- Sharon Hafuta
- May 12
- 14 min read
Updated: May 14
Your work already speaks for itself. Now it needs a home that does, too. Learning how to make an interior design portfolio is your first step toward building a compelling digital space where your aesthetic, process and personality shine—before you even get on a call.
Whether you’re pitching luxury clients, collaborating with architects or applying for design firms, your portfolio is your strongest pitch. And today, it’s easier than ever to build one yourself—no design degree in code required. All you need is a website builder that works with your workflow and a bit of know-how on how to make a website from scratch (or with the help of an AI website builder).
In this guide, we’ll walk you through how to make a portfolio that’s uniquely you—from layout to launch.
Building a website for your business, passion project or side hustle should be easy and exciting. With Wix, you can customize and launch a professional website in minutes, no coding needed. Wix is all about simplifying the process so you can focus on what matters most–bringing your ideas to life. So why wait? Let’s get started on creating the website you’ve always wanted.
Why every interior designer needs a portfolio
Sure, social platforms are great for quick snapshots. But if you want to turn views into serious opportunities, you need more than an Instagram grid.
A professional portfolio website gives your brand a permanent home. It’s where potential clients or employers can explore your full scope of work, understand your design philosophy and contact you when they're ready to move forward.
Think of your portfolio as your digital studio: curated, detailed and built to convert curiosity into bookings.
Here’s what a portfolio website can do for your interior design business:
Present your best projects in one place.
Communicate your unique design point of view.
Share testimonials and proof of your results.
Make it easy for people to reach out or book a consultation.
Help you grow your reach through blog content or SEO.
Whether you’re figuring out how to make an interior design website or wondering how to start an interior design business, a portfolio is the first serious step in turning your passion into a brand.
"As a creator or entrepreneur, you’re often wearing multiple hats. You’re designing the website and optimizing for SEO. This means you need a website builder that makes it easy and intuitive for you to do all those things on the same platform while still delivering results as if you were working with experts in those fields." - Esin D. Habif, product marketing lead at Wix
How to make an interior design portfolio in 8 steps
Ready to build a portfolio that does your work justice? Here’s how to make an interior design portfolio that’s both beautiful and strategic:
01. Choose the right website builder for you
Before you get started with designing or uploading your content, you’ll need to choose the right platform to create your portfolio. A reliable website builder can help you bring your vision to life while handling the behind-the-scenes work, so you can focus on what you do best: designing spaces that inspire.
Here’s how to pick the perfect platform for your interior design website:
Claim a custom domain name: Look for a platform that lets you secure a custom domain that reflects your brand. This will be your permanent online address and is essential for building credibility with potential clients.
Opt for platforms with built-in hosting: Choose a builder that includes free website hosting. This not only simplifies the setup process but saves you from hunting down a separate hosting service. Look for platforms with strong uptime guarantees so your portfolio is always accessible—even during surges in traffic.
Prioritize website security: Your website should be as secure as the homes or offices you design. SSL certificates, privacy settings and secure payment gateways (if you’re offering paid consultations or downloadable resources) should come as standard.
Focus on creative freedom: Pick a builder that offers intuitive tools and creative flexibility. You’ll want to fine-tune your layout, colors and fonts to reflect your unique design style without needing to learn complicated coding.
With the right platform, your portfolio website won’t just look stunning; it’ll be a secure, reliable space to showcase your work and grow your design business.
Take the first step towards building your dream website. Try a domain name generator and perform a domain name search to secure your perfect web address. Discover the best website builders for designers and start creating your online portfolio today.
Learn more about domains and hosting:
02. Find a template that matches your style
Your website's design is your first opportunity to make an impression—so opt for visuals that echo your interior design style and vision. This is where free website templates come into play. If you're unfamiliar, a template is a pre-designed layout you can personalize to match your brand, saving you the hassle of starting from scratch (learn more about how to choose a website template).
The right design website templates should make it effortless to add your content, from your logo (create a logo for your business) and project images to service offerings and testimonials. Look for layouts that showcase your portfolio prominently, with clean visuals, intuitive website navigation and features like galleries to highlight your work.
Many interior design website templates include sections for your bio, services, contact forms and even blogs to share your expertise. Whether you're a solo designer or part of a collaborative studio, there's a template out there that can bring your vision online and grow with your business.
Pro tip: Learn how to make your website mobile-friendly so it looks stunning on any device. Many potential clients may discover your portfolio from their phones, especially after seeing your work on social media or through word-of-mouth referrals.
Explore free interior design website templates:
03. Create essential pages
Once you’ve finalized your layout, it’s time to fill your site with content that informs, excites and inspires. A strong interior design portfolio isn’t just about aesthetics—it’s about structure. Knowing the essential parts of a website helps you create a solid foundation that potential clients can easily explore.
