How to Write a Blog Post: A Comprehensive Guide (With Examples)
This post was last updated on November 20, 2020.
When you create a blog, you’re given an online platform to write about your passions and reach an audience with shared interests. Each blog post becomes an opportunity to highlight your expertise and dive deep into a specified topic.
That said, composing a winning entry takes practice. From defining your target audience, picking a format type and images to boosting your SEO, here’s how to write a blog post that stands out - plus blog post examples to get you inspired.
How to write a blog post
Define your audience
Choose a topic to write about
Refine your topic with keyword research
Craft an irresistible headline
Create an organized outline
Write engaging content
Stylize your blog post
Pick relevant images
Optimize for SEO
Edit your blog post
Promote the final article
01. Define your audience
Before you put down your first word on paper, you’ll need to determine the people whose interests and needs you are seeking to meet on your blog. Having a clear understanding of who they are will help you create engaging content that the intended reader will find valuable or shareable and get you publishing material that they’ll keep coming back to. If you run a baking blog, for example, you can target someone who’s intrigued by homemade desserts and recipe inspiration. To figure out your target audience, start by looking up some successful blogs in your industry to get an idea of the content that they are getting out there. You can also use online forums to find the main questions your audience is asking or visit Facebook groups to read what they are liking or talking about.
Not only will knowing your audience help you write content they connect with, but it's also invaluable if you're trying to make money blogging and need to resonate with your target customers.
02. Choose a topic to write about
You’ll want to write a blog post that brings value to your target audience and falls in line with your interests and theirs. Get brainstorming with these best blog ideas and check out our professional blog guide for helpful tips as you get started.
Then, when it comes to picking the right format for your blog post, there are several factors to take into account. Finding the right structure for your writing depends on what topic idea you are writing about.
Continuing with the baking blog example, let’s say you choose to write about chocolate chip cookies. If you want to tell readers how to make cookies, then opting for a how-to format is the most natural fit over any of the other types. Consider the following below:
The how-to blog post is a step-by-step guide that tells readers how to do something: “How to Bake Chocolate Chip Cookies from Scratch”
A curated list is an ordered set of recommendations: “ The Top Chocolate Chip Cookie Recipes”
A tips and advice format contains expert guidance and resources: “Tips for Making Homemade Chocolate Chip Cookies Extra Gooey”
A definition-based post helps explain the meaning of a term or topic: “What Are No-Bake Chocolate Chip Cookies”
Top trends are categorized by what’s popular within a certain point in time, unlike evergreen content: “The Best Chocolate Chip Cookie Recipes From This Year”
Company update lets you unveil something fresh or recently unknown, constructing a sense of exclusivity around it. “ Our New Collection of Chocolate Chip Cookies Revealed”
At the end of the article, you’ll find real blog post examples for each of these types of formats. Use them for your inspiration, as they will give you a general idea of how to shape your own.
03. Refine your topic with keyword research
Once you’ve chosen a direction for your blog post, you’ll need to figure out the chances of its success on particular search engine result pages - also known as getting more eyes on your content. In order to succeed, you’ll need to do keyword research to find the most relevant queries for your topic.
Keyword research is one of the most crucial components of SEO, or search engine optimization, as it’s used as a marker to see which terms you can potentially rank high for in certain online searches. These can range from short phrases, such as “chocolate chip cookie,” to long-tail keywords like “how to make chocolate chip cookies.” In the latter, it’s important to note that the more specific the keyword you are targeting is, the more helpful it will be in matching the intent of your audience’s queries.
By implementing strategic keywords in your content, you’ll be able to improve your odds of appearing in the results for that specific search, thus giving you a competitive edge over other blogs.
04. Create an organized outline
After deciding the topic and format of your blog post, it’s time to build the mold for your content. This will allow you to understand the structure before diving deeper into each section.
Start with your subheaders, which are the backbone of your organized outline. They are the components of your article that help to break up your content into bite-sized sections. Your subheaders also need to be concise and informative. Keep this in mind when writing them. If it’s a step-by-step baking guide, for example, list out all of the stages clearly:
Gather your ingredients
Mix and knead the dough
Line a baking sheet with parchment paper
Scoop mounds of dough onto baking sheet
Bake at 350 degrees Fahrenheit
Although this is just the beginning of your draft, your subheaders are key to your outline’s success and should already start to look the way that they will in the final piece. This is because in terms of the order that your readers view your content, subheaders typically come in second place to your headline.
Also in the outline process, you can start adding bulleted notes under each of your subheaders and within your intro section. This will help you to formulate ideas of what you’ll be writing about.
05. Write engaging content
Now that you’ve sketched out the blog post, you can begin typing away. You’ll need an intro and body text.
Let’s start with the intro paragraph. In the first few sentences of your article, you should already manage to grab your readers’ attention. You can begin with a relevant quote or stat, tell a short story, or share an interesting fact. Then, set the tone by sharing a brief summary of what you’re going to talk about in the body text. This gives your readers a reason to keep going.
Afterwards, start filling in the body text. This is the information under each subheader. It’s where you share your knowledge and what you’ve learned from your research. Keep it straightforward and interesting, avoiding the fluff and making sure to not repeat concepts.
