• Q2 bookings of $569 million, up 12% y/y, and revenue of $563 million, up 15% y/y, driven by strong Base44 performance and continued core Wix growth

• Base44 becomes first app-creation platform to launch proprietary LLM - Base 1

  • Provides greater direct control over the largest cost driver in AI-native businesses, compute and inference spend

  • Expect Base44 to achieve ~60% non-GAAP gross margin in 2H, a significant improvement from near-zero non-GAAP gross margin entering the year

Wix today reported financial results for second quarter 2026. In addition, the Company provided its outlook for the third quarter and reiterated expectations for the full year 2026. Please visit the Wix Investor Relations website at https://investors.wix.com to view the Q2'26 Shareholder Update and other materials. 

"We are continuing to invest in Wix Harmony as well as Base44,” said Avishai Abrahami, Co-Founder and CEO of Wix. “We believe that in the long term, this strategy will position us to capture value in an evolving market. With the launch of Base 1, Base44's proprietary LLM, and the release of Wix Harmony's own model earlier this year, we're also developing a portfolio of purpose-built models that give us greater control and faster iteration. The Harmony model allowed us to expand quickly without additional cost, and now we’re already seeing the results in Base44, where improving margins demonstrate the underlying strength of the business model. The combination of these engines is powerful and we believe it creates a significant competitive advantage for Wix in the coming years.”

“The deployment of Base 1 marks a turning point in lowering our AI inference and compute costs,” said Lior Shemesh, CFO at Wix. “With this unit-economic breakthrough, we expect our AI costs to decrease significantly going forward. We now expect non-GAAP gross margin for Base44 to be approximately 60% in the second half of the year, a meaningful improvement from the near-zero non-GAAP gross margin entering this year. This lower cost structure is expected to improve our long-term profitability profile. Supported by this clear operational runway, we are increasing our TROI target for Base44, allowing us to more aggressively lean into our marketing efforts in the second half of the year. We believe this will enable us to attack the massive market opportunity ahead and drive growth for our shareholders over the long term.”

The full earnings press release can be read here: https://www.globenewswire.com/news-release/2026/08/04/3338018/0/en/wix-reports-second-quarter-2026-results.html