Start with your homepage. Think of it as your studio’s front door. It should introduce your design philosophy, feature a standout project and guide visitors toward their next step, like viewing your portfolio, booking a consultation or exploring your services.
From there, add must-have pages that showcase your expertise:
About Us page to share your design story, values and approach. Include a friendly photo or team introductions for a personal touch.
Contact page with a form to book consultations, ask questions or get in touch directly.
Testimonials page showcasing feedback from happy clients to build trust and credibility.
Create a blog or project updates page if you want to share design insights, tips or behind-the-scenes glimpses of your latest work.
These pages form the backbone of a multi-page portfolio site, giving you space to grow and present your work in detail. If simplicity is your goal, a one page website layout can work, but as your portfolio expands, you’ll likely appreciate the flexibility of multiple pages.
And don’t worry if web design isn’t your forte. Many of the best website builders include free website design tools to help you customize everything, from fonts and colors to layouts, while staying in line with modern design standards. With the right structure and content, your portfolio will feel polished, purposeful and easy to explore.
Learn more:
04. Add high-quality visuals
Great photography is non-negotiable when it comes to your interior design portfolio. Learn how to choose images for your website to reflect the quality and attention to detail you bring to every project.
Use clean, high-resolution website images that capture the essence of your designs—think wide shots that show the full scope of a space, close-ups that highlight textures and finishes and before-and-after comparisons that demonstrate your transformation skills.
The goal is to immerse potential clients in your work, so they can picture what it would be like to collaborate with you.
Learn all about interior design marketing to make sure your portfolio gets noticed.
05. Write compelling project descriptions
Beautiful images may draw visitors in, but it’s the story behind each project that helps them connect with your work. Use your portfolio to walk people through the design journey: What was the client’s vision or challenge? What constraints—like budget, space or function—did you have to work with? How did you approach the design and what solutions did you implement to bring the space to life? Your website content helps add personality to your portfolio and position you as a thoughtful problem-solver, not just a stylist.
Compelling copy also plays a key role in search engine optimization (SEO). When you write detailed yet natural descriptions, you can incorporate keywords your ideal clients are searching for—like “open-concept kitchen remodel” or “modern Scandinavian home office.” This helps your work get discovered through search engines, increasing traffic to your site.
Aim for 2–3 sentences per project to start. Keep the language clear, engaging and client-focused to turn passive browsing into serious interest.
06. Add a blog (optional but powerful)
Think blogging is just for writers? Not at all. Learning how to start a blog is a fantastic way to tell your design story, connect with potential clients and boost your visibility in search engines. Whether you’re sharing your design process or showcasing a recent project, a blog provides more reasons for visitors to return to your site.
If you’re wondering what a blog is, it’s a regularly updated section of your site where you post articles, ideas or insights. Even if you’re new to writing, creating a blog is easier than ever thanks to user-friendly tools and pre-designed blog templates.
Learn how to start an interior design blog with simple posts, such as project breakdowns, styling tips, seasonal decor ideas or behind-the-scenes looks at your latest work. You can also explore blog examples to see how they engage readers and share their expertise.
Not sure how to begin? Most website builders now include blogging features that make getting started a breeze. Choose one of the best blogging tools, write your first post and hit publish with ease.
Once your blog is live, try growing it with strategies like sharing posts on social media or optimizing them for search engines. Consistent blogging not only keeps your site fresh but can also help attract more traffic over time. For interior designers, that means more inquiries, more client connections and greater opportunities to showcase your style.
"Is blogging still relevant? Yes! It's crucial for building your brand's voice and community, and it allows you to expand your reach to relevant audiences who might otherwise not know you exist." - Judit Ruiz Ricart, strategic project manager at Wix
Check out the latest blogging statistics to learn how to use blogging to your advantage.
07. Optimize for SEO
Getting your website live is one step—but ensuring potential clients can find you online is another. That’s where SEO comes in. Using the right SEO features helps your site appear on Google when people search for your name, your design services or even “interior designers near me.”
To start, choose the best website builder for SEO that offers tools like customizable meta tags, clean URLs, image alt text and SEO-friendly website designs. These features ensure search engines can better understand and rank your pages.
Don’t stop with the homepage. If your site includes a blog, focus on blog SEO by creating descriptive titles, using relevant keywords naturally and linking between your posts and important pages on your site, like your portfolio or contact page.
SEO doesn’t need to feel overwhelming. Think of it as another way to make sure people searching for interior designers like you can find your work. A little effort here can help grow your client base and ensure steady business over time.
"Focus on creating a name that reflects your brand identity and resonates with your target audience. Additionally, conducting thorough keyword research can help you identify relevant terms to incorporate into your business name or domain, without sacrificing originality." - Adi Avraham, SEO growth specialist at Wix
For more tips, strategies and expert guidance, check out the Wix SEO Hub, your go-to resource for building a site that ranks.
