Choose Your Business Name
You’ve decided to start your own business. Now it’s time to choose your business name. This is the first step toward building your brand.
Your name represents the very essence of who you are as a business. It’s also the first thing your potential clients learn about you, so choosing a great name will help grab their attention and make your business memorable.
Let Wix help you find a name for your business. Our creative business name generator suggests unique business name ideas made just for you—for free. Give it a try now.
How to Choose a Business Name
Use these 5 tips to find the best name for your business:
1. Describe Your Business in 3 Words
Focus on your product, industry and what you do best. Which words come to mind? Choose 3 words that describe your business well.
2. Be Original
Consider your unique selling points and use them in your business name. You want potential clients to connect with your brand and choose you over competitors.
3. Highlight Your Location
If you’re a local business, think about your location or where you’re from. You can use this in your business name to help potential clients find you online.
4. Make It Short and Sweet
Try to choose names that are simple, easy to pronounce and memorable. A catchy business name will let people recognize you easily.
5. Go with Your Gut
Make a list of potential names and compare them with one another. The name you’ll choose will represent you as a business, so pick the one you like most and create your brand.
Go ahead—use these tips with the free business name generator to create the perfect name for your business.
Generate a Business Name by Industry
Keep your profession in mind while brainstorming creative business names. Using industry-specific descriptions in your name will help people understand what you offer, right away.
Here are some useful examples:
• Clothing store
Think fashion, edgy or vintage
• Artist or craftsman
Try modern, handmade, bespoke
Focus on your subjects:
landscapes, portraits, events
• Travel blogger
Emphasize culture, the outdoors,
Get the Best Name for Your Business
Pick a Business Name That Gets You Found Online
Your online presence is important and can determine the success of your business. In order for your brand to grow and succeed, you need to get found on search engines like Google.
Business names and SEO are closely linked. Your aim is for your business to rank high on Google. By choosing the right name, you increase the chances of your company being discovered online by potential clients.
An SEO-friendly name must be relevant to your business and unique. Avoid choosing a name that is similar to your competitors, as well as popular and overused words or phrases.
Let’s say you’re opening a pet store. If you choose “Funny Cats” as your name, people searching for your store online will find 1000s of funny cat videos before they ever reach your site. But if you choose specific and memorable business names that no one else uses, you’ll have a greater chance of getting found online.
Check That Your Business Name
Now that you’ve thought of a unique business name, check that your new name isn’t used by anyone else before you continue building your brand. Remember: you want a name that serves as your exclusive brand identity.
Here’s how you can check availability and secure the rights to your name:
Search your chosen business name on search engines like Google and see what comes up
Check domain availability for this business name so you can claim your chosen name
Make sure no one else is using the same name on social media platforms, like Facebook
Check availability with your local business registration service and register your business name
Your search confirmed that your business name is available.
Now make it official—grow your business online and buy a custom domain name.
Build a Complete Online Presence
You’ve chosen a company name you’re proud of. Now follow these steps to complete your brand:
Make your brand instantly recognizable with a custom logo for your business.
Complete your brand identity with your own domain name.
Get your own step-by-step SEO plan to help your website rank higher on search engine results.
Start with a beautiful template and customize your site to make it your own.
Look more professional with an email address that lets clients recognize your business right away.
Write and share unique content to engage your visitors and improve SEO results.