As bloggers, who blog on Wix our answer is a resounding yes. But in the interests of neutrality, we've put together some of the main reasons why we think Wix is good for blogging, so you can make up your own mind when it comes to starting your own blog.

Before you start exploring the pros and cons of different blog makers, it's important to understand the type of blog you plan to start and your goals for it. These two factors might impact which blog creator you choose and if Wix is the best option for you.

Our blog is a marketing asset with several goals. We have a broader mission that revolves around educating and informing but also more precise goals, such as bringing more people to Wix. For these needs, we can say Wix is great for blogging and here's how.

Learn more: Why use Wix?, How to use Wix 

Why Wix is good for blogging

Many of Wix's blogging features make it a great for beginners and more experienced blog owners alike. We've ben running our blog a long time, more than ten years and counting but even if you're just starting out there's plenty to make running a blog easy. These features include:

01. User-friendly interface and templates

Wix's drag-and-drop editor simplifies the process of designing and managing a blog, making it accessible to anyone, even those without technical or design experience. You can also choose from a variety of customizable blog templates tailored for different blogging niches, which makes it easy to setup and start regardless of your blog type.

• Personal blog templates

• Food and travel blog templates

• News and business blog templates

• Sports and wellness blog templates

• Fashion and beauty blog templates

02. Integrated blogging features

With the Wix blog editor you can easily write, edit and publish posts on your site. You can start a blog as a standalone site, or integrate it seamlessly into your website. Some must-have blogging features include being able to schedule posts, adding categories and comment management.

Other stand outs include being able to manage your blog from anywhere, via the mobile app and being able to add collaborators, editors and managers to your blog each with their own pre-set level of access.

03. SEO tools

Wix offers built-in SEO tools that help improve your blog's visibility on search engines. You can customize meta tags, URLs and alt text for images, which are some good best practices that should be implemented on your blog.

Our blog has a strong SEO strategy behind it, its how we generate most of our traffic and so being able to implement on-page SEO best practices easily from within the blog editor saves us a lot of time — which in turn means we can use that time saved to focus on the things that make more impact, keyword research, our content strategy, content updates to improve rankings, data tracking and analysis.

04. Mobile-friendly by default

Blogs created with Wix are automatically optimized for mobile devices, ensuring that all content is accessible across devices. We know we do most of our blog reading from mobile, as do most of our audience, its another thing of our mind, knowing that our blogs are mobile-friendly from the minute they're published.

If your site isn’t mobile-friendly, it’s not search-friendly. At Wix, we design with mobile performance in mind—because great SEO starts with a seamless experience on every device. Sharon Hafuta, Wix Blog Editor.

Learn more: How to make a mobile-friendly website

05. AI-powered content creation

Wix has AI tools that help with generating blog content. These tools can suggest topics, create draft and even generate images based on descriptions, streamlining the entire content creation process if you need it.

You know everyone is using it, we know everyone is using it. There are many ways to use AI content creation to build and scale a blog and how much you rely on it, depends on the size of your blog, its goals and audience. No judgement from us, AI content creation is revolutionizing how we scale blogs. With Wix's tools you can opt in or out from using them, depending how much or often you need them. But it's good to know they're there for when you need a helping content hand.

Learn more: How to use AI to write blog posts

06. Built-in analytics

Wix's analytics helps you better strategize and manage your blog. You can easily see how much traffic you get and from where. You can also understand how long your readers spend on a blog post, as well as other important metrics that impact how well you blog.

For us traffic is one of our main KPIs, so being able to see clearly how much traffic we get and from which segments — whether organic or paid and from which specific source, be it Google or Facebook, is what makes Wix good for blogging for us.

07. Monetization options

If you're a blogger looking to eventually monetize your blog, Wix blogging provides features like integrated e-commerce capabilities, which means you can sell products or services directly from your blog.

You can also run display ads on your blog, offer subscriptions and sell online courses all from your Wix site.

Learn more: How to make money blogging

08. Free plan

You can start a blog for free with Wix. Or upgrade to a Wix paid plan with your blog and you'll also be able to choose a custom domain and remove the Wix branding from your site.

Learn more: How much does it cost to start a blog

09. Robust site infrastructure

Behind every blog built on Wix is their enterprise-grade website infrastructure. What does this mean?

• A secure platform: Wix's world class experts and enterprise-grade security system work 24/7 so your audiences' information will always be kept safe and secure. Learn more about Wix's website security.

• Reliable web hosting: With free website hosting on a worldwide CDN, your site is automatically backed up and will be able to handle any situation, from traffic spikes to outages, so you’ll always be up and running.

• Performance first: With a performance-first culture, Wix's priority is providing the best user experience for you and your visitors, with faster loading sites that perform great on any device. Learn more about Wix's website performance.

What does this really mean? You can start and run your blog without having to worry about if your site is secure, will it always be live and do readers have a positive experience on the page. All of that is a given with a Wix blog.

How to get started blogging with Wix?

1. Create a Wix account

2. Start with your blog design (from scratch or with a website template)

3. Choose a blog name (and opt for a custom domain if you think you need one)

4. Write your first blog post (and then start a schedule for consistent posting)

5. Review and publish

6. Promote your blog

7. Repeat

Is Wix good for blogging? FAQ

Can I customize my Wix blog?

You can and here are just some of the ways you can do it:

• Layouts: Choose from various blog layouts.

• Design elements: Customize fonts, colors and backgrounds

• Post display: Decide how posts are displayed, including featured images and excerpts.

Can I create a multilingual blog on Wix?

Is Wix blogging suitable for beginners?