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The best blogging tools handle everything that sits around your writing, from finding topics people actually search for to editing, publishing and tracking how each post performs. Strong writing is only part of the job, and the gaps show up fast once you know how to make a website and create a free blog. Free and paid tools close them, whether you are learning how to start a blog, deciding what type of website fits your idea or starting a travel blog. Wix lets you write a blog fast with AI and scale it with advanced SEO and growth tools, so the platform itself covers several of these jobs before you add anything else. This article covers 16 blogging tools, grouped by the job each one does.
Starting a blog should feel exciting and effortless. With the Wix Blog Maker, you get everything you need to create, design and grow your blog from scratch. Explore how you can use Wix’s intuitive tools to share your ideas with the world.
TL;DR: best blogging tools
Blogging tools split into five jobs, which are researching what to write, writing and improving the draft, making the visuals, publishing on a platform you control and measuring what happens after a post goes live. Most bloggers need one tool per job rather than all sixteen at once. Wix makes it easy to start a blog, covering publishing, design and built-in SEO from one dashboard.
Job | Tools in this article |
Research and ideas | Google Keyword Planner, Google Trends, BuzzSumo, Ahrefs, Semrush |
Writing and editing | Blog title generator, Grammarly, AI blogging tools |
Visuals and video | Pexels, Fotor, Lumen5 |
Publishing and managing | Wix, Trello, Buffer |
Measuring performance | Google Search Console, Google Analytics |
Blogging tools list to grow your blog
The following list includes some of the best blogging tools that will support you in your writing journey:
Blogging tools to write better content
01. Write targeted content with Google Keyword Planner
Who would you contact for advice about SEO if not Google itself? Google’s own Keyword Planner is an excellent tool for refining your keywords, based on what readers are actually looking for, which is something you should check rather than guess. As you prepare to write a blog post, enter the theme into the Keyword Planner to get a detailed review of various word combinations, their monthly search volume, and the level of existing competition.
With this knowledge, you can write stronger, more targeted blog posts that have the potential to rank higher on search results. Ranking high for SEO is also a valuable first step in making money blogging and monetizing your blog.
02. Nail those headlines with a title maker generator
The first impression is the most important one. If you can get the readers’ attention with a captivating, intriguing headline, you’ve already done half the work. But learning how to write a headline can be challenging.
If you’re struggling to come up with the perfect headline, using a title maker can point you in the right direction. Enter a couple words about your main topic, and this free tool will show you catchy blog titles and help you decide which direction you want to take with your article.
03. Defeat writer's block with an AI topic brainstormer
Every blogger knows this struggle all too well. Posting regularly is essential for sustaining a growing readership, but coming up with great blog ideas again and again is not always easy. Brainstorm Topics in Wix Blog suggests post ideas from your site information and whatever context you give the AI Assistant, so you start from a shortlist instead of a blank page. Pick one and the same composer can generate the full draft from it, or you can run the outline tool first if you would rather see the structure before the text.
04. Take your blog keyword research to the next level with Ahrefs
Ahrefs is a great all-round SEO and blogging tool. We love it for its keyword and site explorer features, allowing you to understand what keywords competitors are ranking for and how close you are to the same success. You can also use this powerful blogging tool to understand how well your blog articles are ranking for keywords, how these rankings change over different dates and how much traffic they generate to your blog post, or blog as a whole.
05. Understand blog intent with Semrush
If you're a blogger and not using Semrush, consider this a not so urgent reminder to add it to your tools arsenal. We don't have time or space to go into everything that makes Semrush a great blogging tool, so we'll focus on its role in helping you understand intent. Understand if you should target an entity or keyword with a blog post, or another form of content easily.
06. Find captivating photos on Pexels
Writing great content is one step in creating excellent content, but visuals are just as important. Pexels is a wonderful source for finding professional images that you can use on your blog posts without worrying about copyright issues. The images on Pexels are available for both personal and commercial use for free (!), and you are allowed to edit and modify them to optimize them for your own purposes. What could be better?
07. Upgrade your images with Fotor’s Photo Editor
When you want to add that special pizzazz to your blog’s visuals, use Fotor’s Photo Editor to edit images and style them so that they are just right. With Fotor, you can optimize your image’s measurements, add awesome effects and filters, enhance your own photography works or highlight your products. Use layers to add shapes, texts or stickers to your images and make them more engaging. This photo editor offers endless ways to beautify your visuals, so go ahead and explore!
