Search results

AI is taking the world by storm these days, ushering in a wave of ground-breaking innovation across thousands of industries. The release of open-source AI tools like ChatGPT has changed the way we receive information, create technology and produce content—with new, exciting applications of AI cropping up every day.  The truth is, however, AI is not brand new technology. And, it’s fair to say that Wix has been in the AI game long before it was ‘cool.' In 2016, Wix released Artificial Design Intelligence, a web development tool that uses AI to create custom websites for people much faster than what was previously thought possible.  “We started ADI , which is Artificial Design Intelligence. Starting from there, we understood how much AI can contribute to website building. And we started understanding the use cases and the best way to use AI to build websites and online businesses." - Guy Sopher, Wix's head of AI Assistant, on HostingAdvice Since that time, Wix has continued to innovate, integrating AI-based tools into its web platform. Read on for a complete and up-to-date list of Wix’s AI tools, and for information on how to make a website  using the latest AI features .  See Wix's AI-powered website builder up close today. Wix’s AI tools for web design Wix Harmony Aria AI website builder AI portfolio creator AI text creator AI section creator Theme assistant Switch layouts tool Image auto-enhancement  Auto-background removal AI image creator Upscale resolution Extend image Object eraser AI image editor Wix Harmony Wix is proud to introduce Wix Harmony , the company's new flagship AI website builder. It marks the start of the new way to create websites, offering the perfect blend of AI and drag-and-drop tools. In the words of Wix CEO, Avishai Abrahami: "Wix Harmony is not 'AI sprinkled on top' of the old Wix editor. We completely changed the architecture so that vibe coding and visual editing work harmoniously together on the same project. You can prompt Wix Harmony and ask it to create a full page, a new section or a component. Then you immediately refine it with full drag-and-drop control, pixel by pixel, exactly like we perfected in Wix." Aria Aria is your personal AI agent in Wix Harmony, and she’s an expert in all things business and web design. You can ask her to build you a full site or to fine-tune specific details. You can even consult her about questions or ideas you have about your business. Ask her things like, "How can I improve page conversions?" or, "How can I make my brand look more professional?" AI website builder Editor's note: Wix Harmony is here! In the immediate term, you can still access the AI website builder through your Wix account, but we think you’ll love the new hybrid editing experience in Wix Harmony . We invite you to give it a try. Wix's AI website builder promises a custom, fully functional site that doesn't just look good, but also includes the tools you need to run your business effectively. The AI will ask you questions about your business and goals before designing a site—complete with the pages, business apps and content you need to get started. Make adjustments to your design via the chat or the Wix Editor. AI portfolio creator The portfolio creator makes it exceptionally easy to bulk upload media and organize them into collections for your online portfolio . Using AI image clustering technology, Wix will swiftly group your images, plus suggest compelling titles and descriptions for each project. You can then add these grouped assets to your site, laying them out as you please. AI text creator  Wix's AI text creator is the ultimate solution to writer’s block: tell the AI what type of text you're looking for, then answer a few follow-up questions before receiving custom content  for your site. Create anything  from catchy titles to detailed text that is automatically optimized for your brand and user intent.  The AI text creator offers a unique, chat-based solution that instantly writes text without sacrificing quality. AI section creator Wix’s AI section creator helps you quickly add a new section to your site. Let’s say you’d like to add an "About Us" section to your site, for example. From your editor, simply describe what you’d like this new section to include, and AI will generate a section for you—complete with design, content and images that match your site's look and feel. You can continue to edit the elements of your AI-generated section directly from the editor until you’re happy with the results.  Theme assistant Available in the “Site Design” panel of the Editor, the theme assistant can help you make thoughtful design decisions as you’re tweaking your website. Looking to switch up the colors on your site, but not sure where to start? Or, need help picking the right font for your brand? Just ask the theme assistant for advice. The assistant can walk you through your options as well as take you to the right tools within the Editor for bringing your vision to life. Alternative layouts tool The alternative layouts tool gives you the ability to redesign the composition of your website in a single click. This feature allows you to shuffle through several ready-made layout alternatives from the menu bar that optimize your page’s content for user experience and visual flow. Once you’ve selected one of the preset layout options, watch as your site is updated with the new look in seconds. Image auto-enhancement  b improves your site images by analyzing and tweaking the color, contrast, brightness and sharpness of your photos. This feature enhances your images without the need for any manual editing. Use auto-enhancement to create a consistent aesthetic and professional look across all your images.  Auto-background removal Auto-background removal uses AI to identify the key element of an image, like a logo, and remove its existing background. After using the tool, you’ll receive a version of your key element on a transparent background, offering you the ability to place your image on new backgrounds and create many images from one source. Use auto-background remover to create focused visuals quickly and effortlessly.   AI image creator  Produce high-quality, unique images through written prompts with the text-to-image creator. Describe what the image should contain, choose the style you want for your image and watch as the AI image creator generates a custom image for you in seconds. If you’d like to see more options, you can select "Create Again" until you get an image you are happy with. Once you’ve selected "Use Image" you can crop, resize, add filters and more in the Photo Studio.   Upscale resolution  Increase the clarity of your images with the upscale resolution feature. From the Photo Studio, go to the "Crop & Extend" option to access the auto-upscale tool. Upload your image and within moments you’ll get a version of your image with higher pixelation. Use this tool to turn dull, blurry images into professional-looking photos.  Object eraser Quickly e from your images. When editing a photo in the Photo Studio, click "Object Eraser" and highlight the item you want to delete. Click "erase objects," and the AI will automatically remove the item and fill the gap. You can undo your changes at any time or adjust the eraser size as desired. Extend image im in any direction to get the perfect shot for your website, email or other marketing asset. Open up the Photo Studio and click on “Crop & Extend,” where you’ll find the “Extend” tool. You can choose from any of the preset dimensions or click on any edge of your image to stretch it by hand. Click “extend image” and watch as the AI seamlessly expands your picture. AI image editor The   AI image editor   lets you edit images the way you imagined them by adding or replacing objects with just a few clicks. Simply highlight the object or section of your image that you want to change, describe what you’d rather see there and bam—AI handles the rest for you. Maybe you want to swap your T-shirt for a button-down shirt? Or, perhaps you want to inject a new object that you couldn’t get your hands on in the real world? Now you can. And if you aren’t happy with the results, you can always undo the changes and go back to the original image. Wix’s AI tools for business formation and management Wix Business Launcher Business Name Generator Logo Maker Astro: AI-powered business assistant AI Custom Agent Wix Business Launcher Still on the hunt for the right business idea? Use the Wix Business Launcher to discover new business ideas based on skill match and profitability. Simply chat with AI to receive a full market analysis, earning strategies and launch kit that helps you take any idea from concept to reality. Business Name Generator Get help cooking up a new business name using the Wix AI Business Name Generator . Just describe your business and answer a few follow-up prompts to get thoughtful name suggestions. The generator will consider your industry, target audience and brand's personality when brainstorming ideas. It'll even take it one step further and provide a tagline, earning strategies and a market analysis. Logo Maker Design an attractive logo in a matter of minutes. The Logo Maker will ask you to describe your business, brand and design preferences before whipping up a few logo ideas. Customize your logo as you please and preview it across your website and marketing assets. If desired, you can play around with secondary logo options to complement your primary one. Astro: AI-powered business assistant Astro is an AI assistant built directly into your Wix dashboard. Manage your website or business through a chat interface. Tell Astro what you're looking to achieve and let it point you to the right tools, apps, insights and actions. AI Custom Agent If you're looking to create your own personalized assistant, you can create an AI Custom Agent . The agent can help you manage daily tasks. Just tell it what you want—like improving customer engagement or tracking sales—and it’ll plan, adapt and get the job done. You can test tasks first, then let the agent run them automatically. You can even set approval steps for anything important, so you’re always in control. Wix’s AI tools for eCommerce AI product descriptions Product recommender AI site-chat AI product descriptions Make well-crafted product descriptions that highlight the benefits and unique selling points of your products with AI text creator. From the product page, input the name of your product, the type of store you run, and select "Create with AI" in the description field. You'll receive three versions of product descriptions that adhere to SEO best practices, and include keywords that will optimize your product pages for search engines. Product recommender Boost sales by recommending products to users on your site. As your customers are browsing, the AI product recommender suggests related products that your customers might be interested in, increasing your up-sell and cross-sell opportunities. Select if you’d like to display products that are frequently bought together, frequently viewed together or from the same category, and let AI decide which products will appear in the gallery.  AI site-chat Give customers a new way to interact with your website. Install AI site-chat from the Wix App Market to allow visitors to talk with an AI assistant for help finding a specific product, booking a class or finding the answer to a question. The AI site-chat can provide visual recommendations and even assist with purchasing a product, right on the spot. The AI is designed to detect the intent behind every query, then uses live data from your website, support database and other internal resources to make precise recommendations. Wix’s AI tools for online marketing and advertising  AI Marketing Agent AI blogging tools Auto-generated trailers AI email generator SEO meta tags AI Visibility Overview AI for Google Ads AI text for social captions Wix Benchmarks AI Marketing Agent The AI Marketing Agent is like your personal assistant. It will put together a personalized list of marketing to-dos for you to approve, then help roll out those approved tasks. From monitoring your SEO to crafting emails on your behalf, the agent lends a hand in keeping things running smoothly. No coding or setup required. AI blogging tools Get a fully drafted blog, complete with custom images and SEO-friendly content. Wix will draw from your business info and your blog post settings (i.e., the tone of voice, audience, keywords, etc. that you define) to produce an article you're proud of. You can additionally tap our AI to create a blog outline, get blog ideas or edit your content in real time. Auto-generated trailers Elevate your marketing for video content with auto-generated trailers . This tool analyzes your footage, curates the most impactful moments, and crafts compelling trailers for your videos in minutes. Drum up excitement for online courses, create buzz around your product releases and maximize audience engagement in just a few steps.  AI email generator  Create engaging emails in a flash with AI email generator. From the email marketing tab of your dashboard, select "Generate with AI." From there, you’ll first be prompted to indicate the main intent of your email, like promote a sale or welcome a new subscriber. You’ll then indicate your business name, business type, your preferred tone of voice and any important information that you’d like the email to include. AI email generator will present you with a ready-to-send email, complete with relevant images taken from Wix's extensive media library. SEO meta tags The AI meta tag creator , located in the SEO settings tab of the Marketing and SEO tab of your dashboard, suggests SEO-optimized title tags and meta descriptions based on your site content and business goals. This tool offers three suggestions to you that are unique, attention-grabbing and meet SEO best practices. You can choose from one of the presented options, or edit one of the suggestions until it best matches your unique voice. AI Visibility Overview AI Visibility Overview shows you where your brand shows up, and how it's perceived, across AI platforms like ChatGPT, Gemini, Perplexity and Claude. Discover what questions and prompts people are using to find your site. Or, use this tool to see which of your competitors are the most mentioned on these platforms. Tailor your content strategy and/or site content according to what you see in this report, to ultimately increase your odds of being found via AI search results. AI for Google Ads  Google Ads with Wix allows you to create and manage Google Ad campaigns directly from your Wix Dashboard. The added layer of AI for Google Ads now helps you by creating high-quality, effective titles and descriptions for your Google Ads. Quickly create content that fits within Google’s required character counts, and that includes the keywords you are targeting.  AI text for social captions With Wix’s social media marketing tools, you can create and publish unique posts for Instagram, Facebook, Twitter, LinkedIn and YouTube directly from your Wix Dashboard. AI text now helps you complete your posts with strategic captions that adhere to platform guidelines, and that weave in best practices. Generate social media captions, complete with emojis and relevant hashtags, based on a prompt.  Wix Benchmarks Understand how your website's performance stacks up against websites of similar size in your industry with the Benchmarks tool. Get insights into the traffic and sales of your competitors, along with tailored tips for improving on areas in which your site is underperforming. Use this tool to track the number of unique visitors to your site, bounce rate,  average session duration and more compared to other sites.   Ready to get started with Wix? Sign up for free today to get started with the AI website maker.

