Take the first step and explore Wix eCommerce today. Make your mark online and turn your ideas into success. What's the difference between a website and an online store? Definition and purpose The core purpose of a website is to provide information. It's a place where you can tell your story, share details about your services or offer insights through a blog . Websites are versatile and can serve various functions from showcasing an online portfolio , starting a blog , to hosting a forum. In contrast, an online store is designed with one primary goal in mind: selling products or services directly to consumers. It's an e-commerce platform that allows visitors to become customers by selecting items, adding them to a cart and completing purchases. Design and user experience When it comes to website design the focus is on user engagement. They aim to be visually appealing and easy to navigate so that visitors stay longer and explore more content. The user interface of a website is crucial as it impacts how visitors perceive your brand. For online stores, the design revolves around conversion. Every element from product displays to checkout processes is optimized for efficiency and simplicity. The goal is to minimize obstacles between the customer and the sale, ensuring a smooth shopping experience. Functionalities and features Online stores boast unique functionalities that cater to online shopping needs. Some of the core ones include: Shopping cart : Allows customers to accumulate various items before proceeding to checkout. Payment gateways : Secure payment systems that process transactions with various payment methods. Customer accounts : Enable users to create profiles for faster checkouts and order tracking. Order management : Systems that handle orders from confirmation through delivery. Conversely, informational websites might include: Contact forms for inquiries or service requests. Blogs or news sections for updates and articles. Photo galleries showcasing work or products without direct sales capabilities. Isn't an online store also a website? Yes, an online shop is a type of website. It falls under the broader category of websites but with a specialized purpose – to sell products or services online. An online shop features all the elements of a website, such as a domain name and web hosting but it also includes additional e-commerce functionalities that transform it into a marketplace. Think of it as a subset of websites, tailored specifically for commercial transactions. The specialized nature of online shops means they are designed from the ground up to facilitate the buying and selling process. This includes not just product listings and shopping carts but also customer service features like live chat support, user reviews and return policies that enhance the shopping experience and build trust with customers. All online shops are websites, not all websites are online shops. An online shop is simply a more focused version of a website with the specific aim of e-commerce. Website vs eCommerce website features When it comes to starting an online store, you'll need to build an ecommerce website to bring it to life. Understanding the difference between a general website and an ecommerce one can help you make the decision about what's right for your business. eCommerce website features Because eCommerce website design is meant to handle the buying and selling of goods or services online, it comes with a set of features tailored to facilitate eCommerce activities: Product management : Tools to add, organize and manage product listings including descriptions, images, and prices. Inventory tracking : Systems that monitor stock levels in real-time, helping to manage supply and demand effectively. Customer Relationship Management (CRM) : Features that help store owners track customer interactions and purchasing history to enhance marketing efforts and customer service. Analytics and reporting : Integrated analytics tools that analyze sales patterns, customer behavior and website traffic to inform business decisions. Typical website features Regular websites may not have the complex selling functionalities of e-commerce platforms but they still offer valuable features for different purposes: Content Management Systems (CMS) : These allow for easy updating and management of website content without needing technical expertise. Mobile-friendly design : Ensures that the website is accessible and visually appealing across various devices, including desktops, tablets and smartphones. Multimedia integration : Ability to incorporate videos, images, and audio into the web pages to enhance user engagement. SEO optimization : Features that help improve the visibility of the website on search engines like Google. All of these site features can also be included in an ecommerce website or online store and many are. Online shop vs online store - is there any difference? The terms online shop and online store are often used interchangeably but they can imply subtle differences that might influence your business strategy. An online shop typically refers to a smaller-scale e-commerce operation, perhaps focusing on a specific niche or offering a curated selection of products. It's akin to a boutique that provides a unique shopping experience and personalized customer service. It's most commonly used to refer to small businesses, like a crafter selling handmade goods from their home. An online store, on the other hand, might suggest a larger, possibly more comprehensive e-commerce site. Think of it as akin to a department store with a wide array of products and categories. It may cater to a broader audience and often requires more complex logistics and inventory management. Ecommerce website examples might include Gap or Target online stores. In terms of the type of business model, an online shop might be operated by an individual or small business focusing on handcrafted items or specialized goods. An online store could be part of a larger business with multiple product lines and an extensive supply chain. While the difference in terminology is subtle, the practical use can hint at the scale and scope of the business. As you plan your eCommerce business , consider how you want your customers to perceive you and choose the term that aligns with your vision and operational scale. What to consider before building a website or online store Before making a website Before you dive into creating a website, there are several preliminary considerations to keep in mind: Purpose : Define what you want to achieve with your website. Is it to provide information, showcase your portfolio or establish credibility in your industry? Audience : Understand who your visitors will be and then tailor the content and design to meet their expectations and needs. Content : Plan the type of content you will offer, this could range from blog posts and company news to detailed service descriptions. Design : Consider how you want your brand represented visually. The design should be consistent with your branding and appealing to your target audience. Maintenance : Think about how you will keep the website updated as regular updates are important for engaging visitors and improving SEO. Before launching an online store Launching an online store comes with its own set of steps and considerations: Business model : Decide on the type of products you'll sell and how you'll source or produce them. E-commerce platform : Choose the right platform that can handle your product range, traffic expectations, and scalability needs. Payment processing : Set up secure payment options that are convenient for customers and reliable for your business. Shipping and fulfillment : Establish how you will manage inventory, packaging, shipping and returns. Legalities : Ensure that you comply with online business regulations, including data protection laws and consumer rights. Security for websites and online stores When establishing a business online, security should be at the forefront of your planning. Both websites and online stores require protection against cyber threats but online stores often face higher risks due to the fact that they use and sometimes store sensitive information, such as their buyers credit card details and other personal information. For websites, basic security measures include: SSL certificates : Encrypts data between the server and the user's browser, ensuring that personal information is transmitted securely. All Wix sites, for example, come with SSL. Regular updates : Keeping software and plugins up to date to protect against known vulnerabilities. Wix sites are automatically updated. Secure hosting : Choosing a reputable web hosting provider , like Wix, with robust security measures in place. Online stores need to implement additional layers of security: PCI DSS compliance : Adherence to the Payment Card Industry Data Security Standard is essential for online stores that handle credit card transactions. Two-factor authentication (2FA) : Adds an extra layer of security by requiring a second form of verification when logging into customer accounts. Fraud detection systems : Monitors for suspicious activities that could indicate fraudulent transactions or attempts to breach customer accounts. Wix ecommerce sites and online stores, as well as all Wix websites, are monitored by a 24/7 web security team/ Websites vs online stores and their SEO Search Engine Optimization (SEO) is vital for ensuring that your website or online store is easily discoverable by your target audience. However, the strategies differ between informational websites and online stores due to their distinct content and objectives. For informational websites, SEO strategies often focus on: Content quality : Producing high-quality, relevant content that provides value to your audience can improve search rankings. Keyword and intent optimization : Including relevant keywords in your content helps search engines understand and index your pages appropriately. Backlinks : Earning links from reputable sites can boost your site's authority and search ranking. For online stores, SEO requires additional considerations: Product descriptions : Detailed, unique descriptions with relevant keywords can help products rank higher in search results. Image optimization : High-quality images with descriptive file names and alt tags improve visibility in image searches and enhance user experience. User reviews : Encouraging customer reviews can generate fresh, keyword-rich content and improve product credibility. Website vs online store - what's best for your business Deciding whether to build a website with a website builder or an online store is a strategic choice that should align with your business goals and the needs of your customers. Here are some factors to consider: Product or service : If you're selling goods, an online store with e-commerce capabilities is essential. For services or non-transactional business models, a regular website may suffice. (Of course, there are some exceptions. Discover why fashion brand Shaun Oliver intentionally left a checkout cart off their website). Customer interaction : Consider how you want to interact with your customers. An online store often requires more direct interaction through sales support, whereas a website might focus on providing information and generating leads. Budget and resources : E-commerce platforms can be more complex and costly to develop and maintain - unless you use an ecommerce website builder like Wix, where the paid plans include most of your functionality. Ensure you have the budget and resources to manage an online store effectively. Scalability : Think about future growth. An online store should be able to scale with your business, handling increased products and traffic without compromising performance.

Launch your website in minutes with Wix  AI website builder → The best AI landing page builders let anyone create a web page and launch it effortlessly, even without design experience. In this guide, we’ll show you the best AI landing page builders and explain how to create a landing page quickly using AI tools. These tools let you craft multiple pages for different audiences, boost leads and sales and save hours of work. Whether you are a small business owner or a marketer looking to scale, these AI landing page builders make the process fast and easy. TL;DR: best AI landing page builders The right AI landing page builder can help you launch faster, design smarter and convert more—without needing a background in web design. Whether you're creating a product page, lead capture form or campaign destination, this guide rounds up platforms that use AI to streamline creation and improve performance. Each tool on this list was chosen for how well it balances ease of use with real-world marketing value. From smart design suggestions to SEO-friendly structures and built-in analytics, these builders give you the tools to grow your business with less effort. Check out Wix’s AI website builder  and get your landing page up in record time.  Builder Key features Pricing Wix Chat-based AI setup, drag-and-drop editor, dynamic pages, analytics, marketing and business integrations Free forever plan, paid plans available Unbounce AI Smart Builder, AI copy assistant, design recommendations, audience analytics, dynamic text Paid plans start at $29 a month Framer Live prototyping, multi-device preview, AI localization (additional cost) Paid plans start at $15 a month Sitekick One-click page creation, advanced editor, marketing integrations, responsive templates Plans start at $20 a month Appy Pie AI-generated pages from a prompt, customizable layouts, mobile-friendly, dynamic content, dashboard Paid plans start at $36 a month Lindo Template-based AI pages, minimalist design, app integrations, custom text Paid plans start at $30 a month MakeLanding AI-generated logo, text, layout and illustrations, multi-language support, responsive SEO design Paid plans start at $9 a month SiteSpark AI-generated layout and copy, ChatGPT-powered, preview, HTML export, simple UI Currently free in early preview Wix's AI website builder helps you build websites quickly by using smart tools to create layouts, design pages and generate content tailored to your brand. Go from idea to live site faster than ever. Start for free and see your vision come to life today. 8 best AI landing page builders Wix Unbounce Framer Sitekick Appy Pie Lindo MakeLanding SiteSpark 01. Wix Wix’s AI landing page builder  is designed to make it easy for non-technical users to create effective landing pages, while still giving you the creative freedom to customize your page as much as you’d like.  Accessible through Wix’s AI website builder, the landing page builder creates a fully functional, ready-to-publish page in minutes. All you have to do is chat with AI. Simply describe your business and goals, and the AI will design a page from top to bottom—even suggesting copy, images and widgets that are relevant to your business.  Alternatively, choose from one of Wix’s landing page templates . Whether you started with a template or the AI website builder, you can tweak your landing page in the Wix Editor where you’ll find AI tools for text creation, image creation, video trailers and more. You can also explore built-in marketing tools to help drive traffic to your landing page once it’s launched. These landing page website examples are good inspiration for building. Wix’s landing page builder additionally integrates with Wix’s full suite of business solutions (including Stores, Bookings, Events and more) as well as hundreds of third-party apps so that you can manage your entire campaign from one place.  Key features of Wix’s AI landing page builder : Unique chat-based experience: Get started by simply chatting with AI about your business and landing page goals. User-friendly editor:  A drag-and-drop website editor  makes it easy to customize your landing page. Support for dynamic pages : Design dynamic landing pages  that pull content (such as prices and product images) directly from your content management system (CMS), eliminating the need to manually update each of your landing pages as things change.  Built-in analytics:  Gain access to Wix Analytics , which can help you understand landing page performance and optimize your marketing strategies  as needed. Built-in marketing tools: Manage your social media ads, email campaigns and more from one workspace. Built-in business solutions : Connect your landing page with the right solutions for eCommerce, payments, events and more to create a seamless experience for your visitors. Price: Free forever plan, as well as multi-solution paid plans .* Learn how to make a website  from scratch with Wix or sign up for Wix  today. 02. Unbounce Unbounce offers two landing page builders: Smart Builder and Classic Builder. The Classic Builder is a template-based, drag-and-drop page builder with advanced coding and optimization options. Meanwhile, the Smart Builder uses AI to generate custom pages. Begin by answering a few quick questions about the purpose of your page and whether or not you’ll want to include a form on it. The builder will then recommend high-converting components and templates that are best suited for your needs.  You’ll have to manually pick your layout, but once you decide on the right structure, you can click a button to automatically generate copy for your page. Just provide a brief description of your business, and the Smart Builder will produce copy for your whole landing page.  Smart Builder integrates with many of Unbounce’s popular features, such as forms, popups and third-party integrations.  Key features of Unbounce: Optimized design recommendations: Browse design themes that are recommended to you according to your landing page purpose and business needs.   AI Copy Assistant: The builder will auto-generate copy based on your goals. Built-in optimization tools: Utilize Unbounce’s other AI tools, such as Smart Traffic, to send the right visitors to your landing pages and run A/B tests. Built-in audience analytics: Get insight into who your page reaches and how it performs. Dynamic text placement: Tailor landing page copy to the keywords that people use to find your page.  Price: Paid plans start at $29 a month.  03. Framer Framer offers a smooth “live prototyping” experience. From its normal website builder, you can access its AI features for creating a new page. It will ask you to describe the type of landing page  you want to build before constructing your page in front of your eyes.  You can regenerate your page as many times as you’d like; you may have to tweak and test your prompts multiple times to guide the AI towards the right style. However, once built, you can shuffle different components of the design, including its typography, colors and layout.  