08. Target your posts with Google Trends
Want to get into your readers’ heads? Use Google Trends to gain meaningful insight into what content is interesting, educating, funny or entertaining today. Simply enter a keyword related to your blog’s general theme. The tool will generate a history of how popular your search term has proven over time, which helps you understand whether it's a bandwagon you should be jumping on, or if you've missed the chance this time.
09. Write like a professional with Grammarly
Blogging is often a one-person operation. When you don’t have an extra pair of eyes to proofread your texts, it’s not impossible for mistakes to happen. And let’s face it, who of us hasn’t had a typo or grammar error here and there? Luckily, that doesn’t have to impact your blog’s quality as a professional authority in your field, because Grammarly is here to save the day. Use Grammarly, an online grammar checker extension, to correct your language and polish up your texts in any docs or emails, so that when you publish them online you know they are absolutely up to your standards.
10. Stay in the know with BuzzSumo
There’s so much content available out there! It’s not easy to stay on top of what’s hot and engaging, to be able to understand content trends and get a feel for which blog posts will be successful. Buzzsumo is a content discovery site that can help you keep track of trending content. It delivers insights on content that is relevant to your interests and points you towards excellent directions for creating better, more targeted blog posts to attract your audience. On top of this, Buzzsumo helps you track the social performance of your articles, with share and engagement counts across the major social platforms.
Blogging tools to measure performance
11. Measure your blog’s performance with Google Search Console
Working with excellent keywords and headlines is one important step, but in order to really leverage your research and boost your posts’ organic performance, you want to know whether the work you’ve done is actually making an impact. Using Google Search Console will help when improving SEO for blogging. It will allow you to study which keywords are bringing you the most readers. This is just a fraction of the knowledge Google Search Console can provide you with. It’s a treasure trove of data that you’ll be able to use to create better content that attracts more curious eyes.
12. Power your blog insights with Google Analytics
Take understanding the performance of your blog to the next level with Google Analytics 4. This powerful tool can help you understand not only where your blog traffic is coming from, but when and how much. It can also help you understand better any number of engagement metrics, so how readers behave on your page and how your content resonates with them. You can also use it to delve deeper into how readers move from your blog pages to other pages on your website, and the actions they take along the way.
The right blogging platform
13. Start a powerful blog with Wix
If you want to be a blogger, you need to start with a blog. Sounds simple, right? But there’s more to it than just having a space to write. To really shine as a blogger, you need a powerful blogging platform that makes creating and managing content as simple as it is inspiring (see best blogging platform). That’s where Wix comes in. With an intuitive text editor, design tools that put creativity at your fingertips and built-in Wix features for scheduling, sharing and tracking your posts, Wix is the perfect platform for turning your blog ideas into reality.
And the best part is that you don't have to be a pro writer or designer to get started. Wix offers free blog templates that make setup a breeze. In just a few minutes, you can go from a blank page to a fully operational blog. Just customize your design with your own images and videos, and you’re ready to hit the ‘publish’ button.
Choosing Wix as your Content Management System (CMS) means your blog is backed by free website hosting, top-level Wix performance and built-in website security.
Now, here’s something to think about as you read this article. This very blog you’re on right now? It’s built with Wix. Every article, image and interactive feature you see here is part of the Wix blogging platform, designed using the same tools you have access to. Wix powers this blog the same way it can power yours. Pretty inspiring, isn’t it?
Blogging tools to help you manage your blog
14. Perfect your flow with Trello
Many people think of blogging as a “hobby”. But anyone experienced with running a professional blog (for commercial, educational or branding purposes) knows that this is a serious project that should be treated as one. Trello is a project management platform that was designed to assist professional bloggers with day-to-day responsibilities. Visualizing your schedule, tasks and goals, Trello helps to streamline your workflow to improve overall productivity. It’s especially great if you work in a team or collaborate with freelancers, but solo bloggers will find the system great as well.
Blogging tools to get your posts in front of readers
15. Get your posts in front of readers with Buffer
Publishing a post is not the same as getting it read. Most of the traffic a new post gets in its first week comes from wherever you push the link yourself, and for most bloggers that means social. Use Buffer to queue one post across several social accounts at once, schedule it for when your audience is actually online and see which channel sent the most clicks back to your blog. For a solo blogger that turns promotion from something you forget into something that runs on a schedule you set once.
