How to Make a Website in 2021

Making your own website lets you share your ideas, build a brand and grow your business. Follow this step-by-step guide to create, manage and develop your professional online presence.

Written by: Margot Touitou      Last updated: 28.6.2020

How to Build a Website From Scratch

Learn how to set up a website in a few simple steps.

  1. Choose a hosting plan. Make your site available online with free hosting on servers that display your site on the internet.

  2. Pick a domain name. Add credibility with a professional domain name. For example "".

  3. Select a customizable template. Get the features you need built right into each website template.

  4. Use drag and drop design to customize your site. Add images, text, video, animations and more.

  5. Add professional tools to manage your business. Connect with customers, automate workflows and grow your brand.

  6. Publish your site and go live. Share your site with the world so it’s visible online.

Getting Started: Important Things to Consider When Setting up a Website


Choose a Secure
Website Hosting Plan

Pick a Name
for Your Business

Get the Best Domain
Name for Your Brand

Get a Professional
Business Email Address

Design Your Own Logo

Congratulations on the decision to make your own website.
Now that you’re ready to begin, one of the first essential steps is to choose a web hosting service provider. But what is web hosting and how exactly does it work?

When you create a website, all of the content including images and text is stored on a server. Those servers display your website whenever a visitor types the URL into their browser. Some website building platforms offer free web hosting, while others require you to purchase your own hosting plan before you publish your site.

Choose a hosting plan with secure servers that encrypt confidential information provided by your site visitors. Not only do secure servers protect confidentiality, they also provide a stable network on which your site can run.


If you anticipate that your site will receive a lot of traffic or contain a lot of content such as videos, you may need more storage and bandwidth. Additional bandwidth makes it easy for your visitors to stream and download your content, plus more storage means more space for your images, videos, music and files. With Wix, you get free, secure hosting as soon as you publish your website.

What’s in a name? The name of your business expresses who you are and grabs people’s attention. After all, it’s the first thing that people learn about your brand, so picking the right name is essential. To come up with the perfect name, start by using 3-5 words to describe your brand and your values. Remember to keep the name easy to spell and pronounce. You can even use a business name generator to help you come up with one that’s perfect for you.

Once you’ve selected a business name and hosting plan, it’s time to choose a domain name for your site. Think of a domain name as the address of your website. In order for your site to be published, it needs a unique virtual address, e.g.


When you’re choosing a domain name it’s important to choose one that is concise, easy to type, memorable and professional. For even more tips on how to choose the right domain name, check out the Wix Blog.


A personalized domain name makes it easier for visitors to find your site online while making your brand look credible and professional. Getting a domain name is a key step to setting up a website and creating a complete online presence.


First, select a domain name for your business. This can be something like “”. Once you’ve chosen one, search to see if it's available. If not, don’t worry. You can try adding a different domain extension such as “.net” or choose another one and make it yours.


Once you’ve chosen a domain name, you need to register and buy it with a registrar. Registering a domain name reserves the domain on the internet for a certain period of time, usually one year. You only need to renew it when you are notified that it’s about to expire.


A personalized domain name instantly makes your site look professional. It adds credibility to your brand and helps visitors find you online.

A business email address such as makes a great professional impression and lets customers know  they’re communicating with the right person when they reach out to you. If you work as part of a team, you can give each individual their own email address as well. Here are a few examples you can start with:

Just like a business name, a logo is an essential symbol in your company’s branding and conveys your vision to anyone who sees it. A strong logo grabs attention, makes a strong impression and sets you apart. Thanks to Wix Logo Maker, you don’t need to be a professional designer to make one. Just answer a few questions about your brand and personal style and you can get a logo that’s right for you. 

Building and Editing Your Website

With the essentials in place, you’re now ready to build your website with true creative freedom. Once you’ve chosen a hosting plan, domain and template, it’s time to build and edit your website. Whether you’re a beginner or a seasoned pro, there’s a solution for you.

