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Turn your ideas into a website you love with Wix → Wix helps you stay HIPAA compliant and makes keeping patient data safe simple. With PHI protection, a supported plan and a signed BAA your site can manage sensitive health information safely and earn client trust. With Wix, you can design, customize and launch a professional website in minutes. Everything about Wix is built to simplify the process so you can focus on what really matters: bringing your ideas to life. Ready to make it happen? Start creating the website you’ve always envisioned today. TL;DR: Is Wix HIPAA compliant? Here’s how Wix website builder supports HIPAA compliance for your site. We’ll cover which plans and features you need, how to turn on protected health information (PHI) protection and the role of a Business Associate Agreement (BAA). We'll also share best practices for managing apps, collaborators and communications to keep client health data secure and go over some limitations and potential restrictions when using HIPAA-compliant tools. You'll learn: What HIPAA compliance means for a Wix site How Wix supports HIPAA compliance Benefits of activating PHI protection Limitations and things to watch out for Steps to activate HIPAA compliance and sign a BAA What is HIPAA compliance HIPAA compliance means following the rules of the Health Insurance Portability and Accountability Act, a US law that protects patient health information (PHI). For websites that collect or store PHI, this means keeping data secure, private and properly managed. Following HIPAA rules keeps patient information safe, protects your business from legal risk and shows clients you take privacy seriously. Learn more: How to make a website HIPAA compliant Key parts of HIPAA compliance To keep your website HIPAA-compliant, there are five key areas to focus on. Each ensures patient data is handled securely, legally and responsibly. Secure storage and transmission Any PHI collected through your website like appointment forms, health questionnaires or messaging needs to be encrypted both in transit and at rest. Encryption ensures data can’t be intercepted by unauthorized parties. Wix’s PHI protection adds a secure layer to your site so sensitive information is stored safely on servers that meet HIPAA standards. This helps protect against hacks, accidental leaks or data breaches. In practice, this is what HIPAA compliant hosting looks like: infrastructure that is purpose-built to meet federal health data requirements. Access controls HIPAA requires that only authorized people can access PHI. Proper access control reduces the risk of internal mistakes or unauthorized viewing of sensitive data. On your Wix site this means carefully managing permissions for team members collaborators and third-party apps. You can limit who sees client information what they can do with it and remove access immediately when it’s no longer needed. Controlled sharing Sharing PHI is strictly regulated. Even small mistakes like sending sensitive information through an unencrypted email can violate HIPAA. Wix helps by restricting PHI sharing to compliant channels and apps, ensuring data stays within legal boundaries and is only accessible to the people or systems authorized to handle it. Agreements and responsibilities A Business Associate Agreement (BAA) is a formal contract that explains how Wix—or any service provider—will handle PHI, the security measures in place and your responsibilities as the website owner. Signing a BAA ensures clear compliance obligations, accountability in case of a breach and proper management of sensitive information. Without a BAA, your site can't be fully HIPAA-compliant. According to Alex Bargar, Cofounder of TeachMeHIPAA "It's critically important to partner with a web host who can sign a BAA as your very first step to launching your site. The vast majority of web hosts can't. And for HIPAA compliance, it is non-negotiable". Ongoing management HIPAA compliance isn’t a one-time setup—it’s an ongoing process. You need to regularly review who has access to PHI, monitor website activity for unusual behavior and respond quickly to security incidents. It also means keeping apps and forms updated, checking that third-party integrations stay compliant and making adjustments as your website or team changes. Learn more: What is a healthcare website and why do you need one? How to create a website? Dental website design examples How Wix supports HIPAA compliance Wix gives healthcare providers the tools and website features they need to build a HIPAA-compliant website and keep patient data safe. From getting your site up and running to managing it day-to-day Wix simplifies the process and reduces compliance risks. PHI protection Once you turn it on this feature encrypts all protected health information your site collects including appointment scheduling forms, health questionnaires and client messages. This encryption helps prevent unauthorized access data breaches or accidental leaks. PHI protection also makes sure only users with the right permissions can access sensitive data adding an extra layer of security. Supported plans HIPAA compliance on Wix requires a Premium plan or Studio plan. These plans provide the infrastructure and security tools needed for compliance. Without a supported plan, PHI protection can’t be activated, meaning your site won’t meet HIPAA standards. Business Associate Agreement (BAA) A Business Associate Agreement (BAA) is a formal contract between you and Wix that defines responsibilities for handling PHI. The agreement outlines the security measures Wix uses to protect data, your obligations as the site owner and procedures for security incidents or data breaches. Signing a BAA is required for HIPAA compliance and ensures accountability on both sides, giving your practice legal and operational clarity. HIPAA-compliant apps and tools Once you activate PHI protection, the Wix App Market will only show you HIPAA-compliant apps. This includes apps for bookings, forms, messaging and other tools that might collect personal info. Using these apps means any data collected through them meets HIPAA security standards. Non-compliant apps are hidden or restricted to help you avoid accidental violations. Secure communication channels Wix makes sure client communications, like messages through Wix Inbox, use HIPAA-compliant channels. If non-compliant channels like Facebook Messenger or Instagram are connected, they’re automatically disconnected to prevent accidental exposure of PHI. HIPAA users also get a secure generic email through Wix for communications, which can be replaced with a business email once set up safely. Ongoing monitoring and management HIPAA compliance isn't a one-and-done deal—it needs ongoing attention. That’s why Wix gives you a dashboard to monitor PHI protection manage data requests and review your compliance settings. You can export or delete PHI on request control collaborator permissions and check app compliance. Get started with Wix's AI website builder. Benefits of HIPAA compliance on Wix Secure environment: PHI protection encrypts all sensitive data and limits access to authorized users. This keeps patient information safe from unauthorized access or breaches. Trusted apps: When PHI protection is active, only HIPAA-compliant apps are available. This ensures any tools you use for bookings, forms or messaging follow strict privacy and security rules. International standards: Wix’s HIPAA compliance also meets ISO 27799, which aligns with GDPR. This helps your site follow internationally recognized data protection practices. Data management: You can export PHI for reporting or audits and delete data when it’s no longer needed. This keeps your records accurate and supports legal compliance. Safe collaboration: You control collaborator permissions so only the people who need access can view PHI. Permissions can be updated or removed immediately as needed. HIPAA-ready communication: Wix Inbox only uses HIPAA-compliant channels for messaging. Non-compliant channels are disconnected automatically to keep communications secure. Learn more: How to create a professional website How much does a website cost How long to build a website Things to keep in mind for HIPAA compliance with Wix Some Wix features or non-compliant apps may be disabled when PHI protection is active You’re responsible for third-party apps you connect to your site; Wix can’t guarantee their HIPAA compliance Analytics and tracking data may be limited to protect visitor privacy Old Wix Forms may not handle PHI securely and should be replaced with updated versions PHI protection can only be activated and managed from a desktop account Your domain name plays a role in HIPAA compliance because it’s part of your site’s secure setup. Using a custom domain with SSL certificate/TLS ensures data submitted through your site is encrypted and controlled, which helps protect sensitive health information. Pro tip: To choose a domain name, try out a domain name generator or domain name search for inspiration. How to activate HIPAA compliance on Wix Activating HIPAA compliance on Wix lets your site securely collect and manage PHI. Follow these steps carefully to set up PHI protection and sign the required Business Associate Agreement (BAA). Log in on desktop: PHI protection can only be activated and managed from a desktop account. Open your Wix dashboard on a computer to get started. Go to the HIPAA Compliance section: In your site dashboard go to Compliance, Privacy & Cookies then select HIPAA Compliance. This is where you’ll find all the settings for PHI protection apps and agreements. Review HIPAA-compliant apps: Before activating PHI protection, check the list of approved apps provided by Wix. Using compliant apps ensures data collected or processed on your site meets HIPAA standards. Turn on PHI protection: Click Activate PHI Protection to turn on encryption restricted access and other security measures for your site. PHI protection makes sure sensitive patient data is handled according to HIPAA requirements. Sign the Business Associate Agreement (BAA): Once PHI protection is active follow the prompts to sign the BAA. This agreement clearly lays out Wix’s responsibilities for handling PHI your obligations as a site owner and procedures for security incidents. You’ll need to sign the BAA to be fully HIPAA compliant. HIPAA compliance FAQ Who needs to be HIPAA compliant? Healthcare providers, health plans and healthcare clearinghouses all need to follow HIPAA rules when they handle patient data. If your business processes or stores PHI for them, like if you're a software or service provider, you also have to comply. What is protected health information (PHI)? PHI is any health-related info that can identify a specific person. This covers things like names, contact details, medical records, appointment history, billing info or even form submissions linked to a patient. What is a Business Associate Agreement (BAA)? A BAA is a legal contract that clearly states how a service provider will handle and protect PHI for your business. It lays out all the security measures, who’s responsible for what and what to do if a security issue pops up. Can a small practice or solo provider be HIPAA compliant? Yes. HIPAA applies to the type of data you handle, not the size of your business. With the right tools, policies and safeguards in place, small teams can meet the same requirements as larger organizations. Is Wix HIPAA compliant or just HIPAA-ready? Wix provides the infrastructure and features to support HIPAA compliance, including PHI protection and a BAA. Your site becomes compliant when you activate these features and manage your setup correctly. Can I collect patient info through forms on my site? Yes, if PHI protection is enabled and you only use approved HIPAA-compliant tools. Forms should be encrypted and access limited so only authorized staff can view submissions. What happens if there’s a data breach? If a breach occurs, HIPAA has you covered with clear steps for looking into it, managing the impact and letting affected individuals know. Your BAA and internal policies will spell out the timelines, who’s in charge and what to report. Can I store medical files or documents on my site? You can, as long as you store PHI within systems that are part of your HIPAA setup and BAA. You'll want to use access controls, encryption and have clear retention policies to keep those files secure.

Bring your inspiration to life with a Wix website → Homepage design examples are like the front door to your website. It's the first thing visitors see, setting the tone for their experience. A strong homepage does more than just look good. It's about encouraging visitors to take action, like signing up, subscribing or making a purchase. When making a website, your homepage should combine clear messaging, easy navigation and an engaging website design. To help you create a homepage that works for your goals, we've gathered some of the best homepage designs, from well-known brands to real small businesses. These examples highlight creativity and functionality, offering inspiration for building a site that stands out whether you're scaling a global site or launching your first one. Need ideas for your next website? With Wix's website builder, you can build a professional website that looks exactly how you imagined. Choose from thousands of customizable templates and use Wix’s drag-and-drop website builder to make it your own. Creating a unique, professional website has never been easier. Get inspired by website design ideas. TL;DR: best homepage design examples Your homepage often makes the first impression—so it should tell your story clearly, look polished and guide visitors toward what matters most. In this guide, we break down 15 homepages that strike the right balance between form and function, with takeaways you can apply to your own site. You'll also get practical tips on layout, hierarchy and messaging, so you can build a homepage that not only looks good but actually works harder for your brand. How we chose these homepage design examples What we looked for Why it stood out Strong first impression Clear messaging and visuals that pull visitors in immediately Easy-to-follow structure Clean layout and intuitive navigation Compelling calls to action Clear next steps that guide users through the site Brand personality Visual and written tone that reflects the business identity Responsive design Performs well across screen sizes and devices "Each combination of design elements has the potential to evoke specific emotions, convey subtle messages and leave a lasting impression on viewers. From the choice of font to the selection of colors and the incorporation of graphic elements, every detail plays a crucial role in shaping the overall identity of a brand." - Yaya Aaronsohn, head of Brand Maker at Wix 15 best homepage design examples A great homepage sets the tone for your entire site. It helps visitors find what they need and tells your brand’s story in a clear and engaging way. Explore these website examples for inspiration and if you’re ready to start building, check out our tips on how to go about making a website. Here are 15 homepage design examples that nail both form and function, offering inspiration for your next project. Slack Starbucks Uber Lyft Lemonade Airbnb Dropbox Four Seasons Fiverr NYC Ballet Evian La La Land Revlon Ladurée Outdoorsy 01. Slack Slack’s homepage is a perfect example of how to combine functionality with a clean modern design. The layout is intuitive, making it easy for visitors to understand Slack’s value proposition at a glance. The use of bold headlines like “Bring your people, projects, apps and AI agents together” immediately communicates the platform’s purpose. High-quality visuals and animations create a dynamic and engaging experience Clear CTAs like “Get started” and “Find your plan” guide users effectively Social proof with logos of top companies builds trust and credibility Integration details highlight how Slack works with over 2,600 apps 02. Starbucks Starbucks’ homepage is a masterclass in seasonal branding. The current focus on fall flavors with vibrant images of pumpkin and pecan drinks creates an inviting and warm atmosphere. The design is simple yet effective with clear navigation and engaging CTAs. Seasonal themes keep the content fresh and relevant High-quality product images make the offerings irresistible Rewards program details encourage user engagement Easy access to ordering options enhances user convenience 03. Uber Uber’s homepage is all about simplicity and functionality. The design focuses on helping users quickly find what they need, from booking a ride to exploring other services like Uber Eats. The use of large bold text and minimalistic visuals ensures clarity. Straightforward navigation makes it easy to book rides or explore services Prominent CTAs like “See prices” and “Get started” drive action Trust-building elements like safety features and customer support are highlighted Clean responsive design ensures a seamless experience across devices 04. Lyft Lyft’s homepage is an excellent example of how to combine robust functionality with a truly user-friendly design. It presents information clearly, is visually engaging and is expertly crafted to guide visitors smoothly toward taking desired actions. Plus, a QR code for app download is conveniently displayed at the bottom of the page. Clear messaging with headlines like “The world awaits” sets the tone High-quality visuals of riders and drivers create a relatable vibe Action-oriented CTAs like “Sign up to ride” and “Apply to drive” are prominently placed Trust-building elements like “Safety never takes a backseat” highlight Lyft’s commitment to community and safety 05. Lemonade Lemonade’s corporate website homepage is a great example of how to make insurance approachable and easy to understand. The design is clean and modern with a focus on simplicity and transparency. The use of bright colors and playful illustrations makes the corporate website experience enjoyable. Clear and concise messaging explains the value of Lemonade’s services Interactive elements like quick quotes engage users Testimonials and reviews build trust and credibility Minimalistic design ensures a distraction-free experience 06. Airbnb Airbnb’s homepage is a visual treat that inspires wanderlust. The design focuses on showcasing beautiful destinations and unique stays, encouraging users to explore. The search bar is prominently placed, making it easy to start planning a trip. Stunning visuals of destinations and properties create an emotional connection User-friendly search functionality simplifies trip planning Highlighted features like “Experiences” and “Online Experiences” add value Trust-building elements like reviews and ratings reassure users 07. Dropbox Dropbox’s homepage is a lesson in clarity and focus, thanks to its minimalist website design. The design emphasizes the platform’s core value—secure file storage and sharing. The use of simple visuals and concise text ensures the message is clear. Clear headline and subheadline explain the platform’s purpose Minimalistic design keeps the focus on the core message Prominent CTAs like “Try Dropbox free” encourage action Trust-building elements like security features and customer logos are highlighted 08. Four Seasons Four Seasons’ homepage, a prime example of a luxury hotel website, exudes luxury and sophistication. The design uses high-quality visuals and elegant typography to create a premium feel. The navigation is intuitive, making it easy for users to explore destinations and book stays. Stunning visuals of properties and destinations set the tone Clear CTAs like “Check rates” guide users effectively Responsive design ensures a seamless experience across devices Prominent "Download the App" button for mobile access 09. Fiverr Fiverr’s homepage is a great example of how to showcase a wide range of services effectively. The design is clean and organized with a focus on helping users find what they need quickly. The use of categories and search functionality enhances usability. Clear and concise messaging explains the platform’s purpose User-friendly navigation and search functionality simplify the experience Testimonials and success stories build trust Highlighted features like “Popular Services” guide users to explore 10. NYC Ballet NYC Ballet’s homepage is a stunning blend of art and functionality. The design uses high-quality visuals of performances to captivate visitors. The navigation is simple, making it easy to explore upcoming shows and purchase tickets. Beautiful imagery of performances creates an emotional connection An interactive calendar feature allows users to easily view the performance schedule A prominent subscription feature in the footer keeps users informed about upcoming shows and news, showcasing how thoughtful website footer design can boost engagement. Responsive design ensures a seamless experience across devices 11. Evian Evian’s homepage is a refreshing example of how to use branding effectively. The design is clean and modern with a fixed menu that ensures easy navigation and a strong focus on the brand’s commitment to sustainability. The site features high-quality visuals, engaging content, and a cohesive layout that keeps visitors interested while reflecting the brand's identity. Clear messaging highlights the brand’s values and mission High-quality visuals create a premium feel Interactive elements like product showcases engage users A dropdown menu in the navigation allows users to switch to their country’s homepage 12. La La Land Lionsgate’s homepage for the award-winning film “La La Land” is a cinematic experience in itself, perfectly capturing the movie's magical and romantic essence. From the moment the page loads, full-screen visuals and engaging video content to immediately draw visitors into the world of Mia and Sebastian. The color palette mirrors the film's vibrant, dreamlike aesthetic. The navigation is kept simple and intuitive, making it easy for users to explore trailers, view photo galleries and find where to watch the movie. Stunning visuals create a cinematic feel Clear CTAs like “Watch Trailer” guide users effectively Trust-building elements like awards and reviews are featured Fixed background creates a seamless scrolling experience 13. Revlon Revlon’s homepage is a great example of blending beauty with functionality. The design features stunning visuals and engaging content that effectively showcase their products. The navigation is straightforward with a drop down menu, making it simple for users to explore various categories and find what they need quickly. This balance of aesthetics and usability creates a seamless experience for visitors. Beautiful imagery of products creates an emotional connection Clear CTAs like “Shop Now” guide users effectively Integrated eCommerce features simplify online shopping Organised navigation menu allows users to find categories with ease 14. Ladurée Ladurée’s homepage design is a visual treat that captures the essence of French luxury. The design uses high-quality visuals of macarons and other products to create an inviting atmosphere. The navigation is simple, making it easy to explore the menu and place orders. The logo is displayed in the top middle, creating a sense of balance and focus Stunning visuals of products create an emotional connection Featured products section highlights iconic products Elegant font adds a touch of sophistication 15. Outdoorsy Outdoorsy’s homepage is a great example of how to inspire adventure and wanderlust. The design uses stunning images of RVs and beautiful destinations to create an inviting atmosphere that speaks to the user's adventurous spirit. The navigation is simple and intuitive, making it easy for visitors to explore rental options, plan trips and book their next getaway using the site's online booking system. Beautiful imagery of destinations creates an emotional connection A prominent search bar allows users to quickly find RVs by location and date “Featured destinations” section inspires users with travel ideas Clear calls-to-action like “RV Rentals” and "Escapes" guide users For further inspiration, check out these eCommerce website examples and Wix websites. Small business homepage design examples Small business homepages work best when they make one offer clear, build trust quickly and point visitors toward a single action without the production budget of a large brand. The examples below come from real small businesses, and each one is built on Wix. 01. Izzy Wheels Izzy Wheels is an Irish small business selling designer wheelchair wheel covers. The homepage turns an everyday medical product into a fashion statement and proves a small brand can look as polished as a global one. The tagline "If you can't stand up, stand out" communicates the brand mission in a single line Press logos from Vogue, Elle and BBC give immediate social proof A product grid sits above the fold so visitors can shop designs right away One clear action, shop designs, keeps the page focused 02. LemonTree + Co. LemonTree + Co. is a Canadian home and lifestyle shop. The homepage pairs a calm visual style with a clear path to browse and buy. The tagline "simple casual living" sets the brand mood in three words Category navigation helps visitors find products fast Lifestyle imagery and a shoppable grid blend inspiration with eCommerce A loyalty program and newsletter signup capture repeat visitors 03. Dopple Press Dopple Press is a Risograph print studio based in Brighton. The homepage leads with bold colour and playful type that signal the studio's creative personality. Strong colour and type communicate the brand identity instantly The page explains a niche service in plain, approachable language Sustainability messaging about recycled paper builds trust Clear paths let visitors shop prints or commission design work 04. Malco Wallshop Malco Wallshop is a Swiss small business that makes custom wooden lettering for walls. The homepage states exactly what it sells and answers buyer questions before they are asked. The hero states what the shop makes alongside a single clear action Three benefit blocks cover the main buyer questions up front Customer testimonials sit near the buying decision to build trust An eco angle, a tree planted for every order, adds a memorable brand value 05. Mighty Spice Mighty Spice is a UK small business selling curry pastes made from a family recipe dating back to the 1940s. The homepage builds trust through heritage and lets visitors shop the full range in one scroll. The "since the 1940s" line frames the brand story and builds instant credibility A shoppable product grid puts the full range one click from the cart A customer review placed near the products reinforces the buying decision An events calendar shows where to meet the brand in person and adds authenticity Modern homepage layout ideas Modern homepage layouts favor generous white space, a single focused message above the fold and content arranged in clear horizontal sections a visitor can scan in seconds. The goal is a page that feels calm and effortless to read on any screen. A few layout patterns show up across the strongest homepages today. Full-width hero with one message: single large visual or video paired with one headline and one action sets the tone without clutter. Z-pattern and F-pattern flow: arranging key elements along the natural