All-inclusive catering website design example
Embellished Catering and Events is a Tampa Bay company offering catering, bartending, florals and decor as one package. The site is the largest in this collection, and the navigation is what makes it usable.
Ten catering services, five wedding packages, four all-inclusive venues and five sample menus all sit under a single row of dropdowns. Every one of them is a short hop from the homepage.
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Catering website design
Sage green is the dominant background color, set against a warm cream and white, with charcoal body text and a deep teal used sparingly. The wordmark builds a leaf motif into its opening letter and pairs it with a script tagline.
Quicksand, a rounded geometric sans, runs at display sizes throughout, with Raleway Semibold for smaller text. Rounded type keeps a large corporate-scale site from feeling formal.
The family behind the catering business
Founders Steven and Coreen Morgan run the company with their two sons, Jason and Christopher, alongside their team. The business grew out of their attachment to the surrounding communities and a wish to serve the people in them.
Steven spent a long stretch in the ministry before this, and the habit of serving people carried over. The all-inclusive model came from that, bundling catering with the photographers, planners and entertainment most clients would otherwise chase separately.
Who this website is a good example for
Businesses with a large service list. Ten catering services is unmanageable as a single page and fine as a dropdown. Grouping by occasion, from weddings to celebration of life, lets people self-select fast.
Caterers bundling other vendors. Listing photographers, planners and entertainment as trusted vendors turns a caterer into a starting point. It is a positioning choice the navigation makes visible.
Anyone offering tiered packages. Five named wedding packages give people a ladder to climb rather than a blank quote request. Named tiers also make upgrades easy to describe.
Catering website design ideas
Let dropdowns carry a big site. A single nav row with well-grouped dropdowns beats a sprawling homepage. Depth is fine as long as the path is short.
Name packages instead of numbering them. Practical, Classic, Exciting and Unforgettable tell people something a price alone does not. The names do the selling.
Split sample menus by cuisine. Cuban, Spanish, brunch and vegan menus each get a page here. Someone searching for one of those finds a page about exactly that.
Use rounded type to soften scale. A big site with many services can read as corporate. A rounded geometric sans at large sizes pulls it back toward friendly.
Build a vendor page and link out. Recommending photographers and planners costs nothing and makes you the hub. Clients remember who made the rest of it easier.
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