Wix’s marketing tools sit in the same dashboard as your site, so you can run email campaigns, SEO, social media, ads and analytics without leaving the platform you built on. Wix boosts brand visibility with a business website builder that includes SEO and email marketing tools. For most small business owners that removes the hardest part of getting found, which is stitching a marketing strategy together from a pile of separate subscriptions.
This guide covers the marketing tools Wix offers, what each one does and where to find it in your dashboard.
TL;DR: Wix marketing tools
Wix offers 13 built-in marketing tools covering email campaigns, social media, paid ads, Google Business Profile, Google Workspace, SEO and GEO, CRM, blogging, image creation, store coupons, video, analytics and an AI Marketing Agent. All of them run from the same dashboard as your website, so your site data, contacts and campaigns stay connected instead of scattered across separate apps.
What each of the 13 Wix marketing tools does
Which tools are powered by AI and what they can draft for you
Where each tool sits in your Wix dashboard
How the tools pull from your site data, contacts and store
13 most powerful online marketing tools by Wix
01. Email marketing
Wix’s email marketing tool makes it easy to stay in touch with your customers. From ready-made templates to fully customizable options, you can decide how much effort and personal style you want to put into your messages. You can even use Wix’s built-in AI functionality to generate a completely custom layout and unique content based on the intent of your campaign and inputs about your business.
On top of all of that, you can easily set up time-saving automations (such as automated “welcome” emails or reminders) and personalized sections, plus access advanced analytics to track your campaign’s performance.
02. Social media marketing
When it comes to growing your brand, social media is non-negotiable. This type of marketing requires showing up regularly, posting content that your target audience actually cares about and staying consistent. Wix simplifies things by letting you manage all of your channels from one spot.
From the “Social Media Marketing” tab in your dashboard, you can create, customize, publish and schedule posts across various social channels.
Need some help coming up with content? Wix’s AI tool can create three caption options for Instagram, Facebook, X (Twitter), LinkedIn and YouTube based on your prompts. The tool can also add relevant hashtags and emojis, including the most popular trending hashtags for the subject. You can additionally ask AI for help creating custom graphics.
Read also: Top marketing trends
03. Paid ads
Advertising is a key way to grow your business, but managing it all can get messy. Thankfully, you can create, manage and customize ads right from your Wix dashboard.
Wix even offers AI-powered tools for designing and targeting paid ads for Facebook, Instagram and Google. You can tap AI for help reaching the right audience and writing copy that resonates with them. Or, conduct ongoing A/B testing, track sales and more. Wix links your Google campaign to your website and shows how well your ads convert visitors into customers.
04. Google Business Profile integration
When you start a business, a Google Business Profile helps ensure that you’re found through Google search and Google Maps. It’s a valuable way to bring in local traffic, present potential customers with all of your business info at a glance and ensure that people have an easy way to get in touch with you. You can create and manage your Google Business Profile from your Wix site dashboard.
From the “Google Business Profile” option under the “Marketing & SEO” tab in your site editor, you can either verify an existing Business Profile or create a new one. After that, you can manage the listing by editing your profile info, marking your business as permanently closed or deleting your business altogether.
05.Google Workspace integration
Marketing your business isn’t just about having great ads or content. It’s about making every customer interaction smooth and professional. With Wix’s Google Workspace integration, you can sync a professional Google email with your Wix website and forms, plus ensure a consistent experience across any emails, docs or presentations you share.
To get started, purchase a Google Workspace business email from your Wix dashboard. Google Workspace has its own pricing. However, as a Wix user, you can access all of your subscriptions in one place and receive Wix-level support.
From Wix, design emails, forms, blogs and other content that represent your brand. Meanwhile, you can use your favorite Google Workspace tools to collaborate with clients or potential customers on the go. As noted by Meghan Kennedy, founder of lucid ladybug (sustainable styling and coordinating services), who attended a recent Wix x Google workshop:
"As a sustainable stylist, I work to individualize and customize every client experience and event. I trust Google Workspace to help streamline all communication and utilize email, Google Sheets, Google Docs—and now, Google Gemini and NotebookLM. Having a shared workspace allows me to run notes between clients, eliminating excess back-and-forth and relieving my bandwidth as a solopreneur."