path the eye travels keeps visitors moving toward the action. Card-based sections: grouping content into cards makes a homepage easy to scan and adapts cleanly from desktop to mobile. Sticky navigation: a menu that stays visible while scrolling lets visitors jump anywhere without losing their place. Asymmetric and broken-grid layouts: offset columns and overlapping elements add personality while keeping the page readable. Generous white space: room around each element draws focus to what matters and gives the page a modern, uncluttered feel. Wix offers customizable templates and a drag and drop editor for building these layouts without code. Best practices for homepage design Creating a great homepage is all about clear communication and smart design choices. By following a few trusted methods, you can build a page that not only looks professional but also helps you connect with your visitors. Think of these best practices as your guide to making a strong first impression as you design your homepage. Keep it simple and focused Your homepage should have a clear purpose. Instead of crowding it with too much information, focus on one main goal. This could be getting visitors to subscribe to your newsletter, explore your products or book your services. A clean and simple layout helps guide visitors to that desired action without causing confusion. Write a clear and compelling headline You have just a few seconds to grab a visitor's attention. Your headline should quickly explain what your business offers. Make it short, direct and focused on the value you provide. Remember, typography matters here—choosing the right fonts and sizes helps your message land with impact. A strong headline paired with a brief subheadline can immediately tell visitors they are in the right place. Use strong visuals High-quality images and videos can speak volumes about your brand. Great media features should be relevant to what you do and help tell your story. Good homepage design examples often use compelling visuals to create a mood and draw visitors in. Make sure your images are optimized for web so they load quickly and don’t slow down your site. Make navigation intuitive Visitors should be able to find what they're looking for easily. A logical and straightforward navigation menu is essential. Group related pages together and use simple labels like "About," "Services" and "Contact." Your main navigation should be at the top of the page where people expect to find it. Consider exploring website templates that have intuitive navigation built in, making this step even easier. Include a strong call to action (CTA) Your homepage needs a clear call to action. This is usually a button that prompts visitors to take the next step. Use action-oriented text like "Start Your Trial" or "Learn More." Make your CTA button stand out with a contrasting color so it catches the eye. The best homepage design examples place their main CTA in a prominent spot above the fold. Build trust with social proof People trust what other people say. Adding testimonials, customer logos or reviews to your homepage can build credibility. This social proof reassures new visitors that you are a trusted business. It shows them that others have had a positive experience with you. Learn more: What is web design? How to design your homepage with Wix Wix enables easy website design with intuitive drag-and-drop tools, giving you complete creative control over your homepage layout, typography and visuals without any coding skills. Wix provides industry-specific website templates for better branding, with hundreds of homepage designs ready to customize. For AI-assisted design, Wix Harmony takes you from a single prompt to a fully designed, business-ready homepage for any industry or creative vision. Aria, Wix Harmony's built-in AI agent, stays contextually aware of your canvas throughout, generating page sections, refining copy and advising on design decisions at every step. Move fluidly between AI-generated design and precise drag-and-drop editing whenever you want, all backed by Wix's enterprise-grade infrastructure. Wix also offers a native app in ChatGPT that generates a fully designed, production-ready Wix Harmony homepage instantly. Tag "@Wix" in a conversation, describe your design vision and your site is ready to launch. Homepage design examples FAQ What are the main components of a good homepage? A strong homepage usually includes a few important parts working together. Think of it as a friendly welcome that tells visitors what you're all about. The main components are: A clear headline and subheadline: Quickly explain what you do. A primary call to action (CTA): Tell visitors what to do next like "Shop Now" or "Book a Session". Compelling visuals: Use high-quality images or videos that match your brand. Simple navigation: Make it easy for people to find other pages on your site. Social proof: Feature testimonials or logos of companies you've worked with to build trust. A footer: Include contact information and links to important pages. How do I design a homepage? Designing a homepage is all about planning. Start by defining your main goal. Do you want visitors to buy something, subscribe to a newsletter or contact you? Once you know your goal, build the design around it. Choose colors, fonts and images that reflect your brand. Keep the layout clean and uncluttered so visitors aren't overwhelmed. Many website builders offer templates you can customize to get great homepage design examples without starting from scratch. What is the most important part of a homepage? The most important part of a homepage is a clear value proposition. This is a simple statement that tells visitors what you offer and why it matters to them. It should be one of the first things they see. When someone lands on your page they should immediately understand who you are, what you do and how you can help them. This clarity is what turns a visitor into a customer. What is the purpose of a homepage? The main purpose of a homepage is to make a great first impression and guide visitors to the next step. It's the main entry point to your website so it needs to capture attention and communicate your brand's core message instantly. A good homepage convinces visitors to explore the rest of your site and take a desired action. What does a good small business homepage need? A good small business homepage needs a clear value proposition, one primary action, simple navigation and trust signals like reviews or press mentions. Small businesses win by making one offer obvious and removing anything that distracts from it.

Build your website in minutes, try Wix for free today → Looking for transportation website examples to inspire building your own website? You've come to the right place. By the end of this post, you’ll have a curated list of the best websites, understand what distinguishes top-tier transportation websites, learn step-by-step how to make a trucking website (or any transport‑related site) and explore why Wix is perfect for businesses on the move. Did you know that by 2035, U.S. truck tonnage is projected to hit nearly 14 billion tons, with industry revenues soaring to $1.46 trillion, according to the American Trucking Assocation? That’s massive. Your website needs to scale just as impressively, whether you're building portfolio websites for carriers or looking to craft a free landing page for a logistics startup. Wix’s drag and drop website builder and AI website builder options make it easy to learn how to make a website that fits your vision. From selecting website templates to leveraging built‑in SEO features, you can confidently build a site that reflects your professionalism and service quality. TL;DR: transportation websites If you're here to figure out how to make a transportation website or just to gather inspiration before you dive into your own website creation, this blog will give you everything you need. We handpicked 20+ real websites from Wix users across the transportation industry—from auto haulers to freight specialists—to show you what works in the wild. Along the way, we’ll cover key tips like how to start a trucking business, how to choose standout trucking business names and even walk you through basics like how to make a trucking logo that builds trust at a glance. This guide also covers essential trucking marketing strategies built right into your website. These examples aren’t just good-looking, they’re packed with smart features that support bookings, SEO, mobile access and branding. So, if you're ready to turn your transportation service into a high-performance business online, keep reading. “The best transportation websites do more than look good, they answer key questions instantly, build trust through branding and make it easy for clients to take action. Whether you're showcasing your fleet or setting up online bookings, your site should work as hard as your business does.” – Sharon Hafuta, SEO blog editor at Wix How did we decide what makes a great transportation website example? Criteria for a great transportation website example Why its important Visual clarity Fleet images, route maps and a great logo build trust instantly Website functionality Booking forms, navigation and on-site tools need to work seamlessly on any device Built-in booking/tools Enables quote requests and scheduling without external apps Performance and SEO Clear headings and fast load speeds for discoverability Brand consistency Cohesive use of logos, color scheme and messaging Best transportation websites These real-world Wix-built transport sites offer powerful lessons. We scouted examples from across the web—from car carriers to specialty logistics—to pull together insights that go beyond aesthetics. You'll see how each website integrates crucial workflows, clear service breakdowns, branding consistency and mobile-first design. “Functionality isn’t just about being interactive, it’s about anticipating what users need before they ask, with tools and flows that feel reliable as your fleet.” - Sharon Hafuta, SEO blog editor at Wix Reliable Carriers, Inc. E&O Solutions Inc. Top Dog Transportation Smart Roads Transportation & Logistics Rands Trucking Inc. Go2Transportation Simon Transport State to State Logistics Adkins Specialized Carriers Boss & Boujee Trucking W. Krup Trucking LLC AA Truck Lanes LLC Rush Transport Pagan Towing Services Timberline Trucking LLC Turbo Time Transportation My Auto Carrier All State Enterprise Inc. Yates Transportation Nationwide Transport Mid-Atlantic Transport 01. Reliable Carriers, Inc. Reliable Carriers, Inc. stands out as North America’s largest enclosed auto transport company. Their website is visually stunning, with high-quality images and a clear layout. They highlight their 60+ years of experience and offer unique services like climate-controlled trailers and $5 million insurance coverage per load. The site also features testimonials from high-profile clients like Rick Hendrick, adding credibility. A "Meet the Fleet" section provides a closer look at their state-of-the-art equipment. What makes it unique: $5 million insurance coverage on every load Testimonials from high-profile clients Detailed service descriptions, including prototypes and clay models GPS tracking for real-time updates Inspired? Here’s the exact Wix template behind this transportation website: Template name: Moving company website template Pro tip: Don’t stress about the template name—what matters is the design. A template labeled for a moving company can be easily transformed into a sleek transportation website. With drag-and-drop tools and customizable layouts, all you need to do is focus on finding the look and feel that matches your brand. Whether it’s bold and modern or clean and minimal, it’s the aesthetic that sets the tone, not the category label. 02. E&O Solutions Inc. E&O Solutions Inc.’s website exudes reliability and efficiency. The homepage highlights their modern fleet of over 200 trucks and trailers, emphasizing safety and maintenance. The About Us page is compelling, showcasing their commitment to timely and secure deliveries. They also feature glowing reviews from drivers, which adds a personal touch and builds trust. The site is straightforward, with easy website navigation to learn about their team, equipment and repair shop. What makes it unique: Focus on driver safety and fleet maintenance Positive testimonials from employees, fostering trust Simple, user-friendly navigation Emphasis on modern, well-maintained equipment Inspired? Here’s the exact Wix template behind this transportation website: Template name: Taxi company website template 03. Top Dog Transportation Top Dog Transportation's homepage features a prominent logo and "Get a Free Quote" form, making it easy for users to start their journey. Their branding is clean and professional, an example for businesses exploring how to design a logo that feels trustworthy and approachable. If you're building a similar site, using a logo maker can help you quickly create a strong first impression. They offer a variety of services, including enclosed and open carriers, as well as door-to-door transport. The "How It Works" section simplifies the process into three easy steps, ensuring clarity for first-time users. Testimonials from satisfied customers add a personal touch, showcasing their commitment to excellent service. What makes it unique: Logo elements and consistent branding give a friendly identity Clear and simple "How It Works" section Multiple transport options (enclosed, open, door-to-door) Prominent customer testimonials for trust-building Licensed and insured for peace of mind Inspired? Here’s the exact Wix template behind this transportation website: Template name: One page layout website template 04. Smart Roads Transportation & Logistics Smart Roads Transportation & Logistics' website is sleek and professional, emphasizing their commitment to timely delivery and superior customer service. They cater to a wide range of clients, from individuals to manufacturers and dealers. The site highlights their licensed, bonded and insured status, ensuring reliability. A dedicated "Get an Auto Transport Quote" section makes it easy for users to request services. Their focus on building strong customer relationships is evident through their emphasis on repeat customers and referrals. What makes it unique: Services tailored for individuals, dealers and manufacturers Licensed, bonded and insured for reliability Easy-to-use quote request feature Emphasis on customer relationships and referrals Inspired? Here’s the exact Wix template behind this transportation website: Template name: Mechanic website template 05. Rands Trucking Inc. Rands Trucking Inc.’s website exudes a family-oriented vibe, emphasizing their commitment to treating drivers as individuals, not numbers. The site also highlights their 40+ years of experience in trucking and logistics, specializing in hauling windows and furniture. Testimonials from happy drivers reinforce their reputation as a supportive and rewarding workplace. What makes it unique: Strong focus on driver satisfaction and benefits 40+ years of trucking and logistics experience Specialization in hauling windows and furniture Family-oriented approach to business Inspired? Here’s the exact Wix template behind this transportation website: Template name: Home improvement company website template 06. Go2Transportation Go2Transportation’s website is sleek and professional, catering to both individual and corporate clients. They emphasize their expertise in specialized automotive transportation, with services tailored for high-end vehicles, prototypes and private car owners. The site features impressive stats, such as 600,000+ cars transported and partnerships with major brands like Tesla and Porsche. Their "White Glove" service and real-time GPS tracking highlight their commitment to quality and customer satisfaction. What makes it unique: Specialized services for high-end and custom vehicles Real-time GPS tracking for all shipments Partnerships with major automotive brands 24/7 operational support for seamless logistics Inspired? Here’s the exact Wix template behind this transportation website: Template name: Construction company website template 07. Simon Transport Simon Transport’s website reflects their rich history and dedication to excellence in freight shipping. They offer a variety of services, including refrigerated, flatbed and dry van divisions, catering to diverse shipping needs. The site highlights their family-owned values, military-friendly policies and commitment to safety. Their SmartWay certification and excellent CSA scores further establish their credibility. A dedicated "Drive for Simon" section showcases their focus on driver satisfaction. What makes it unique: Diverse shipping options, including refrigerated and flatbed SmartWay certification for eco-friendly practices Strong focus on driver satisfaction and military-friendly policies Family-owned with a history dating back to 1955 Inspired? Here’s the exact Wix template behind this transportation website: Template name: Tech company website template 08. State to State Logistics State to State Logistics’ website is clean and straightforward, offering reliable nationwide car transport services. They provide both enclosed and open car hauling options, catering to luxury and everyday vehicles. Their versatile hauling services for motorcycles, ATVs and golf carts set them apart. The site emphasizes their commitment to safety, efficiency and customer satisfaction, with a user-friendly "Get a Quote" feature for easy service access. What makes it unique: Versatile hauling services for motorcycles, ATVs and more Enclosed car hauling for luxury and high-value vehicles Nationwide coverage with a focus on safety and efficiency User-friendly interface with a prominent "Get a Quote" feature Inspired? Here’s the exact Wix template behind this transportation website: Template name: Vintage car garage website template 09. Adkins Specialized Carriers Adkins Specialized Carriers’ website is a testament to their expertise in heavy-haul and oversized trucking. Based in Iowa, they serve all 48 continental states, specializing in transporting construction, military and agricultural equipment. The site features a "Truck Showcase" section, highlighting their award-winning fleet and a parts shop for vehicle maintenance. Their emphasis on team-driven success and client satisfaction is evident throughout. What makes it unique: Specialization in heavy-haul and oversized trucking Award-winning fleet showcased on the site Parts and equipment shop for added convenience Strong focus on team-driven success and client relationships Inspired? Here’s the exact Wix template behind this transportation website: Template name: Trucking company website template 10. Boss & Boujee Logistics, Trucking and Towing Boss & Boujee Logistics, Trucking and Towing’s website immediately stands out with a fun unique logo. They offer a wide range of services, including freight auto transport and towing. They cater to motorcycles, cars, trucks and RVs, with 24/7 dispatch for emergencies. The site emphasizes their enclosed transport options and competitive pricing, ensuring peace of mind for customers. Their focus on personalized service and open communication sets them apart, making them a great example for anyone researching how to start a tow truck business. What makes it unique: 24/7 dispatch for emergencies and roadside assistance Enclosed transport options for added vehicle protection Services tailored for motorcycles, RVs and more Competitive pricing with a focus on customer satisfaction Inspired? Here’s the exact Wix template behind this transportation website: Template name: Minimal layout website template 11. W. Krup Trucking LLC W. Krup Trucking LLC’s website highlights their commitment to ultra-reliable auto transport. Serving Florida, Georgia and South Carolina, they specialize in dealership trades, door-to-door transport and specialty shipments. The site emphasizes their use of Super Dispatch for geotagged photos and detailed records, ensuring transparency and trust. Their personalized approach, including direct communication with the owner, adds a unique touch. What makes it unique: Use of Super Dispatch for geotagged photos and detailed records Direct communication with the owner for issue resolution Focus on dealership trades and door-to-door transport Personalized service with a strong emphasis on transparency Inspired? Here’s the exact Wix template behind this transportation website: Template name: Solar panels installers website 12. AA Truck Lanes LLC AA Truck Lanes LLC’s website is professional and customer-focused, offering nationwide vehicle transport services. They emphasize transparency with a price lock guarantee and provide 24/7 live tracking for peace of mind. Their services cater to individuals, dealerships, businesses and auctions, ensuring flexibility. The site also features glowing customer testimonials and a blog with helpful tips for auto transport, including insights that could help aspiring entrepreneurs learn how to create a trucking business plan of their own. What makes it unique: Price lock guarantee for transparent pricing 24/7 live tracking with pick-up and delivery photos Comprehensive insurance coverage for all transports Dedicated agents for personalized customer support Inspired? Here’s the exact Wix template behind this transportation website: Template name: Classic layout website template 13. Rush Transport Rush Transport's website highlights their commitment to customer service and innovation. They offer 24/7 phone support, real-time GPS tracking and paperless billing for convenience. Their fleet of newer model Peterbilt car carriers ensures safe and efficient transport. The site also lists their diverse clientele, including auto auctions, rental car companies and government agencies. What makes it unique: Real-time GPS tracking and electronic proof of delivery 24/7 phone support for customer convenience Fleet of modern Peterbilt car carriers with soft tie systems Paperless billing for eco-friendly operations Inspired? Here’s the exact Wix template behind this transportation website: Template name: Business consulting company website template 14. Pagan Towing Services Pagan Towing Services’s website is straightforward and emphasizes their expertise in towing and transport services. They cater to light, medium and heavy-duty towing, as well as luxury auto transport. The site features testimonials from satisfied customers and a gallery showcasing their previous jobs. Their focus on reliability and customer satisfaction is evident throughout. What makes it unique: Services for light, medium and heavy-duty towing Luxury auto transport for high-end vehicles Testimonials highlighting prompt and friendly service Gallery showcasing successful past jobs Inspired? Here’s the exact Wix template behind this transportation website: Template name: Taxi company website template 15. Timberline Trucking LLC Timberline Trucking LLC's website reflects their family-oriented values and dedication to reliable freight transportation. They emphasize exceptional customer service and timely deliveries. The site features a "Request a Quote" option and highlights their service and repair offerings. Testimonials from long-term partners add credibility, showcasing their commitment to building strong relationships. What makes it unique: Family-oriented company with a focus on reliability Service and repair offerings for added convenience Testimonials from long-term partners Emphasis on timely deliveries and exceptional service. Inspired? Here’s the exact Wix template behind this transportation website: Template name: Adventure tour company website 16. Turbo Time Transportation Turbo Time Transporation's website highlights their expertise in RV, marine and heavy equipment transport. Based in Houston, they offer 24/7 customer service and competitive rates. The site features glowing reviews from clients and partners, emphasizing their dependability and superior customer service. Discounts for seniors, veterans and active-duty military add a personal touch. What makes it unique: Specialization in RV, marine, and heavy equipment transport 24/7 customer service for convenience Discounts for seniors, veterans and active-duty military Trusted partnerships with top RV dealerships Inspired? Here’s the exact Wix template behind this transportation website: Template name: Mechanic garage website template 17. My Auto Carrier My Auto Carrier’s website is clean and professional, catering to the Southeast region of the U.S. They specialize in dealer-to-driveway and door-to-door transport, making car relocation stress-free. The site emphasizes their family-oriented values and commitment to treating every car with care. Testimonials from satisfied customers highlight their excellent communication and friendly service. What makes it unique: Dealer-to-driveway and door-to-door transport services Family-oriented company with a personal touch Focus on excellent communication and customer care Specialization in serving the Southeast U.S. region Inspired? Here’s the exact Wix template behind this transportation website: Template name: One page layout website template 18. All State Enterprise Inc. All State Enterprise Inc. emphasizes their commitment to safety and reliability with a fleet of modern Freightliners and Volvos. Their website highlights their dedication to maintaining top-notch equipment in their own repair shop. ASE’s motto, "Power of Promises Kept," reflects their focus on customer satisfaction. They also showcase their community involvement through charitable donations. What makes it unique: Fleet of modern, well-maintained trucks In-house repair shop for safety and reliability Strong community involvement through charitable donations Emphasis on customer satisfaction with their "Power of Promises Kept" motto Inspired? Here’s the exact Wix template behind this transportation website: Template name: Freight company website template 19. Yates Transportation Yates Transportation's website reflects their long-standing reputation for reliability and trust, serving Texas since 1985. They emphasize their T.R.U.S.T. values—Timely, Reliable, Understanding, Straightforward and Thankful. The site highlights their commitment to exceptional service, reasonable rates and safe delivery. They also offer comprehensive employee benefits, showcasing their dedication to their team. What makes it unique: T.R.U.S.T. values guiding their operations Serving Texas with a strong reputation since 1985 Comprehensive employee benefits, including health and retirement plans Focus on exceptional service and safe delivery Inspired? Here’s the exact Wix template behind this transportation website: Template name: Car repair services website template 20. Nationwide Transport Nationwide Transport’s website showcases their commitment to "Excellence in Every Direction." They offer customized transportation solutions, including temperature-controlled and hazmat shipping. Their use of advanced technology, such as GPS tracking and electronic documentation, ensures efficiency and reliability. The site also highlights their sustainable practices and investment in the community. What makes it unique: Customized solutions for unique transportation needs Advanced technology for tracking and documentation Commitment to sustainability with fuel-efficient vehicles Strong community investment and job creation Inspired? Here’s the exact Wix template behind this transportation website: Template name: Freighting company website template 21. Mid-Atlantic Transport Mid-Atlantic Transport’s website highlights their commitment to safe, reliable and professional freight shipping solutions. Founded in 2018, they offer temperature-controlled and one-way truckload services. The site emphasizes their use of advanced technology, such as temperature monitoring and modern fleet upgrades, ensuring efficiency and safety. Their family-like culture and focus on driver satisfaction make them a standout in the industry. What makes it unique: Temperature-controlled shipping with advanced monitoring Modern fleet with the latest technology for efficiency Family-like culture with a focus on driver satisfaction Strong emphasis on safety, reliability and professionalism Inspired? Here’s the exact Wix template behind this transportation website: Template name: Plant store website template Key features every transport website needs No matter what kind of transportation service you run—freight, auto shipping, logistics or local delivery—your website needs to do more than look good. It should clearly communicate your services, build trust with potential clients and make it easy for people to get in touch or request a quote. Transport website feature checklist Feature of a great transportation website Benefit for your business Service descriptions Clarifies your offerings at a glance Online quote/booking forms Boosts lead generation and convenience Testimonials and reviews Builds trust and social proof Live tracking or updates Offers real-time transparency and reliability Visual branding Enhances professionalism and brand recall Below are the must-have features every high-performing transport website should include: 01. Strong visual branding Professional branding sets you apart. It builds credibility and helps your business feel established from the moment someone lands on your site. Visuals also help communicate what kind of transportation services you offer and who you serve. Before you even dive into design, make sure you’ve secured a domain name that reflects your brand and services. (Not sure where to start? Learn more about how to register a domain and what is hosting to get your site online seamlessly.) Many platforms offer free website hosting options to get you started. Visual online assets to include: A custom logo and color palette Vehicle or fleet photos Route maps or animated graphics Uniform iconography across pages As part of your broader marketing strategies, consistent branding, across your website, emails and social media, helps customers remember and trust your transport business. 