Looking for the best way to build your website? Get started with Wix → AI has transformed  website design , pushing the boundaries of what was once thought possible. Nowadays, almost anyone can learn  how to make a website . And in a world where  75% of users  judge a website’s credibility based on its design, more and more businesses are turning to AI-powered tools to create professional-looking sites. Wix has been at the forefront of AI since 2016, when it first launched its artificial design intelligence (ADI) capabilities. Since then, Wix has grown into a website builder unlike any other. Today, you can experience the full power of Wix Harmony , where you get the perfect blend of AI and drag-and-drop tools. Create a website with the speed of AI, without losing control. From Wix ADI to a first-of-its-kind hybrid editor Wix ADI was one of Wix's first big breakthroughs in AI. Back then, AI wasn't a hot topic. Hardly anyone spoke about it at the dinner table. But it was a big deal to us. In its earliest form, Wix ADI allowed our users to express their preferences for how their website would look and behave. Wix ADI asked a few questions (in the vein of "Do you like this, or do you like that?") and then mocked up a site according to each user's selections. After that, we developed our AI website builder, which took things one step further. Instead of having to answer yes or no questions, users could chat with AI (which would ask more meaningful questions about their business) to generate a new site. Now, Wix Harmony marks the beginning of a new way to create website. It takes everything we’ve learned from years of testing and decades of website experience to deliver our most flexible solution yet. When you use Wix Harmony, you're not locked into one way of working. You can flow easily between AI and manual editing tools to create the exact website you want. You've even got Aria, a dedicated AI agent, to carry out tasks for you. Learn more: How does an AI website builder work How to make a website quickly How to access the Wix Harmony The best way to get started is to navigate to the Wix Harmony page and start typing in your prompt right away. Tell Aria, your AI agent, what type of website you're trying to create and give as many essential details as possible. If you're stuck, you can choose from pre-written prompts or templates that are shown further down the page. When you're ready, click "Generate My Site." If you're not logged into your Wix account, you'll be asked to log in or sign up (don't worry, signup is free). Then, Aria will start building your site right away. Learn about Wix's hybrid website builder: What is Wix Harmony? How much does Wix Harmony cost? Why use Wix Harmony? How the ADI-inspired website builder works  While Wix Harmony is designed so that it doesn't require a how-to guide, the below steps can give you a glimpse at how it works. 01. Create your prompt As mentioned earlier, you'll need to provide a prompt for Aria to work from. You can select from pre-defined prompts, such as this one: Create an inviting and visually appealing website for my beauty salon that showcases our services, highlights customer testimonials, and supports online booking, all while conveying a modern and chic atmosphere. At this stage, you'll want to make sure to include a few key details: The type of website you're looking to create What you want your website to achieve Must-have pages or features The overall vibe, or any stylistic details, you want to capture 02. Tweak the website design as needed  Within minutes, Aria will unveil a new website, complete with prebuilt images, text and even videos that reflect your brand messaging. You'll also have all the core buttons, pages and features that your business will need. If desired, ask Aria to regenerate the site or make it a little different. Or, click on any part of the website to make tweaks by hand. (This is the beauty of Wix Harmony: you can switch back and forth between prompting Aria and making manual edits whenever you want.) There are several aspects you may want to hone in on, including the:   Layout Site pages Forms Content (images and text) Branding (the typography, colors, logo, etc.) Animations Navigation and menus Connected apps Mobile experience Explore these AI prompts for website building  to get started. 03. Publish   Once you’re happy with how your site looks, make sure to preview your site. See how it looks on different screen sizes and make any last-minute edits as needed. Click "Publish" when you're ready. You'll need to confirm that the domain looks good. If you're on a free account, you'll receive a free Wix-branded domain. However, you can easily search and buy a custom domain through Wix—or connect an existing domain to your Wix site. Once you've connected a domain, you're good to hit "Publish" for the final time. Your site is now live. Why use Wix's hybrid editor to create your website?  For starters, Wix is an incumbent in the AI space. We've been working with AI long before it was cool. By combining decades' worth of website knowledge with the best AI tech and lessons we've learned from talking to our users , we created Wix Harmony. “Is AI a disruption in the website industry? Yes it is, and we are such great believers in the technology, that we launched our first AI website creator back in 2016, Wix ADI.” - Avishai Abrahami, CEO at Wix As you use Wix Harmony for yourself, you'll hopefully see what makes it so special. But to give you a taste, here's what we have to say about it. It introduces a whole new way to create a website From the words of Omer Shai, CMO at Wix: "Wix Harmony marks a new era for web creation. It closes the gap between imagination and execution in a creation experience that feels as natural as thinking." You can create an entire website with a single prompt, then enjoy a hybrid editing experience where you can choose when and how to use AI. CEO of Wix, Avishai Abrahami, also notes, "For a while I’ve been playing around with vibe coding tools, and every time I tried to build a website with the functionality and design that I wanted, I failed. It just wasn’t good enough. Very quickly you fall into a place where it doesn't work anymore and get to a point where it just breaks. I wasn't able to get an excellent result, or even a good one... "That's when I realized what the future of web creation needs to look like, and the commitment we have to bring this to our users...Wix Harmony is our answer: an AI website builder that puts them in the driver’s seat with the flexibility and power of vibe coding to create exactly the websites they want in this new era of web creation." Read more: ' Why we built Wix Harmony ' by Avishai Abrahami ' Wix Harmony: AI and you, building together ' by Omer Shai How to create a website in a day You get professional-grade results, without the headache Of course, a website is only as good as how well it works. The tricky part is that they often have to perform complex tasks, all within a few seconds As Nir Zohar, president at Wix, puts it: "As technology evolved, so did what it meant to have an online presence. HTML5, mobile, eCommerce, payments, SEO and countless other advancements made websites far more powerful and far more central to running a business. But each leap forward also raised the bar, introducing new complexity and new friction, especially for non-professionals... [Today,] every site runs on Wix’s proven infrastructure, with advanced commerce, payments, SEO and GEO, accessibility and scalability built in by default. As AI evolves and new standards emerge, Wix absorbs the underlying complexity so users can focus on creating and running their business, not managing the machinery behind it." Read more: ' Wix Harmony and the next chapter in web evolution ' by Nir Zohar It's a mature, reliable AI solution Wix has been a long-time pioneer in both the web design and AI markets (see  how does AI work  or the different  types of AI ).  “Although generative AI sounds very trendy, it didn't start like this at Wix,” notes Wix’s Head of Product Yaara Asaf. “When the world first met ChatGPT, we already had a tool in Wix to help users create personalized and professional content. Our journey with AI didn’t start because of the buzz around AI, but because our users had a problem we wanted to solve.” "Wix Harmony is not 'AI sprinkled on top' of the old Wix editor," Avishai further explains. "We completely changed the architecture so that vibe coding and visual editing work harmoniously together on the same project." But, he adds, "underneath, everything sits on Wix’s industry-leading infrastructure. The same one that already supports hundreds of millions of users – advanced commerce, scheduling and heavy traffic, with 99.99% uptime." Examples of sites you can create with Wix Harmony To give you a feel for what you can create, below are a few Wix Harmony website templates that you can draw inspiration from. Fashion store This fashion store template uses sleek scrolling effects and a thoughtful layout to highlight key products and curated looks. It also drives attention to seasonal sales without cluttering the screen. Home remodeling company This home remodeling company template keeps things simple without being boring. It balances full-width images with split-column layouts to give the create a clean, easy-to-follow experience. Wedding invitation This wedding invitation template puts a modern twist on a classic wedding website. With smooth scrolling effects and a blend of videos and images, it creates a stylish yet heartfelt experience.

The perfect domain is just a click away:   claim your domain →  Buying an expired domain name can give you a head start when you create a website , thanks to existing backlinks, search history and potential residual traffic. Instead of starting from scratch, you’re building on a domain that search engines and users may already recognize. For marketers and business owners, this approach can shorten the time it takes to gain visibility, helping new websites establish authority faster than launching on a brand-new domain. Secure your perfect domain in just a few clicks with Wix. Get everything you need in one place: business email, reliable hosting, SSL protection and full privacy. With 24/7 support and no hidden fees, getting your site live is simple and worry-free. TL;DR: How to buy expired domains Expired domains can jump-start a new website by carrying existing backlinks, authority and residual traffic. Short on time? Here’s what you’ll find in this guide: Step Action Why it matters 1 Vet domain history Ensures the site wasn't used for spam or illegal activity. 2 Analyze SEO metrics Confirms the domain has valuable backlinks and authority. 3 Select a marketplace Determines where and how you will purchase the name. 4 Secure the domain Involves bidding or buying directly to gain ownership. 5 Transfer and build Moves the domain to your control so you can launch your site. What is an expired domain? An expired domain is simply a web address that the previous owner failed to renew. Domains are rented, not owned forever, so when a contract ends and isn't paid, the registrar eventually releases it back to the public market. Once it re-enters the market, anyone can register it. The appeal is that you often inherit the SEO history attached to that name. This means the backlinks, domain age and authority built by the previous owner become yours, potentially giving your new site an immediate boost in search rankings. Learn more: I have a domain, now what? How to find expired domains You can't just guess which names are expiring; you need the right tools to spot them before they vanish or get snatched up by competitors. Dedicated marketplaces and database sites list thousands of dropping names daily, acting as search engines for these valuable URLs. Domain discovery tools compile daily lists of expiring and recently released domains, making it easier to search and evaluate options in one place. You can usually filter results by factors like domain age, backlink strength, estimated traffic and price, then narrow your search further by keywords or specific extensions, like .com  or .net , to find a domain that fits your niche and goals. Another method is "domain drop catching" or backordering. This involves using a service that attempts to register a domain the exact millisecond it becomes available for public registration. This is essential for highly desirable names where competition is fierce. You may also be interested in: dropped domains parked domains domain flipping How to buy expired domains in 5 steps Buying a pre-owned domain is a bit more complex than registering a new one, but the payoff can be worth the effort. Follow these steps to ensure you pick a winner: Vet the domain history Analyze SEO metrics Select a marketplace Secure the domain Transfer and build 01. Vet the domain history "There’s a positive correlation between a clear and relevant domain name, and strong online visibility. I can say that a thoughtfully chosen domain name impacts the brand’s exposure". - Keren Friedlander, Product Manager at Wix A domain name’s past plays a major role in how it performs in search results and how users perceive your brand. Choosing a name with a clear, relevant history can directly support stronger online visibility and long-term growth. Before considering the price, review how the domain was previously used. A domain associated with spam, misleading content or questionable industries can carry lasting reputational and SEO risks. Look through archived versions of the site to understand its past content and purpose. Watch for warning signs such as keyword stuffing, unnatural link patterns or content unrelated to your intended niche. Domains that were used to artificially boost rankings may already be penalized by search engines. If the domain’s previous content aligns closely with your current goals and appears legitimate and well-maintained, it’s far more likely to support a successful new website. Learn more: how to register a domain name . 02. Analyze SEO metrics The main reason to buy an expired domain is for its SEO value, so you need to verify that value actually exists. Look at the Domain Authority (DA) and backlink profile using tools like Ahrefs, Moz or Semrush. You want a domain with high-quality links from reputable sites, not thousands of low-quality directory links. If you are using the Majestic SEO analysis platform, be sure to check the trust flow and citation flow of the domain's backlinks, in order to evaluate quality and credibility. A healthy domain usually has a balanced ratio between these two metrics. If a domain has thousands of backlinks but zero traffic and very low authority scores, it’s likely toxic. Quality always trumps quantity here. Learn more: best domain registrars . 03. Select a marketplace Different platforms sell expired domains in different ways, so the right option depends on your budget and acquisition strategy. Some marketplaces operate on an auction model, where multiple buyers compete for the same name, while others allow you to purchase a domain instantly at a fixed price. If you’re targeting premium domains, auctions tend to attract higher competition and higher costs. If you’re searching for affordable options, you may find domains that can be registered immediately at standard pricing once they become available. Choose a marketplace that offers clear pricing, secure payment handling and a transparent ownership transfer process, so you can complete your purchase with confidence. Learn more: how to buy a domain name . 04. Secure the domain Once you find the right name and it passes your checks, it’s time to make it yours. If it is an auction, set a strict budget beforehand. Bidding wars can escalate quickly in the final minutes, leading to overspending. If the domain is available for backorder, place your request with a reputable drop-catching service. Be aware that multiple people may backorder the same name; in that case, the service will usually hold a private auction between the interested parties. Have your payment method updated and ready to go to avoid losing a great asset due to a technical error. Learn more: types of domains . 05. Transfer and build After winning the auction or completing the purchase, you will need to transfer the domain to your preferred registrar. This process can take a few days to a week, depending on where the domain was held previously. You will receive an "auth code" or EPP code to authorize the move. Learn more: How to transfer a domain name . What are custom domains? Register and activate your expired domain with Wix Buying an expired domain is a smart strategy for those looking to bypass the initial struggle of building website authority. It offers a unique advantage, but due diligence is non-negotiable. Don't rush the vetting process: a bad domain is worse than no domain at all. Once you’ve identified the right expired domain, the next step is registering and securing it properly. Wix simplifies domain registration for your business by bringing search, purchase and setup into one streamlined flow, so you don’t need to juggle multiple providers or configurations. Additionally, Wix offers easy domain name search , powered by real-time availability checks. You can immediately see whether an expired domain is available, backorder-ready or already taken, helping you move fast when timing matters. If you’re still exploring your domain name options, Wix's AI-powered domain name generator  can help uncover available names you may not have considered, making the process simple even for first-time site owners. Additionally, domain security is handled automatically, as Wix ensures secure domain registration with SSL certification, activating HTTPS by default once your site goes live. With Wix offering quick domain registration, you can move from purchase to publishing without manual SSL setup or third-party certificates, giving you a secure foundation from day one. You also be interested: SSL certificate providers What are custom domains? How to buy expired domains FAQ Are expired domains safe to use for SEO? Yes, but only if they are vetted correctly. An expired domain with a clean history and strong backlinks provides a powerful SEO boost. However, a domain that was used for spam or has a Google penalty attached to it can make ranking nearly impossible. Always perform a deep audit of the domain's history and link profile before purchasing. How much does an expired domain cost? The price varies wildly. Some expired domains can be picked up for the standard registration fee (around $10-$15) if no one else wants them. However, domains with high authority, short names or valuable keywords often go to auction and can sell for hundreds, thousands or even millions of dollars depending on the demand. Can I change the niche of an expired domain? You can, but it is not recommended if your goal is to preserve SEO value. The backlinks pointing to the domain are usually relevant to its previous topic. If you buy a domain about "gardening" and turn it into a "crypto" blog, those existing gardening links lose their relevance and value. It is best to stick to a niche similar to the domain's original purpose.

