Charcuterie catering website design example
Ozark Charcuterie is a cheese and wine shop in Rogers, Arkansas that started as a catering company and still caters grazing tables and boards. The site has to sell a shop and an event service at the same time.
It solves that with a split hero: a deep navy panel of type on one side, a photograph of the shop on the other. Underneath, weddings, corporate events, holiday gifting, tailgates, graduations and craft service each get a page.
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Charcuterie catering website design
A deep navy panel anchors the fold against white and a soft off-white through the rest of the page, with a peach-coral button providing the one bright note. A pale blue strip runs above the navigation.
A high-contrast serif sets the large headline, with Gilroy and Montserrat handling body text and smaller labels. The split hero puts type and photograph side by side rather than layering one over the other.
The charcuterie stylist behind the website
Mallory introduces herself by name at the top of the About page and describes herself as a professional charcuterie stylist, a University of Arkansas alum and a dog mom. The page is written in her voice, first person and unguarded.
The site says the business started as a catering company and now runs the Rogers shop alongside it, keeping both visible. Weddings, corporate events, holiday gifting, tailgates, graduations and craft service each have a page.
Who this website is a good example for
Businesses with a shop and a service. A split hero gives equal weight to two things without one burying the other. The layout answers "what is this place" and "can you cater" at the same time.
Anyone comfortable being the face. First person copy on the About page builds more trust than a company voice for a business this size. People book a person, not an entity.
Caterers serving distinct occasions. Tailgates, graduations and film craft service want different pages, not one events page. Each occasion gets its own URL and its own photograph here.
Charcuterie catering website design ideas
Split the hero instead of layering it. Type on one side and a photo on the other keeps both fully legible. Overlaying text on an image always costs you one or the other.
Use one bright accent on a dark panel. A peach-coral button against deep navy is impossible to miss. Restricting bright color to the action is what makes it work.
Give each occasion its own page. A page for tailgate catering and another for graduations reads as more specific than one events page. It matches how people actually search.
Write the About page in your own voice. A first person introduction beats a company biography for a small business. Say what you like, not just what you sell.
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