02. Clear service descriptions Visitors should immediately understand what you offer. Whether you specialize in cross-country shipping or last-mile delivery, make your services front and center with clear, scannable sections. Include: A list of core services (e.g., vehicle transport, logistics coordination, expedited shipping) Service area maps or coverage zones Industry-specific offerings (e.g., dealer-to-dealer, auction transport) 03. Online quote request or booking Today’s customers expect convenience. A quick quote tool or booking form helps reduce friction and can boost conversion rates. Look for: A simple contact or quote form with key fields (pickup/drop-off, vehicle type, etc.) Optional price estimator or calculator Mobile-friendly functionality 04. Trust signals and testimonials Transporting goods (or vehicles) requires trust. Use your website to show you're reliable and experienced. Trust-building features: Customer testimonials or video reviews Industry certifications and licenses Insurance and safety info Logos of partners or clients 05. Live tracking or real-time updates Many transportation websites now include tracking tools that offer customers peace of mind throughout the delivery process. This can include: GPS shipment tracking integrations Email or SMS updates An easy-to-access tracking portal Transportation websites FAQ Where can I find more website inspiration? If you’re exploring designs or looking for ideas beyond transportation, here are some helpful examples of high-performing websites across different industries: Wix websites Vintage websites Minimalist websites Corporate websites Ecommerce website examples Best construction websites Health and wellness websites Landscaping websites Coaching websites Best AI website examples Conference website examples Best membership websites Tutoring website examples Gaming website examples Plumbing websites Startup websites Best one-page website Freelance websites Food truck website examples Consulting websites Use these for inspiration when creating your own transport site or just to spark ideas for future business projects. Can I build a transportation website without any experience? Absolutely. Website builders like Wix make it easy to start from customizable templates—no coding needed. You can even use AI website builders to generate layouts and copy based on your industry and services.

Bring your inspiration to life with a Wix website → First impressions matter, especially when you create your own website. Your About Us page is where potential customers learn who you are, what you do, and why you do it. In fact, 52% of website visitors say the first page they look for is the About Us page. The best About Us page examples show how a simple page can turn visitors into loyal customers. The best About Us page examples are informative, stylish and help you stand out from the crowd (especially for corporate websites). Share your business's story—how it started, its mission and your unique approach. Make sure it reflects your brand's style, tone and web design. Crafting your brand story on one page might feel challenging, but it’s worth the effort. We’ve rounded up the 15 best About Us page examples from Wix users to inspire you when you’re figuring out how to make your website. Use these ideas to build an About Us page that connects with your audience—and start creating with a one page website builder today. Need inspiration for your website? With Wix, building a standout site is easier than ever. Choose from hundreds of customizable templates and use Wix’s easy drag-and-drop website builder tools to make your vision come to life. Turn your ideas into reality and see just how simple it is to create a unique, professional website. TL;DR: About Us page examples We’ve rounded up the best About Us page examples that go beyond just telling a story — they make you feel like you know the brand. A great About page builds trust, shows personality and gives visitors a reason to stick around (or better yet, get in touch). These examples highlight how design, tone and storytelling come together to make that first impression really count. Your About page is your chance to connect on a human level. From heartfelt brand stories to playful bios and mission statements that actually resonate, each example brings something different to the table and offers ideas you can use to build or refresh your own. Here’s what we looked for when choosing the examples: Clear and authentic storytelling that builds connection Design that reflects the brand’s personality Copy that feels human, not like a corporate press release Visual elements like team photos, behind-the-scenes shots or custom illustrations Calls to action that encourage people to explore or reach out What each example brings to the table: Strong brand voice that makes the business feel approachable and real Layouts that balance text with visuals for easy reading Personal touches like team bios, timelines or founding stories Strategic CTAs to guide visitors to contact, explore or take the next step What makes a great About page Feature Why it matters Clear brand story Helps visitors understand your mission and what drives you Authentic voice Makes your brand feel real and relatable Thoughtful visuals Adds personality through team photos or behind-the-scenes shots Simple layout Makes the page easy to read and keeps visitors engaged Team bios Helps put faces to the brand and builds trust Mission or values Shows what your brand stands for beyond just products or services Timeline or backstory Gives context and shows how far you’ve come Call to action Encourages visitors to connect or keep exploring your site Mobile-friendly design Makes sure the page looks great and functions on all devices "Each combination of design elements has the potential to evoke specific emotions, convey subtle messages and leave a lasting impression on viewers. From the choice of font to the selection of colors and the incorporation of graphic elements, every detail plays a crucial role in shaping the overall identity of a brand." - Yaya Aaronsohn, head of Brand Maker at Wix 15 best About Us page examples Want to see what makes these About page examples stand out? Explore the full list for ideas you can borrow — or make your own — as you craft a story that helps your audience connect, trust and remember your brand. Heroines: Nonprofit organization Bodyrock Bootcamp: Personal training Helena Kruger: Fashion illustrator The Diigitals: Modeling agency Nurturing Nature Cards: Handcrafted greeting cards Bon Puf: Cotton candy vendor Michaella Twersky: Product designer Bracadale Books: Book binders Toks Visoks: Bag designer Rose van der Ende: Graphic design and branding Digigem: Marketing agency Extraweg: Artist Ryan Saghian: Interior Design Studio Devasya Sharma: UX researcher portfolio Anissa Hexton: Marketing resume 01. Heroines: Nonprofit organization Heroines is a platform which benefits diverse groups of women by hosting supportive events. The About Us page successfully captures the spirit of the organization, beginning with a heartwarming text about its mission and photographs of empowered women who represent their community. The website color scheme is gentle, combining purples and pinks that channel positive female vibes. Parallax scrolling helps to engage visitors even more, allowing the areas of color and photographs to shift throughout the page as they browse. By confidently placing calls-to-action on the About Us page—a sweet “Donate” button on the right-hand side, and a slider at the bottom of the page—visitors are invited to become members of the organization. Like what you see? Create your own About Us page using the same template: Template name: Social welfare organization (serene) website template 02. Bodyrock Bootcamp: Personal training Bodyrock Bootcamp fits plenty of useful details onto one page, from informative video clips to a “Meet Our Trainers” section. Their About Us page has an upbeat language and eye-popping visual quality that sets the tone for the gym’s personal training philosophy, method and mission. Since committing to a personal training program is a big step for many people, it’s a savvy business move on Bodyrock Bootcamp’s part to post various special offers throughout their About Us page. Deals like lower prices for new members and a free trial one-on-one session might be the perfect way to get workout sceptics into the gym for the first time (after all, getting off the couch is half of the work!). Rocking more than just awesome bodies, the team at Bodyrock Bootcamp has an About Us page that is as effective as we expect their personal training program to be. Like what you see? Create your own About Us page using the same template: Template name: Fitness studio website template 03. Helena Kruger: Fashion illustrator Helena Kruger is a fashion illustrator and designer from Stockholm whose About page, in line with her personal branding, is smart and refined. The page’s clean black and white aesthetic allows us to focus on the text, which communicates who Helena is and what inspires her artistically. An image of Helena painting in her studio gives visitors a glimpse into her professional process. Although this About page is made in a pretty minimalistic style, there is a lot of important information posted here: a link to Helena’s blog, a list of clients, a link to her online store and a relevant Contact Us page. You can create your own blog with our blog maker. Like what you see? Create your own About Us page using the same template: Template name: Home goods store website template View more minimalist websites for inspiration. 04. The Diigitals: Modeling agency Contemporary, chic and fashionable to a tee—The Diigitals modeling agency’s About Us page really stands out (and not because it's over six feet tall). It includes every element you’d expect a modeling agency to have on its About page, but since it's the first all-digital modeling agency in the world, The Diigitals’ has some voguish technological twists. Using a font with a futuristic feel to tell the agency’s story coincides well with their unique digital concept. It’s also a nice juxtaposition to the clean sans serif typography used for headings. The best feature on this page? Visitors can scroll through an attractive timeline that tells the story of The Diigitals’ development. This makes for an engaging experience that breaks up the text in a distinctive way. Like what you see? Create your own About Us page using the same template: Template name: Landscape photographer website template Editor’s note: Don’t worry about the template’s original niche. Wix templates are fully customizable, so choose a design that feels right and adapt it to your brand. 05. Nurturing Nature Cards: Handcrafted greeting cards Nurturing Nature Cards instils the act of recycling by selling locally made plantable greeting cards. This About page is as endearing as the concept itself. The brand’s creator Leah adds a short story about how she came up with the concepts, including a thoughtful fact about the amount of waste produced by unused greeting cards in Australia (where Nurturing Nature Cards is based). Made with Wix’s Videobox feature, an accompanying video of a card blooming in a pot of soil captures the essence of the brand, while demonstrating their actual product. Pro tip: not all About Us pages have to be separated from the homepage. Instead of using a dedicated About page, Nurturing Nature Cards places all the necessary information directly on the homepage of their artist website, using an anchor menu to ensure convenient navigation. Like what you see? Create your own About Us page using the same template: Template name: Plant store website template 06. Bon Puf: Cotton candy vendor Bon Puf is an artisanal cotton candy company whose About Us page greets us in the sweetest way, thanks to the friendly welcome from their owner at the top of the page (“Hi! I’m Cloë!”). Using pastel colors and soft shapes, Chloe reminds us of the delightful taste of cotton candy. She uses the majority of her About page to write about the unfolding of Bon Puf and her experience as an entrepreneur. Photographs and links to recent projects along the side of the page create a dynamic experience for the viewer, while embedded YouTube videos give us the opportunity to encounter more of Bon Puf’s charm. Like what you see? Create your own About Us page using the same template: Template name: Ice cream shop website template 07. Michaella Twersky: Product designer While the black and white color scheme adds a dash of simplicity, there’s nothing typical about Michaella Twersky’s About page. Featuring her illustrations throughout the page and using a staggered layout, Michaella’s About page gives us an instant glimpse into the New York based designer’s creative talents. A balance of communicative imagery and short texts make this page fun to browse through and equally informative. There’s also a multilingual option, which helps visitors from other countries to get to know her (a wise move when working in a culturally diverse city like New York). All in all, the page captures both sides of Michaella: the professional designer and the original creative. The consistent footer across her UX portfolio also highlights thoughtful website footer design. Like what you see? Create your own About Us page using the same template: Template name: Start from scratch website template 08. Bracadale Books: Book binders The About Us section for Bracadale Books is undemanding, communicating to its audiences in a straightforward manner. A classic color scheme is a strong choice here, as it accentuates the traditional nature of the bookbinding business. Photographs of the owner working on the conservation of a book are a really nice addition. Here we can see once again how useful a footer can be on an About page. Bracadale Books manages to fit a lot of information into theirs, including a newsletter sign up, links to the rest of their website’s menu, contact information and the location of their store. Like what you see? Create your own About Us page using the same template: Template name: Financial consulting company website template 09. Toks Visoks: Bag designer The star of Toks Visoks’ About page is the passionate story of founder and designer Akvilina. Her “True Story” relates her zest for design with the creation of an accessory line of her own. Some of the best About Us pages feature business owners who are in love with what they do, and Akvilina’s smiling portrait is just that. Toks Visoks’ About Us page also makes use of the live chat box feature, so visitors who want more information can easily reach out and receive an immediate response. This type of instant messaging can help the brand build a more personal relationship with their customers. Like what you see? Create your own About Us page using the same template: Template name: Poster store website template 10. Rose van der Ende: Graphic design and branding One of the best website designs can be seen in this elegant site where Rose van der Ende lays out her design and branding services in a way that’s consistent with her style. The flawless organization of her About page reassures visitors that they can trust her professional services. Opting for a variety of text box sizes and colors, Rose is able to distinguish two important pieces of information in her About section: professional services offered and her bio. Another nice feature is the way she’s embedded her Instagram page to add some nice visuals that go along with the text. Like what you see? Create your own About Us page using the same template: Template name: Illustrator website template Learn more: What is web design? 11. Digigem: Marketing agency Digigem is a full-service marketing agency helping small businesses and startups grow through creative strategies and data-driven campaigns. The website uses a vibrant professional color palette that reflects the agency’s energetic and innovative approach. Crafting a trustworthy feel is one of the most important About Us page tips and Digigem nails it. The About section features a “Meet the team” display with a photo of the owner and a bio highlighting the expertise and specialties. A clear “Schedule a consult” button encourages visitors to take the next step and connect with the agency. Like what you see? Create your own About Us page using the same template: Template name: Marketing consultant (strategic) website template 12. Extraweg: Artist Extraweg is the artistic identity of Oliver Latta, a Berlin-based artist celebrated for his emotionally driven 3D animation and visually striking work. Oliver’s projects combine creativity, technology and storytelling to create experiences that are as impactful as they are visually stunning. The About Us page uses a bright warm pink tone paired with an animated background, creating a playful yet sophisticated atmosphere that perfectly reflects Oliver’s distinctive style. This dynamic combination of color and motion draws visitors in and sets the tone for exploring Extraweg’s innovative and expressive body of work. Like what you see? Create your own About Us page using the same template: Template name: 3D designer website template 13. Ryan Saghian: Interior Design Studio Ryan Saghian’s About Us page showcases the studio’s expertise and creative vision, giving visitors a clear sense of the quality and sophistication behind each project. It highlights the firm’s accomplishments including awards and industry recognition while presenting Ryan as both the creative force and the approachable face of the studio. Explore these architecture portfolio examples and interior design portfolio examples. The page also features Ryan’s photo, adding a personal touch that connects the audience to the designer behind the work. By combining professional credibility with an intimate glimpse into Ryan’s passion and philosophy, the About Us page effectively conveys what makes the studio unique and why clients trust it to transform their spaces into something extraordinary. Like what you see? Create your own About Us page using the same template: Template name: Designer portfolio responsive template 14. Devasya Sharma: UX researcher portfolio Devasya Sharma’s About Us page is designed to be fun, engaging and visually dynamic, reflecting the personality of a UX researcher. The page combines professional insights with a playful touch using emojis throughout to create a friendly and approachable tone. Visitors can explore featured projects showcased directly on the page, giving a glimpse into the research process and outcomes. Photos featuring Devasya working with teams and interacting with people add a human element, emphasizing collaboration and real-world experience. The page also makes it easy to connect, prominently displaying an email address and social media links. Overall, the About Us page balances creativity, professionalism and personal flair, giving a comprehensive and inviting view of Devasya’s work and personality. Like what you see? Create your own About Us page using the same template: Template name: Creative CV website template 15. Anissa Hexton: Marketing resume Anissa Hexton’s marketing resume website is clear, professional and easy to navigate. The homepage design is sleek and well organized, immediately showcasing Anissa’s profile and highlighting her expertise in marketing. Its layout communicates credibility while allowing visitors to quickly understand her skills and professional focus. The About Us page takes a more personal and playful approach. It offers a glimpse into Anissa’s life beyond work, featuring fun elements that reflect her personality including her roles as a dog mama, aerial artist and traveler. With its balance of professionalism and personal flair, this website is a great example among the best portfolio websites giving visitors a full picture of Anissa both on and off the clock. Like what you see? Create your own About Us page using the same template: Template name: Business CV website template The websites featured here were built with Wix and show what’s possible with real, DIY designs. They represent functional, effective and thoughtfully crafted options that help people run their businesses. Key components of a successful About Us page A great About Us page doesn't just tell people who you are, it connects with them. It builds trust, inspires interest and leaves a lasting impression. Here are the key components that make it shine both in terms of its design and content on the page. Tell your story Go beyond the facts: Share your origin story, your defining moments and the values that drive you. Make it personal and relatable. Highlight your passion: What excites you about what you do? Let your enthusiasm shine through and show how it translates into your work. Many professionals use a bio website to tell their story visually and authentically, making their passion tangible to visitors. Connect with your audience: Find common ground with your readers. Explain how your mission or products fit into their lives and address their needs. Show your mission and values: Clearly communicate your company’s purpose and what drives your work, using simple visuals, icons or short bulleted lists to make your core values easy to grasp. Introduce your team Bring personalities to life: Go beyond names and titles. Share snippets about their passions, expertise and what makes them unique. Showcase diversity: If your team reflects the richness of your audience, celebrate it. It fosters a sense of connection and inclusivity. Humanize your brand: Let your team be the face of your company, creating a more approachable and relatable image. Highlight your impact Demonstrate results: Use testimonials, case studies or real-life examples to show the positive difference your work makes. Build credibility: Include recognition such as awards, media mentions, certifications or customer endorsements to reinforce trust. Focus on the human element: Show how your work has affected people's lives, not just statistics. Inspire action: Conclude with a call to action that encourages visitors to engage with your mission or purchase your products. Design for engagement Keep it visually appealing: Use high-quality images, videos and a clean layout that makes the page easy to read and navigate. Break up the text: Use bullet points, quotes and visuals to keep the reading experience engaging. Make it mobile-friendly: Ensure your page adapts seamlessly to different screen sizes for optimal browsing on any device. Explore other website examples: Best author websites Best agency websites Best bakery websites Best coaching websites Best conference websites Best nonprofit websites Best wellness websites Best cleaning websites About Us Page FAQ What is an About Us page? An About Us page is a section on a website that tells visitors who you are, what your brand stands for and why your business exists. It often includes your mission, values, story and team information. A strong About Us page helps build trust, humanize your brand and connect with your audience. Why do I need an About Us page? An About Us page is crucial for establishing trust and connection with your audience. It provides visitors insight into your brand's story, mission and values, helping to humanize your business. This page can highlight your team, expertise and achievements, fostering a personal connection with potential customers. Transparency and authenticity on your about us page contribute to a positive brand image, making visitors more likely to engage, trust and choose your products or services. It's an opportunity to differentiate your brand and leave a lasting impression, emphasizing the people and principles behind your business. How do I write an About Us page? You can write an About Us page by following these simple steps: Start with a clear headline that introduces your brand. Share your story and explain why your business exists. Talk about your mission and core values. Introduce your team or founder to add a human touch. Share achievements, testimonials or milestones for credibility. End with a call to action, such as contacting you or exploring services. What are common mistakes on an about us page? Avoid these common about us page mistakes to make sure your page connects with your audience: Writing too much or too little, which can overwhelm or underinform readers. Using generic language instead of showing off your brand's unique vibe. Only focusing on selling instead of sharing your story or mission. Not showing the human side of your business, like team photos or personal touches. Forgetting to include clear calls to action, like a link to contact you or learn more. Not updating your page regularly, leaving old or irrelevant info. Fixing these things can help you create a great about us page that builds trust and gets your visitors involved.