Ready to let your work shine? Build your portfolio →  Let’s get one thing straight: website templates  aren’t dead. They’re far from it.  Even with the explosion of website builders (including AI website builders and vibe coders), templates are still some of the most useful tools for creating a website, whether it’s your first site or your tenth.  For me, the real  question isn’t whether templates are dead. It’s how their role is evolving. In all my years as a web designer, I’ve never seen a moment quite like this: it’s both the most exciting and confusing time in web design .  And while the old-school idea of templates might be dead, the modern version is alive and kicking. Here’s what I mean. TL;DR: Are website templates dead? Website templates aren’t dead. They’ve evolved. Modern templates combine smart layouts, ready-to-use content and AI enhancements, making them easy to customize and practical for any business. They aren’t just convenient, either. They’re central to the future of web design. The anatomy of a modern website template: 5 traits A lot of people assume templates are boring—and sometimes, that’s true. After all, even vibe-coded apps can turn out dull.  But the best modern templates do the opposite. Instead of giving you a generic-looking site, they offer a thoughtful design with strong bones.  Take Wix templates, for example. We approach them like real design projects, blending visual research with current trends and a designer’s personal touch. (We essentially try to make our templates feel as least template-y as possible.)  In general, a good website template has these traits.  01. A layout backed by research  A strong layout is the backbone of any template. Designers usually study how people navigate similar sites, what layouts work best for each industry and how the content should flow, so the structure is clear and logical for your business. This gives you a better starting point than a blank canvas because the fundamentals (the "roots" of the site) are already in place. 02. A fresh, modern look Modern templates don’t just play it safe. They draw from current design trends and user research to recommend the best color palettes, fonts and visuals for your business type. They give you something that feels both current and one-of-a-kind. 03. Built-in ideas for content A template isn’t just a framework. It’s a full creative vision. Many designers include curated content (such as hand-picked photos or AI-generated text and images) that are all shaped by a visual expert. So no matter what type of business you run, you can explore various design directions before adding your own content. 04. Industry-specific features  The best templates are built for specific business needs, with all the essential pages and features already included. For example, an online store template  comes with everything you need to showcase products and handle sales, while a portfolio template  keeps it simple with a clean gallery and a “contact me” page. That way, your template isn’t just attractive. It’s practical and ready to support your business from day one. Each template above was created with a specific type of business in mind. Click an image to take a closer look. 05. Accessibility and legal guardrails  There are strict rules for web accessibility that can be difficult for a business owner to navigate alone. Professional templates have these accessibility standards built into its DNA. They also provide a safety net for legal requirements, such as including the specific pages needed for privacy policies , reducing the risk of something going wrong during the setup process.  The difference between old-school vs. modern-day templates Old-school website templates Modern-day website templates Basic, flat structure  Advanced structure, built to support specific types of businesses Generic design  Thoughtful design, created by an expert designer and backed by industry research  Full of stock images and placeholder text Full of contextually relevant (sometimes ethically AI-generated) content that you can personalize  Hard to customize (required manually coding or design) Very easy to customize (can achieve with drag and drop, AI and other tools)  The default option if you wanted to create a website Often the preferred option, plus the source of inspiration for AI website builders and vibe coders  The hybrid reality: the end of “either-or” thinking Templates aren’t just surviving because they’re higher quality than before. The way we design has changed fundamentally. It's no longer about choosing between templates or  AI or  manual editing. Rather, templates are now part of a bigger ecosystem, where the boundaries between these tools are becoming more and more blurry.  Today, many designers are using AI to create templates faster. Meanwhile, AI systems are learning from the templates that real designers create to suggest website layouts to their users.  This leaves you with a different choice to make: Would you rather start your website journey with AI or a template?  In my opinion, a template is a great place to start for most people because it gives you a solid starting point, whereas vibe coding solutions don’t give you any starting point. You’re left staring at a completely blank canvas.  Editing a template can also feel easier than having to enter prompt after prompt to get things right. Or, if you use Wix Harmony (a first-of-its-kind hybrid solution), you can start with a template that gives you a website layout, then easily switch back and forth between AI or manual editing to get all the details just right. Try out Wix Harmony for free. 3 tips for getting the most out of a template It’s worth nothing that if you choose to use a template, these simple tricks can help to ensure that you get the most out of your selection.  Don’t judge a template by its cover :  It’s easy to be blinded by how a template looks, but I always advise digging into both the design and the content. They’re equally important. Go through and check that it has all the core sections and business functionality you need. Otherwise, you may end up needing to put in more work than you anticipated to create the user experience you envision.   Check the "rhythm" of the content: The most successful websites happen when the content and the design work together in harmony. If a template is designed to highlight three key services, but your business has 10, that specific layout might not be the right fit. It’s more efficient to find a template that already maintains the right volume of information, instead of forcing too much content into a space that wasn't built for it. The "Logo Test":  Drop your logo into the header. It’s a quick reality check to see if your branding actually fits the style you’re going for. In some cases, this test might even reveal that your logo itself needs a redesign to work in a professional online space. It’s a small step, but an important one in making sure all your design elements play nicely together. The future of templates: a new renaissance  Web templates aren’t just basic building blocks anymore. Thanks to AI, they’re living starting points that anyone can build on. It feels a bit like a modern Renaissance. Back then, art was mostly for the elite. Today, AI is democratizing design, letting more people create polished websites quickly. Templates are like the bridge between mass accessibility and creative expression. So what’s next? Will templates become fully AI-powered and personal for everyone, or will there be a split between mass-produced designs and high-end, bespoke experiences? Either way, templates aren’t just a fallback—they’re part of the foundation for faster, more creative web design.

Bring your inspiration to life with a Wix website →   Whether you're currently job hunting or simply open for interesting opportunities, a personal website can prove to be a remarkably effective tool in your career. By   creating a website  that’s dedicated solely to your professionalism, you’ll be able to shape your online image in exactly the way you’d like to be perceived. To inspire you in creating yours, we’ve compiled a selection of 15 personal website inspiration examples  that exude professionalism, all built on Wix. The accomplished individuals behind them range from entrepreneurs to consultants, artists, health practitioners, and more, so you’re sure to find something to help put you on the right path. TL;DR:  best personal website examples We’ve selected these personal website examples for how well they combine strong visual design with clear storytelling and individual personality. Whether the goal is to land new clients, showcase a portfolio or build a professional brand, each site shows how a personal website can open doors and leave a lasting impression. Here’s what we looked for when choosing the examples: Thoughtful layouts that guide visitors through the content Visual and written elements that reflect the creator’s personality Clean navigation that makes the site easy to explore Clear goals—whether that’s bookings, contact, or showcasing work What makes a standout personal website Feature Why it matters Personal branding Sets the tone and helps you stand out Clear site goals Makes it easy for visitors to take the next step Smooth navigation Helps users explore without confusion Visual storytelling Gives context and depth to your experience or work Resume or bio section Builds credibility and professional presence Contact or CTA integration Encourages outreach or conversions Consistent design choices Ties everything together for a polished look What each example brings to the table: Strong personal branding with logos, taglines or photos Versatile templates tailored to different fields and audiences Portfolio and project sections that highlight expertise Features like resumes, testimonials and social links to build trust 15 best personal website examples Yukai Du: Illustrator and animator JR Taylor: Choreographer Monika Nowak: Neo-pop artist Pedro Campos: Oil painter Natsai Audrey Chieza: Designer & founder Calvin Pausana: Photographer Noah Demeuldre: Art director Lindsey Brooke Design: Interior design Tobias Becs: Soccer freestyler Maria Cassano: Writer & Editor Dr. Gilbert Simon: Physician David Milan: 3D artist and designer Conep: Singer and songwriter Lena Sernoff: Blogger and marketer Sayla Ike: Makeup artist and hair stylist 01.   Yukai Du : Illustrator  and animator The  Yukai Du  website bursts with color and creativity, perfectly capturing her talent as an illustrator and animator. Bold colors, intricate patterns and a mix of static and animated elements make the site feel alive. The clean, minimal layout puts her artwork front and center with big, high-quality images and looping GIFs showing off her dynamic style. The typography is simple and professional, letting the visuals shine without distraction. Interactive touches like hover effects and smooth transitions keep the experience engaging and fun to explore. Want a site like this? The template behind it is available to customize into your own personal website. Template name:  Artist website template 02. JR Taylor: Choreographer Having worked with Beyoncé, Jennifer Lopez and other celebrities, this Los Angeles-native choreographer  JR Taylor 's personal website is rich with upbeat videos of dance routines embedded from his YouTube business channel.   Amongst colorful videos and photos, JR Taylor’s homepage is also scattered with CTA (call-to-action) buttons, inviting fans to find out more about him and his practice.   JR Taylor also offers branded merchandise for sale on his site, such as baseball hats embroidered with his signature “Pafoooorm,” contributing to a more recognizable and memorable personal brand. Want a site like this? The template behind it is available to customize into your own personal website. Template name:   P lant store website template Editor’s note: Don’t worry if a template is labeled for a different niche. Wix templates are fully customizable, so you can adapt the design, visuals, and features to fit your brand. What matters most is choosing a template that feels right for you. 03. Monika Nowak: Neo-pop artist Monika Nowak  is a Paris-based neo-pop artist known for her bold and vibrant creations. Her work blends pop culture, femininity and rebellion, celebrating strong, fearless women who challenge norms and embrace individuality. With a passion for human rights, Monika's art highlights women's empowerment while exploring identity, strength and creativity. Her style is unapologetic, sparking conversation and celebrating the beauty of self-expression. Monika’s website pulses with energy, reflecting her fearless and colorful aesthetic. From the moment you land on the homepage, her striking artwork draws you in with its emotion and meaning. The site is easy to explore, with dedicated sections for her collections. Each collection includes thoughtful descriptions that offer insight into the themes that inspire her. In the "About" section, Monika shares her journey and philosophy, showcasing her passion for human rights and her dedication to capturing the essence of strong, independent women. Want a site like this? The template behind it is available to customize into your own personal website. Template name:   Art school website template 04. Pedro Campos: Oil painter Pedro Campos ’ site is a perfect example of how simplicity can elevate great design. The dark-mode aesthetic enhances his hyperrealistic art, creating a bold, moody atmosphere where every detail pops. The minimalist layout keeps the focus exactly where it should be—on the art. It feels like walking into a sleek, modern gallery that lets the creativity do all the talking. Want a site like this? The template behind it is available to customize into your own personal website. Template name:  Architecture firm website template 05. Natsai Audrey Chieza: Designer & founder London-based designer, founder and speaker  Natsai Audrey Chieza  operates at the intersection of design and biotechnology. Revolving around this unique topic, her website features both her own  personal brand  and the multidisciplinary design agency she’s founded, Faber Futures. The site launches into a fullscreen portrait of Natsai, paired with her name and main specialties. This is a good practice for personal websites, helping site visitors get to know the individual behind the name early on. The website’s homepage also includes more detailed information about her work, dotted with impressive anecdotes from her career path. In addition, site visitors can watch Natsai’s TED talk that’s embedded on the site, as well as read up on the company she created. This serves also as great inspiration for someone looking to create a  graphic design resume website , or showcase of their design work. Want a site like this? The template behind it is available to customize into your own personal website. Template name:   Graphic designer website template 06. Calvin Pausana: Photographer The  Calvin Pausania   website grabs attention from the start with a bold, full-screen video that pulls you into the artist’s world. This striking opening highlights his cinematic and creative talent. The dark mode design adds to the drama, giving the site a sleek, modern feel that’s hard to ignore. The menu is thoughtfully designed to guide visitors through Calvin Pausania’s world. Each section—"Still Life," "Autonomous," "Commercial," "Film," and "Editorial"—opens a window into his unique projects and creative vision. The "About," "Contact" and "Blog" sections bring the artist’s story to life, offering insight into his process and journey. Want a site like this? The template behind it is available to customize into your own personal website. Template name:  Photographer website template 07. Noah Demeuldre: Art director The  Noah Demeuldre  website is a striking one-page portfolio that brings the art director's work to life with a mix of videos and image galleries. The clean minimalist design keeps the focus on the projects, using high-quality visuals and smooth navigation for an effortless experience. A short bio adds a personal touch, sharing Noah’s roots and passion for unconventional "weird project ideas" that reflect the creative energy of the site. It’s a bold visually rich space that balances professionalism with personality in one seamless scroll. Want a site like this? The template behind it is available to customize into your own personal website. Template name:  3D designer website template 08.   Lindsey Brooke Design: Interior design Southern California–based  Lindsey Brooke Design  is a full-service interior design studio known for creating elevated yet livable family homes. Her personal website mirrors this aesthetic, blending sophistication with warmth through thoughtful layout and elegant visuals. The site serves as both an  interior design portfolio  and a reflection of her brand, featuring curated project galleries, quality photography and easy navigation that draws visitors into her creative world. With its cohesive  website design , balanced typography and neutral color palette, Lindsey Brooke Design’s site feels timeless and refined. Every detail reflects her modern California style while keeping the user experience simple and engaging. It’s a beautiful example of how thoughtful design and storytelling can bring a creative vision to life. Want a site like this? The template behind it is available to customize into your own personal website. Template name:  Architecture firm website template 09. Tobias Becs: Soccer freestyler Tobias Becs  is a world champion soccer freestyler based in Norway. His personal website opens up into a fullscreen image of himself in action, accompanied by a brief snippet of text. This major homepage design trend is great for setting the stage, clearly defining the topic and tone of the website from the get-go. As a successful influencer and vlogger, Tobias is a good example of making the most of your social media marketing. His website showcases three of his main social media channels in a grid format. When hovering over each of them, visitors can see the large number of followers Tobias has on each platform, evidence of his creativity when it comes to content, second only to his freestyling moves. Want a site like this? The template behind it is available to customize into your own personal website. Template name:   Coming soon landing page website template 10. Maria Cassano: Writer & Editor Freelance writer and editor  Maria Cassano  brings clarity and professionalism to her personal site in a way that immediately builds trust. With a crisp headline reading “Writer & Editor” and a clean layout that highlights her services, she communicates exactly what she does—spanning eCommerce, marketing, SEO copywriting and more.  As one of the best  one page website examples , the website design leans into simplicity and readability with plenty of whitespace, clear typography and a tidy navigation menu that lists Home, About, Portfolio, Testimonials and Contact. Project highlights and client logos are showcased in clean sections, offering proof of her experience without excess. It’s a smart example of how less can feel like more when your copy and credentials take center stage. Want a site like this? The template behind it is available to customize into your own personal website. Template name:   Wedding photographer website template 11. Dr. Gilbert Simon: Physician Physician, pioneer and advocate  Dr. Gilbert Simon  puts his three brand colors to good use throughout his website, with black and white as the primary colors, and light blue as the accent color. The limited use of light blue enables it to stand out and serve as a focal point wherever it does appear.   The large, prominent typography on the first fold follows a major web design trend, in which oversized elements serve in communicating a message more effectively.   In addition, Dr. Simon’s logo is in line with current logo trends, by incorporating a special character (in this case, a slash) to the left of his name. By repeating the slash as a design element throughout the website, Dr. Simon creates a visually recognizable brand that can be easily associated with his name and practice. Want a site like this? The template behind it is available to customize into your own personal website. Template name:  Motivational speaker website template Subscribe to the Wix blog  for a weekly dose of fresh web design tips and trends. 12. David Milan: 3D artist and designer Focused on typography and illustration,  David Milan  sees letters from “another perspective.” This is apparent on his personal website where he showcases an array of different typography examples that pop out. Milan has worked with many companies and would like to continue collaborating with more, so he has a Contact form for new clients to reach him. He’s also added essential personal contact info from his side, such as his phone number, email address and links to his social media accounts. Want a site like this? The template behind it is available to customize into your own personal website. Template name:  Beauty vlog website template Editor’s note:  Don’t worry if the template you choose was originally designed for a different niche. For example, if you’re building a photography website but fall in love with a template labeled for makeup artists—that’s perfectly fine. Wix templates are fully customizable, so you can adapt the layout, visuals and features to match your brand. What matters most is finding a design that feels right for you, not the niche name attached to it. 13. Conep : Singer and songwriter The  Conep  website is alive with energy, capturing the spirit of the urban music scene. Its bold design combines stunning images, vibrant colors, and a mix of static and animated elements to create an experience that pulls you in. The layout keeps the focus on what matters most—new music releases, videos and event promotions—with big eye-catching banners and interactive buttons that keep users engaged. The typography is sleek and modern to reflect the urban vibe, while gradients and layered visuals add depth and energy to the site. Embedded videos and music links make it simple for visitors to engage with Conep’s content. Want a site like this? The template behind it is available to customize into your own personal website. Template name:   Gaming startup responsive template Editor’s note: This template comes from  Wix Studio , our advanced platform designed specifically for professionals and agencies. Wix Studio offers powerful tools, full design flexibility and enhanced functionality—perfect for creating a website that truly reflects your brand and expertise. Learn more: Wix vs Wix Studio Best website builders for agencies Best website builders for graphic designers 14. Lena Sernoff: Professional blogger and marketer Lena Sernoff  comes from an international background. She’s lived in multiple countries and speaks several languages, helping her stand out as a photographer, digital marketer, writer and career coach. Sernoff’s personal website houses her blog, service page, publications, shop and links to all her social media accounts, so visitors can keep following her. She’s even created her own logo using the  Wix logo maker  that sits on the menu header and embodies the spirit of her website — professional and creative. Be inspired by these  coaching website examples. Want a site like this? The template behind it is available to customize into your own personal website. Template name:  Personal blog website template 15. Sayla Ike: Makeup artist and hair stylist The  Sayla Ike   website showcases the work of a talented makeup artist and hair stylist. It features a visually stunning portfolio that highlights Sayla's expertise in creating captivating looks. The site is designed to provide an immersive experience with high-quality images that reflect the artistry and attention to detail in Sayla's work. Visitors can explore the portfolio to see a variety of styles and techniques, making it a go-to destination for anyone seeking professional makeup and hairstyling services. Additionally, the website offers a chat feature allowing potential clients to connect directly for inquiries or bookings. Want a site like this? The template behind it is available to customize into your own personal website. Template name:  Fashion photographer website template The websites featured here were built with Wix and show what’s possible with real, DIY designs. They represent functional, effective and thoughtfully crafted options that help people run their businesses. What is a personal website? A personal website is your own space on the internet, like your own online brochure. It's different from your social media profiles as you have more control over content and design. You also own your website and its content, unlike with what you post on social media.   