120 Profitable Blog Niche Ideas and How to Pick the Right One
This post was last updated on April 03, 2023.
So, you want to create a blog that will draw in tons of readers and eventually make you a profit. Good call. With people spending more time online than ever before, a high-quality blog that tackles an in-demand topic could be a very successful endeavor.
That said, unless you’re breaking ground on a very new or different topic, there’s probably quite a bit of competition out there. With this in mind, it’s really important that you consider which blogging niches will help you cut through the noise. Let’s talk about why narrowing your focus is so important and then take a look at 120 most profitable blog niche ideas you can write about.
Ready to get blogging? Get started with Wix today.
What is a blog niche?
A blog niche is a specialized topic area that you’ll be focusing on when writing content. Blogging niches allow you to narrow down your audience and craft content that is much more relevant for them.
As a result, readers are more likely to become blog subscribers and you’ll be able to build authority and position yourself as a thought leader. Plus, you’ll be making it much easier for search engines to identify what your blog is about and increase your chances of ranking on high positions, which in turn will bring even more readers.
There are many types of blogs you can choose to focus on, ranging from the highly technical to the more personal or creative. Some of the most common ways of brainstorming blog niche ideas include:
Industry based, such as a cryptocurrency or freelancing.
Audience based, by targeting audiences like small business owners or newlyweds.
Subject based, like news content and movie reviews.
To understand how popular some blogging niches are, we took a look at traffic to well-known blogs by niche. Bear in mind, not all blogs will reach these traffic levels, but the numbers give some idea of how popular a blog niche can be or get. For example, the fitness blog, Men's Health receives up to 42 million visitors a month.
Looking at food blogging, this study from RankIQ, shows that food blogging is the most profitable niche and it generates the highest median income for this type of bloggers. Food blogs also make up most of the blogs with more than 50,000 average visitors a month, compared to other blog niches. The second highest earning blog niche is personal finance.
The four highest traffic generating blog niches are food, lifestyle, travel, arts/crafts, and they, according to RankIQ, make up 74% of all high traffic blogs.
How to find your blogging niche
As you learn how to start a blog, choosing the right niche is crucial for building a strong foundation. Before we deep-dive into the pool of blog niche ideas, let’s take a look at some questions you should be asking yourself as you consider the different options.
What are you passionate about?
What do you have the most experience in?
Is this something that people are interested in?
You’re most likely starting from a place where you have already considered the first two points. After all, you want to find a blogging niche that doesn’t bore you and about which you have a lot of things to write about. The third one, however, will require a bit more external research.
In order to determine the potential reach of a niche, you’ll need to do some keyword research to prove the viability of its topics. Doing so will allow you to determine whether there is enough interest in the content for you to build a successful blog about it. Additionally, you’ll be able to see whether you’ll be able to monetize your blog through ads, sponsored content or a paywall in the long run.
If a blog niche idea can’t check off all these requirements, then explore a different one. Even though the passion and experience might be there, it’s very hard to stay devoted to something that doesn’t reach a significant number of people or make you money.
120 best blog niche ideas to write about
As you set out to start a blog, take a look at the following blog niche ideas list to see how you can specialize your content on some of the most popular blog topics. We've organized the following 120 blog ideas into 20 main categories:
01. Finance
Money management is something everyone is concerned with, from the adolescent working to get their first credit card to the entrepreneur wanting to exponentially grow their personal savings. But there are ways to niche down and focus on a particular type of content.
Cryptocurrency
Frugal living
Budgeting
Saving for retirement
Investing
Financial independence
NFTs
02. Business
Whether your audience wants to learn how to run a business or simply advance in their career, they will always turn to specialized business blogs for advice.
Building a startup
Entrepreneurship
Freelancing
Business finance management
Productivity hacks
Hiring and outsourcing
03. Marketing
Although marketing is technically part of business, they’re certainly considered an entirely different breed of blogs. There are many well-established marketing blogs in the space, so make sure you have a unique perspective or insights to bring to the table.
Content marketing
Social media marketing
Email marketing
Search engine optimization
Pay-per-click advertising
Copywriting
04. Sales
There are many professionals across many industries who’d be interested in learning how to level up their sales skills, such as sales managers, sales reps and small business owners. As a result, you’ll want to choose a suitable topic niche for your sales blog and target audience.
B2B sales
B2C sales
Sales process and strategy
Sales hacks and templates
Sales software and apps
Sales management
05. Design and development
Having a website is essential in today’s world. With so many people looking to create a strong online presence, it’s no wonder that they’ll need equally powerful content to guide them on how to design their own compelling website.
Web design
UX design
Web development
App development
eCommerce
Website security
06. Technology
Technology is transforming every inch of our lives. As such, it’s an overarching topic that could just as well cater to a business audience as a consumer one.
