Buy your .beauty domain today

A .beauty domain is designed for beauty brands, professionals, creators and communities. The registry specifically lists emerging beauty brands, hair and makeup artists, publications and blogs, major cosmetics and hair brands, influencers, small businesses and online communities.

That makes it broad enough for a salon or independent makeup artist, but also for a cosmetics company, beauty publication or personal brand.

Yes, .beauty is an open generic top-level domain, so you do not need to prove that you work in the beauty industry, live in a particular country or hold a professional license to register one. Current registrar documentation lists registrations as first-come, first-served.

There can still be individual names that are unavailable because they are already registered, reserved or subject to registry protections.

L'Oréal originally operated .beauty, but it sold the extension to XYZ in January 2020 along with .hair, .makeup and .skin. ICANN's delegation records confirm the transfer from L'Oréal to XYZ.COM LLC.

XYZ then relaunched the four extensions with general availability beginning March 2, 2021. .beauty is now operated by XYZ.COM LLC rather than L'Oréal.

Yes, .beauty, .hair, .skin and .makeup are part of the same family. XYZ operates all four extensions and markets them together for beauty brands, professionals, influencers and fans.

The distinction is mainly in what the name communicates. .beauty is the broadest of the four, while .hair, .skin and .makeup give a more specific signal.

Use .beauty when your brand covers several parts of the beauty category or you want a broad beauty identity. .hair, .skin and .makeup make more sense when that specific category is central to what you offer.

For example, a salon offering hair, facials, nails and makeup can use .beauty without narrowing its identity. A haircare brand may find .hair more directly aligned with its name.

A .beauty domain can be a natural fit for a salon because the extension describes the broader category rather than locking the business into one service. That is useful for salons that offer several services such as hair, nails, skincare and makeup.

If the business is specifically positioned around spa treatments, relaxation or wellness, .spa communicates that focus more directly. .spa is operated by the Asia Spa and Wellness Promotion Council rather than XYZ.

Yes, a .beauty domain can be used for a product catalog, eCommerce site, content hub or a combination of these.

For a product brand, the main practical question is the name itself. A short brand name followed by .beauty can make the category clear in places where people see the URL without first seeing the website, such as packaging, social profiles, podcasts or printed materials.

The .beauty ending does not give a site a special search-ranking boost simply because it contains the word "beauty." Google treats new generic top-level domains like other generic TLDs rather than giving them an inherent ranking advantage.

The useful SEO effect is mainly contextual and practical: the domain can make the site's subject clear to people and can make a relevant brand name easier to communicate. The registry itself markets .beauty as an SEO-friendly keyword domain, but that is a marketing claim rather than evidence that the extension itself improves rankings.

Yes, a .beauty domain can be used for custom email addresses just like other domain extensions.

For a business, set up the domain's email authentication records before sending mail. SPF identifies permitted sending services, DKIM adds a cryptographic signature to outgoing messages and DMARC tells receiving providers how to handle messages that fail authentication checks.

The extension itself does not determine your email deliverability. Your sending service, authentication, reputation, message practices and recipient engagement all matter.

There is no rule that makes email from a .beauty domain inherently unsafe. However, you should not use the extension's reputation as a substitute for checking the sender and authentication.

Interisle's 2023 Cybercrime Supply Chain report did flag .beauty with a high yearly cybercrime domain score among new gTLDs. That measures reported cybercrime activity associated with domains in the TLD, not the deliverability or legitimacy of every .beauty domain.

For a legitimate business, configure SPF, DKIM and DMARC and keep an eye on your sending reputation rather than assuming the TLD alone will determine how messages are treated.

Not necessarily, since .beauty is open to registration, but that does not mean every possible name is available.

A name can already be registered by someone else or fall under registry protections. Check the exact name with a registrar before assuming it can be registered.

The label before .beauty can be up to 63 characters long. Current registration documentation allows registration periods of one to 10 years. Letters and numbers are supported along with hyphens subject to the registry's naming rules.

For branding, the technical maximum matters less than how easy the complete name is to say, spell and type.