I get asked the same question at every event. “Avishai, honestly, should I be worried about AI?”

I like this question because my answer surprises people. This is an exciting time. It might even be a great time, and I think some people are missing the opportunities ahead. Let me explain why, and then let me show you what we built, because I've been waiting a long time to talk about it.

What's actually happening

Nobody knows exactly how the next five years will play out, but I've been close to this for a long time, and a few things have become very clear to me.

AI made the easy part easier. Generating a decent page used to be a big chunk of the work, and now it's the first ten minutes. Everything that comes after, understanding the business, making the decisions the client doesn't know need making, building something that keeps working, is judgment, and judgment was always the part clients were really paying for.

I believe there will always be a need for professionals. But the opportunity is changing. It’s moving beyond building a business’s website to building and managing more of what the business actually does.

A website is no longer just a place to present a business. It can be part of the system that helps the business attract customers, answer their questions, manage bookings, run campaigns and make better decisions. With AI, you can build tools and agents that take on more of this work. For example, you could create an agent that continuously analyzes a client’s marketing performance, generates new landing pages based on what’s working and helps optimize them over time.

Your role as a partner is changing too. Your value won’t come only from the site you deliver, but from the edge you help your clients gain and the business capabilities you help them build. As the software a business relies on becomes more valuable, I believe the value of the professionals who build, connect and manage it will grow too. AI can help you do more for each client, take on more work and grow your business beyond web creation.

That’s the opportunity, and it calls for new tools. We built Studio Two to help you make that transition: to create with greater speed and flexibility, and to build on a foundation that can extend into how a business operates. The goal isn’t to replace professional judgment. It’s to give you more ways to put it to work.

Studio Two

Studio Two took a lot longer than we anticipated because we did not want a new version of the old idea. We wanted a product with the full power of the visual editor you expect from Wix and an open platform that lets you use your own AI tools and bring your work into your project. We wanted to give you the flexibility you need today, with the speed of AI and the freedom of code, without the fragility of vibe-coding tools where fixing one thing can break two others. Nobody had built that, and we had to rebuild our foundation to do it.

Studio Two is the deepest visual editor we have ever built, with everything you've been asking for: auto-responsiveness that just works, a real design system with variables and site-wide styles, advanced animations, an infinite canvas and keyboard-first workflows that feel like the design tools you already use. But three ideas matter more than any feature list.

Hands, code and AI work together, all the time. Drag a button onto the page and it lands exactly where you put it. Open the code view and work in standard code. And Aria, far more agentic than anything you've used from us before, works across both, generating design and code, building components, connecting them to live data and creating real functionality for a store or a booking flow. You can even teach it your own skills so it builds the way you build. You never have to choose a mode.

It’s truly open. Work on a project in Claude, Codex or whatever AI tool you prefer, and bring it back. The same goes for individual components: if something you need isn't natively available in Studio Two, build it on an external platform and import it, so you're never limited by a fixed component library. Start from an existing site's content and have Aria create something new from it. Separately, everything in Wix is exposed through MCP, so any agent can work with it, and enterprise projects can be deployed outside Wix. I've wanted this for years, because I want you to choose Wix because it’s the best place to build, not because it’s hard to leave.

You can move between professional and DIY editing. Studio Two and Wix Harmony share the same underlying document. That means you can open and work on a site in either editor. You can build a site in Studio Two and, when it’s ready, hand it over to a client who can manage it in Harmony. Or, if a business starts with Harmony and later needs more advanced capabilities, you can open that same site in Studio Two and take it further.

Extend our business solutions instead of working around them. Stores, bookings, payments and CRM are now built from the same components as everything else. Drag a price element onto a product page and it binds to the real product data. Build your own checkout or booking flow, visually or in code, and it works with everything underneath. The wall you used to hit is gone.

All of it runs on the infrastructure that already serves hundreds of millions of sites, so security, performance, payments, SEO and GEO are taken care of while you spend your time on the part clients actually pay for.

A few examples of what you can do now

Redesign a site, then keep building on it. An architecture firm comes to you with a flat, outdated site. You bring its content into Studio Two through Claude and ask Aria to create a new design. Then you refine it with motion, a design system and a custom 3D component. What might have taken weeks can take a day. You can hand the site over in Content Mode so the firm can update its portfolio without changing the design.

Go beyond the website. Once the new site is live, you can build an agent that monitors the firm’s marketing performance and creates landing pages based on what’s working. Connect it to Symphony by Wix, our multi-agent platform for businesses, and use it to run campaigns, handle incoming calls and prepare updates for the business owner. You’re no longer just building the firm’s website. You’re helping it manage and grow its digital business.

Your existing projects don’t change. Studio and the current editors will continue alongside Studio Two, and you can move over at whatever pace works for you.

I’m excited

You should be excited too. Your profession is going through a revolution, and revolutions are good for the people who show up with the right tools. Studio Two is what we built for this moment, and I can't wait to see what you do with it.