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Bring your inspiration to life with a Wix website →   The best DJ website examples demonstrate exactly how to amplify your brand and connect with fans, venues and clients. Your website becomes should be your digital stage, showcasing your sound, booking options and the unique energy you bring to every event — so if you are looking to learn how to make your own website that captures your vibe while offering practical tools for clients, you've come to the right place. As around 80% of music listeners find new artists through social media , your site needs to reflect your style and make it easy for clients to book your services. Luckily, by exploring the best website builders  for DJs and DJ website templates , creating a pumping website is easier than ever. This is also the place to find inspiration, design ideas and expert tips for the best DJ websites. Let’s dive into some inspiring DJ website examples built with Wix to see how you can turn your online DJ presence into a show-stopping success. Need inspiration for your website? With Wix, building a standout site is easier than ever. Choose from hundreds of customizable templates and use Wix’s easy drag-and-drop website builder   tools to make your vision come to life. Turn your ideas into reality and see just how simple it is to create a unique, professional DJ website.  TL;DR: DJ website examples that spin success Here's what you'll discover in this guide: Portfolio website/s that let DJs showcase their mixing skills and past performances. Booking tools that make it easy for clients to hire DJs for events. Custom designs that reflect each DJ's unique style and musical genre. Integration with music platforms and social media for maximum reach. Selection criteria Why it matters Visual impact First impressions matter in the music industry Booking functionality Easy hiring process converts visitors to clients Music integration Visitors need to hear your sound Mobile optimization Most music discovery happens on phones Brand consistency Professional appearance builds trust Learn more: Best website builder for portfolios Booking website builders Best DJ website examples “It’s simple. If you’re not online, you don’t exist. In this modern era, the digital world is married to the physical. Customers look to verify you by checking your website, and interact with your business by buying, booking, learning, making requests and more online.” - Ilan Shaki, head of global B2B channel partnerships at Wix These DJ website examples demonstrate how Wix templates and tools can help any DJ create a website that performs as well as their sets: Second Song Crystal Clear Sounds Miami Party DJ Premier DJs of Houston Off The Wall DJs Party DJ Dallas DJV Events Premier Events DJs Denver Lighting & DJ DJ Elio Rebirth DJs JD Entertainment Make Em Dance Entertainment Riptide Productions Sunset Entertainment Soulful Sounds 01. Second Song Second Song ’s website is a masterclass in modern, elegant design, perfectly capturing the premium quality of their DJ and event services. The site features high-resolution visuals, a cohesive website color palette and a clean layout that exudes sophistication. With intuitive navigation, engaging content and a focus on their award-winning reputation, the website creates a seamless and inviting user experience. Key features: Sleek layout, vibrant imagery and consistent branding create a polished and professional aesthetic. Prominent display of accolades and client testimonials builds trust and highlights their industry recognition. User-friendly navigation, including clear sections for services, reviews and booking, ensures visitors can easily explore and connect with the team. Feeling inspired ? Check out the Wix template behind this DJ website: Template name: Creative director portfolio website template Editor’s note: Don’t worry if a template is labeled for a different niche. Wix templates are fully customizable, so you can adapt the design, visuals and features to fit your brand. What matters most is choosing a template that feels right for you. 02. Crystal Clear Sounds Crystal Clear Sound ’s DJ website delivers a clean and approachable design that reflects its commitment to providing "Good, Clean Fun" for events. The site features a modern website layout with vibrant visuals and a clear focus on its services, such as weddings, corporate events and uplighting packages. Its emphasis on professionalism and client satisfaction is evident through testimonials and detailed service descriptions, creating a trustworthy and engaging online presence. Key features: Vibrant images and straightforward layout create an inviting and professional feel. Clear service offerings, with detailed descriptions of DJ, M/C and uplighting services to make it easy for visitors to understand the value provided. Testimonials and a focus on clean, family-friendly music highlight the company's dedication to customer satisfaction. Feeling inspired ? Check out the Wix template behind this DJ website: Template name: Start from scratch website template 03. Miami Party DJ Miami Party DJ 's website stands out with its vibrant and professional design, perfectly reflecting the energy and excitement of their event services. The site features high-quality visuals, a clean layout and a cohesive color scheme that creates a polished and engaging user experience. With clear navigation and detailed service descriptions, it effectively showcases their expertise in DJ services, lighting and event production, making it easy for clients to explore and book. Key features: Comprehensive service offerings with detailed sections for DJ services, lighting, special effects and rentals make it a one-stop shop for event needs. Vibrant, polished design includes high-quality images and a cohesive color palette to create a professional and visually appealing website. User-friendly navigation with clear call-to-action buttons and intuitive menus ensure a seamless browsing and booking experience. Feeling inspired ? Check out the Wix template behind this DJ website: Template name: Event planners website template 04. Premier DJs of Houston Premier DJs of Houston 's website exudes professionalism and excitement, perfectly mirroring the energy of the events they bring to life. Their homepage design features striking visuals that immediately capture attention. With over 15 years of experience highlighted front and center, the site communicates reliability and expertise while maintaining a modern, high-energy feel. Clear navigation, concise copy and a frictionless online booking process make it easy for visitors to learn about services and take action quickly. Key features: Versatile service presentation with dedicated sections for weddings, proms, corporate events and parties, giving visitors confidence in the company’s wide-ranging expertise. Dynamic, polished design featuring high-impact imagery, modern fonts and balanced spacing that convey both excitement and professionalism. Streamlined user experience with simple navigation and a “Book Online” call-to-action that makes it effortless for potential clients to connect and reserve their date. Feeling inspired ? Check out the Wix template behind this DJ website: Template name: Strip header layout website template 05. Off The Wall DJs Off The Wall DJs ’ website captures bold personality and high energy—exactly what you’d expect from an event entertainment company—and presents it in a clean, modern package. The homepage immediately sets the tone with a striking hero and clear messaging, paired with contact info and location up front. The navigation bar is comprehensive but intuitive, offering tabs like About Us , Silent Parties, Gallery, Live Stream and DJ Lessons, showing they’re not just a traditional DJ service but innovators too. Design-wise, the balance of dark backgrounds, vibrant accent tones and sharp imagery gives the site a premium feel while keeping the focus on fun and performance. Key features: From weddings and corporate events to silent parties and DJ lessons, the site communicates both breadth and uniqueness of services. High-impact logo placement, bold typography, contrasting color scheme and event photography build both excitement and credibility. Efficient user access and booking prompt, with clear contact info (phone + email) visible right away, plus easy-to-navigate menu items. Feeling inspired ? Check out the Wix template behind this DJ website: Template name: DJ website template 06. Party DJ Dallas Party DJ Dallas stands out as a premier DJ website by showcasing its dedication to creating unforgettable memories through professional and personalized entertainment services. The site highlights its extensive experience in the entertainment industry, offering a wide range of services beyond DJing, such as audio-visual setups, live bands, singers and special effects. Key features: Comprehensive entertainment services: beyond DJing, the company offers bands, musicians, emcees and special effects to cater to diverse event needs. Clean, organized layout with a minimal dark/light color scheme, clear section breaks and easy-to-scan content, all of which support quick understanding of what they do and where to go next. User-friendly design and clear messaging make it easy for visitors to understand the value and expertise the company brings to events. Feeling inspired ? Check out the Wix template behind this DJ website: Template name: Event planners website template 07. DJV Events DJV Events ' website delivers a clean and straightforward design that emphasizes personalization and professionalism. The site features bold visuals, a simple layout and a focus on user-friendly navigation, making it easy for visitors to explore services like music, sound, lighting and video. Its emphasis on customization and creating unique event experiences ensures that clients feel their needs are prioritized. Key features: Minimalistic layout and bold visuals create a professional and approachable feel. Focus on personalization, spotlighting customizable playlists, lighting and video options to tailor each event to the client's vision. User-friendly navigation with clear sections and contact options, making it easy for visitors to explore services and get in touch. Feeling inspired ? Check out the Wix template behind this DJ website: Template name: One page layout website template 08. Premier Events DJs Premier Events DJs stands out as a top-tier DJ website by presenting a sleek and professional design that highlights its expertise in delivering exceptional event entertainment. The website effectively communicates its services, offering easy navigation to learn more about packages and contact options. Be inspired by these other green website examples. Its integration with social media platforms like Instagram, SoundCloud and TikTok further enhances its accessibility and showcases its dynamic presence in the entertainment industry. Key features: Modern design with clean layout and visuals creates a polished and engaging user experience. Clear navigation to explore packages and services ensures visitors can easily find what they need. Strong social media integration includes links to Instagram, SoundCloud and TikTok. Feeling inspired ? Check out the Wix template behind this DJ website: Template name: Sound engineer website template 09. Denver Lighting and DJ Services Denver Lighting and DJ Services  stands out as an exceptional DJ website by combining a focus on personalized wedding experiences with professional event production. The site emphasizes its expertise in creating unforgettable moments through unique lighting designs, experienced DJs/MCs and tailored services for weddings and events. With glowing testimonials and a user-friendly layout, it effectively builds trust and excitement for potential clients. Key features: Highlights its expertise in weddings, offering tailored lighting and DJ/MC services to create memorable celebrations. Client testimonials: positive reviews and detailed feedback from past clients build credibility and showcase the company's dedication to excellence. Showcases comprehensive event production, offering lighting, decor and announcements, ensuring a seamless and professional event experience. Feeling inspired ? Check out the Wix template behind this DJ website: Template name: Minimal layout website template 10. DJ Elio DJ Elio Entertainment is an outstanding DJ service that combines over a decade of experience with a passion for creating unforgettable wedding and event experiences. The website highlights their expertise in music selection, lighting design and event planning, ensuring every detail is tailored to the couple's vision. With over 500 events completed and glowing testimonials, DJ Elio's website emphasizes its position as a trusted choice for a seamless and memorable celebration. Key features: Comprehensive services, offering music selection, MC services, lighting design and high-quality sound systems to create the perfect ambiance. Personalized experience, customizes playlists and event details to reflect the couple's unique style and preferences. Engaging and personalized design combining vibrant visuals with a user-friendly layout, emphasizing their expertise in creating unforgettable, customized wedding and event experiences. Feeling inspired ? Check out the Wix template behind this DJ website: Template name: Classic layout website template Rebirth DJs Rebirth DJs website combines a modern and inviting design with a focus on user experience, making it an excellent DJ website example. The site features high-quality visuals, a clean layout and a cohesive color scheme that reflects professionalism and energy. With clear navigation and detailed service descriptions, it effectively showcases their expertise in weddings, corporate events and event planning, ensuring visitors can easily explore and book their services. Key features: Modern and inviting design with high-quality images and a clean, professional layout, creating an engaging and polished online presence. Detailed sections for weddings, corporate events and staffing, highlighting versatility and expertise. Intuitive menus and clear call-to-action buttons allow for user-friendly navigation. Feeling inspired ? Check out the Wix template behind this DJ website: Template name: Wedding planner website template 12. JD Entertainment JD Entertainment 's website stands out with its sleek, modern design and user-friendly layout, creating an engaging experience for visitors. The site effectively showcases its premium services, including customizable entertainment packages, a vast music library and professional-grade equipment. Its polished visuals, clear navigation and emphasis on awards and testimonials build trust and excitement for potential clients. Key features: Elegant design with high-quality visuals and a well-organized structure. Detailed package descriptions, add-ons and a vast music library cater to diverse event needs. Credibility and recognition, with a prominent display of awards and client testimonials that reinforce the company's reputation and reliability. Feeling inspired ? Check out the Wix template behind this DJ website: Template name:   Event planning company website template 13. Make Em Dance Entertainment Make Em Dance Entertainment 's website impresses with its clean and visually appealing design, creating an inviting and professional online presence. The site effectively highlights its award-winning services with high-quality images, clear navigation and a focus on client satisfaction. Its emphasis on 5-star service and user-friendly layout ensures visitors can easily explore offerings and connect with the team. Key features: High-quality visuals and a sleek layout to create a professional and engaging experience. Easy-to-follow links guide visitors to learn more about the DJ, wedding services and contact options. Client-centric focus with an emphasis on 5-star service and award-winning offerings to build trust and excitement for potential clients. Feeling inspired ? Check out the Wix template behind this DJ website: Template name: Booking agency website template Riptide Productions Riptide Productions website captivates visitors with its vibrant and dynamic design, perfectly reflecting the energy and excitement of their DJ and event services. The site features high-quality visuals, including images of lively celebrations and elegant setups, creating an immersive experience. Its intuitive navigation and clear call-to-action buttons make it easy for users to explore services like weddings, parties and photo booths. Key features: Vibrant visuals, displaying images of events and celebrations that create an engaging and energetic atmosphere. Clear sections for weddings, parties and photo booths ensure visitors can quickly find relevant information. Dynamic design with a lively and modern aesthetic that mirrors the fun and excitement of their DJ services. Feeling inspired ? Check out the Wix template behind this DJ website: Template name: Musician website template Sunset Entertainment Sunset Entertainment 's web site immediately positions itself as a premium, region-specific service, speaking directly to its target audience. It combines large high-quality imagery of actual events with client testimonials and clear calls to action, evoking trust, ease and emotion—three key ingredients for booking decisions in the wedding/event DJ space. Key features: Clear differentiation & niche focus, emphasizing their location and mentioning the unique setting of Vermont weddings (barns, lakesides, resorts), which helps it stand out in its region. Streamlined client experience with an online planning form, e-sign contracts and online payments with no fees. Credibility through testimonials and visuals, including real client testimonials and event imagery (dance-floor, professional sound/lighting gear) so visitors see proof of quality and feel assured. Feeling inspired ? Check out the Wix template behind this DJ website: Template name: Music PR agency website template Soulful Sounds Soulful Sounds ' web site clearly communicates the brand promise: “Creating Experiences that last FOREVER”. It goes beyond simply listing services to emphasize the emotional value of music and celebration. Professional polish is apparent in the presentation, with high-quality imagery of real events, and the site invites contact in a straightforward form. It builds trust with professional credentials, and evokes excitement with emotive narrative and visual cues, which are key for event-service bookings. Key features Uses large hero images, bold typography and clear sectioning that guides visitors smoothly through services and contact options Simple top menu and prominent calls-to-action (“Contact Us,” “Book Now”) make it effortless to explore and inquire Interactive website design, including user-friendly features with embedded videos, testimonials and quick inquiry form, add engagement and make the site feel dynamic and professional Learn more: Contact Us page Contact form design Feeling inspired ? Check out the Wix template behind this DJ website: Template name: Artist website template Editor's tip: Check out our Wix designers favorite templates for even more template inspiration. Whether you are looking for vintage website inspiration, retro website examples or other types of artist websites , there's plenty at Wix to explore. What makes a great DJ website Great DJ websites balance creativity with functionality, ensuring visitors can both experience the artist's vibe and easily take action. The most effective sites understand that potential clients need to hear your sound, see your professionalism and feel confident booking your services. The best websites in the DJ industry also consider their audience's browsing behavior. Most visitors spend less than 10 seconds deciding whether to stay on a site, so your homepage  needs to immediately communicate who you are, what you do and why clients should choose you. How to make your own DJ website If you're wondering how to create a professional website  for your DJ business, you'll be pleased to know that it doesn't require technical skills or a huge budget. With a modern website maker  and DJ-specific templates, you can have a stunning site running within hours rather than weeks. The process breaks down into five manageable steps that take you from concept to published site. Each step builds on the previous one, ensuring your final website effectively represents your brand and converts visitors into clients. 01. Choose a Wix template or build with AI Starting with a professionally designed template saves hours of work while ensuring your site follows website design  best practices. Wix offers dozens of website templates specifically created for DJs and musicians, each optimized for the unique needs of music professionals. The Wix AI website builder  option asks questions about your DJ style, target clients, and preferred features, then creates a customized starting point automatically. This approach works particularly well if you're unsure which template best fits your vision or want a more personalized foundation. Template selection considerations: Matches your musical genre and visual style Includes built-in booking and contact functionality Optimized for mobile viewing and fast loading Provides space for music integration and event photos Supports multiple pages for services, portfolio and about sections 02. Customize your website Once you've selected your foundation, customization transforms the template into your unique brand representation. The drag and drop website builder makes it easy to adjust layouts, colors, fonts and images without coding knowledge. Focus your customization efforts on elements that directly impact client decision-making: your bio section, service descriptions, pricing information and booking process. Upload high-quality photos from actual events, record professional audio samples and write compelling copy that speaks to your target audience. Key customization areas: Replace template images with your professional photos Adjust color schemes to match your brand identity Upload music samples and create playlists Write personalized content for all pages Use the logo maker  or upload your existing logo 03. Add business tools Transform your website from a simple portfolio into a complete business platform by integrating practical tools that handle client interactions and bookings. Wix offers built-in solutions for most DJ business needs, from appointment scheduling to payment processing. The booking system should handle different event types, pricing tiers and deposit collection. Email marketing tools help you stay connected with past clients and promote upcoming events. Social media integration ensures your website stays current with your latest performances and fan interactions. Essential business tools: Wix Bookings  for event scheduling and client management Payment processing for deposits and full payments Email marketing  for client communication and promotion Contact forms with automatic response capabilities Social media  feeds to display current activity 04. Register and connect a domain name Your domain name  becomes your online identity, so choose something memorable and professional that reflects your DJ brand. The domain name search  process helps you find available options that match your preferred name or style. Having your own domain looks more professional and makes it easier for clients to find and remember your site. Domain selection tips: Keep it short and easy to spell Include your DJ name or brand Choose .com when possible for maximum credibility Avoid hyphens, numbers or confusing spellings Learn more: How to register a domain name  through Wix for seamless integration 05. Publish and promote Launching a new website  requires more than just hitting the publish button—you need a promotion strategy that drives traffic and generates bookings. Start by optimizing your site  for search engines, then promote it through your existing networks and marketing channels. Website performance  monitoring helps you understand which pages convert best and where visitors might be dropping off. Regular updates with new photos, music and blog content keep your site fresh and improve search engine rankings. Promotion strategies: Share your new website across all social media platforms Include your website URL in email signatures and business cards Marketing strategies like SEO optimization and local business listings Network with venues, event planners and other industry professionals Create valuable content that attracts potential clients Why Wix is perfect for DJ websites Wix understands the unique challenges DJs face when building an online presence. The platform combines creative freedom with business functionality, allowing DJs to create visually stunning sites that also handle practical needs like client communication, event scheduling and payment processing. The best website builders for DJs must balance artistic expression with professional requirements—and Wix websites deliver both. Website element Client expectation Wix solution Music samples Hear DJ's style instantly Built-in audio players Event photos See actual performances Gallery and slideshow tools Booking system Easy hiring process Wix Bookings integration Pricing info Transparent costs Custom forms and calculators Contact options Multiple ways to reach DJ Contact forms, chat, social links Ready to drop your website beat? Building a professional DJ website no longer requires technical expertise or massive budgets. With the right website builder and industry-specific templates, you can create a site that captures your unique sound and converts visitors into paying clients. The DJ website examples we've explored demonstrate that success comes from balancing creative expression with practical functionality. Your website should feel like an extension of your performances—engaging, professional and unforgettable. Ready to learn how to start a blog  about your DJ journey or want to learn how to make your complete business website ? Explore Wix's DJ-specific templates and AI website builder to begin creating your digital stage today. DJ website examples FAQs How much should a DJ website cost? A professional DJ website can range from free to several thousand dollars depending on your approach. Using Wix website templates with built-in functionality keeps costs low while delivering professional results. The free website hosting  option allows you to start without upfront investment, upgrading to premium features as your business grows. What pages should my DJ website include? Essential pages include Home, About, Services, Portfolio/Gallery, Booking/Contact, and Pricing. Many successful DJs also add Blog, Events Calendar, and Testimonials pages. One page website designs can work for simple needs, but multiple pages allow for better organization and SEO features optimization. How do I add music to my DJ website? Wix supports multiple music integration methods including embedded SoundCloud players, Spotify playlist widgets and direct audio file uploads. The built-in Wix Music app provides professional audio player functionality with playlist management. Avoid auto-playing music that might annoy visitors or slow down website performance. Should I include pricing on my DJ website? Yes, transparent pricing builds trust and qualifies leads more effectively. You can display starting prices, package options or use interactive calculators without revealing every detail. Many successful DJ websites show base pricing while noting that final costs depend on specific event requirements. What domain name should I choose for my DJ website? Select something memorable that includes your DJ name or brand. Avoid complex spellings, hyphens or numbers that make verbal sharing difficult. A domain name generator  can suggest available alternatives if your first choice is taken. What's the best way to display my DJ portfolio? Combine high-quality photos from actual events with embedded video clips and audio samples. Organize content by event type (weddings, clubs, corporate) or musical style. Include client testimonials alongside visual content to provide social proof. Regular updates with recent performances keep your portfolio website  current and engaging. How often should I update my DJ website content? It's a good idea to know how to update your website regularly to improve search rankings and keep visitors engaged. Add new performance photos monthly, update your events calendar weekly and create a blog with industry insights or behind-the-scenes content. Fresh content signals to search engines that your site remains active and relevant. Can I sell music and merchandise through my DJ website? Yes, Wix's eCommerce website  functionality supports digital downloads, physical merchandise and exclusive content sales. You can sell individual tracks, full albums, branded merchandise or VIP event experiences. Integration with secure payment processing and inventory management makes online store operations straightforward. How do I handle booking requests through my website? Use Wix Bookings  to create a professional booking system that handles inquiries, availability checking, contract management and deposit collection. Include detailed service descriptions and clear pricing to qualify leads before they submit requests. Automated email responses ensure quick follow-up even when you're performing.