Personal websites are great for freelancers, artists, students or anyone who wants to build an online presence either to share their thoughts, or promote their business. Why create a personal website? There's only so much a CV can communicate about you. One page is not a lot when you want to convey your experience and what you can do.  56% of employers are more impressed by a strong personal website than any other aspect of a job candidate's profile , yet very few have one. You place yourself in a unique position when you create a personal website and showcase your work. It helps you build your personal brand, establishing you as an expert in your field. Unlike social media, a website gives you full freedom to present your skills and personality, ensuring your site reflects who you are and what you do best. It also increases your visibility, helping clients or employers find you easily. Available 24/7, your site connects you to a global audience and provides direct ways for people to reach out—whether through forms, email or linked platforms. What to include on a personal website A personal website is your home on the web—a place where your work, ideas and passions come to life. It’s where you can share what you love, connect with others and build your reputation. To make your site stand out and truly reflect who you are, it should feel purposeful, polished and completely you. Here’s what to include to make it work for you. About me:  Start with a bio that feels real—share who you are, what you do and what drives you. Skip the boring list of credentials and tell a bit of your story, your passions and what makes your work meaningful. If you're a musician, photographer or creative, weave your "About" page into your digital portfolio (using a  portfolio maker ) to let your personality and talent shine naturally together. Portfolio or work samples:  This section is all about showing what you can do. Designers, writers, developers, artists—use clean visuals, quick project overviews and links to your work. Group your content by theme or style and keep it simple to explore. Make it easy for people to see your talent in action. If you're building a  music portfolio website , include samples, streaming links or even a custom player. For visual creators, embedding an Instagram Feed can be a smart way to keep your site fresh with minimal effort. Blog or insights:  When you  create a blog , you open the door to conversations, opportunities and organic traffic. Write about your process, industry trends, personal experiences or lessons learned. It doesn’t have to be long—just thoughtful. A blog also keeps your site dynamic, which is great for returning visitors and SEO alike. Contact information:  Make it easy for people to reach you. Add a short contact form, a professional email address and links to the platforms your audience uses most. If you're a freelancer or offer services, try adding an  online booking system . It lets clients schedule meetings or consultations directly from your site, saving time and adding a polished touch. Resume or CV:  Provide a downloadable  PDF  of your resume and consider adding a web version that’s easy to scan. Include work history, education, skills, achievements and even project links. Adding a  favicon  to your site is a small detail that makes your brand look more polished and professional—especially if potential employers or clients have multiple tabs open. Learn more:  resume website examples Testimonials or endorsements:  Share short quotes from people you've worked with—clients, colleagues or mentors—that highlight your skills and what it's like to work with you. If you sell products or services through an  online store , include customer reviews to build trust and show the quality you bring to the table. Personal touches:  What sets your site apart is you . Add a section for hobbies, a travel map, playlists or your favorite books. If you’re actively sharing updates on social media, embedding a live Instagram Feed adds a social layer to your site without extra effort. And if you’re wondering where to begin, check out guides on  making a personal website  to help plan and launch your content more effectively. Types of personal websites With so many different types of personal websites available, it's easy to create a personal website that's informative, engaging and reflects your unique personality. The main types include: Personal design websites Personal design websites are websites that are designed and created by individuals to showcase their design work and skills. They can be used by designers, illustrators, photographers and other creative professionals to promote their services to potential clients, or to simply share their work with the world. There are many  benefits to having a website , including: Showcase your work:  A personal design website is a great way to showcase your best work to potential clients or collaborators. You can use your website to display your portfolio, highlight your skills and experience and share your creative process. Build your brand:  A personal design website can help you to build your personal brand and online reputation. By consistently publishing high-quality work on your website, you can establish yourself as a thought leader in your field. Connect with others:  A personal design website can also be a great way to connect with other designers and creative professionals. You can use your website to share your work, participate in online communities and find new collaboration opportunities. Examples of personal design websites:  Natsai Audrey Chieza ,  David Milan Personal blog websites Personal blog websites are websites where individuals share their thoughts, ideas and experiences with the world. They can be used for a variety of purposes from sharing your expertise on a topic, building a community around shared interests, documenting a life journey or promoting yourself and your business. There are many benefits to having a personal blog website, including: Self expression:  A personal blog website is a great way to express yourself and to share your unique perspective with the world. You can use your blog to write about anything that you are passionate about, and to build a following of people who are interested in what you have to say. Self growth and learning:  Writing a personal blog can help you to learn and grow as a person. By reflecting on your thoughts and experiences, and by sharing them with others, you can gain new insights and perspectives. Business promotion:  If you have a business or a product to promote, a personal blog website can be a great way to reach potential customers. You can use your blog to share information about your products or services, and to build relationships with potential customers. Examples of personal blog websites:  Lena Sernoff Personal website and store A personal website and store is a website that combines the elements of a personal website and an online store. This means that it allows you to showcase your personal information, achievements, skills and interests, while also allowing you to sell products or services. There are many reasons why you might want to create a personal website and store. Here are a few of the benefits: Reaching a global audience:  A personal website and store allows you to reach potential customers all over the world. You are no longer limited to selling your products or services to people in your local area. Being your own boss:  When you have a personal website and store, you are your own boss. You can set your own hours, choose your own products and set your own prices. Keeping more of your profits:  When you sell your products or services through a third-party platform, such as Amazon or Etsy, you have to pay them a commission on each sale. With a personal website and store, you keep all of your profits. Learn more:  Personal website builders  and  best websites  for inspiration Best web design practices for personal websites When it comes to creating a personal website, there are a number of best web design and creation practices to keep in mind. Some of the main ones include:  Make your website mobile-friendly. More people are browsing on phones and tablets, so your site should look great on any device. Use responsive design with flexible grids and scalable images to ensure a consistent, smooth experience across all screen sizes. A mobile-friendly site keeps visitors engaged no matter how they access it. Keep your design clear and engaging.  A clean, organized design makes a lasting first impression. Use consistent colors, fonts and structured sections to give your site a professional look. Add an easy-to-use navigation menu so visitors can quickly find what they need without frustration. Balance visuals with text.  Create a dynamic experience by pairing your written content with images, videos or graphics. For example, if you're showcasing a portfolio, detailed descriptions combined with high-quality visuals help tell a complete story. This balance keeps visitors interested and makes your site visually appealing. Focus on strong meaningful content.  Your content should highlight who you are and what you do best. Share your story, skills and achievements clearly and concisely. Include a portfolio with standout projects or case studies to showcase your expertise. Make sure every piece of content adds value for your audience. Optimize for search engines (SEO).  Help people find your site by using effective SEO practices. Add relevant keywords to your text, upload images with descriptive file names and ensure fast loading speeds and secure hosting. These steps increase your visibility and show you’re committed to maintaining a high-quality site. Keep your site up to date.   After you create your website using  personal website templates , it's important to update it regularly with new content. Add new projects, refresh your portfolio or update your "About Me" section to reflect recent accomplishments. Staying current not only engages your audience but also boosts SEO by showing search engines your site is active. Ask for feedback.  Before launching or updating your site, get feedback from friends, colleagues or trusted connections. Their input can help you spot areas for improvement and make sure your site is intuitive and enjoyable to use. Fine-tuning based on feedback ensures your website meets the needs of your audience. Personal website vs personal social media profile: which to choose While both personal websites and social media profiles can help you establish an online presence for your own personal and business branding, they also serve different purposes. With this in mind we've put together a rundown of the pros and cons of each, to help you decide which is the best fit for you. According to Idan Cohen SEO Growth Specialist at Wix.com "A strong online presence is essential for small businesses. It enables reaching diverse audiences beyond geographical boundaries, enhancing brand recognition and opening up new revenue streams. Embracing digital platforms levels the playing field, allowing small businesses to compete more effectively in a competitive marketplace." Personal website pros and cons With a personal website you design, manage and control all of the content. Unlike with a social media where a platform algorithm can choose to hide or block your content, for whatever a reason, on an indexed personal website everything is visible. A personal website is a professional way to express yourself and showcase your work if relevant. However building and maintaining a website takes time, although even a beginner can do it with a website builder like Wix. It also requires effort to attract visitors unless you actively promote it. Social media profile pros and cons Creating a social media profile is quick and requires minimal technical knowledge. I t can also mean access to a built-in and large audience as social media platforms already have a large user base. Social media is also built to foster two-way communication and allows you to build relationships with your audience. However social media platforms control their algorithms and user interfaces, potentially affecting how your profile is seen. At the same time your posts and profile can get buried quickly as new content gets posted. Perhaps the best way to look at is as your personal website as your permanent online space, while a social media profile is a more dynamic place to interact in real-time. : If you want a professional online presence to showcase your work, a website is ideal. If you prioritize connecting and engaging with others, social media is maybe better. It's also possible to  leverage both. Link your social media profiles on your website and vice versa to amplify your online reach. Learn more:  AI website examples

Build your website in minutes, try Wix for free today → In the world of web design , templates are a wonderful thing. They make everyone’s job easier, no matter how much experience you have in learning how to build a website .  But one lesson I’ve learned from spending 6,000+ hours creating Wix website templates is that there’s no such thing as a one-size-fits-all design. Even though a template might be a perfect fit for one type of website , it might not work well for another.  And while most people might decide if a template is right for them within the first few seconds of looking at it, I’d recommend that you take your time. The template you choose can impact how your website both looks and functions, so the process of picking one should be slow and deliberate.  Here are my personal tips for evaluating your options and picking the best template for your website.  Learn more: What is web design? or Are website templates dead? What are your deal breakers? My first piece of advice: don’t judge a template simply by its looks. Think about what you need your website to do. At minimum, you should know: The main purpose of your website The main pages you need The main action(s) you want visitors to take  The types of content you want to add  Some websites are inherently more complex than others. For example, an eCommerce website is much more complicated than a typical app landing page. It needs to handle information for hundreds (if not thousands) of products, online payments, user logins and promotional assets (like pop-ups or reviews).  Design-wise, you must also consider that people interact with online stores very differently than they do with a landing page. Online shoppers are much more likely to hop between multiple pages, comparing products and prices—whereas people who reach your landing page just want to make a quick decision. At the end of the day, the template you choose should reflect your unique needs. Don’t get too distracted by how attractive a template is—look first at its features and usability.  Tip: Search for templates that are not only made for your industry, but are also closer to what you sell. Chances are, the designer who created a sportswear  store template  did a ton of research specifically on athletic brands and shopping behaviors.   Read more about the essential parts of a website or the difference between a multi-page website vs. one-page website . Are you looking at a newer or older design?  People don’t talk enough about how consumer preferences and design trends are always changing. If you were to look at a recent Wix template next to one that was created years ago, you’d probably notice a big difference. That’s not to say that you shouldn’t use older templates. (Most of our templates are designed to stand the test of time.) However, with Wix introducing newer, better features and designers experimenting with new styles, it’s only natural for our templates to evolve.  Let’s look at a recent website template together. Here’s one that I designed for an eCommerce site focused on selling shoes. Notice: Welcome section: At the top of the homepage, you’ll see a widget (which didn’t exist in Wix years ago) that promotes the specific item shown in the homepage image. This mimics the “shop now” behaviors that we see everywhere online and on social media these days.   Loading effects: This template combines a few different loading effects to create a fresh, modern experience.  Scrolling banners: We’re constantly adding new features to our editor and tracking new trends. This is how we found that movement can draw attention to parts of a page where people normally have “banner blindness.” So, you’ll see that the banners at the top and middle of the homepage take this into consideration. Product page design: Each product page puts a big emphasis on the product images, mimicking the design of many popular, high-end sites. The layout is more minimal and streamlined than older templates, too, to align better with modern web experiences. Customer reviews sections: Reviews are incorporated throughout the website, alongside “buy now” buttons, to encourage quick shopping. It’s another trend we’ve seen pick up speed over the years. Navigation and footer: Between the breadcrumbs, search bar, menu and footer—there are dozens of ways for shoppers to explore products in a way that they’re familiar with. Keep in mind that just because a template is new, doesn't mean it’s necessarily better. You might find that a more classic or minimalistic design is better suited for your brand. Nevertheless, newer templates can give insight into recent trends and serve as good inspiration.  View this shoe store template up close or check out other online store templates . What’s easy vs. difficult to customize?   Templates are meant to be customized. With that being said, some elements are easier to change than others. Colors, logos and fonts are some of the easiest things to tweak—and a website builder like Wix lets you set a site theme so that any custom colors or fonts are applied to your whole site.  Here’s where it gets tricky: If you need to add lots of pages with specific functions (such as product pages, checkout pages, booking pages, etc.), you might be better off finding a template that already includes a few of these pages. This way you won’t have to start from scratch with the design, interlinking or overall user experience. Another thing you’ll want to look out for: the overall “vibe” and website layout . If you search for “tech” in the Wix Template library , you’ll see a lot of futuristic designs. That theme is mirrored in most of the preset colors, button styles, animations and image arrangements. While you can technically adjust any of these components from the editor—you might end up spending more time than you’d like making it all work together, especially if you’re trying to make a futuristic theme feel less futuristic. Ultimately, the amount of time you spend on customization is up to you. Just make sure to manage your expectations accordingly. Quick to customize Time-consuming to customize Colors Fonts  Logos Buttons  Images and icons Text Simple sections (tweaking or adding) Simple animations Core structure Forms Dynamic pages or sections Text on image-heavy layouts Advanced design elements Mobile layout Did you know? Creating new images or illustrations for your website is easy with Wix’s AI image tools. Check out all of Wix’s AI features .  How much space do you need for images vs. text? Similar to my point above, you should think about the type of content you plan to include on your site. I don’t just mean picking from text-heavy templates if you’re planning to start a blog . I mean observing the balance of text versus images on any given page. Some homepage designs are very design-heavy. They’re only meant to include a few lines of text next to a large, full-scale image. Forcing more text into these areas could throw off the balance of the whole page if you’re not careful.  As another example, let’s say you’re working with a template that has big text blocks and proportionately small images. If you end up writing minimal content or adding large images in spaces better suited for icons, then things can start looking awkward.  Make it easier on yourself by selecting a website template that gets you 80% of where you want to go with your content. Know the hierarchy of your content ahead of time and let it guide your decision.  How does the mobile experience look?  Don’t forget about the mobile experience. Today, more than 60% of website traffic worldwide comes from mobile devices . So, neglecting the mobile experience means leaving money on the table.  From the very beginning, you should consider how your website looks on a smaller screen. Preview the mobile version of a template before committing to it. It doesn’t need to be 100% perfect (just like the desktop version, you should be able to fine-tune certain details of the mobile site from your website editor). However, it shouldn’t require too much redesigning.  Ask yourself: Does the mobile version prioritize the right content and features?  Will my average customers be able to navigate this easily?  How does the mobile version handle buttons and forms?  Does the template offer a mobile-optimized checkout experience (if relevant)?  How does the mobile version handle large tables or data (if relevant)? To summarize, look below the surface  Picking the right website template is a balancing act. You need to strike the right mix of aesthetics, usability and flexibility.  As you explore your options, you might find yourself liking different aspects of different sites. That’s an added bonus of this exercise; it allows you to see how various web designers bring form and function together. You can then use this information to shape your final website.  On that note, here’s my last piece of advice: Take your time. Gather inspiration. Choose wisely.  Check out these free website templates  or discover our designers' favorite Wix templates .

