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To our users, my thoughts on AI: past, present and future

Avishai Abrahami's Thoughts About AI: Past, Present and Future

Wix and AI go way back to 2016, when we launched Artificial Design Intelligence (ADI), our first AI website builder. Since then, we've continued advancing our offerings to enable you to grow your business and succeed, leveraging the many opportunities AI brings.

We’re turning the corner on something amazing, and we’re only at the beginning of how AI will transform Wix and the website-building experience. There are a lot of fantastic things you should expect to see released in the next year.

Today, I'd like to highlight a suite of AI-powered capabilities that are already integrated into the Wix platform, many of which you probably already use. I also want to give you a glimpse into upcoming releases that will be available to you soon. Let's dig in.

Available now:

Coming soon:

Here are Wix's AI features you can use today

ChatGPT can help you generate remarkable content

Many of us use ChatGPT on a daily basis. Today, OpenAI’s ChatGPT is available inside Wix; we call it the AI Text Creator. We combined Wix’s deep knowledge of site creation with ChatGPT to give you the ability to generate high-quality content.

I’ve tried it on a few websites, and I love it. It helped me create excellent content within minutes.

If you want to create a new website and you need content for all of the pages, including inner pages, you can use ChatGPT with our AI Template Text Creator.

You provide a brief description of the website you want to create, and ChatGPT will create the text and content for the entire site. The tool will even make sure the text and the design are working well together.

Now that you know you can use ChatGPT within the Wix Editor, I’m really excited to tell you that, with the power of modern AI, you can use it not only for text but also to enhance your designs.

The first design tool I want to share seamlessly helps you change your sections layout. The Alternative Layouts tool gives you the ability to redesign parts of your website in a single click.

High-quality images are an essential part of what makes a website look professional. Our suite of AI-powered image editing tools is designed to help you improve the visually significant attributes of your images.

With the AI Image Creator, simply describe the image you want and a unique image will be generated for you.

You can use the Auto Background Removal and Auto Enhance tools to refine your photos and upgrade their quality to match the look and feel you seek for your website.

Another exciting feature is the Auto-Generated Trailer tool that quickly transforms video files into professional-looking trailers.

You can use AI eCommerce features to optimize your business

Product Descriptions make it simple to describe your eCommerce products almost instantly. Personally, I found it very useful. If you sell products, I highly recommend giving it a try.

You can use Product Recommendations to target your customers with relevant products for them to buy. It is more traditional AI, but it does improve sales, mostly for stores with many products.

With our AI Domain Generator, you can choose the perfect name for your brand from different options of unique, catchy and relevant domain names.

All of the above are some of my favorite AI features that are available on Wix today.

Now I want to share with you our future, soon-to-be-released AI features.

Something big is coming your way

It seems only natural that you should be able to write a prompt on Wix to create a complete, full-blown website.

That’s why I’m thrilled to reveal one of the most anticipated products at Wix, the AI website builder, which is truly the next generation of website creation.

You are given a prompt to input the website’s intent, ChatGPT generates the text while we generate the website design and images.

What makes it groundbreaking is that it is not a template. In fact, it’s a unique website designed and tailor-made for you, according to your needs, generated with AI and advanced algorithms. The design and layout are completely fitted to the site’s content.

It doesn't stop here. When you want to edit your site, you can prompt the tool to make high-quality changes.

And of course, it integrates with our business applications including Stores, Bookings, Restaurants, Events and more. I know this sounds like magic and too good to be true for it to be this easy, but I promise this AI website builder will soon be a reality.

AI Page and Section Creator

If you already have a website, adding a page or a section will be so much faster. All you have to do is describe what you want and the page or section will be created for you with the layout, design and text.

Object Eraser

With this tool you can seamlessly extract subjects from images and manipulate them.

AI Assistant for managing your business

We are now working on a new AI Assistant tool. It will suggest improvements for your website and create strategies based on personalized analytics and site trends. The best thing is that it will help you with your day-to-day tasks to take your business to the next level. I truly enjoy this product and that it will help you boost your business.

My final thoughts

AI has been and will continue to be a core part of Wix, and it will make our platform even better for you. The current AI revolution is just the beginning, and in the next few years, you will see that the new AI technologies will bring many opportunities to make your website and business better. At Wix, we are fully committed to bringing you fully-integrated innovations with an excellent user interface experience.

I am very excited about the future and all the value that this new technology can bring to you, our customers.


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