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How to start an interior design blog in 6 steps

how to start an interior design blog

Starting an interior design blog is a great opportunity to share your passion, insights, and experiences related to the world of interior design. Whether you're into residential design, commercial spaces, or a mix of both, starting a blog provides a platform to connect with fellow designers and build a strong reputation in the interior design community.

When it comes to starting a business, an interior design blog can be a powerful tool for building an online presence and connecting with your target audience at a personal level. Blogs have evolved from personal diaries to powerful tools for communication, education and business promotion.

If you're considering launching an interior design blog, read on to discover how to start on the right foot.

Why start an interior design blog?

Interior design is a dynamic field, always evolving with new trends and styles. With a blog, you can showcase your portfolio and share insights on various aspects of interior design. By sharing your knowledge and tips, you establish yourself as a thought-leader in the field and inspire others seeking design inspiration.

Starting an interior design blog allows you to share your passion while building a personal brand in a competitive industry. 

A blog also provides a platform to collaborate with fellow professionals. Feature guest posts from other designers or collaborate on projects to showcase different perspectives. This expands your network and opens doors to potential business partnerships.

6 steps to start an interior design blog

Ready to embark on the journey of launching your interior design blog and making a website? Here are 6 steps to guide you through the process.

01. Choose your blogging niche

Selecting the right niche is pivotal in shaping a vibrant and engaging interior design blog. Your chosen blog niche will determine the focus of your content and the audience you aim to captivate. Consider these architecture-related niches and blog examples when choosing your own. 

  • Sustainable interior design: With a growing focus on sustainability and eco-friendly living, this niche is gaining popularity. Share tips, ideas, and products for creating an environmentally-conscious interior space.

  • DIY interior design: For those who love getting creative and hands-on with their decor, this niche can be highly engaging. Share DIY projects, tutorials and budget-friendly ideas for decorating.

  • Interior design for small spaces: Many people struggle with making the most of limited space, making this niche a potential goldmine. Share tips and tricks for maximizing space in small apartments and homes.

  • Seasonal interior design: With the changing seasons comes a change in decor trends and styles. Create content around seasonal decorating, including holiday-themed ideas and winter vs. summer decor comparisons.

  • Interior design for specific rooms: Focus on a particular room in the house, such as the kitchen or bedroom, and provide inspiration and practical advice for designing and decorating that space. 

02. Select a blog maker

Choosing the best blogging platform is paramount in bringing your interior design blog to life online. Opt for a versatile blog maker such as Wix, which provides reliable hosting and advanced security infrastructure. 

The design of your blog— including its color scheme, typography and logo—plays a crucial role in conveying your interior design identity. Choose a platform with a diverse selection of professionally designed blog templates tailored for all blog types.

A captivating blog logo is the cornerstone of your architectural brand. It serves as a visual representation of your blog's essence, leaving a lasting impression on visitors. Use a logo maker to craft a professional logo that embodies your interior design niche.

03. Decide on your interior design blog’s name

Selecting a distinctive blog name and domain name is an important step in establishing brand awareness and building trust among your audience. Pick a name that resonates with your content and values, while your domain should be memorable and reflective of your blog's identity. 

Tip: If you need inspiration, try using a blog name generator.

Some creative interior design blog name options include:





Some examples of interior design business and blog names we love:

Casa Vilora Interiors: An interior design firm specializing in accessible luxury design. The blog is used to provide interior design tips and information to help readers live stylishly.

Scarlet Arrow Interiors: A blog that covers a wide range of topics relating to aesthetics and visionary creativity through storytelling and visuals.

OfCourse Interior Design Academy: A wellness-focused interior design training program. Their blog, The Mindful Home, posts entries that include tips for Interior decorating showcasing the latest trends and traditional designs.

04. Plan, write and publish your blog content

To grow an interior design blog, a robust content strategy is essential. Consider these tips when deciding how to write your blog posts:

  • Blend evergreen and timely topics for diversity.

  • Choose topics aligned with your target audience's interests and needs within the interior design niche.

  • Offer a fresh perspective or a unique take on common interior design subjects to stand out.