Understanding how to choose a website template that's right for you is an important step in getting your site up and running. Selecting the right website template can make a big difference in the overall look and feel of your site, as well as its functionality and usability. In this article, we'll walk you through some key considerations to keep in mind as you search for the perfect template. We'll cover topics such as aligning your website template with your business goals, selecting a layout and web design that fits your needs, and finding a template that offers the right features for your business. We'll also discuss the importance of customizing your website template to ensure it meets all of your specific requirements. Tip: When you make a website with Wix, you can change your template as little or as much as you want: Just open the template in the Wix Editor to change the site name, edit content, replace images, delete sections—anything goes. The options are endless. Check out these website templates and start creating your own website today. How to choose a website template in 7 steps Consider your business and website goals Determine the type of website you need Pick a website layout Decide on website elements, features and functions Think about branding Find a website template that checks most of your boxes Customize your website template 01. Consider your business and website goals If you haven't already worked out how to create a website , you’ll first need to decide which template to use. It can be tempting to pick the first template that's visually appealing, but it's also important to remember your website is a marketing tool. In order for it to serve your business, you’ll need to consider how its structure and content aligns with the stages of the marketing and sales funnel: awareness, interest, decision and conversion. The website template that you ultimately choose should align with your business goals. Here are a few examples: If you’re a small business owner , you likely want to use your website to convert, or sell products online. Since that’s the last step in the marketing funnel, pick a template with content or features that help customers find you, engage their interest and lead them to make a decision. If you're a freelancer looking to score a job, you want your CV website to prove to managers you’re the right candidate. Choose a website template that helps improve your visibility among job seekers and shows you’re a good candidate in the first place. If you’re a creative , choose a website template that sparks interest by displaying your creations (whether their blog posts, artworks, photography or more) in a visually-appealing way. Select works that help you get noticed and generate a dedicated following. Still not sure if you should choose a template to create your site ? Check out our designers' favorite Wix templates , or read this piece on ' Are website templates dead? ' Example of a CV website template that is totally customizable 02. Determine the type of website template you need Once you’ve defined your goals, the next step is figuring out what type of website template will lay the foundation to achieve them. Start by making a list of all the requirements you’d like your template to have. As noted by Wix template designer, Kobi Michaeli, in his guide to selecting the right website layout : "At the end of the day, the template you choose should reflect your unique needs. Don’t get too distracted by how attractive a template is—look first at its features and usability." We’ll go through the different parts of a website you may want to consider further on. First, decide between making a static vs dynamic website, a one page vs multi-page website and a responsive vs adaptive site. Learn more: How to choose a website template on Wix Static vs. dynamic websites A static website is one whose content does not change or update automatically. This type of website template suits businesses that don't need to present personalized information, and whose content doesn’t need to be frequently updated. If cost is a consideration, a static website may fit your needs as it requires the least amount of regular website maintenance. A dynamic website, on the other hand, is one that's designed to update automatically according to user input or other factors. Dynamic websites are often complex, requiring more technical expertise to build and maintain. These are best for businesses that need to present bespoke data, content or products according to the visitor's preferences or location. One page vs. multi-page websites In addition to static vs dynamic websites, you'll also need to decide whether you want a one page or multi-page website. A one page website is a single page that includes all of the content and navigation for your site. For businesses with a limited amount of content or for those who want a minimalistic and easy-to-navigate website. Check out this curated selection one page website examples for some design inspiration, and get started with one of these professionally-designed one page website templates . A multi-page website, on the other hand, is a website with multiple, linked pages. Businesses with a large amount of content or products to showcase often start with a multi-page website template, as it allows you to organize your content in a logical way. Take a look at these multi page website examples to get you started. Responsive vs. adaptive websites A successful website will cater to all users—regardless of what device the visitor uses to access it. Both responsive and adaptive design are the practices of making sure your website looks good on mobile. Responsive web design is the art of creating pages that rearrange themselves based on the detected screen size. It provides consistent user experience across all platforms, but requires a bit more design experience. Adaptive web design is an approach where the browser loads a static layout that you've adapted for mobile devices from your site's desktop version. This high-performing design approach requires less design effort on your end. Learn more: How to create a responsive website with Wix Studio AI vs. template—which should you use to create your website? One of Wix's business website templates , on desktop and mobile 03. Pick a website layout Now that you’ve decided the type of site you need, it’s time to choose a website layout . Decide which format will best serve your audience, allowing them to navigate pages, interact with its content, and achieve their goals. Keep in mind, each page of your site may have a different layout according to its purpose. This is where you may also want to consider how the different parts of a website will come together in one layout. The layout patterns listed below can suit different types of businesses and goals: Z-pattern layout: This layout guides the user's gaze in a Z-shaped pattern across the page, making it easy for them to scan and absorb information. Check out these landing page templates that feature this layout and start creating your own. Podcast website template with Z pattern format F-pattern layout: Similar to the Z-pattern layout, the F-pattern guides the user's gaze in a predictable pattern across the page. However, this layout is better suited for text-based content, like a blog. Full-screen image layout: Great for businesses that want to make a strong visual impact, full-screen layouts allow you to showcase products or services in a visually striking way, either via hi-res video or images. These photography templates and wedding templates often use this layout. Totally customizable wedding website template Split screen layout: This layout divides the screen into two sections, which can be used to showcase different types of content or products. Online store templates that offer products for diverse customers often use this layout to emphasize the contrast between different offerings. Explore these online store website templates now. Asymmetrical layout: This layout breaks away from traditional symmetrical layouts and can be used to create a more out-of-the-box design. Portfolio templates often use this layout to signal contemporary and innovative design. Horizontal strips layout: This layout organizes content into horizontal strips, which can be used to highlight different sections of your site or showcase a list of products and services. 04. Decide on website elements, features and functions While all Wix website templates can be customized to fit your needs, each template includes different elements, features and functions to start with. If you’re looking for the most efficient solution, select one that already supports your business needs and goals. Tip: Explore the 100s of Wix features available to add to your website template. Here are a few common website elements and how they might fit with different business goals: Header When choosing a template, consider whether it includes a space for your logo in the header. Your logo is an important part of your brand identity and should be prominently displayed on your website. Tip: Don’t have a logo? Use this tool to make a logo for free. You can choose from these common types of headers: Static headers: These headers are fixed in one place on the website and don't move as the user scrolls down the page. Sticky headers: Sticky headers are headers that remain fixed at the very top of the page as the user scrolls down. Full-width headers: These headers span the full width of the website and can be used to create a bold and impactful visual element. Footer The footer of your website is at the bottom section of your site and is often used for things like legal information, contact details, and social media links. When choosing a template, find one that includes a footer to meet your needs. Navigation menu A website menu is what guides navigation, linking between the different pages or sections of a site and displaying these options for the user. You can choose between the following common navigation menus: Horizontal navigation: This is the most common type of navigation menu, where the menu items are displayed horizontally across the top or bottom of the website. Vertical navigation: Vertical navigation menus are displayed down the side of the website and can be used to create a more organized and hierarchical structure. Drop-down menus: Drop-down menus allow users to access sub-menu items by hovering over or clicking on the main menu items. Hamburger menus: These are small icon buttons that open a menu when clicked. Hamburger menus are most commonly used on mobile devices. Sidebar: A sidebar is a vertical column on the side of your website that can be used to display additional content or links. Online store template for wellness shop Content Your website's content is how you'll communicate with your audience and achieve your business goals. In deciding how to choose a website template, make sure it can display information in a way that's easy to read and navigate. Look at how a website template incorporates: Text: Text is the most basic and fundamental content, and is necessary for most websites. It’s important to choose a template that allows for readbility, easy formatting and customization of text. Blog : If you plan to create a blog on your website, it's important to pick a blog template that includes options for displaying articles and topics in a way that is easy to read and discover. Images and video: Images are a powerful way to communicate with visitors to a website. It’s essential to decide on a website template that allows for easy insertion and displays them in a way that engages visitors. You may also want to explore these display options: Sliders: Sliders allow users to scroll through a series of images or videos in a slideshow format. Galleries: Galleries are collections of images that are displayed in a grid or mosaic layout. Lightboxes Carousels are rotate of images or videos that can be scrolled through by the user. They can be a good option for websites that want to showcase many items in a compact space. Carousels: Carousels are rotate of images or videos so that users can scroll through them. Video backgrounds: Video backgrounds are full-screen video loops that play behind the content of the website. Calls to action (CTAs): CTAs are buttons or links that encourage users to take a specific action, such as signing up for a newsletter or making a purchase. When choosing a template, consider whether it includes CTAs and whether they are prominently displayed in a way that aligns with your business goals. Social media integration: Many templates allow for easy integration with social media platforms, such as Twitter, Facebook, and Instagram. If you want to connect with your audience on social media, this is a great option for displaying these links. Events: If you host events or workshops, adding Wix Events to your website can help you promote them and make it easier for your audience to stay up to date or buy tickets. Product reviews: If you sell products, adding product reviews to your website can help build trust and credibility with your audience and can help drive sales. Live chat: Having a live chat feature to your website can make it easier for your audience to get in touch with you and can help build trust and credibility with your audience. Learn more: What is web design? 05. Think about branding Branding is an important aspect of any business, and the website template you choose will be a major part of how you present yourself to your audience and should reflect the overall style and tone of your brand. You'll need a well designed website too. Choosing a website template whose overall layout and design syncs with your brand's style will give you a major head start. For example, if your business is more traditional and professional, choose a template with a clean and minimal layout. If your brand is more creative and playful, find a template with a more unique and expressive layout that you can work with. 06. Find a template that checks most of your boxes Once you have completed your website template wish list, it’s time to see what’s available. If you're using Wix, go to the website templates pages where you’ll find 800+ templates, all organized into categories for easy browsing. Then, choose whether you’re looking to create a website for a business, store, creative, community, personal or blog endeavor. Blog templates Portfolio templates If you're looking for a more specific template, hover over each category to discover subcategories like “ travel & tourism templates ,” “ online store templates ,” “ music website templates ,” and “ education website templates .” You’ll find templates in each category are already set up with popular design trends, layout, features and tools that are in line with the common goals in your industry. If you can’t find what you’re looking for, type keywords from your wish list into the search bar. 07. Customize your template Now that you've chosen a template you like, click "View" to preview a template or click "Edit" to start customizing it. You can open and save as many new templates as you want to get a feel for them before you decide which works best for you. Think about your branding and desired look and feel (e.g., bold, simple, elegant, playful) and then browse multiple categories to find one that has features you had in mind. Also, don’t feel limited by the template name or category. Since every template is fully customizable, it’s okay if the content doesn’t exactly match your website topic from the get-go. When you’re done editing, press ‘Publish’ to share your website with the world. Wix’s most popular website templates From Coming Soon landing pages to CV website templates or even personal blog templates , Wix has you covered with a range of fully customizable website templates. Explore Wix’s most popular website templates to find the one perfect for you. Coming Soon template Personal profile website template Tech company website template Personal blog template Explore more templates: Affiliate website templates Family law website templates Notary website templates Insurance website templates Mortgage website templates Printing website templates Electrician website templates Roofing website templates