Strong brands know how to effectively communicate the right message to their audience. How do they do this? Enter brand identity, the way a brand presents itself to the world. Brand identity refers to both visual and non-visual aspects from how you create a logo and design a business card to how you communicate with customers. Without a unified, consistent vision of all brand elements, your work is not complete. In this article, we’ve compiled the best brand identity examples to get your creative juices flowing. TL;DR: brand identity examples Your brand identity is more than just a logo, it’s how your business looks, sounds and feels across every touchpoint. In this post, we highlight brand identity examples that stand out for their clarity, creativity and consistency. From color palettes and typography to voice and visual storytelling, each example offers practical takeaways you can apply to your own brand. These examples show how a strong brand identity can help you build trust, stand out in your market and connect with the right audience. Top features of a great brand identity Brand identity feature Why it matters Visual consistency Builds recognition and reinforces your brand across all channels Clear brand voice Helps you communicate in a way that feels authentic and aligned Distinctive logo Makes your brand memorable and instantly identifiable Thoughtful typography Sets the tone and supports readability across materials Strategic color use Evokes emotion and strengthens brand association Cohesive imagery Tells a visual story that supports your mission and message What is a brand identity? Brand identity is the overarching writing style and visual language your business uses to communicate with the world. Through meticulous and thoughtful design choices paired with clearly outlined mission and vision statements, your identity serves as the core of all branding decisions. This includes (but is not limited to): Logo Tone of voice Colors Typography Imagery Brand name Each of these tangible elements contributes to the greater sum and directly influences your brand perception. Ultimately your brand identity is established and represented mainly through your visual identity and all of the different elements that represent it. Learn how to edit photos to make sure your brand's imagery always looks professional. The purpose of your brand identity Your brand identity makes your business recognizable to your customers and helps you stand out in the marketplace. This brand positioning can be the deciding factor between competitors for new customers as well as returning ones. A strong brand identity leads to brand trust, consistency, loyalty and ultimately determines your customers’ relationship with your business. Still, your brand identity must be built with your customers in mind. Consider setting up buyer personas , these are visual representations of your ideal customers. This helps you better understand your target audience and how you can craft a brand identity that resonates with it.  Inspiring brand identity examples Glossier Hydro Flask Jungalow United Sodas of America Boy Smells Coca-Cola Patagonia McDonald's Spotify Fatso Wix Air Bnb Lego Bumble 01. Glossier Back in 2010, CEO and founder Emily Weiss started Into The Gloss , a blog that eventually turned into a beauty powerhouse built on the belief that " beauty isn’t built in a boardroom—it happens when you’re a part of the process ." Glossier changed the rules of the beauty game when it created a brand based on transparency and honesty. According to Glossier, “We believe in thoughtful design, and enabling conversation (which is where it all starts). But most of all, we believe that beauty is about having fun, wherever you are in your journey.” Glossier’s simplistic approach to both their products and branding makes them unique. They offer high-end products stripped of all the bells and whistles to reach a wider audience. Unlike many competitive brands, Glossier also steers clear of artificial ingredients and promotes a clean approach to beauty. They maintain ethical production processes, never test on animals and offer select vegan products, too. Glossier uses minimal packaging and is committed to other sustainable business practices. With a soft pink and white color palette and minimalistic typeface, Glossier communicates an effortlessly cool visual language. Their website, packaging and social media all speak the same visual language, promoting the brand’s simplicity. Not only has the brand marked the beauty scene, they’ve extended their product line into hoodies, mugs and even a collector’s cookie cutter—launching themselves even further into the heart of the beauty community they’ve worked so hard to build. 02. Hydro Flask The Gen Z must-have water bottle brand Hydro Flask is another brand identity example done right. The Pacific Northwest-based company knows the value of natural beauty, and uses it at every touchpoint of their branding identity. As they put it, “Mother Nature is the best designer there is. There’s never anything extra—every choice is made for a reason. That's our inspiration behind every product we design. Keep it strikingly simple. From product innovation to color leadership—simplicity drives all.” Hydroflask’s logo has gone through just a handful of iterations, which today appears as a jumping, smiling person whose body shape resembles the letter H. Their minimal black and white palette stands out against their brightly-colored metal bottles. Part of what makes the Hydro Flask brand identity so appealing is the option to customize the bottles. From custom colors and straps, to engraving, customers can personalize their bottles to suit their style. However, regardless of the color, a Hydro flask owner can always spot another out in the wild. This is a testament to the cultivated brand loyalty and ever-growing community. 03. Jungalow Another blog-turned-business model, Jungalow is a brand identity example worthy of praise. Curated and created by Justina Blakeney, Jungalow is both a lifestyle brand and a design inspiration source. The female-run business sells bold wallpapers, indoor and outdoor decor, rugs and art prints designed to "bring good vibes home.” Jungalow’s brand identity reinforces their values at every level. From their social and sustainability efforts and inclusion of international artists, they commit to community building. As part of their ethical mission, they’ve partnered with Trees for the Future and donate two planted trees after every purchase. The brand’s visual identity is unmistakably their own, featuring an earthy green and warm gold color palette and a logo that conveys a playful mood. Their dreamy website and Instagram feed further supports their creative and positive feeling. Create a standout brand identity with the Wixel color palette generator today. Best of all, their products holistically embody the brand. Customers can easily replicate the Jungalow’s visionary aesthetic in their own homes with the brand’s decor. From rattan and macramé pieces to natural fiber rugs and bright accent walls, the beauty is in the details. Customers feel proud purchasing Jungalow pieces as their commitments to sustainability and community show they practice what they preach. 04. United Sodas of America Bold, colorful and deliciously playful, United Sodas of America’s visual identity is love at first sight. They splashed their modest cans with bright colors and refined typography, highlighting their flavors. These minimalist cans simply, yet powerfully, entice thirst-quenching customers. Founder Marisa Zupan created the company to shake up the soda industry and its relationship with Americans. Zupan reimagined soda from a new perspective, eliminating ingredients like high-fructose corn syrup and replacing it with organic, plant-based ingredients. Beyond the ingredients and unique flavors, Zupan wanted to visually appeal to customers, too. In a Fortune interview, Zupan explains her strategy behind including color. “We wanted the can’s design to capture consumers’ attention and then let them get even more excited about the flavor. In an age when aesthetics are everything, and people are always looking for their next Instagrammable moment, we knew United Sodas had to stand out on the shelf. We put design first by using a matte finish, bright colors, and bold fonts that come in sleek packaging for a beverage that will taste as good as it looks.” Look at their variety pack or their curated theme packs: Both feature a minimal white box that reveals the kaleidoscope of colors when opened. With flavors like Toasted Coconut, Strawberry Basil and Pear Elderflower, United Sodas totally changed the soda game. Each brand identity touchstone maintains the same visual language, effectively communicating their approachable vibe (and delicious flavor). 05. Boy Smells What began as an experimental passion project of business and real-life partners, Matthew Herman and David Kien, evolved into a full-scale lifestyle brand selling candles, fragrances and undergarments that break traditional gender norms. Packaged in pale, pink boxes juxtaposed with bold, black text, the co-founders refer to Boy Smells’ brand identity as “genderful.” As they outline on their website , “We wanted to have products that were embracing masculine and feminine simultaneously in a simple and straight-forward way that wasn’t overtly targeted to one gender. It’s a permission to harness your power from wherever you want it.” The founders created enticing, unique scents like Cinderose —a combo of rose and smoke or Purple Kush— a pairing of cannabis flower and suede. Through their clever and intentional tone, imagery and package details, Boy Smells’ brand identity perfectly encapsulates their message. While self-care’s importance can often go overlooked, this lifestyle brand wants to create inclusive products that redefine identity, especially in a rigidly masculine/feminine industry. Their visual and non-visual branding details grant permission for anyone to enjoy their fragrances without any rules. 06. Coca-Cola Reading “Coca-Cola,” probably evokes the pleasing sound of opening a refreshingly cold can (or trademarked bottle). The Coca-Cola brand, or as many of us refer to it, Coke, is one of the most recognizable brands on the planet, and many associate it with happiness. And this is no coincidence. Coca-Cola leads the industry branding and product sales because they appeal to their audience and leave a lasting impression. For example, did you know that while Coca-Cola did not create the legend of Santa Claus, the brand’s advertising helped shape the beloved and jovial character we all know and love. Based on a 1931 painting that Coca-Cola commissioned, the brand “established Santa as a warm, happy character with human features such as rosy cheeks, a white beard, twinkling eyes and laughter lines.” That image endures today, and the positive feeling many associate with the holiday season is inherently linked to Coke. Coca-Cola doesn’t base their brand identity solely on holiday cheer. Every aspect of Coca-Cola’s branding plays on emotion, connection and a sense of belonging. The brand’s many successful campaigns include “Share A Coke,” “Open Happiness” and “Taste the Feeling.” While each campaign has its own voice, each links back to the Coca-Cola’s Company purpose: To refresh the world and make a difference. Even their iconic red and white logo has stood the test of time. It uses a classic serif-script font to evoke a hand-drawn quality, making the brand feel approachable. Through consistency, their unmistakable brand colors and logo design, Coca-Cola continues to develop brand loyalty from die-hard Coke fans. 07. Patagonia Patagonia is a worthwhile contender on our list for best brand identity examples. Their mission is clear: “We're in business to save our home planet.” Like a thread weaving through every detail of their brand strategy and marketing efforts, the company successfully upholds their values of sustainability, leadership and inclusion and is the epitome of a purpose-driven brand. The brand has a highly recognizable logo, depicting Monte Fitz Roy in the Southern Patagonian Ice Field. Their logo perfectly encapsulates the brand’s heart and origin. Fans easily recognize the brand’s logo without the name or even the colors. In addition, the public commends the company's high-quality products and commitment to slow fashion. Perhaps the most noteworthy of Patagonia’s branding efforts is their commitment to giving back—like in 2021 when they donated every cent of their record-breaking $10 million in Black Friday sales . “100 percent of our global retail and online Black Friday sales [go] directly to grassroots nonprofits working on the frontlines to protect our air, water and soil for future generations, we heard from many of our customers calling it a “fundraiser for the earth.” Patagonia not only commits to their customers, but they focus on their employees too: The company closed all their stores , offices and warehouses in both the U.S. and Canada from December 25 through January 2 to give their employees a much-needed break. Patagonia as a brand identity example truly shows the value of transparency and the power of consistency. 08. Spotify As 2021 recently came to a (much-needed) end, many of us were delighted to share our Spotify Wrapped with our nearest and dearest. The amazing marketing strategy rode the wave of connection, making Spotify’s listeners feel part of their community while also highlighting their unique preferences. For a brand that puts music front and center, Spotify’s has a rather subdued visual identity. A modest color palette of green, black and white takes a backseat to the colorful album covers played on the streaming platform. The minimalist logo , which includes three horizontally curved lines in a circle, represents sound’s flow and movement. Look closely, and you’ll notice it’s crooked, bringing a humanistic feel to the brand. Since global listeners use Spotify on both mobile and desktop devices, the brand successfully maintains consistency across platforms. Spotify's brand style guide allows external businesses to create branded playlists that show off their own identity, but visually they feel inclusive to Spotify's brand. In addition, these playlists become a branded asset unto themselves. For example, the fashion label The Row, has monthly playlists created by Mary-Kate and Ashley Olsen, the brand’s stylish founders. Originally, the playlists were launched to engage with their audience during quarantine, but they were so successful that the Olsen twins continue to release monthly music to engage with their audience. You can explore other style guide examples to see brands that have done it right. 09. McDonald's The American food chain associated with hamburgers, fries and the iconic golden arches, McDonald’s is a must in our list of brand identity examples. Arguably one of the most recognizable brands in the world, simplicity is the key to McDonald’s brand identity. Their no-muss-no-fuss red and yellow color palette is warm, friendly and accessible. McDonald’s tailoring to their target audience makes their brand strategy particularly noteworthy. Each aspect of their brand identity—from their logo and packaging to their overall brand message and tone—considers their target customer. Think of Happy Meals or the playful characters like Ronald McDonald and the Hamburglar: Instantly you know McDonald's created these products for children. Their offering doesn’t stop there, their menu is accessible to a much wider audience, inclusive of diverse dietary restrictions and budgets. Regardless of your age, or geographical location, step into any McDonald’s and you’ll experience the brand in the same way. Both their consistent visual identity and their dependable products make them a trustworthy brand. You can instantly recognize a McDonald's in almost every country. The brand successfully implemented cultural cuisine and localized marketing strategies to ensure that they are always aligned with their customers, no matter where they are. 10. Fatso Sometimes peanut butter gets a bad rap, but Fatso isn’t your average peanut butter. Offering a wide range of creative flavors like Maple Almond Seed Butter or blended mixes of organic coconut oil, MCT oil, or chia and flax seeds, founder and CEO Jill Van Gyn created the Canadian brand to highlight the good fats and ingredients in nut butters. The brand's quirky and approachable visual language uses a muted-yet-bold color palette of millennial pink, mint green and nutty brown paired with a friendly peanut character who appears on every container, and even on the company’s website favicon. The Fatso logo contrasts this with a dark and heavy typeface, not only drawing attention to the brand name, but also playfully evoking the brand’s spirit. Learn more: Typesfaces vs fonts What makes Fatso a particularly good brand identity example? The brand looks just as good on the inside as it does on the outside. The company supports a range of social justice efforts and has a commitment to inclusion. Even the product itself is non-GMO, vegan, kosher and gluten-free certified, making it accessible to a range of communities. And you may not think of a nut butter business as a place for social change, but Van Gyn uses her brand’s influence and voice for many important causes. For example, the brand provides their product to underserved communities within Canada and the US, recently donating over $200k of product to food organizations. According to Fatso’s website , “Fatso has donated to and supported a wide range of charities and organizations that focus on harm reduction, housing issues, food security, LGBTQ+ communities, Black Lives Matter (both Canada and US), and First Nations communities.” 11. Wix For the last brand identity example, Wix is in the mix. The website builder has found its place as a go-to platform for business professionals, entrepreneurs and self-creators through consistent branding assets and a reliable product. Wix’s visual identity has a minimalist black and white logo designed to be instantly recognizable in all sizes and contexts. It pairs well with a diverse color palette, showcasing the bright and dynamic creativity of Wix’s users. Wix even created its own custom typeface MadeFor to highlight the brand’s spirit. “Wix Madefor is our custom typeface. A versatile and adaptable typography toolkit with a distinct personality, Madefor finds harmony between freedom and structure. Designed for your vision–made for you.” With a strong foundation and a clear identity, Wix allows others to build their own brands from the ground up, at every level. In addition to creating websites, products like the Wix Logo Maker to The Branded App by Wix enable business owners to develop their own online presence and identities. 12. Airbnb Whether it’s their lovable logo, user-friendly interface or honest brand messaging, Airbnb is a great example of a brand identity done right. Founded in 2008, Airbnb started out with a simple idea: to let people open their homes and couches to travelers. The idea, which has obviously evolved along with the brand, led Airbnb to totally change the game in the hospitality industry. The company underwent a rebrand in 2017 when they realized that the true core of their business was much more than hospitality: it’s a total sense of belonging. They created their iconic Belo logo symbol and as they eloquently explain on their blog: “Of course, an identity is about more than symbols. So we’ve redesigned the entire Airbnb experience to better reflect the people who make up this community. Our shared vision of belonging is the thread that weaves through every touchpoint on Airbnb. We have redesigned every single page of the user experience across the web and mobile to bring our new identity to life. Now we have a platform that reflects your feedback, and that can continue growing as we keep listening.” The key takeaway from this example is the way Airbnb truly listens to their users. This was the catalyst for their evolution, which in turn made their brand more relatable, authentic and, of course—successful. 13. LEGO Founded in 1932 on the premise of imagination, fun, creativity and learning, LEGO is an example of a brand that has stood the test of time. From their brand name (created with two Danish words “leg godt”, meaning “play well”) to their mission: “Inspire and develop the builders of tomorrow”—the LEGO brand totally embodies their values, down to each individual block. It’s not just the familiarity and dependability of their product, or the personal connection so many of us have to this nostalgic-yet-modern toy, that keeps the momentum going. The company has developed a strong sense of brand trust and, in turn, brand loyalty. Each detail of their marketing efforts reinforces the core values at every level, which is palpable to any LEGO user, regardless of age. LEGO’s brand identity is cross generational, appealing to both youngsters and adults, perpetuating their brand mission. 14. Bumble Launched in 2014, Bumble is a female-focused dating app that has dominated the market since it came onto the scene. Built on values like respect and accountability, Bumble’s mission is to “create empowering connections in love, life, and work. We promote accountability, equality, and kindness in an effort to end misogyny and re-write archaic gender roles. On Bumble, women always make the first move.” From their optimistic color scheme to their onboarding process and user experience, Bumble’s brand identity is strong in every touchstone. They continuously reinforce their brand values and empower women to be decisive and unapologetic in their dating endeavors. To further manifest the importance of their brand, they also have Bumble brand ambassadors , a collective “hive” and community-based initiative that holistically embodies female change-seekers to spread the brand mission on a global scale. How to create a brand identity Creating a brand identity is like shaping your business’s personality. It’s what people see, feel and remember about your brand. From designing packaging to launching a website, these building blocks will help guide every visual and verbal decision. Pillar of your brand identity Core focus Key actions Examples 1. Purpose and values Your North Star which is why you exist beyond making a profit. Write a mission (what you do), vision (future goal) and values (how you behave). A fitness brand promoting inclusion and confidence rather than just selling leggings. 2. Audience knowledge Understanding your customer like a close friend. Create personas: defining their hobbies, pain points and where they hang out online. A Gen Z skincare brand using playful TikTok tutorials vs. an eco-brand using earthy tones. 3. Visual identity The first impression and your logo, colors and fonts. Use color psychology (e.g., blue for trust) and consistent typography (e.g., serif for premium). Every brand touchpoint from packaging to website feeling unmistakably you. 4. Voice and messaging How your brand talks and the personality it conveys. Define a specific tone: Are you quirky, formal or the knowledgeable friend? Using a casual, helpful voice to make tech feel less intimidating. 5. Consistency Applying the identity across every single brandtouchpoint.v Check your banner, emails and even internal docs use the same visuals and tone. A custom email footer or a branded giveaway that matches your posters and ads. Define your brand’s core purpose and values Start by getting clear on why your brand exists. It’s not just about what you sell—it’s about what you stand for. Your mission and values act as your brand’s compass. What problem are you solving? What principles guide your choices? A fitness brand, for instance, might focus on more than just workout gear, promoting confidence, strength and inclusion for every body type. Your purpose and values should influence everything, from your products to your messaging. To put this into action, write a short statement for each: your mission (what you do), vision (where you’re headed) and values (how you behave). Keep them concise but meaningful and test them to see if they connect with your audience and reflect your internal culture. Know your audience like a friend Creating a brand identity without understanding your audience is like picking a gift without knowing who it’s for. Build detailed personas: what do your ideal customers do for fun? What’s keeping them up at night? Where do they spend their time, both online and offline? Once you know who you’re talking to, adjust your tone, visuals and product experience to match their needs—and surprise them with things they didn’t even know they wanted. For example, a skincare brand targeting Gen Z could use bold colors, playful copy and TikTok tutorials. A brand for eco-conscious parents might focus on earth tones, minimalist design and stories about sustainability. Develop a distinct visual identity Your visual identity is your brand’s first impression and a great way to make it stick. This includes your logo, color palette, typography, imagery style and even the smaller details like icon design. Every piece should reflect the personality and values you’ve already defined. Choose visuals with purpose. Color psychology plays a big role in how people see your brand—blue suggests trust, red brings energy, green hints at growth or nature. Fonts matter too. A custom serif says “premium and timeless,” while a clean sans serif screams “modern and approachable.” Keep things consistent. From packaging and posters to your website, every element should work together and feel unmistakably you. Craft your brand voice and messaging A strong brand identity isn’t just how it looks—it’s also how it sounds. Define your brand voice and tone: playful, formal, quirky, confident or caring. Think about how your brand would talk to a customer if it were a person. Your messaging should always be clear, consistent and focused on what your audience needs. Create phrases or taglines that reflect your value and personality. For example, Mailchimp’s voice is casual but knowledgeable just like a smart friend who gets it. Want to practice? Write social media captions, email subject lines or product descriptions using your voice guidelines and test them with real users. Apply your identity across every touchpoint A brand identity works when it’s applied consistently. Your visuals, tone and message should appear across all parts of your business—from your website banner to customer service responses, business cards, packaging and even internal documents. Small moments matter too: a label on a freebie, a custom email footer or a branded workshop giveaway. Hosting events or creating print campaigns? Use poster ideas that reflect who you are. Launching a new product or marketing effort? Ask yourself, “Does this feel like us?” Learn more about website builders: Best AI website builder  Best website builder for small business Best one-page website builders Personal website builders  Free website builders  Cheap website builder  Best mobile website builders   Best sports website builders Brand identity FAQ What's the essence of a brand identity? A brand identity, whether yours or someone else's, is made up of all of the different characteristics, values, attributes and even background gradients that define a brand and distinguish it from others. It should convey a unique and memorable brand image, through a variety of visual and textual elements. In turn all of these should resonate with your target audience and create a lasting, positive impression. How much does it cost to develop a brand identity? The cost of developing a brand identity can vary tremendously, depending on how much you plan to rely on external experts to help you build it. Each step of the process, from research to creation, and implementation could cost from several hundreds of dollars, to several hundred thousand. What's the ROI of brand identity? The ROI of brand identity can be difficult to quantify, but it can have a significant impact on your bottom line. A strong brand identity can help you: Increase brand awareness and recognition Build customer loyalty Attract and retain top talent Increase sales and profitability Charge premium prices What's an example of a brand identifier? A brand identifier is any element that helps people identify your brand. This could include your logo, tagline, color palette, typography, imagery or even your brand name. What's the brand identity, behind a huge brand like Coca Cola? Coca-Cola's brand identity is centered around the concepts of happiness and togetherness. They also often involve the feeling of refreshment and quenching thirst. This huge, global brand employs a consistent color palette, predominantly red and white to evoke the energy, excitement and positivity behind its brand. Coca-Cola's messaging focuses on the joy of sharing moments, via campaigns like it's iconic "Taste the Feeling." What are some of the best ways to represent brand identity? Consistent visual identity : Use a cohesive color palette, typography and logo across all platforms to create a recognizable visual identity. The best brand identity examples all do this. Clear messaging: Develop a compelling tagline and brand story that reflect your values and mission. Unique voice and tone: Maintain a consistent voice and tone in all communications, whether formal, friendly or humorous. There's no right or wrong voice, each brand voice is different. Quality content: Produce high-quality, relevant content that aligns with your brand’s values. Customer experience : Provide a seamless and positive customer experience that reflects your brand's promises.