Framer mimics a Figma-like experience, showing you the mobile and desktop prototypes in one space. It also offers out-of-the-box localization tools for automatically translating content for different locales, but this AI feature comes at an additional cost.  Key features of Framer: “Live prototyping” experience: Watch as your landing page is built in front of you, section by section. Multi-device prototyping: See the desktop and mobile design side by side on the same screen. AI localization: For an additional cost, use AI to translate your site content to multiple locales. Price:   Paid plans start at $15 a month. 04. Sitekick Sitekick asks for a short description of your project before designing a landing page for you in a matter of 60 seconds. The landing page will include text, images and a structure to match your project. You can customize your landing page from Sitekick’s Advanced Editor, plus connect your page to Google Sheets, a CRM or your preferred email marketing platform. The platform is designed to offer a truly one-click solution; it’s simple and straight to the point. Key features of Sitekick: Integrations with top tools: Connect your landing page to Mailchimp, Zapier and other supported applications. Fully responsive templates: Rest assured that all pages will adapt to any screen size.   Price: Plans start at $20 a month.  05. Appy Pie Appy Pie's AI landing page builder creates a page from a single prompt. You can enter a prompt like “create a product launch landing page for a new running shoe,” and Appy Pie will generate a page with sample text and images.  You’ll need a paid plan to be able to customize your page further, but Appy Pie lets you change your layout, color schemes and content as needed. That said, Appy Pie may not offer as many customization options as others on this list. It’s a simple, no-frills solution for those looking to get up and running quickly.  Key features of Appy Pie: Customizable layouts: Choose from hundreds of layouts that are designed for various industries and purposes. Mobile-optimized templates: All Appy Pie pages are built to look and work well on both desktop and mobile. Dynamic content: Show different types of content based on visitor location, device and other factors. Centralized dashboard: Monitor landing page performance and perform tests from one localized dashboard.  Price: Paid plans start at $36 a month. 06. Lindo Lindo’s builder is largely template-based, meaning you’ll have to choose from several pre-built designs to begin. Once selecting a template, you’ll need to provide a brief description of the product or service you’re looking to promote.  The AI will then create a landing page—plus suggest other pages to include on your site, should you want to add them. Lindo tends to use clean, minimalist layouts; you’ll most likely want to tweak the design to personalize it to your brand. You should also expect to swap out the images, as most images in Lindo’s AI-generated pages are stock images.  However, all Lindo pages will come with custom text to match your product or service. You can additionally integrate other apps, like Hotjar or Zapier, into your page.  Key features of Lindo: Minimalist design: Most of Lindo’s landing pages are built upon clean, simple templates. Integration with top tools:  Connect your page to several popular tools (like Intercom, Hotjar and Zapier) that are already compatible with Lindo.  Price : Paid plans start at $30 a month.  07. MakeLanding MakeLanding is a dedicated landing page builder that uses AI to create most elements of your landing page including a logo, text, layout and illustrations.  To start, describe your project, e.g., “a waitlist page for a marketing webinar.” MakeLanding will then create your page. You can customize page elements like images, copy, favicons and buttons from the editor. MakeLanding offers six art styles and 12 color themes to choose from, plus can write in over 50 languages.   Key features of MakeLanding: Support for multiple languages: Generate copy in over 50 languages. Flat fee: Instead of paying a monthly subscription, simply pay a one-time fee to create your landing page with MakeLanding. Responsive, SEO-friendly design:  Enjoy landing pages that are already responsive for all screen sizes and built with SEO in mind.  Price:  Paid plans starting at $9 a month. 08. SiteSpark SiteSpark is a straightforward AI tool that generates landing page elements from a single prompt. It’s currently in early preview mode and free to use. To get started, describe the type of page you want to create. The tool generates key website sections such as a hero, features, pricing, CTA and FAQ along with AI-generated copy that you can edit directly within SiteSpark. You’ll still need to customize the layout, branding and images to match your needs. You can also export and download your code to use in your preferred website builder. Key features of SiteSpark: ChatGPT-powered tool:  SiteSpark uses AI to generate personalized web copy based on your input. Preview functionality:  View your generated layout and underlying code. Simple UI:  Create everything directly from SiteSpark’s interface. HTML download:  Export your landing page as HTML for use on any platform. Price:  Currently free to use in its early preview stage. * Editor’s note: all prices are current as of April 1st, 2026 and reflect monthly subscription price. What makes a good AI landing page builder? There are a lot of AI-powered website creation tools out there, with new platforms cropping up frequently. When you’re evaluating different landing page  builders, keep these criteria in mind: Intuitive user interface : A good AI landing page builder should have a user-friendly interface, making it easy for anyone to create an attractive landing page. Customization and flexibility : The tool should offer a solid range of customizable templates and design options to cater to your business needs and branding styles. AI-driven design suggestions : The builder should base its landing page designs on industry best practices and user behavior insights to ensure high engagement and conversion rates. Integration with SEO tools : The AI landing page builder should ideally have tools to improve your page's visibility in search results. This includes recommending the best page structure and content for SEO.  Mobile-friendly design : Look for the ability to optimize pages for different devices, ensuring a seamless user experience across desktops, tablets and smartphones. Analytics and A/B testing : Built-in analytics can help you track page performance, while AI-powered A/B testing will let you test what drives the highest conversion rates. Site reliability  and site performance : The builder should ensure fast loading times and high performance, which are crucial for user experience and SEO. Integration capabilities : Look for integrations with other marketing tools, such as third-party marketplaces, email marketing software and social media platforms. This not only saves you time and money, but also ensures a cohesive marketing strategy. How to create a landing page quickly using AI Creating a landing page with AI is fast and simple. Start by choosing a template that matches your goal, whether it is capturing leads, promoting a product or announcing an event. Then use the AI landing page builder to automatically generate headlines, copy, images and even call-to-action buttons tailored to your audience. With features like drag and drop editing and instant preview, you can adjust the design in minutes. Finally, review and publish, and your landing page is live and optimized without the need for advanced design or coding skills. Learn more: Best AI website builder  Best website builder for small business Best one-page website builders Personal website builders  Free website builders  Cheap website builder  Best membership websites Best vibe coding tools Best AI landing page builders FAQ What is an AI landing page builder? An AI landing page builder is a tool that uses artificial intelligence to help you create an optimized and visually appealing landing page with minimal effort. It analyzes your needs, suggests layouts and can even generate content or forms based on your goals. These tools are ideal for quickly building pages designed to drive action like collecting leads or promoting a product. By automating much of the process, they save time while helping you focus on what matters most. Should you use a landing page builder or a website builder? Choosing between a landing page builder and a website builder depends on your goals. If you need a single, focused page to highlight a product, service or campaign, a landing page builder is usually the better choice. On the other hand, if you want to create a larger site with multiple pages for branding, portfolios or blogs, a website builder is more suitable. Both tools can be effective, so it’s all about selecting the one that aligns with your needs. Can I create a landing page for free using an AI landing page builder? Yes, many AI landing page builders, including the Wix landing page builder, offer free plans that let you create and publish a landing page without paying. Free plans may have some limitations like branding options or storage but they are a great way to test the builder, launch a simple page and see how AI can speed up your design process before upgrading.

Turn your ideas into a website you love with Wix →   Building a website from scratch  is a major step in growing your business, but getting online is only the beginning. To attract customers, earn trust and drive conversions, your Wix website must be fast, intuitive and engaging. The good news: meaningful improvements don’t require complex development. With smart strategy and Wix’s built-in tools, you can turn your website into a high-performing business engine. This guide walks you through the essential steps to optimize speed, website navigation , mobile experience, content quality, engagement and data-driven decisions, all tailored for Wix users. Building a website for your business, passion project or side hustle should be easy and exciting. With Wix, you can design, customize and launch a professional website in minutes. Everything about Wix is built to simplify the process so you can focus on what really matters: bringing your ideas to life. Ready to make it happen? Start creating the website you’ve always envisioned today. TL;DR: website building tips  Launching a website is easier when you have a clear plan and the right guidance. In this guide, Ekaterina Oduncu, a top-level Wix partner, shares her expert tips for building websites that look great, perform well and keep visitors engaged. Whether you’r e using a free AI website builder  or customizing every detail yourself, think of this as your mini website launch checklist . Here’s what you’ll take away: Speed matters:  How to optimize your site for fast load times. Smarter structure:  How to create clear, intuitive navigation. Mobile-first design:  How to build a seamless phone browsing experience. Engagement tips:  How to publish content that keeps visitors exploring. Data-driven updates:  How to use insights to improve website performance . 5 website building tips Building a website that performs well starts with a few key best practices. From speed and navigation to mobile design and website user engagement , these five tips will help you create a site that keeps visitors happy and coming back. Optimize your site for a fast load Create clear, intuitive site structure & navigation Design for mobile-first browsing Publish content that keeps visitors engaged Use data to guide site improvements 01. Optimize your site for a fast load Wondering how to make a website fast ? A fast-loading website isn’t just nice to have, it directly affects user experience, SEO and conversions. Mobile users expect pages to appear quickly, and even a few extra seconds can lead to lost visitors. By optimizing images, videos and page elements, you can improve website optimization and make your site feel smooth and responsive from the moment someone lands on it. What to focus on: Start with a lightweight hero section:  Avoid heavy sliders, autoplay videos or large animations. Use one optimized image that clearly communicates your brand. Optimize images before uploading:  Keep total page weight around 1.5 MB and individual images between 100–200 KB to improve load times and support how to make your site mobile-friendly . Avoid large video files:  Videos over 20 MB slow your site. Embed from YouTube or Vimeo and skip autoplay. Limit heavy apps per page:  Use only one to two heavy apps and enable lazy loading or batch-loading for galleries. Reduce above-the-fold animations:  Place website animations below the fold or use scroll-triggered effects. Practical Wix tips: Wix compresses images, caches content and uses a global CDN automatically. Convert PNGs to AVIF or WebP for faster loading and better SEO. Check core web vitals in website analytics → site speed for desktop and mobile diagnostics. Common mistakes to avoid: Full-screen autoplay videos or sliders above the fold. Loading all images in large galleries at once. Using PNGs instead of WebP/AVIF. Overusing entrance animations. Learn more: How do people make websites so quickly? 02. Create clear, intuitive site structure & navigation Your website architecture and navigation are like a roadmap for visitors. When menus are simple and logical, users immediately understand what your site offers and where to go next. Clear navigation reduces bounce rates and encourages conversions, while confusing layouts can frustrate visitors. What to focus on: Use simple, predictable navigation:  Limit main menu items to six or fewer. Use familiar labels like Services, Shop, About, Contact. Place other pages in submenus. Make CTAs visible and actionable:  Use clear verbs such as “Book a Session,” “Request a Quote” or “See Pricing.” Limit CTAs per section:  Stick to one primary CTA and one optional secondary CTA to avoid decision fatigue. Use a clear heading and tagline on the hero screen:  Clearly state your value proposition and include main keywords. Add a search bar for large sites:  Make it easy for users to find products or pages. Practical Wix tips: Use Wix’s Menu and pinned/sticky elements for instant access across devices. Use Wix AI for catchy, SEO-optimized titles, descriptions or meta tags. Common mistakes to avoid: Hiding important pages under deep submenus. Generic or vague hero titles. Confusing button text. Multiple CTAs competing for attention. 03. Design for mobile-first browsing Most website traffic today comes from mobile devices, so designing with phones in mind is essential. A mobile-first approach ensures your site loads quickly, stays easy to navigate and keeps users engaged, no matter the screen size. What to focus on: Break long paragraphs into shorter sections: This makes the content easier to read and skim, especially for users scanning the page quickly. Use a sticky header: Ensure menus and call-to-action (CTA) buttons are always accessible, improving navigation and user experience. Add a “Back to Top” button: This is especially helpful for long pages, allowing users to quickly return to the top without excessive scrolling. Batch-load galleries: Optimize mobile performance by loading images in batches, keeping page speed high and user experience smooth. Use SVGs for icons and small elements: These are lightweight and maintain crisp quality at any resolution, enhancing visual appeal. Increase tap target sizes: Make buttons and links larger to reduce accidental clicks and improve usability, especially on mobile devices. Practical Wix tips: Adjust mobile layouts independently with Wix Mobile Editor . Hide unnecessary elements on mobile to streamline the experience. Common mistakes to avoid: Long paragraphs on mobile. Complex multi-column layouts. CTAs placed too low or too close together. Large galleries auto-loading. Learn more: What is a mobile website? Best mobile website builders Mobile websites 04. Publish content that keeps visitors engaged Web content is what keeps visitors exploring your site and returning later. Engaging, interactive content builds trust, strengthens your brand and supports SEO features , all while giving users a reason to stay longer. What to focus on: Use scroll or loop animations: Ensure they align with your brand identity to create a cohesive and engaging user experience. Publish diverse content types: Include videos, galleries, before/after sliders, flipbooks and 3D galleries to keep your audience engaged and cater to different preferences. Create evergreen content: Develop FAQs , tutorials, guides and resource pages that provide long-term value and drive consistent traffic to your site. Use the Wix Blog : Take advantage of its features to boost SEO, enable internal linking and support ongoing content growth. Practical Wix tips: Explore interactive elements in the Wix Editor and App Market . Post and schedule blog articles via the free Wix Owner App. Common mistakes to avoid: Overloading pages with website content and animations. Publishing only promotional content. Long blocks of unformatted text. Not updating content regularly. Learn more about content strategies: Dynamic content AI content strategy Content ideas 05. Use data to guide site improvements The best websites are always evolving. By analyzing user behavior , traffic patterns and SEO performance, you can make informed decisions that improve engagement, conversions and overall site performance. What to focus on: Check key traffic & engagement metrics:  Traffic sources, top-performing pages, user behavior flows, conversions, session duration and bounce rates. Analyze site search behavior:  Identify what visitors are trying to find to guide content and navigation updates. Monitor SEO health:  Add alt text, improve metadata, fix crawl issues, submit sitemaps and optimize URLs using Wix’s SEO Setup Checklist . Practical Wix tips: Check Analytics → Site speed monthly for core web vitals. Review SEO → Keyword rankings to track visibility changes. Common mistakes to avoid: Making design changes without reviewing analytics. Ignoring high-bounce pages. Publishing content without optimizing metadata. Learn more with our helpful Wix tutorials . Advanced website building tips to maximize your success As Ekaterina Oduncu explains, strengthening your website’s performance isn’t just about the initial setup, it’s about the ongoing choices you make as your business grows. These additional best practices help ensure your Wix site continues to attract visitors, build trust and support long-term success. 01. Keep your branding consistent A cohesive visual identity builds recognition and credibility. Part of your website branding should be using the same colors, typefaces and tone across your site, social platforms and marketing materials. As Ekaterina notes: “Consistency removes friction. When your design and messaging stay aligned, visitors feel more confident engaging with your business.” 