If you're trying to decide whether you should use a template to create your new website, it's worth first understanding what is a template and how using one can help you build a better site, faster. Website templates are pre-designed layouts that help you create a website without needing any coding knowledge. They provide a designed framework or skeleton for your site, allowing you to focus on customizing the content and design elements in a way that best aligns with your business goals. Things like the type of font you plan to use or the images you want to include. Website templates simplify the web design and creation process, making it more accessible to everyone. They offer a quick and efficient way to build a professional-looking website, which, depending on the type of website you want, can help you take client bookings, market to customers or build a community. There are a few leading website builders which offer a wide range of website templates. Wix is one of these with over 2000, and counting, templates. It also has a user-friendly drag-and-drop editor to use with them. So should you use a website template help you with how to build a website ? Its worth considering and we'll use this article to explain and show why. Learn more: Is Wix easy to use? How to choose a website template on Wix AI vs. template: which should I use to create my website?   Types of website templates Before deciding if you plan to use a template to create your website, it's worth exploring the different types available. Website templates come in a variety of different kinds, covering any website you might want to build. They also span multiple industries, niches and businesses. Here's a look at some of the most common: Business website templates : Ideal for corporate websites, these templates often include features like service pages, contact forms and team sections. Portfolio website templates : Perfect for creatives such as photographers and designers, these templates focus on showcasing work through galleries and project pages. Blog templates : These are great for starting a blog of any type and size. Ecommerce website templates : Designed for online stores, they include product listings, shopping carts and payment gateways. One-page website templates: These are created to easily get one-page websites, like landing pages live. Beauty website templates: Great for beauty businesses, whether its taking bookings for a salon or selling beauty products online. Health and wellness website templates : These can range from templates for fitness websites, for services like private training or websites for gyms to showcase their classes and pricing. Restaurants and food website templates: Restaurant and food templates work for any type of food business, from restaurants, food trucks and coffee shops to catering services, to online stores selling food and edible products. Industrial website templates : These templates are designed for a wide range of businesses, including construction, contractors, plumbers and more. Responsive website templates : Designed to look great no matter the device your website is viewed on. Read also: Our designers' favorite Wix templates—and their tips for making them your own Why should I use a website template? With a wide range of website templates for every site and business lack of variety, shouldn't hold you back from deciding whether you should use one or not. Variety aside, here are a number of other reasons why using a template makes sense. Cost-effectiveness and time-saving Templates are a cost-effective solution for everyone and with Wix, they're free. They also mean you don't need to hire a web developer which can free up resources to use elsewhere — on your media for example or website content. Website templates make it faster to launch a website, so you can focus on other business needs or setup. Ease of use One of the primary advantages of website templates is their user-friendliness. Designed with non-technical users in mind, they offer intuitive interfaces that make it easy to customize your site without any coding knowledge. You just need to drag and drop in the elements you need to customize the template to your website and business. "Once you pick the right layout or template for you, it's really important to take the time to customize all the content. Many people overlook this step. Make sure you remove any unrelated images or paragraphs, and focus on creating a clear flow for the content that tells the story you want to share with your audience." Dafna Rabin, Wix Templates design team lead They're also designed by professional designers, meaning you get a free, ready to use template that helps build a great looking site. Example of a CV website template  that is totally customizable Mobile-friendly Most modern templates should mobile-friendly, so that your website looks great on all devices. This is crucial as more people view websites via their phones than from anywhere else. It also means you don't have to understand that much about mobile-friendly web design to create a website that looks great on mobile. You can rely on your template. One of Wix's business website templates , on desktop and mobile You've decided to use a website template, now how to choose the right one? Start of by deciding which template matches your industry best. What a plumbing website business owner needs from a website template is understandably different than what a restaurant website owner needs, or an artist needs. This includes the layout, features and emphasis on different parts of the website page. If you choose a template for your business through Wix, each one is professionally designed for your industry style. As noted by Wix template designer, Kobi Michaeli: "At the end of the day, the template you choose should reflect your unique needs. Don’t get too distracted by how attractive a template is—look first at its features and usability." Then consider the color, typography, overall aesthetic of the template and if it aligns with your branding. You want to make sure you have consistency across your brand assets and website. "If you have a brand, make sure your website aligns with it. This includes matching your brand colors, properly positioning your logo and making sure your business name is clear and easy to understand. People should immediately recognize your brand and know where they’ve landed when visiting your site." Dafna Rabin Wix Templates design team lead Think about the features you need, such as contact forms, galleries or eCommerce capabilities. These can often be found on the template you need and also added as you create your website. Online store template  for wellness shop Remember that customization is the key to making a template truly yours. Look for templates that offer flexibility in its design elements so you can tailor them to fit your unique business needs. This includes adjusting layouts, colors and fonts to match your brand identity. Explore more templates: Affiliate website templates Family law website templates Notary website templates Insurance website templates Mortgage website templates Printing website templates Electrician website templates Roofing website templates What common mistakes should I avoid when using a template to create my website? When using a template to create your website, avoid these common mistakes: Ignoring customization Relying too heavily on the default look can make your site too generic. You want to make sure you tailor your colors, fonts and content to match your brand identity. This is important regardless of which template you use. Overloading with features Many templates include extras you may not need and you don't necessarily need to use all of them. You can consider removing elements you don't need to improve the speed and focus of your website. Poor content planning Cramming content to fit the template layout instead of designing for your website's purpose can confuse your visitors. Start with your content goals, what you want to include and why, then adapt the template to these. Not optimizing for mobile Your template should be mobile-friendly and if necessary responsive. Don't forget to test it across devices once published also. Wix templates are optimized for mobile from the start. Neglecting the SEO basics Templates don’t handle on-page SEO optimizations for you. You'll still need to remember to add alt tags, meta descriptions and create clean, short. If you're building with Wix, the in-built SEO tool within the editor can help you with all of this. Neglecting your user experience Don’t clutter your pages with too much text or too many CTAs, as tempting as this might be at first. Prioritize intuitive navigation for your users. Read also: Are website templates dead?

Looking for the best way to build your website? Get started with Wix → Back in the day, knowing how to start a website  meant one of two things: you could either hire a designer or learning to hack one together yourself. Today, it’s a different story. There are more tools than ever, and one question I encounter is: “Should I use a template or AI to build my website?” Between all the DIY tutorials and apps out there (including Wix’s popular AI website builder ), it’s easy to see why people are exploring their options more closely. Hence, I thought it would be worthwhile to unpack this in more detail. Food for thought When choosing between AI versus a template, you're essentially choosing between placing your trust in an AI model—which is trained on web design  principles through an abundance of information and examples—or placing your trust in the curation and consideration done by an experienced web designer. There are advantages and disadvantages to both. Before diving in, I recommend asking yourself a few important questions: How clear is your vision for the site's design ? Do you picture every element in your mind already, or are you craving direction and inspiration? How much control do you want over the small details?  Are you the type to tinker, or do you prefer something more hands-off? Is there a template that already fits your industry and business goals?  Or, are you envisioning something completely new from what you’re seeing?  Read also: Are website templates dead? What AI brings to the table  The advantage of designing a website with AI tools is that you can really ask for anything. The level of customization is very high. You could ask for specific colors, design styles, layouts , order—whatever you envision.  You can also create and iterate quite quickly, without needing to browse through hundreds of templates. The result usually comes down to your prompting skills: the more detail and time you spend defining what you want at the prompting stage, the better the outcome.  AI models intuitively understand websites because that’s what they’re trained on. There’s a wealth of knowledge that’s being utilized and is constantly improving. Explore these AI prompts for website building  to get started. Wix’s AI models combine decades' worth of web design expertise with real-world examples to generate high-end website, built to convert. What website templates bring to the table  The advantage of using a template, on the other hand, is that a professional designer has carefully considered the look and feel of the site, as well as its functionality. Whenever a new Wix template  is created, the first step is to research industry trends and study high-performing sites.   This means that you, as the website owner, benefit from a designer’s attention to detail, content curation and design choices—built with specific performance and business goals in mind. Not to mention, you have full editing capabilities to alter your site. The difference is that you start with a solid, well-thought-out structure that’s been tested across multiple devices. Comparing AI vs. website templates across various factors  Looking a bit closer, you’ll see there are some key ways these options set themselves apart. Quality As of the time of writing this, there’s still a notable difference in design quality between the two approaches.  When you’re working with AI tools,  the layout and overall visual narrative of websites tend to feel more standard, clean and less adventurous. The rhythm and visual storytelling aspect of the site often feels more straightforward. AI can sometimes struggle with maintaining design consistency across all elements and components of a large site, and has difficulty creating truly unique visuals that tell an engaging brand story. That said, AI models are rapidly improving, quickly bridging the gap and addressing these limitations.  When you’re working with   designer-made templates , you often get more elevated design outcomes. The designs are more intentional and cohesive out of the box. They’re built to tell a complete story and create impactful scrolling experiences for your specific business type or industry needs. The downside is that you risk having a similar-looking site to others in your industry who use the same provider and template. Ease of use / technical skills required  Both approaches require knowing what you want, but the technical demands vary. With the AI approach,  prompting skills will matter more than technical skills. Giving the system good, clean instructions on what you’re trying to achieve will get you closer to the result you’re looking for. You don’t have to have all the answers. It’s true that the more information you provide, the better, but it’s definitely okay to leave room for the model to interpret and create. Just try not to be too vague, as this will likely lead to basic outcomes. Regardless of the tool you use, it’ll likely take several rounds of iterations to mold the results to your needs. With templates,  a lot of it comes down to choosing the right template. Don’t simply choose a template because of how it looks. Pick a template by a reliable provider that is well-aligned with your industry or business type. After that, you’ll need to know—at least in the very basic sense—how to use a website editor. It’s crucial to know how to change settings, move, change and add/remove things from your editor-of-choice. Although this might seem like the more intimidating approach, popular editors like Wix are very intuitive and easy to master. Read also: Don't judge a website template by its cover—look for these traits instead Speed to create  Both approaches can make a website within minutes, but to create something great, you’ll likely want to spend extra time perfecting the result. How you spend your time might look slightly different depending on the route you choose. With AI , you begin the process by guiding the AI with your input, rather than sorting through a sea of templates. Some AI builders are open-ended, allowing you to enter free-form prompts. Others, like Wix’s AI website builder, help to structure your conversation by asking you a series of questions. The builder will then generate a customized design within a few minutes. Afterward, you’ll spend time checking that the site has all the functionality and pages you wanted, adjusting content as needed, modifying the design and testing it across various devices.   With templates , you’ll spend most of your time trialing multiple templates until you find one that gets you closest to your vision. Some template libraries will be more vast and well-organized than others. You might get lucky and find a template that matches your vision closely and only needs small tweaks. Other times, a template might look amazing but need significant changes to work for your business.  Costs No matter which approach you choose, your starting point shouldn’t make a huge difference in cost. Both offer free and paid plans, and the final price largely depends on the features you want and the complexity of your site. So, which should you choose? If you’re a small business owner with limited design experience, I'd recommend starting with a template that fits your industry and business model. Templates make it easy to get a professional-looking site without complicated edits. The process is more predictable, and there's a clearer path from start to finish. However, if you’re a business owner with a very specific vision that doesn't fit standard templates, AI tools are worth exploring. They’re especially useful for businesses in emerging industries with few templates to choose from, or for anyone who enjoys the creative process and wants to experiment. Read also: Your website should speak your brand's language—here's how One final word of advice: don't let perfect be the enemy of good The beauty of websites, in my opinion, is that they aren't static objects. They’re living and breathing, dynamic platforms that change, grow, improve and update. Trial and error is an inevitable part of web design, and any great website usually goes through several versions or edits.  Whether you go with AI tools or templates, the most important thing is to launch your site and see how real users interact with it.  Also, remember that the backbone of any beautiful and successful website is strong, meaningful content that evolves with your brand. Don’t just think about what you need right now. Think ahead and choose a setup that makes it easy to add content and expand your site over time. Finally, remember that your first website doesn't have to be your forever website. Both AI tools and templates are relatively low-cost ways to establish your online presence. You can always upgrade, redesign or start fresh as your business grows. The key is to start somewhere and iterate as you go along. Relate reading: Our designers’ favorite Wix templates How to choose a website template Should I use a template to build a website?