Today, businesses have more types of marketing than ever to promote their products or services. Marketing is constantly evolving, driven by new technologies and creative strategies. If you’re deciding to create a website of your own there’s a marketing method suited to your needs. With that in mind, this list highlights all the different marketing types available to you. Here, you’ll read about 40 common promotional strategies and how they grow your business. As you scroll, note any methods you’d like to try. Then, think about the types you want to prioritize and develop a plan to integrate them into your existing marketing strategy. Start building your online presence with Wix . What is marketing? "Think audience-first. Not competitor-first. Not even brand-first. It’s not about you—it's about them." - Allison Ko, editor in chief at Wix Think of marketing as the heartbeat of any business its the engine that drives growth and connects products or services with the people who need them. At its core, marketing is all about understanding your customers so what they want, what they need and how your offering can make their lives better. It's about creating value, building relationships and telling your story in a way that resonates with your audience. But marketing isn't just about advertising or sales pitches. It's a holistic approach that encompasses everything from market research and product development to pricing strategies and branding. It's about making connections and connecting your brand with the right people, at the right time, in the right way. It's about sparking interest, driving engagement and turning prospects into loyal customers. Types of marketing Digital marketing Outbound marketing Inbound marketing Content marketing Social media marketing Search engine marketing Organic marketing Advertising Video marketing Influencer marketing Affiliate marketing Outreach marketing Email marketing Guerilla marketing Word of mouth marketing Referral marketing Acquisition marketing Retention marketing Brand marketing Behavioral marketing Nostalgia marketing Neuromarketing Emotional marketing Public relations Mobile marketing Relationship marketing Voice marketing Partnership marketing User-generated marketing Seasonal marketing Stealth marketing B2C marketing B2B marketing Telemarketing Cause marketing Event marketing Global marketing Conversational marketing Product marketing Account-based marketing Local marketing Marketing type Its primary goal The benefit Inbound Attract customers via value. Helpful and magnetic Outbound Proactively reach out to prospects. Direct and loud Organic Grow naturally without paid spend. Slow and authentic Advertising Pay to place your message. Fast and transactional Acquisition Getting new customers in the door. Growth-focused Retention Keeping existing customers happy. Loyalty-focused B2B and B2C Selling to businesses vs. consumers. Logic vs. emotion Global and local Scaling worldwide vs. winning the neighborhood. Broad vs. community 01. Digital marketing Digital marketing doesn’t refer to any one internet marketing strategy rather, it’s a broad term encompassing strategic marketing that uses digital technology. Though digital marketing is only as old as smartphones and the internet, today, nearly every business and marketing professional uses at least one digital mass marketing tactic to target customers in new and interesting ways. As you continue reading, you’ll notice that most marketing types covered in this article are digital. These include: Content marketing Social media marketing Search engine marketing Mobile marketing Email marketing Online advertising 02. Outbound marketing Outbound marketing is a type of marketing that involves chasing after customers rather than organically attracting them. This method was especially common before digital marketing became a common practice, as it involves primarily using cold calls, print ads and TV commercials to attract customers. Still, outbound marketing remains a common digital marketing practice today. For instance, email blasts, or mass email campaigns sent to a vast subscriber list continue to be a popular promotional tactic. Outbound marketing often faces criticism because it pushes your message to the general public, including people who may not be interested in your product or service. That said, outbound marketing can be used strategically if you carefully consider your company’s goals, target audience and KPIs. Related reading: Lessons from 16 years of marketing mastery (feat. Wix CMO Omer Shai) 03. Inbound marketing Inbound marketing is an umbrella term that encompasses nearly all marketing types. So, what makes a particular marketing strategy inbound? That’s determined less by the specific method and more by the overarching technique. As an inbound marketer, your job is to help consumers make informed decisions. Instead of running after customers, you’ll offer helpful resources and tips that ultimately reveal why your product solves their problems. You can provide valuable blog content, make yourself available via email and live chat, and continue to offer support even after making a sale. Inbound marketing employs a very different strategy from its outbound counterpart, as discussed above. Over the past few years, it’s become the more popular of the two among modern-day marketers, since its nuanced approach leaves consumers happy and builds lifetime loyalty. One of the most common inbound marketing methods is content marketing, which you’ll read more about below. 04. Content marketing You’ve probably noticed the increasing amount of company blogs as you browse the web. In fact, many Google search results actually come from business-run blogs. But why do so many companies create a blog ( with a blog maker ) for their business? For that matter, what does blogging even have to do with small business marketing ? Blogging is crucial for content marketing , its one of the most effective marketing strategies out there. Arguably the most important inbound marketing type, content marketing is an essential part of any business’s toolkit. As a whole, content marketing involves creating and distributing content often through multi-channel marketing approaches. This not only includes writing blog posts, but also posting on social media, writing in-depth e-books, sharing data-rich infographics, creating video content and even starting a podcast . Whatever content you choose, the goal is to provide valuable information to your target audience that drives engagement, provides knowledge and support, and ultimately stimulates interest in your product or service. 05. Social media marketing Some experts argue that social media marketing is a branch of content marketing, while others maintain it’s a world of its own. Whichever category you place it in, social media marketing is one of the most crucial types of marketing. In fact, 50% of consumers are more interested in a brand when they see Instagram ads for it. This valuable marketing strategy involves promoting your brand via social media platforms, such as Facebook, Instagram, Twitter, Pinterest, LinkedIn or YouTube. Many companies use a combination of these different platforms as part of their social media marketing strategy. Your choice of platforms largely depends on where your target audience is most active and how you want to represent your business. For example, restaurant social media marketing is particularly effective on Instagram because the platform is based on visuals. Posting pictures and videos of tasty-looking food is an extremely effective way for restaurants to market their products. 06. Search engine marketing Search engine marketing, also known as SEM, includes all marketing that uses Google and other search engines as the primary tool for displaying promotional material. The goal of SEM your business pages to appear on search engine results pages (SERPs). When a page from your website, let’s say, a landing page or blog post, shows up in search engine results in response to a user’s search query, the user is exposed to your business. Ideally, they’ll click the result and navigate to your site. Search engine marketing can be divided into two main types: search engine optimization (SEO) and pay-per-click advertising (PPC). The main difference between the two is that SEO is organic (not paid), while PPC involves purchasing ads. To start doing SEO, you’ll need to learn about the different ingredients that make websites rank in search engines. This includes technical aspects, like the structure and page speed of your website, as well as the implementation of keywords. Content marketing and SEO are deeply intertwined, since the more keyword-rich your blog and website content, the better your chances of ranking on the SERP. The other type of search engine marketing, PPC, can be done in parallel with your SEO efforts. PPC ads are the sponsored content you see at the top of search results pages. If you’re interested in paying for sponsored results on Google, try Google Ads . This is one of the most popular, reliable choices for PPC marketers. 07. Organic marketing You’ve already seen this term mentioned in our discussion of search engine optimization. This, together with content and social media marketing, comprises a powerful type of marketing known as organic marketing. Organic marketing is any non-paid marketing that aims to naturally ( organically ) attract people to your business. It involves implementing the best practices to get search engines and social media platforms to display your posts in a prominent position. This contrasts from promoting your business “artificially” via paid links or boosted posts. This method is the cornerstone of inbound marketing since it’s based on the principle that creating engaging social media content and strong, SEO-driven website copy will bring exposure to your business and magnetically drive customers toward your brand. In general, audiences consider organic marketing less intrusive than advertising, since it focuses on nurturing prospective customers and drawing them to your business over time. 08. Advertising That brings us to the next type of promotional strategy: advertising. Advertising is a branch of marketing that uses ad campaigns to present your brand, product, service or idea to the world. There are many ways to advertise, including online methods, such as PPC ads and social media ads, as well as more traditional methods like TV, radio, billboard ads and QR codes . As with social media marketing, choosing the right advertising platforms means accounting for your target audience’s demographics and interests, as well as how to present your messaging. Instagram ads, for example, tend to reach younger users but will be largely unseen by older audiences who are less engaged with the platform. Facebook Ads by Wix allows you to run AI-driven campaigns directly from your website dashboard to reach the most likely-to-convert audiences. 09. Video marketing As you’ve seen, marketing content assumes a wide range of formats—from blog articles to social media posts to podcasts. Video is another popular content marketing format. Incorporating fun and engaging videos into your marketing assets can be a great way to creatively display your brand—and it gives you ample time and space to convey your message. You can use video marketing not only to promote your product, but also to provide potential customers with actionable tips and insights about your industry. Think of it as a watchable blog post that helps people trust and engage with your business. There are several places for displaying video content, including YouTube, Facebook and Instagram, as well as your website. Try out this video maker to get started. Discover the latest trends in video marketing with these video marketings statistics . 10. Influencer marketing The global influencer marketing market size has more than doubled since 2019. In 2021, the market was valued at a record $13.8 billion U.S. dollars. Influencer marketing involves using Instagram and other social platforms to partner with influencers, people who already have dedicated, engaged followers. These people are considered experts in their field, and their followers will take their recommendations to heart. That means that when an influencer backs your product, it gains instant credibility in their followers’ eyes. The result? More exposure for your brand and new customers. Typically, influencers require compensation in exchange for promoting your brand, since many rely on sponsored content for income. In this case, you’ll sponsor one of their social media posts. A very popular influencer (with 100,000+ followers) will be in higher demand and is likely to charge more than a micro-influencer (with 10,000 to 100,000 followers) or nano-influencer (with 100 to 10,000 followers). Often, nano-influencers accept free products and swag rather than payment, especially if they’re just starting. Do your research to find out which partnerships will align with your market and budget. 11. Affiliate marketing In addition to paying influencers for sponsored posts, you can pay them for sharing affiliate content. This is a practice known as affiliate marketing . Affiliate marketing involves two players: the merchant and the affiliate. The affiliate promotes the merchant’s product to their audience and earns a percentage of the sale in exchange. So, how does this work? As the merchant, you’ll connect with affiliates, either reaching out to them directly or using an affiliate network. Once they agree to partner with you, you’ll provide them with a unique link to your online store . Then, the affiliate will promote your link, perhaps including it in a blog post, Instagram Story or YouTube video. When a customer clicks on the link to make a purchase, the affiliate will earn a commission from the sale. Affiliate marketing can bring your business wider exposure. By partnering with affiliates who already have a large audience on their social media platforms or blog, you can reach new customers. Type of marketing Best for Time to results Email marketing Keeping in touch with people who already know you. Fast Influencer marketing Using someone else’s audience and engagement to get noticed. Fast Organic marketing Building a brand over time without spending money. Slow Affiliate marketing Paying others a commission only when they make a sale for you. Medium 12. Outreach marketing What do affiliate marketing and influencer marketing have in common? They both involve partnering with people outside your business to promote your product or service. This is the guiding principle of outreach marketing. An effective outreach strategy involves using email outreach to build relationships with people who can influence consumer opinions about your brand. These include social media influencers, bloggers, journalists and even other businesses. The goal of connecting with these people is getting your brand mentioned on a well-known site or social media channel. This will strengthen your brand’s authority in your niche while building brand awareness and helping you gain exposure. It’s also a great way to network with influential people who may benefit your business down the line. Many companies also use outreach marketing to build backlinks or links from external websites to their own site. Having a high number of backlinks from credible, authoritative sources helps SEO and can ultimately bring more traffic to your website . That said, don’t start link-building without first doing careful research, as search engines can penalize you for malpractice. 13. Email marketing 81% of small business marketers rely on email as their primary acquisition channel, while 80% use it for customer retention. Email marketing involves sending emails to prospects and customers with the goal of making sales or driving them further down the marketing funnel. Because it reaches customers directly, it tends to generate high returns. For every $1 spent on email marketing, the average ROI is $36. Depending on your goals, you can send all sorts of emails to your audience, including informational newsletters , new product releases, sales announcements and abandoned shopping cart reminders. It's a great way to put personalized marketing to work. Just keep in mind that everyone you email must have subscribed to receive your messages for you to remain legally compliant. To start getting subscribers, add lead capture forms to your website with fields for visitors’ names and email addresses. Make sure your forms are eye-catching and include compelling copy that encourages people to join your mailing list. 14. Guerilla marketing As we mentioned earlier, most promotional techniques we discuss in this article constitute different forms of digital marketing. Guerilla marketing, however, is a rare type of modern marketing that involves taking your tactics offline. Guerilla marketing uses novel, unconventional methods to boost sales, build hype around your go-to-market strategy , and generate awareness around your brand. While sometimes aided by technology such as social media or mobile devices, it generally involves a small group of people using bold methods to promote a brand in a high-traffic physical location. This means anything from branding a public space with street art to creating immersive pop-up experiences in physical locations. Guerilla marketing can be achieved on a low budget, but it does require high energy and prompt, tightly-organized execution. If you’re up for the challenge, this fun and original method can generate buzz around your brand. Take a look at these guerilla marketing examples for ideas. 15. Word of mouth marketing Ever heard the phrase that happy customers are your biggest advocates? This is the main idea behind word-of-mouth marketing (WOMM), which gets satisfied customers to spread the word about your product or service. This is important for two reasons: First, a successful WOMM strategy means your brand has obtained loyal, committed customers. And since these people will recommend your product to their friends, it also means more potential buyers. After all, people place more weight on the recommendations of a trusted friend than those of a biased seller. There’s no tried-and-true approach to guaranteeing an effective WOMM strategy, but the most essential ingredient is consumer happiness. Offer top-notch customer service and do your best to genuinely address your customers’ needs, from the way you design your products to the values you practice as a brand. Enchant your customers and the recommendations will follow. 16. Referral marketing A referral marketing strategy takes advantage of word of mouth. This practice involves building a referral program, which incentivizes customers to recommend your products to others. Typically, these programs offer both the customer and their friend discounts when the customer convinces that friend to buy. For instance, the Airbnb Referral Program allows members to earn promotional coupon credits (“travel credits”) toward future homes/experiences bookings by referring friends to become new Airbnb users. 17. Acquisition marketing Acquisition marketing, as its name implies, is marketing with the sole purpose of acquiring new clients. This contrasts from retention marketing and brand marketing, which you’ll read more about below. Examples of acquisition marketing include SEO, top-of-the-funnel blog content, landing pages, and social media or Google ads. Anything that aims directly to obtain new customers or capture leads is considered acquisition marketing. The goal of acquisition marketers is to create assets that compel their target audience to click. Offering freemium products and free trials, optimizing your website’s conversion rate, and including strategic CTAs in your content are all powerful techniques for acquiring new customers. 18. Retention marketing A strong marketing strategy requires implementing both retention and acquisition tactics within the sales funnel. However, retention marketing practices have distinct goals and KPIs. While acquisition marketing focuses on acquiring new customers, retention marketing aims to bring back previous customers and hold on to existing ones. Studies have shown that this is a powerful practice with a high ROI. Acquiring new customers is between 5 and 25 times more expensive than retaining existing ones, and on top of that, increasing retention rates by just 5% can increase profits by up to 95%. An effective retention marketing strategy requires you to over-deliver on your promises to customers. Find ways to make your business exceed their expectations from the start, such as by thanking them with a handwritten note. Go above and beyond when engaging with them, whether by sending out customer feedback surveys or taking extra steps to address their pain points. 19. Brand marketing Unlike acquisition and retention marketing, brand marketing isn’t focused on making sales. Instead, its primary goal is to shape how the public perceives your brand. In other words, brand marketing promotes your identity, not your products. This involves creating a logo and coming up with a cohesive brand language, colors and website design. It also requires putting together a compelling brand story, as well as a mission statement that highlights your values as a business. For these efforts to be effective, your brand needs to deeply resonate with your target audiences’ interests, values and needs. Start by researching your audience, and then shape a brand that speaks to them directly. 20. Behavioral marketing Behavioral marketing uses consumer behavior to decide how to target an audience with relevant material. This involves finely segmenting audiences based on their behavior online. To get behavioral data, you can analyze the user flow on your site. This offers important insights about a particular user’s interests and readiness to purchase. Based on this information, marketers can create specific promotional campaigns tailored to different audiences. As you might expect, marketing automation plays a vital role here, with certain behaviors triggering specific campaigns. A particular action on your website, for instance, might show that user a relevant Facebook ad or send them an automated email recommending related products. 21. Nostalgia marketing Nostalgia marketing evokes the power of nostalgia to create warm, happy feelings around your brand. This involves infusing your promotional materials with familiar concepts that evoke fond memories, and it’s a great way to build trust in a new company. Think about the retro appeal of an 8-bit-era video game or a glass Coca-Cola bottle with its timeless red logo . These appeal to our love for nostalgia and our yearning for a pure and simple past. To tap into this strategy, try launching a nostalgia-driven social media campaign that incorporates old-school references and invokes childhood memories among your target audience. Just make sure your messaging stays consistent with your brand’s story, values and product. 22. Neuromarketing Another important type of marketing is neuromarketing. This field of marketing applies neuropsychology to market research. Neuromarketers analyze brain imaging and scanning to measure physiological and neural responses to marketing stimuli. They can tell, for instance, if a customer is genuinely happy with a particular product, even if they don’t verbally express it. Not only is this a fascinating way to learn more about human behavior it also helps guide organizations in creating marketing materials that truly work. All types of marketing consider psychology, but neuromarketing is founded in real, hard science. Guided by neural research, marketing professionals can develop a more informed approach to crafting marketing assets, designing products and developing a brand. 23. Emotional marketing Emotional marketing encompasses any marketing effort that primarily uses emotion to get people to purchase or otherwise engage with a brand. To be effective, emotional marketing needs to concentrate on a single feeling, whether it’s happiness, sadness, anger, surprise, fear, disgust or something in between. Consider Dove’s Real Beauty campaign, which evokes optimism, acceptance and self-love to promote its products. Studies show that feeling plays a bigger role than thinking in consumer behavior. Why? Because most people prefer to follow their heart when making a decision. So, in your marketing campaigns, don’t just focus on the advantages of your product; focus instead on how you want people to feel when using it. 24. Public relations Also known as PR, public relations is a subset of marketing that involves managing the way the media represents your business. The process involves using press releases—official statements about a newsworthy item or event—to encourage the media to publish content about your business. For instance, you may urge the press to publish stories on your business’s launch, the latest funding round, a recent award, a groundbreaking new product, or a large charitable contribution. The goal is to shape the public’s perception of your brand and highlight your company as an industry leader. This, in turn, helps stimulate demand for your product or service. While it can be combined with other marketing efforts, PR is a full-time job. Many businesses have a dedicated PR team to help the company get good press. 25. Mobile marketing A core part of any digital strategy, mobile marketing has rapidly gained traction since the advent of the smartphone. This technique refers to any marketing or advertising activity that uses mobile devices as its main promotional platform. If you own a smartphone, there’s a good chance you’re already familiar with this strategy. Push notifications, ASO marketing , SMS messages (SMS marketing), in-app marketing and QR codes are all commonly used methods for promoting a product or brand. Read also: 12 common ASO mistakes Mobile marketing takes advantage of the fact that people carry their mobile devices everywhere. It also makes use of people’s tendency to casually browse the web through their mobile phones and uses this data to target potential customers with well-timed messages. For example, a phone’s location services enable businesses to target users based on their physical location. "With over 5M available apps in the app stores, you need to make sure your app will be easy to find. Optimizing your app’s textual assets in the app stores regularly will ensure you won’t miss out on new opportunities and increase your app’s visibility over time." - Roni Bass, ASO Expert at Wix 26. Relationship marketing Relationship marketing is a type of marketing that seeks to build long-term customer relationships rather than focus on short-term sales or transactions. The goal of relationship marketing is to foster a loyal, dependable customer base who advocates for your brand. This marketing practice prioritizes customer retention over acquisition. It involves providing high-quality customer service and responding to the questions and needs of your customers, whether that’s by engaging with them on social media or using live chat on your website. Importantly, building strong relationships with customers doesn’t just mean providing them with good service until they make a purchase. You must continue to delight customers long after they make their first purchase, such as by offering a loyalty program with special perks, complementary product recommendations or product care tips and guides. Thoughtful acts like these can cultivate a community around your brand and build a lifelong relationship with your fans. 27. Voice marketing Voice marketing is a relatively new type of marketing that applies SEO practices to voice search. This allows businesses to capture searches from people who are speaking, rather than typing. While voice search has been around for several years, it’s become increasingly common with the popularity of smart speakers like Amazon Alexa or Google Home, as well as smartphone assistants like Siri. There are numerous ways voice search differs from typed phrases; for instance, people searching with voice may use longer phrases or even full sentences. If someone browses on their computer and has a hankering for a burger, they may simply type “burger restaurant” into Google. On the other hand, if they’re busy driving, they might ask Siri, “Where can I get a burger?” Google accommodates this semantic variation by continuously improving the natural language processing (NLP) capabilities of its search engine. To stay on top of this ever-evolving world of SEO, familiarize yourself with voice marketing and adapt your site to voice search. One way to do so is to write blog post titles in the form of a question. 28. Partnership marketing Partnership marketing is when two or more businesses combine their promotional efforts for mutual benefit. By collaborating, you’ll expand your reach to another business’s audience, while they expand their reach to yours. This can generate brand awareness, get new customers, and help grow relationships with companies that share your values. To exemplify, Wix’s Partner program is built for agencies to support their clients and get rewarded for each site they build on Wix. To try this approach, start researching businesses with similar target audiences. Ideally, they should offer products that complement your own to encourage customers to purchase both. And of course, you’ll want to make sure they don’t directly or indirectly compete with your business. Partnership marketing options include hosting a joint webinar, conducting a research study together, or collaborating on a special product release. For instance, if you run a small business selling charcuterie boards, consider partnering with a local winery and marketing your products together. 