02. Review your site content regularly Review your site content regularly. Search trends, user expectations and industry standards shift over time. Refreshing content helps you stay relevant and competitive. Ekaterina often tells site owners: “Small content updates can drive big gains. Even optimizing headings or tightening your copy can improve clarity, SEO and conversions.” 03. Expand your internal linking Strong internal linking improves navigation, keeps users exploring longer and supports your SEO. Add links between related services, blog posts, product pages and FAQs to create a natural content flow. In Ekaterina’s words: “Internal links act like signposts, when you guide visitors intentionally, they stay longer and discover more of what your business offers.” 04. Use automation to stay efficient Tools like Wix Automations can streamline tasks such as sending follow-ups, confirming bookings or delivering forms, saving time and improving engagement without extra effort. As Ekaterina explains: “Automation doesn’t replace your work, it multiplies it. It helps you deliver a polished, responsive experience even when you’re not online.” 05. Revisit your goals and analytics Your business evolves, and your website should evolve with it. Review your analytics to ensure your pages, funnels and CTAs still match the actions you want users to take. Ekaterina adds: “Data gives you direction. When you evaluate what’s working and what isn’t, every update becomes a strategic improvement, not a guess.” Final thoughts Building a successful small business website isn’t about just one element, it’s about bringing together speed, clarity, compelling content, interactivity and data-driven improvements. With Wix, you have all the tools you need to create a standout website. From secure and free website hosting , domain names and AI-powered content creation to intuitive design features, seamless site management and actionable analytics, everything is designed to help you succeed. By putting the strategies in this guide into action, you’ll craft a website that’s not only faster and more engaging but also one that turns visitors into loyal customers. Meet the author Ekaterina Oduncu is the founder and lead designer of WebcityX, a creative web design studio based in Budapest, Hungary . A multilingual designer fluent in English, Turkish, Russian and Hungarian, she specializes in building modern, responsive and SEO-friendly Wix websites for businesses of all sizes around the world. Her journey into web design began unexpectedly, with a small plush-toy webshop she created for her own business on Wix. What started as a simple attempt to promote her products quickly grew into a passion for design, branding and digital strategy. After completing a range of graphic design and web design courses, she turned that passion into a full-time career.  With more than six years of experience in design and marketing, Ekaterina is now a Wix top-level partner, helping business owners elevate their online presence through clean design, strong UX and effective strategy. She also shares her knowledge with fellow Wix designers and entrepreneurs, empowering them to create websites that not only look great but perform even better. Website building tips FAQ What are the 7 C's of a website? When you’re building a site, the 7 C’s are a handy checklist to guide every decision. They are: Context (how your site looks and feels), Content (the info and visuals you share), Community (ways for visitors to connect), Customization (personalizing the experience), Communication (making it easy for people to reach you), Connection (links to and from your site) and Commerce (all things related to selling, if you plan to sell). Focusing on these areas helps keep your site balanced and user-friendly. What are the 5 golden rules of web design? The heart of good design is making things clear and useful. First, be clear, let visitors know what your site’s about right away. Second, keep things simple so people don’t get overwhelmed. Third, use visual hierarchy, which means making important stuff stand out. Forth, always design with your audience’s needs in mind. And finally, be consistent with your look and layout from page to page, this helps people feel comfortable navigating your site. What are the 7 steps to building a good website? Making a website is easier when you break it down into steps. Start by setting a clear goal: what do you want your site to do? Next, plan what pages and content you’ll need. Choose a site builder and a domain name that matches your vibe. Then design your layout, keeping it easy on the eyes. Fill in your content: text, images and more. Before hitting “publish,” test everything (think links, forms, mobile view). Finally, launch your site and tell the world about it. How to build a really good website? You want your site to work hard for you and your visitors. Begin with a clear purpose and always keep your audience top of mind. Make sure every page is well organized and your style stays the same throughout. Test your site regularly, so nothing’s broken and don’t be afraid to refresh your content. If you create something useful and enjoyable, you’ll keep visitors coming back, and that’s what makes a website truly great.

Learning how to make a no-code website gives you the freedom to launch your business online without needing a computer science degree. This guide shows you exactly how to take control of your brand and build a website that screams professional and functional. It puts the creative power in your hands, allowing you to update your site whenever you want and grow at your own pace without needing to learn how to code. TL;DR: How to make a no-code website Step Action 01. Define your goals Decide what you want your site to achieve, like selling products or booking clients. 02. Choose a website builder Pick a platform that offers design freedom and reliable hosting. 03. Select a template Start with a designer-made layout that fits your industry. 04. Customize your design Adjust colors, fonts, and images to match your brand style. 05. Add professional tools Integrate apps for scheduling, eCommerce, or live chat. 06. Optimize for search Use SEO tools to help your site appear on Google. 07. Publish and promote Go live with a custom domain and share your site with the world. How to make a no-code website in 6 steps Building a no code website on your own is a straightforward process when you break it down. No code website builders take care of the backend website infrastructure for you, including integrated web hosting and a domain name . Define your website goals Choose a no code website builder Select a website template Customize your no code website design Add business tools Publish and promote your no code website 01. Define your website goals Before you start designing your no code website, you need a plan. Think about the main job your website needs to do. This is the first step in building a website from scratch. regardless of how you create it. If you're a consultant, your website goal might be to get visitors to book appointments. If you're an artist, you might want to display your online portfolio . Knowing your primary goal helps you decide which features are essential. It keeps you focused on how to build a website with AI that actually works for your business, rather than just adding cool effects that don't add value. 02. Choose a no code website builder Your choice of AI website builde r will decide how easy the rest of your no code website building process will be. You want a no code website builder that offers a visual editor, allowing you to drag and drop elements exactly where you want them. This is often called WYSIWYG (What You See Is What You Get). Look for a drag and drop builder that includes secure hosting and maintenance, including enterprise grade website security , as standard. For example, Wix offers a comprehensive drag and drop editor that gives you total website design freedom without touching or having to touch any code. Choose from these no code website builder s to get started. 03. Select a website template Starting with a website template saves you hours of work when it comes to building a no code website. Most no code builders offer libraries of templates categorized by industry and type of website: Online store website templates Portfolio templates Business website templates Restaurant and food website templates Industrial website templates If you're creating a no code website you don't have to be confined by your templates initial topic or industry. You can pick a template designed for a gym and use it for a bakery if you like the layout. The template is just a starting structure that you can mold to fit the specific needs of your no code website. 04. Customize your website design This is where you make your no code site truly yours. Start by uploading your own images or choosing high-quality stock photos that reflect your brand. Replace the placeholder text with your own copy, keeping it friendly and direct. Change the color palette and fonts on aligning your no code template with your brand identity. Consistency here is important for looking professional. Most no code editors allow you to set global styles, so if you change a font once, it updates across the whole site automatically. 05. Add business tools A no code website should do more than just display text and images. You can also add functionality that helps you run your business better. If you want to sell merchandise, add an online store . If you run a salon, integrate a booking system so clients can schedule their own appointments. 06. Publish and promote your no code website Once you're happy with your design, do a final review. Check for broken links and read through your text to catch any typos. Preview your site on mobile to ensure it looks just as good on a phone as it does on a computer. When you are ready, hit the publish button. Connecting a custom domain (like www.yourbusiness.com ) adds a final layer of professionalism. Learn more: How do people make websites so quickly? Making a no code website using vibe coding Usually making a no code website involves using a drag and drop editor and no code website builder. But with the growth of vibe coding , you can now build a no code website with AI prompts instead. Using one of a range of newly available vibe coding tools , like Wix Vibe allows you to build a website with AI in minutes via a conversational AI chat. Understanding how to vibe code a website is a new step forward in building a no code website. How to make a no code website FAQ How hard is it to make a no code website? It's very easy for beginners. No-code platforms use intuitive interfaces that feel similar to making a slide presentation, it can be that easy. You move elements around visually, so you can see the result instantly. If you can browse the web, you can also build a site using these tools. How much does it cost to make a no code website? You can often start building a website for free to test the process. When you' re ready to launch with a custom domain and remove ads, plans usually start around $16 to $25 per month. This typically covers your hosting, security and access to the support team, which is much cheaper than hiring a private developer. Can I sell products on a no code website? Yes, absolutely you can. No code websites can have ecommerce and online store functionality to sell online.

Build your website in minutes,  try Wix for free today → There are more types of website builders than most people realize, and picking the wrong one can cost you time, money and a lot of frustration. If you're planning to make a website , this guide is the one for you. We'll break down every major type, what each platform is best for and how to find the right one for you. From beginner-friendly drag-and-drop website builder to developer-focused frameworks, you'll walk away knowing exactly what's out there and where to start. Learn more: how to make a website . TL;DR: what are the different types of website builders? What is a website builder ? A website builder is a platform or tool that lets you create a website without starting from scratch. Some are designed as AI website builder that automates the entire building process. Your approach to how to choose a website builder  depends on your technical skills, budget and the type of website you want to create. Type Best for Technical level Drag-and-drop builders Beginners, small businesses Low CMS platforms Blogs, content-heavy sites Low to medium eCommerce builders Online stores Low to medium Open-source builders Custom builds, developers High AI website builders Fast setup, simple sites Very low Offline website builders Sites built without internet Medium to high Building a website for your business, passion project or side hustle should feel simple and exciting. Wix generates a personalized starting point with AI. You can customize every detail with intuitive drag-and-drop tools, while Wix handles the tricky parts to make building your site simple. That way, you can focus on what matters most: bringing your ideas to life. Ready to get started? Create your website today. What is a website builder? A website builder is a tool that helps you design, build and publish a website, without needing to write code from scratch. If you're new to building websites, understanding why use a website builder  can help you see how these platforms simplify the process. Some website builders are fully visual, letting you drag and drop elements onto a page, others give you more control over the code underneath. The best website builders depends on what you're making. For example, a portfolio website will have different elements than an eCommerce website . Understanding the varying types available makes it much easier to choose wisely. Explore some of the most popular website builder options: Best AI website builders Free website builders Easiest website builders What are the different types of website builders? Drag-and-drop website builders Hybrid website builders Content management systems Ecommerce website builders Open-source website builders AI website builders Offline website builders 01. Drag-and-drop website builders Drag-and-drop website builders are designed for simplicity. They let you visually arrange elements like text, images and buttons without writing a single line of code. These builders are perfect for beginners or anyone who wants a website up and running quickly. Key features: Fully visual editing with pre-made layouts Customizable website templates Built-in website hosting and basic SEO tools Best for:  a small business website , creatives, personal sites, portfolios, landing pages. Pro tip:  Platforms like Wix offer drag-and-drop builders where everything you need: templates, hosting and SEO features are already built in, making getting online simpler than ever. 02. Hybrid website builders A hybrid website builder combines the ease of drag-and-drop editors with the flexibility of more advanced tools. For example, platforms like Wix Harmony and its AI agent Aria allow you to quickly create designs while also leveraging AI suggestions to optimize layout, content and SEO. Key features: Visual drag-and-drop editor plus code access AI-assisted content and web design tools Scalable for both small projects and growing websites Best for: Users who want a fast, intuitive start but also need advanced customization. Hybrid builders are ideal if you want a fast start but also plan to scale, customize or integrate advanced functionality later. 03. Content management systems Content management systems ( CMS ) give you more control over your website’s structure and content. Popular examples include Wix, WordPress and Joomla. The best content management systems are especially useful if you want to create a blog , news site or larger website that requires frequent content updates. Key features: Template-based or fully custom themes Plugins and extensions for extra functionality Role-based content management Best for: Bloggers, publishers and large content-focused sites. Learn more: Is Wix a CMS? Website builder vs CMS Wix headless CMS What is CMS in web design? 04. Ecommerce website builders Ecommerce website builders focus on online stores, helping you sell products directly from your website. These platforms usually include tools for accepting online payments , inventory management and shipping integrations. Key features: Ecommerce dropshipping Print on demand services Ecommerce subscription platform Best for: Entrepreneurs launching online stores. If you’re launching an online store, builders with eCommerce fetures simplify the process of creating a professional, secure shopping experience without needing extensive technical expertise. Learn more about eCommerce: How to make an eCommerce website How much does an eCommerce website cost? Ecommerce website design AI eCommerce builder 05. Open-source website builders Open-source website builders give you full control over your site’s code. Key features: Full access to source code Community-driven plugins and extensions Self-hosted for maximum control Best for: Developers, agencies, complex or highly customized websites. The trade-off here is control vs. convenience. You get more power, but you're also responsible for hosting, security and updates. 