Create your logo in minutes with a logo maker → Creating a medical logo starts with understanding the visual cues that convey trust, professionalism and care like the classic blue and white palette or recognizable medical symbols. Using a medical logo maker  can simplify the process, helping you create a design that represents your healthcare brand and communicates your values and mission to patients and clients. Whether you run a clinic, hospital, pharmaceutical company or telemedicine startup, a well-designed medical logo helps your brand stand out and connect with your target audience. In this guide, you’ll learn how to design a logo that reflects your practice’s identity and builds credibility. Get started with  making a website  using Wix, or follow our guide on  how to start a website . Wixel makes it easy to design a logo that truly fits your brand. You’ll get tailored style suggestions, effortless customization options and the tools to build a consistent visual identity across your website, social channels and every branded asset in one place. Why you need a distinctive medical logo Having a distinctive medical logo is crucial for your practice's success, as it sets you apart in the crowded healthcare landscape and strengthens the sense of trust and recognition among patients. Your logo communicates your values and mission, shaping perceptions of your brand. When patients see your logo consistently across various touchpoints, from your healthcare website and social media profiles to physical signage and marketing materials, it reinforces your presence in their minds. This familiarity breeds trust and loyalty, encouraging patients to choose your services over others. The psychology of colors in medical logos The logo colors you choose for your medical logo play a pivotal role in how your brand is perceived, as colors can evoke emotions and convey messages without words; shaping your audience's opinions within a fraction of a second. In the realm of medical logo design, the psychology of colors plays a pivotal role in shaping patient perceptions and influencing their emotional response. Each color possesses its own unique symbolism and conveys distinct messages, making it imperative to carefully consider the choice of logo colors to effectively communicate your brand identity. Best color choices for medical logos Blue Blue is frequently employed in medical logos due to its association with trust, professionalism and stability. It instills a sense of security and reliability, making it ideal for healthcare brands aiming to establish credibility and inspire confidence in patients. → Learn how to make a blue logo . White White is associated with purity, cleanliness and sterility make it a popular choice for healthcare branding. Often used as a background color, white creates a sense of hygiene and professionalism, allowing other elements to stand out prominently. Its neutrality and versatility suit various healthcare specialties, from hospitals and clinics to pharmaceutical companies and medical device manufacturers. Additionally, white evokes feelings of tranquility and simplicity, fostering a sense of calmness and comfort in patients. When strategically employed in medical logos, white enhances visual appeal while reinforcing the brand's dedication to quality care and patient safety. → Learn how to make a white logo . Red   Red exudes passion, urgency and vitality. Though often associated with warnings, it can be strategically used in medical logos to signify emergency services or draw attention to critical health issues. → Learn  how to make a red logo . Yellow Yellow, with its bright and cheerful demeanor, communicates positivity, optimism and energy. It can be utilized to signify warmth and friendliness, making it suitable for pediatric clinics or practices emphasizing patient-centered care and empathy. → Learn how to make a yellow logo . Purple   Purple embodies notions of luxury, sophistication and spirituality. While less common in medical logos, it can be employed by specialty practices or wellness centers seeking to convey a sense of exclusivity and expertise. → Learn how to make a purple logo . Green Green symbolizes health, vitality and growth. It evokes a sense of harmony and renewal, aligning well with healthcare providers focused on wellness and holistic care approaches. Incorporating shades of green in a medical logo can convey a commitment to promoting well-being and fostering a nurturing environment. Ultimately, the strategic use of logo colors in medical branding can evoke specific emotions and perceptions, influencing patient trust, engagement and loyalty. By understanding the psychology behind each color choice, healthcare brands can effectively convey their values, establish a strong brand identity and foster meaningful connections with their audience. How to make a medical logo Define your brand identity Explore industry trends and standards Sketch logo concepts Digitalize your ideas Choose appropriate typography Pick an effective color palette Collect and implement feedback Ensure adaptability and versatility Address legal considerations Finalize and implement your medical logo 01. Define your brand identity Establishing your brand identity is the cornerstone of creating a compelling medical logo. Start by clarifying your practice's mission, values and unique selling points. Consider your target audience and the specific services or specialties you offer, and reflect on the emotions and perceptions you want your logo to evoke in patients. Are you aiming for a sense of trust, compassion or innovation? By articulating these elements, you lay the foundation for a logo that effectively communicates your practice's essence and resonates with your audience. This clarity will ensure that your medical logo serves as a true representation of your brand in the healthcare industry. 02. Explore industry trends and standards Being familiar with the logo trends and standards in your industry is crucial for crafting a relevant and impactful medical logo, as it will allow you to understand what your audience is familiar and comfortable with. Research current design aesthetics and emerging trends in healthcare branding to ensure your logo remains contemporary and resonates with your audience. Additionally, familiarize yourself with industry-specific regulations and guidelines, such as those regarding medical symbols and color usage. By staying informed about prevailing practices and expectations within the healthcare sector, you'll be able to learn how to design a logo for your medical practice that not only stands out but also aligns with industry norms, enhancing your practice's credibility and professionalism. 03. Sketch logo concepts Putting concepts down on paper should be the first step of your creative logo creation process. Begin by brainstorming ideas and sketching rough drafts that focus on capturing the essence of your medical practice and conveying your brand identity through visual elements. Experiment with various shapes, symbols and typography to explore different design possibilities. Don't worry about perfection at this stage, as the goal is to generate a range of ideas to refine later. By sketching a wide range of logo concepts, you're laying the groundwork for creating a distinctive and memorable logo that effectively communicates your practice's values and goals. 04. Digitalize your ideas Once you've come up with a solid idea to developing further, you can use a medical logo maker to digitize your ideas swiftly and efficiently. These user-friendly online tools offer a range of customizable bases, symbols and fonts tailored specifically for medical branding. Simply input your concepts, customize colors and typography and experiment with layouts to visualize your logo digitally. With instant previews and easy editing options, medical logo makers streamline the design process, allowing for quick iteration and exploration of various design possibilities for a fraction of a logo design cost . This digitalization step enables you to refine and finalize your medical logo with ease, ensuring it accurately represents your practice and resonates with your target audience. Learn more: How to make a transparent background 05. Choose appropriate typography When looking for the perfect font for your medical logo, focus on a typography that conveys professionalism and is aligned with your brand identity. Opt for clear, sans-serif fonts for a modern and clean look, or traditional serif fonts for a sense of timeless authority and trustworthiness. In either case, ensure that the typography complements other design elements and remains legible at various sizes. Read more on how to resize an image . Experiment with different font weights, styles and spacing to achieve the desired balance and visual impact. By choosing appropriate typography, you'll enhance the overall aesthetic appeal and communicative power of your medical logo, reinforcing your practice's credibility and professionalism. 06. Pick an effective color palette The colors you use in your medical logo will have an immediate effect on how your medical practice is perceived by potential clients. Choose hues that evoke trust, calmness and professionalism such as light blues and greens, which are commonly used in medical branding for their soothing and reassuring qualities. Consider incorporating complementary colors as well to enhance visual appeal and convey specific emotions, and experiment with different combinations to find the perfect balance between aesthetics and symbolism. In each iteration, ask yourself whether the color palette is consistent with your brand identity and if it will help you stand out. → For a refresher on color psychology  and the impact on your medical logo, scroll back to the psychology of colors in medical logos . 07. Collect and implement feedback After defining the different elements of your medical logo, seek input from colleagues, patients and design professionals to gain diverse perspectives and identify areas for improvement. Consider factors such as clarity, readability, symbolism and overall aesthetics, and analyze feedback objectively and make necessary adjustments to your logo design. Continue refining your logo based on feedback until you achieve a final design that resonates with your audience and effectively communicates your values. 08. Ensure adaptability and versatility Make sure your logo is designed to be scalable, allowing it to maintain clarity and legibility whether displayed on a business card , website, or signage. Aim for a design that works equally well in both digital and print formats, and consider less-common placements you might find yourself working with, such as billing statements, bed sheets or admission bracelets. If you don't have an online presence yet, start by making a website and creating social media profiles for your medical practice. Learn more about making a medical website for your business. 09. Address legal considerations As part of the healthcare industry, you'll need to be highly aware of any potential legal considerations while creating your medical logo. Make sure to conduct thorough research to ensure that your design does not infringe on existing trademarks or copyrights and consider registering your logo as a trademark to protect it from unauthorized use. You'll also need to be mindful of regulations regarding the use of medical symbols and imagery, as well as privacy regulations like HIPAA if your logo or website will be associated with handling patient information. Consulting with legal experts can help ensure full compliance. By addressing these legal considerations upfront, you mitigate the risk of disputes and protect your medical logo’s integrity and exclusivity across various placements. Did you know? Wix is HIPAA compliant.  This makes it a secure and reliable option for nurses, clinics and other healthcare professionals who handle patient information, so you can build your medical website and showcase your logo with confidence while maintaining high privacy standards. 10. Finalize and implement your medical logo At last, the culmination of a thoughtful design process. Do one last review your logo carefully and make any necessary refinements based on all feedback and legal considerations. Once satisfied, officially adopt your logo across all your branding materials and spaces. Consistent and strategic implementation of your logo will strengthen brand recognition and establish credibility, so embrace your finalized logo as a powerful symbol of your practice's values and commitment to patient care. Design tips for a trustworthy medical logo Embrace Simplicity: Craft a clean, minimalist designs that communicate your purpose. Incorporate relevant symbols: Use medical symbols like the caduceus or stethoscope. Choose calming colors: Select blues or greens to evoke trust and serenity. Use legible fonts: Prioritize readability, especially for healthcare information. Consider scalability: Ensure your logo looks good at various sizes. Aim for versatility: Design a logo that works across different platforms and mediums. Reflect your brand values: Infuse elements that align with your medical practice's ethos. Test for memorability: Make sure your logo leaves a lasting impression. Think global: Utilize universally recognized medical symbols for instant recognition. Avoid fads: Aim for a logo that won't feel outdated in a few years' time. Tell a story: Incorporate visual elements that tell the story of your mission and values. Medical logo examples Use these creative logo examples, made using Wix's logo maker , to draw inspiration from these examples before you begin your logo design journey. Famous medical logo examples and their impact Looking at famous medical logos can provide inspiration and insight into what makes a logo effective. You can take inspiration from the following examples, which represent their organizations' values and missions while being instantly recognizable to the public. Blue Cross/Blue Shield: This logo features a blue cross and shield, symbolizing protection and healthcare coverage. Its widespread recognition is a testament to its strong brand identity. American Cancer Society: The American Cancer Society's logo, with its soothing colors and the symbolic sword of hope, conveys a message of fighting cancer with support and research. Mayo Clinic: The Mayo Clinic logo features a shield incorporating a centered M and the organization name in a classic serif font. The storied institution's logo exudes professionalism, trust and excellence in healthcare. Medical logo design FAQ What makes an effective healthcare logo? A strong healthcare logo should be memorable, simple and align with your brand identity. It should appeal to your target audience and have a timeless quality. The most effective logos are flexible across different uses.  Can I make a medical logo for free? Yes, you can create your medical logo at no cost using a medical logo maker. How do I develop a medical logo concept? Research current healthcare design trends but aim for a classic logo. Review competitors' logos to ensure yours stands out. Experiment with visuals, fonts, colors and symbols until you find the perfect fit for your brand. What font should I use for my medical logo? Opt for clear, legible fonts that are easy to read, even at smaller sizes. Sans-serif fonts are often preferred for their clean and modern appearance, but serif fonts can convey a sense of tradition and professionalism. How can I make my medical logo stand out from competitors? To make your medical logo stand out, focus on creating a unique design that reflects your practice's values, specialties, and unique selling points. Avoid clichés and strive for creativity and originality. Should I include my practice name in the logo design? Including your practice name in the logo can help to reinforce brand recognition, especially for newer practices or those looking to establish a strong brand presence. However, ensure that the text is legible and doesn't overwhelm the design. What file formats should I use for my medical logo? It's essential to have your logo available in various file formats to accommodate different uses and applications. Common file formats include vector formats (such as .ai or .eps) for scalability and raster formats (such as .png or .jpg) for web and digital use.