A Google Workspace email also gives you access to AI tools like Gemini and NotebookLM. Get a smart assistant to help analyze your data, brainstorm ideas and organize your business. Or, as Meghan recommends, work with Gemini and NotebookLM to dream up the next stages of your business.
06. SEO and GEO features
When learning how to build a website of your own from scratch, SEO (and these days, generative engine optimization, or "GEO") needs to be part of the plan. That means taking all the necessary measures to help people find you online via search engines like Google or AI platforms like ChatGPT. Wix takes some of the guesswork out of it with smart SEO and GEO tools.
Wix’s SEO Setup Checklist, for example, gives actionable advice on how to verify your website with Google, get your site indexed quickly and improve your overall search rankings. SEO Assistant, on the other hand, will help you optimize your website content across multiple pages, including bookings page, product pages and blog posts. The tool will flag critical errors that could affect (or prevent) your site’s rankings in search. The SEO Setup Checklist also has a built-in Semrush integration, so you can research keywords and pick a focus keyword for each page without leaving the dashboard.
On top of all this, you’ve got Wix's AI meta tag creator (which will help you write SEO-friendly title tags and meta descriptions for each of your web pages), custom site SEO settings and SEO reports.
On the GEO front, you've got the AI Visibility Overview, a report that tracks how often AI platforms cite your site, how they describe your brand and which competitors come up alongside you. You can edit the set of questions it tests, rerun the check and use what comes back to see where your brand is being left out of AI answers.
07. CRM software
When you’re running a small business, every customer counts. Wix’s free CRM software helps you stay on top of conversations and track important tasks. More specifically, it helps you to:
Capture leads: Use Wix’s form builder to collect details, get feedback, take payments and follow up with customers. Pair this with Wix Smart Chat, which combines AI answers and live replies in one app. The AI side answers from your site content and the training rules you set, and you can step in manually whenever a conversation needs a person.
Automate your marketing workflows: Spend less time on repetitive tasks and more time on strategic marketing initiatives. The CRM's marketing automation capabilities allow you to create personalized workflows that automatically trigger actions based on specific customer behaviors or milestones. From sending welcome emails to following up with abandoned carts, you can effortlessly nurture your leads and guide them through the customer journey.
Collect and manage payments: Wix CRM makes it easier to get paid on time. With built-in price quote and invoice tools, you can manage and track your transactions from one place. You can propose and negotiate prices, automatically convert approved quotes into invoices and keep tabs on the payment due date.
08. Blogging platform
Blogging’s not just good for SEO. It’s a great way to share what you know and promote your website for free.
The trouble is that blogging can be time-consuming. Fortunately, Wix's AI blogging tools can turn rough ideas into polished articles. You can ask the AI to outline, edit and write an entire blog according to your brand voice and goals. You can even generate custom images to jazz up your content.
When it comes to your actual blog site, Wix offers a wide range of blog templates to choose from. Manage posts from your desktop editor, or if you’re on the go, create and upload posts through the Wix App.
After you’ve created your blog, you can start building up a community of followers. Through the “Members Area” (a feature that allows users to sign up to your site and receive access to exclusive offers), visitors can create public profile pages and interact with each other. There are multiple other features available too, such as social promotion capabilities, searchable hashtags, the ability to manage multiple writers, integration for email subscriptions, monetization options and more.
Want to make your blog the center of your business? Give Wix’s blog maker a try.
09. Image creator
Marketing is as much a visual art as it is a written one. But in the past, you were limited by the size and skill of your design team. While there's no replacement for a skilled human artist, Wix's image editing and creation tools are a godsend for small teams with limited resources.
Powered by AI, these tools can help you create custom images in seconds. Create images for your blogs, social media posts, website, emails and more. You can tell the AI to experiment with different formats (for example, you can ask it to create an illustration as opposed to a photorealistic image).
If you already have photos or graphics that you want to use but simply need to tidy them up, you can enhance your photo, add filters and more from the Wix Photo Studio.
10. Online store coupons
Here’s an obvious statement: everyone loves a good deal. If you want your business on the radar of bargain hunters, it’s a smart idea to turn to a coupon maker for assistance. On top of bringing shoppers to your website, a discount will keep them coming back for more.