29. User-generated marketing While partnership marketing harnesses the power of other businesses, user-generated marketing taps into your audience. Any strategy that allows consumers to participate in a marketing campaign is considered user-generated marketing. The most common user-generated marketing strategy is getting users to use your product and share the experience via social media. On Instagram, this typically involves using a branded hashtag to organize all posts in one place or tagging the brand in a TikTok, Story or Reel. The primary advantage of sharing user-generated content is to drive engagement and spread brand awareness. On top of that, content that shows real users enjoying your products helps persuade other consumers to try them out, too. 30. Seasonal marketing Seasonal marketing, also known as holiday marketing , is the promotion of products and services at certain times throughout the year. This might involve having one marketing campaign for Valentine’s Day, a different one for Christmas, and yet another for Pride month. While every business can benefit from this type of marketing, it’s especially crucial for seasonal businesses. A florist or jewelry business, for instance, will want to invest heavily in marketing for Valentine’s Day and Mother’s Day. 31. Stealth marketing You’re probably already familiar with product placement, which involves subtly promoting a product by featuring it in a movie, TV show, or another form of media. This type of marketing is known as stealth marketing , also referred to as undercover marketing. As a whole, this marketing strategy involves promoting a product to consumers without them knowing they’re being marketed to. Aside from product placement, stealth marketing can happen in online forums where marketers talk about a product to generate buzz. The goal of stealth marketing isn’t to immediately generate sales, but rather to steadily build interest in a product or brand. This technique also makes audiences more responsive to direct advertising, as it primes them with a positive brand impression. 32. B2C Business-to-consumer ( B2C ) marketing targets an individual consumer’s buying power. Most businesses focus on B2C marketing—especially those selling consumer-packaged goods (CPG). That’s because B2C marketing provides a broad audience and short sales cycles which allow for quick purchasing decisions. Consumers often make the purchase for themselves, meaning they do not need approval from many stakeholders. However, consumer needs constantly shift, meaning this fast-paced market can change overnight. B2C businesses, then, must make an effort to stay up-to-date with marketing trends and consumer behavior insights. Common B2C marketing tactics include influencer marketing, social media contests and customer loyalty programs 33. B2B B2B marketing stands for business-to-business marketing. In this marketing type, one business sells services to another business. While B2B marketing still targets a singular person, it’s usually based on their role, company, or industry. B2B sales cycles are long, as businesses require more research and stakeholder approval before buying goods or services than consumers do. B2B marketing commonly starts with marketers getting marketing qualified leads (MQLs) into their sales funnel and using sales development to make calls and conduct product demos. Most B2B marketing is done digitally or through industry-specific conferences. Many B2B marketers use LinkedIn’s job title database to target a professional audience. Check out these other lead-generation strategies for ideas. 34. Telemarketing Telemarketing promotes a product or service over the telephone. Companies can call prospective or current customers and inform them of special deals or new product offerings. For example, a financial service company can use telemarketing to promote a new credit card. Telemarketing provides a more interactive and personal sales service, creates immediate rapport with customers, and allows the chance to clearly answer technical questions. While your company may use a call center, businesses more frequently use automated or "robocalls," for this tactic. Due to its intrusive, solicitous nature, many customers do not like telemarketing. If you choose to proceed with it, ensure that you only call those who have opted in to avoid brand damage. The same goes for direct mail marketing . 35. Cause marketing Cause marketing shows your business's corporate social responsibility to a non-profit or other world-bettering initiatives. Through cause marketing, you will build a better relationship with your community and those who support your values. This can translate to long-term business growth through increased brand loyalty and a defined competitive advantage. A popular initiative in this space is sustainable marketing , where companies exhibit their eco-friendly practices. To begin, pledge a fixed amount of sales to a cause or partner with a local organization to support an initiative. 36. Event marketing Businesses can use event marketing to build lasting relationships and create memorable experiences for their target audiences. Events can range from thought leadership-based conferences or online events to product-forward workshops. Find out how to promote an event in 9 actionable steps. Positive event experiences can lead to more new business through meaningful one-on-one customer engagement and education. 74% of consumers say that branded event experiences make them more likely to buy promoted products. Before launching the event, identify which memory you want attendees to walk away with. The most impactful results are the feelings you leave with people. Tip: Utilize a professional event website and Wix Events to collect RSVPs, plan seating and more. 37. Global marketing As online businesses attract increasingly global audiences, many turn to localization marketing, optimizing messages and products to fit cultural and geographic specificities. Global marketing shows you understand the different cultures within your target audience and allows you to tailor your message and product to fit their needs. One method is to localize wording and images or even create products better suited for certain cultures. To exemplify, Wix launched a marketing campaign wholly customized to its German-speaking audiences that uses humor and local context called "We know what you're thinking." To gain respect for your company and avoid tokenization, an excellent way to approach localization is to partner with members of the community or culture that you want to reach. 38. Conversational marketing Conversational marketing allows brands to more easily converse with their customers . Today, consumers expect to find the answers they need instantaneously. Conversational marketing solutions provide quick customer service methods. In fact, around 73% of customers find live chat the most acceptable form of communication with a company. Not only will visitors have their issues or questions resolved, but this inbound marketing method can turn these dialogues into leads that improve your sales funnel and bring back satisfied customers. Businesses can utilize conversational marketing by adding live chat to a website or by opening communication on their social media channel, WhatsApp and other messengers. Here’s more on why a business needs live chat on its website. 39. Product marketing Product marketing is not just beautiful pictures of your product it drives the demand and usage of it. Product marketing ensures product-market fit and helps better understand customer problems. It uses market research, sales, and customer success data to inform messaging. This type of marketing helps you hone in on the perfect customer via segmentation, targeting, and personas. Product marketing can also allow you to understand better what competitors are doing and the alternatives that your audience is considering. With all these insights, your company can best tweak messaging and the product itself to improve sales. This marketing has clear key performance indicators (KPIs) that help measure the effectiveness of efforts across a company's entire product line. For example, software-as-a-service ( SaaS ) companies commonly set goals around the number of trial and demo signups, lead-to-consumer rate and revenue. 40. Account-based marketing Account-based marketing (ABM), also known as key account marketing, has marketing and sales creating personalized messages, campaigns, and buying experiences to target a specific account or company. Businesses often use ABM as an acquisition marketing method to generate new leads. ABM is popular among B2B businesses with a niche audience, like medical companies that want to target exact hospitals. There is typically a minimum number of accounts you must provide for ABM to succeed. Many advertising solutions let you upload a mass sheet with the targeted companies so that you only pay for ads served to them. 41. Local marketing Local marketing is most popular among brick-and-mortar business owners, but it has its place in just about any business model. Tailoring a business's branding and advertising to target consumers in a specific area is a great way of showing them that you are attuned to their identity, wants and needs. If your business is native to the area, local marketing will show consumers that you care about contributing to the local economy which can help build trust. Types of marketing FAQ Is digital marketing just one thing? No, digital marketing is an umbrella term for any marketing that happens on an electronic device or the internet. Under it you'll find: SEO (Search Engine Optimization):  Trying to show up first on Google for free. SEM (Search Engine Marketing):  Paying Google to show your ad at the top. Social Media Marketing:  Using apps like Instagram or TikTok to build a following on social media.

Build your website in minutes, try Wix for free today → When it comes to learning how to open a website , businesses have two primary options: using a website builder  or opting for traditional coding. Each method offers distinct advantages and challenges, making the choice crucial for aligning with your business needs. Website builders, like Wix, are no-code platforms that allow you to create websites without needing extensive technical knowledge. They offer user-friendly interfaces and often include drag-and-drop editors , making them super accessible for those with limited coding experience. Building a website with code involves writing code manually to build a website from scratch. It requires a deeper understanding of programming languages but offers greater flexibility and control over the design and functionality of your site. Choosing the right method is essential as it impacts not only the initial development process but potentially the long-term management and scalability of your website.  When it comes to choosing a website builder, you want a platform that’s flexible, powerful and easy to use. Wix's website builder is trusted by millions to effortlessly create stunning websites. Try it for yourself and discover what makes Wix unique and why it could be the perfect fit for your next project. What is a website builder? A website builder is a platform that helps you create a website without writing code. It gives you a visual, drag-and-drop workspace where you can design pages, add your content and shape the look and feel of your site. Most website builders include professionally designed website templates, built-in web hosting, SEO tools and essential business features like forms and media galleries. Because everything works together out of the box, you can build and launch a site quickly, even if you’re new to web design. At its core, a website builder streamlines the entire process so you can stay focused on your ideas and goals, not the technical details behind the scenes. Why use a website builder over coding: 7 reasons Website builders have revolutionized the way businesses approach web development.  They provide a streamlined process for creating professional websites  without the need for extensive coding knowledge. A popular example is Wix.  Ease of use Affordability and cost Mobile-friendly Website templates Design customization CMS Scalability Reason for choosing a website builder How it helps with webstite creation Ease of use Features drag-and-drop interfaces that allow anyone to build a site without touching a single line of code. Affordability and cost Eliminates the high expense of hiring a professional developer, includes hosting and security in one monthly fee. Mobile-friendly Most website builders, like Wix, automatically optimize your site to look great on phones and tablets by default. Website templates Provides professionally designed layouts so you don't have to start from a blank white screen. Design customization Allows you to tweak colors, fonts and layouts visually with instant previews of your changes. CMS Simplifies Content Management Systems (CMS), making it easy to update blog posts or products without breaking the site. Scalability Offers built-in tools and plugins that let you add features (like e-commerce) as your business grows. 01. Ease of use With intuitive interfaces, website builders allow you to create websites quickly and this is an significant influencing factor when it comes to choosing a website builder . Their drag-and-drop functionality simplifies the design process. Many have also now adopted AI capabilities, showing you how to design a website with AI  in minutes. "I think the biggest game-changer is the fact that you can easily create a stunning website, and you don’t need to understand layout, design or anything to get a great working website. You can get the creative juices flowing with AI’s help and Wix’s expertise until you get exactly what you want." Yaara Asaf, head of product (Wix Editor) Learn more: How long it takes to build a website Traditional vs AI website builders Do I need technical skills to use Wix? 02. Affordability and cost They often come with affordable pricing and paid plans , making them accessible for small businesses and startups. Wix plans, for example, start from $17 a month and include domain registration , secure hosting and enterprise-grade website security .  Website builders are generally more cost-effective, with subscription-based pricing models that include web hosting  and support. This makes them ideal for a wide range of use cases and budgets, including small businesses. Using a web developer to make a site often involves higher initial costs due to the need for skilled developers and the time involved.  Learn more about the cost of building a website.   03. Mobile-friendly Many website builders integrate visual editors that enable real-time design changes. They also ensure your site is responsive, adapting seamlessly to different devices. An example of this is Wix Studio , its range of responsive templates  make it possible to create a responsive website  yourself.  04. Website templates Website builders offer a wide range of pre-designed website templates  that cater to different industries and styles. These templates provide a solid foundation for your website, which you can customize to reflect your brand identity. Wix offers over 900+ templates. Examples include: eCommerce website templates Landing page templates 05. Design customization Beyond templates, website builders allow for extensive theme customization. You can adjust colors, fonts and layouts to create a unique look that aligns with your business image. Website builders offer a range of templates and customization options but in the past may not have supported highly specific design requirements. This is no longer the case, as new platforms such as Wix studio allow you to design more and better with custom CSS, gradient backgrounds and responsive design .  06. CMS Content Management Systems (CMS ) enhance the functionality of website builders by offering additional plugins and tools. They provide more control over content management and can be integrated seamlessly with platforms like Wix.  07. Scalability Website builders can scale your site with your business. It wasn’t always the case but it’s rarely true today that they can’t. Sites built and managed on website builders, like Wix, can handle advanced functionality, for an online store for example and other scalable business metrics, like traffic.  "What often gets forgotten when talking about choosing a website builder is the capabilities of the infrastructure that’s promised to you—the reliability of the hosting, the level of security in place to protect your visitors’ data and, of course, your site's speed. Even if infrastructure is not the first thought that comes to mind when creating a website, if it’s not robust enough, it can cause major headaches for website owners when trying to scale a website later on." Esin D. Habif, product marketing lead (outbound) at Wix When a website builder makes the most sense A website builder is likely the best path for you if: You want to get your site up and running fast—whether it's for a blog, small business, portfolio or a simple online shop. You and your team would rather not spend time on coding or complex setup. You appreciate a low startup cost, simple maintenance and a straightforward creation process. You prefer to put your energy into creating great content, marketing your brand or running your business, instead of managing servers or writing code. Why opt for coding a website over a website builder Coding remains a powerful method for building websites, offering unparalleled flexibility and control over every aspect of your site’s design and functionality. What does it mean to code a website? It means using programming languages such as HTML , CSS  and JavaScript  to create a website from the ground up. This approach requires technical expertise but allows for a highly customized web experience. Flexibility With coding, you have the freedom to implement any design or feature you envision. This level of customization is ideal for businesses with specific requirements that cannot be met by standard templates. Design control Coding provides complete control over the website’s architecture, enabling you to optimize performance and user experience according to your business needs When might I choose coding over a website builder? For complex projects requiring unique functionalities or integrations. For businesses with in-house development teams capable of maintaining and updating the site. Website builder vs. coding a website Feature Website builder (like Wix) Coding a website What it is A platform with drag-and-drop tools and customizable templates Building a site from scratch using HTML, CSS, JavaScript and more Flexibility Customizable within the builder’s available features and templates Unlimited — any design, layout or feature you can imagine Design control Control over layout and content using preset tools and editor options Full control over site structure, design, performance and UX Technical skills required No coding needed, beginner-friendly Requires coding knowledge and web development experience When to use Ideal for personal sites, small businesses, online stores and fast DIY projects Best for complex projects, custom features or when an in-house dev team is available Maintenance Managed by the platform with easy, user-friendly tools Requires ongoing developer support for updates and scaling

Ready to showcase your best work? Start building your portfolio → Looking for student portfolio examples to inspire your own? A student portfolio is your personal highlight reel—it shows what you’re capable of, how you think, solve problems and express your ideas. For internships, jobs or applications, it’s often the first thing people notice, giving you a chance to stand out, flex your creativity and prove you’re ready for real-world challenges. Whether you build your portfolio with an AI website builder , a flexible website builder  or ready-to-go website templates , these student portfolio examples can spark ideas to help you shape your own. Let's see what makes them so effective and get tips along the way to create your own student portfolio. TL;DR: student portfolio examples Looking for quick website design inspiration ? The best way to elevate your own portfolio website is by learning from others. Our roundup of student portfolio examples showcases how peers across different industries have transformed coursework into a professional portfolio  that highlights growth, creativity and potential. Whether you’re figuring out how to create an online portfolio  from scratch or starting with customizable portfolio layouts , these examples will give you both ideas and actionable takeaways. A student portfolio should showcase both achievements and growth. Employers care: most say portfolios are one of the clearest ways to gauge a student’s skills. The best portfolios combine clear storytelling, strong visuals and personality. Education website templates make it easy to get started. Learn more about how to make a portfolio for college. What makes the best student portfolios? What we looked for The takeaways Clear storytelling A strong narrative shows growth, curiosity and self-awareness. Professional presentation Clean layouts and organization signal career readiness. Authentic personality Personal touches help you stand out and connect with visitors. Strategic content curation Showcasing only your best and most relevant work highlights critical thinking. Easy navigation & usability A seamless user experience keeps viewers engaged with your work. 9 student portfolio examples built on Wix With Wix, one of the best website builders for teachers and students, you can launch a professional student portfolio with your own domain name  and even take advantage of free website hosting . Learning how to make a website  is far easier when you have great student portfolio examples to guide you. That’s why we’ve gathered the very best. These aren’t just impressive portfolio websites. Take notes—you’ll see exactly what makes these sites stand out and you can even grab the same template they used to start building your own. Dylan Wirth Sabrina Evans Victoria LaFave Alexis Delobelle Ricky Vue Alyssa Jennings Delaney Hoffman Rebecca Beale Tara Hertelendy 01. Dylan Wirth Dylan Wirth ’s personal website keeps it simple and approachable showcasing his academic background work experience and personal growth. It highlights his Bachelor of Science in Marketing with a minor in Economics and his service industry experience. He even shares personal stories like learning guitar during recovery giving the site a human touch. Projects and experiences are laid out clearly letting visitors easily grasp his skills and perspective. The design is minimal and easy to navigate with a neutral color scheme that keeps the focus on the content. He added a button for visitors to download his resume, plus included testimonials that build trust. This makes his portfolio a strong example for anyone exploring resume website templates  or searching for resume website examples  built on the best resume website builders . What makes this student portfolio unique: Downloadable resume button. Testimonials from real clients and peers. Clean, professional one-page design. Like what you see? Create your own version of this student portfolio using the same template: Template name: Business CV website template 02. Sabrina Evans Sabrina 's student portfolio balances creativity and professionalism beautifully. She uses an engaging “About” section that works as a reference point for anyone seeking about us page examples . Even more impressive is her video portfolio, which highlights her projects in a dynamic and memorable way—great inspiration if you’re wondering how to make a video portfolio  or looking for videographer portfolio examples . What makes it unique: Clear “About” section that feels personal and approachable. Video portfolio integration to showcase creative work. Sleek, minimal design with professional typography . Like what you see? Create your own version of this student portfolio using the same template: Template name: Start from scratch website template Expert tip:  A blank template gives you total creative freedom. It’s your chance to design a portfolio that’s 100% unique, no limits, no pre-set layouts, just your vision. “A portfolio isn’t just a collection of projects, it’s your opportunity to demonstrate how you approach a problem, analyze the data and transform it into something meaningful. That’s what sets you apart as a true analyst.” - Doreen Weissfelner, head of Wix analytics and home 03. Victoria LaFave Vicoria ’s student portfolio is a great case study for anyone in education. Her site includes a dedicated teaching tab, making it an excellent example for future educators researching how to make a teaching portfolio or browsing teaching website examples . What makes it unique: Dedicated teaching tab highlighting educational experience. Simple but professional design, easy for employers to navigate. Showcases both creative and academic achievements. Like what you see? Create your own version of this student portfolio using the same template: Template name: Cooking school website template Pro tip:  Don’t be fooled by a template’s name. Even if it’s labeled for a different industry—like a cooking site—you can still make it your own. What matters most is having a clear vision for your portfolio. With the right content and tweaks, any template can work for your niche. 04. Alexis Delobelle Alexis Delobelle ’s student portfolio feels polished and career-ready. The site integrates striking visuals, straightforward website navigation and a professional tone that works well for both academic and career opportunities. The website lays out his journey clearly, blending his academic background, work experience and personal growth. From Clemson University to SKEMA Business School, his path through sales, marketing and entrepreneurship is showcased, with each section offering a focused look at his skills and experiences. What makes it unique: Well-organized sections for different projects. Professional photography and layout choices. Clean, modern aesthetic suited for multiple industries. Like what you see? Create your own version of this student portfolio using the same template: Template name: Researcher website template 05. Ricky Vue Ricky ’s site is a classic e-portfolio example, ideal for showcasing academic work in a clean, organized way. His student portfolio highlights coursework, achievements and personal projects, giving visitors a well-rounded view of his skills and experience. It’s a great reminder that you don’t need to overcomplicate your design—sometimes a straightforward structure is the best way to make your work shine. This kind of setup is especially useful for students who want to present their academic journey in a professional yet approachable digital format. What makes it unique: Straightforward student portfolio layout that’s easy to navigate. Clear sections for coursework and achievements. A balance of personal and professional content that feels approachable. Like what you see? Create your own version of this student portfolio using the same template: Template name: Creative CV website template 06. Alyssa Jennings Alyssa ’s site blends professionalism with personality. It’s a strong resume website  example, giving students a template for how to present themselves online. The layout is polished but still approachable, making it easy for potential employers or professors to find key information quickly. Her portfolio shows how even a simple structure can feel impactful when paired with thoughtful design choices. What makes it unique: Resume-style structure that’s clear and professional. Personal branding through fonts and visuals. Balanced mix of text and imagery. Like what you see? Create your own version of this student portfolio using the same template: Template name: Writer website template 07. Delaney Hoffman Delaney ’s student portfolio is a strong showcase for writing students. It demonstrates how to create a cohesive portfolio that highlights text-based projects while still incorporating visual elements. Perfect if you’re searching for writing portfolio examples , tips on how to make a writing portfolio or experimenting with tools like a logo maker  to learn how to design a logo . What makes it unique: Dedicated sections for writing samples. Custom logo integrated into the site. Clean design that keeps focus on the work itself. Like what you see? Create your own version of this student portfolio using the same template: Template name: Personal blog website template 08. Rebecca Beale Rebecca’ s portfolio offers a creative, colorful take on student portfolios, proving that design can be both fun and professional. The bright palette and playful layout give her work personality while still keeping everything organized and easy to follow. It’s a great example of how adding a personal touch through design can make a student portfolio memorable without sacrificing professionalism. What makes it unique: Bright, engaging color palette . Clear navigation between projects. Visuals that reflect personal style. Like what you see? Create your own version of this student portfolio using the same template: Template name: Artist website template 09. Tara Hertelendy Tara ’s site shows how portfolios can extend beyond just showcasing work—it also incorporates blogging. This makes it a great example if you’re exploring blog maker  tools, wondering how to start a teaching blog or how to start a blog in general or looking for a hybrid portfolio/blog setup. What makes it unique: Integrated blog alongside portfolio. Professional, teacher-focused content. Clean and user-friendly design. Like what you see? Create your own version of this student portfolio using the same template: Template name: Personal blog website template Expert tip from Hani Safe, product lead at Wix: "An outstanding portfolio is all about storytelling. It’s not just a showcase of work but a narrative that weaves together a professional’s skills, creativity and personality. Features like dynamic presets, AI setup and beautiful templates let creators bring their stories to life, ensuring that every portfolio not only stands out for its aesthetic appeal but also tells a compelling story about the creator behind it." Learn more: How to make a website for a school project School website design How much does a portfolio website cost What is a portfolio for a student? A student portfolio is a collection of work that showcases real skills, creativity and problem-solving abilities. It goes beyond grades to highlight how projects, assignments, sketches and personal creations reflect growth and strengths. Teachers, employers and schools use portfolios to understand a student’s potential and get a clear sense of their perspective and abilities. Student portfolio types explained: high school, college, academic Portfolios aren't one-size-fits-all. High school portfolios focus on growth, college portfolios show skills and academic ones track learning—each serves a different goal. High school student portfolio A high school student portfolio is all about showcasing growth, interests and potential. It might include class projects, extracurricular work and personal achievements. The goal is to demonstrate creativity, initiative and learning ability, which can help with college applications, scholarships