Bring your inspiration to life with a Wix website → Landing on an error page doesn’t have to be the end of the journey. In fact, nearly 75% of visitors who encounter a 404 page are likely to leave a site, highlighting the importance of making these pages engaging. The best website designs use 404 page examples as a chance to be helpful or entertaining, offering a fresh take on website design that guides visitors back on track. A little creativity in your approach can turn a small mistake into a memorable brand moment. Below, you’ll find creative 404 page examples that show how smart website design keeps things positive, even at a dead end. Let these ideas inspire you to add a thoughtful touch to your own site with your website builder. Need inspiration for your website? With Wix, building a standout site is easier than ever. Choose from hundreds of customizable templates and use Wix’s easy drag-and-drop website builder tools to make your vision come to life. Turn your ideas into reality and see just how simple it is to create a unique, professional website. TL;DR: 404 page examples Great 404 pages do more than say “page not found”—they reassure visitors, keep them engaged and even strengthen brand personality. We reviewed a wide range of 404 page examples and selected the best ones based on usability, creativity and how well they guide users back on track. Prioritize clear messaging (no confusing jargon) Offer helpful navigation options (links, search, CTAs) Use creative design or humor only if it fits the brand Ensure mobile responsiveness and fast loading Key point Why it matters What we looked for Clarity Visitors should instantly know what happened Simple direct 404 message Navigation Keeps users from leaving Links to homepage, search bar, popular pages Brand personality Keeps the experience engaging Tone, visuals or humor aligned with brand User experience Reduces frustration and bounce rates Fast load, mobile friendly design "Each combination of design elements has the potential to evoke specific emotions, convey subtle messages and leave a lasting impression on viewers. From the choice of font to the selection of colors and the incorporation of graphic elements, every detail plays a crucial role in shaping the overall identity of a brand." - Yaya Aaronsohn, head of Brand Maker at Wix 15 best 404 page examples A well-designed 404 page can turn frustration into delight. We have gathered 15 best 404 page examples to help you create your own, from fun animations to smart navigation. Wix Pixar Dribbble The-Artery Lazy Oaf Spotify Lego Figma MailChimp Marble Disney Amazon Discord Slack YouTube 01. Wix: playful, clear, branded and helpful 404 page The Wix 404 page turns a wrong turn into a smile-worthy moment—proof that great web design extends to even the smallest corners of your site. With its bold visuals and clever copy, it stays perfectly on-brand, tying back to your original domain name and website color scheme for a seamless experience. What makes it stand out is how it blends personality with utility. It’s a reminder that even your error pages are a chance to reinforce your voice and design smarts—something every site, from portfolio to business, should take note of. 02. Pixar: cute 404 page Pixar fans will no doubt resonate with this heartwarming 404 page. Featuring a character from the much-loved movie, Inside Out, it helps strengthen their brand reputation and build a bond with their site visitors. The use of colloquial language and a familiar character also make the page feel more human, helping us relate and connect. Whether or not your brand is as widely recognized throughout the world as Pixar’s, you can experiment with text and imagery to create a friendly, human sensation. Play around with warm and informal language, using words like “awww” and “oops” to connect with your audience. 03. Dribbble: interactive 404 page Distraction isn’t always a bad thing. Social network Dribbble’s error page proves just that. The fun, interactive design invites visitors to play, while momentarily taking their attention away from the fact that they didn’t reach their desired web page. Not only is the game addictive but it also serves as a form of navigation; clicking on any of the images will take you to the profile of its creator, fluidly removing you from the 404 page. They’ve also made sure to include a search bar and a link to their homepage. Learn more: Creating your own 404 page Contact us page examples About Us page examples FAQ page examples 04. The-Artery: on-brand 404 page There aren’t many people who would complain upon reaching this beautifully designed The-Artery’s 404 page. The trendy visuals are cohesive with the rest of this creative studio’s website, resulting in a seamless browsing experience, even when coming across a broken link. The image itself moves in response to the cursor and is made up of intriguing elements. This makes it likely that site visitors will even end up purposefully lingering a little longer on this page. The text used is also comforting, inviting you to click anywhere on the screen in order to easily continue browsing. 05. Lazy Oaf: trendy 404 page Here’s a 404 page that doesn’t quite stick to conventions. Claiming to be ‘Keeping it weird since 2001’, fashion label Lazy Oaf has stuck to its promise here as well—in the best way possible. Instead of providing site visitors with the usual explanation of why they may have reached this error page, they’ve switched it up with comical excuses, sad emojis and a sign saying ‘s*** happens’. However, this very frank and brightly colored 404 page is anything but sad. They’ve also ensured intuitive navigation by keeping the menu bar visible, as well as including images from their online store just a short scroll away. Learn more: Incorporating illustration in web design What is web design? Corporate websites 06. Spotify: personalized 404 page Spotify’s error page helps strengthen their brand identity, with its trendy use of millennial pink and vinyl record imagery. They’ve kept their menu bars on show, both in the header and footer, making navigation simple. Other than the possibility to navigate via the menus, Spotify has also adopted friendly, conversational language to suggest other useful pages. When creating your own, try implementing informal words like “maybe” and adding questions, to help your site visitors feel as though there is a human on the other side. 07. Lego: friendly 404 page Lego has used a familiar character for their 404 page design, helping connect the audience to the brand and create a friendly atmosphere. Their conversational style of text is also reassuring, keeping the tone light and playful, with exclamation marks and everyday language. If you’re also going for a humorous 404 page, make sure it's functional, like Lego has done here, offering alternative navigation options. They’ve emphasized the CTA button with a white background that makes it pop. By keeping the menu on show, both in the header and footer, site visitors can easily reach additional pages. 08. Figma: engaging 404 page While this may appear to be a classic black-text-on-white-background design, it’s far from that. A closer look will reveal the possibility to play around with the text, creating a somewhat addictive interactive game and giving a glimpse into the nature of the product itself. Figma has also incorporated many navigation options, including menus on both the top and bottom of the page. Potentially frustrated visitors can easily access the page they’re looking for by clicking on one of the many menu items. 09. MailChimp: heartwarming 404 page Implementing an illustration style that sits in a perfect spot between childlike and emotive, MailChimp definitely knows how to cushion the somewhat disheartening situation of landing on a 404 page. They’ve included a large button that stands out, being the only colored element and situated right in the middle of the page. However, what makes this 404 page truly special is the sensitivity with which each element has been created. The image of the donkey with its head in a hole, desperately searching for the page the visitor was looking for, is moving in itself. But when combined with the poetic language and the font pairing of a serif with a sans-serif font, the effect is touching and uplifting. 10. Marble: engaging 404 page Marvel delivers one of the most clever 404 page examples by using its iconic characters to handle a common website error. The page rotates through different heroes and villains with witty, on-brand messages that turn a dead end into a fun surprise. This approach is a masterclass in using brand personality to make even a simple error page feel like part of the experience. The lesson here is to think about how your brand’s voice can transform a technical issue into a positive interaction. By providing a site search and clear guidance, Marvel helps users find their way while reinforcing what makes its universe so beloved. It's a great reminder that every page on your site is an opportunity to connect with your audience. 11. Disney: whimsical 404 page Disney’s 404 page is a wonderful example of turning a missing page into a magical moment. Featuring Mike Wazowski from Monsters, Inc., the page uses a character-driven message to explain the error in a fun, story-like way. This is a brilliant use of branding to make 404 page examples feel less like a mistake and more like an amusing detour. What you can learn from this is how to infuse your brand's unique charm into every corner of your website. By offering a clear "Back to Home" button, Disney quickly gets visitors back on track while still providing a delightful experience. It’s a great way to keep your audience smiling, even when they get a little lost. 12. Amazon: playful 404 page Amazon provides one of the most endearing 404 page examples by turning a simple error into a delightful surprise. Instead of a generic message, visitors are greeted by one of the "dogs of Amazon" , a rotating gallery of employees' pets. This simple, charming touch creates an immediate positive emotional connection and softens the frustration of landing on a broken link. This page is a masterclass in using unexpected content to build brand affinity and guide users. It cleverly links back to the homepage and encourages searching, all while showing a human side to a massive company. It’s a powerful lesson in how even the smallest details can create a memorable experience. 13. Discord: quirky 404 page Discord serves up one of the most imaginative 404 page examples by turning a dead link into an interactive animation. The quirky illustration and friendly message about cooking up noodles make the experience feel playful and uniquely on-brand. It’s a fantastic way to greet lost users with personality instead of a cold error message. This page shows how you can use storytelling and helpful links to guide users back to where they need to go. By offering links to its status page and support channels, Discord helps users find solutions while staying true to its fun-loving identity. It's a great lesson in making every interaction with your audience count. 14. Slack: minimalist 404 page Slack offers one of the most serene 404 page examples with its calming, interactive background. The page features a beautiful landscape with playful farm animals that wander across the screen, turning a potential moment of frustration into a peaceful pause. This design is a great example of how animation can create a soothing experience and reflect a brand's friendly nature. The page’s copy is straightforward and helpful, explaining the error and guiding users toward the Help Center or back to the previous page. The lesson here is that you don't need a lot of complexity to create an effective and memorable 404 page. A simple, beautiful design combined with clear direction is a powerful way to keep users engaged. 15. YouTube: playful 404 page YouTube offers a great 404 page example that uses humor and simplicity to address a broken link. The page features a quirky illustration of a monkey, along with a straightforward message that the page isn't available. This lighthearted approach is effective because it quickly diffuses any user frustration and keeps the experience friendly. The design cleverly guides users back to what they came for with a prominent search bar and a link to the homepage. This teaches a valuable lesson in user guidance: acknowledge the error, keep it simple, and make it easy for visitors to find what they need. It’s a clean and efficient way to handle a common website hiccup. Learn more about how to make a website with our extensive guide. What is a 404 page? A 404 page is an online page that appears when you click on a link that is broken and is therefore no longer (or in fact, never was) available. This can happen if someone mistypes the URL (or in other words, the web address that appears in the browser’s address bar). You can also reach a 404 page if a company has deleted or moved certain content from their website or has made changes to their permalink structure. When you create an eCommerce website, you can either leave the default option as is, or you can customize your 404 error page. The latter gives you the opportunity to craft an enticing design that will boost your customer experience. On top of the design, you’ll have the option to write a friendly, on-brand message that will provide visitors with the help and direction they need to keep browsing. How to create a 404 page that actually works Creating a custom 404 page is essential for keeping visitors happy when they hit a broken link. The best 404 page examples show that these pages can be both helpful and fun. Follow these steps to create an awesome 404 page for your website. 01. Design a clear and engaging page Start by clearly explaining that the page can't be found using simple, friendly language. Skip the tech speak like "404 error." Include links to your homepage, popular pages or main categories so visitors can keep exploring with ease. Adding a search bar also lets users find what they're looking for without any hassle. 02. Add personality Make your 404 page memorable by adding humor, illustrations or animations that fit your brand. Use brand elements like your logo, colors or mascots to keep things consistent and create a great impression. 03. Optimize for SEO Use a descriptive title tag like "404 page not found | [your brand]" and a meta description that briefly explains the page while guiding users to main content. Include internal links to important pages to improve navigation and help search engines understand your site. If you don't want the page indexed, add a noindex meta tag. 04. Implement and test Follow your website platform's instructions for custom 404 pages and make sure all broken URLs redirect properly. Test the page across devices and browsers to confirm it works perfectly. By following these steps and drawing inspiration from the best 404 page examples, you can reduce bounce rates, improve user experience and strengthen your brand. 404 pages FAQ Why are 404 pages important? 404 pages are essential for maintaining a good user experience. Instead of leaving users frustrated, a thoughtful 404 page can redirect them to relevant content, reducing bounce rates and keeping them engaged with your site. Do 404 pages affect SEO? A few 404 pages won’t harm your SEO, but too many can signal structural issues to search engines. Regularly monitor and fix broken links using tools like Google Search Console to ensure your site remains crawlable and user-friendly. What should a 404 page say? Keep it simple and friendly. Something like "Oops, we can't find that page" or "This page went on vacation" works great. Add a suggestion for what to do next, like checking out your homepage or using your search feature. How do I fix 404 pages? Start by figuring out why the page disappeared. If you deleted it by accident, bring it back or redirect people to something similar. If it's because of broken links or typos, fix those and make sure your 404 page helps guide people where they want to go. What should a 404 page look like? Your 404 page should feel like part of your brand - same style, same vibe. Include your logo, a friendly error message, links to popular content and maybe a search bar or contact info. Some sites add fun graphics or witty copy to make hitting a dead end feel less like a bummer.