  • Address common queries and challenges your readers may encounter in their interior design studies or work.

Consistency is paramount in blog publishing. Establish a regular publishing schedule that aligns with your resources and availability. Whether it's weekly, bi-weekly, or monthly, a predictable schedule retains readers' interest.

Just as important as what your audience wants to read, it’s finding a topic you enjoy writing about. Blogging can be one of the most fun activities you can do, but it can also feel like a chore if you’re not passionate about your content. Turning something you love and know a lot about into blog posts is a great strategy to attract readers: they’ll come for the knowledge, but they’ll stay for your authentic outlook and first-hand experiences.” Hanna Kimelblat, Blogger and Growth Marketing Expert at

Tip: Also include multimedia elements like images, videos and audio clips to enhance reader engagement. Images and visuals break up text, making your content more engaging and shareable.

When crafting blog posts, consider:

  • Blog format: Use short paragraphs, bullet points, and subheadings for readability.

  • Blog post checklist: Review for grammar, clarity, and accuracy. Ensure your blog has well-structured content that adds value.

  • Ideal blog post length: Aim for a balance between comprehensive content and reader attention, typically ranging from 1,000 to 2,000 words. 

  • Compelling blog titles: Create attention-grabbing blog titles that accurately reflect content and pique readers' curiosity.

You might also want to think about using AI to write blog posts and how an ai content generator can help you with that.

05. Promote your interior design blog

Promoting a blog effectively is crucial to reaching a wider audience and building a loyal readership in the blogosphere. You’ll need to use various blog distribution strategies in order to enhance the visibility of your interior design blog. Check out some tried and trusted ways to promote a blog below.

  • Search engine optimization (SEO): Optimize your blog posts for search engines by using relevant keywords, meta descriptions and image alt text. Blog SEO strategies are a great way to build organic traffic to your blog.

  • Social media marketing: Share and promote your blog posts on platforms like Instagram, Pinterest and Twitter. Social media marketing can be both organic and paid. Utilize visually appealing images, engaging captions, and relevant hashtags to attract readers.

  • Email marketing: Build an email subscriber list and send newsletters featuring your latest interior design blog content. This keeps your readers engaged and informed.

  • Guest blogging: Collaborate with other interior design bloggers or brands by contributing guest posts. This introduces your blog to new audiences and establishes your authority. You can also write for their blogs and include links back to your blog.

In order to gauge how effective your blog promotion strategies are, consider looking into web analytics tools like Google Analytics or Wix Analytics and popular blogging tools. These can help you understand where your blog traffic is coming from, which channels your content is most popular on, and which content seems to resonate with readers the most. 

You can then enjoy an easier time planning future content and choosing the most effective distribution channels for you. If basic SEO optimizations bring you reasonable organic traffic from search engines, you might want to double down on an SEO strategy.

06. Monetize your interior design blog

Monetizing your blog can transform your passion into a source of income. Several popular strategies allow you to make money blogging while also providing valuable content and support to your readers. Explore these avenues and consider how they can align with your blog's focus:

  • Affiliate marketing: You can decide to promote products or services relevant to your interior design blog's niche. Insert affiliate links into your content, and when readers make purchases through your links, you earn a commission. Incorporate genuine product recommendations to build trust with your audience.

  • Display ads: You can integrate display ads from networks like Google AdSense into your blog and earn money based on the number of impressions or clicks these ads receive. Ensure that your ads are unobtrusive and don't compromise the user experience.

  • Premium subscription content or online courses: Another option is to offer exclusive interior design resources, tutorials and insights to your subscribers. This can include providing in-depth tutorials on design principles, hosting online courses and monetizing guides on interior design trends and best practices based on your own experience and business. 

Is blogging still worth it? Read more with our take on blogging's current and future relevance.

How to start an interior design blog FAQ

Do I need technical skills to start an interior design blog?

No, with a website builder like Wix, you can create, start, promote, and monetize a blog without any technical or coding knowledge.

How often should I publish new blog posts?

How do I stay motivated to consistently blog?

Other types of blogs to consider starting:

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