or first internships. College student portfolio A college student portfolio focuses on preparing for internships, jobs or further study. It highlights specialized skills, professional projects and work that shows readiness for a specific field. For example, a graphic design major might include client work, personal projects and technical skills, emphasizing polish and professionalism. Student academic portfolio A student academic portfolio is more about learning and progress than career readiness. It collects class assignments, essays, lab reports and projects to show understanding of subjects, skill development and learning reflection. Teachers use it to evaluate growth, while students can track improvement and identify strengths. Some student portfolio examples and tips An architecture student portfolio shows their ability to think in 3D, plan spaces and solve design challenges. Sketches, floor plans and 3D models—like turning a cramped apartment into a bright functional space—demonstrate creativity and process. Including annotated drawings or showcasing sustainable design solutions can help the portfolio stand out to firms. An interior design student portfolio showcases style, spatial awareness and material knowledge. Featuring mood boards, layouts and renderings of projects like a living room makeover highlights design taste and technical skills. Focusing on client-centered solutions or demonstrating how lighting and materials improve functionality can leave a lasting impression on potential employers. A graphic design student portfolio communicates creativity and problem-solving. Including logos, posters and web mockups with early drafts alongside final designs—like redesigning a school magazine cover—reveals skill evolution. An industrial design student portfolio  brings ideas to life by showcasing functional creativity. From sketches to CAD models to prototypes projects like a collapsible backpack demonstrate product evolution. Including ergonomic studies or notes from user testing helps illustrate real-world thinking. A fashion design student portfolio  needs to show off your vision, from concept to finished piece. A capsule collection with sketches, fabric samples and lookbook images will illustrate your creativity and craftsmanship. And don't forget to include trend research or technical sewing details – these show depth and industry awareness. A marketing student portfolio  tells the story of your strategy and measurable results. Case studies, campaign mockups and analytics reports—like a social media project for a small business—demonstrate planning and impact. Adding metrics, engagement stats or A/B test results shows the analytical thinking that employers value. Student photography portfolio  showcases versatility and storytelling. Portraits, landscapes or a “day in the life” series highlight technical skill and narrative sense while including before-and-after edits subtly demonstrates post-processing abilities and consistency of style. An animation student portfolio  brings ideas to life. Storyboards, short animations and concept art—like a 30-second animated scene—showcase your technical skills and narrative ability. Weaving in software proficiency like After Effects or Blender and explaining character or motion design choices shows both skill and thought process. An engineering student portfolio  proves your problem-solving skills and technical precision. Showcase CAD designs, lab reports and prototypes—like a tested bridge model—to highlight your innovation. Including calculations, testing results and process documentation shows off your thoroughness and attention to detail. Nursing student portfolio  documents clinical growth and competence. Case studies, care plans, certifications and reflective essays—like a simulated patient care scenario. Highlight skills and professionalism, while showing understanding of safety protocols, patient-centered care and key competencies demonstrates readiness for real clinical settings. A computer science student portfolio  turns code into proof of skill. Showcase your apps, websites and GitHub projects—like a small game or utility app with screenshots and code snippets—to highlight your technical ability and problem-solving. Emphasizing clean documented code, version control and your problem-solving process will make your portfolio recruiter-ready. Explore these portfolio website examples : Landing page examples Wedding website examples Modeling portfolio examples Blog examples What are the benefits of a student portfolio? A student portfolio website gives you tools to transform your academic journey into a compelling professional narrative. Here, classroom projects, extracurriculars, passion projects and more come together to showcase not only what you’ve accomplished, but how you’ve grown in the process.    It’s also important to note that the process of creating a student portfolio is just as beneficial as the final product. In a recent interview, CMO Tomas Ondrejka  gave us expert portfolio tips, pointing out that 82% of employers  believe a professional portfolio helps applicants stand out. As you organize your work and reflect on your learning, you’ll develop critical skills to serve you in the “real world.” Think of it as professional training—you’ll practice the art of articulating your ideas, evaluating your own work and presenting yourself professionally.  Learn more: Why do I need a portfolio?  Quick tips for creating an impressive student portfolio  01. Find a user-friendly website builder Unless you’re majoring in digital design and need to showcase advanced web design or coding skills, your best bet for a smooth student portfolio creation process is to find a user-friendly website builder. Apart from being easy-to-use, there are other benefits to using a website building platform: Access to website design elements that you can add without code.  Built-in web hosting for added reliability and security when it comes to storing and delivering your content.  Business website  features which—although may not be important now—will be handy when you build your professional services.    02. Start with a template  Portfolio templates are an easy win—with one of these as your foundation, you can customize it with your own style and content, saving time (and brain power) for your classes. This is one of the best ways to get started with the right features, website layouts  and design elements and there are plenty of pre-made student portfolio templates available.  Here are s ome website templates in the Wix collection you may consider using to start:  Academic student portfolio Business student portfolio  Student CV portfolio 03. Customize with your personality  Professionals spend a lot of time thinking about their personal brand—whether building one to stand out as a freelancer or small business owner or understanding how you want to present yourself to future hires.  For a student portfolio, a touch of personality can go a long way. From creative portfolio names  to custom website colors and a domain name—these unique visual and technical elements are part of a bigger picture, helping visitors get a taste of who you are.  Learn more:   What is a domain name?  04. Carefully curate your work samples  Quality is more important than quantity. When it comes to content, choose projects that will tell a cohesive story about your growth and aspirations. Whether it’s coursework or projects you’ve completed outside the classroom, be sure to provide context—visitors will appreciate explanations about your work, its relevance to your goals and a glimpse into your thinking process.  Organization matters and attention to detail reflects your professionalism, too. Structure your portfolio logically—you can do this chronologically to highlight profession, by category to showcase different skills or by impact to lead with your strongest work. Last but not least, do a final review before publishing. You’ll want to check for consistency, typos and broken links, for example.  05. Provide a great user experience Your portfolio’s content may be great, but if visitors can’t use it easily, they might leave before discovering your potential. One of your top priorities should be providing a smooth user interface —with intuitive design, clear navigation organized page structure and clear calls-to-action. You should keep written content concise, also making sure each link on your website clearly indicates where it leads.  A good portfolio also pays attention to web accessibility, using readable fonts, strong color contrasts and layouts that don’t distract visitors. Finally, test your site’s loading speed and fix broken links before publishing—technical glitches can instantly frustrate visitors and are sign of poor attention to detail.   Learn more about user experience from our experts:     How to improve website user experience Step Tip Key takeaways Find a user-friendly website builder Choose a builder that’s easy to use, like drag-and-drop or AI-powered platforms. You can add design elements without coding. Hosting is built-in for reliability. Business website features can be useful later. Start with a template Use a portfolio template as your foundation to save time and get the right layout. Use ready-made website templates for easy customization. Customize with your personality Add your personal brand to stand out with colors, custom domain and creative portfolio names. Show who you are through visuals and site features. Personal touches help visitors connect with your portfolio. Carefully curate your work samples Focus on quality over quantity; organize projects logically and provide context. Highlight your growth and skills. Arrange work chronologically, by category or by impact. Check for typos and broken links. Provide a great user experience Ensure your portfolio is easy to navigate, visually accessible and functional. Make the design intuitive and navigation clear. Use readable fonts and good color contrast. Test loading speed and links before publishing. What to include in a student portfolio No matter your field of study, every great student portfolio includes a few fundamental components. Think of these as the building blocks for a site that gets you noticed. By including these elements, you make it easy for potential employers or clients to see your talent and get in touch. Hero section and 'About Me' summary First impressions matter. Your hero section is the first thing visitors see, so make it count. Include your name and a brief, catchy tagline that sums up who you are and what you do. This is your chance to create an engaging "About Me" summary that introduces your personality and ambitions. Clear navigation Help visitors find what they're looking for without any guesswork. A clear and intuitive navigation menu lets people move through your site smoothly. Simple labels like "Work," "About," and "Contact" are effective and guide users directly to the information they need. Featured projects and work samples This is where your work gets to shine. Feature your best projects and include visuals that bring them to life. You can add anything from sketches and initial prototypes to polished final products. Visuals give context to your work and make your portfolio more dynamic and interesting. Project descriptions Don't just show your work—tell its story. For each project, write a short description or a more detailed case study. Explain the goal of the project, the process you followed and the skills you applied. This helps demonstrate your thinking and the value you can bring to a team. Resume and contact info Make it simple for people to take the next step. Add a dedicated section for your resume where visitors can view or download it. Your contact information should be easy to find, so include an email address, links to your professional social media followed and the contact form. Student portfolios examples FAQ What are student portfolio examples? Student portfolio examples are real-life websites or collections that showcase a student’s work, skills and achievements. They can include projects from school, extracurricular activities, passion projects or even internships. Looking at examples helps you see how other students structure their portfolios, present their work and highlight their unique strengths. How do you write a student portfolio? Writing a student portfolio starts with selecting your best work and organizing it in a clear, logical way. Include descriptions for each project, explain your role and highlight the skills you used or developed. Add sections for an “About Me,” resume and any other relevant experiences to give visitors a complete picture of your growth and abilities. What is a portfolio and example? A portfolio is a curated collection of work that showcases your skills, accomplishments and development over time. For example, a student portfolio might include class projects, writing samples, artwork or even coding projects—all presented in a professional, easy-to-navigate format online. It’s a way to show, not just tell, what you can do. How do I introduce myself in my portfolio? Start with a brief “About Me” section that shares who you are, your goals and what motivates you. Keep it friendly and professional and include your area of study, interests and key achievements. A personal touch—like a short story or a fun fact—can make you memorable while still keeping the focus on your skills and experience.

Looking for the best way to build your website? Get started with Wix → AI has transformed  website design , pushing the boundaries of what was once thought possible. Nowadays, almost anyone can learn  how to make a website . And in a world where  75% of users  judge a website’s credibility based on its design, more and more businesses are turning to AI-powered tools to create professional-looking sites. Wix has been at the forefront of AI since 2016, when it first launched its artificial design intelligence (ADI) capabilities. Since then, Wix has grown into a website builder unlike any other. Today, you can experience the full power of Wix Harmony , where you get the perfect blend of AI and drag-and-drop tools. Create a website with the speed of AI, without losing control. From Wix ADI to a first-of-its-kind hybrid editor Wix ADI was one of Wix's first big breakthroughs in AI. Back then, AI wasn't a hot topic. Hardly anyone spoke about it at the dinner table. But it was a big deal to us. In its earliest form, Wix ADI allowed our users to express their preferences for how their website would look and behave. Wix ADI asked a few questions (in the vein of "Do you like this, or do you like that?") and then mocked up a site according to each user's selections. After that, we developed our AI website builder, which took things one step further. Instead of having to answer yes or no questions, users could chat with AI (which would ask more meaningful questions about their business) to generate a new site. Now, Wix Harmony marks the beginning of a new way to create website. It takes everything we’ve learned from years of testing and decades of website experience to deliver our most flexible solution yet. When you use Wix Harmony, you're not locked into one way of working. You can flow easily between AI and manual editing tools to create the exact website you want. You've even got Aria, a dedicated AI agent, to carry out tasks for you. Learn more: How does an AI website builder work How to make a website quickly How to access the Wix Harmony The best way to get started is to navigate to the Wix Harmony page and start typing in your prompt right away. Tell Aria, your AI agent, what type of website you're trying to create and give as many essential details as possible. If you're stuck, you can choose from pre-written prompts or templates that are shown further down the page. When you're ready, click "Generate My Site." If you're not logged into your Wix account, you'll be asked to log in or sign up (don't worry, signup is free). Then, Aria will start building your site right away. Learn about Wix's hybrid website builder: What is Wix Harmony? How much does Wix Harmony cost? Why use Wix Harmony? How the ADI-inspired website builder works  While Wix Harmony is designed so that it doesn't require a how-to guide, the below steps can give you a glimpse at how it works. 01. Create your prompt As mentioned earlier, you'll need to provide a prompt for Aria to work from. You can select from pre-defined prompts, such as this one: Create an inviting and visually appealing website for my beauty salon that showcases our services, highlights customer testimonials, and supports online booking, all while conveying a modern and chic atmosphere. At this stage, you'll want to make sure to include a few key details: The type of website you're looking to create What you want your website to achieve Must-have pages or features The overall vibe, or any stylistic details, you want to capture 02. Tweak the website design as needed  Within minutes, Aria will unveil a new website, complete with prebuilt images, text and even videos that reflect your brand messaging. You'll also have all the core buttons, pages and features that your business will need. If desired, ask Aria to regenerate the site or make it a little different. Or, click on any part of the website to make tweaks by hand. (This is the beauty of Wix Harmony: you can switch back and forth between prompting Aria and making manual edits whenever you want.) There are several aspects you may want to hone in on, including the:   Layout Site pages Forms Content (images and text) Branding (the typography, colors, logo, etc.) Animations Navigation and menus Connected apps Mobile experience Explore these AI prompts for website building  to get started. 03. Publish   Once you’re happy with how your site looks, make sure to preview your site. See how it looks on different screen sizes and make any last-minute edits as needed. Click "Publish" when you're ready. You'll need to confirm that the domain looks good. If you're on a free account, you'll receive a free Wix-branded domain. However, you can easily search and buy a custom domain through Wix—or connect an existing domain to your Wix site. Once you've connected a domain, you're good to hit "Publish" for the final time. Your site is now live. Why use Wix's hybrid editor to create your website?  For starters, Wix is an incumbent in the AI space. We've been working with AI long before it was cool. By combining decades' worth of website knowledge with the best AI tech and lessons we've learned from talking to our users , we created Wix Harmony. “Is AI a disruption in the website industry? Yes it is, and we are such great believers in the technology, that we launched our first AI website creator back in 2016, Wix ADI.” - Avishai Abrahami, CEO at Wix As you use Wix Harmony for yourself, you'll hopefully see what makes it so special. But to give you a taste, here's what we have to say about it. It introduces a whole new way to create a website From the words of Omer Shai, CMO at Wix: "Wix Harmony marks a new era for web creation. It closes the gap between imagination and execution in a creation experience that feels as natural as thinking." You can create an entire website with a single prompt, then enjoy a hybrid editing experience where you can choose when and how to use AI. CEO of Wix, Avishai Abrahami, also notes, "For a while I’ve been playing around with vibe coding tools, and every time I tried to build a website with the functionality and design that I wanted, I failed. It just wasn’t good enough. Very quickly you fall into a place where it doesn't work anymore and get to a point where it just breaks. I wasn't able to get an excellent result, or even a good one... "That's when I realized what the future of web creation needs to look like, and the commitment we have to bring this to our users...Wix Harmony is our answer: an AI website builder that puts them in the driver’s seat with the flexibility and power of vibe coding to create exactly the websites they want in this new era of web creation." Read more: ' Why we built Wix Harmony ' by Avishai Abrahami ' Wix Harmony: AI and you, building together ' by Omer Shai How to create a website in a day You get professional-grade results, without the headache Of course, a website is only as good as how well it works. The tricky part is that they often have to perform complex tasks, all within a few seconds As Nir Zohar, president at Wix, puts it: "As technology evolved, so did what it meant to have an online presence. HTML5, mobile, eCommerce, payments, SEO and countless other advancements made websites far more powerful and far more central to running a business. But each leap forward also raised the bar, introducing new complexity and new friction, especially for non-professionals... [Today,] every site runs on Wix’s proven infrastructure, with advanced commerce, payments, SEO and GEO, accessibility and scalability built in by default. As AI evolves and new standards emerge, Wix absorbs the underlying complexity so users can focus on creating and running their business, not managing the machinery behind it." Read more: ' Wix Harmony and the next chapter in web evolution ' by Nir Zohar It's a mature, reliable AI solution Wix has been a long-time pioneer in both the web design and AI markets (see  how does AI work  or the different  types of AI ).  “Although generative AI sounds very trendy, it didn't start like this at Wix,” notes Wix’s Head of Product Yaara Asaf. “When the world first met ChatGPT, we already had a tool in Wix to help users create personalized and professional content. Our journey with AI didn’t start because of the buzz around AI, but because our users had a problem we wanted to solve.” "Wix Harmony is not 'AI sprinkled on top' of the old Wix editor," Avishai further explains. "We completely changed the architecture so that vibe coding and visual editing work harmoniously together on the same project." But, he adds, "underneath, everything sits on Wix’s industry-leading infrastructure. The same one that already supports hundreds of millions of users – advanced commerce, scheduling and heavy traffic, with 99.99% uptime." Examples of sites you can create with Wix Harmony To give you a feel for what you can create, below are a few Wix Harmony website templates that you can draw inspiration from. Fashion store This fashion store template uses sleek scrolling effects and a thoughtful layout to highlight key products and curated looks. It also drives attention to seasonal sales without cluttering the screen. Home remodeling company This home remodeling company template keeps things simple without being boring. It balances full-width images with split-column layouts to give the create a clean, easy-to-follow experience. Wedding invitation This wedding invitation template puts a modern twist on a classic wedding website. With smooth scrolling effects and a blend of videos and images, it creates a stylish yet heartfelt experience.

Turn your ideas into a website you love with Wix   → Let’s get one thing straight: website templates  aren’t dead. They’re far from it.  Even with the explosion of website builders (including AI website builders and vibe coders), templates are still some of the most useful tools for creating a website, whether it’s your first site or your tenth.  For me, the real  question isn’t whether templates are dead. It’s how their role is evolving. In all my years as a web designer, I’ve never seen a moment quite like this: it’s both the most exciting and confusing time in web design .  And while the old-school idea of templates might be dead, the modern version is alive and kicking. Here’s what I mean. TL;DR: Are website templates dead? Website templates aren’t dead. They’ve evolved. Modern templates combine smart layouts, ready-to-use content and AI enhancements, making them easy to customize and practical for any business. They aren’t just convenient, either. They’re central to the future of web design. The anatomy of a modern website template: 5 traits A lot of people assume templates are boring—and sometimes, that’s true. After all, even vibe-coded apps can turn out dull.  But the best modern templates do the opposite. Instead of giving you a generic-looking site, they offer a thoughtful design with strong bones.  Take Wix templates, for example. We approach them like real design projects, blending visual research with current trends and a designer’s personal touch. (We essentially try to make our templates feel as least template-y as possible.)  In general, a good website template has these traits.  01. A layout backed by research  A strong layout is the backbone of any template. Designers usually study how people navigate similar sites, what layouts work best for each industry and how the content should flow, so the structure is clear and logical for your business. This gives you a better starting point than a blank canvas because the fundamentals (the "roots" of the site) are already in place. 02. A fresh, modern look Modern templates don’t just play it safe. They draw from current design trends and user research to recommend the best color palettes, fonts and visuals for your business type. They give you something that feels both current and one-of-a-kind. 03. Built-in ideas for content A template isn’t just a framework. It’s a full creative vision. Many designers include curated content (such as hand-picked photos or AI-generated text and images) that are all shaped by a visual expert. So no matter what type of business you run, you can explore various design directions before adding your own content. 04. Industry-specific features  The best templates are built for specific business needs, with all the essential pages and features already included. For example, an online store template  comes with everything you need to showcase products and handle sales, while a portfolio template  keeps it simple with a clean gallery and a “contact me” page. That way, your template isn’t just attractive. It’s practical and ready to support your business from day one. Each template above was created with a specific type of business in mind. Click an image to take a closer look. 05. Accessibility and legal guardrails  There are strict rules for web accessibility that can be difficult for a business owner to navigate alone. Professional templates have these accessibility standards built into its DNA. They also provide a safety net for legal requirements, such as including the specific pages needed for privacy policies , reducing the risk of something going wrong during the setup process.  The difference between old-school vs. modern-day templates Old-school website templates Modern-day website templates Basic, flat structure  Advanced structure, built to support specific types of businesses Generic design  Thoughtful design, created by an expert designer and backed by industry research  Full of stock images and placeholder text Full of contextually relevant (sometimes ethically AI-generated) content that you can personalize  Hard to customize (required manually coding or design) Very easy to customize (can achieve with drag and drop, AI and other tools)  The default option if you wanted to create a website Often the preferred option, plus the source of inspiration for AI website builders and vibe coders  The hybrid reality: the end of “either-or” thinking Templates aren’t just surviving because they’re higher quality than before. The way we design has changed fundamentally. It's no longer about choosing between templates or  AI or  manual editing. Rather, templates are now part of a bigger ecosystem, where the boundaries between these tools are becoming more and more blurry.  Today, many designers are using AI to create templates faster. Meanwhile, AI systems are learning from the templates that real designers create to suggest website layouts to their users.  This leaves you with a different choice to make: Would you rather start your website journey with AI or a template?  In my opinion, a template is a great place to start for most people because it gives you a solid starting point, whereas vibe coding solutions don’t give you any starting point. You’re left staring at a completely blank canvas.  Editing a template can also feel easier than having to enter prompt after prompt to get things right. Or, if you use Wix Harmony (a first-of-its-kind hybrid solution), you can start with a template that gives you a website layout, then easily switch back and forth between AI or manual editing to get all the details just right. Try out Wix Harmony for free. 3 tips for getting the most out of a template It’s worth nothing that if you choose to use a template, these simple tricks can help to ensure that you get the most out of your selection.  Don’t judge a template by its cover :  It’s easy to be blinded by how a template looks, but I always advise digging into both the design and the content. They’re equally important. Go through and check that it has all the core sections and business functionality you need. Otherwise, you may end up needing to put in more work than you anticipated to create the user experience you envision.   Check the "rhythm" of the content: The most successful websites happen when the content and the design work together in harmony. If a template is designed to highlight three key services, but your business has 10, that specific layout might not be the right fit. It’s more efficient to find a template that already maintains the right volume of information, instead of forcing too much content into a space that wasn't built for it. The "Logo Test":  Drop your logo into the header. It’s a quick reality check to see if your branding actually fits the style you’re going for. In some cases, this test might even reveal that your logo itself needs a redesign to work in a professional online space. It’s a small step, but an important one in making sure all your design elements play nicely together. The future of templates: a new renaissance  Web templates aren’t just basic building blocks anymore. Thanks to AI, they’re living starting points that anyone can build on. It feels a bit like a modern Renaissance. Back then, art was mostly for the elite. Today, AI is democratizing design, letting more people create polished websites quickly. Templates are like the bridge between mass accessibility and creative expression. So what’s next? Will templates become fully AI-powered and personal for everyone, or will there be a split between mass-produced designs and high-end, bespoke experiences? Either way, templates aren’t just a fallback—they’re part of the foundation for faster, more creative web design.