It’s not always necessary, but a concluding section can be useful in the case of storytelling or when writing a very extensive article. You can do so in the form of wrapping up your ideas in a short bulleted list, or by sharing some closing thoughts in a few sentences. No matter the case, make sure to end on an engaging note.
06. Craft an irresistible headline
Entice readers from the start with a strong headline. Learning how to write a catchy blog title that’ll hook your target audience doesn’t have to be hard. All you need to do is keep the following points in mind: clarity, specificity and offering an answer or solution to a problem.
Crafting a good headline also depends on how well you put yourself in the shoes of your audience. Show readers that the blog post presented before their eyes is set to provide invaluable insight and is especially beneficial for them. In turn, the chances that they will open your article and keep reading on will increase significantly.
Here are some examples of headlines that we are quite proud of, to give you a general idea for your own content:
07. Stylize your blog post
You can use web design elements to strengthen your message in a way that strikes the right chord with audiences. The best way to do so is by choosing from one of these professionally designed free blog templates, which are fully customizable to fit your needs and unique voice.
Every part of your site should support your blog’s theme, such as choosing a complementary website font. If you’re writing a blog about organic ingredients, using a natural color palette on your site will set the right tone for the type of topics you’ll be writing about. This same color palette would also fit into your prominent blog logo, as well as in any platform you’re using to promote your content.
If you need some inspiration, check out these blog examples and see how others have transformed their blogs into visually pleasing and content rich powerhouses.
08. Pick relevant images
In addition to your skillfully written article, enhance your blog post with a few great images to illustrate your text. Choose them as your featured image - this will be the first visual that readers see when they open your article or browse it from your blog’s homepage. It’s important that your pictures add value to the subject rather than using them as just placeholders.
With Wix you can add a professional photo gallery to individual posts and showcase your photos in the highest quality online. You can also explore an array of media from over 20 categories of Wix, Shutterstock, and Unsplash images directly from within your site’s editor and instantly insert them to your blog.
09. Implement calls-to-action
In the same way a blog is meant to inform people about specific topics, it can also be used as an important tool to motivate readers to take a certain action. This includes everything from subscribing to your blog and downloading an ebook to registering for an event and making a purchase.
Your posts should include at least one clear intention about how you want to convert readers and monetize your blog. This element is referred to as CTA, or call-to-action, and is presented as an embedded link that states your objective in an alluring manner. Some of the most common CTAs include “Subscribe to our mailing list,” “Download our book,” or “Sign up now."
10. Optimize for SEO
When it comes to SEO for bloggers, a strong search engine optimization plan goes beyond the keyword research mentioned in step three. In order to get your blog ranking higher in specific search engine results pages, you’re going to need to optimize its metadata.
This begins with sprinkling keywords from your research across your article. Let’s say you’ve chosen the keyword “chocolate chip cookie recipes.” Use this exact phrase in your headline, SEO title, URL (like so: chocolate-chip-cookie-recipes), and SEO description. You’ll also want to include it in the alt text of relevant images.
Additionally, you can use these SEO features to give your blog an overall performance boost.
11. Edit your blog post
With so many common blogging mistakes out there, you’ll need to thoroughly check your article for repetition, grammatical mistakes and any other unprofessional content. Furthermore, make sure your blog topic idea flows coherently throughout the sections, signaling a clear and purposeful message to readers. You can read about other essential aspects of blogging in this comprehensive blog post checklist.
Ask a friend or colleague to also give it a once over. Direct them to look for any discrepancies or ambiguity. It’s also important to emphasize quality over quantity in order to keep your readers interested. Then, once you’re happy with your work, it’s time to hit publish.
12. Promote the final article
When promoting your blog post, you’ll need to get familiar with some of the best strategies for reaching potential readers and getting your blog the attention it deserves. Among those, the most effective ones include email marketing and social media.
Email marketing is the most standard and probably the most underrated way to reach your target market. This highly effective digital marketing strategy involves sending out customized emails to prospective users with the aim to convert them into loyal fans.
Unlike other types of promotion, emailing remains the most reliable form of marketing as it allows for a direct communication channel between you and your audience. With the number of email users worldwide is set to grow to a remarkable 4.48 billion people in 2024, it’s fair to believe the vast majority of your readers can be reached via email. With this in mind, you’ll want to be armed with a powerful email marketing solution so you can easily create and send out important updates, campaigns and newsletters. Using this tool, you can choose from a professionally-made email template or create your design from scratch, integrate contacts quickly and track your stats.
Beyond emails, sharing your article on social media can also go a long way. For example, if you want to accrue a wide audience, promoting your blog on Facebook, which has one of the largest and most diverse user bases, is a good approach to making that happen. Moreso, the social media giant boasts a massive global user age distribution, among both men and women, that falls between ages 13 to 65+.
Additionally, consider using other social media platforms to actively engage with followers on a day-to-day basis. To make the most of your marketing efforts, learn more about the different ways to promote your blog and capture the heart of your audience.
Blog Post Examples
Here are some of our top picks of blog post examples for all types of topics. Use these as guidance for your own content.
The how-to blog post:
A curated list:
Tips and advice:
A definition-based post:
8 Small Business Trends to Know for 2020 Company update:
By Cecilia Lazzaro Blasbalg Small Business Expert & Writer