Software reviews
Business automation
Consumer electronics
Artificial Intelligence
Apple products
Android products
07. Education
Education is a good topic to get into if you want a future-proof blog. Whether your blog serves as an academic resource or points your readers to relevant institutions and programs, there are numerous ways in which you can narrow down your focus.
Study hacks
SAT prep
Online courses
Language learning
College-to-career prep
K-12 blog for parents
08. News
While there are huge news publications that are impossible to compete with as a blogger, there are also creative ways to win in this space so long as you carve out a unique blogging niche for yourself.
Local
Sports
Pop culture
Politics
Silicon Valley
Investigative articles
09. Entertainment
Traditionally a section within larger news publications, entertainment-focused sites have been rapidly growing with the popularization of social media. Nowadays, this highly popular category has developed a long list of potential blog niches ideas to center your content on.
Movie reviews
Music reviews
TV show guides
Celebrity gossip
Celebrity interviews
Arts and culture
10. Travel
Travel blogging is about knowing exactly what your audience’s wanderlust looks like. Keep in mind that photography also plays a huge role in starting a travel blog, so make sure to add visual content.
Local travel tips
Travel deals
Travel hacks
RV life
Digital nomads
Living abroad
Looking to monetize your blog? Take a look at this part of our online course on how to start a blog.
11. Food and drink
If you have a strong culinary background or a passion for baking, it makes sense that you want to start a food blog. Rather than trying to write about every single dish or drink you’ve ever tried, focus on a blogging niche and use your blog as an excuse to continuously try new things.
Restaurant and bar reviews
Homebrewing
Baking and cooking tips
Vegan recipes
Dieting tips
Healthy eating
Baby and toddler food ideas
12. Beauty and fashion
Trends come and go in the blink of an eye, so consumers are always in need of fresh content and inspiration. Plus, that means you’ll never have to break your brain in search of new topics for your beauty or fashion blog, no matter which blog niche you decide to focus on.
Product reviews
Makeup tutorials
Healthy hair
Skincare tips
Fashion trends
Affordable beauty DIY
13. Health and fitness
As people become more mindful about their physical and mental well-being, they’re starving for content that teaches them a better way to live and manage their emotions.
Self-care
Men’s health
Women’s health
Mental health
Sports
Workout routines and tips
14. Relationships
There are many kinds of relationships one will have to navigate over the course of their lives and it never gets easier. A relationship blog that’s relatable and empathetic is very likely to resonate with readers.
Co-living tips
Dating
Wedding planning
Pregnancy
Parenting
Navigating divorce
15. Gaming
Games are a well-loved pastime that simply doesn’t get old. From board games to video games, most platforms and series tend to have strong fan bases, which means a very avid readership if you can nail the type of niche content they’re looking for.
Game reviews
Gaming tips, tutorials, and walkthroughs
Playstation games
XBOX games
RPGs
Board games
16. Science and medicine
Whether it has grounding in our world or worlds beyond, people are fascinated by science, nature and medicine. Most content in these blogging niches requires a close attention to detail, lots of research, and statistical proof—so be prepared.
Medical news and breakthroughs
Medical condition-specific blogs
Psychology
Science stories and interviews
Environmentalism
Outer space
17. Home ownership
Marie Kondo isn’t the only person who can get people excited about what they can do to make their homes look and feel better. And as people spend more time at home, they’re going to look for newer ways to spruce things up in.
Interior design
Tiny home trends and inspiration
Organization hacks
Home renovation
Moving cross-country
Feng shui
18. Lifestyle and hobbies
This all comes down to what you’re personally interested in, how large of a community there is around it and the variety of content you can cover. It can be anything from book blogging to photography.
Photography
Writing
DIY hacks
Arts and crafts
Knitting
Books
Gardening
19. Pets
People are in love with their pets… and with other people’s furry companions. As such, animal-centric blogs can serve as valuable resources for pet owners, but can also be entertaining distractions for others.
Dog parenting tips
Dog training
Inspiring pets
Adopt-don’t-shop stories
Cute animal pics and memes
Pet health and wellness
20. Your own journey
Have you survived an illness? Come back from a huge loss? Visited all 50 states in the U.S.? Starting a personal blog to tell your unique story can inspire others who want to hear and learn from you.
Successful entrepreneurship
Nomadic lifestyle
Child-free life
Gambling addiction recovery
Nightmare client stories
Dealing with depression
How to start a niche blog
Once you’ve chosen your blogging niche, build a home for all your written content by taking the following steps:
Choose a blog website template that embodies your blog niche and matches your tone and style.
Register a domain name that is memorable and makes your blog easily identifiable.
Learn how to write blog posts that build your authority and organically rank on search engines. Then, check out these blog post templates for inspiration.
Maintain your blog with great website performance and strong website security that keep your content continuously accessible to readers.
Find ways to promote your blog to reach a wider audience.
By Rebecca Strehlow
Marketing Expert and Blogger