Turn your ideas into a website you love with Wix → Creating a website for your bakery is one of the fastest ways to attract customers and showcase your baked goods. With a website, you can display your menu, share mouthwatering photos, take online orders and make it easy for customers to find and contact you. A well-designed website can boost sales, grow your brand and connect you with more customers. This guide will show you how to create a website  for your bakery, whether you run a small local shop or a growing baking business. Learn more: How to start a baking business Wedding bakery template (Whimsical) TL;DR: how to make a bakery website If you’re ready to take your bakery online, here’s how to make it work. Start with a domain name that fits your bakery, then use a bakery website builder like Wix to customize a template that matches your style. Keep the design simple and warm with clear navigation and great photos. Add content that shows off your products and tells your story. Set up eCommerce tools so people can order and pay online, and use SEO to help locals find you. Promote your site with social media, email and a Google Business profile. Keep your site fresh with new products, blog posts and seasonal updates. Include pages like your menu, about, contact and order form. Make it easy for people to browse, connect and order—on any device, any time. Website features by bakery type Bakery type Smart website features to include Retail bakery Menu page with clear categories like pastries, breads and seasonal items Daily specials banner you can update easily Store hours, address and phone number in header or sticky footer Quick contact form for custom orders Cake shop or custom cake bakery Gallery sorted by cake type (wedding, kids’ birthdays, etc.) Detailed order form with fields for flavor, size, theme and date Pricing guide or starting rates FAQ section to explain deposits, delivery zones and lead times Artisan bakery “Meet the Baker” or “Our Process” page Neutral tones and close-up images of loaves and ingredients Weekly special banner Pre-order section with pickup info Blog for baking stories or market updates Specialty bakery  (gluten-free, vegan, etc.) Dietary filters or product labels like “dairy-free” or “nut-free” Homepage message explaining your specialty Category pages like “Mini Treats” or “Celebration Boxes” Highlight bundles or limited edition boxes with visuals Café bakery Photo-driven homepage featuring your café space and menu items Sections for baked goods, coffee and meals Events calendar for brunches or local happenings Embedded social feed for daily updates Mobile-first layout for on-the-go visitors Online bakery Homepage with best-sellers and featured items Product categories like cookies, gift boxes and subscriptions Clear shipping and turnaround time section FAQ with allergy info and delivery policies Order tracking and checkout progress bar Home-based bakery Friendly tone and personal images (you baking, your kitchen) Custom order form with flavor, event and pickup fields Availability calendar or weekly ordering deadlines Embedded Google or Instagram reviews Pickup location and instructions Patisserie Clean layout with soft color palette Category pages like tarts, macarons and choux pastries Short, elegant item descriptions Seasonal or limited edition pre-order section Page on brand philosophy or inspiration Wholesale bakery Downloadable or browsable product catalog “Who We Serve” section with client logos Request a quote and sample order form Delivery map with radius or zip code checker Minimum order policy and FAQs for bulk buyers How to make a bakery website in 7 steps Choose a domain and web hosting Select a website builder and bakery template Design your bakery website Add content to your bakery website Set up your eCommerce tools Optimize for SEO Manage and promote your bakery website 01. Choose a domain and web hosting Selecting the perfect domain name  and hosting service is like finding the ideal location for your physical bakery—it's foundational to your online success. Your domain name is your address on the web and it should be memorable, relevant to your brand and easy to type. Why a good domain name matters—it's the first step in building brand recognition. A domain name that reflects your bakery's name or specialty can make it easier for customers to remember and return to your site. Think of it as the sign above your shop window but in the digital world. Furthermore, some popular domain extensions such as .com  or .net  have established higher credibility rates and are more trusted by visitors. If you need help, try a domain name generator  tool for creative bakery business name ideas . Or use a bakery name generator . Once you’ve settled on a domain name you like, be sure to conduct a domain search  to see if it's available—then simply purchase the domain. When it comes to hosting services, site reliability  is key. Your hosting provider is where your website 'lives' online, so you’ll want to secure a reliable  hosting website  that ensures your website is always available and loads quickly for visitors. Downtime or slow loading times can lead to lost sales and a poor user experience. You want to make sure your  web content  is accessible to users at all times. Learn more: Web hosting cost Bakery website templates 02. Select a website builder and bakery template With the right tools, creating a bakery website can be a piece of cake. Choosing a website builder , like Wix, that caters to your needs is crucial for crafting an online space that's as inviting as the aroma of your freshly baked goods. It requires no coding skills, saving time and effort. It's great for individuals and small businesses looking to make a website. Learn more: How to design a website with AI , best AI website builders . When it comes to designing your bakery website, you don't have to start from scratch. Explore these bakery website templates , all of which are totally customizable to suit your business needs. Website templates are cost-effective and with pre-designed layouts, you can design a professional bakery website quickly.   Expert tip from Esin D. Habif, product marketing lead (outbound) at Wix: "Choose a website builder that allows you to make fast pivots based on your business needs. If, from one day to the next, you need to add events or an online store, make sure your website builder makes that possible for you." Learn more: Wix vs Squarespace , Bakery website examples 03. Design your bakery website As you build your bakery website, be sure to pick an overall aesthetic that reflects your brand identity. Your website design  should reflect the warmth and comfort associated with bakeries. Use colors, fonts and imagery that convey your brand's personality. Remember, you're not just selling baked goods; you're selling an experience. You can explore other website ideas  for inspiration to help get started.   Personalize the color scheme : Match the colors of the template with your bakery logo and branding. Select appropriate fonts : Choose fonts that are not only readable, but also align with the vibe of your bakery. For example, try cool fonts for a modern look, fun fonts for a playful feel, or script fonts to add an elegant, handcrafted touch. Create a logo : Use a bakery logo maker  to create one that's aligned with your brand and leaves a lasting impression for brand recognition. Include a slogan:  Add a catchy bakery slogan to communicate your bakery's unique selling proposition or core values. Incorporate your content : Add your own text and images to make your website truly your own. The design of your bakery website should be as delightful and inviting as your baked goods, ensuring not only an aesthetically pleasing appearance but also a user-friendly experience. Effective website navigation is key, guiding visitors smoothly through your site, making it easy for them to find what they're looking for. To improve user experience , use the following tips: Clear navigation : Ensure that your menu is easy to find and navigate. Categories should be logical and straightforward, helping visitors find what they're looking for quickly. Fast loading times : Optimize images and streamline code to ensure your pages load quickly. A slow website can deter potential customers. Mobile-friendliness : Incorporate mobile-friendly design elements and intuitive navigation to make sure your site looks great on all screen sizes. When designing a bakery website, several key pages are essential for engaging visitors and encouraging sales. These pages should be thoughtfully crafted to showcase the bakery's products, share its story and provide customers with an enjoyable shopping experience. These pages should include: Homepage : This is often the first page visitors will see, so make it count. Highlight your best-selling products and any special offers. About Us page : Share your bakery's story, mission and the people behind the delicious treats. This helps build a connection with your customers. Product pages : Each product should have its own page with a mouth-watering description and high-quality images that encourage purchases. Blog : Start a blog to share recipes, baking tips and other relevant content to engage with your audience, also helping to boost your website’s SEO. Read more on how to start a food blog  and tailor it to your bakery content. Services page : If you offer catering services or custom-made cakes, be sure to have a dedicated page for these offerings that includes all the necessary details about the service and pricing ranges. Contact page :  Make it easy for customers to get in touch with you by providing your contact information, a map of your bakery's location and, and an online form . Bagel Shop (Rustic) template 04. Add content to your bakery website Content is the heart of these types of websites . It's what tells your story, showcases your products and convinces visitors to become customers. Crafting compelling content is essential for engaging your audience and encouraging them to explore all that your bakery has to offer. This can include: Engaging product descriptions : Each item on your menu deserves a description that makes visitors' mouths water. Use sensory words that evoke taste and smell. Appetizing images : Show off your baked goods with photos that highlight their deliciousness. Consider investing in quality equipment and using free photo editors online  to capture your creations at their most craveable. Your bakery's story : Share the passion behind your business. Why did you start baking? What makes your bakery special? Customer testimonials : Positive reviews from happy customers can be very persuasive. They build trust and credibility. You’ll also need to use high quality images and visuals because,  Visual appeal : People eat with their eyes first, so high-quality images of your baked goods are non-negotiable. They should be well-lit, in focus and true to color. Use an image resizer  to make sure they are optimized for web viewing. Detailed descriptions : Alongside images, provide detailed descriptions that highlight the flavors, ingredients and any unique qualities of your products. Want to see what others are saying about Wix? Check out our Wix reviews  to read real stories from users. 05. Set up your eCommerce tools Expand your bakery website's potential beyond being just an online brochure. By including an  online store , you can expand your reach beyond the local online community  and increase sales. These tools will help you streamline the ordering process and ensure a smooth experience for both you and your customers. Online ordering system : Enable visitors to place orders online for pickup or delivery and  create invoices  for simple and secure payment processing. Repeat purchasing option :  Make it easy for customers to reorder their favorite products with a "Favorites" or "Reorder" section. Payment gateway : Choose a secure  online payment system that accepts multiple methods of payment, including credit cards and digital wallets. Inventory management : Keep track of your inventory to avoid overselling products or disappointing customers with out-of-stock items. Shipping and delivery options : Offer different shipping methods based on your customers' location, including local delivery or nationwide shipping. Learn  how to sell online  and get started creating your  eCommerce website. 06. Optimize for SEO To attract potential customers through search engines, your business website  needs to be optimized for SEO. By incorporating SEO features , you can reach a wider audience and increase your online visibility. Here are some tips to get started: Use local keywords : Boost your website's visibility in local searches by using keywords related to your location. Incorporate phrases like "bakery in [city]" or "freshly baked goods near me" to target potential customers in your area. Create engaging title tags : Use a title generator  to help you create captivating and keyword-rich title tags for each web page of your website to grab people's attention and encourage them to click. Generate blog content : Create blog posts focused on baked goods, recipes, baking tips and more. When writing a recipe, consider adding schema markup to inform Google. 07. Manage and promote your bakery website Once your bakery website is up and running, the work doesn't stop there. Effective management and promotion are key to ensuring that your site remains fresh, functional and visible to potential customers. Strategies for website maintenance and updates Regularly update content : Keep your site current by regularly adding new products, blog posts or bakery news. Monitor website performance : Use tools to track loading times, uptime and user engagement so you can make improvements as needed. Stay on top of security : Regularly update software and plugins to protect against vulnerabilities. Effective online marketing techniques for bakeries: Social media marketing : Link your social media profiles (Instagram, TikTok, Facebook) to your website. Share behind-the-scenes content, promotions and mouth-watering photos of your baked goods to engage customers. Influencer collaborations : Collaborate with influencers to create sponsored recipes, content featuring your treats and giveaways.  This will help promote your bakery and tap into their followers' networks. Loyalty programs : Offer incentives for customers to sign-up, share, refer friends and keep patronizing your bakery. This can include discounts, freebies or exclusive access to new products. Email marketing : Build a subscriber list and create email marketing campaigns  to send out newsletters with updates, promotions and baking tips. Keep your bakery top of mind. Online business profile :  Claim your  Google My Business  profile and make sure it's accurate, so customers can easily find you on Google Maps and see important information like hours, location and reviews. Newsletters: S end regular newsletters to share promotions, new products, baking tips and upcoming events. This keeps customers engaged and coming back to your bakery. Expert tip from Dor Cohen, distribution specialist at Wix: "A newsletter builds a base of engaged subscribers eager to hear directly from you. It allows you to develop content that resonates with your audience." How to sell baked goods online First, when you create a bakery business plan, consider types of products to offer, and whether you'll provide pre-packaged goods or customizable treats. Think about your target audience and what they would be most interested in purchasing. Remember to always prioritize quality and consistency in your baked goods, as this will ultimately lead to satisfied customers who are more likely to return. Before launching your online bakery store, it's crucial to understand and adhere to the licensing, permits and regulatory requirements that apply to food businesses.  Depending on your location, this may involve: Obtaining a food handler's permit  A health department license Ensuring your kitchen meets specific safety  Sanitation standards Labeling regulations (to inform customers of ingredients and nutritional content) Failing to comply with these regulations can result in hefty fines and even business closure, so make sure to conduct thorough research or consult with a legal expert to ensure that all legal requirements are met. When packaging your baked goods for shipping, think about both presentation and preservation. Use food-safe, airtight containers to maintain freshness, and choose robust packaging that can withstand the rigors of transit. Clearly label packages with handling instructions to encourage careful transportation.  Additionally, offer eco-friendly packaging options to cater to environmentally conscious customers. To streamline the shipping process, establish a schedule for order cutoff times and dispatch days, ensuring customers know when to expect their delicious treats to arrive.  Tip:  Try curating and selling customized boxes for your bakery. You can sell subscription boxes  to entice repeat buyers and foster a loyal customer base for your delectable treats.  Bakery website design: ideas & tips for every bakery style Retail bakery : Highlight your most popular baked goods on the homepage with bright inviting photos—croissants, muffins and fresh bread are always a hit. Add a daily or weekly specials banner that’s easy to update. Make your hours, address and contact info easy to spot either at the top or in a sticky footer. Include a “Menu” page with clear categories like “Pastries,” “Savory Items” and “Seasonal.” If you take pre-orders, add a simple form or a quick link for customers to get in touch. Cake shop or custom cake bakery : Use a visually focused layout to highlight your cake designs by category—wedding cakes, kids’ birthdays, themed cakes and more. Include a detailed order form to collect important info upfront like flavor, size, theme, budget and date. Add a FAQ section to cover common topics like delivery areas, deposits and lead times. A gallery with customer photos or event images builds trust and short testimonials can add a personal touch. You might also want to include a pricing guide even if it’s just a range. Artisan bakery : Share the story behind your bakes—what makes them special. A “Meet the Baker” or “Our Process” page helps create a personal connection. Use neutral earthy tones and close-up images of loaves, grains and hands at work. If you change offerings regularly, add a small banner to highlight what’s fresh this week. Include a pre-order section with pickup days and times. A blog with posts about your baking process, market days or seasonal bakes can help bring your artisan brand to life. Specialty bakery : Let the niche define the design. If you’re a gluten-free bakery, stick to clean health-focused imagery and icons. Focused on bold treats like over-the-top cupcakes? Use fun colors and playful fonts. Organize your products into clear categories like “Dairy-Free,” “Mini Treats” or “Celebration Boxes” and make sorting or searching simple. Highlight what makes you different right on the homepage. If you sell bundles or themed boxes, use clear visuals and descriptions to explain how they work. Café bakery : Combine great food and a welcoming vibe. Start with a homepage featuring interior photos of your café along with close-ups of your food and drinks. Include a clear and easy-to-navigate menu with sections for baked goods, coffee and meals. Make sure your site is mobile-friendly since people often check it on the go. Add a section for events like weekend brunches or music nights. Social media feeds are a great addition too, helping share daily moments at your café and building a sense of community. Online bakery:  Keep navigation clean and simple to make shopping easy. Use categories like “Cookies,” “Gift Boxes” and “Build Your Own Box.” Feature best-sellers or top-rated items right on the homepage. Badges like “Ships Nationwide” or “Limited Edition” can add urgency and clarity. Make sure shipping details, turnaround times and allergy info are easy to find in a FAQ section. An order tracking feature and a checkout progress bar can help keep customers confident through the process. Home-based bakery : Use friendly casual language with personal photos like your kitchen setup or you packing up cookies. Highlight custom work in a photo gallery with short descriptions like “Nora’s dinosaur birthday cake” or “Vegan holiday cookie tray.” Make ordering easy with a contact form that asks for details like event, quantity, flavors and date needed. Include a page for availability or order deadlines. Add a note on where and when customers can pick up their orders and consider embedding reviews from Google or social media. Patisserie : Keep the design simple and polished. Use soft colors, clean fonts and plenty of white space so product photos pop. Organize by categories like “Tarts,” “Macarons,” “Choux Pastry” or “Plated Desserts.” Write short elegant descriptions for each item (“Almond frangipane with seasonal pear” instead of “Pear tart”). If you offer pre-orders or seasonal collections, make them easy to find and book. Adding a page about your philosophy or inspiration behind French pastries can give your brand a nice personal touch. Wholesale bakery : Focus on functionality and professionalism. Create a downloadable or browsable product catalog by category like “Breads,” “Sweet Pastries” or “Packaged Goods.” Include a simple pricing structure if you can or add a “Request a Quote” form. Add a “Who We Serve” section with client logos or testimonials. Include a sample request form, delivery radius map and basic policies like minimum order quantities. Keep the layout clean so busy buyers can quickly find what they need. What makes a great bakery website Feature Why it matters Beautiful visuals High-quality photos and videos showcase your baked goods and entice customers. Easy navigation Clear menus help visitors quickly find products, store info and contact details. Online ordering Allows customers to order for pickup, delivery or catering, boosting sales. Mobile-friendly design Ensures your site looks great and works well on phones and tablets. SEO optimization Helps new customers find your bakery online through search engines. Customer engagement Newsletters, loyalty programs and social links keep visitors coming back. Bakery website examples Get inspired by these mouthwatering bakery sites that all happen to be built with Wix. LiMa Cakes Toronto based LiMa Cakes specializes in crafting exquisite bespoke wedding and event cakes that are true works of art. Lima’s owner Sona created a homepage that immediately draws site visitors in with a captivating showcase of one of her creations, while a gallery beautifully displays her cake portfolio. Blonde Bakery  Blonde Bakery is a home-based bakery, offering a wide range of customizable cakes crafted with love and care. The website features a fun and whimsical theme that perfectly matches the creativity of the bakery. Viewers get a sneak peek of past creations with the image carousel on the homepage. Jkori's Sweet Treats Sweet Treats , based in Atlanta, Georgia, offers delicious individual cupcakes with vegan options. The navigation menu makes it quick and easy for customers to take the next steps. Simply click the menu button to explore their mouthwatering offerings, or use the order form button to place their order. Why your bakery needs a website Here's why making a bakery website is important for your business: Showcase your baked goods : Photos and videos of your delectable creations will have visitors drooling over your menu. Build your brand:  Share your bakery's unique story, personality and values to connect with customers. Improved visibility:  Get discovered in local searches, so new customers can easily find your brick-and-mortar or home bakery. Enable online ordering: List your menu items and allow online ordering/delivery to significantly boost revenue. Centralize communication:  Have one hub to share bakery updates, take customer orders and field inquiries. Get started with an AI generated website  today. Other types of websites to create How to make a winery website How to make an art portfolio How to make an auto repair website How to make a booking website How to make a car dealership website How to make a car rental website How to make a car wash website How to make a carpenter website How to make a church website How to make a coaching website How to make a construction website How to make a consulting website How to make a dog breeder website How to make a donation website How to make an electrician website How to make a fashion website How to make a finance website How to make a florist website How to make a furniture website How to make a gaming website How to make a handyman website How to make an interior design website How to make a landscaping website How to make a laundromat website How to make a locksmith website How to make a medical website How to make a pet business website How to make a plumbing website How to make a real estate website How to make a sports website How to make a subscription website How to make a taxi service website How to make a toy website How to make a trucking website How to make a vacation rental website How to make a veterinary website How to make a website for bookkeeping How to make a dance studio website How to make a psychic website How to make a bakery website FAQ What is the best website builder for a bakery? The best website builder for a bakery should have beautiful design templates, easy online ordering or menu options and tools to feature your baked goods. It also needs to support mobile-friendly layouts, social media integration and eCommerce if you’re selling treats online. Wix is a great choice with bakery-specific templates and a super user-friendly editor making it perfect for small business owners. What pages should be included on a bakery website? Essential webpages for your bakery website include: Home, About, Menu, Contact, Gallery, Online Ordering and Customer Testimonials. Add additional pages as needed. What features help a bakery website convert visitors? Mouthwatering photos, an easy online ordering process, frequently updated menus and strong bakery branding help convert site visitors into paying customers. How much does it cost to build a bakery website? Costs vary widely based on the specific features and customizations needed. Learn more about website costs here . With Wix, you can build a website for free or choose from a paid plan . Can I build my own bakery website without web design skills? Absolutely. Thanks to intuitive platforms like Wix, beautifully designed bakery websites with powerful eCommerce features are now totally achievable for bakers of all tech skill levels.