06. AI website builders AI website builders use artificial intelligence to speed up the design process. These platforms can generate layouts, suggest content and even optimize your site for SEO automatically. Key features: AI-generated layouts and content suggestions Automated SEO and performance optimization Fast setup with minimal manual editing Best for: Users who want a professional-looking website quickly Pro tip: Wix's AI tools , for example, can generate a complete website, including text and images, based on your answers to a few simple questions. Learn more about AI: What is the Wix AI website builder? Traditional vs AI website builder AI prompts for building a website How does an AI website builder work? 07. Offline website builders Offline website builders let you design your website on your computer without needing an internet connection. Once your site is ready, you can publish it to a hosting provider. Key features: Build locally on your desktop Drag-and-drop or template-based editing Export and publish to any hosting provider Best for:  Developers who prefer working offline or those with unreliable internet connections. Benefits of using a website builder Website builders remove most of the traditional barriers to getting online. Here's why so many people use them: Speed  You can go from zero to a live website in a matter of hours, not weeks. Find out more: how long does it take to buil d a website and h ow do people make websites so quickly Affordability Most website builders are significantly cheaper than hiring a developer to build a custom site. Learn more: how much does a website cost? Flexibility Modern builders come with hundreds of templates and customization options, so your site can still feel unique. Built-in tools Hosting, security, SEO settings and analytics are often included, so there's no need to manage separate services. Learn more: what is web hosting? Ease of updates Once your site is live, making changes is straightforward. Add a blog post, update your pricing page or swap out photos without touching a line of code. According to recent data, there are over 1.3 billion websites on the internet , and a significant portion were built using website builders. It's a proven, reliable approach for individuals and businesses alike. Explore more website design ideas . "What often gets forgotten when talking about choosing a website builder is the capabilities of the infrastructure that’s promised to you - the reliability of the hosting, the level of security in place to protect your visitors’ data and, of course, your site's speed. Even if infrastructure is not the first thought that comes to mind when creating a website, if it’s not robust enough, it can cause major headaches for website owners when trying to scale a website later on." - Esin D. Habif, Product Marketing Lead (Outbound) at Wix How to get started with the Wix website builder Wix is one of the most versatile options available, whether you're building a personal blog, a business site or a full eCommerce store. Here's how to get started: Sign up for a free Wix account  Sign up for a free account at wix.com . No credit card required to get started. Choose how you want to build You can use the drag-and-drop editor to customize a template or let Wix's AI generate a site for you based on a few questions. Pick a template   Pick a template from hundreds of professionally designed options, organized by industry and site type. Explore templates by industry: Blog website templates Website design templates Landing page website templates Photography website templates Online store website templates Portfolio website templates Wedding website templates Customize your site Add your content, adjust the layout, upload images and connect your own domain name. Learn more about how to buy a domain name and connect your domain name with Wix. Set up your features Add a blog, online store, booking system, contact forms or any of the hundreds of apps available through the Wix App Market. Publish and go live Once you're happy with how everything looks, hit publish. Your site is live and accessible to anyone online. You can start on a free plan and upgrade when you're ready for a custom domain, more storage or advanced features. Explore the best website builders: Best hotel website builders Best resume website builders Best restaurant website builders Best real estate website builders Best website builders for writers Best website builders for designers Best one page website builders Find your fit and start building The best website builder is the one that matches your goals, your budget and how you like to work. A blogger has different needs than a shop owner; a developer has different priorities than someone building their first site. If you're starting out, a drag-and-drop builder like Wix covers most use cases, from simple portfolios to full online stores, without requiring you to learn a new skill set. Start with a free account, explore the templates and see what's possible. Ready to start your website? Try Wix for free  → What are the different types of website builders? FAQ Which type of website builder is best for beginners? Drag-and-drop builders are the most beginner-friendly option. Platforms like Wix let you build a professional-looking site without any technical background. AI-powered builders take it a step further by doing most of the initial setup for you, based on a few prompts. Learn more about Wix: Wix vs Hostinger Wix vs Shopify Wix vs Squarespace Wix vs Webflow Can I switch website builders after I've already built my site? Technically yes, but it's rarely straightforward. Most platforms don't offer a direct export-and-import feature between competitors, so migrating usually means rebuilding parts of your site manually. It's worth taking time to choose the right platform upfront rather than switching later. Are free website builders worth using? Free plans are a great way to test a platform before committing. However, most come with limitations, like a subdomain instead of a custom URL, or ads on your site. Even so, they're perfectly fine for personal projects or early-stage testing. For a business or professional site, a paid plan is usually worth the investment. Free website builders like Wix offer customizable website templates across niche industries, making it easy to get online fast. What type of website builder is best for an online store? Dedicated eCommerce builders like Shopify or BigCommerce are built specifically for selling at scale. That said, platforms like Wix offer solid eCommerce features for small to mid-sized stores, often at a lower price point and with more design flexibility.

Turn your ideas into a website you love with Wix → How much does a website builder  cost? Depending on your needs, a website builder can cost anything from a free basic plan to $200+ per month for advanced features. Costs vary depending on the tools your project requires, with a simple blog being much cheaper than a large online store . Knowing these costs helps you budget effectively and avoid unexpected expenses. Choosing the right website builder saves both money and time. When learning how to make a website , it’s important to understand exactly what you get for your investment. Platforms like Wix offer fast and intuitive tools that let you bring your vision to life in minutes. Get started with Wix’s AI website builder . TL;DR: how much does a website builder cost? Many website builders let you start for free, with paid plans typically ranging from $10 to $200+ per month. Costs go up if you add custom domains, premium templates or eCommerce features. Picking the wrong plan can waste money, so here’s a quick look at what each plan offers: Plan Typical cost What you get Free $0/month Basic features, platform branding, subdomain, limited storage and customization Basic $17–$28/month Remove ads, connect a custom domain, enough features for a personal site, portfolio or blog Standard $29–$38/month Extra storage, marketing tools and analytics, sometimes basic eCommerce features Advanced $39–$200+/month Advanced eCommerce tools, automation, premium integrations, better support, scalable for higher traffic How much does a website builder cost? When it comes to pricing, most website builders keep things simple with four main tiers. Knowing what each tier offers makes it much easier to map out your options and pick the right plan for your next big idea. Free Basic Standard Advanced 01. Free Cost: $0/month Free plans are perfect for hobbies and small test projects. They include essential features, a subdomain and the platform’s branding. Storage and customization are limited but allow you to experiment and see if the builder works for you without spending any money. With Wix as a free website builder, you can easily get started without any upfront cost. Learn more:  Is Wix really free? How to build a website for free 02. Basic Cost: $17–$28/month Basic plans work well for a personal website , portfolio  or blog . Ads are removed and you can connect your own domain. You get more storage and basic tools to customize your site and showcase your work. This tier covers most non-commercial needs without being overcomplicated. With Wix paid plans, you also get benefits like a free domain name for the first year, making it easier to launch your website. You can explore more features and pricing on the Wix pricing  page. 03. Standard Cost: $29–$38/month Standard plans are designed for small businesses or professional projects. They offer extra storage, marketing tools and analytics and sometimes include basic eCommerce features . This tier is a good balance if you want more than the basics but aren’t running a full online store yet. Explore more: How much does a business website cost 04. Advanced Cost: $39–$200+/month Advanced plans are made for growing businesses and online stores. They include advanced eCommerce tools, automation, premium integrations and better support. This tier is ideal for higher traffic sites or businesses that need features that can scale. Key factors that affect website builder costs Several specific features determine your final monthly or annual bill. Understanding these core elements helps you avoid hidden fees and pick the right plan. Cost factors What it does Cost Website builder The platform you use to design, build and manage your pages. $0–$100/month Domain name Your custom web address helps people find you easily. $10–$50/year Web hosting The virtual storage space where all your text, images and pages live. $3–$50+/month SSL certificate Protects visitor data and gives your site a secure connection. $0–$100/year Themes and templates Professional layouts and designs you can apply to make your site look great. $0–$100 one-time Apps and integrations Extra tools for specific functions, like booking systems, live chat or email marketing. $0–$100+/month eCommerce tools Features that allow you to sell products or services online, including payments, checkout and inventory management. $20–$200+/month 01. Website builder Average cost range:  $0–$100/month A website builder is the main platform you use to create and manage your site. Pricing depends on features like design flexibility, storage and built-in tools. Higher-tier plans include advanced customization, analytics and business features. Most builders offer scalable plans so you can upgrade as your site grows. Wix provides an all-in-one website builder with templates, AI tools and built-in features. According to Mi Destinazo, travel agency and Wix user: "Wix is an incredibly intuitive tool that allowed us to build our website from scratch. It gives us the professional online presence we need to connect with our travelers instantly. With Wix, we didn’t just build our website; we built our entire company." 02. Domain name Average cost range: $10–$50/year A custom domain  gives your site a professional web address. Domain names cost an average of $10 to $50 per year. Many platforms include a free domain for the first year when you buy an annual plan. A website platform connects your domain  to your hosting automatically. Wix simplifies this process by handling domain connection within the platform.  Claim your free domain  for the first year with any Wix paid plan. Learn more:  How much does a domain name cost? How to get a free domain name Cheapest domain extensions 03. Web hosting Average cost range:  $3–$50+/month Hosting stores your website files on a secure server. Reliable hosting keeps your site fast and accessible to visitors. Most modern website builders include hosting in their subscription plans. A strong hosting setup improves performance and protects your data. Wix includes secure web hosting  with every plan. This means you don’t need a separate provider and there are no hidden hosting fees. 04. SSL certificate Average cost range:  $0–$100/year An SSL certificate protects your website by encrypting data between your site and its visitors. This creates a secure connection and displays the padlock icon in the browser. Many website builders include SSL for free as part of their plans. Premium SSL options may offer additional website security  features. Read also:   How much does an SSL certificate cost? 05. Themes and templates Average cost range:  $0–$100 one-time Templates control the overall design and layout of your website. Many builders offer free templates  while premium designs come with a one-time cost. High-quality templates improve user experience and help your site look more professional. Customization options can vary depending on the builder you choose. Wix offers a wide range of designer-made templates for different industries. 06. Apps and integrations Average cost range:  $0–$100+/month Apps and integrations add extra functionality to your website. You can use them for features like eCommerce, booking systems  or email marketing . Some apps are free while others require a monthly subscription. Integrations help connect your site with external tools and services. 07. eCommerce tools Average cost range: $20–$200+/month eCommerce features allow you to sell products or services online. These tools include payment processing, product management and order tracking. eCommerce website  plans are typically more expensive due to added functionality. You may also pay additional fees for transactions or third-party services. Wix provides integrated eCommerce tools to manage products, payments and orders in one place.  Wix’s eCommerce plans start at the lower end of this range, making it easy to get started without a big upfront cost. Website builder pricing compared across platforms Different platforms offer very different features and pricing models. Reviewing these options helps you find the absolute best value for your budget. Whether you are a beginner, a small business owner or a professional designer, understanding the costs and benefits of each platform makes it easier to choose the right website builder for your needs. Wix Wix Studio Site123 Strikingly Webflow Jimdo 01. Wix Wix costs between $0 and $159 per month depending on your chosen Wix plans. The free plan includes basic hosting and a Wix subdomain. Premium plans remove ads and let you connect a custom domain. A premium subscription gives you access to advanced marketing tools. Wix provides a complete ecosystem for building and managing your site. You get hundreds of designer-made templates and robust business apps. The platform includes secure payment gateways  for selling products. Wix powers growth with a service website builder that scales with your business. Ideal for:  Beginners and professionals looking for easy customization. Pricing:  $0-$159/month 02. Wix Studio Wix Studio  costs starting from $19 per month for the basic plan. This platform targets agencies and freelancers building sites for clients. The pricing reflects advanced design capabilities and client management tools. A studio plan offers responsive design controls. Wix Studio provides deep customization for complex design projects. You can manage multiple client sites directly from one dashboard. The interface supports collaborative work among internal design teams. Ideal for:  Professional designers needing advanced design features. Pricing:  $19-$159/month Learn more: How do people make websites so quickly? 03. Site123 Site123 costs $12.80 per month for its premium plan. The platform is built to get simple sites live quickly. You answer a few questions and the system generates a basic layout making it easy to get started but limiting advanced design freedom. Site123 also includes free hosting and helpful customer support. On the premium plan, you can add a basic online store, though advanced customization options for design elements are restricted. Ideal for:  Beginners who want quick, straightforward setups. Pricing:  $0-$12.80/month 04. Strikingly Strikingly offers a free plan, along with paid plans starting at $16 per month, with higher-tier plans like the VIP plan priced at $49. The platform specializes in simple single-page designs. You can build a modern scrolling site in just minutes. A one-page layout works well for basic portfolios. Strikingly offers an easy editor for quick content updates. You can connect a custom domain on all paid plans. The platform limits the number of pages you can create on cheaper tiers. Ideal for:  Users needing simple, stylish one-page sites. Pricing : $0-$49/month 05. Webflow Webflow offers a free plan, with paid plans starting at $14 per month for a basic site. The platform is designed for designers who want strong visual control over layout and styling. It lets you adjust layouts and styles visually, while generating clean HTML and CSS automatically. It has a steeper learning curve for beginners. Webflow provides granular control over site animations and interactions. You can export your clean code to host elsewhere, though dynamic features such as CMS content, forms and eCommerce won’t work outside Webflow hosting.  Ideal for:  Professionals desiring complete design control. Pricing : $0-$39/month 06. Jimdo Jimdo costs $11 per month for a basic ad-free site. The platform uses basic AI to build a site based on your industry. You get a basic template that you can tweak slightly. An automated builder speeds up the initial setup phase. Jimdo handles basic SEO and mobile optimization automatically for you. You can sell a limited number of products on higher pricing tiers. The design options feel restrictive compared to other modern platforms. Ideal for:  Small businesses or beginners needing a simple website. Pricing : $0-$17/month Explore website builder comparisons:  Wix vs Wix Studio Wix vs Hostinger Wix vs Webflow Wix vs Weebly Wix vs GoDaddy Wix vs Shopify Wix Studio vs WordPress Editor’s note: information is accurate as of March 23rd, 2026. How to choose the right website builder for your budget Choosing the right website builder  goes beyond simply comparing prices. It is essential to consider the website features  your site requires, especially eCommerce capabilities, flexible design options, SEO tools  and reliable customer support. By evaluating both your immediate budget and long-term goals, you can select a website builder that supports eCommerce growth and ensures your site can scale as your business or project expands. How much does a website builder cost FAQ Are website builders worth the monthly cost? Yes, they provide massive value compared to hiring a developer. You get hosting, security and web design  tools rolled into one predictable fee. This saves you from managing separate technical services. A bundled platform reduces your administrative headaches. Can I build a website completely for free? Yes, many platforms offer completely free plans forever. These free options usually include platform branding and restrict you to a subdomain. Free plans work well for temporary projects or personal hobbies. A free plan limits your professional credibility. Wix offers a free plan to test the editor and publish your site at no cost. Are there hidden fees with website builders? Most major platforms use completely transparent pricing models. You might encounter extra costs for premium third-party apps or custom email addresses . Domain renewals also add a yearly cost after the first promotional year. Clear pricing helps you plan your annual budget accurately.

