- Sharon Hafuta
- Nov 17, 2025
- 13 min read
Updated: 5 days ago
Exploring how to make a winery website is the first step toward presenting your wines, your craft and your heritage in their best light. It’s about creating a site that feels true to your vineyard: warm, inviting and unmistakably yours, while giving you the tools to sell with ease and manage tastings, wine clubs, events and shipping without the usual headaches.
As you learn how to make a website, whether you’re starting with a free website builder or looking into more advanced options for building a business website, this guide walks you through exactly how to create one built for the way modern wineries operate.
You’ll learn how to choose a design that fits your brand, set up a polished wine catalog, sell subscriptions and bookings, connect point of sale (POS), support wholesale buyers and more.
By the end, you’ll have a clear, step-by-step plan to launch one of the best winery websites, designed to feel inviting for first-time visitors and effortless for loyal club members and returning customers.
Ready to get started? Let’s build a winery website that does your craft justice.
Discover top restaurant and food website templates to launch your site fast and effortlessly.
Building a winery website should feel as smooth and enjoyable as pouring a great glass of wine. With Wix, you can design, customize and launch a professional winery site in minutes. Wix simplify the process so you can focus on what matters most: showcasing your wines, telling your vineyard’s story and connecting with customers. Ready to craft a site that pairs perfectly with your brand?
TL;DR: how to make a winery website
Building a winery website doesn’t have to be complicated. By using the best website builders and having a plan, you can showcase your wines, tell your story, sell products, manage memberships and host events, all from one platform.
Here’s what you need to do:
Choose a template & brand your site: Pick a design that reflects your vineyard’s personality, customize colors, logos, photos and messaging to tell your story. Using a free AI website builder can help speed up design tasks and create polished visuals effortlessly.
Set up your wine catalog & products: Add bottles, vintages, bundles, AI-enhanced pack shots and detailed tasting notes for an appealing online store.
Enable sales, subscriptions & memberships: Offer wine club tiers, loyalty rewards and recurring shipments with Wix Plans and Wix Loyalty.
Handle bookings, events & compliance: Collect reservations, schedule tastings, manage tours and implement on-site and delivery age verification.
Connect POS & marketing tools: Sync in-person and online sales, automate email campaigns, set up discounts and optimize SEO to grow your winery business.
Once you work through these steps, you’ll have a winery website that looks great, runs smoothly and is set up to grow with your business.
How to make a winery website in 10 steps
Let’s walk through the ten essential steps that will help you create a winery website that feels polished, intentional and ready to grow.
01. Pick your winery template & brand your site
The first step in making a winery website is choosing from website templates that already feel like your brand. Pick a template that matches the style and atmosphere you want your visitors to experience, along the lines of classic and elegant, rustic and cozy or modern and sleek.
Once you’ve selected a winery website template, customize it with your brand colors, bottle shots and vineyard imagery. Strong visuals matter in the wine world, so think about the mood you want visitors to feel the moment they land on your homepage. A warm sunset, a tasting room interior or a close-up of your vines can all help communicate your story.
Finish by updating your logo using a logo maker and applying best practices for how to design a logo that represents your brand. Then adjust navigation and messaging so your brand voice sets the tone for the entire website experience.
Did you know?: Wix offers winery-ready designs that give you a premium look without needing a designer, helping you go live fast while keeping web design simple and approachable.
Explore these food and drink website templates to launch your winery website quickly.
02. Set up your wine catalog (bottles, vintages & collections)
Your catalog is the heart of your winery website. Create product pages for each bottle, including tasting notes, vineyard details, vintage info and clear pricing.
You can group your wines into categories, like Reds, Whites or seasonal bundles. This makes it easier for visitors to browse and find the bottles they want.
High-quality product photography builds trust, and you don’t need a full studio shoot to get it.
AI pack shots
If you’re capturing bottle shots yourself, start with one clean photo on a neutral background. Then use AI tools like Wix Photo Studio, Booth.ai or Pebblely to remove backgrounds, add winery-style scenes and match lighting across every SKU.
Keep your lighting direction, bottle height and reflections consistent so your catalog looks cohesive. Upload both a clean version and a lifestyle version to each product page.
Wix supports multiple product images, so you can showcase both clean pack shots and lifestyle visuals that show how your wines feel in the real world.
