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Small Business Tips \ SEP 13th 2017

How to (Easily) Create A Great Logo That Clients Will Love

Once you’ve decided to launch your business, there are a few essentials you’ll need in order to position yourself as a professional company with a strong online presence. While there are many elements that go into building your brand’s visual identity, one of the most important aspects is your logo. A small yet powerful part of your brand’s DNA, you may say your logo is the King (or Queen) of your brand’s guidelines. It’s a competitive world out there, so how exactly do you stand out from a sea of competitors?  You see us coming.

Once you’ve created your stunning Wix website, you’re ready to shift your attention to your logo, and we’re here to help you out.

We’ve compiled an ‘all you need to know about logos’ guide that covers the importance of this branding element, the best practices to follow and a list of online tools that will show you how to design your own!

Let’s get down to business >>

So what makes a good great logo?

By definition it needs to be:

  • Simple: The phrase, “less is more” has never been more fitting.
  • Versatile: You’ll want a logo that looks good no matter where it’s placed.
  • Timeless: Ask yourself, “Will this still look good in 10 years?”
  • Aligned: The font, colors and design should all align with your branding guidelines. Think of your logo as a visual representation of your brand.
  • Unique & Memorable: A great logo embodies unique elements without being overdrawn or too complicated.

How to create a logo - Wix In the same way website creation has shifted from being an exclusive (and expensive) ordeal, the same can be said for logo design. Unlike in the past where businesses paid big bucks to hire a design agency to create a logo, it’s become more apparent that individuals can construct their very own thanks to a plethora of online tools. While these platforms are pretty easy to navigate, you’ll want to make sure you are on the right path when it comes to the best practices for designing your logo. Here’s how to get started:

Do your research

The best way to discover what you want for your own logo is to understand what’s already out there. Gather some examples of existing logos you like; it could be certain elements that you like within the logo or the logo as a whole. While you’re at it, take note of logos you don’t like – stop and give some thought as to WHY you don’t like it. Eliminating ideas will help keep you on track to your unique creation. We’re not suggesting to copy anyone (that’s not cool, dude) but using other logos as inspiration is a highly effective way to produce an awesome logo of your own. Oh, and we warmly recommend keeping an eye on the hottest logo trends out there. 

Select your colors and fonts

The colors and fonts you select need to be in line with your brand’s identity. Keep in mind that certain colors evoke specific emotions within people. For example, blue emanates a feeling of being trustworthy, dependable and professional (think of the largest social networks). White gives a sense of simplicity, clarity and purity (think of the Apple logo). With that in mind, you can begin to think of which color scheme you want to go with.

Moving on to fonts: designers have often compared font choice to choosing an outfit to wear. Generally, you choose outfits that are appropriate for an occasion and that correctly represent your style and personality. Well, the same goes for your choice of font. Your font needs to (correctly) communicate the qualities of your brand. After that, make sure your selection is versatile and readable. If you’re feeling risky, you can combine different types of fonts, but make sure they complement one another. Play around with the pairing until you find a duo that’s just as perfect as Sandy and Danny.

Sketch your ideas on paper

Before you get started on digitally creating your masterpiece, it’s a good idea to roughly sketch out your ideas. Relax, no need to get all self-conscious about your stick figure drawings, the idea is just to get an understanding of your thoughts on paper. It’s much easier to start designing your logo once you already have a rough sketch and an understanding of what elements do or do not work well together.

Design your logo with efficient tools

It’s time! You can now start creating your logo. Once you’ve got a good sense of what you want it to look like, you can take to your online tool of choice. Overwhelmed with options? Only because we love you, we’ve broken down the pros and cons of the top online platforms to create a logo.

Wix.com

We’ll start off with yours truly, the Wix Editor has an array of options just waiting to be utilized in the ‘Shapes and Lines’ category. Use these geometrical shapes as the foundation of your logo, combine that with some unique fonts and a color scheme that fits within your brand guideline and you can whip up a pretty cool logo in no time.

Pro Tip: You can group all the elements of your logo together so they stay in the spacing you intended.

How to create a logo in the Wix Editor

Online Logo Maker

Online Logo Maker breaks up the process of building your logo into just a couple of easy steps. First, add your text followed by a symbol. Once you’ve inserted the basics, easily customize the text font and color (they’ve got a great variety). After you’re done, ‘save’ and download your masterpiece. The best part? Your project will be always available for editing in the “Account page.” Plus, it’s totally free! It’s a great option if you’re looking for something very basic and quick to create.

Creating a logo using "Online Logo Maker"

Logo Genie

Looking for a quick yet diverse solution? Logo Genie is just what you need. All you have to do is enter your businesses name, select the category of your industry, and voila! A screen full of options that all relate to your field. Select the one that you want and continue to customize the colors and size. This is the perfect solution for a new biz that doesn’t want to spend a whole lot of money right away, but still wants to look professional online.

Create a logo using "Logo Genie"

Logojoy

This generator combines the best of the two options above. Start off by writing your company name, then choose five logos to serve as inspiration, next pick your color scheme and then ta – da! You’ve got some awesome logo options to choose from. Why we like it? Logojoy uses Artificial Intelligence, giving you enough options without being too restricting and plain as it is with Online Logo Maker. But, there is one catch: this one isn’t free – but it won’t break the bank.

Create a logo using "Logojoy"

Feeling inspired? Discover the power of the Wix website builder today!

By Taira Sabo
Community and Social Media Manager, Wix About the Wix Blog

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