Q3 bookings of $573 million, up 11% y/y, and revenue of $570 million, up 13% y/y, driven by Base44 outperformance
Base44 now nearing $250 million of ARR, fueled by strong demand and accelerated marketing investments
Retention of earliest Base44 user cohort at 12-month mark above expectations with renewal rates improving across subsequent cohorts
Q3 non-GAAP gross margin of 69%, consistent year-over-year, and up two percentage points sequentially, driven by our proprietary AI model, Base 1:
Base44 achieved 58% non-GAAP gross margin in Q3, a significant improvement from near-zero in Q1
Still expect Base44’s 2H non-GAAP gross margin to reach ~60%, led by Q4 non-GAAP gross margin improving to above 60%
Launched Studio Two, a first-of-its-kind advanced AI-powered open ecosystem creation platform for professional designers and agencies
Wix today reported financial results for the third quarter of 2026. In addition, the Company provided its outlook for the fourth quarter and expectations for the full year 2026. Please visit the Wix Investor Relations website at https://investors.wix.com to view the Q3'26 Shareholder Update and other materials.
"Base44, our biggest bet, continues to outperform expectations, driven by our leading product, clear strategy and relentless execution underpinned by aggressive and necessary investments," said Avishai Abrahami, Co-Founder and CEO of Wix. "Last week, we also launched Wix Studio Two, which I believe is the best editor we have ever built and the first truly open platform product in Wix's history. That openness is what excites me most. We are in an era where professionals move fluidly between AI tools, code and visual design, and they expect their work to move with them. Studio Two was built for exactly that moment. We rebuilt the foundation so that AI generation, visual design on the canvas and standard React code operate as one continuous workflow on the same project – built for exactly where the work of professionals and the technology meet right now. Studio Two is also a statement about where Wix as a whole is heading. Openness is a principle for our entire platform, and over time every one of our products will connect to the tools our users already work with. I can't wait to see what our Partners build with it – and what all of our users will build as this openness extends across Wix."
“We believe our strategic investments in Base44 are positioning us to capture share in a rapidly expanding market – with Base44 ARR today close to $250 million. This milestone is a result of two things: ramping top-of-funnel momentum as well as improving retention of existing users. This quarter marked the one-year anniversary of our first cohort of Base44 users under the Wix umbrella. Retention of this earliest batch of users was strong, with both monthly and annual subscription renewal rates at the 12-month mark above initial expectations. Importantly, renewal rates have steadily increased across each subsequent new user cohort. Subscription mix has also improved, with annual plans accounting for more than 20% of subscriptions purchased by the new September 2026 Base44 cohort - a significant increase from ~5% in the September 2025 cohort. These very positive cohort trends are coupled with significantly improved profitability. We expect Base44 non-GAAP gross margin to exit the year above 60% and approach that of our core Wix business next year – an incredible achievement driven by meaningful reductions in AI inference costs delivered by our proprietary Base 1 model.” said Lior Shemesh, CFO at Wix.
"Finally, an important leadership update. Today we announced that Nir Zohar, our Co-Founder and President, has been appointed Co-CEO alongside me, effective immediately. Nir and I have built Wix together for nearly 20 years, with Nir serving as COO since 2008 and President since 2013, and this change formalizes the partnership that has guided the company throughout that time. Nir will lead our business strategy, go-to-market and operations, overseeing how we grow and scale the company. I will lead product, AI and technology, focusing on what we build and how we bring it to our users. This structure allows me to go even deeper on product and AI, with the company in the hands of someone who understands it as well as I do. I am excited about what Nir and I will build together as we lead Wix into its next phase," finished Abrahami.
The full earnings press release can be read here: https://www.globenewswire.com/news-release/2026/11/10/3399144/0/en/wix-reports-third-quarter-2026-results.html