03. Configure product variants & store policies
Most wineries sell multiple vintages and bottle sizes, so set these up as product variants inside your winery website. Add 375 ml, 750 ml or magnum options, plus vintage years or limited releases. You can also offer 3-, 6- or 12-bottle bundles.
Next, configure your store policies: shipping regions, refund rules and legal compliance. Wine shipping varies by location, so keep your language clear and accessible. This ensures customers understand exactly how delivery and availability work before checking out.
Wix lets you add shipping rules based on weight, price or region, giving you flexibility to handle both standard orders and seasonal or club shipments.
04. Set up shipping, delivery & age verification
Selling wine means handling compliance properly. Don’t overcomplicate this step. Find a website builder that gives you tools to manage age verification and delivery requirements across the customer journey.
Age verification on-site
Create a simple lightbox popup that appears the first time a visitor enters your site. Include two buttons: “I am 21+” and “I am under 21.” If a visitor selects “Under 21,” redirect them to a neutral page or simply close the Lightbox. Use cookies or localStorage so returning visitors aren’t asked repeatedly.
Pro tip: Keep the design visual and brand-aligned. Use a full-screen vineyard photo at sunset with elegant typography, such as “Sip responsibly: please confirm you are over 21.” You can also add a footer note: “Must be 21+ to purchase. Adult signature required upon delivery.”
Age verification for delivery
For actual wine deliveries, age verification must happen at handoff, not online, as this is a legal requirement in most countries.
To comply, enable “Adult Signature” through Shippo, UPS or FedEx so carriers are required to check ID when handing over a package.
Add an automatic note during checkout and in order confirmations: “Wine deliveries require an adult signature and ID verification upon delivery.”
Wix + Shippo can also automatically print this note on shipping labels or packing slips, reducing manual work and helping ensure compliance.
For local deliveries, train couriers or use a delivery app that supports ID verification scanning to confirm recipients meet the legal age requirement.
05. Build your winery’s wine club (subscriptions)
Wine clubs are among the most profitable aspects of running a winery. Set up subscription or membership tiers: monthly, quarterly or custom cycles, and offer perks such as curated bottle shipments, exclusive discounts, early access to new releases or special tasting events.
Here’s an example structure for a wine club:
Tier | Price | Frequency | Benefits |
Bronze Club | $59/qtr | Quarterly | 3 curated bottles, 10% off reorders |
Silver Club | $99/qtr | Quarterly | 6 bottles, 15% off, early access to releases |
Gold Club | $149/qtr | Quarterly | 12 bottles, 20% off, free tastings for two |
Setting up subscriptions on Wix
Go to Pricing Plans → “+ New Plan.”
Choose a Recurring plan.
Add member benefits such as discounts, free events or member-only pages.
Enable “Connect to Wix Automations” to:
Trigger a welcome email.
Add the member to a “Wine Club” contact label.
Offer exclusive coupons via Wix Loyalty (for example, Bronze members get 10% off selected collections automatically).
“Wix is so easy, everybody can use it. Once I found a template, I adjusted it to fit what I needed. Originally, I wanted a way for people to book reservations online during COVID, but I also needed one platform that could handle my website, payments, reservations, contacts and email marketing. Many wineries use tools just for reservations, but I wanted everything in one place, which is incredibly convenient.” - Aquila’s Nest Vineyards
Learn how to make a subscription website with Wix today→
06. Create member perks
Once members subscribe to your wine club, you can use different strategies to reward ongoing engagement and encourage repeat purchases.
Set up a points system where members earn rewards for every dollar spent, for example, 1 point = $1, redeemable at 100 points = $10 off.
You can also reward loyalty for subscription renewals by adding an automation to give 50 points each time a member renews. To make perks feel exclusive, limit certain rewards to higher-tier members, like Silver or Gold, using contact tags.
Referral bonuses are another powerful tool: use the “Refer a Friend” automation to grant 100 points for each successful signup.
Pro tip: Connect Wix Loyalty with Wix Automations to send automated messages such as:
“You’re almost at your next reward.”
“Your loyalty tier just upgraded to Gold!”
This setup helps strengthen customer relationships, incentivize ongoing purchases and keep wine club members actively engaged.
Learn more:
07. Add bookings for tastings, tours & events
If your winery hosts tastings, tours or private events, adding Wix Events to your winery website can help.
Visitors can choose time slots, pay online and receive automated confirmations, all managed in the same dashboard.
Wix keeps scheduling, accepting payments and contact details organized, making it easy for staff to manage appointments even during busy weekends.