Want a portfolio that builds itself? Try Wix’s AI Website Builder → If you’re wondering how to build a UX portfolio that actually gets noticed, you’re in the right place.  A strong UX portfolio isn’t just a list of projects, it’s the story of your process, your thinking and the impact you create. Get it wrong, and hiring managers might never see your full potential, even if your work is amazing. That matters, because 72% of hiring managers prefer candidates who show a portfolio of their work , whether it’s a website or a polished presentation. The good news? You don’t need weeks to create a professional, eye-catching UX portfolio. With the right tools, you can get a professional, recruiter-ready portfolio website online fast. Whether you’re learning how to make a website from scratch  or want inspiration from the best portfolio websites , a free website builder  like Wix gives you drag-and-drop editing, a complete free AI website builder and customizable website templates  to get your work online quickly. Check out Wix reviews to see how designers and UX professionals are using Wix to create professional portfolios. Build your UX portfolio in minutes with Wix’s AI Website Builder. Just share your vision and get a custom-designed site in minutes. It’s quick, smart and tailored to showcase your work beautifully. Don’t wait, let AI do the heavy lifting while you focus on creating and sharing your best work. TL;DR: how to build a UX portfolio If you’re wondering what is a portfolio , it’s essentially a curated collection of your work that demonstrates your abilities, process and design thinking. For a UX portfolio, this means showing not just finished designs, but the web design  process behind them, research, wireframes, prototypes and testing outcomes. Whether you’re learning how to make a portfolio or exploring portfolio layouts , Wix gives you the tools to launch fast with the best website builder for portfolios . Here’s everything you need to know to create a professional portfolio  that impresses hiring managers and showcases your UX skills. Summary of keep steps: Define your target audience to tailor your portfolio Choose a website builder that’s easy to use Pick a domain name that’s professional and memorable Select web hosting and a template suited for portfolios Customize your website with your branding and UX work Include essential pages like About, Contact and Projects Create engaging content that shows your process, not just the final product Optimize for SEO to get your portfolio discovered online Test your portfolio on multiple devices before publishing Step Key action UX portfolio tip Define audience Identify who will view your portfolio Hiring managers, UX leads, recruiters Choose builder Select a platform like Wix Use drag-and-drop editing and AI tools Domain name Pick something professional Keep it short and easy to remember Web hosting Secure hosting for your site Ensure reliability and speed Template Choose a UX-friendly template Focus on clean, intuitive design Customize Add branding & style Reflect your personality and design approach Pages Include About, Contact, Projects Highlight UX process and outcomes Content Showcase projects with context Include wireframes, prototypes and results SEO Optimize your site for search Use relevant keywords like “UX portfolio” Test & publish Preview across devices Check navigation, readability and speed Maintain & promote Keep portfolio current Share updates on LinkedIn, portfolios and networks “A portfolio isn’t just a collection of work, it’s a story about how you think and create. It gives people a reason to trust your skills and see your potential. That’s why curating it thoughtfully makes such a difference.” - Chava Katz, PMM @ Wix Pages at Wix Explore portfolio website templates  on Wix and start building your site with a no-code website builder , just drag, drop and showcase your best work. How to build a UX portfolio in 10 steps Define your target audience Choose a website builder Pick a domain name Choose web hosting Pick your website template Customize your UX portfolio Add useful pages Create engaging content Optimize for SEO Test and publish 01. Define your target audience “Your portfolio is your chance to direct the narrative. Decide what story you want to tell and build everything else around that.” - Doreen Weissfelner, head of Wix analytics and home Before designing your UX portfolio, take a moment to think about who will be viewing it. Are you targeting hiring managers, UX recruiters or potential clients? Understanding your audience is crucial because it guides what projects and skills you highlight. Knowing your audience also helps answer the question why do I need a portfolio . A portfolio isn’t just a gallery of screenshots; it’s your chance to tell a story about your work, show problem-solving skills and prove your value to potential employers or clients. For instance, if you’re applying for a UX designer role at a tech startup, you’ll want to highlight projects that showcase product design, prototyping and user research, all tailored to what your audience cares about. Explore more: How to build a freelance portfolio How to create an AI portfolio How to make a game design portfolio 02. Choose a website builder “Your website builder sets the stage for everything, from how your site looks to how easily you can update it. The right one gives you design freedom and tools that actually save time. It’s worth choosing one that grows with your goals.” - Chava Katz, PMM @ Wix Pages at Wix Choosing the right website builder is key to creating a polished UX portfolio quickly. Platforms like Wix offer drag-and-drop builders , AI design tools and professionally designed portfolio templates that make building your site simple. When choosing a platform, it helps to compare the best website builders  and best AI website builders  to see which one fits your workflow. Look for features like customizable templates, easy media embedding and options to display case studies effectively. A good builder lets you focus on content and storytelling rather than technical setup, which is especially important for UX portfolios where clarity and usability matter. You might also be wondering, does a portfolio have to be a website ? While physical portfolios or PDFs can work in certain cases, a web-based portfolio is usually the most effective way to show interactive work, live prototypes and detailed design processes. Even if you start with a simple site, a digital portfolio ensures your projects are easily accessible to recruiters and clients worldwide. Expert tip: prioritize mobile-friendliness and fast load times, these small UX touches make a big impression and demonstrate your design skills in action. 03. Pick a domain name A clean, professional domain name  makes your UX portfolio easy to find, share and remember. Your domain is essentially your online address, so it’s important to choose one that reflects your personal brand and looks professional. When brainstorming a domain, consider using your full name or a combination with “UX” (e.g., jane-doe-ux.com). Short, simple and memorable domains convey professionalism and make it easier for recruiters and clients to find you. If your preferred domain is taken, tools like a domain name generator  can help spark creative alternatives or a domain name search  can check availability across multiple extensions. Once you’ve settled on a domain, learn how to register a domain  with your website builder or a registrar. Most builders, like Wix, include domain registration in their plans, making the process seamless and avoiding the need for separate hosting accounts. Remember, your domain sets the stage for your portfolio, so it should be easy to type, easy to recall and aligned with your personal brand to make the best first impression. Note: If you’re still wondering what is a domain , think of it as the URL people type to access your portfolio, it’s the first impression of your work before anyone even clicks through. Learn more: Wix Plans Wix Premium Plans 04. Choose web hosting Reliable web hosting makes sure your UX portfolio loads quickly, stays accessible and provides a smooth experience for visitors. If you’re wondering what is web hosting , it’s the service that stores your website’s files and makes them available online. Fast loading times, minimal downtime and reliable servers are crucial, especially for recruiters and hiring managers who might be browsing multiple portfolios in a short time. Many website builders, like Wix, include free website hosting  with their plans, so you don’t have to worry about separate servers or technical setup. This makes it easy to focus on designing and showcasing your projects rather than managing backend infrastructure. Even if you start with a free hosting plan, you’ll get professional reliability and speed, which reflects well on your attention to detail as a UX designer. 05. Pick your website template Your template sets the foundation for your UX portfolio and can make a big difference in how your work is perceived. Choose one with a clean, modern layout that emphasizes visual hierarchy, clear website navigation and an intuitive structure. Look for portfolio-specific templates that highlight projects with sections for process, deliverables and outcomes. This approach works well whether you’re exploring digital portfolio examples  or searching for web developer portfolio examples  for inspiration. When selecting a template, think about what to include in a portfolio . Make sure it allows space for detailed project case studies, wireframes, prototypes and final designs. Including these elements helps viewers understand your design thinking and problem-solving skills. Templates can also guide you if you’re unsure how to make a portfolio for a job . A well-structured template provides a ready-made layout for showcasing your projects, About page , Contact us page and other essential sections, so you can focus on the content and storytelling rather than building everything from scratch. Pro tip: This approach works well whether you’re exploring digital portfolio examples  or searching for web developer portfolio examples  for inspiration. 06. Customize your UX portfolio “Keep your portfolio simple and intentional. Show only your best work and give each piece context so people understand your process. A curated portfolio always feels more confident than a crowded one.” - Chava Katz, PMM @ Wix Pages at Wix Now comes the fun part, making your UX portfolio truly yours. Start by thinking about website branding : choose a cohesive color palette, typography and overall design style that reflects your personality and your approach to UX. Your portfolio should feel polished, but it also needs to feel like you. This is your chance to show off not just your work, but your taste and attention to detail. Next, add interactive website elements where possible. Think clickable prototypes, hover effects, before-and-after visuals or embedded design files. These features help visitors understand your design thinking  and process, not just the final product. Remember to keep it balanced. You want your site to be visually engaging and show off your creativity, but don’t let design choices overshadow your projects. Clear navigation, readable text and thoughtful spacing make your portfolio easy to explore. After all, the goal is to make it effortless for hiring managers or clients to see why you’re a UX designer they want to work with. 07. Add useful pages Once you’ve got the overall structure of your UX portfolio, it’s time to think about the pages that will make your site easy to navigate and compelling to explore. Start with a strong homepage , this is the first thing people see, so make it clear, welcoming and reflective of your personal brand. A homepage should immediately show who you are, what you do and why your work matters, without overwhelming visitors with too much information. Next, make sure to include an About page where you share your story, skills and design philosophy and a Contact page that makes it effortless for recruiters or clients to get in touch. For your projects, a web page  dedicated to your portfolio or case studies is essential. Here, you can highlight your process, results and the impact of your work—think wireframes, prototypes and before-and-after visuals. If you want to go the extra mile, consider adding a blog. Using a blog maker makes it easy to integrate on your website and lets you share UX insights, case studies or lessons learned from your projects. Pro tip: Not only does adding a blog add depth to your portfolio, it also shows you’re engaged in the field and continuously learning. And if you’re aiming for a sleek, concise experience, look into the best one page website builders —these allow you to showcase your work, story and contact info all on a single scrollable page, perfect for recruiters who want to get the full picture in one go. 08. Create engaging content Now that your pages are set up, it’s time to focus on website content , this is what really brings your UX portfolio to life. Don’t just show the final designs; take visitors on a journey through your UX process. Explain your research, wireframes, prototypes, user testing and the results you achieved. Use visuals like sketches, screenshots and interactive prototypes to make your process tangible. The goal is to give hiring managers or clients a clear sense of how you think, solve problems, and iterate on designs. To make your portfolio even more compelling, plan your content with an AI content strategy  in mind. You can generate ideas for project descriptions, case studies or blog posts that highlight your expertise without sounding generic. This helps you maintain a consistent tone, structure and focus across your site. Pro tip: If you’re ever stuck on content ideas , think about what would answer a recruiter’s questions before they even ask. For example: What challenges did you face in this project? How did your solution improve the user experience? Which tools or methods did you use? By weaving this context into your portfolio, you create a narrative that’s informative, engaging and memorable, while also demonstrating your skills in web design, UX and storytelling. 09. Optimize for SEO Creating a beautiful UX portfolio is only part of the equation, if no one can find it, it won’t have the impact it deserves. That’s where website SEO  comes in. Make your UX portfolio discoverable by search engines by using relevant keywords like “UX portfolio,” “UX designer portfolio” or “UX case study” in your page titles, headings, meta descriptions and image alt text . This ensures hiring managers, recruiters or potential clients can easily find your work online without needing a direct link. Take advantage of built-in SEO features  offered by most website builders. Platforms like Wix include tools for optimizing page titles, meta tags, URLs and even blog SEO  if you’re sharing insights, case studies or process posts. Using these tools helps search engines understand your content and increases your chances of appearing in relevant search results. When choosing a platform, consider the best website builders for SEO . Even small optimizations, like descriptive file names for your project images or a structured hierarchy for your pages, can make a huge difference in how visible your portfolio is online. Think of SEO as an extension of your UX skills: just as you design for users, you also want your site to be easy for search engines to navigate and showcase your work effectively. If you want to dive deeper and learn more ways to improve your portfolio’s visibility, check out the Wix SEO Learning Hub  for step-by-step guidance. 10. Test and publish Before going live, test your portfolio on multiple devices and browsers. Ensure that images load correctly, links work and the navigation feels intuitive. A smooth, error-free experience reflects your attention to detail as a UX professional. Your UX portfolio should evolve as your career grows. Update it with new projects, case studies and design insights. Promote your portfolio by sharing it on LinkedIn, in job applications and with professional networks. Active maintenance ensures your portfolio always reflects your best work. What every UX portfolio should include Every strong UX portfolio has a few key elements that make it easy for visitors to understand your skills, process and professional identity. From clear navigation to compelling visuals, these best practices help your work shine and make a memorable impression on hiring managers or clients. The table below breaks down the essential portfolio elements and tips for putting them into practice. Portfolio elements Portfolio best practices Clear focus Highlight your strongest skills or niche. Make it obvious what you do so visitors immediately understand your expertise. Quality over quantity Show only your best projects. Remove outdated or weaker work to keep your portfolio sharp and impressive. Strong visuals Use high-resolution images, mockups or videos. Present work in context to help clients see its impact. Easy navigation Organize your site logically with clear menus and headings. Make it simple for visitors to find key projects quickly. Personal branding Keep colors, fonts and tone consistent. Add a bio or story that reflects your style and professional identity. Concise project descriptions Explain your role, process and results in a few sentences. Focus on what matters to clients or employers. Fast load time Optimize images and use a reliable platform. Fast pages keep visitors engaged and reduce frustration. Contact information Include a contact form, email and social links. Consider adding a call-to-action on every page. Regular updates Refresh your portfolio with new projects, achievements or testimonials. Show growth and stay relevant. UX portfolio examples built on Wix 01. Fatimah Fatimah begins her homepage with a clear headline: “Hi, I’m Fatimah, a user‑centric product designer.” It immediately tells you who she is, what she does and sets the tone. Her navigation is simple, and she presents her design process (Empathize → Define → Ideate → Prototype → Test) in a visually digestible way, this emphasizes her UX thinking rather than just final deliverables. On the projects page, each case study shows thumbnails, titles and a brief descriptor before you explore further, this minimalist website design mirrors the UX principle of “less is more.” Her “About” section also adds a personal touch (mentioning gaming and fashion) which helps humanize her brand. Impressed by this design? Use the same template and start building a polished UX portfolio of your own. Template name: Creative CV website template 02. Madalyn Crews Madalyn’s homepage opens with a visual narrative, an animation, a clean hero image and a quick “keep scrolling to see my work” prompt. Her projects showcase a wide range: UX/UI, service design, concept design, branding. This diversity speaks to her adaptability. Each project card includes a concise description of scope and role, which helps visitors instantly grasp the value she brought. Her navigation structure is intuitive; the “Work” section is clearly labelled and from there you can dig into details. Visually, the site is bold but not chaotic. If you’re exploring web design portfolios or curious about how to make a portfolio for a job, this is a strong example. Impressed by this design? Use the same template and start building a polished UX portfolio of your own. Template name: Business student resume website template 03. Ayusha Mehrotra Ayusha’s site positions her as a “Senior UX Designer” right away, with a clean layout and visible keywords like “UX Research | UX Design | Design Strategy.” The project list is well organized and uses a mix of images and text that lets you quickly choose which case study to explore. The site also subtly reflects thought leadership by emphasizing her strategy skills (not just interface design). This is particularly useful if you’re building your site and want to show a higher‑level mindset. If you’re thinking about writing portfolio examples or presenting student portfolio examples , the clarity of her role definition and process‐orientated content is a helpful model. Impressed by this design? Use the same template and start building a polished UX portfolio of your own. Template name: Art director website template 04. Kamayani Gupta Kamayani’s homepage opens with a compelling line: “In a sea of ambiguity, I’m your calm designer…” which brands her voice right away. Her work section features standout titles with supporting descriptions, like “UX RESEARCH | DESIGN SYSTEM | UX DESIGN”, giving a clear insight into her expertise. The typography and spacing are strong, making the site feel clean and professional. For designers wondering what to include in a portfolio, her site offers a lesson: clear role definitions, process categories and minimal distractions. If you’re leaning toward interior design portfolios or even AI portfolio examples (depending on niche), her structure is adaptable and impactful. Impressed by this design? Use the same template and start building a polished UX portfolio of your own. Template name: Fine arts painting portfolio website template 05. Victoria Design Lab Vicky’s background in architecture gives her UX portfolio a unique angle, she highlights strategy and product design with equal weight. Her case studies are neatly numbered (01, 02, 03…), with short descriptors like “Web | Product Design | User Research." This creates an organized visual rhythm and helps the viewer scan projects quickly. Her homepage is friendly and invites connection (“Hi, I’m Vicky… Scroll down…”). The combination of visual clarity and personal tone makes the site feel approachable and professional. Impressed by this design? Use the same template and start building a polished UX portfolio of your own. Template name: Creative director website template How to build a UX portfolio FAQ What is a UX portfolio and why do I need one? A UX portfolio is a curated collection of your work that demonstrates your skills, process and problem-solving abilities. You need one because hiring managers and recruiters prefer candidates who can show their design thinking, projects and results. A well-crafted portfolio helps you stand out in job applications and interviews. How do I build a UX portfolio from scratch? Start by defining your target audience and choosing a website builder that fits your needs, such as Wix. Pick a professional domain name, select a clean template and add pages that highlight your projects, About info and Contact details. Focus on showing your UX process with clear visuals and concise project descriptions. What should I include in a UX portfolio? Include detailed case studies that outline your research, wireframes, prototypes and final designs. Add a personal About page, a clear Contact page and high-quality visuals to showcase your skills. Highlight your strongest projects to demonstrate expertise while keeping your portfolio easy to navigate. Can I make a UX portfolio without a website? While a physical portfolio or PDF can work for certain scenarios, a web-based portfolio is usually more effective. It allows you to showcase interactive prototypes, embed visuals and make your work easily accessible to recruiters and clients worldwide. Tools like Wix make creating a professional portfolio website simple and fast. How can I make my UX portfolio stand out? Focus on storytelling, strong visuals and clear navigation. Include case studies with concise project descriptions and measurable results. Use personal branding to reflect your style, optimize your site for SEO and maintain regular updates to showcase new work. Reviewing examples of well-built portfolios can also provide inspiration for structure and design.