Build your website, your way with Wix Harmony → Freya Simonne and her husband Shaun are the founders of Shaun Oliver, a luxury bespoke tailoring brand based just outside of London. Despite running a highly successful modern retail business, their approach to creating a website breaks almost all the conventional rules of eCommerce. Here, Freya shares why intentionally leaving a checkout cart off their website became their most profitable business decision. For most online retailers, building an eCommerce site  is all about getting customers through the checkout as quickly as possible. But we decided to play by different rules. Visit our website and you won’t find a single product for sale. Well, that’s not entirely true, because we do offer gift cards. But those aside, there’s nothing you can buy. I know. It sounds counter-intuitive, especially when there are so many types of websites  out there designed to generate sales. But, for a bespoke high-end brand like ours, I believe a website’s goal shouldn’t be to sell a product, but rather, to sell an experience. After all, when your craft relies on a customer feeling the garments and being measured by hand, the final sale belongs in the shop, not on a checkout page. So, here’s why we intentionally left eCommerce off our site and how ignoring the typical rules for how to create a website  actually helped us build a far more profitable business. How our brand was born To understand our digital strategy, you have to understand how we built our physical store. Not long ago, my husband, Shaun and I had been working on our own separate businesses. I was running Freya Simonne, focusing on the upcycling of vintage textiles, while Shaun was building his own tailoring brand having learned his trade on London’s world-renowned Savile Row. We had toyed with the idea of opening a joint space for a while, but it was more of a blue-sky idea than anything else. Then, a shop space became available on our local high street in Berkhamsted, just 30 minutes outside London. It had a beautiful old shop front, but inside it was completely derelict. I’m not exaggerating in saying there wasn’t even a floor. Still, because we’re very much “you only live once” people who believe you never regret the things you try, we took a deep breath and signed the lease. It was a wild leap of faith into entrepreneurship, but we decided to merge our two worlds into one single brand. That’s when Shaun Oliver  was born.  We spent the following months on a massive DIY renovation, building out a store with a workshop in the back. The goal was to launch the brand, the physical store and the website all on the same day. Because we were doing so much heavy lifting with the shop itself, being able to quickly build and customize the website on Wix without any technical headaches made hitting that triple-deadline actually possible. There were a lot of uncertainties, but one thing we knew right away was that we were offering something that couldn't be boxed up and shipped out with a couple of clicks. We were creating something different. Luxury doesn't need to over-explain itself Today, every piece we design embodies our shared philosophy: an unwavering dedication to quality, authenticity and timeless style. We aren’t creating standardized garments for average body shapes; we start with the individual. As I like to say, when you buy something from us, it's a lifelong partnership. If you put on weight, you come in and we let it out. If you lose weight, you come in and we take it in. If a piece needs pressing, that’s all part of the service. It’s the X-factor we offer in a world where so many people treat their clothing as disposable. Because of this, our brand has to feel authentic and intensely personal. Luxury doesn't need to over-explain itself with ‘salesy’ copy or flashy pop-ups. It relies on quiet confidence and plenty of breathing room. That philosophy dictates everything—from how we speak to our clients to how we design our website. Related: How to make a website to sell Translating Savile Row to a screen When you step into our physical store, the first thing you’ll notice is the space. We only have about seven pieces of clothing on each rail and just two display shelves. The layout is minimal and deeply intentional. When I was designing our website with Wix, my primary goal was to make sure the digital experience mirrored our in-store vibe. We used the same colors as our shop front. Instead of crowded product catalog pages, we use clean Lookbooks with professionally shot photographs. Overall, I think we’ve managed to make the website look and feel like our store: quiet and aesthetically uncompromising. The £0 checkout that drives our revenue So, you might ask: if we aren't selling clothes online, how are we capturing customers?  The truth is, a lot of it comes down to a single and simple “Request an Appointment” page. Once people have looked at our services and flipped through the Lookbooks, booking an appointment is the next logical step.  The appointment form is just a couple of simple boxes, but it acts as an incredibly effective high-ticket conversion funnel. We get all sorts of inquiries through it—from a simple one-line inquiry to heartfelt stories from people saying they’ve been looking for a specific style of dress for years. By removing the option to just “buy now,” we force a conversation. Our marketing strategy to drive those conversations is entirely organic. Instagram is our primary funnel (we transitioned my previous brand's followers directly to Shaun Oliver, and we link them straight to this landing page). We also lean heavily on local SEO through Google Maps for foot traffic and a weekly email newsletter to nurture our community. I honestly didn't expect to get as many inquiries as we do, but because it’s the main point of contact, it works brilliantly. And once someone actually has an appointment in the diary, it’s rare that it doesn't progress to a sale. We also monitor our Wix Analytics  to see who’s filling out the form. It showed us that we’re getting consistent traffic from people overseas, in the U.S. and Europe. Based on that data, we’re now planning international trunk shows, taking our brand to hotel rooms in New York to meet some of those site visitors in person. Read also: The 10 best eCommerce website builders  to get your online business up and running My playbook for taking a high-end brand online If you’re like me, the traditional eCommerce playbook may not work for you or your business. Instead, you might find these tips more helpful for your website, especially if you're building a bespoke or luxury brand. 01. Don't force a checkout It’s tempting to create a simplified, "off-the-rack" version of your product just so you have something to sell online. But don't do it.  If people come to you for custom, made-to-measure craftsmanship, selling a generic version on your website will only water down your brand's reputation. Protect what makes you special. 02. Let imagery do the heavy lifting At a luxury price point, imagery is everything. Invest in professional photography. If a customer is going to spend tons of money, the first visual impression has to justify the price tag instantly. Create high-quality images quickly and cost-effectively with the Wix AI  Image Creator 03. Use contact forms as icebreakers Our appointment form isn't just for logistics; it’s an icebreaker. Let your customers tell you what they want. Also, always include a newsletter subscription tick-box on these forms. It’s a good way to capture leads even if they aren't ready to buy today. We created our form using Wix’s free online form builder . It lets you create yours using AI, a template or from scratch and then edit, publish and manage responses in one place. 04. Sell your credentials In a world full of copycats, authenticity wins. People want to know they’re in safe hands. When we mention my fashion design experience and that Shaun is a Savile Row tailor, it establishes immediate trust. Give your story the space it deserves in a strong About section. Related: How to write an about us page for your business 05. Ignore vanity metrics  When you don't have an online checkout, it's easy to look for validation in social media likes. But for us, our website’s appointment form is the only metric that actually matters.  As long as your social content is authentic and drives traffic directly to a page that counts, you’re winning. Why going online doesn't mean abandoning tradition We’re living in a digital world, but I think the pendulum is starting to swing back. Many people are actively seeking out in-person experiences again. They want to come into a physical store, feel the weight of the fabric, try the garments on and talk to the people who are actually making their clothes. You simply cannot put that in an online shopping basket. By keeping our website minimal and focused solely on generating appointments, we protect the integrity of our craft. We use our site to start the conversation, but we close the sale where it belongs: in store.  And for a small family business trying to build a legacy, that has proven to be the most profitable strategy of all.

Launch your website in minutes with Wix   AI website builder → Nowadays, there’s no excuse for not creating a website , especially with artificial intelligence (AI) revolutionizing the web design  process. What used to take countless hours to create can now be done in a matter of minutes. From envisioning your layout to writing all of your web copy, AI promises a fast, beginner-friendly solution in case you want to skip learning how to make a website  from scratch. That said, when you’re learning how to design a website with AI, you’ll want to keep in mind that no two AI solutions are exactly the same. You’ll want to do your due diligence, and use the tools at your disposal wisely. Itching to get your hands on an AI-powered solution? Try Wix’s AI website builder . TL;DR: how to create and design a website with AI Creating a no code website now is faster, smarter and more accessible than ever. AI website builders simplify the entire process, from understanding your business needs to generating a fully designed, professional-looking site in minutes. Whether you’re a freelancer, entrepreneur or small business owner, AI gives you a head start without sacrificing customization. In this guide, we break down how AI website creation works and highlight the key steps to getting online. You’ll learn how to use AI tools to design, edit and launch a site that’s tailored to your brand, and optimized to grow with you. Best features of an AI website builder AI website builder feature Why it matters Smart onboarding AI asks strategic questions to shape your website’s structure and design Instant site generation Get a ready-to-use website with layouts, images and text—no starting from scratch Industry-specific content Automatically pulls in relevant copy and visuals based on your niche Easy design customization Edit colors, fonts and layout with drag-and-drop ease Built-in SEO tools Helps your site rank on search engines from the start Mobile responsiveness Ensures your site looks great and functions well on any device Ecommerce integration Add product pages, accept payments and manage orders seamlessly Performance tracking Access built-in analytics to measure and improve your site over time Wix AI website builder helps you build websites quickly by using smart tools to create layouts, design pages and generate content tailored to your brand. Go from idea to live site faster than ever. Start for free and see your vision come to life today. AI in web design: How it's changing the game   A whopping 93% of web designers reported having used AI , according to a recent report by Hubspot, with half using it specifically to design their websites. The advantages?  Design and code entire webpages: AI features can generate mockups and prototypes in minutes, as opposed to taking days or weeks to wireframe and code new designs by hand. Or, for more seasoned web developers, AI can simplify the process by generating code samples.    Generate site content: Perhaps one of the most tedious steps of creating a website: filling your pages with compelling text, imagery and other media assets. More than half (58%) of designers in Hubspot’s survey attested to using AI for this reason, saving time and money.  Infuse expert-level best practices: The best AI website builders are equipped with the latest technology and data on web design trends . For example, Wix’s website builder taps into decades’ worth of experience, as well as its vast ecosystem of solutions, to auto-generate sites that are tailored to your unique industry and goals. Test new design strategies: For more professional web designers, AI can come in handy when you’re looking to iterate on your own ideas or find inspiration. Moreover, you can use AI to track performance and quality, as 43% of designers in Hubspot’s study reported doing.  How to design a website with AI in 7 steps So, how can you get started with building a website with AI? Here’s a step-by-step walkthrough of the process.   Gather essential information about your site Choose the AI website builder you want to use Design your site with AI Refine your branding AI Populate pages with AI-generated content Optimize your site for SEO using AI Add AI-powered UX features 01. Gather essential information  Often, the quality of an AI output depends on the quality of the information that you input. A full dossier of information about your brand can point your AI solution in the right direction. While you don’t need to have a full style guide in hand, you do need to know basic details like: The purpose of your site Your intended audience The products or services that you plan on selling What sets you apart in the marketplace A business idea of your brand’s personality and/or values Why does this matter? Let’s say that you want to build an eCommerce site that sells ring lights. Your site will look different if you’re primarily targeting Gen Z shoppers who seek your lights for personal projects, versus corporate clients who’d use your lights for professional projects. To limit the amount of back and forth in the web design process, you’ll want to decide which audience(s) matter to your brand the most. 02. Choose an AI website builder There are many AI-powered tools to consider, ranging from all-in-one platforms to single-task apps. Start by choosing from the best AI website builders . For the simplest solution, AI website builders are your best bet. Website builders like Wix offer easy-to-use interfaces and AI capabilities that not only do the creating for you, but also guide you through the process.  Make sure to weigh your options carefully. You’ll want to assess things like:  Your must-have features:  What’s your game plan for your site? Do you need to enable online scheduling ? Do you require an online credit card payment  solution? What about gated pages or other specialized functionality? Check that your solution can accommodate your particular line of business.  Your in-house capabilities: Do you have in-house designers and engineers who can work with code? Or, are you a “solo-preneur” who wants to focus on sales and needs a more off-the-shelf solution?  Your budget: Is the pricing straightforward and within your budget? Some AI website builders are free, while others offer premium services for a subscription. Still others charge a one-time fee per design. Remember to think about both your current needs and future needs, and keep an eye out for any hidden costs. Customization options: Can you tweak things to make your site look just right? What flexibility do you have over the branding of your web pages? Integration options: Does your solution mesh well with other tools that you're using, like social media or email marketing platforms? Check which tools come built into your website builder, as well as what integrations are readily available. AI maturity: While AI is in its heyday, it’s not brand new to the world of tech. Some companies have been at it longer than others; Wix, for example, has been at the forefront of AI since 2016. Wix is able to draw on years of in-house design knowledge to inform its AI designs, avoiding cookie-cutter solutions or flimsy tools.   Get started with Wix for free— sign up now . 03. Design your site with AI As noted earlier, there are two main options for creating a site with AI: either using a website builder or taking a more a-la-carte approach. Let’s walk through each scenario.  Using an AI website builder Most AI-powered website builders will ask you a series of questions to get started, though the exact steps depend on the platform. If you’re using Wix, you’ll be greeted by a unique, chat-based experience that asks you a series of questions to get you set up. More specifically, you’ll need to take the following steps:  From the Wix AI website builder page, click “Create with AI” and set up a new Wix account or log into an existing one. Click “Start chat” on the next screen.  