“I also needed a way to collect reservations, which was especially important during COVID and I wanted to manage email marketing and everything else all in one place.” - Aquila’s Nest Vineyards
08. Add a blog for pairings, releases & harvest stories
A blog helps customers connect with your winemaking process and improves search engine optimization. Use a blog maker to create posts that share pairing ideas, harvest updates, new releases and behind-the-scenes content.
By linking relevant products inside each post, like adding bottles featured in a cheese pairing guide, you make it easy for readers to explore and purchase.
Over time, these posts help your winery appear in searches for varietals, regions, tasting notes and tourism-related keywords.
If you’re curious about starting a blog for your winery, you can also explore tips on:
09. Set up POS for your tasting room
If you have a tasting room or sell at festivals and markets, adding a point of sale system ensures you get paid quickly and reliably.
Your POS hardware syncs with your online store so any in-person sale updates your inventory instantly. That means no mismatches between what’s available online and what is sold on-site.
POS supports card payments, printed or digital receipts, local pickup orders and staff accounts, giving you a fully unified retail experience.
10. Launch your site & connect marketing tools
Once your content, catalog and logistics are in place, publish your site and activate your marketing strategies. Add automated emails marketing campaigns, seasonal discount codes, cart reminders and social integrations across Instagram, Facebook and TikTok to engage customers and drive sales.
Update your SEO features, like page titles, meta descriptions, alt text and URL slugs to help search engines understand your winery’s offerings and improve visibility.
As your team grows or you add new locations, Wix makes updates simple.
“It’s easy to update and adjust. We recently bought another property near Albany, New York, the oldest orchard in the Capital Region, which is three times the size of our current vineyard. We plan to build another vineyard there, and honestly, I built the website before even thinking about all the events we would host. I mostly needed a platform that could handle the website design, and Wix made it easy and convenient for me to manage myself, or for my staff to update later.” Aquila’s Nest Vineyards
Advanced tools for growing your winery website
Beyond creating a beautiful online store, wineries need tools to manage wholesale orders, memberships and legal compliance. Let’s take a look at the features that can help your winery website grow.
01. Wholesale via SparkLayer (B2B)
For wineries selling to restaurants, bars or distributors, SparkLayer for Wix provides an easy way to manage wholesale operations.
You can create a separate “Wholesale” page and restrict access to site members tagged as “Wholesale.”
With SparkLayer, you can:
Display wholesale-only prices and set minimum order quantities.
Offer bulk pricing tiers (e.g., 6, 12, or 24 bottles) with automatic discounts.
Sync inventory with your Wix Stores catalog, avoiding duplication.
Manage orders directly from the Wix dashboard or export to an ERP if needed.
Optional enhancements include:
Combining with Wix Plans to create exclusive access levels (e.g., “Gold Trade Partner” gets 20% off and free shipping).
Adding an online form for wholesale sign-ups with an automated approval flow, which automatically tags approved members as “Wholesale.”
This setup ensures wineries can efficiently manage B2B sales while keeping pricing, inventory and member access centralized within Wix.
Explore Wix premium plans →
02. Architecture overview
A clear system website architecture helps wineries manage everything from retail sales to wholesale orders and memberships efficiently. A typical Wix winery setup might look like this:
Front store:
Public shop with retail pricing.
Wine club signup via Wix Pricing Plans.
Wholesale login via SparkLayer.
Blog featuring pairings, harvest updates and seasonal content.
System stack & integrations:
Wix online store: Core eCommerce engine.
Wix Pricing Plans: Subscription tiers for wine clubs.
SparkLayer: B2B wholesale layer for restaurants, bars and distributors.
Shippo: Fulfillment and age-verified shipping.
Wix Loyalty: Customer retention and rewards programs.
Wix Automations: Automate welcome messages, renewal reminders and reward notifications.
Lightbox: Age verification entry gate for compliance.
This setup centralizes inventory, memberships, wholesale orders and marketing tools, making it easy to manage a winery’s online presence from one platform.
Winery website examples built on Wix
Here’s a look at some of the best winery and wine-tour websites, including what makes each site effective, how they reflect their brand and inspiration you can draw for building your own winery website.
01. Aquila’s Nest Vineyards
Aquila’s Nest Vineyards leans into its mission as “more than just a vineyard, it’s an experience.” Their site highlights not only their wines and vineyard, but also events, live music art, and community.