Ready to showcase your best work? Start building your portfolio → Knowing how to make a portfolio  website for your PR business lets you display your best campaigns, media placements and client results in one professional space.  A beautifully designed online portfolio is your chance to prove your expertise and attract the clients or opportunities you want.  This guide walks you through learning how to make a professional portfolio  for your PR agency that gets noticed, from picking the right website builder  to web design  that converts visitors into clients. Should I make a website for my portfolio? → With Wix’s portfolio builder, you can create a professional, eye-catching portfolio that shows your best work in just a few clicks. Wix’s customizable templates and easy-to-use tools let you present your skills with confidence–leaving a lasting impression on anyone who visits your site. TL;DR: how to make a PR portfolio To start learning how to create a website  for your PR firm, pick a user-friendly website builder and a template that matches your brand's style. Fill it with your top PR campaigns, using visuals and metrics to prove your impact. Build trust with client testimonials, optimize your site for search engines so people can find you and make your contact information easy to locate. Keep it simple, professional and results focused. "Portfolios are ideal for professionals, individuals or businesses who want to showcase their work in a visually engaging manner to attract clients or enhance their online presence." - Hani Safe, product lead at Wix. Build a PR portfolio website to put your strongest campaigns front and center Use clear descriptions and real results to show your impact Make it easy for clients to contact you with simple, visible options Keep your site updated with fresh projects and wins Choose a clean design that makes your work memorable and easy to browse Key elements of a good PR portfolio Standout PR portfolio features Practical tips to get it done Use metrics to showcase your impact. For example, “15 media placements" or "40% brand awareness increase.” Clear, results-driven campaign highlights Request concise, outcome-focused testimonials from clients to build trust. Have them mention something specific you did well, like solving a problem or improving results. Testimonials that feel authentic Keep your portfolio clean and easy to read. Use high-quality visuals like press clippings, event photos or videos to make your work memorable. Visually engaging layouts and media Make sure your contact info is easy to find and that the site has a clear navigation menu and buttons on every page. Simple navigation and contact options Keep your portfolio fresh by regularly adding new projects, press coverage and recent campaigns and removing old and out of date materials.  Regular content refreshes What is the Wix website builder? → How to make a PR portfolio in 8 steps Follow these steps to build a PR portfolio that attracts attention and wins trust. Choose a professional portfolio builder Get a custom domain for your portfolio Set up reliable web hosting Pick a template that fits your brand Showcase your best PR campaigns Add client testimonials and results Optimize for search engines Make it easy to contact you  Stop the guess work and learn what to include in a portfolio → 01. Choose a professional portfolio builder The best website builder for portfolio  websites is one that’ll help go live fast and stress-free. Wix makes it easy to build a portfolio website with its intuitive drag-and-drop website builder . You can launch a polished site in minutes and update it fast whenever you have new materials to show potential clients. It’s important to choose a platform that offers flexibility. You'll want to add new projects, update copy and tweak your design as your career grows. Wix provides website templates  designed specifically for creative professionals, so you can focus on showcasing your content and PR wins instead of troubleshooting technical issues. Asking yourself what is a portfolio? Start here and jump in with confidence → 02. Get a custom domain for your portfolio Your domain name is your portfolio’s first impression—so make it count. Short and clear domain names are more memorable and should easily connect to your PR business, better setting your website up for success. A custom domain like yournamePR.com  gives your website a professional edge and makes it easier for potential clients to find and remember you. Wix is a domain registrar and lets you search and buy domain  names and easily connect them to your site in just a few steps. This simple action goes a long way in building trust and helping you stand out in the crowd. Read how to register a domain  for your PR portfolio → 03. Set up reliable web hosting Reliable web hosting is essential—it keeps your site up and running, makes sure your pages load fast and gives visitors smooth and quick access to your work. With Wix, you get free web hosting  built in, so you don’t have to worry about extra costs or tricky setup. Your site loads quickly and stays available, making it easy for clients to see your best work at any time. Because Wix’s  web hosting takes care of the tech side, you can keep your focus on building a standout portfolio and connecting with new clients. What is web hosting ? This blog post has you covered → 04. Pick a template that fits your brand According to a Stanford University report , 75% of website visitors make a judgment about a company’s credibility based on its design. Your portfolio layout  sets the tone for your website and helps instill that sense of credibility. Choose one that reflects your personal style and the type of PR work you do.  If you specialize in corporate communications, go for a clean and professional  design. If you work in entertainment or lifestyle PR, consider bold visual branding. Wix offers beautiful portfolio website templates , so browse options that include space for case studies, media coverage and testimonials. Make sure the layout feels intuitive. Visitors should be able to find your best work within seconds of landing on your homepage . Customize colors, fonts and images to match your brand. Keep it simple and professional. Overly busy designs distract from your work, so prioritize readability and clean visuals. Learn how to choose a template on Wix →  05. Showcase your best PR campaigns This is where your site does the heavy lifting. Create dedicated pages or sections for your top campaigns and those you are most proud of. For each one, include a brief overview, the challenges you faced, your strategy and the results you delivered. Use numbers whenever possible. Did you secure 15 media placements? Generate 2 million impressions? Increase brand awareness by 40%? Metrics prove your impact and make your work tangible. “A portfolio isn’t just a collection of work, it’s a story about how you think and create. It gives people a reason to trust your skills and see your potential. That’s why curating it thoughtfully makes such a difference.” - Chava Katz, PMM for Wix Pages at Wix Include visuals like press clippings, social media screenshots or event photos. A video gallery can bring campaigns to life, especially if you've organized launches, events or interviews. Wix's photo and video gallery tools make it easy to organize and display multimedia content. Editor’s note: Write concise descriptions. Visitors skim, so get to the point quickly. Lead with results, explain your approach and link to any live coverage or press releases if available. Get inspired by these portfolio website examples →  06. Add client testimonials and results Testimonials build trust fast. Ask past clients to share a few sentences about their experience working with you. Focus on outcomes, professionalism and the value you brought to their brand. Place testimonials strategically throughout your site. Feature them on your homepage, sprinkle them between case studies or create a dedicated testimonials page. Pair them with client logos to add credibility. If you don't have testimonials yet, start reaching out. A short email asking for feedback often leads to glowing reviews. Even a sentence or two from a satisfied client can make a difference. Suggested read: Creating an online portfolio: 7 tips from a CMO who’s seen it all →   07. Optimize for search engines You've built a gorgeous portfolio. Now make sure people can find it with Wix SEO  and other essential marketing strategies , optimizing your webpages for search engines. Start by naturally including your target keywords throughout your site, especially in headings, page titles and meta descriptions. Write clear, descriptive page titles and meta descriptions. These show up in search results, so make them compelling.  Add alt text to images. What is alt text ? Alt text helps search engines understand your visuals and improves accessibility. Keep file names descriptive too, like "media-placement-screenshot.jpg" instead of "IMG1234.jpg." Create a blog  and publish posts and case studies regularly. Fresh content is vital for blog SEO  and signals to search engines that your site is active and relevant. Write about PR trends, share campaign insights or offer tips for brands looking to hire a publicist or need PR services. Explore the  Wix SEO Learning Hub  for tips on how to get more eyes on your website→ 08. Make it easy to contact you Don't make visitors search for your contact info. Add a prominent contact us page  with multiple ways to reach you: email, phone, social media links and a contact us page. Use the Wix form builder  to create a simple contact form where visitors can share their name, email and a short message. Keep it short without too many fields. The easier it is to fill out, the more likely someone will. Make sure to have a clear call to action on every page. "Ready to grow your brand? Get in touch" or "Let's talk about your next campaign" works well. Button placement matters, so make sure CTAs stand out visually. Link to your LinkedIn profile or other professional networks. This gives potential clients another way to learn about you and builds credibility through your online presence. Check out Wix premium plans  and Wix pricing  to find the best plan for your business and budget → 5 PR portfolio examples that get it right with Wix Below are five PR portfolio examples built on Wix. Since these publicist websites are some of the best to learn from, we’ll dive into their standout features. Take a look and get inspired to build your own one-of-a-kind portfolio that wins over clients. 01. Escommunications Made with the Marketing Agency Website Template Escommunications   stands out with its bold, visually striking design, immediately capturing your attention and conveying confidence. The portfolio tab is a highlight, showcasing their extensive experience with both high-level brands and government offices, which reinforces their credibility and versatility. This combination of impactful visuals and a well-organized portfolio of client logos effectively communicates their ability to handle diverse communication needs for a wide range of clients. Learn more: How to create a PR portfolio How to make an engineering portfolio How to create a UGC portfolio Marketing portfolio examples 02. The Saunders PR Group   Made with the Business Consultant (Clean) Website Template The Saunders PR Group  s howcases its expertise and credibility with a clear value proposition, “Award-winning PR Firm with over 30 years of PR experience,” right on the homepage. It builds additional trust by prominently displaying a testimonial carousel, which reinforces their reputation among their clients. The “Our Work” section highlights their wins, effectively using case studies to prove their abilities. 03. Butler PR Made with the Finance Consulting Company Website Template Butler PR   captures your attention with its bold, dynamic design that perfectly reflects their 30 years of PR experience in New York City, aligning with their client base. The "Success Stories" and "Client Testimonials" pages effectively showcase their results-driven approach and client satisfaction, while the frequent award mentions throughout the site reinforce their credibility and industry recognition. A regularly updated blog highlights a proactive, “get it done” attitude, making the site a compelling mix of style, substance and professionalism. 04. Bluebonnet Public Relations Made with the Start from Scratch Website Template Bluebonnet Public Relations  shines with its "Key Wins" tab, which proudly displays the impressive media outlets where their clients have been featured, effectively showcasing their PR abilities through their success. Their website repeats their mission statement of providing exceptional PR services at affordable prices. This adds an approachable touch, emphasizing their commitment to making high-quality public relations accessible to all. This combination of transparency, results and heartfelt values makes their site both compelling and trustworthy. 05. Pedigree PR Made with the Start from Scratch Website Template Pedigree PR  has a clean, corporate design that perfectly aligns with its B2B focus, creating a professional and trustworthy first impression. The results section is a standout, showcasing the leading news media and trade outlet placements they’ve secured for clients, effectively demonstrating their media relations expertise. This combination of polished design and proven results makes the site a strong reflection of their capabilities and commitment to delivering value for B2B industries. Check out these Wix reviews  to see what real users are saying about building a website with Wix →  How to make a PR portfolio FAQ What should I include in my PR portfolio website? Include case studies of your best campaigns, measurable results, client testimonials, media placements and a professional bio. Add a contact page and links to your social media profiles. Focus on quality over quantity by showcasing work that demonstrates your range and expertise. For more inspiration, check out these digital portfolio examples .  How long should my portfolio be? There's no magic number, but aim for 5 to 10 strong case studies. Choose projects that tell different stories and highlight various skills like crisis management, product launches or media relations. You can always add more over time as you complete new campaigns. For a complete guide on how to make a business portfolio , see this step-by-step article.  Do I need a custom domain for my PR portfolio? Yes, a custom domain looks more professional and makes your site easier to remember. If you are looking for domain and portfolio name ideas , aim for something like "yourname.com," or "yournamePR.com." Wix makes it simple to search, register and connect a domain directly through the platform. How often should I update my PR portfolio website? Update your site every time you complete a significant campaign or land notable media coverage. Aim to refresh your portfolio every few months to keep content current. Regular updates also help with SEO and show potential clients that you're active and in demand. Can I use my PR portfolio to attract new clients? Absolutely. A well-designed public relations portfolio acts as a 24/7 sales tool. Share your link when pitching new business, include it in your email signature and promote it on social media. The more visible your portfolio, the more opportunities you'll attract.

Build your website in minutes,  try Wix for free today → There are more types of website builders than most people realize, and picking the wrong one can cost you time, money and a lot of frustration. If you're planning to make a website , this guide is the one for you. We'll break down every major type, what each platform is best for and how to find the right one for you. From beginner-friendly drag-and-drop website builder to developer-focused frameworks, you'll walk away knowing exactly what's out there and where to start. Learn more: how to make a website . TL;DR: what are the different types of website builders? What is a website builder ? A website builder is a platform or tool that lets you create a website without starting from scratch. Some are designed as AI website builder that automates the entire building process. Your approach to how to choose a website builder  depends on your technical skills, budget and the type of website you want to create. Type Best for Technical level Drag-and-drop builders Beginners, small businesses Low CMS platforms Blogs, content-heavy sites Low to medium eCommerce builders Online stores Low to medium Open-source builders Custom builds, developers High AI website builders Fast setup, simple sites Very low Offline website builders Sites built without internet Medium to high Building a website for your business, passion project or side hustle should feel simple and exciting. Wix generates a personalized starting point with AI. You can customize every detail with intuitive drag-and-drop tools, while Wix handles the tricky parts to make building your site simple. That way, you can focus on what matters most: bringing your ideas to life. Ready to get started? Create your website today. What is a website builder? A website builder is a tool that helps you design, build and publish a website, without needing to write code from scratch. If you're new to building websites, understanding why use a website builder  can help you see how these platforms simplify the process. Some website builders are fully visual, letting you drag and drop elements onto a page, others give you more control over the code underneath. The best website builders depends on what you're making. For example, a portfolio website will have different elements than an eCommerce website . Understanding the varying types available makes it much easier to choose wisely. Explore some of the most popular website builder options: Best AI website builders Free website builders Easiest website builders What are the different types of website builders? Drag-and-drop website builders Hybrid website builders Content management systems Ecommerce website builders Open-source website builders AI website builders Offline website builders 01. Drag-and-drop website builders Drag-and-drop website builders are designed for simplicity. They let you visually arrange elements like text, images and buttons without writing a single line of code. These builders are perfect for beginners or anyone who wants a website up and running quickly. Key features: Fully visual editing with pre-made layouts Customizable website templates Built-in website hosting and basic SEO tools Best for:  a small business website , creatives, personal sites, portfolios, landing pages. Pro tip:  Platforms like Wix offer drag-and-drop builders where everything you need: templates, hosting and SEO features are already built in, making getting online simpler than ever. 02. Hybrid website builders A hybrid website builder combines the ease of drag-and-drop editors with the flexibility of more advanced tools. For example, platforms like Wix Harmony and its AI agent Aria allow you to quickly create designs while also leveraging AI suggestions to optimize layout, content and SEO. Key features: Visual drag-and-drop editor plus code access AI-assisted content and web design tools Scalable for both small projects and growing websites Best for: Users who want a fast, intuitive start but also need advanced customization. Hybrid builders are ideal if you want a fast start but also plan to scale, customize or integrate advanced functionality later. 03. Content management systems Content management systems ( CMS ) give you more control over your website’s structure and content. Popular examples include Wix, WordPress and Joomla. The best content management systems are especially useful if you want to create a blog , news site or larger website that requires frequent content updates. Key features: Template-based or fully custom themes Plugins and extensions for extra functionality Role-based content management Best for: Bloggers, publishers and large content-focused sites. Learn more: Is Wix a CMS? Website builder vs CMS Wix headless CMS What is CMS in web design? 04. Ecommerce website builders Ecommerce website builders focus on online stores, helping you sell products directly from your website. These platforms usually include tools for accepting online payments , inventory management and shipping integrations. Key features: Ecommerce dropshipping Print on demand services Ecommerce subscription platform Best for: Entrepreneurs launching online stores. If you’re launching an online store, builders with eCommerce fetures simplify the process of creating a professional, secure shopping experience without needing extensive technical expertise. Learn more about eCommerce: How to make an eCommerce website How much does an eCommerce website cost? Ecommerce website design AI eCommerce builder 05. Open-source website builders Open-source website builders give you full control over your site’s code. Key features: Full access to source code Community-driven plugins and extensions Self-hosted for maximum control Best for: Developers, agencies, complex or highly customized websites. The trade-off here is control vs. convenience. You get more power, but you're also responsible for hosting, security and updates. 06. AI website builders AI website builders use artificial intelligence to speed up the design process. These platforms can generate layouts, suggest content and even optimize your site for SEO automatically. Key features: AI-generated layouts and content suggestions Automated SEO and performance optimization Fast setup with minimal manual editing Best for: Users who want a professional-looking website quickly Pro tip: Wix's AI tools , for example, can generate a complete website, including text and images, based on your answers to a few simple questions. Learn more about AI: What is the Wix AI website builder? Traditional vs AI website builder AI prompts for building a website How does an AI website builder work? 07. Offline website builders Offline website builders let you design your website on your computer without needing an internet connection. Once your site is ready, you can publish it to a hosting provider. Key features: Build locally on your desktop Drag-and-drop or template-based editing Export and publish to any hosting provider Best for:  Developers who prefer working offline or those with unreliable internet connections. Benefits of using a website builder Website builders remove most of the traditional barriers to getting online. Here's why so many people use them: Speed  You can go from zero to a live website in a matter of hours, not weeks. Find out more: how long does it take to build a website? Affordability Most website builders are significantly cheaper than hiring a developer to build a custom site. Learn more: how much does a website cost? Flexibility Modern builders come with hundreds of templates and customization options, so your site can still feel unique. Built-in tools Hosting, security, SEO settings and analytics are often included, so there's no need to manage separate services. Learn more: what is web hosting? Ease of updates Once your site is live, making changes is straightforward. Add a blog post, update your pricing page or swap out photos without touching a line of code. According to recent data, there are over 1.3 billion websites on the internet , and a significant portion were built using website builders. It's a proven, reliable approach for individuals and businesses alike. Explore more website design ideas . "What often gets forgotten when talking about choosing a website builder is the capabilities of the infrastructure that’s promised to you - the reliability of the hosting, the level of security in place to protect your visitors’ data and, of course, your site's speed. Even if infrastructure is not the first thought that comes to mind when creating a website, if it’s not robust enough, it can cause major headaches for website owners when trying to scale a website later on." - Esin D. Habif, Product Marketing Lead (Outbound) at Wix How to get started with the Wix website builder Wix is one of the most versatile options available, whether you're building a personal blog, a business site or a full eCommerce store. Here's how to get started: Sign up for a free Wix account  Sign up for a free account at wix.com . No credit card required to get started. Choose how you want to build You can use the drag-and-drop editor to customize a template or let Wix's AI generate a site for you based on a few questions. Pick a template   Pick a template from hundreds of professionally designed options, organized by industry and site type. Explore templates by industry: Blog website templates Website design templates Landing page website templates Photography website templates Online store website templates Portfolio website templates Wedding website templates Customize your site Add your content, adjust the layout, upload images and connect your own domain name. Learn more about how to buy a domain name and connect your domain name with Wix. Set up your features Add a blog, online store, booking system, contact forms or any of the hundreds of apps available through the Wix App Market. Publish and go live Once you're happy with how everything looks, hit publish. Your site is live and accessible to anyone online. You can start on a free plan and upgrade when you're ready for a custom domain, more storage or advanced features. Explore the best website builders: Best hotel website builders Best resume website builders Best restaurant website builders Best real estate website builders Best website builders for writers Best website builders for designers Best one page website builders Find your fit and start building The best website builder is the one that matches your goals, your budget and how you like to work. A blogger has different needs than a shop owner; a developer has different priorities than someone building their first site. If you're starting out, a drag-and-drop builder like Wix covers most use cases, from simple portfolios to full online stores, without requiring you to learn a new skill set. Start with a free account, explore the templates and see what's possible. Ready to start your website? Try Wix for free  → What are the different types of website builders? FAQ Which type of website builder is best for beginners? Drag-and-drop builders are the most beginner-friendly option. Platforms like Wix let you build a professional-looking site without any technical background. AI-powered builders take it a step further by doing most of the initial setup for you, based on a few prompts. Learn more about Wix: Wix vs Hostinger Wix vs Shopify Wix vs Squarespace Wix vs Webflow Can I switch website builders after I've already built my site? Technically yes, but it's rarely straightforward. Most platforms don't offer a direct export-and-import feature between competitors, so migrating usually means rebuilding parts of your site manually. It's worth taking time to choose the right platform upfront rather than switching later. Are free website builders worth using? Free plans are a great way to test a platform before committing. However, most come with limitations, like a subdomain instead of a custom URL, or ads on your site. Even so, they're perfectly fine for personal projects or early-stage testing. For a business or professional site, a paid plan is usually worth the investment. Free website builders like Wix offer customizable website templates across niche industries, making it easy to get online fast. What type of website builder is best for an online store? Dedicated eCommerce builders like Shopify or BigCommerce are built specifically for selling at scale. That said, platforms like Wix offer solid eCommerce features for small to mid-sized stores, often at a lower price point and with more design flexibility.

Yes, Wix is easy to use. As a website builder , Wix is built around the principle of making web design accessible to everyone, regardless of their technical skill or prior experience with coding. This commitment to user-friendliness is not just a claim it’s embedded in everything Wix builds. From the moment a new user signs up, they're guided through a process designed to be intuitive, efficient and empowering. Wix has successfully democratized how to create a website , transforming what was once a complex technical challenge into a straightforward process. What makes Wix easy to use? 1. AI website builder 2. Wix Editor 3. Support system 4. Website infrastructure 5. Business and marketing tools 01. AI website builder One of the easiest ways to create a website is with the Wix AI website builder , formerly known as Wix ADI (Artificial Design Intelligence). This tool is a game-changer for beginners who might feel overwhelmed by a blank canvas. The AI builder simplifies the process by asking a series of straightforward questions about your business, your design preferences and the features you need. Based on these answers, it uses advanced algorithms to generate a complete, personalized website in minutes. Learn more: How to create and design a website with AI This isn't just a generic template it's a tailored starting point for your website, complete with relevant text and images, that significantly streamlines the initial setup. For anyone who needs to build a website quickly and with minimal effort, this AI-driven approach is simplicity itself. 02. Wix Editor For those who desire more creative control but still ease of use, the classic Wix Editor provides an intuitive and powerful drag-and-drop website builder interface. This is perhaps Wix's most well-known feature, allowing users to select any element, text, images, videos or buttons and place it anywhere on the page with pixel-perfect precision. This "what you see is what you get" (WYSIWYG) functionality is incredibly empowering for beginners because it provides immediate visual feedback for every adjustment. You don't need to understand a single line of code to build a professional-looking website . The editor is designed to be user-friendly, with clearly labeled menus and tools that make customization straightforward. While there is sometimes a learning curve to mastering its full potential, the basic functions are easy to grasp, making it ideal for DIY website creators and small businesses. Learn more: Is Wix good for small businesses? Wix's vast library of over 2000 professionally designed website templates span a wide array of industries and purposes, from online store templates and business site templates to portfolio templates and blog templates . This means users are never starting from scratch, if they don't want to and can choose a design that already aligns with their vision and brand identity and then use the editor to customize it. The templates are also designed to be mobile-friendly. 03. Support system Wix has cultivated an extensive support ecosystem to ensure users never feel lost, as a critical part of its user-friendly philosophy. The Wix Help Center is a comprehensive knowledge base filled with step-by-step articles and guides covering virtually every aspect of the platform. Wix support can also be contacted in multiple languages, 24/7. 04. Website infrastructure Wix's enterprise-grade website infrastructure including reliable website hosting , website security and performance updates, frees users to focus solely on their website and business. This all-in-one approach removes the technical burdens that often intimidate beginn ers, such as finding a hosting provider or managing server security. "What often gets forgotten when talking about choosing a website builder is the capabilities of the infrastructure that’s promised to you—the reliability of the hosting, the level of security in place to protect your visitors’ data and, of course, your site's speed. Even if infrastructure is not the first thought that comes to mind when creating a website, if it’s not robust enough, it can cause major headaches for website owners when trying to scale a website later on." Esin D. Habif, product marketing lead (outbound) at Wix You can also learn how to register a domain name with Wix as a domain registrar, if you have a paid plan . 05. Business and marketing tools Wix's ease of use for business owners also comes from its integrated powerful suite of marketing and business tools directly in its platform, making effective website promotion accessible to everyone. For marketing, Wix offers a comprehensive toolkit that includes email marketing, social media management and integrated SEO features. Wix's email marketing for example, is incredibly intuitive, with ready-made templates and AI-powered content generation to simplify campaign creation. You can also design, publish and schedule posts for various social media channels from your dashboard. For those daunted by search engine optimization, the Wix SEO tool provides a personalized, step-by-step checklist to guide users through optimizing their site for Google, making a complex process manageable for beginners. When it comes to business tools, including selling online, Wix makes it easy with its e-commerce website builder, appointment scheduling amongst other tools. You can set up an with the tools to manage inventory, payments and shipping. "The most important consideration is to choose a website builder that grows and scales with you and your business." Esin D. Habif, product marketing lead (outbound) at Wix The Wix App Market provides hundreds of apps, with easy, often one-click, integration of additional functionalities like live chat, loyalty programs and advanced analytics without any coding knowledge.