16. Transform your posts into gorgeous videos with Lumen5
If you want to integrate rich content into your blog posts, Lumen5 is a fabulous tool you need to check out. Using artificial intelligence, Lumen5 takes your blog posts and converts them into beautiful videos. You then have the ability to edit the video and optimize it for your needs. The result is a gorgeous visualization of your posts that will have an excellent impact when you promote your blog on Facebook or other forms of social media. You can also embed the video within your blog post itself, which gives readers another reason to stay on the page.
How to choose the right blogging tool for you
Starting a blog is a big step, and choosing the right blogging tool? That’s the first step to setting yourself up for success. The right platform makes it simple to create, manage and grow your blog without feeling overwhelmed. But with so many options out there, how do you pick the one that’s right for you?
To make things easier, we reached out to the blogging experts here at Wix. They’ve shared their top tips, favorite features and real-world experiences to help you find the blogging tool that’ll work perfectly for your needs.
Define your goals: “When I’m kickstarting a new blog project, the first question I ask is, ‘What am I trying to achieve?'" says Chaya Arbiv, our SEO blog specialist. “It makes all the difference. Whether you’re documenting personal stories, sharing professional expertise or building a platform for your business, your goals are your guide.” Knowing your purpose can help you decide if you need a simple writing platform or a feature-packed tool that lets you monetize a blog and grow your audience. These blog examples can also act as further inspiration.
Consider ease of use: Sharon Hafuta, our SEO blog editor, adds, “I’ve seen so many people hesitate to start a blog because they feel it’s too technical. That’s why I always recommend tools with intuitive interfaces that make blogging less daunting. When you’re not wrestling with the tool, you can focus on your content.”
Content management features: Good blogging tools should come with convenient content management features like text editing options, media support and scheduling capabilities. Chaya shares, “I love when a platform lets me plan my entire content calendar. Scheduling posts ahead of time means I can focus on creating new content instead of rushing to meet deadlines at the last minute.”
Customization options: Your blog should look exactly how you want it to look. “Picking a blogging tool with great design options is key,” Sharon says. “I’m all about having customization at my fingertips from website templates to fonts and colors. Your blog should reflect your personality or brand.”
SEO features: “If your blog isn’t easy to find online, it’s like writing in a diary that no one reads,” Chaya explains. “Make sure your blogging tool offers strong SEO features, like meta tags and an easy way to control URLs. That’s how new readers will discover your posts.” Having built-in SEO features takes out the guesswork when it comes to boosting your blog’s visibility.
Integration with third-party tools: Sharon emphasizes the importance of connectivity. “When you can link your blog to integrations or third-party tools like email marketing or analytics, the possibilities really expand. Integration helps everything work together smoothly, and it gives you extra functionality without extra effort.”
Community and support: Technical hiccups? They happen. That’s why a helpful community and solid customer support matter. “For me, it’s a dealbreaker if I can’t find answers when I need them,” Chaya says. “That’s why having a help center filled with useful resources or even a place to chat with others, like active forums, is absolutely essential for me.”
Scalability and growth: Sharon adds, “I always tell people to choose a blogging tool that can grow with them. You may be starting small now, but think about where you’ll be in a year. Pick a tool that can grow your blog, whether it’s adding sections, launching eCommerce or something else.”
Cost and pricing plans: Budget is always a factor. Chaya reminds us, “It’s not just about whether a tool’s price fits your budget right now. Check what features come with different plans and make sure you’re getting the best value. Free isn’t always better if you’re limited by features.”
User reviews and recommendations: “I always read reviews before testing something new,” Sharon says. “Feedback from other users offers a window into strengths and weaknesses of a tool. Plus, it helps me see if it aligns with what I’m looking for in a blogging platform.”
“When blogging, it’s easy to think, 'The more I blog, the more people will read it.' And that may be true in some circumstances. But it’s also about striking a balance between quality and quantity, as well as brevity and exploring your content in sufficient detail, to keep your audience engaged and coming back for more—a concept sometimes referred to as 'blog cadence.'" - Sharon Hafuta, SEO blog editor at Wix
What are the best blogging tools for a beginner?
If you're a beginner blogger and a full list of blogging tools is a lot to prioritize from, we recommend starting small. There are many blogging tools available, for many different purposes and it can get overwhelming as a beginner blogger to decide which are right for you. With this in mind we've put together this top list of beginner blogging tools, once you've scaled your blog and are confident with its growth and management, then you can consider expanding your list.
You'll need a blog maker, like Wix, to create your blog. This is an absolute must.