When we click on a website, most of us are used to being met with sleek and modern designs. But every once in a while, you may come across a site that harks back to an era of classic design—featuring retro typography and/or vintage imagery. Ironically, embracing vintage aesthetics can breathe new life into your web projects. Case in point: check out these 13 retro websites and learn how they use retro web design to tap into a sense of nostalgia to leave a lasting impression. Just getting started with your website? Create a website with Wix for free today. 13 retro websites for inspiration When we think about retro aesthetics (a.k.a. “Y2K aesthetics”) in website design, we typically imagine the era from the early 90s till the mid-2000s. Websites created in the early days of the internet—when web designers faced a lot of technical constraints—naturally developed a unique style. It's important to mention that retro website design isn’t appropriate for all categories of websites. For example, if you’re designing a corporate website, then a retro design may feel too flashy or off-brand. Retro aesthetics generally work best for personal sites like portfolios, graphic design websites or illustrator websites because it allows their site owners to unleash their creativity. Now without future ado, here are 13 of the best websites to draw retro web design inspiration from if you think a vintage-style website could be a good fit for you. Learn how to make a website that embraces the best aspects of vintage website design. Aroke1 Kurt Champion Shiqian Pan Ayelet Raziel Kevin Ward Jamus Andrest Good UX designer Jenny Nguyen Essi Rub Bluemonday.tv Timeless Pieces Julia Trindade Iris Sun 01. Aroke1 Pale yellow color paired with large content blocks with pixelated typography and underlined links were perhaps the most popular style decisions in the early 2000s. Many websites were created with that retro web design aesthetic, including large eCommerce platforms like eBay (eBay was redesigned only in 2011). Tal, the creator of the website Aroke1, embraced this Y2K web design aesthetic, creating a website that is sure to resonate with anyone who experienced the early days of the web. The website manifests this retro style not just on web elements but also on images. Explore the world of eCommerce design examples for further inspiration. 02. Kurt Champion Kurt, a graphic designer based in London, puts his works front and center of his portfolio site, using a visual style of web design that offers a nostalgic charm. The underlined blue links and large blocks of text in sans-serif typeface create an impression of a strangely familiar design. 03. Shiqian Pan Back in the day, web designers often experimented with visual form. Some early design decisions may seem a bit awkward now. For example, it's nearly impossible to imagine a modern website mixing handwritten fonts with sans serif fonts in the same paragraph or using more than three colors in the same content block. Unless, of course, the designer intentionally wants to convey the feeling of vintage web design, just like Shiquian Pan did on her website. 04. Ayelet Raziel Another popular design decision in the early 2000s: creating linear gradients from vibrant colors. Designers liked to use gradients to create visual interest and get visitors to linger on the site. Gradients, of course, still work great for modern websites. Below you can see how Ayelet Raziel relies on gradients and retrofuturistic elements, like simple geometric shapes, to create a memorable experience with her take on retro web design. 05. Kevin Ward Along with linear gradients, simple geometric patterns were also popular among web designers in the late ‘90s. Geometric patterns can help to introduce dimensionality in visual design and make it more interesting for visitors. Here you can see how graphic designer Kevin Ward nicely pairs a simple grid with content and imagery. Interestingly, a grid in this example serves a clear functional purpose—it directs the visitor's attention to the imagery. 06. Jamus Andrest The 90s were the era of exploration of three-dimensional textures. From motion pictures to popular games, designers experimented with 3D forms to create new and more immersive experiences. No wonder 3D objects were incorporated into websites, too. Back in that time, web designers often used pseudo-3D objects (not pure 3D but rather 2D isometric objects) to create fresh looks. Jamus Andres contextualizes pseudo-3D elements within a minimalist website design. The result: a distinctive visual style and retro web design that’s hard to forget. 07. Good UX designer When designers are on the hunt for a unique visual style that can help them stand out of the crowd, some over-rely on complex animated effects to impress visitors. However, it's possible to achieve the same goal using simple graphic elements. Miko proves that bold, vibrant colors paired with simple typography can create a unique visual identity. 08. Jenny Nguyen Jenny Nguyen expertly uses design queues to create a clear hierarchy of content. She uses a limited number of graphic details (one typeface and a color palette of a few colors) to achieve this, also adapting a retro web design style that feels familiar to the early days of the web, when designers had to deal with many visual constraints. 09. Essi Rub It’s rumored that green and red colors don't work well together, low-resolution images create bad impressions and rotating objects are a no-no. But Essi Rub proves that it's possible to create cool designs by breaking the rules. In fact, this website is one of the most notable examples of early 2000s retro web design—it's both fun to browse and features a unique visual language. 10. Bluemonday.tv Vintage styles and retro web design look even more gorgeous when paired with modern flair. Creative studio Blue Monday nicely bakes vintage elements into modern design. Their site imitates the aesthetics of the late 2000s websites while making the most of modern techniques, such as animated transitions and embedded videos. 11. Timeless Pieces Is it possible to trim down design elements to the absolute minimum without making the site too boring? Yes, according to Timeless Pieces. The site uses a monochrome color scheme, and its homepage features simple text against a single-color website background. But rather than making the site look boring, these design decisions help the site look fresh and modern. 12. Julia Trindade Low-resolution images and pixelated icons are attributes of the early days of the web. Nowadays, it's possible to use these attributes to create a fresh and unique visual appearance. Julia Trinade does precisely that on her website. A black-and-white Polaroid photo is used as a background and nicely accompanies the text block. A pixelated icon of the sun and cloud at the top left corner of the screen nicely reinforces the design. 13. Iris Sun Iris Sun's website is another example of minimalist-design-done-well. The site only features essential content and functional elements. It uses ample white space to guide the viewer's attention to individual sections and functional blocks. Enlarged typography and a color palette with a limited number of colors reinforce this retro web design, making it truly timeless. How to bring the retro aesthetic to your own web design Looking to experiment with vintage web design? Try these tips on for size: Choose a retro-inspired color palette: One of the most defining features of a retro aesthetic is the use of bold and vibrant colors. Consider using a color palette generator to find colors that were popular in the 90s, such as mustard yellow, burnt orange, or baby blue. Use vintage typography: Look for fonts that were popular in the era that you’re trying to draw inspiration from, such as Futura or Garamond. Check out the article best fonts for your website to learn more about font selection. Incorporate retro graphics: Retro design often features stylized illustrations and graphics, such as grainy textures and geometric shapes. Use a minimalist layout: Many retro designs are characterized by clean, simple layouts with plenty of whitespace. It can help draw attention to your graphics and typography. Consider incorporating vintage-inspired animations: Retro animations can add a touch of whimsy to your retro web design design. Look for examples of vintage cartoons or advertisements for inspiration. To help you with this we've put together specific design tips by era: Designing a retro 1920-30s inspired website? Go with geometric and serif fonts like Futura or Broadway. For your color palette think art deco luxury — black, gold and ivory. For this style keep your layout minimalist and structured. Designing a mid-20th century inspired website? Opt for script fonts like Pacifico or Lobster. Use a diner color vibe to complement it, something like pastel pinks, mint greens and soft blues. Grease who? Rounded button and colorful buttons will cement your retro design for these decades. Designing a retro groovy site, think 1960s-70s? You need funky, bubble fonts like Cooper Black. You know with this retro style, groovy is the name of the game — earthy tones, mustard yellows and burnt orange for your color palette. You'll also need psychedelic, asymmetrical designs to complete the look. Designing something neon and arcade from the 1980s? Choose pixelated or bold futuristic fonts. Then you'll need some sort of cyberpunk color theme to go with it, neon blues, purples and hot pinks. Use pixelated or bold grid layouts to make it r

Blogs, forums and websites are three popular online platforms that can serve different purposes for your business. Each has unique features and benefits that can help you connect with your audience, share information and build your brand. A blog is an online platform for sharing personal thoughts and information, a forum is a discussion space for online communities and a website is a collection of web pages accessible on the internet. Understanding the differences between these platforms is important for any business owner or website manager. It allows you to make informed decisions about where to invest your time and resources to achieve the best results - with your branding, marketing and potentially sales too. What is a blog? A blog is a type of website where content creators or businesses, can publish new content regularly in an informal or conversational style. The primary purpose of a blog is to share information, thoughts or experiences with an audience. These blog examples are a great way to be inspired. It's an online platform that encourages interaction through comments, guest posts and social shares. Start a blog today with the Wix blog maker. Common features of blogs Regularly updated posts: Blogs thrive on fresh content that's posted on a consistent basis. Categories and tags: These help organize content and make it easier for readers to find related posts. Author profiles: Information about who is writing the blog posts, which can help personalize your blog and build authority through authorship. How businesses benefit from having a blog Blogs can be a powerful marketing and branding tool when done well. Other benefits of blogging for business include: Establishing authority: By sharing expertise in your field, you can become a go-to resource. This can also help keep readers coming back to your brand, for your quality content first and then your product or services. Improving SEO: Regularly updated content can help improve your site's visibility on search engines. The better you rank in search results, the more potential organic traffic you can generate to your blog. Websites with active blogs tend to have far more indexed pages and inbound links than those without one, which compounds over time into stronger organic visibility. Building relationships: Engaging with readers through comments can create a community around your brand. You can also use a blog for networking within your industry by collaborating with other businesses on guest posts. Driving traffic: Compelling content can attract visitors to your site via search or other channels, which may lead to increased sales or conversions. What is a forum? A forum is an online discussion site where people can hold conversations in the form of posted messages. It's a place for sharing knowledge, asking questions and discussing topics of mutual interest. Forums are typically structured around communities and are a primary role online for fostering group communication. Common features of a forum Threads: Discussions are organized into threads, each focusing on a different topic or question. User profiles: Members have their own profiles showing their activity and contributions to the forum. Moderation: Forums often have moderators who oversee discussions and enforce rules. Sub-forums: Larger forums may be divided into sub-forums to cater to specific subjects or interests. Start a forum and build your own community with Wix Groups. How businesses benefit from having a forum Community forums move in and out of fashion, depending on how users behave online. In 2024, they're having a resurgence as Google starts to rank high profile forums (Reddit, Quora) in search results. Forums are also a great way for businesses to control their own online space, without being at the whim of search engine or social media algorithms. Customer support: A forum can serve as a platform for customers to help each other, reducing the need for large, round the clock customer service teams. This can be helpful if you're starting your business small. Market research: You can gain insights into what your audience thinks about your products or industry trends. Community building: Forums can create a sense of community among users, leading to increased loyalty to your brand. Content generation: User-generated content in forums can provide valuable content for other marketing efforts. What is a website? A website is a collection of related web pages under a single domain name, typically produced by a single person or organization. It provides general information about your business, allows you to showcase products or services and offers ways for people to get in touch with you. Wix provides an easy-to-use website builder with designer-made, fully customizable templates. Learn how to create a website for beginners. Learn more: Small business website statistics and how to make a website Types of websites There are a few main types of websites including: E-commerce sites: Where customers can browse and purchase products online. Informational sites: These provide educational content on various topics, also blogs falls under this category. Portfolio sites: Used by artists and professionals to display their work. Corporate websites: Offer detailed information about a company's operations, team and values. May also be referred to as an enterprise website. Benefits of having a website for your business There are many benefits to having for your business. These include: Visibility: Having an online presence is essential for being found by potential customers. Credibility: A professional website can establish trust and legitimacy for your business. Marketing: Websites are crucial for online marketing strategies, including SEO and content marketing. Sales: For many businesses, a website acts as the primary channel for generating sales. Isn't a forum part of a website? It's common to see forums as standalone platforms but they can also be an integral part of a larger website strategy. If you're creating a business website and considering whether to add a forum or not, it's worth considering that adding a forum to your website can enhance user engagement by providing a space for discussion and interaction. It can also act as a self-service support center where website users help each other. Forums can complement your website by adding depth to the user experience. They encourage community participation and can keep visitors returning to your site for more of this interaction. When integrated thoughtfully, forums can be a powerful tool in maintaining an active and informative online brand. Blogs vs forums vs websites in comparison Understanding the structure, audience interaction and content style of blogs, forums, and websites is key to utilizing them effectively. Each platform serves a unique purpose and offers different benefits for your business. Structure Blogs are typically organized in reverse chronological order with the latest posts appearing first. Forums are organized into categories and threads that allow for topic-specific discussions. While website have a more static structure with pages organized by content type or purpose. Audience interaction In blogs interaction occurs mainly through comments on blog posts. Whereas forums are designed for peer-to-peer interaction within threads and posts. On websites interaction can vary, ranging from contact forms to live chats or user accounts. Content style The content style of blogs is conversational and personal, it often reflects the author's individual voice even on business blogs. Forums contain user-generated content that varies widely based on the community's nature and rules. Websites often take a professional tone, content is usually more formal and can be informational or transactional. Business goals When it comes to business goals, blogs are an effective part of content marketing and establishing thought leadership in your industry. Forums on the other hand are great for building a community around a service or product and offering peer-to-peer support. Websites are necessary for providing an official online presence that showcases your brand and offerings. Audience preferences When it comes to the different audiences, blogs attract readers interested in learning, staying updated or being entertained. On the other hand, forums appeal to users who want to engage in discussions, seek advice or share experiences. Websites serve potential customers looking for specific information about your products or services. Strategies to grow a blog To promote your blog and keep your audience engaged, you'll need to employ number of effective strategies. Here are some tactics that can help you achieve success with your blogging efforts: Identify your niche Focus on a specific topic that you know and love and go deep with it. If it's a topic you know, chances are you know the audience inside out as well. Specialize in an area that interests you and meets the needs of your audience. For Hanna Kimelblatt, Blogger and Growth Marketing Expert at Wix.com, Just as important as what your audience wants to read, it’s finding a topic you enjoy writing about. Blogging can be one of the most fun activities you can do, but it could also feel like a chore if you’re not passionate about its content. Turning something you love and know a lot about into blog posts is a great strategy to attract readers: they’ll come for the knowledge, but they’ll stay for your authentic outlook and first-hand experiences. Create and publish quality content Valuable content is important for blogs. This includes useful information, insights and updated or unique information that resonates with readers. You'll need to publish posts regularly to keep your audience coming back for more. Promote your blog Share your posts on a range of social media platforms to reach a wider audience. If you can add comments to your blog and engage with readers there, it can be a great way to foster a community. Blogs often perform well in search engines, which can be an effective way to generate traffic to your blog, including new readership. Strategies to grow a forum Creating an active and engaging forum requires thoughtful methods that encourage participation and foster a sense of community. Here are some tactics to help you build a thriving forum: Encourage user participation Make sure new members feel at home and are encouraged to participate, this means you'll need to moderate all comments to make sure your space is respectful for all participants. You can also recognize contributions from members to motivate continued engagement. You can offer awards systems and prizes to do this. Moderate effectively Establish clear guidelines and rules for behavior to maintain a positive atmosphere. Regular moderation also helps prevent spam and resolve conflicts, keeping your forum healthy. Provide valuable content Expert Q&A's are an effective way to engage participants and create content valuable to your members. You can invite specialists to answer questions in your forum, adding value for your members. Consider providing content that can't be found elsewhere to attract and retain users. Strategies to grow a website To build a website that not only attracts visitors but also converts them into customers or followers, you need to focus on user experience and conversion optimization. Here are some tips to help you understand how to design a website that does just that: Great user experience Your website should be easy to navigate, with a clear hierarchy and menu structure. Users must be able to find what they want easily and quickly, which means your website must make sense to them and the way in which they will explore it. Page speed and load times are important. A fast-loading website keeps users from leaving out of frustration. It also encourages them to take actions on your site as you want them to - sign up for something, convert. This also means your site should be mobile-friendly. Wix offers secure, scalable web hosting built in when you create your website. Update content regularly Keep your content fresh and relevant to encourage repeat visits. This includes your branding, as well as specific product, service and contact information. Guide users towards the actions you want them to take, whether it's making a purchase or signing up for a newsletter. You should always test, review and improve your call to actions as well. If they work, how can they be replicated in more places; if they don't work, how can they be improved to work. Building trust with your visitors A website is a good place to share customer reviews and success stories to build credibility around your brand and offerings. From your site you should make it easy for visitors to reach out with questions or support needs.

As more of life takes place online, businesses are looking to engage with their target audience quicker, or fear losing them. Gen Z’s typical attention span clocks in at a mere 8 seconds, while Millennials can hold focus for 12 seconds. To make a valuable first impression online, add a splash page to your website. This strategic page, also known as an intro page, greets visitors before they even reach your homepage—and can engage them immediately. This article will explore exactly what a splash page is, why it’s useful, and how to add one to your website. We’ll also show you some great examples to help you build a splash page of your own. Ready to make a splash? Start by creating a website of your own. What is a splash page? Splash pages capture a visitor's attention before entering your website. Your splash page introduces them to your site and then leads to the homepage. A splash page can both benefit your branding and marketing efforts by maintaining brand consistency and messaging, and be used for a variety of practical scenarios. From a design standpoint, this web “accessory” will enhance your website’s look and impress viewers with flair. Splash pages may also utilize more web design elements such as animations, video and unique elements than a website’s main page. Splash page vs landing page vs homepage Many web users confuse a splash page with a landing page or homepage, but while these three web design assets share similar forms, they perform different functions on a live website. A landing page is a destination, a single page that gets visitors to complete an action or click through to an end goal. Your homepage acts as your website’s main page. Apart from images and a description, a homepage typically also includes a navigation menu that visitors use to browse through the site’s categories and pages. Why use a splash page? A splash page can perform many functions on your website. Browse through the options listed below and decide your own splash page’s purpose. Focus on just one or two goals to keep it short and sweet. Charm visitors Use complementary visual elements on your website’s splash page to show off your work and grab your users’ attention. This clever marketing tactic can work for any business site, but it especially shines for art, photography or design portfolios. Some of the best website designs use splash pages to show off photographs, graphic designs or videos and give visitors a taste of what’s to come. Advertise a launch or event Use a splash page to showcase a soon-to-be-released product or an upcoming event and further your marketing efforts. This can effectively notify visitors and create excitement around your upcoming launch. With this marketing momentum in mind, add a contact form to your splash page for extra engagement, letting visitors know that you’ll use this information for future updates. Restrict access to your site If your website deals with sensitive content or products that are restricted to a particular group, a splash page is a smart way to add a prominent disclaimer. For example, an online alcohol store can use a splash page to ensure that visitors to their website are of legal drinking age. Allow visitors to choose a language or region Building a multilingual website will make information about yourself or your brand more widely available by providing translated and localized content for users. A splash page can provide space for users to choose their language and location preferences before they arrive at your website. This makes for easy navigation and a pleasant user experience. Alleviate wait times While stellar website performance and page speed are of utmost importance for users, there are, in fact, times when a page or screen needs to load. Particularly for mobile websites, splash pages can be used to display creative elements (like a loading bar) to indicate the remaining time until the next screen loads. As Khalil Habashi, technical and UX designer for Wix, explains: “On mobile, there is way less incentive for users to wait. Especially because mobile users are out in the world, on-the-go and time is a commodity. That's why today, mostly on mobile, you see gamification of splash screens with tap gestures and swipe features. It’s a creative and playful way to keep users engaged while they wait.” Habashi also explains that this gamification approach is only appropriate for mobile splash screens, since on desktop, users browse differently; they’ll likely click to another window or leave. For desktop users, it’s recommended to clearly indicate the expected page load time. Evolution of splash pages As with most web design trends, splash pages have been considered both en vogue and passé. In web design’s evolution, flash technology was new in the late 90s as, “interactive menus, splash pages, decorative animations, and beautifully rendered bubble buttons dominated the web design trend to wow people.” But in the mid-to-late 2000s, splash pages already felt dated and drab. In 2014, Gene Crawford discussed with Creative Bloq why this “long-dead design pattern” was already making a comeback. According to Crawford: “I actually feel that [splash pages] may help draw the visitor in more, as the creators of the original splash pages intended, and it makes really neat visual interactions possible, like the main navigation bar scrolling into place and becoming 'locked' in the header area. This simple movement really helps to focus the visitor’s attention on the site's navigation.” Crawford’s key takeaway was that if a splash page created any friction to the user experience, it should not be used. Jenna Romano, web design blogger at Wix, shares that a splash page must align with a website’s cohesive visual identity. “A splash page is not a pop-up that is distinguished from the rest of your site, it’s almost a website in and of itself,” Romano shares. “It must uphold the functional and visual aspects of the overall web design” To put it simply, a splash page should draw visitors in—not push them away. View minimalist websites to gain inspiration for your splash page. SEO and splash pages Splash pages can impact your SEO, for better or worse, depending on how they’re designed and implemented. A key challenge is making sure search engines can crawl and index your site effectively. If your splash page includes minimal text or lacks proper links, it might block search engines like Google from accessing deeper pages, which can hurt your visibility. Google’s mobile interstitial guidelines add another layer to consider, especially with mobile-first indexing. Splash pages that block key content or disrupt the mobile experience can negatively impact rankings. For example, large pop-ups that are hard to dismiss frustrate users and signal poor usability to Google. To avoid splash pages causing any SEO issues, follow Google’s popup guidelines. First, remember that Google uses mobile-first indexing, so pay attention to their guidelines on mobile interstitials. Keep splash pages simple, easy to close and optimized for mobile accessibility. When done right, a splash page can deliver a strong message, improve user interaction and maintain solid SEO performance. 5 splash page examples for inspiration Let’s look at some great splash page examples: Zara As a global retailer, Zara’s corporate website is available around the world. When you first enter the website, Zara’s splash page greets you and asks for language and location information. This simple step, using two drop down menus, optimizes and personalizes the browsing experience with the correct language and currency for pricing. In addition, Zara’s splash page has a minimal, almost quiet design. A striking image puts Zara’s clothing front and center, enticing visitors to click through to the good stuff. The overall aesthetic is consistent with the brand’s products and brand identity, and confirms that visitors have landed in the right place. Spritz Society Upon entry to Spritz Society’s bright and colorful website, an age verification splash page greets you. Think of it like a virtual bouncer, or getting ID’d to confirm that visitors are the legal drinking age to access the site. While there is no law or regulation that requires age verification, with DTC alcohol products on the rise, more attention is falling on alcohol brands to provide clear verification on their websites. There are more age verification steps such as state-approved online verification providers and carrier ID inspection (adult signature required upon delivery) to prevent underage sales of alcohol. Regardless, if your brand sells alcohol, cannabis or any other age-specific product, the first and most important step is a splash page to verify that all visitors are of legal age before accessing your content. H&M Here’s another fashionable splash page example for location and language selection. H&M’s splash page lists every possible location and language by continent. Unlike a drop-down menu, this method clearly and conveniently lays out all the relevant information. Furthermore, each language is localized and displayed in the correct dialect, which makes this more accessible for first-time visitors to navigate to their respective site. H&M’s splash page also showcases their brand identity, with bold on-brand imagery that highlights their products. The New York Times The New York Times not only asks users to log in, but also requires visitors to subscribe before reading their articles. This “paywall,” or a splash page that requires readers to subscribe or pay a fee before accessing content, is a common monetization strategy among digital publications. For first-time visitors, The New York Times offers three articles free of charge to sample content and entice them to subscribe. On the fourth article, the paywall pops up. When creating your splash page, keep in mind that, without proper implementation, paywalls can alienate audiences or negatively impact customer retention. Football.com Football.com’s splash page takes language and region into account, cleverly playing on the variation between American football and European football (known as soccer to most North Americans). With clear visual representation of each respective sport, users can select their desired region and game version. Once they’ve selected, they receive curated content based on their preferences. This splash page example also includes an option to opt out from seeing it in the future. By selecting “Don’t show me this again”, returning users can bypass the splash page on return visits. How to create a splash page If you’ve decided a website splash page is right for you, you have two methods to create your own: do it yourself or hire a designer. Do it yourself When you use a website builder like Wix, you can access a range of customizable templates to suit your website needs. Alternatively, you can use the templates as inspiration to create something unique from scratch. Check out these splash page templates and start creating your own. Keep the design simple and visually appealing to grab visitors' attention. Use high-quality images, concise text and a clear call-to-action (CTA) that encourages users to explore further into your website. Clearly communicate the purpose of your splash page, whether it's to announce an event, promote a product or collect visitor information. Review that the message aligns with your website's overall goals. Consider when the splash page should appear – upon arrival, after a few seconds, or when a specific action is taken. Add interactive elements like animations, videos or interactive forms for higher user engagement. Make sure your splash page is mobile-friendly to provide a seamless experience across devices. Provide a seamless transition from the splash page to your main website content. Include a visible option to enter the site or continue browsing for a user-friendly experience. Track analytics on your splash page to measure the splash its performance, including conversion rates and user behavior. Use this data to optimize design elements and messaging for better results. Hire a designer Alternatively, you can hire a freelance web designer to create your website’s splash page. What to include in your splash page and why Before you start building your splash page, define your goals. Are you looking to promote an upcoming event? Do you want to wow visitors with stunning visuals or grow your mailing list? What you include in your splash page will vary by industry, personal taste and business goals. Try including these effective elements in your splash page: Eye-catching visuals: A splash page can attract visitors with intriguing visual elements that represent yourself, your work or your brand. Since a splash page typically includes very few elements, upload a background image that will stand out. Speaking of visuals, be sure to create a logo and include it on your splash page—since this is the face of your brand, it will indicate to visitors that they’re in the right spot. Concise messaging: A splash page should include a succinct message that informs the viewer, describes your brand and conveys that there’s more to come. Apart from welcoming users to your page, you can include text that will inform your audience of relevant updates or provide them with instructions before entering your site. Or you could use it to even set the tone with an inspiring quote. Remember to use short, action-oriented text—visitors shouldn’t have to read a full page before reaching your site. Remember to also use language that’s consistent with your brand identity. A clear exit link: Your intro page must carry viewers to your homepage. Add a button with a clear call-to-action that reads “enter here” to ensure visitors reach their final destination. If the main purpose of your splash page is to give visitors language options or view a specific website version, this is the place to let them choose their preferences and direct them to the relevant homepage. Ideally, splash pages shouldn't ask visitors to take specific actions. However, if your splash page promotes an offer, advertises a specific product or directs traffic to a certain page—use a clear call-to-action. How to optimize a splash page While you can design a splash page however you please, consider these pro tips while you create your own: 01. Use visual hierarchy Keep visual hierarchy in mind when laying out your site’s splash page elements. Consider each component’s size and placement to ensure everything works in a fluid and effective manner. 02. Keep it consistent Since the splash page is a preface to your website, keep the style—including use of language, as well as your website’s color scheme and imagery—consistent with the rest of your website design. This will not only please visitors aesthetically, it will also strengthen your branding. Learn more: What is web design? 03. Ensure speedy loading time A slow loading website will cause even the most patient of people to leave a page. When creating your page and adding in elements, follow a flat architecture structure and keep in mind how each element may affect your page speed. 04. Add subscription forms and social media accounts A splash page lets you capture contact information and sign up both new and returning visitors for your newsletter mailing list. Additionally, add social media icons linked to your relevant accounts to help your audience to follow you and stay up-to-date with your latest ventures. Learn more about how to make a website with our extensive guide.