08. Launch and promote your interior design portfolio
Your site is ready, your content is polished and your design reflects your unique style. Now comes the exciting part—launching your website and sharing it with the world.
Before you hit that “publish” button, take a moment to run through a quick website launch checklist to make sure everything is on point. Test all links, try out your contact forms, preview on mobile devices and ensure your images and graphics load beautifully. First impressions are everything, especially when potential clients visit your site for the first time.
Once your site is live, it’s time to focus on visibility. Wondering how to promote your website? Start with the people who already love your work. Share your website link on social media, add it to your bios and attach it to your email signature. Build a client email list so you can send out updates about your latest designs, blog posts or completed projects. Email marketing remains one of the most effective ways to bring people back to your site regularly.
On a budget? No problem. There are plenty of ways to advertise your website for free. Submit it to local business directories or interior design listings, collaborate with fellow designers or industry professionals or create blog posts that draw in traffic through search engines. These simple, grassroots strategies can help get your site the attention it deserves.
Launching your website is just the beginning of your online success. Keep it fresh by updating your portfolio, adding new case studies and optimizing it based on what resonates with your visitors. The more energy you put into your website, the more it will help you grow your brand and bring in dream projects.
Interior design portfolio examples built on Wix
Need a little inspiration? Here’s a look at beautifully crafted interior design portfolio examples made with Wix, from solo designers just starting out to full-service studios with years of experience.
These examples show how flexible the platform is when it comes to expressing your unique design voice—and how strategic a well-built portfolio can be when you’re figuring out how to create an interior design business that stands out online.
Whether you're focused on residential spaces, commercial projects or a niche style, these portfolios demonstrate how to bring your brand and aesthetic to life through smart layout, strong visuals and thoughtful storytelling.
"The most important thing before building a website is good research. Know what you want to do and collect good inspirations that will contribute to your design." - Anna Suntsov, blog and social design team lead at Wix
01. Color Drunk Designs
Atlanta-based Color Drunk Designs offers a vibrant and energetic portfolio that lives up to its name. The website is a masterclass in bold color usage, featuring high-resolution images that showcase the owner’s fearless approach to design. The "Portfolio" section is well-organized, allowing visitors to explore various projects with ease. Additionally, the "Press" page highlights feature in notable publications like House Beautiful and Southern Living, adding credibility and showcasing the firm's industry recognition.
02. Ariella Horowitz Design Group
Ariella Horowitz Design Group’s presents a sophisticated and versatile portfolio that caters to a wide range of design aesthetics. The website, built on Wix, features a clean and intuitive layout, making it easy for visitors to navigate through the "Portfolio," "About Us" and "Contact" sections. Ariella's design philosophy emphasizes customization and attention to detail, which is evident in the diverse range of projects showcased. The inclusion of both interior and exterior designs demonstrates the firm's comprehensive approach to creating cohesive living spaces.
03. Lindsey Brooke Design
Lindsey Brooke Design's website exudes warmth and approachability, reflecting the firm's focus on creating thoughtful and elevated family homes. The "Portfolio" section is rich with high-quality images that highlight the firm's attention to detail and commitment to functionality. Beyond showcasing projects, the website offers insights into the firm's design process, consulting services and even features a curated shop, providing a holistic view of the brand's offerings. This comprehensive approach not only showcases Lindsey's design expertise but also positions the firm as a lifestyle brand.
04. SOIA Design
SOIA Design's website presents a modern and eclectic portfolio that reflects the firm's commitment to creating sophisticated and inviting spaces. The "About" section provides insight into the firm's 12 years of experience and dedication to professionalism. While specific project images are not detailed in the provided information, the firm's emphasis on natural textures, custom furnishings and elegant decor suggests a portfolio rich in thoughtful design elements. The website's clean layout and emphasis on the firm's design philosophy make it a compelling example for designers aiming to convey both style and substance.
05. 22 Interiors
22 Interiors offers a polished and comprehensive portfolio that spans residential, commercial, hospitality and retail projects. The website's "The Work" section is meticulously organized, allowing visitors to explore various project types with ease. Client testimonials featured throughout the site add a personal touch and reinforce the firm's reputation for creativity, professionalism and attention to detail. The inclusion of a "Musings" blog section provides additional value, offering insights into design trends and the firm's creative process. This multifaceted approach positions 22 Interiors as a thought leader in the interior design industry.
The websites featured here were built with Wix and show what’s possible with real, DIY designs. They represent functional, effective and thoughtfully crafted options that help people run their businesses.
How to make an interior design portfolio FAQ
How do I make an interior design portfolio with no experience?
Start with concept projects. Design mock spaces for fictional clients or reimagine existing spaces. Focus on showcasing your creativity and problem-solving skills.
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