No matter how small your blog starts, you'll want to track traffic growth. For organic traffic checking, Google Search Console is another must as a beginner. It's easy to use and a must have if you're tracking your blog in Google search. Wix offers Google Search Console setup as long as you have a Premium plan and a connected domain.
Ahrefs is important for many different blogging needs. These include keyword research, backlinks tracking, competitor research and more. This multi-functional SEO and blogging tool is great for beginner blogs and easy to learn how to use.
What are the best blogging AI tools?
Some of the best blogging AI tools available today include:
Wix AI blogging tools
Brainstorm Topics: Suggests post ideas from your site information and the context you give the AI Assistant.
AI Tools outline and blog post: Generates a structured outline or a full draft, with controls for word count, tone of voice and post type.
Content AI: Rewrites, shortens, expands, fixes grammar and changes the tone of any text you highlight.
Meta tags: Creates AI-generated title tags and meta descriptions for the post.
AI Image Creator: Generates custom images for blog posts.
AI-generated structured data: Analyzes the post and builds the relevant Schema.org markup automatically.
AI agents that build and manage your blog
AI has moved past writing assistance and into running the site itself. Wix Harmony is Wix's AI website builder that lets you go from a single prompt to a fully designed, business-ready website. Aria is Wix's proprietary AI agent, not a generic chatbot with editing features, so you can describe a change to your blog and see it happen. The Wix MCP server is a Model Context Protocol server that allows AI agents and tools to interact with Wix capabilities through natural language. Every Wix site automatically includes a built-in MCP server endpoint, which means the AI tools you already use can create and update posts for you.
Other AI blogging tools
Jasper.ai: Great for writing blog drafts or help with editing.
Clearscope: AI-driven content optimization tool
Copy.ai: Another content creation tool for all purposes.
MarketMuse: AI content planning and optimization.
NotebookLM: Create podcasts from your blog posts.
Blogging tools FAQ
What is a blogging tool?
There are various blogging tools available to help bloggers create, manage and optimize their blogs. These tools can assist with content creation, organization, SEO, analytics and more. Blogging tools can streamline various aspects of blogging, save time and improve the overall quality and performance of your blog.
What tools are used to create a blog?
To start a blog you'll need a blogging platform or CMS, such as Wix to get started. These blog website builders will often include all the features you need to start, manage, promote and monetize your blog.
What equipment do I need to start a blog?
To start a blog, you will need the following equipment:
A computer or mobile device: You can use any computer or mobile device to start a blog. However, if you plan on doing a lot of writing, it's recommended to use a computer.
An internet connection: You will need an internet connection to create and publish blog posts.
A web hosting account: A web hosting account is where your blog's files will be stored.
A domain name: A domain name is your blog's address on the internet.
What is a blog tool?
A blog tool is a software application that helps you create, manage and publish blog posts. Blog tools typically provide a variety of features, such as:
A content editor: A content editor allows you to write and edit your blog posts.
A template system: A template system allows you to customize the look and feel of your blog.
A commenting system: A commenting system allows your readers to leave comments on your blog posts.
A social media integration: Social media integration allows you to share your blog posts on social media platforms.
Statistics tracking: Statistics tracking allows you to see how many people are visiting your blog and reading your posts.
Can you start a blog as a side hustle?
Yes, you can start a blog as a side hustle. In fact, blogging is a popular side hustle for many people, as it can be a relatively low-cost and low-time commitment way to make extra money.
To start a blog as a side hustle, you will need to choose a niche, create a blog and start publishing content. Once you have a following, you can monetize your blog through a variety of methods, such as advertising, affiliate marketing and selling your own products or services.
What’s the most overlooked blogging tool that can improve productivity?
Content calendars are often overlooked but crucial for productivity. The Wix blog, for example, builds our content schedule on monday.com. Content schedules help you plan posts, maintain consistency and align your new content with trends or goals. Your content schedule should include scheduling dates and be something multiple people can work on at once.
Are free blogging tools as effective as premium ones?
Free blogging tools can be effective for beginners, offering essential features like SEO optimization, analytics or content creation. However, premium tools often provide advanced functionality, better support and integration options. Upgrading depends on your goals; start free and scale with premium tools as your blog grows.
How can bloggers choose the best tools for their needs?
As a blogger you should define their goals (e.g., SEO, design, monetization) and prioritize ease of use, integration and scalability. Testing free versions or trials helps you evaluate their performance and functionality for your needs. Reviews and recommendations from trusted sources or fellow bloggers can help you select tools that align with your niche and workflow.
