Buy your .vision domain today

A .vision domain can read either way: as eye care, or as a brand built on foresight, visuals or technology. Registrars split on it, with some pitching it to optometrists and eyewear sellers and others to design studios, consultants and startups.

Because both readings are live, the name in front of the dot has to do the work. An optician's name plus .vision reads as eye care, while a strategy firm's name reads as a statement about the future.

Opticians, optometrists and eyewear shops get the clearest fit from a .vision domain, since the connection to sight is immediate. Creative studios, computer vision and AR startups and strategy consultancies are the other groups registrars target.

Choose it when vision is central to what you sell, literally or as the brand idea. A business where vision is only a slogan may find the address confuses more than it explains.

No, the .vision registry does not check credentials, so neither an optometry license nor any link to eye care is required. Identity Digital runs it as an open extension.

This matters if you run a clinic. Because anyone can hold a .vision name, patients will judge your site on its content and your practice details, not on the extension.

Yes, a .vision address works for an eye care practice's booking site, and it is one of the few extensions that names the specialty outright. Pair it with the practice name so patients see both who you are and what you do.

Add your address, opening hours and accepted insurance to the same site, so patients can decide before they call.

Yes, .vision allows names from a single character up, though many short and single-word names are held by the registry as premium names at a higher price. Standard names are priced normally.

If a short name is priced as premium, a two-word name that includes your business type is often both available and clearer.

.vision describes the idea behind the work, while .design and .studio describe the discipline and the workplace. A branding agency selling long-term strategy may prefer .vision, and a studio selling design services may find .design clearer.

The choice comes down to what clients hire you for. Name the craft if they hire you for execution, and name the vision if they hire you for direction.

Yes, a .vision domain can confuse visitors when the name in front of the dot does not settle which meaning you intend. A tech startup on .vision may be mistaken for an optician, and the reverse is also possible.

A descriptive name removes most of the doubt. Test it by showing the address to a few people outside your industry and asking what they expect to find.