From your online store dashboard, you can set up sales and discounts such as certain dollar amounts off, certain percentages off, free shipping, BOGO deals and more. You can also create your own coupon codes in bulk.
Ready to start selling? Try Wix’s online store builder today.
11. Video maker
Adding videos to your business website or online portfolio can be an engaging way to show off your work and stand out from the crowd. You might think that creating videos requires time, effort and specific skills. But actually, if you can spare a few minutes, it’s possible to upload the content you want to include into one nifty tool and let it take care of the entire creation process for you. That’s exactly what Wixel’s free video maker tool is all about.
The video maker can be used to create promotional videos, product demos, social posts and more. If you don’t have much in-house content to work with, utilize the free visuals, templates and sounds already obtainable within the product. In less than a minute or so, your video will be generated and ready to upload to your website, social platforms and YouTube or be saved for later.
12. Analytics
You can’t improve what you don’t track, and that’s especially true when it comes to marketing.
Wix Analytics offers insight into your website performance, sales performance and more. There are multiple reports to choose from, including a Benchmarks report that lets you compare your site performance against other sites like yours. You've even got a Highlights report, which offers live stats and an AI assistant that helps retrieve the data you need.
Just ask the AI assistant what you're looking to understand (e.g., "How much time do people spend on my website?"), and AI will crunch the numbers to get you an answer.
“The analytics, the automations, the loyalty program…I’ve been using it all. These are amazing features.” - Jessie Knadler, founder of Speakeasy Pilates
Apart from these built-in reports, Wix integrates with popular platforms and tools like Google Analytics and Facebook Pixel, among many others.
13. AI Marketing Agent
AI isn’t just about saving you from tedious work. With solutions like Wix’s AI Marketing Agent, you can use AI to anticipate what’s coming up and help you act on it. From email campaigns to ad copy, the agent keeps your brand’s marketing machine running smoothly while surfacing the most critical tasks for you to weigh in on.
Say, for instance, you're running an online store and there’s a seasonal spike approaching. The agent might recommend offering a limited-time deal. It could even draft the message for you. All you do is give it the green light. This translates to more chances to engage your audience in real time, without the stress of scrambling at the last minute. The agent runs on AI credits, which come with Premium plans and in a smaller daily allowance on free sites. Nothing it drafts goes out until you approve it.
Wix marketing tools FAQ
Are Wix marketing tools free?
Wix marketing tools are included with every Wix site at no extra cost, with usage limits on the free plan that open up on paid plans. Email marketing, SEO tools, social posting, analytics and the CRM are all available from the dashboard without installing anything. The AI features draw on AI credits, which come with Premium plans and in a smaller daily allowance on free sites.
Do you need a Wix website to use Wix marketing tools?
Wix marketing tools run on top of a Wix site, so you need a Wix website to use them. They pull from your site’s contacts, products, bookings and traffic, which is what keeps a campaign or a report tied to what is actually happening on your site rather than to a list you have to maintain separately.
Does Wix have built-in SEO tools?
Wix includes SEO tools on every plan, covering a setup checklist, an on-page SEO assistant, an AI meta tag creator, custom SEO settings and SEO reports. There is also an AI Visibility Overview for tracking how AI platforms cite and describe your brand. None of it requires a plugin or a third-party subscription.
Can Wix handle email marketing and social media in one place?
Wix runs email campaigns and social posting from the same dashboard, so both draw on the same contact list and brand assets. You can write, schedule and publish social posts across your connected channels, build email campaigns from templates or from scratch and then compare how each performed without exporting anything.
What does the Wix AI Marketing Agent actually do?
The Wix AI Marketing Agent builds a marketing plan for your business and then drafts the work that plan calls for, including SEO suggestions, blog posts, social content, email campaigns and ad copy. Every task lands in your dashboard for review, and nothing is published or sent until you approve it.
Is Wix good for marketing a small business?
Yes, Wix is a good fit for small business marketing because the tools sit alongside the website rather than bolted onto it, so sales, contacts and traffic feed the campaigns automatically. Wix boosts customer acquisition with a business website creator designed for growth. For a small team that usually matters more than depth in any single tool, since it removes the work of keeping separate systems in sync.