Bring your inspiration to life with a Wix website → When you create a website on your own, using a premade template can help provide you with design foundations, guidance and useful features from the start. Our talented Wix design teams work enthusiastically to come up with new and updated website templates regularly, providing our users with gorgeous designs, concepts, layouts and features that are fully customizable and free to use. In this article, we’ll showcase 30+ new, trending website templates by Wix that will give you the creative freedom you need to make one of the best website designs out there. So, whether you’re in the market to make a new website, portfolio, blog or more, you’ve definitely come to the right place. Learn more: How to choose a website template on Wix Need inspiration for your website? With Wix, learning how to build your own website from scratch is easier than ever. Choose from hundreds of customizable templates and use Wix’s easy drag-and-drop website builder tools to make your vision come to life. Turn your ideas into reality and see just how simple it is to create a unique, professional website. Best new Wix website templates The best websites aren’t made overnight...or are they? With these unique templates, you’ll be able to kickstart your site and have it ready in no time. Below, we’ve provided a list of fresh new templates categorized across a variety of industries. After you choose a website template that best suits your needs, you can customize your web design, revisit and edit it until you're satisfied enough to get it online. T-Shirt Store Website Template Beauty Supply Store Website Template Electronics Store Website Template Online Meditation Classes Website Template Dietician Website Template Therapist Website Template Bakery Website Template Ice Cream Shop Website Template Restaurant Website Template Online Fitness Program Website Template Fitness Trainer Website Template Online Yoga Classes Website Template Writer Portfolio Website Template Personal Profile Website Template Photographer Portfolio Website Template Artist Portfolio Website Template Graphic Designer Portfolio Website Template Subscription Box Company Website Template Business Consulting Company Website Template Printing Services Company Website Template Event Planner Website Template Music Festival Website Template Online Memorial Website Template Wedding Invitation Website Template AI Company Website Template Tech Company Website Template App Landing Page Website Template Personal Blog Website Template Travel Blog Website Template Food Blog Website Template Fitness Website Coming Soon Template Restaurant Website Coming Soon Template App Coming Soon Template New Wix templates for online stores These days, an online store is one of the best ways to launch and grow a small business. With the advanced features on our eCommerce website templates, you’ll have everything you need to display, sell and market your products and services online. 01. T-Shirt Store Website Template On top of this template’s trendy and organized design, a Wix Stores integration makes it easy for visitors to browse, shop and pay for their goods directly on your site. Customize this appealing site by creating your own logo, adding a unique headline and uploading product images to start marketing your brand online. 02. Beauty Supply Store Website Template With this new template as a starting point, you’ll have all the foundations you need to let your products shine. Implementing some of the best web design trends, like parallax scrolling and gradient backgrounds, this attractive website design is guaranteed to keep customers engaged as they search for their favorite products. 03. Electronics Store Website Template Perfect for corporate websites with a modern and professional tone, this template’s extensive galleries, strong CTAs and category strips make it perfect for displaying multiple products and special offers. A Wix Stores integration and search bar in the header make it a breeze for shoppers to find and purchase exactly what they’re looking for. New Wix templates for health and wellness Whether it’s for online meditation or an independent therapy practice, building a health and wellness website has never been easier, or more relevant. The following templates offer inspiring designs and features that will help you make the online world a livelier place. 04. Online Meditation Classes Website Template This serene and attractive new template for online meditation classes encourages visitors to take a breath, live in the moment and be mindful. Offering live streamed classes, memberships, and online classes—these practical features, combined with parallax scrolling, transparent video and animated movements—makes this design pleasantly and surprisingly in vogue. 05. Dietician Website Template Fresh and eye-catching, this is the ultimate new template for independent professionals in the health & wellness industry. A space for service descriptions will allow you to clearly outline your offers to new visitors. And thanks to a Wix Bookings integration, clients can sign-up for individual appointments or package deals through your site. 06. Therapist Website Template Greeting visitors with a headshot and short bio, this template is perfectly suited for therapists and other mental health professionals who want to display their clinical services online and build a client base. Simple and using a modern web design, your site will include a static website header, facilitating smooth navigation as visitors browse to find out more information about your services and professional experience. New Wix templates for food and restaurants Thanks to the convenience they offer customers, it’s safe to say that food and restaurant websites are here to stay. For business owners in this exciting and booming industry, these templates are perfect for marketing tasty goods, managing restaurant orders and capturing new loyal customers. 07. Bakery Website Template Visitors will love this bakery website template, which provides all the foundations for clear messaging and a flawless ordering process. Parallax strips add an attractive and trendy edge, while coinciding video strips allow you to give customers a lively glimpse at the baking process behind-the-scenes. 08. Ice Cream Shop Website Template A bright and charming template like this is perfect for shop owners with a knack for sweets. On a practical note, the live chat feature allows visitors to connect and ask questions at any time—major points for good customer service. 09. Restaurant Website Template This dynamic layout will grab the attention of food lovers before they even step foot in your restaurant. Thanks to Wix Reservations and Online Orders apps, customers can choose to book an open table for their party, or conveniently order food to be delivered. New Wix templates for fitness websites Fitness websites should be motivating, bold and energizing—and the following new templates were made with that in mind. Providing amazing solutions for getting your fitness business online, these templates not only look great, they’ll help you manage everything from class schedules to bookings and payments. 10. Online Fitness Program Website Template Inspire visitors to accomplish their fitness goals with this powerful website template for online classes and programs. Wix Bookings will help clients schedule their favorite classes online, and with on-demand videos, they can even do their favorite activities from the comfort of their own home. 11. Fitness Trainer Website Template Modern, cool and sleek, this site provides ample space for motivating new visitors, educating them about fitness and health, and guiding their exercise practice. For potential customers who want to be in touch about membership, the template’s contact page is an effective way to foster communication and ultimately build your list of clientele. 12. Online Yoga Classes Website Template Contrasting colors, charming imagery and dynamic animation are what makes this trendy Yoga template stand out. The attractive design is amplified by the user-friendly interface, which allows users to reserve a spot and pay for their favorite classes online. New Wix templates for online portfolios For creatives, freelancers and independent professionals—the best way to promote your work online is by building a portfolio website. With the right tools and design, the following templates will showcase your creations, get your work noticed and help you earn money from your talents. 13. Writer Portfolio Website Template Whatever the niche or genre, writers looking to exhibit their work and writing skills can use this clever portfolio template to build a professional online presence. Equipped with space for reviews, you can customize these quotes with the praises of readers to engage with and captivate new visitors. 14. Personal Profile Website Template The simple layout and colloquial tone of this versatile template should serve as an inspirational starting point for anyone building a personal brand. An additional blog section is a great way to emphasize your expertise by writing about what you love and sharing it with visitors. 15. Photographer Portfolio Website Template Plenty of white space framing the images of this template resembles a sophisticated art gallery setting. By uploading your own images and including text in the captions space provided, you can bring your visual journey to life while including purchasing details, like the size and price of each work. 16. Artist Portfolio Website Template For those looking to create a unique artist website, the asymmetrical layout of this new template offers an individual touch that will compliment your work. More than just a way to display your work, incorporating an online store into the mix will encourage sales and help earn you money from your art. 17. Graphic Designer Portfolio Website Template A clean portfolio template like this will allow your work to speak for itself. The interactive features create a lively style, and a prominent contact page makes it easy for future clients and collaborators to be in touch. New Wix templates for small businesses When building your small business website, the first step is to start with an impressive website template. Next, use the professional features provided to build your online presence, and market and grow your audience and revenue. 18. Subscription Box Company Website Template In order to start a successful subscription business, you need to ensure that you have the right infrastructure in place for your clientele. This template gets straight to the point, providing sections for describing your offers, outlining subscription steps, and the right tools to facilitate easy ordering and reliable delivery. 19. Business Consulting Company Website Template This sleek template provides a professional layout that’s made for business to grow. A strategic Book Nowbutton on the homepage entices potential customers to schedule a consultation. The About Us page provides space to make a good first impression by describing your company’s background and services and introducing the team. Subscribe to the Wix blog for a weekly dose of fresh web design tips and trends. 20. Printing Services Company Website Template Whatever service you're providing, customers are bound to be intrigued with this cutting-edge new template design. It’s professional design will definitely set your small business apart, and the comprehensive FAQ page is an efficient way to address common queries from new visitors. 21. Event Planner Website Template Impress potential clients with this classy, well-organized template that is just as beautiful as your events. Customize the Services section to list details about your work, and use the template’s impressive gallery to help visitors envision their next event with you. New Wix templates for events With an event website, you can manage and market events conveniently online. Use one of the following templates which are not only beautiful in design, but can help facilitate ticket sales, track RSVPs and provide marketing tools. 22. Music Festival Website Template This music festival template has everything you need to engage festival-goers and inform them about upcoming performances. After personalizing it with a location, line up and enticing imagery, you can sync this to your Instagram feed and watch the ticket sales soar. 23. Online Memorial Website Template Creating a memorial website is a touching way to honor someone you love and share with those that knew them. With this elegant template, you can pay your respects by uploading stories about the departed, and cherish the memories you had with them by uploading images to the site’s photo album. 24. Wedding Invitation Website Template Share your love story, collect RSVPs and provide details about your special night all in one place with this chic wedding website template. An integrated online registry makes it easy for guests to choose a gift you’ll both love, providing links to your wishlist and relevant shops. New Wix templates for hi-tech For hi-tech companies with a big vision, there’s no better way to kickoff a launch or spark interest than by creating a company website. The following diverse templates provide the right foundations to start, so you can focus on bringing your innovative ideas to life. 25. AI Company Website Template Sleek and futuristic, this template’s visionary aesthetic makes it the perfect starting point for a hitech company website. Impressive animated scrolling features are sure to engage future stakeholders who can subscribe to company updates using the integrated Wix Forms app. 26. Tech Company Website Template Here’s an innovative template that’s as impressive as your latest tech venture. Customizable, modern text boxes serve as a great space for sharing statistics and other information about your company, while a blog is an opportunity to share your expertise with visitors. 27. App Landing Page Website Template Bright and easy-to-navigate, this template is everything you need to encourage enthusiasm around your new product. The clean and organized sections provide space for showcasing details about your product, and the Wix Chat feature will encourage visitors to connect. New Wix templates for blogs For independent writers, leaders, and business owners, creating a blog with a blog maker is one of the best ways to share your ideas and expertise with the world. Not to mention, it's a great way to inspire new audiences and market yourself within your industry. The following blog templates have all you need to get started. 28. Personal Blog Template Your life, your blog. Thanks to its minimalistic design, this blog template is ready for you to shower it with personality. A large featured image on the homepage is the perfect place to include a photo that represents your experience, while a customizable social bar will encourage new followers to check out your writing. View more minimalist websites for design inspiration. 29. Travel Blog Website Template If you like globetrotting, starting a travel blog is a great tool for exhibiting the unique experiences you’ve had across different destinations. Whether you want to share tips and recommendations with visitors, upload photos and videos of your trip, this template has everything you need to take off. 30. Food Blog Website Template There’s a special place in the blogging world for food lovers, cooks and critics—and if you’re ready to carve out a virtual space of your own, this simple new template is a convenient way to start. Large featured images provide visitors with a tasty preview of your posts, while a search bar at top makes it possible to index your posts so users can effortlessly find specific articles or recipes. New Wix templates for coming soon pages When your site is being built or revamped, a coming soon page is a smart way to inform visitors and generate hype around your new business or web design. The following coming soon page templates each have a unique design and the features you need to inform customers and keep in touch. Learn more: What is web design? 31. Fitness Website Coming Soon Template Great for fitness instructors, personal trainers and gyms, this template’s energizing design will kickstart your client’s motivation. The trendy gradient background and website color scheme can be customized with your business’s own signature style. Then, use a logo maker to create your own signature logo to build brand awareness and excitement leading up to your grand opening. 32. Restaurant Website Coming Soon Template Start building potential customers' appetites with this coming soon landing page, uniquely designed for the food industry. Simple and to-the-point, this versatile template is great for informing new visitors about your upcoming services, and a built-in subscribe form is perfect for keeping them updated when you open. 33. App Coming Soon Template Boasting an engaging and eye-catching design, this coming soon template is an excellent way to countdown the arrival of your new app. A front-and-center subscription form will encourage new users to sign up for updates and anticipate its release, and social media buttons make it easy for visitors to engage with your active accounts. Explore more templates: Veterinary website templates Dental website templates Dog breeder website templates Chiropractic website templates Digital marketing website templates SaaS website templates Auto detailing website templates Barbershop website templates Cleaning service website templates Hair extension website templates

Turn your ideas into a website you love with Wix → Learning how to build a homepage that engages visitors is an essential part of creating a successful website. As the first page most visitors see, your homepage plays a key role in web design, helping communicate your brand, create a strong first impression and guide users to take action. Wix provides an easy-to-use website builder with designer-made, fully customizable templates, making it simple to create a homepage that looks professional and supports your goals. In this guide, you'll learn five homepage design tips, from creating a clean layout and choosing effective visuals to optimizing calls-to-action and keeping content fresh. TL;DR: how to build a homepage A well-designed homepage helps create a strong first impression, communicate your brand, and guide visitors to take action. By focusing on a clean layout, high-quality visuals, cohesive design elements, effective CTAs and fresh content, you can create a homepage that is both engaging and easy to navigate. Wix provides an intuitive website builder with drag and drop editing, making it easy to design and customize a professional homepage. Homepage tip Why it matters Keep your layout clean and easy to navigate Helps visitors quickly find important information and reduces clutter. Use high-quality images Creates a professional look and helps communicate your brand visually. Choose a cohesive color scheme and background Improves readability and creates a consistent user experience. Optimize your CTA buttons Encourages visitors to take action and explore your site. Keep content fresh and up to date Builds trust and shows that your website is active and relevant. Building a website for your business, passion project or side hustle should feel simple and exciting. Wix generates a personalized starting point with AI. You can customize every detail with intuitive drag-and-drop tools, while Wix handles the tricky parts to make building your site simple. That way, you can focus on what matters most: bringing your ideas to life. Ready to get started? Create your website today. How to build a homepage Keep your layout clean and easy to navigate Avoid high resolution images Ensure your color scheme and background work well Optimize your homepage buttons Update content regularly 01. Keep your layout clean and easy to navigate Keeping your homepage’s layout clean and clutter-free is essential. Site visitors tend to feel overwhelmed if they’re presented with an excessive amount of info and images. You will come off more organized and professional if your site’s content is well thought-out and tidy. Do: Choose a layout that is clean and easy to navigate. Make sure that all of your most important content and images are kept above the fold, where your viewers' eyes will most likely see them. Don’t: Avoid cluttering your homepage with too many images, icons, clip art, banners, never-ending text and so on. No one wants to sort through a messy page. So try to maintain a clean and minimalist website design. You can also take further inspiration from these homepage design examples. As Wix's AI website builder, Wix Harmony takes you from a single prompt to a business-ready site for any industry or creative vision, so your homepage starts organized rather than cluttered. You can even begin without leaving the AI tools you already use. Wix's native ChatGPT integration allows you to type "@Wix" in a conversation to invoke its Wix Harmony vibe code website builder and generate a full, live Wix website including booking systems and menus. Once your site exists, Aria, Wix's built-in AI agent, keeps it tidy. Aria can generate full sites, rewrite content, restructure layouts, configure business tools and manage site settings through natural conversation. 02. Add high resolution images A picture is worth a thousand words, right? When it comes to your homepage, this saying rings true. Photos have the ability to let your visitors know what you and your website are all about. If you don’t have access to high caliber photos, you can choose from the Wix Collection of professional-grade images. Simply follow these steps: go to the Wix editor → Add → Image → Change Image → Free From Wix. You can also use this excellent resource for free photos. Strong images can do the job of countless lines of text – use this to your advantage. Do: Use high-resolution photos that will make your users want to see the other pages of your site. Nothing says unprofessional more than a bad quality pic. Don’t: There’s no need to add every amazing pic you have at your disposal when still learning the ropes on how to make a website. A few solid images should be more than enough. 03. Ensure your color scheme and background work well together These simple, yet important elements set the tone for your homepage and will probably be the same throughout all of your site’s pages (for example, if you have a vintage website design, your homepage will reflect that). With that said, don’t you want to make sure that you pick wisely? The Wix editor makes it easy by giving you tons of beautiful backgrounds as well as handy preset color swatches called color palettes. You can click through them to see how they change the look of your site, or you can create your own customized palette. You can even upload one of your own images and set it as background. Do: Go with a color scheme and background that work well together and reinforce your brand (especially when working on corporate websites). Don’t: Steer clear of adding too many colors and don’t pick a background that will steal the focus from your main images and text. Looking for more inspiration? Check out these best website design examples. 04. Optimize your homepage buttons Not every homepage will have or even need buttons, but if you’re going to use them you should use them right. Your buttons, or call to actions (CTAs), are gateways to other pages, websites, promotional items, product galleries, and so much more. If the purpose is to make people take action and click, you’re going to have to make them tempting. Do: Keep the wording of the CTA as clear and short as possible – do your best to keep it under 4 words. Don’t: Try not to let your CTA go unseen. If you want people to click through, don’t overlook the importance of placement. 05. Update content frequently You can’t have a perfect homepage without good solid text. Your first objective should be to ensure that site visitors immediately understand what your site is about. But remember, you’ll be able to go into more detail on the other pages of your website, so there’s no need to write a novel. For example: writing a bio about yourself on your homepage is just repetitive when you have a separate page titled “Bio.” Getting carried away and writing overly descriptive paragraphs is a surefire way to make your users fall asleep. Do: Keep your text fresh and current. Doing so will let readers know that your website is up to date and a dependable source of information. Don’t: Do. Not. Over. Do. It. In most cases, nobody is looking to settle down for a few hours to read all the text on your website. Be sure not to lose your visitors’ attention by going into way too much detail or repeating yourself when you just don’t need to. Learn more: What is web design? How to design a homepage that converts visitors A homepage converts visitors when it makes one offer clear, guides attention toward a single action and removes anything that slows the decision. A good-looking homepage holds attention, but a converting homepage turns that attention into sign-ups, purchases or bookings. Layer these conversion principles on top of the design tips above. Lead with a clear value proposition: State what you offer and who it helps in the first thing visitors see. If someone cannot tell what to do next within a few seconds, the page is working against you. Give the page one primary action: Pick the single outcome that matters most, then make that call to action the visual focus. Competing buttons split attention and lower conversions. Place social proof near the decision: Testimonials, reviews or recognizable client logos reassure first-time visitors at the moment they are deciding whether to act. Reduce friction: Fast load times, short forms and simple navigation keep visitors moving toward the action instead of dropping off. Match the message to the visitor: A homepage converts better when its headline reflects what the visitor came looking for, so align it with your main traffic source and audience intent. Wix includes built-in analytics so you can track how your homepage converts and adjust it over time. "Every page on your site should have a purpose. When your headlines, URLs and content all align with one clear topic, your SEO becomes a lot stronger." - Yossi Fest, Senior Technical SEO at Wix How to make a homepage with Wix If you're wondering how to make a homepage, Wix makes the process straightforward. With designer-made templates and drag and drop editing tools, you can customize your homepage, add content, and create a professional-looking website without coding. Follow the steps below to get started. Choose a website template: Start by choosing a designer-made Wix template that matches your website’s purpose, whether you’re creating a business site, portfolio, blog or online store. Wix has over 2000+ pre-designed, fully customizable, and mobile-optimized website frameworks to enable fast website creation without coding. Customize your homepage layout: Wix provides an intuitive drag-and-drop website builder that lets you adjust your layout, move sections around, and create a homepage structure that fits your brand. Add your key content: Include the most important homepage elements, such as your headline, supporting text, images, buttons and links to other pages. Refine your design: Update your colors, fonts, background and visuals so your homepage feels cohesive and easy to navigate. Wix speeds up designing a website with fully customizable templates for any industry. Preview and publish: Before going live, preview your homepage on desktop and mobile, make final edits and publish your site when everything looks ready. How to make a homepage FAQ What should a homepage include? A homepage should include a clear headline, relevant images, easy-to-navigate sections, and calls-to-action (CTAs) that help visitors find information and take the next step. How do you build an effective homepage? To build an effective homepage, focus on a clean layout, high-quality visuals, a consistent design, clear CTA buttons, and up-to-date content that supports your goals. Can I make a homepage without coding? Yes. Website builders like Wix make it possible to create and customize a homepage without coding using designer-made templates and drag-and-drop editing tools.

