Buy your .horse domain today

A .horse domain suits businesses and organizations built around horses, including stables, riding schools, breeders, equine vets, tack retailers, trainers and equestrian associations.

It is also used for individual animals and events, such as a competition horse with its own page or an annual show. The extension names the subject directly, so visitors know what the site is about before they read the name.

Anyone can register a .horse domain on a first-come, first-served basis. There is no requirement to work in the equestrian industry and no verification step.

That makes it available to businesses, clubs, event organizers and individual owners alike. The name you choose before the dot does the work of identifying who you are.

A .horse domain is less familiar than .com, so some people will be seeing the extension for the first time and may need a moment to register that it is a complete address.

It reads most naturally where the context already suggests the subject, such as on a yard sign, a lorry, a rug or an event program. It works less well when spoken to someone outside the equestrian world for the first time.

A practical test is saying the full address aloud to someone unfamiliar with it and seeing if they can repeat it back correctly.

Yes, .horse is a genuine top-level domain that works in every browser and with every email provider, exactly like .com.

The question comes up because less common extensions can look invented at first glance. A .horse address is technically no different from any other, and the only real difference is how many people have seen one before.

Using a .horse domain alongside a matching .com is the safest approach if both are available, since .com is still what people type from memory.

The usual setup is to run the .horse address as your main website and redirect the .com to it, which gives you a memorable address without losing typed traffic.

If you can only have one and your customers find you through search, social media or word of mouth, the .horse address is the more distinctive choice.

A .horse domain is the only extension that names the subject directly, since there is no .equestrian extension available.

The broader alternatives are .farm, .pet and .vet, each of which covers more than horses, or a .com with a longer descriptive name. For a specialist business, the choice is usually between a precise short address and a longer general one.

Yes, a .horse domain works for custom business email as well as a website. Booking confirmations, livery invoices and vet referrals read as business correspondence when they come from your own domain.

Set up SPF, DKIM and DMARC through your email provider. These records help confirm your messages are genuine and reduce the chance of them being filtered.

A .horse name can be between one and 63 characters, so short names are allowed, and availability on this extension is generally good.

Some short or particularly desirable names carry premium pricing rather than the standard rate. Search for the exact name you want and check both the registration and renewal price.

A .horse name can contain letters, numbers and hyphens and must be between one and 63 characters. Hyphens cannot appear in the third and fourth positions together.

Before registering, check the name against existing equestrian businesses and trademarks, and search the matching social handles so everything stays consistent.