Answer the questions that appear in the chat box. The AI will ask for information about your business and goals to create a site with all the pages, content and widgets you need to support your brand. Take your time answering these questions, giving the AI as much relevant information as possible. Once presented with the option, click “Generate Site.” Expert tip from Ella Joel, Wix web designer: "Designing websites in 2026 is an exciting evolution powered by AI. From tools that streamline the design process to real-time personalization that adapts to user preferences, websites will feel more tailored than ever. Interactive experiences with AR, 3D visuals, and animations will enhance engagement, while a focus on sustainability will drive faster, leaner, and more energy-efficient sites—benefiting both users and the planet." Learn more: AI prompts for website building   AI prompts for a website builder Wix will then spin up a website, complete with website header designs , images and text that reflect your business. If you’d like to make changes, ask the AI to regenerate the site or tweak specific elements (such as the theme or structure) of the site brief.  When you’re satisfied with the design, click “Continue with this site” and move to the Editor. Make any other desired changes from the Editor. The Wix Editor includes many other built-in AI capabilities, including AI tools for product descriptions, site copy and images. Use these features to your advantage as you fine-tune your site. Publish your finished site.   Without using an AI website builder Mix and match multiple AI applications as needed. When it comes to the site design stage, AI tools like DALL·E or Midjourney can help you visualize your ideas.  Provide a few core details about your site, like its purpose and the main message you want to convey. You can achieve even better results by describing your preferred: Visual style (modern, minimalist, vintage, etc.) Color scheme (monochromatic, pastel color schemes, etc.) Layout preferences (asymmetrical, on-page, etc.)  Images or icons (product images, lifestyle photos, shopping cart, etc.) Mood or tone (relaxing, corporate, etc.)  User experience (mobile-friendly, focused on user engagement, etc.)  Sources of inspiration (mention certain brands or designs to model after, but be careful of accidental copyright infringement).  For example, below is what DALL·E fashioned together when given the prompt “Homepage for a minimalist website that specializes in hand-knitted apparel.” AI outputs tend to contain gibberish as well as stylistic quirks, so you’ll likely need to tweak the image using a photo editor before implementing it into your site.  Once you’ve gotten a feel for how you want your site to look, you can build the front-end code by hand; use an AI tool like Visily or GitHub Copilot (which is powered by OpenAI Codex) to generate wireframes or code snippets from your image, respectively. Or, enter your content into a website builder.  Want a professional to handle your AI-designed site for you? Hire a pro  through the Wix Marketplace and get matched with verified experts who can bring your vision to life quickly. 04. Refine your branding with AI  Any attention-grabbing website  includes imagery and elements that not only look good but also reflect your brand well. There are multiple areas where AI can help:  Business name: If your brand name is still up in the air, consider using Wix’s AI-powered business name generator  to brainstorm memorable names. Simply enter words that are relevant to your business values and type, such as “wedding flower arrangements” to generate a list of ideas. You can further refine your query or specify your industry to get more specific suggestions. Logo: Your logo is a small yet mighty representation of your brand. If you don’t have a logo—or if you’re looking to refresh your existing one—try Wix’s free AI-powered logo maker and follow this guide on how to make an AI logo . You’ll be asked a few questions about your type of business, the vibe you’re seeking and the text you want to include in your logo. The logo maker will even suggest taglines if you’re looking to include one in your logo. Then, the maker will give you various logo options to try out on your site.  Color scheme:  If you can’t decide the right color palette for your brand, tools like Khroma can help you on this front. Khroma uses AI to learn which colors you like. You train the AI by selecting colors you prefer, and it generates palettes based on your choices. 05. Populate pages with AI-generated content Your site design and layout are like the walls of a house. Once you have them, it’s time to fully inhabit your site with the content that will showcase your brand and its offerings. Quality content entices visitors to engage more deeply with your site and accurately sets customer expectations. You can use AI to speed up the development of text, images and even video, making it easier than ever to offer a rich mix of information in a variety of formats. With AI, you can:  Create or enrich website copy. AI text generators can help your produce site copy, from strong product descriptions to catchy homepage copy. For example, in Wix, you can use AI to write copy  for any web page. Prompt it to create new copy, or use it to edit existing copy for length, grammar and/or tone. Create visual assets for your site: Whether you need a custom image for your homepage banner or lifestyle images for your product pages, AI image generators can help fill in the gaps. Wix’s tools for text-to-image , which can be accessed from the Photo Studio in the Editor, works similarly to DALL·E; just describe what you’re looking for and AI will whip up a new image. Alternatively, you can use Wix’s tools to remove backgrounds from your photos or enhance the quality of your images. Learn 7 things you can do in 30 seconds using Wix’s AI image tools . Build, enhance and/or repurpose video: Video is the latest frontier for AI content generation , and a handful of tools now enable you to generate sound and motion with the click of a mouse. For example, Runway provides tools for creating videos based on text prompts. Visla generates videos using graphics and stock footage, and can also repurpose your own submissions into short, interactive snippets. Wix offers auto-generated trailers , which allow you to create 30-second clips from longer videos.  Learn more: What is web design? 06. Optimize your site for SEO using AI Considering how 35% of U.S. internet users  stumble on new brands via search engines, you’ll want to avoid leaving search engine optimization (SEO) as an afterthought when you’re creating a site. There are both technical and on-page SEO factors to keep in mind, such as: Implementing keywords strategically and naturally throughout your content  Providing complete, detailed content on all of your pages Matching search intent with your content  Making sure each site page is crawlable, and includes things like alt text, title tags and meta descriptions  Ensuring your site runs smoothly (i.e., loads quickly, offers a good user experience, etc.)  The best AI-powered SEO tools combine keyword data with SEO best practices to help improve the rankability of your site. For Wix creators, the SEO Assistant  scores your site pages for SEO and makes dynamic recommendations. Meanwhile, AI can suggest SEO-optimized title tags  and meta descriptions for each of your Wix pages.  07. Add AI-powered UX features  In addition to generating static website content, AI can also help to personalize your site or make it more interactive with dynamic content.  End-to-end AI website creation platforms may offer these tools as enhancements within their toolsets, as Wix does. Alternatively, you can shop for standalone vendors that focus on specific AI-powered tools. Among the functionality to consider: AI-powered product recommendations: AI can factor in a shopper’s browsing behavior, past purchase history and saved style and size preferences to recommend products that they’ll love. Wix’s product recommender, for example, will suggest products based on a person’s shopping history—giving your brand more opportunities to upsell and cross-sell. Customer service chatbots: Two-thirds of consumers have used chatbots in the past year,  and 81% of those who did report positive results, according to a study by Zoom and Morning Consult. Integrating AI-powered automation into your live chat workflow frees up human customer service agents to solve tricky situations, while the chatbots can field order status lookups, issue return labels and other routine tasks. Wix has partnered with leading chatbot developers  to create seamless integrations. AI-driven heatmaps : AI heatmaps are a powerful way to improve your site’s user experience. They track user actions like clicks, scrolls and hovers, giving you a clear picture of how visitors interact with your pages. Want to know which parts of your site grab attention—or get ignored? Heatmaps make it easy to spot what’s working and what needs adjustment. You can use this data to refine your design, like repositioning calls-to-action or simplifying navigation. Best practices for designing a website with AI AI technology can significantly enhance and streamline the website creation process. When designing your website with AI tools, it's essential to adhere to best practices to achieve a successful and user-friendly outcome. By following these key tips for AI web design , you can enhance the user experience and optimize the functionality of your website. Don't forget the human touch  While AI can greatly enhance the efficiency and functionality of your website, it's important not to lose the human touch. Incorporate personal touches and elements that reflect your brand's personality and values. Test and optimize regularly: Conduct A/B testing, collect user feedback and analyze data to discover elements to improve in the next iteration. Doing this regularly menas your website remains relevant, user-friendly and aligned with evolving trends and user preferences. Make your site accessible to everyone:  AI can improve accessibility by generating alt text for images or adjusting colors for better contrast but it’s not a fix-all. Manual testing is still crucial for things like keyboard navigation, screen reader compatibility and readable fonts. An accessible site isn’t just good practice, it can boost SEO and help you avoid legal issues. Use AI to boost SEO:  AI is great for crunching numbers and finding keywords, but it’s not a content expert. It might suggest piling your site with keywords in a way that feels robotic. Instead, use AI as a research tool and make thoughtful edits to create content that works for both search engines and real people. Use AI to personalize:  AI-driven personalization can transform a basic site into an experience tailored to each visitor. From smart product recommendations to dynamic page layouts, AI keeps users engaged. But it’s important to stay transparent about data collection, follow privacy laws, and give users control over their preferences. Stay up-to-date with the latest AI trends:  AI is continually evolving, with new tools and features emerging. Stay on top of these developments to continue leveraging the latest technology for your website design. New to websites? Learn how to design a website to get started. AI for eCommerce website design AI is changing eCommerce by making stores smarter and more personalized. Businesses can recommend products based on customer behavior, past purchases and browsing history, boosting sales and engagement. AI-powered search features understand what customers need—even with vague or misspelled searches. It also helps adjust product prices in real time based on demand and competitor pricing, keeping businesses competitive. AI chatbots provide instant support, answering questions, guiding purchases and handling returns without human help. AI works behind the scenes to make eCommerce operations run smoother. It predicts when products are running low and reorders stock automatically to avoid shortages or overstocking. AI also spots unusual transactions to detect fraud early. Personalized email campaigns use AI to send the right promotions at the right time, driving more sales. At checkout, AI-powered tools help reduce cart abandonment with one-click payments and smart form-filling. Businesses using AI can deliver faster, more personalized shopping experiences and stay ahead in the market. AI for portfolio websites Say goodbye to spending hours tweaking layouts or fine-tuning designs—AI-powered website builders help you create sleek, professional portfolio examples tailored to your industry and style in minutes. They handle everything from selecting fonts and colors to optimizing images and tagging projects automatically. Plus, AI improves site speed and mobile performance so visitors enjoy a smooth experience no matter how they access your site. AI doesn’t just help with design—it makes your online portfolio work smarter. Need an impressive bio or project descriptions? AI writing tools can create them in seconds. Want to keep visitors engaged? AI chatbots and interactive features guide them through your work and answer questions instantly. Plus, AI-powered analytics show you what grabs attention so you can fine-tune and improve. Learn how to make a portfolio and start with Wix’s AI portfolio generator . AI for small business websites AI tools for small business make it simple to build and manage websites —no tech skills or big budget needed. If you're a solopreneur, local shop owner or online seller, you know how tough it can be to create a site from scratch. Hiring a designer costs a lot, updates take forever and SEO can be confusing. AI handles the tough stuff for you. It can design your site, write content, optimize for search engines and track performance—all in minutes. This frees you up to focus on growing your business while AI takes care of the website. How to design a website with AI FAQ Will AI replace human web designers? Not necessarily, while AI can assist and streamline the website design process, it can't fully replace human creativity and expertise. Human designers can bring a personal touch and unique perspective to website design that AI may not be able to replicate. Can I customize my website designed with AI? Yes, most AI-powered website builders allow for customization and personalization. You can add your own content, choose from a variety of design templates and make changes to suit your brand's unique style. Do I need coding knowledge to design a website with AI? No, AI-powered website builders often require little to no coding knowledge. They use intuitive drag-and-drop interfaces and offer pre-designed templates to make the design process accessible for individuals without technical expertise. What are the benefits of incorporating AI into website design? Integrating AI into website design brings a range of benefits. AI streamlines tasks, freeing up designers to focus on creativity. It boosts personalization by analyzing user data for tailored experiences, increasing engagement. AI tools also reduce costs by minimizing manual work in website management. Lastly, AI-driven data analysis informs future design decisions, optimizing websites. In all, incorporating AI leads to user-friendly sites, enhancing visitor experience and simplifying the design process. How can businesses measure the effectiveness of AI in their website design efforts? To measure the effectiveness of AI in website design, businesses can track metrics such as user engagement, bounce rates, conversion rates and overall site performance. They can also gather feedback from users to gauge satisfaction with the site's design and functionality. In addition, conducting A/B testing on different versions of the site can help determine which features are most effective in achieving specific goals. How can I strike a balance between the human touch and AI? The key is to integrate AI tools and features while still utilizing human creativity and input. Incorporate elements that reflect your brand's personality, values and unique perspective, while leveraging AI for data-driven decisions and efficiency. Regular testing, feedback and analysis can also help strike a balance between the two. Can I use AI to create a website? Yes, you can absolutely use AI to create a website. AI-powered tools can help design professional layouts, generate written content and even suggest optimized user experiences based on your audience's needs. These platforms are often user-friendly, allowing non-technical users to build and customize their websites without needing coding skills. How long does it take to create a website with AI? Creating a website with AI can take anywhere from 30 minutes to a few hours for simple sites like personal portfolios or blogs, thanks to automated tools like Wix ADI. For more complex projects, such as small business websites or eCommerce stores, the timeline can extend to a few days or even a week, depending on customization needs and features. The platform you choose and your familiarity with the tools also play a big role in determining how quickly you can launch your site.