Ready to showcase your best work? Start building your portfolio → A professional portfolio is a collection of work samples and other documents that provide an overview of your abilities and qualifications. By putting your portfolio online, you can proudly display your work to the world and establish yourself as an expert. “Professional is not a label you give yourself, it’s a description you hope others will apply to you,” says Harvard business professor, David Maister. But what actually makes someone a professional? For starters, it involves a certain level of knowledge in your field. You also need authority, experience and credibility in order for others to see you in this light. And what better way to achieve this than to create a portfolio website that highlights your expertise? But what goes into building a professional portfolio and what other advantages does it provide? Here’s everything you need to know. TL;DR: how to make a professional portfolio Building a standout portfolio is less about showing everything you've done and more about curating the few pieces that prove what you're best at. This guide breaks the process into nine practical steps, from choosing a domain to maintaining your site over time. And you do not have to start from scratch. Wix gives you the tools to make a portfolio website fast, so you can focus on the work that matters. What you'll learn from this guide How to choose a domain and pick a template, or build with AI How to feature and organize the work that tells your story How to build your portfolio's structure and design How to write effective content for each project How to review and maintain your portfolio over time What to include and which common mistakes to avoid What is a professional portfolio? A professional portfolio is your personal highlight reel. It showcases your projects, achievements and skills in a clear and engaging way. Unlike a resume, which provides a quick snapshot of your career, a portfolio goes deeper. It visually demonstrates your expertise and the impact you've made, helping potential employers or clients see your talents in action. An effective portfolio is adaptable. It should reflect your industry and the roles you’re aiming for. For example, if you’re a graphic designer, focus on creative concepts and completed designs. If you’re a writer, include your strongest pieces. Tailoring your portfolio ensures it’s relevant and resonates with your audience. More than anything, a portfolio gives you an edge. It proves your value through thoughtfully curated work and leaves a lasting impression that words alone can’t achieve. How to make a professional portfolio in 9 steps Choose a domain Pick a template or use AI Feature work that tells your story Organize your portfolio Build your portfolio structure Design your professional portfolio Write effective content Review your site Maintain your portfolio 01. Choose a domain Your domain name is how people are going to find your professional portfolio, so you’ll want it to be memorable and professional. Having a dedicated domain name also gives you credibility and authority. Ideally, it should reflect who you are and what you do by including the title of your website, your name or your professional field. If you’re feeling stuck and want some assistance, try this domain name generator to get the ideas rolling. 02. Pick a portfolio template or use AI If you compare creating a portfolio to building a house, your template is like the foundation for the rest of the structure. Your professional portfolio is not only a way to consolidate your best work but it also helps to establish the identity of your personal brand. When choosing your portfolio template, consider how you envision the visitor experience and the look and feel you want to convey. This includes all aspects of your site such as colors, fonts and the overall layout and design. Alternatively, if you're using a platform like Wix, you can use AI to your advantage. Wix's AI website builder creates a bespoke website for you in minutes, with a simple chat. The builder will construct a website based on your goals and even bring your portfolio to life with images and text. Using Wix's AI portfolio builder, you can also skip the next several steps. Simply upload the images you want to include in your portfolio. The AI will then organize your images by project, plus suggest appealing titles and descriptions. Wix simplifies your portfolio website setup. 03. Feature work that tells your story Every piece you include in your professional portfolio should have a purpose. Instead of piling on everything you’ve done, think about what story your selection tells. Start by asking yourself: What kind of opportunities do I want to attract? Which projects best represent my current direction? What skills or qualities do I want people to remember after they visit my site? Choose pieces that speak to those answers. A strong portfolio isn’t just impressive, it’s intentional. For example, if you’re a designer hoping to work in branding, emphasize identity systems and visual storytelling. If you’re a writer aiming for tech clients, show case studies or blog content that demonstrate clarity and expertise in that space. Balance range and focus. Show enough variety to highlight your adaptability, but maintain a clear through-line in tone, style or problem-solving approach. You’re not just displaying work, you’re shaping how others understand your capabilities. How many projects to include Finding the right number of projects for your portfolio is key. Too few might make it look like you lack experience, but too many can just overwhelm people and bury your best stuff. Generally, 10 to 20 carefully selected projects is a good target, though the perfect number depends on your industry and where you are in your career. Think about why each project is there. Does it highlight a specific skill, solve a problem or show off your unique creative approach? Every piece should tell a clear part of your story. For instance, a UX designer could feature 12 projects showing wireframes user research and final designs to highlight both their process and the outcome. Meanwhile, a writer might include 15 polished works, from articles to blog posts and copywriting campaigns. Prioritize relevant and recent work Relevance and recency are key. Highlight projects that demonstrate the skills, tools and expertise most valuable to your target audience. This helps viewers immediately see why you’re a strong candidate for their needs. Older work can sometimes show growth or evolution, but only include it if it adds a unique insight or illustrates a skill you still use. Think strategically: if you’re moving into a new specialization, selectively include older projects that clearly support your transition. Always ask yourself whether each piece strengthens your story and aligns with the professional opportunities you’re pursuing. Learn more about how to create a copywriting portfolio, for example. 04. Organize your portfolio How you organize your portfolio can make it easier for visitors to understand your expertise and find what interests them. Start by creating categories based on the type of work you do. For example: By project type: Web design, branding, illustration, copywriting or photography. This helps viewers quickly identify the work you specialize in. By industry or client: Organize projects by sector, such as healthcare, tech or education. This is useful if you want to show experience in specific markets. By skill or technique: Showcase expertise in areas like UX research, motion graphics or product photography. This highlights your versatility while keeping each section focused. By process stage: Consider grouping projects by concept, draft or final output, particularly if your process is a selling point (common in design, architecture or writing). Inside each category, think about the story you want to tell. Start with projects that are visually striking or show your strongest achievements. Then, add complementary pieces that demonstrate your depth or problem-solving skills. Your categories should tell a story about your expertise, growth and adaptability without overwhelming visitors. Learn how to make a florist portfolio. Guide visitors through your work Good navigation is crucial. Use menus, tabs or filters so viewers can move between categories easily. Clear labels, short introductions and consistent formatting within each category make it simple to scan and understand. Finally, think about how categories connect. For example a UX project could appear under both “Web Design” and “User Research” if it shows multiple skills. Cross-linking relevant projects reinforces your range without cluttering individual sections. 05. Build your portfolio structure Once you’ve built the framework of your professional portfolio, you’ll need to decide what to include. While this is certainly not an exhaustive list, here are the sections you should be sure to have: Homepage: Your homepage is like the front door to your site - it leads you to anywhere else you might want to go. Because it’s the first impression visitors will have of you and your work, make sure it’s a powerful representation of your knowledge and experience. Include an introduction as well as high quality imagery that grabs visitors’ attention and conveys your expertise. Work samples: This is the heart of your portfolio. It’s the section that’s going to get the most attention, so be selective with which pieces you include. Make sure to only choose your best projects that show off your talent and skills. And don’t forget to add new ones as you go so that your portfolio is always up-to-date. About section: Whether you include this directly on your homepage or on a separate page, your About section should include a brief bio and a description of who you are. Describe your background, education and how you got to where you are today. Resume: Keep an updated version of your resume somewhere in your online portfolio, whether as a downloadable PDF file or on its own page. That way, if a potential employer or client comes across your site, they’ll be able to see your education and work experience right away. Contact information: Include all professional contact details so people can get in touch with you easily. This may include your email address, phone number and social media handles. 06. Design your professional portfolio Consider if you want to keep your portfolio on the simple side or incorporate trendy design features, such as parallax scrolling and animation (especially if you're making an animation portfolio). Will you create a one-page website or will you include a menu bar that leads to multiple pages? Whatever website type you choose, opt for high-quality images throughout that are in keeping with the tone of your brand. If you don’t have your own, you can use free Wix images or download photos for free from stock photo sites, such as Unsplash and Pexels. The possibilities are truly endless. Another good practice is to do some keyword research and incorporate written content into your professional portfolio to increase your SEO. For example, you may want to add a blog to your site in which you delve deeper into certain topics and highlight your knowledge in the field. This will help your Google ranking and increase traffic to your site, enhancing your visibility and online presence. Using your professional portfolio as a personal marketing portfolio is never a bad idea. 07. Write effective content The text in your portfolio is just as important as the visuals. Great content gives context, highlights your expertise and guides viewers through your story. Every project should include clear descriptions that explain the project, your role and the outcome, but don’t stop there. Use content to show strategic thinking, problem-solving and results so visitors understand not just what you did but why it mattered. Make your portfolio readable and engaging Keep your language professional yet approachable to reflect your personal brand. Avoid jargon unless it’s expected in your industry and write with active, confident language that shows ownership of your work. Think about adding category introductions or short summaries to frame each section of your portfolio. They act as a roadmap for viewers, highlight your strengths and weave your projects into a compelling story. For longer content, like blog posts or case studies, really focus on impact and storytelling. Always include challenges, your approach, what you learned and any measurable results whenever possible. Other quick content tips include: Make sure it's easy to read. Use headings, bullet points and short paragraphs to make your content super scannable. Pair high-quality visuals with clear, concise text. 08. Review your professional portfolio Before your professional portfolio goes live, have a friend, coworker or colleague review your site before you start sharing it with others. Having a second (or third) pair of eyes check your work before you share it with the rest of the world is always a good idea. Ask for honest feedback about the style, design and content and make any necessary changes. Once you’ve completed this step, the only thing left to do is hit Publish. After you've published and shared your portfolio, it's important to keep it updated. It should always represent your most recent work samples and achievements. It should grow with your career. 09. Maintain your portfolio Regular updates show professionalism, dedication and growth, qualities that stick with people long after they visit your site. Keep your portfolio relevant, highlight your latest work and accurately represent your capabilities. Schedule periodic reviews every 3–6 months to remove outdated projects and add new highlights that show your evolving expertise. Stay on top of industry trends. If new tools, techniques or styles become standard, update your portfolio with projects that show you’re adaptable. Refresh your design, layout and content to keep a modern, professional look that meets current expectations. Make sure your text, bios and contact info are always accurate. Outdated details or broken links can hurt your credibility, no matter how great your work is. What should I include in my professional portfolio? The components of your portfolio will vary depending on your field, but they should provide a complete picture of your work history and skillset. The primary element is going to be your work samples. But you’ll also want to include your resume, as well as any other documents that display your credibility and performance. These may include project plans, recommendations, awards or reports. You should also consider adding the following elements to make your portfolio even more compelling: Skills and abilities: Showcase your technical expertise, soft skills and any certifications or licenses. This helps potential employers or clients understand your strengths at a glance. Personal statement or bio: Share a brief overview of your career journey, goals and what makes you unique. This adds personality and sets the tone for your portfolio. References and testimonials: Include positive feedback from past employers, clients or colleagues. It builds credibility and highlights your professional relationships. Contact information: Help potential employers or clients connect with you easily. Add your email, phone number and links to your LinkedIn or professional social media profiles. Visual appeal: Keep your portfolio clean, organized and easy to navigate. A visually polished design creates a strong first impression. If you’re looking for some inspiration, check out these portfolio examples to get started. These include social media portfolios, industrial design portfolios, model portfolio examples, architecture portfolio examples, author website examples and more to help get your creative juices flowing and spark ideas for your own professional portfolio. It's also a good idea to edit your portfolio depending on the job you're applying for. Customizing a portfolio for different career opportunities is a part of the process. Learn more: What to include in a portfolio What are some common mistakes to avoid when building a professional portfolio and why? Overloading with content, both text and images: Only include relevant, high-quality work. Exclude anything from years ago, unless it really highlights a special skill or level of expertise. Lack of focus: Ensure it aligns with your career goals, including a specific role or project you're submitting the portfolio for. The beauty of an online portfolio is that it can be easily edited to suit the specific role you need it for Typos or errors: Proofread thoroughly and ask someone else to check it too. Unclear navigation: Make it easy for viewers to browse via your site hierarchy, website header and internal linking between pages. Missing updates: Keep it current and relevant. Professional portfolio FAQ How long should a professional portfolio be? A professional portfolio should include enough work to showcase your skills effectively, but it’s better to focus on quality over quantity. Aim for 10-20 carefully selected pieces that are relevant to your industry and the roles you’re pursuing. This ensures the portfolio remains impactful and easy to review without overwhelming your audience. Is a CV a professional portfolio? No, a CV (Curriculum Vitae) and a professional portfolio serve distinct purposes. A CV is a formal document listing education, work experience and skills. A professional portfolio, on the other hand, is a comprehensive collection of work samples, projects and achievements, offering a more dynamic and visual representation of an individual's capabilities. Is a professional portfolio a career portfolio? Yes, a professional portfolio and a career portfolio are often used interchangeably. Both refer to a collection of work samples, achievements and credentials, showcasing an individual's skills and experience. This dynamic compilation serves as a tangible representation of one's professional journey and is commonly used for job applications and career development. Can I make a professional portfolio as a student? As a student you can create a professional portfolio showcasing coursework, projects and any relevant experiences. Include examples of your skills, such as writing, research or creative projects. A student portfolio demonstrates your capabilities and can be a valuable tool for internships, job applications or further education pursuits. How can I work my personal branding into my professional portfolio? To incorporate personal branding into your portfolio, consistently use a unique color scheme, logo and typography that reflect your style. Also include a personal statement or design philosophy to highlight your values as a designer. Check that your portfolio layout and tone align with the image you want to project as a designer. How do I balance showcasing past projects with presenting my future design aspirations? You can do this by presenting a mix of completed work and conceptual designs. Include a few standout projects to demonstrate your skills, then showcase future aspirations through mood boards, sketches or speculative designs. This approach highlights both your experience and vision for growth within the industry.