The homepage is warm and welcoming, emphasizing their climate-neutral ethos and award-winning status.
Their “Experiences” section makes it easy to reserve time for tastings, art workshops, food truck nights and fire-pit gatherings, showing how Wix can power not just sales but engagement.
Their “Our Story” and “Our Wines” pages are clean and visual, showing a strong narrative that aligns with their community-focused branding.
Want to create a winery website using the same template? Check it out:
Template name: Start from scratch website template
Editor’s note: While this winery site was built using a start from scratch website template, that’s actually one of the biggest advantages of Wix for wineries. Starting with a blank canvas gives you full creative freedom, so you can design a site that feels uniquely yours. This approach works especially well for wineries that want to highlight their story, events, wine club and experiences in a way that standard templates can’t always capture.
02. Daniel’s Vineyard
Daniel’s Vineyard has a straightforward, functional website that supports both its wine business and its venue business.
Their “Plan Your Visit” and event pages clearly communicate that the vineyard isn’t just about wine, it’s a destination for private events, open-house gatherings and community.
The site feels personal and family-driven: the “Our Story” section emphasizes their journey from Tuscany inspiration to planting 14,000 vines with family and community.
Website navigation is clean and actionable “Purchase Tickets”/“Plan Visit” CTAs make it easy for visitors to turn into guests.
Want to create a winery website using the same template? Check it out:
Template name: Vegetarian restaurant website template
03. The Windmill Winery
Although primarily known as a wedding venue, the Windmill Winery in Florence, AZ integrates its wine brand beautifully into a site focused on experiences.
Their Events and Tasting Room pages highlight live music, food trucks and rustic charm, making the winery feel like a lifestyle destination.
The wedding component is front-and-center, yet the site doesn’t neglect wine: they provide tasting info, wine club membership options and tasting-room details.
The site design uses high-quality imagery, clean layouts and a mix of event-focused and product-focused content to create a unified brand feel.
Want to create a winery website using the same template? Check it out:
Template name: Cake shop website template
04. North Georgia Wine Tours
North Georgia Wine Tours doesn’t produce wine, but their web design offers great lessons for wineries, especially around bookings, tours and local storytelling.
Their Tour Options page is clear and persuasive: they offer VIP all-inclusive tours, speakeasy tours and custom itineraries.
The site makes booking simple. Their “Select Tour” page clearly communicates pricing, group sizes and pickup logistics.
They also highlight the wineries they visit, giving credibility and local flavor to their tour routes.
Want to create a winery website using the same template? Check it out:
Template name: Minimal layout website template
Why trust Wix’s experts?
Building a winery website should feel exciting. Wix gives you the tools to showcase your wines, tell your story and handle the essentials, from bookings to online sales.
Our experts share practical guidance, tips and best practices to help you build a website that looks great and works smoothly.
This article brings together winery website examples, clear steps and useful features so you can focus on growing your vineyard and sharing your craft.
How to make a winery website FAQ
What is the best way to make a winery website?
The easiest way to make a winery website is by using a website builder, like Wix, offering a flexible platform with winery-ready website templates, an AI website builder for visuals and tools to manage your catalog, bookings, wine club memberships and marketing, all from one dashboard.
How do I set up a wine catalog online?
Start by adding each bottle as a product with tasting notes, vintages, pricing and images. Use AI tools like Wix Photo Studio or Booth.ai to create professional-looking pack shots and lifestyle images for your bottles. Group wines into categories like Reds, Whites or seasonal collections to make browsing easier.
How can I create a wine club on my website?
Use Wix Pricing Plans to set up subscription tiers: monthly, quarterly or custom cycles, and offer perks like exclusive bottles, discounts or early access to new releases. Pair this with Wix Loyalty to reward recurring orders, referrals and long-term engagement.
How do I handle wine sales and age verification online?
Age verification is crucial. Use on-site Lightbox pop-ups for visitors and integrate Shippo, UPS or FedEx to require adult signature at delivery. This ensures compliance with legal regulations and protects your business when selling alcohol online.
Can I take bookings for tastings, tours or events on my winery website?
Yes. Wix Events allows you to collect reservations, accept payments and send automated confirmations. You can manage tasting schedules, tours and private events directly in your dashboard, keeping everything organized for your team.
How do I connect POS for my winery’s tasting room?
Wix POS syncs in-person and online sales, so your inventory stays up-to-date across your online store and physical locations. Accept payments, print receipts and track orders, all in one unified system.
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