Turn your ideas into a website you love with Wix  → Ever dreamed of launching your own website without spending a penny? Good news—it’s not just possible, it’s way easier than you’d think. Whether you’re brainstorming how to make a website from scratch  or exploring the magic of tools like a website builder  or an AI website builder , you’re just a few clicks away from creating your own website. Got a side hustle to promote? A project to showcase? Or maybe your portfolio website to share with the world? Whatever it is, learning how to build a free website should be your next move. Learn more about how to use Wix  as a website builder and to manage your business. TL;DR: How to build a website for free This guide walks you through how to build a professional website without spending a dime, covering everything from choosing the right platform to customizing your design and publishing your site. Whether you’re starting a business, showcasing your portfolio or sharing your ideas, you’ll find actionable steps to bring your vision online. We also highlight the essential features to include so your site makes a strong first impression and supports your goals from day one. How to make a free website in 5 steps Step Why it matters Choose a free website builder Gives you everything you need to design, edit and launch your site without coding. Select the right website template A strong design foundation makes it easier to create a site that looks professional. Design and customize your pages Personalizing colors, fonts and layouts helps your site reflect your brand. Add your required functionality or integrations Features like forms, apps or online stores ensure your site does exactly what you need. Review, test and publish your website Double-checking design and performance helps you go live with confidence. Building a website for your business, passion project or side hustle should feel simple and exciting. Wix generates a personalized starting point with AI. You can customize every detail with intuitive drag-and-drop tools, while Wix handles the tricky parts to make building your site simple. That way, you can focus on what matters most: bringing your ideas to life. Ready to get started? Create your website today. Why building a free website is the smartest move for you Free websites aren’t just for beginners. Using free website builders  is a fantastic way to get your idea online without any upfront costs. Plus, with the right tools (more on that below), you’ll get access to features that rival the fancy setups people pay for—without spending a dime. The best part? You don’t need to be a design pro or spend hours watching tutorials to make it look amazing. If you're wondering, " Is Wix free ?" the answer is yes. With a free plan, you can start building your site today. Learn more: What is a Wix website? Ready to learn how to build a website for free? Let’s explore how you can get started with a free website and bring your vision to life. How to make a free website in 5 steps Choose a free website builder Select the right website template Design and customize your pages Add your required functionality or integrations Review, test and publish your website 01. Choose a free website builder When it comes to choosing a website builder for your free site, you'll first want to understand which type of website you plan to create. Some websites work well as free sites, others not so much. Examples of potential free website types include — a personal blog or portfolio, a community website and a school project showcase. When choosing a free website builder consider its ease of use, it's best to opt for one like Wix, that has a drag and drop editor . You'll also need to consider the number and quality of available website templates you can use (Wix has over 2,000 free, customizable ones), if you can create a mobile-friendly site without a paid plan, as well as any storage or bandwidth limits. This is relevant if you plan to create a free business website because as your business grows and scales you might need more than your free website can offer. Learn more: How to vibe code a website It's also important to consider the website infrastructure of the website builder you use. Creating a free site doesn't mean you have to compromise on security and reliability. With Wix, for example, all sites include enterprise-grade infrastructure including secure web hosting and security. Most free website builders include standard limitations—no custom domain, ads and some lack advanced functionality, like eCommerce and payments so it's important to consider this before starting your free website. Small business website stats from Colorlib  show that Wix leads the way when it comes to the global website builder market. As of February 2024, around 8 million live websites have been built on Wix worldwide, accounting for nearly half (45%) of the overall market share.  Learn more: Cheapest website builders What is a domain name 02. Select the right website template If you're creating a free website, chances are you need to create something great, fast. The best way to do this is with a pre-designed template. Learn more: Should I use a template to make a website? Most website builders offer hundreds to choose from, across a wide range of industries and types. For example: eCommerce website templates Blog templates Portfolio templates Beauty website templates Fitness website templates Once you have your template, don't forget to customize it for your site and business. This includes the colors, images and of course, the text. "Once you pick the right layout or template for you, it's really important to take the time to customize all the content. Many people overlook this step. Make sure you remove any unrelated images or paragraphs and focus on creating a clear flow for the content that tells the story you want to share with your audience." - Dafna Rabin, Wix Templates design team lead This is also the stage where you'll sign up for your free account if you haven’t done so already, as most website builders require an account before you can save or publish your work. Learn more: How to make a website fast , How to make a nonprofit website for free 03. Design and customize your pages All websites, free or not will contain a range of pages. Generally, the most important will be your homepage, followed by your services or booking page, or if you're building a portfolio , the pages that showcase your work and projects. When creating a free website, you need to decide how many pages you'll have and their hierarchy. What's the most important page, is it your homepage? You'll also want to plan their hierarchy in your header and how you will encourage users to move between pages. Each page should then be customized with your chosen color palette, unique media (images and/or video) and your text. This is also where you’ll build out your core pages, such as your About page, Contact page and any Services or Project pages you need. If you want your site to stay fresh over time, you can add a blog or video section to publish ongoing updates. 04. Add your required functionality or integrations When it comes to this step with a free website, you may run into limitations with your free website builder. For example, if you want to accept payments via your site, in most cases you'll need to choose a paid plan . However, some website builders provide access to free integrations via their app markets. Wix has a number of free apps via its market including Wix Chat, Wix Forum and Wix Restaurants Menu amongst others. 05. Review, test and publish your website Regardless of the goal of your free website, it's important to review what it looks like and how it works before going live. Once live, ask for feedback from those around you on its design and functionality. A free website can be edited and modified as often as you need — and with Wix free websites don't expire, so you have as much time as you need to get it right. After publishing, plan to update your site regularly. Fresh content helps visitors understand what's new and can support stronger long-term search visibility. Also, once you've built a free website, you can always transfer to a paid plan down the road, with Wix it's easily done and includes the automatic transfer of your design and content. What does a free website include? This can vary between website builders but with Wix, for example, you get: Drag-and-drop editor 800+ website templates Mobile-optimized design Custom website design options Free stock photos Font library 500MB storage 1GB bandwidth SSL security certificate Website hosting Auto save SEO tools A blog Some marketing tools Site analytics, see Wix analytics Auto site back up Help center access What are some of the limitations of a free website? While creating a free website can be a quick and efficient way to get a website built, it's not without its cons. Some of these include: Forced ads display Platform logo/banner present Subdomain URL (yoursite.platform.com) Limited branding control Limited storage space (typically 500MB) Restricted bandwidth No custom code options No custom domain name No professional email Limited integration options No eCommerce features Basic site analytics Can I build a website for free with AI? You can build a website for free using AI . Platforms like Wix's AI website builder or 10Web AI Builder allow you to create a free site automatically and within minutes. You can then customize your free site as you would from a template, with your own colors, layout and content. Learn more: Best AI website builders . Free websites created with AI come with the same pros and cons as a website built for free with templates. How to build a website for free FAQ Which free website builder is best? Wix is one of the best free website builders, offering an intuitive drag-and-drop editor, customizable templates and built-in features to help you create a professional-looking website without coding. Is creating a website free of cost? Yes! You can create a website for free with Wix. The free plan includes a Wix subdomain (e.g., yoursite.wixsite.com) and Wix-branded ads. Upgrading to a paid plan removes these limitations. Learn more: Is Wix free? Will my free website work on mobile devices? Most free website builders today make sure your site looks great on mobile. Wix even lets you tweak the mobile version separately, so everything fits perfectly on smaller screens. How much storage or bandwidth do free websites get? Free websites are perfect for small projects like personal blogs, resumes or simple info pages. They’re a great way to get started. But if your site has videos, big image galleries or starts pulling in a lot of visitors, you might find yourself needing more than a free plan can handle. How do I make my website look professional without paying? Even on a free plan, it’s easy to create a sharp, professional site. Start with a clean template, choose fonts and colors that work well together and use high-quality images. Write clear, engaging text that speaks directly to your visitors. Keep your pages simple, with intuitive navigation and plenty of white space. Is Wix really free? Yes, Wix has a free plan that allows you to build and publish a website at no cost. However, to use a custom domain and access premium features, you’ll need to upgrade to a paid plan. How do I launch a website with the domain name I already purchased? To launch a website with your pre-purchased domain, connect it to your site through your website builder. On Wix, you can upgrade to a premium plan, link your domain via the platform and your site will go live quickly. Can I create a website for free with no knowledge in web development? Yes. Platforms like Wix are designed for anyone, regardless of experience, with intuitive drag-and-drop editors and AI tools to guide you. You'll be able to design and publish a professional-looking site without needing any coding skills or technical expertise. Can I upgrade my free site later? Most website platforms let you start for free and upgrade as your needs grow. Take your time building and improving your site, then move to a paid plan when you're ready for more tools and customization options. Can I remove ads from a free website? Free plans often include ads to keep the service running, and Wix is no different. On the free plan, you’ll see Wix-branded banners with messages like “This site was created with Wix.com” at the top or bottom of your site. What’s the catch with free website builders? Free website builders let you create and publish a site quickly without paying anything. The main trade-off is that your site may display the builder’s branding or use a subdomain.

Turn your ideas into a website you love with Wix  → Knowing how to make a real estate website is essential for connecting with potential buyers and showcasing properties effectively. With a free website builder , you can create a professional site that highlights listings, builds trust and helps you stand out in a competitive market. Whether you're an experienced agent or just starting a business  in the industry , this guide will show you how to create a website for your real estate business that attracts clients and closes deals. Create a professional property site today with our real estate website builder . TL;DR: how to create a real estate website A successful real estate website attracts buyers and helps close deals. Start with clear planning, strong visuals and essential features. Your site should make it easy for visitors to browse listings, contact you and find the information they need. Focus on clean design, property presentation, SEO and a user-friendly experience. These elements help your website stand out in a competitive market. What makes a great real estate website Feature Why it matters Property listings with detailed info Shows key details like price, size, amenities and neighborhood insights so buyers can make informed decisions High-quality photos and videos Engages visitors, showcases properties effectively and encourages inquiries Advanced search and filter options Lets users quickly find properties that match their needs, improving user experience Lead capture forms and CRM integration Collects visitor information and helps manage follow-ups efficiently, turning visitors into clients Mobile-friendly design Ensures a smooth experience for users browsing on phones or tablets, capturing on-the-go buyers Building a website for your business, passion project or side hustle should feel simple and exciting. Wix generates a personalized starting point with AI. You can customize every detail with intuitive drag-and-drop tools, while Wix handles the tricky parts to make building your site simple. That way, you can focus on what matters most: bringing your ideas to life. Ready to get started? Create your website today. How to make a real estate website in 8 steps Secure your domain and hosting Choose a website builder and template Design your real estate website Add properties and visuals Determine key real estate website features Start a real estate blog (optional) Optimize for local SEO Launch and maintain your real estate website 01. Secure your domain and hosting When making a real estate website, start by choosing a domain name. This name is your online business identity, so craft one that's easy to remember and relevant to your real estate business. Consider adding real estate-related keywords to boost its search engine visibility and attract new visitors. If you're stuck, use a domain name generator  to brainstorm ideas. Once you find a domain name you like, you'll need to perform a domain search  to see if it's available and then buy the domain. Tip : Choosing one of the more popular domain extensions such as .com  or .net  can help you establish credibility. After you've settled on a domain name that represents your business, the next step is to secure a reliable hosting website . Hosting provides the essential online storage space for all your website files, ensuring that your web content  is accessible to users at all times. When deciding on a hosting provider, it's important to weigh factors such as budget, expected website traffic and technical requirements. By carefully evaluating these aspects, you can choose the hosting solution that best aligns with your needs and supports the growth of your web presence. Tip : When using Wix, you can create a free  domain name  and get free web hosting  with premium packages. Learn more: Web hosting cost 02. Choose a website builder and template A website builder , like Wix, simplifies the process of creating a website by providing user-friendly tools and templates. It requires no coding skills, saving time and effort. It's ideal for individuals and small businesses looking to make a website. Even though Millennials and Zoomers are delaying the home buying experience compared to previous generations, 22% of homebuyers said they first found their agent through a real estate website, making it even more important to have a site that is easy to create and manage. Learn more: How to design a website with AI , Wix vs Squarespace When choosing a website template , keep in mind the overall look and feel you want to portray on your website. Do you prefer a sleek and modern design or something more traditional? Consider your target audience and what will appeal to them. Wix offers a variety of customizable  real estate website templates . Simply select a template that speaks to your brand and start customizing it. Ready to get started on your real estate website? Create an AI generated website  today. 03. Design your real estate website Real estate is a highly visual industry. While it's important to showcase properties and generate leads, you also want to create an aesthetically-pleasing and user-friendly experience that encourages visitors to explore further. Once you've chosen which website builder to use, you can start selecting the right templates for your website design . Learn more: What is web design? Here are some things to consider during your design phase: Call to action buttons: Your call to action (CTA) buttons are what ultimately convert your website viewers into active clients. These buttons should be strategically placed throughout your homepage  and website, encouraging visitors to take the next step in their home buying journey. Use phrases like "Schedule a showing" or "Contact us now" to prompt action. Simple navigation: When planning your website, ensure that it reflects your customers’ research process and makes it as simple as possible for them to find the information they need. Make sure your navigation bar is easy to locate and use dropdown menus for subcategories to further simplify site navigation . Mobile friendly capabilities: A well-formatted and appealing mobile view improves the user experience and makes it a pleasure to keep scrolling through the information on your real estate website. With busy clients searching for properties on the go, it's crucial that your website and its properties look good on both mobile devices and desktops. By ensuring easy mobile access, you'll reach and retain more visitors, expanding your audience and keeping them engaged. Social media integration: Social media marketing is a big part of real estate, with platforms like Facebook, Instagram and TikTok becoming a staple to reach wider audiences. Integrate a social media bar with clickable icons directly on your real estate website to make it easy for visitors to explore your social channels. You can test out different content styles, like using trending sounds or songs layered on top of a video showcasing a property, to increase the visibility of your videos. Plus, placing share buttons under your real estate website content allows readers to easily share your valuable content on social media. Don’t forget to use relevant hashtags to connect with those searching for real estate content. Logo: Your logo and real estate slogan are crucial aspects of your real estate brand identity. It's the first thing potential clients will see—both on and offline—so it needs to be visually appealing and representative of your business. Beyond your website and social channels, think of your logo and brand name appearing on for sale signs outside of properties, adding a personal touch. Learn more about how to make your own logo  and use a real estate logo maker  to craft your own. You can also check out the best real estate logos  for inspiration, or learn how to make a real estate logo . 