Turn your ideas into a website you love with Wix→ Want to create a personal website? A website is the fastest way to showcase your skills and share your story. Whether you’re applying for a job, advancing your career or simply expressing yourself, creating a website helps you present yourself as a professional and cement your online identity while making it easier for others to find you. Wix offers a powerful website builder. Think about the last time you looked someone up online. It could have been on Google, Facebook or another platform, and it probably wasn’t too long ago. How you appear online matters, and having your own website puts you in control of your professional image. Wix provides an AI website builder that generates beautiful, fully customizable sites. This step-by-step guide will show you how to make a personal website from scratch, covering everything from defining your message to designing a site that truly represents you and your goals. Wix provides an easy-to-use website builder with designer-made, fully customizable templates. Building a website for your business, passion project or side hustle should be easy and exciting. With Wix's website builder, you can customize and launch a professional website in minutes, no coding needed. We’re all about simplifying the process so you can focus on what matters most–bringing your ideas to life. So why wait? Let’s get started on creating the website you’ve always wanted. TL;DR: How to make a personal website This guide will walk you through the steps of creating a personal website from start to finish. Start by defining your message and deciding what you want your website to say. Find design inspiration and choose a template that fits your style. Add your own content and customize the design to make it truly yours. Make sure your site is mobile-friendly, optimized for SEO and built on a reliable foundation. Get a second opinion, then promote your site to share your story and reach your audience. Wix offers an AI website builder for on-brand, professional design. Want to build a personal website fast? Wix Harmony takes you from a single prompt to a business-ready site for any industry or creative vision. How to make a personal website Why it matters 1. Define your message Clarify what you want your site to communicate 2. Look for inspiration Gather ideas to shape your design 3. Choose a website template Start with a professional, ready-made layout 4. Add your own content Share your story, skills and experience 5. Customize your design Make the site reflect your personality 6. Make it mobile-friendly Ensure visitors have a smooth experience on any device 7. Optimize for SEO Improve your visibility in search results 8. Get a second opinion Catch issues and refine your site 9. Promote your site Reach your audience and grow your presence 10. Consider website infrastructure Choose reliable hosting to keep your site running smoothly How to make a personal website in 10 steps: Define your message Look for inspiration Choose a template Add your own content Customize your design Make sure you’re mobile-friendly Optimize for SEO Get a second opinion Promote your site Consider your website infrastructure 01. Define your message First and foremost, ask yourself why you’re creating a personal website. Determining your goals will help you figure out everything else, like which content to include and how to structure your site to best serve your purpose. To focus your inward search, here are a few questions you should consider before building your website: How do I want to be perceived by fellow colleagues, future collaborators, and potential employers? What skills or characteristics do I have that set me apart from others in my field? What am I hoping my personal website will help me achieve? Take your time mulling over these questions, as they’ll act as your guide once you get going with the actual creation of your website. In fact, your answers are the foundations of your personal branding - the thing that distinguishes you from others. A clear brand identity will ensure a cohesive and well thought-out message throughout all of your online assets. A personal site can also work as the credibility anchor that opens doors before you have a business to show. Gergei Erdei, a former Gucci designer based in the UK, used his Wix site exactly this way when starting his own homeware brand: "By the time I was ready to pitch, my website was a window into the world I was building, ready and waiting if anyone wanted to look closer." That early clarity about what his site was for, a portfolio that pre-sold the brand, helped him land Matches Fashion as his first client before he had a formal business in place. 02. Look for inspiration Before creating your personal website, browse the web for inspiration. You can look up people from your industry that you admire to see what kind of content they share on their website. We also recommend checking out these professionally designed personal website examples, resume website examples, author website examples, as well as these portfolio website templates. When looking for inspiration, take note of the website design, as well as the content itself. Is there a particular layout that could also work well for your site? Have they added a powerful mission statement? Perhaps you spotted a color scheme that matches your personal brand? Expert tip from Anna Suntsov, Blog and Social Design Team Lead at Wix.com: "The most important thing before building a website is good research. Know what you want to do and collect good inspirations that will contribute to your design." Write down your findings and save relevant screenshots in a folder. This way, you’ll be able to refer back to them when creating your resume or website. 03. Choose a website template Once you’ve explored a broad selection of personal websites, you’ll have more of an idea of the type of site you want to create. To narrow it down and put yourself on the right path, you can browse through these designer-made personal website templates. Not only will they let you make a personal website for free, but you’ll also be able to adjust the design and focus on the content itself, while ensuring a positive user experience and optimal website navigation. Learn more: What is a template Ideally, you should pick a template that already matches your personal style and content needs. Consider whether you’ll be creating a one page website or a multi-page one, and choose a template that fits these requirements. Worth knowing: Wix's template library is large but treat any template as a starting point rather than a finished design. Personal sites that go live with minimal changes tend to look like everyone else's. Spend time customizing fonts, colors and section layouts to match your own brand, and the site will feel like yours rather than a template that happens to have your name on it. That's an instinct Ashley Reckdenwald, founder of the nonprofit Land of Lovies, leaned into when she built her site: "I always tend to go rogue from the template. But it gives me a good skeleton. It allows me to take a look at what I have and then customize it." Her finished site looked polished enough to attract media attention within days of launch. Tip: Take a look at these one page website templates if you decide to go for a minimalist experience, or browse the entire collection of website templates if you prefer to keep your options open. Learn more: How to make a website with AI, or use Wix's ChatGPT integration—just type "@Wix" in a ChatGPT conversation to generate a full Wix Harmony site from a single prompt. 04. Add your own content At this point, you should have a clear idea of why you’re creating a personal website. Now that you’ve chosen a template to get you started, it’s time to consider the how. Dafna Rabin, Template Design Team Lead at Wix, sees this skipped step constantly: "Once you pick the right layout or the right template for you, I think it's really important and a lot of time users don't really do it, is to first make sure you customize all the content. Don't leave unrelated images or unrelated paragraphs. Really think about the flow of the content of the story that you want to tell your users." While some things are best achieved spontaneously, building a website from scratch is not one of them. Before you find yourself knee-deep in web design, identify which content your personal website requires. Grab a pen and paper, and make a list of all the content your site should contain. This will vary depending on your area of expertise and the type of site you’re creating. However, here are a few elements that almost every personal website should include: Homepage: Your homepage is likely to be the first page on your site that visitors see. To make a positive first impression, strive to perfect your homepage design. Clearly communicate who you are and what you do with a strong mission statement and an eye-catching design. Bio: Your bio can take the form of a short personal introduction on your homepage, or you can create a dedicated ‘About’ page. Your bio should highlight your professional career, but don’t be afraid to also express your unique personality by sharing additional hobbies and interests. If you’re creating a resume website, consider adding a downloadable version of your CV. Your best work: Your personal website can serve as an online portfolio that showcases your scope of work. Alternatively, you can include samples of your work and link to external pages. Make sure to curate your portfolio so that you’re only sharing the pieces you’re proudest of. Even if you don’t operate in a visual field, like design or photography, you can find ways to showcase your work online. For example, if you’re in marketing, share the stories behind your most successful campaigns, highlighting your role and the end results. If you’re a journalist, mention publications you’ve written for and link to your articles. Images and videos: Even if you’re not looking to create an illustration or artist portfolio website, visual aid is always a good idea. Incorporating a photo of yourself will craft a more personal atmosphere and make you seem relatable. For an added sense of professionalism, consider including images or videos of yourself engaging in your line of work. This could be anything from you speaking at a conference, performing on stage if you're creating an actor website, sitting at your desk in an office environment, and more. Blog: Creating a blog is a great way to share your knowledge and provide valuable insights about your field. It will also demonstrate your level of expertise and writing abilities to potential employers. You can write about anything from industry updates to an obstacle you personally experienced in your career and more. If you're going for an even more personal route, a blog can be an amazing addition to a fan website or even a memorial website. Hanna Kimelblatt, Blogger and Growth Marketing Expert at Wix, frames it this way: "Just as important as what your audience wants to read, it's finding a topic you enjoy writing about. Blogging can be one of the most fun activities you can do, but it could also feel like a chore if you're not passionate about its content. Turning something you love and know a lot about into blog posts is a great strategy to attract readers: they'll come for the knowledge, but they'll stay for your authentic outlook and first-hand experiences." Testimonials: Adding quotes from people you’ve worked with in the past is a great way to prove your skills and improve credibility. Try encouraging people to write substantial testimonials that highlight specific qualities of yours, rather than simply stressing how wonderful you are. While this may be true, over-the-top bragging can end up sounding fake and having the opposite effect of what you’re looking to achieve. Testimonials also work well in graphic design resume websites, so remember to include those that are relevant and positive. Contact: If your site visitors can’t contact you, all your hard work will amount to nothing. Include all the relevant contact info in a highly visible spot, and add a social bar with links to platforms such as LinkedIn and YouTube. Once you have all your content prepared, add the relevant pages to your site. Tie them all together using a website menu that will enable visitors to fluidly navigate through your pages. You'll also need to consider if you're going to opt for static or dynamic web pages. On static pages the content stays the same, regardless of the user. On dynamic pages, in contract, the content can change according to the type of user, their location or their past known behavior on a site. If you're not sure at this stage, be sure to opt for a CMS that gives options for both when making a personal website. Learn more: How to vibe code a website 05. Customize your design The design of your website is just as important as the content itself. If it doesn’t look the part, visitors are likely to click away from your site without giving your valuable content a second chance. Other than picking an expertly designed template that resonates with you and your personal brand identity, make sure your website has a clearly defined visual language. This means that every part of your website, from the call-to-action buttons to the footer, should be cohesive in terms of tone and style. Here are the elements to take into account: Color scheme: Colors have a huge impact on mood and tone. Look into color psychology to pick a selection of colors that evoke the right sensation. Are you dynamic and energetic? Calm and sophisticated? To try out different combinations and ensure an aesthetic result, use an online color palette generator tool. Font choice: Similarly to colors, typography also has a part to play in conveying different moods and feelings. To choose the best fonts for your website, browse other websites for inspiration and get a feel for which type of font suits your brand. The resume website templates on Wix already come complete with sophisticated font pairings. Website layout: Ideally, you’ll have already picked a template that accommodates your content, so you won’t have to adapt the layout of each page too much. Browse the most common website layouts and adopt the ones that suit your content the best. For example, a split screen layout could give you the chance to share an image alongside text on the top fold of your website’s homepage. Alternatively, if your site is highly visual, a fullscreen image layout might suit you better, as it will put the spotlight on an image of your choice. Logo: Your logo is an essential part of your branding. If you don’t have one already, we recommend creating your own logo and adding it to your website in strategic places, such as your website menu. Don't forget to plan your favicon too - that little icon in the corner of web browsers when you type in a website url. Yaya Aaronsohn, Head of Brand Maker at Wix, frames the design decision behind a logo this way: "A truly successful logo goes beyond just imagery; it tells a story that deeply connects with its audience. Crafting such a logo involves blending elements that reflect the brand's identity, appeal to its target audience, and embrace modern design trends." This is the part where customizing the build pays off. Gergei Erdei went through this process firsthand when scrapping a developer-built site and rebuilding the whole thing on Wix himself: "I loved building it myself because I could be obsessive about the details. For a creative person like me, getting the composition and the feel of each page exactly right isn't a small thing. And Wix's drag-and-drop builder made it possible to get that precision without writing a single line of code." Waste no time and create your site from start to finish with Wix's website builder. 06. Make sure you’re mobile-friendly With more and more internet traffic coming from mobile phones, the best websites should look pixel-perfect on every device. In addition, since Google introduced mobile-first indexing, websites are ranked on search engine results predominantly according to their mobile versions. When creating a website with Wix, the mobile editor will automatically optimize your design for both desktop and mobile. If you want to make any further changes, you can tweak the design, making sure that your text is still highly legible and that visitors can easily navigate through your personal website. If you’re creating your website with Wix Studio, an advanced creation platform from Wix, you’ll have complete control over breakpoints. This means that you can see and design your responsive website at any viewport size, using intuitive drag-and-drop on a flexible new canvas. Once you've designed your site for mobile, be sure to manage it from a mobile app also, for greater convenience and control while on the go. The Wix mobile app was built for just this purpose. 07. Optimize for SEO There are many ways to promote your site, from social media to email marketing tools. However, preparing your site for search engines is something you can - and should - do in the early stages of creating your personal website. There are a number of search engine optimization (SEO) tips that can help improve your ranking on search engines. For example, you should find the right keywords for your website and focus on them throughout your written content, plus pick a domain name (and later your subdomains) that shows Google what your site is about. Expert tip from Idan Cohen, SEO Growth Specialist at Wix.com: Effective keyword research is a nuanced process of refinement and expansion. Start by eliminating irrelevant topics to focus on core themes with high relevance and demand. Then, delve deeply into these topics to uncover nuances in keyword types, user intents, and search queries. This detailed understanding allows for a more targeted and strategic content approach, maximizing the effectiveness of your SEO efforts. To make sure you’ve covered all your bases, we recommend using the Wix SEO Setup Checklist (formerly known as the SEO Wiz). From writing alt text for your images to indexing your site on Google, this tool will walk you through a personalized SEO plan. You’ll get an understanding of how each step can help drive traffic to your site, plus a clear explanation of how to do it. Choosing a domain name for your personal website Your domain name is the address people will type to find you, so it's worth spending a few minutes to pick the right one. The strongest option for a personal website is your own name: firstnamelastname.com. It's memorable, easy to spell over the phone, and works whether you're job-hunting, freelancing, or building a brand around yourself. If your name is already taken, you have a few good fallbacks. Add a middle initial (firstnameMlastname.com), spell out your middle name, or attach a relevant descriptor (yournameWrites.com, yournameStudio.com). Some people use a prefix like "the" or a professional title (drYourname.com). Avoid numbers, unusual hyphens, and clever misspellings, since you'll have to explain them every time you say the address out loud. A .com extension is still the safest default because most people type it by reflex. If .com isn't available, .me, .co, and a .io domain are reasonable alternatives for personal sites, and country-specific extensions like .uk or .de make sense if your audience is regional. You can search for and register a domain directly through Wix when you build your site, which keeps everything connected in one account. 08. Get a second opinion Once you’ve reached this stage, preview your website to check that everything loads well and that there aren’t any typos or broken links. While you’ll probably have a comprehensive, impressive personal website by now, even the best website designers need an extra eye sometimes. Asking a trusted colleague or friend to review your site could help take it up an extra notch. Perhaps you could improve your bio, write a more powerful mission statement or incorporate a touch of animation in your website design. Receiving feedback isn’t always easy, but it’s worth leaving your ego behind and approaching the critique with an open mind. Once you’ve made any fixes and are satisfied with the final result, it’s finally time to hit the publish button. 09. Promote your site After all your hard work, your personal website is up and running. But you don’t want it to just sit there, lost and alone in the online world. On top of optimizing your site for SEO, there are many effective ways to promote your website for free. Here are a few techniques for getting more eyes on your site: Harness the power of social media marketing by sharing your site on your social channels. You can link to your website on your profile, as well as update your friends and followers by posting about your new creation. Use email marketing to craft valuable newsletters to send out to your subscribers. You can inform them about new blog posts, fill them in on a lecture you’re giving, or send them links to inspirational articles or talks you’ve heard from industry leaders. Add a link to your website and social channels on your email signature. This simple online promotion technique means that any email you send out will automatically contain these links and increase the chances of people reaching your site. If you’ve never created an email signature before or want to refresh the existing one, test out HubSpot’s free email signature template generator that lets you customize every single element of the email signature and choose from pre-made signature templates. In addition to creating a blog, contact other bloggers from your industry and suggest you write guest posts for one another. This win-win situation can help both parties gain more exposure and bring potential leads to your personal website. Sharon Greenfeld, Team Lead of Outreach at Wix, has a specific take on what makes guest posting work: "Use guest posting to bring something new to the table on a specific topic. Guest posts should be innovative and unique while staying true to what is relevant for your blog and brand." Remember to use your site analytics to really understand what's happening with your website, in terms of number visitors, where they're coming from and how they engage with your personal site. 10. Consider your website infrastructure When building a personal website you'll want to make sure you choose a website builder with robust website infrastructure for utmost reliability, performance and security. This also means considering what type of hosting you plan to use (Wix sites all come with multi-cloud hosting, for 99.99% uptime), and how secure your site is (Wix sites all come with free SSL certificates, TLS 1.2+ encryption, and 24/7 security monitoring, among other security features). One of the most common mistakes when creating a website is forgetting about your website security. Learn more: Wix vs Squarespace, Best personal website builders What a personal website actually does for solo founders and creators Beyond the design and SEO mechanics, a personal website often becomes the central trust-building tool that opens up other opportunities. Nicole Michler, founder of the coaching business Phase 20 based in London, describes her Wix site as the "beating heart" of her business. Since launching, she has coached 100+ clients across 15+ industries as a solo operator, with her first client converting into a corporate speaking engagement directly from the site. "Everything happens on my website and it gives me that instant credibility because of the way I can present myself." The same principle shows up across very different creators. Gergei Erdei, the former Gucci designer mentioned earlier, used his Wix site to land Matches Fashion as his first client before he had a business in place. In both cases, the site was the credibility anchor that made the next conversation possible. Is a personal website still relevant in 2026? While social media and online platforms have become increasingly popular as spaces for personal brand building, personal websites remain relevant in 2026, offering several significant advantages over other platforms. Unlike social media where algorithms and policies constantly change, your website is fully yours. It’s your space to share your story, skills and achievements exactly how you want, ensuring your personal brand stays consistent no matter where digital trends go. Around 97% of consumers search for local services online, making it more important than ever to have your own website. A personal website elevates your professionalism by creating a polished, lasting impression for potential clients, employers or collaborators. Unlike the fleeting nature of social media, your site is a stable, customizable platform that grows with you, adapting as your career and goals evolve. Your website is your foundation. It helps you stand out, connect with your audience and showcase your work—on your terms. In today’s fast-paced world, it keeps you visible, in control and ready to make an impact. How to create a personal website with no experience? Building a personal website with no experience is completely doable. You don’t need coding skills or a background in design to create a site that showcases who you are, what you do and what you care about. With a website builder, you can start with a template designed for personal branding, portfolios or resumes, and then add your own content, images and personal touches. Even beginners can make a site that feels polished and professional. Templates give you a clear structure so you can focus on highlighting your bio, portfolio, blog or achievements. Tools for mobile optimization, SEO and navigation are built in, so your website not only looks good but also works well on any device and is easy to find online. Creating a personal website without experience is also a chance to explore your personal brand. Experiment with layouts, colors and images until your site truly reflects you. By the time you publish, you’ll have a website that tells your story, showcases your best work and helps you connect with others—all without prior experience in web design. How much does it cost to make a personal website? Building a personal website can cost anywhere from nothing to a few hundred dollars a year, depending on how polished you want it to look. Most website builders, Wix included, offer a free plan that lets you publish a real site with a builder subdomain (like yourname.wixsite.com), which is a fine starting point if you're testing the waters or building a hobby site. For a more professional setup, expect to spend roughly $100 to $300 per year. A custom domain typically runs $10 to $20 a year, and a premium website plan that connects your domain, removes builder branding, and unlocks features like more storage, analytics, and a business email usually sits in the $15 to $30 per month range. Wix's Light plan is the entry point for connecting a custom domain to a personal site, with mid-tier plans adding more advanced features as you grow. Beyond the platform, the only extras most personal sites need are a paid theme or template (often free with the builder), professional photography if you want custom shots, and possibly a tool subscription for things like email marketing or scheduling. For the vast majority of personal websites, the total annual cost stays well under $400, and the only recurring fees are your domain and your plan. Why trust Wix’s experts? This article was written by Wix’s in-house team, with years of experience helping people turn their ideas into successful websites. Every tip, template recommendation and example comes from real Wix projects, aimed at helping you launch a site that looks polished, functions smoothly and supports your long-term goals. We’ve worked with millions of creators, entrepreneurs and business owners to bring their visions online. Our team keeps up with the latest in design, user experience and SEO, so the guidance you get is practical, actionable and proven to work in real-world projects. Consider this blog your go-to resource for every step of your website journey—from creating your first page to growing a site that reaches your audience and evolves with your goals. How to make a personal website FAQ Does it cost money to make a personal website? Not necessarily, you can build a website for free. However, the cost of building a personal website can vary depending on the the features and functionality you need. Website builders are affordable platforms that allow you to create a website without any coding knowledge. You can choose from a variety of templates and drag-and-drop elements to create your website. Learn more: Is Wix free? Is it worth having a personal website? If you want to share your work with the world, promote your business, or simply have a space to express yourself, then a personal website is a valuable asset worth having. It is a relatively easy and affordable way to create a space for yourself online and share your unique story with the world. What should I show on my personal website? The content you show on your personal website will depend on your individual goals and interests. However, some common elements that people include on their personal websites include: A bio or personal summary Portfolio of work Contact information Blog posts Photos and videos Links to social media profiles You can also use your personal website to share your thoughts and ideas, write about your hobbies, or simply create a space to express yourself. Can I create a website for free? Absolutely, you can understand how to go about creating a website for free using Wix. The free plan provides all the basic tools you need to design and publish a website, including access to templates and hosting. Can I create a website by myself? Yes, you can create a website by yourself, even without any technical skills. Wix offers intuitive tools, such as a drag-and-drop editor and pre-designed templates, to make website creation accessible to everyone. You can customize your design, add features and build a site that fits your needs. How much does it cost to build a website on my own? A basic website can cost as little as $16 per month if you build it yourself, while more intricate sites or those requiring professional assistance (such as designers, copywriters or photographers) can exceed a total cost of $10,000. How to make a personal academic website? Creating a personal academic website starts with defining its purpose such as showcasing research, publications or teaching materials. Choose a platform that’s user-friendly and allows for professional customization. Organize your site with clear sections for your CV, academic projects, contact information and other highlights of your work. Ensure the design is clean and polished to reflect your professionalism and make it easy for visitors to explore your content.