Get your professional business email address → What is a business email ? A business email isn't just a communication tool; it's a digital handshake. It's a branded email address that tells your customers that you're established, credible and ready to work. Just as choosing the right domain name  shapes your online identity, your email address plays a powerful role in how professional your business appears. When you're making a website and building a brand, every detail counts, from your logo design to your website layout. So if you're still using a generic provider for your client communications, it's time for an upgrade. In this guide, we'll break down exactly what a business email is, why it's a non-negotiable for serious entrepreneurs and how you can set one up in minutes. Get your business email up and running fast. Wix provides built-in security, plenty of storage and real-time tools to help you stay on top of your work. Everything’s backed by 24/7 support so you can focus on growing your business. TL;DR: what is a business email? Short on time? Here’s the lowdown on why ditching the generic email address and using a business email address is the best move for your brand. A business email is a custom email address that uses your company's domain name (e.g., info@mybrand.com) rather than a generic service provider domain (e.g., mybrand@gmail.com). Feature Personal email Business email Structure name@gmail.com name@yourbusiness.com Perception Casual, personal, hobbyist Professional, established, trustworthy Branding Promotes the email provider Promotes your brand with every send Control Limited administrative control Full control over accounts and data Scalability Hard to manage as teams grow Easy to add employees (e.g., sales@...) Learn more: How to create a business email . What is a business email address? At its core, a business email address is a professional email address that matches your business's domain name. Instead of relying on free providers like Gmail, Yahoo or Outlook, which tack their name onto yours, a business email puts your brand front and center. Think of it like this: if you walked into a high-end law firm, you wouldn't expect the lawyer to hand you a card that says lawyer123@yahoo.com. You'd expect name@lawfirm.com. That custom domain signals that the business owns its digital real estate. With Wix, you can create a business email to match your domain, allowing you to create a cohesive brand identity across all channels. It’s the difference between looking like a temporary project and a permanent business. Why a business email is worth it: benefits explained Switching to a custom domain email does more than just look good on a business card. It has tangible benefits for your operations and your reputation. Instant credibility When customers see a custom domain, they instantly trust you more. It shows you've invested in your business. 60% of consumers say they prefer to be contacted by brands through email , underscoring why using a professional, domain-based business email can be a strategic advantage for credibility and customer interaction. You may also be interested in custom domains . Brand consistency Every time you send an invoice, a newsletter or a reply, you are reinforcing your brand name. Wix offers business email addresses with Google Workspace integration, meaning you get the branding power of a custom domain with the reliability of Gmail's interface. Learn more: Is Wix good for business email? Better deliverability Generic email addresses used for business mass-mailing often get flagged as spam. Business emails, authenticated properly, have a much higher chance of landing in the primary inbox. Team organization As you grow, you can create aliases for different departments (like ' support@' or 'billing@' ) without creating entirely new accounts. This keeps your communication organized and professional. Learn more: How much does a business email cost? How to set up a business email A professional business email starts with the right foundation, and Wix makes it seamless from the very first step. Wix offers custom business email addresses tailored to your brand, giving you a business email that perfectly matches your domain and strengthens your credibility. Plus, Wix offers business email addresses with Google Workspace integration, so you can enjoy powerful tools like Gmail, Calendar and Drive, all working together under your business identity. Here’s how to set it up your new business email with Wix: Get your domain Choose your business email plan Create your email addresses Create and verify automatically 01. Get your domain Start by securing a domain name for your business. When you build your website with Wix, you can search, register and manage your domain directly from your account for a smooth, all-in-one experience. Check out Wix's domain name search tool and domain name generator . 02. Choose your business email plan Through Wix’s partnership with Google Workspace, you can easily purchase a custom business email address that uses your domain (like info@yourbusiness.com). This gives you enterprise-level email, storage, security and collaboration tools. 03. Create your email addresses Set up the addresses you need, whether that’s personal inboxes (yourname@), department emails (support@) or role-based accounts (sales@). You can add as many as your business requires. Learn more: Business email address examples Business email name ideas 04. Connect and verify automatically When you set up your business email through Wix, the technical configuration is handled for you. Wix automatically manages DNS records and verification, so you don’t have to deal with complex setup steps. Just follow the guided wizard and you’re ready to start sending professional emails. You may also be interested in: Is your domain costing you business? Domain name mistakes What is a professional email address? Business email vs personal email : key differences When it comes to communicating with clients, partners or prospects, not all emails are created equal. Understanding the difference between a business email and a personal email can make a huge impact on how your brand is perceived. Personal email address These are the free, generic accounts most people use for everyday communication, like Gmail, Yahoo or Hotmail. While convenient for personal use, personal emails can make a business appear amateurish or untrustworthy when used for client communications. Emails like yourname@gmail.com don’t signal professionalism, and recipients may question the legitimacy of your business. Business email address A business email is tied to your domain name, such as info@yourcompany.com. It immediately signals credibility, professionalism and brand authority. Beyond appearances, business emails come with tools and features designed to help you manage communication efficiently, including shared calendars, cloud storage and advanced security options, especially when integrated through services like Google Workspace. Discover more about domain name management . C ommon challenges when using a business email While the pros heavily outweigh the cons, there are a few hurdles you might face when setting this up. Here is how to handle them: Cost Unlike a free personal account, a business email usually comes with a small monthly fee. However, the return on investment in terms of trust and branding makes it worth every penny. Tech setup Connecting a domain to an email server can sound intimidating if you aren't technical. Pro tip:  Platforms like Wix streamline this process. If you already have a domain, connecting a Google Workspace email is usually just a few clicks. Learn more: I have a domain name, now what? Managing multiple inboxes If you have a personal email and a business email, checking both can be annoying. Pro tip:  Most mobile apps allow you to toggle between accounts easily, or you can set up forwarding rules so you never miss a message. You may also be interested in: How to register a domain name How to trademark a domain name Types of domains What is a business email? Examples of business email formats Not sure how to structure your new address? Here are a few popular formats used by successful brands: First name only:  sarah@yourdomain.com (friendly and approachable). First and last names:  sarah.jones@yourdomain.com (professional and clear). Department-based:  hello@yourdomain.com or press@yourdomain.com (great for general inquiries). Role-based:  editor@yourdomain.com (good for specific job functions) Learn more: How to create an email with your domain . What is a business email FAQ Can I use a free email for my business? Technically yes, but it is not recommended. Using a free email like @ gmail.com  can make your business look like a hobby or a scam. It also lacks the administrative controls and branding benefits of a custom domain. How much does a business email cost? Costs vary depending on the provider, but it typically ranges from $6 to $12 per user per month. This usually includes storage, support and business tools like video conferencing and shared calendars. Can I keep my emails if I switch website hosts? Yes. Your email is tied to your domain, not necessarily your website host. However, you will need to update your DNS settings (specifically MX records) to ensure your email service continues working if you move your domain management. Learn more about free website hosting .

Get your professional business email address→ A professional, branded business email is the backbone of how your team communicates and how clients see your brand. Setting it up right means your domain name is connected, inboxes are organized, security is solid and every message looks professional from day one. TL;DR: How to set up a business email This guide covers everything you need to set up your business email like a pro. You'll learn how to skip the common mistakes and make sure your communication is secure and reliable right from day one. You'll learn how to: Connect your email to your domain and brand Organize inboxes as your team grows Protect your email from security risks Improve your reach and reliability Check that everything is working perfectly Get your business email up and running fast. Wix provides built-in security, plenty of storage and real-time tools to help you stay on top of your work. Everything’s backed by 24/7 support so you can focus on growing your business. Before you set up your email Before you start, make sure you have a few basics in place. You’ll need a domain name, an email service to host your inbox and admin access to your domain settings so you can make required changes during setup. Once those are ready, the rest is quick and straightforward. How to set up a business email address Getting your professional inbox ready is a straightforward process when you break it down into manageable actions. By following this roadmap, you will move from a blank slate to a fully functional communication hub that represents your brand perfectly. Get a domain name Choose an email service provider Connect your domain Create inboxes and aliases Adjust basic settings Enable security essentials Protect your emails with backup and recovery Configure deliverability basics Test before using it Complete next steps after setup To set up business email , enable access on desktop and mobile, organize with filters and forwarding, secure accounts with 2FA and SPF/DKIM/DMARC, manage user roles, back up messages and integrate with calendars and collaboration tools. 01. Get a domain name If you already have a website, you likely already own a domain. If not, you will need to purchase one from a registrar or through a website builder like Wix. When choosing a domain, keep it simple and relevant to your brand. Avoid long strings of numbers or complicated spellings that might confuse clients. A clean, recognizable domain makes it easier for customers to remember you and reduces the chance of typos when they try to contact you. Check out Wix's domain name search  tool and domain name generator . "There are three WIN Pillars for choosing a great domain name. 1) Words: Keep it short and easy to spell, 2) Identity: Make sure it’s relevant to your business and 3) Name: Ensure it’s unique and distinguishable. Avoid numbers and hyphens as they can complicate the domain." - Keren Friedlander, Product Manager at Wix 02. Choose an email provider Once you have your domain, you need a service to host your mail. While you can host your own email server, most businesses opt for cloud-based providers for reliability and ease of use. Popular options include Google Workspace and Microsoft 365. These platforms offer robust security, spam filtering and integration with other productivity tools. Wix offers custom business email addresses so you can use a professional inbox instead of a generic one. When you set up your site, Wix gives you a business email that matches your domain (for example, info@yourbusiness.com), helping you look trustworthy and consistent across all communications. Wix offers business email addresses with Google Workspace integration, meaning you get Gmail’s familiar interface along with powerful tools like Calendar, Drive and advanced security, all while managing everything conveniently from your Wix account. Learn more: What is a business email? Does Wix provide email hosting? How to create a business email What is a professional business email? 03. Connect your domain If you purchased your domain and email hosting from the same provider, they are likely already connected. However, if you bought them separately, you will need to link a custom domain to your email service provider. This usually involves updating your domain's DNS (Domain Name System) records, specifically the MX (Mail Exchange) records, to point to your new email host. Don't worry if "DNS records" sounds intimidating. Most providers offer step-by-step wizards to guide you through this process. If you built your site with a platform like Wix, this step is often built directly into the dashboard. Wix offers custom business email addresses that automatically sync with your site's domain, saving you the headache of messing with complex DNS settings manually. If you purchased your domain separately from your email host, you will need to verify ownership. This usually involves logging into your domain registrar account and adding a specific TXT record provided by your email host. It might sound intimidating, but it is essentially just copying and pasting a line of text to prove you own the website address. Once verified, your email platform can legally send messages on behalf of your brand. You may also be interested in: How to register a domain name How much does a domain name cost? Most popular domain extensions 04. Create inboxes and aliases Now that your domain is connected, it is time to build the actual email addresses. This is t he fun part: deciding what goes before the "@". Set up user inboxes For a solo entrepreneur, start by creating the primary inbox for yourself (e.g. yourname@yourdomain.com). If you have employees or partners, set up their individual accounts now as well. Since Wix offers business email addresses with Google Workspace integration, adding new team members is a quick administrative task rather than a technical hurdle. Use email aliases for organization Beyond individual accounts, you should utilize aliases to look bigger and stay organized. An alias is a forwarding address that sends mail to your main inbox without requiring a separate login. For example, you can create help@, sales@ or press@ and have them all route to you. This allows you to manage different aspects of your business from one place while presenting a structured front to the public. Discover more: Is Wix good for business email? 05. Adjust basic settings Your email setup isn't complete until you've customized your sender profile. Set your display name Before you send your first message, you need to configure how you appear to recipients. The "Display Name" is often the first thing people see in their inbox, even before the subject line. Make sure this is set to your full name or your company name so recipients instantly recognize who is contacting them. A vague or incorrect display name is a fast way to get ignored. Create a professional email signature Next, craft a professional email signature. This should include more than just your name; add your job title, a link to your website and perhaps a small logo. If you plan on forwarding emails to a personal account or need to set a "Reply-To" address that differs from your sending address, handle those configurations now. Inbox organization A tidy inbox is the secret to a stress-free workday. Try using folders to group messages by project, client or department and set up filters to sort your mail automatically. You can even create rules to forward or tag the big stuff so you never miss a beat. When your inbox is organized, you can find exactly what you need in seconds and get back to doing what you love. 06. Enable security essentials Business emails are prime targets for cyber threats, so standard password protection isn't enough. Enforce strong passwords and 2FA You must enforce strong password rules for yourself and your team. Avoid simple phrases and require a mix of characters. Most importantly, turn on two-factor authentication (2FA) immediately. This adds a second layer of defense, usually requiring a code from your phone to log in, which makes it significantly harder for intruders to access your data. Manage team access and permissions You should also review access controls if you have a team. Not everyone needs administrative privileges. Assign roles carefully so that only trusted personnel can change billing information or reset passwords. Taking ten minutes to lock down your security settings now can save you weeks of recovery time from a potential breach later. Learn more about website security and domain name management . 07. Protect your emails with backup and recovery Even when everything is running smoothly, accidents can happen. Regularly backing up your business email is the best way to make sure you never lose important messages, contacts or files. Most email providers—including Google Workspace through Wix—offer automatic backup options or the ability to export your mailboxes easily. Set a schedule to back up your accounts and store copies securely in the cloud or offline. This way, if an email gets deleted or a system error pops up, you can restore your data quickly and keep your business moving. 08. Configure deliverability basics Deliverability sounds technical, but it simply means ensuring your emails actually land in the inbox rather than the spam folder. To do this, you need to authenticate your domain using three protocols: SPF, DKIM and DMARC. Think of these as digital ID cards that tell receiving servers, "Yes, this email is really from us and we authorized it." SPF (sender policy framework): lists the IP addresses allowed to send mail for your domain. DKIM (domain keys identified mail): adds a digital signature to your emails. DMARC (domain-based message authentication, reporting and conformance): tells servers what to do if an email fails those checks. Most providers, including Wix, guide you through adding these records to your DNS settings. Do not skip this; without it, your beautiful marketing emails might never be seen. Learn more: What is DNS? 09. Test before using it Never assume everything is working perfectly without a test run. Send an email from your new business address to your personal Gmail or Outlook account. Check to see how the display name appears, if the signature looks correct on mobile and desktop and most importantly, if it lands in the primary inbox or the spam folder. Then, do the reverse. Reply to that email from your personal account to ensure your business inbox is receiving mail correctly. If you set up aliases like info@, test those as well to verify they are forwarding to the right place. Catching a configuration error now is much better than missing a client inquiry next week. 10. Complete next steps after setup Once the technical side is handled, integrate your email into your daily workflow. Download the mobile app for your email provider so you can respond on the go. If you use project management tools, a CRM or marketing software, connect your new email address to them. This keeps all your business data synchronized. Finally, update your public-facing platforms. Change the contact email on your social media profiles, your website's contact form and your business cards. You want to ensure every potential lead is directed to your new, professional hub. Learn more: Business email address examples Business email name ideas Why you need a business email Using a professional, domain-based email address (like name@yourbusiness.com) instantly shows customers that you’re legitimate, established and serious about your brand. A business email reinforces your identity with every message you send, helps your emails land in inboxes instead of spam folders and keeps work communications separate from personal ones. As your business grows, a business email also scales with you, making it easy to create consistent addresses for new team members and departments. Business email benefits Instant credibility A recent study shows that 60% of consumers say they prefer to be contacted by brands through email , underscoring why using a professional, domain-based business email can be a strategic advantage for credibility and customer interaction. When customers see a custom domain, they instantly trust you more, as it shows you've invested in your business. Brand consistency A business email address reinforces your brand identity with every message sent. Wix offers business email addresses with Google Workspace integration, meaning you get the branding power of a custom domain with the reliability of Gmail's interface. Better deliverability Using a business email prevents your emails from landing in spam folders, as generic email addresses used for business mass-mailing often get flagged as spam. Properly authenticated business emails have a much higher chance of landing in the primary inbox. Team organization A branded email also scales with you; as you hire employees, you can easily create consistent addresses (like name@yourbusiness.com ) for the whole team, without creating entirely new accounts. This keeps your communication organized and professional. Learn more: Is Wix good for business email? What are custom domains How much does a business email cost? How to set up a business email FAQ Can I set up a business email for free? Technically, yes, but it often comes with limitations. Some web hosting providers include free email hosting, but these interfaces can be clunky and lack the security features of dedicated providers like Google Workspace. Free services like Gmail (yourbusiness@gmail.com) are not true business emails because they don't use your custom domain, which can look unprofessional to potential clients. Do I need a website to set up a business email? Technically, no, but you do need a domain name. You can purchase a domain and set up email hosting immediately, even if your website is still under construction or if you plan to operate without one for a while. Can I use a free Gmail account for business? You can, but it is not recommended. An address like yourbusiness@gmail.com lacks the credibility of name@yourbusiness.com. It can make customers worry about the legitimacy of your operation. A custom domain email signals that you are an established professional. What is the difference between an alias and a user? A user is a standalone account with its own login and inbox (like jane@business.com). An alias is a forwarding address (like support@business.com) that delivers mail to an existing user's inbox. Users usually cost money per account, while aliases are often free. How many email address should I create? This depends on the size of your team. At a minimum, you should have one personal address (name@) and one general address (info@ or contact@). As you grow, you can add specific department emails like billing@ or jobs@. Start with what you can manage effectively; remember that you can always add more alias es or users later.