04. Add properties and visuals Your real estate website is a digital storefront where homebuyers can view properties. To build an effective real estate website, you'll need to highlight your properties with images, videos, virtual tours and 3D property viewings. These will help clients get a better sense of the property and become more engaged in their search. Each property should have its own page on your website, complete with detailed data and visuals. When prospective clients view listings on your website, they want to know everything about the home. By incorporating these details, you'll keep them on your website longer and demonstrate your value before even working together. Generally, a property page should include: Photos of the property Map with the address marked Key details and attributes The person who listed the property Ability to get in touch with the property owner To compete in the online real estate market, in addition to the specifics mentioned above, you can also incorporate: Floor plans for visualizing the space Local info on schools, crime, commute and shops Ratings and reviews about the district Price trends for informed decisions New listings near the house Visuals play a significant role in purchasing decisions, so prioritize their quality and presentation. 85% of home buyers  found photos on property registry websites very useful. You may need to use a photo resizer  to post images that meet standards for size, format and resolution on your platform.  Adding images is by far the easiest method to visualize a property. However, technology has advanced significantly, providing more sophisticated methods to help users visualize a property: 360° photography : Used for both interior and street views, this technology enables users to get a full view of the property from all angles. Virtual augmented reality : VR capabilities provide an experience for the customer, allowing them to view the property as if they were there. Video tours : These narrated tours can be pre-recorded or live and give a comprehensive overview of the property, giving potential buyers a feel for the space and layout. Drone footage : Aerial views of the property and surrounding areas help depict a more complete picture for buyers. This is especially useful for highlighting large properties or properties with unique features. Interactive floor plans: These allow the user to click through different rooms and areas of the property, giving them a better understanding of the layout and flow. Virtual staging: Instead of physically staging a property, virtual staging allows for furniture and decor to be digitally added to photos, giving buyers an idea of how the space could look furnished. Interactive 3D models: Similar to interactive floor plans but with a more immersive experience, 3D models allow users to virtually walk through a property and get a real sense of its dimensions and features. Tip : Wixel's  Video Maker  you can effortlessly create professional videos for your real estate website. Easily incorporate drone footage or 360° views to showcase your properties.  A good real estate website should connect users to multiple listing service (MLS) data, providing them with comprehensive and up-to-date data on properties for sale. MLSs are local databases of properties for sale, allowing sellers and property owners to make their property visible and accessible to multiple agents. An MLS integration links your website directly to the local MLS database . 05. Determine key real estate website features Think about incorporating the following features into your real estate website to improve the user experience and drive conversions. You can explore these website ideas  for more inspiration and consider adding these to your website: Advanced search filtering and sorting: Make it easy for users to find their dream property with advanced search filtering and sorting options. Most buyers or renters have specific factors in mind for their ideal property. By utilizing advanced search, they can narrow down longer lists to a more manageable shortlist of properties they may be interested in. Some common filters include price range, property type (such as house, apartment, condo, etc.), location (city, neighborhood, zip code), number of bedrooms/bathrooms, square footage and amenities like a pool, gym or garage. Contact info forms and live chat: Make it easy for future clients to reach you by building clear and visible contact forms on your website. These can be simple online forms  for general inquiries, as well as more detailed questionnaires for interested buyers or sellers. A live chat feature can supply instant assistance to users while they are browsing your website. This allows you to connect with clients in real-time and provide them with a personalized experience, increasing the chances of converting them into leads. About us page: This is where you can introduce yourself and your team, share your values and mission statement and list any awards or recognition you have received in the real estate industry. A well-crafted About Us page with agent profiles can help build trust with prospective clients and make a personal connection with them before even meeting Client testimonials and reviews: Showcasing positive reviews and testimonials from satisfied clients can help build credibility and trust with potential buyers or sellers. Incorporate these on your website, either as a separate webpage  or throughout the site in relevant sections. You can also ask for reviews from past clients to add to your website periodically to keep content fresh. Registration and CRM system integration: Encourage visitors to register on your website by offering exclusive access to additional property facts or a personalized search. You might even consider creating a membership website  to offer exclusive listings or information in a protected gate of your website. By collecting this valuable data, you can track user behavior, helping you better segment your audience and follow up with potential leads. Integrating a CRM (Customer Relationship Management) system can help you manage and streamline client information in one centralized location. This will make it easier to communicate and track where the leads are in their own home purchase or sale journey. Calendar integration for scheduling appointments: Make it hassle-free for clients to schedule showings with an appointment scheduler  on your website. This allows them to view your availability and book an appointment directly, saving time and increasing the chances of securing their business. 06. Start a real estate blog (optional) Present your knowledge by starting a blog  and regularly posting informative articles on your website. This will help establish you as a trusted resource in the real estate community and can also improve your website's SEO. Distributing helpful assets such as buying guides or market reports can attract new visitors and keep them engaged on your site. Read more on how to build an online community  to help bring together a range of parties interested in real estate. This can include brokers, homeowners, agents and investors.  Tip:  Read more about how to start a real estate blog  to create content and reach the right audience.  “ Blogging is to build online presence, authority and prove expertise in a topic. Also, great to manage a brand's reputation, especially in markets where less campaign resources are invested. ” - Giorgia Foscarini, Team Lead, International Blogs Team at Wix Some content you can write: Local facts : The best way to show that you know your market—the people who live there and the people who want to live there—is to provide relevant information about the location. Highlight local events, activities and attractions to showcase the area and entice buyers or renters. Community profiles : As a realtor, you have a unique perspective of different neighborhoods and streets. Sharing this guidance can demonstrate your expertise to clients, helping them understand various lifestyles and draw attention to areas that they may have overlooked. Calculators : Mortgage calculators and other interactive tools for financing can help buyers estimate their budget and payments or how much a seller’s home is worth, making your website a one-stop-shop for all their home purchasing needs. Market reports : Regular market reports can keep clients updated on the current state of the real estate market and help guide their decisions. Downloadable resources : Offer downloadable PDF  tools to your visitors, like e-books, house purchasing guides and property checklists, to demonstrate your expertise in the purchase and sale of real estate. These resources can help buyers stay organized and informed during their exploration and will make them feel like there is more where that came from if they continue the process with you. In addition to providing valuable information and resources on your blog, you can use it to collect email addresses from your audience as part of your marketing strategies . Develop email marketing campaigns that send targeted, personalized content, keeping your audience updated and engaged with the newest properties and market trends. 07. Optimize for local SEO Search engine optimization (SEO) is the process of improving your website’s visibility in search results. Utilize location-specific keywords in your website content, meta tags and headings, such as the name of your city or neighborhood, to improve your search engine rankings for those areas. This can help future clients in your target location find your website more easily. Claim and optimize your business on local directories like Google My Business, Yelp and Zillow to increase visibility and credibility in your local market. Additionally, you can create location-based landing pages for different neighborhoods or regions you serve. 08. Launch and maintain your real estate website Before launching a new website, make sure to thoroughly review all your website content and designs and test all functionality to ensure everything is working properly. Ask friends or colleagues to navigate and give feedback on the user experience. Once you are confident in the functionality and your website design, it's time start attracting leads and building your brand as a successful realtor. Remember to regularly review and update your website to keep it fresh and relevant for new business. Learn more:  How to start a real estate business Real estate business names What is a real estate website? Best real estate agent websites How to start a rental property business Real estate websites examples Take a look at some of these real estate websites that all happen to be built using Wix. Chris Della Rosa Real estate agent, Chris Della Rosa , uses his blog to support his real estate business with articles on the history and local events, as well as market reports and his latest listings, he provides valuable insights for his target area. Tanya Soule Nevada-based agent, Tanya Soule , showcases the awards she's won and customer testimonials right on the homepage, establishing immediate credibility and trust. Additionally, she includes a link to a simple contact form in her main navigation menu, so visitors can easily submit inquiries and get in touch. Belville The London based firm, Belville , includes a series of customer testimonials directly on the homepage to highlight their success and build trust among prospective clients. Private Elite Realty Private Elite Realty is a boutique real estate agency specializing in high-end properties and exclusive client experiences. Their website features a convenient home tour booking option, allowing visitors to check their availability and schedule a date and time that suits them. Looking for the perfect platform to build your real estate website? Check out the best real estate website builders  for agents and professionals. Types of real estate websites When you create a website, it's important to understand the type of business it will serve to help you decide which features you need. A real estate website with thousands of properties has different technical needs than a boutique real estate investment firm. Identifying your needs now can save time in the future. Explore the common types of websites  in the real estate sector: Property listing website A property listing website displays all homes for sale or rent in the buyers' desired area. These sites typically have advanced search, filtering and sorting options to help users find their dream property. If something strikes a buyers' fancy, they can submit a request to speak to an agent or book a tour through that property. Agency website An agency website is typically used to showcase the properties and services offered by a real estate agency. This type of website may also have information about the team, their mission statement and client testimonials. Examples: LeadingEdge , Laurie Wotus   Real estate marketplace A real estate marketplace acts as the go-between for property owners and purchasers. Multiple firms and individual agents can list their properties for sale or rent. These sites often have advanced filtering, user profiles and reviews for agents. Investor website Investor websites are tailored for individuals looking for real estate investments, particularly rental properties. A real estate investor seeks to promote their services and opportunities to those seeking passive income through real estate investments. These sites may provide guidance about return on investment, property management services and the current rental market. Example: Gateway Equity Partners Property management website A property management website offers solutions to landlords and rental property owners, such as tenant screening, maintenance coordination and rent collection. The site may also post data about available rentals and an online portal for tenants to make payments or submit maintenance requests. Why create a real estate website? Lead generation Compared to traditional forms of advertising, such as print ads or billboards, creating a professional real estate website is a cost-effective way to market your services to a wider audience. With the ability to share listings, testimonials and valuable resources on your website, you can attract new clients without breaking the bank. Branding and credibility A well-designed website with personalized branding can make a lasting impression on potential clients and set you apart from competitors. It also serves as a central hub for all your online real estate marketing efforts, increasing your credibility and professionalism. Establish expertise Buying and selling property is a major decision. With so much money at stake, both buyers and sellers need assurance in their choices. A real estate website is the ideal platform to display testimonials, case studies and other elements that foster consumer trust and manage reputation. How to make a real estate website for free Creating a real estate website does not have to require a large budget. With a free website builder, you can get started quickly using ready-made templates and built-in tools designed for real estate. Focus on setting up essential pages like property listings, contact forms and an about section that builds trust with potential clients. High-quality visuals and clear navigation can go a long way in making your site feel professional even without upfront costs. Starting for free is a practical way to test your ideas, grow your audience and begin generating leads as you build your real estate business. Create your real estate website for free today . How to make a real estate website with AI AI makes it easier than ever to build a real estate website that looks polished and performs well. An AI website builder can generate layouts, suggest design elements and create content tailored to your real estate niche. You can quickly set up property pages, write descriptions and organize your site structure based on your goals. This approach saves time and helps you launch faster while still delivering a professional experience for visitors. Using AI allows you to focus more on your listings and clients while your website comes together with less manual effort. How to make a real estate website FAQ How much does a real estate website cost? The cost of a real estate website can fluctuate based on the complexity of your web design, integration of features and the level of customization required. Factors like hosting, domain registration and ongoing maintenance also contribute to the overall website cost . Investing in professional photography and virtual tours can further enhance the website, but may incur additional expenses.  Can real estate websites make money? Real estate websites can generate revenue through different methods like charging listing fees for properties, offering subscription-based access to premium features and hosting paid advertisements from real estate agents, mortgage lenders and other relevant businesses. What regulations apply to real estate websites? Real estate websites need to comply with various regulations at the local, state and federal levels. This includes laws around advertising, listing content, agent licensing, fair housing and more. Make sure you are familiar with all relevant regulations for your area. Is online real estate profitable? Yes, online real estate can be highly profitable due to lower operational costs and a larger audience reach. Agents and businesses can save on office expenses while targeting potential buyers through digital marketing and listing platforms. The ability to showcase properties 24/7 extends opportunities for sales and rentals. Success depends on smart strategies like competitive pricing, personalized service and maintaining updated listings. Should real estate agents have their own websites? Real estate agents should absolutely consider having their own websites. A personal site builds credibility, gives you control over your brand and allows you to market your properties directly to potential clients. It’s a powerful tool to showcase your expertise, provide market insights and share client testimonials. With your own website, you can stay ahead of competitors who rely solely on external listing platforms. 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