Artificial Design Intelligence

When creating a new website with Wix, you can use Artificial Design Intelligence (ADI) to create a one-of-a-kind site. This option is great for beginners or anyone who needs to create a website quickly. Answer a few questions and get a fully customizable site complete with images, text and the business solutions you need. Plus, there are dozens of design themes to choose from so you can easily change the look of your site whenever you want.

Website Editor

Whether you build your website from scratch or with a template, you’ll use a website editor to add content and make changes. With the right website editor, you can customize all the elements and pages exactly how you want. You can also integrate website design features like animation, hover boxes, scroll effects and video backgrounds to really bring it to life.

Velo by Wix

Take full control of your website’s functionality with comprehensive code and development. Add your own code with JavaScript and Corvid APIs, set up databases and showcase your content using repeating layouts or dynamic pages. Make your site more engaging by adding custom interactions to page elements.


How to Make a Website That Sets You Apart

Your website defines your style and serves as an extension of you and your brand. It’s also one of the first things visitors will notice when they reach your site. In fact, 48% of people cited a website’s design as the number one factor in deciding the credibility of a business. It only takes a few seconds for visitors to form an opinion about your website and determine whether they’ll stay or leave. Distinguish your website from everyone else’s by adding professional looking fonts, images, videos and powerful website design features to make a lasting impression.

Customize Your Site with Drag and Drop

When you use the Wix website builder, you get total design freedom. Drag and drop elements to customize your website exactly the way you want. You can even hire a professional web designer to assist you and give you expert tips on how to make a website.

Grab Audience Attention with Design Effects

Wow your visitors with design features that bring your site to life. By adding 3D parallax effects, animation, hover boxes, transparent videos and more, you can really stand out online. Not only will your site look up-to-date with modern design trends, you’ll also give visitors a cutting-edge visual experience which keeps them engaged whenever they visit your site. 

Display Your Images and Video

Showcase your images and videos with high quality media galleries. In addition, when you create a website with Wix you get free, unrestricted access to a library of millions of high resolution images and exclusive videos. You can further edit, adjust, resize and apply filters to enrich your imagery.

Make Your Website’s Design Mobile-Friendly

Your site needs to look great when your visitors view it on their phones. After all, 57% of internet users say they won’t recommend a business with a poorly designed mobile website. Every Wix site comes with a mobile optimized version. You can further customize the way it looks on mobile by dragging and dropping elements, cropping images, and adjusting layouts without impacting your site’s desktop version.


Templates Created by Professional Designers

Now that you understand the importance of web design, you can choose a template created by a professional designer with the essential features you need built right in.


Selecting a template is the first step in designing your website, so it’s important to find the perfect one for your needs. When selecting, first consider the purpose of your website. Whether you’re a small business owner who wants to open an online store or a web designer looking to showcase your work with a professional portfolio, there’s a dedicated template for you. Simply select the category that suits your objective and pick the one you love. The best part? No matter which one you choose, you can add, remove and customize anything the way you want. For inspiration, explore Wix website examples.


Content Creation Tips

Add Content to Your Website

Once your design is in place, you can add even more personality to your website with content. This is a chance to show your visitors exactly who you are and what your site is about. Homepages, “About” pages, testimonials and blog posts are a great way to showcase your brand identity and hook your audience. 

Tell Your Story with an “About” Page

A great place to start managing your site’s content is by adding an “About” page. This is one of the most fundamental pages on your site and serves as an opportunity for you to introduce yourself to your audience. Use this section to tell your story and create a sense of authenticity, but remember to keep it straightforward and honest.

Use Customer Testimonials to Build Trust

Nothing compliments a solid “About” page better than customer testimonials.
A testimonials section builds trust between you and your customers and is important to the success of your business. They give your customers a chance to tell their story and are a wonderful opportunity for new visitors to get to know more about your brand. 

Optimize Content for Mobile

Your content should be easy for visitors to read on their phones and tablets. After all, 52% of all internet traffic comes from mobile devices. Therefore, adjusting the font sizes and content length to fit these devices is essential.

Create an Easy Navigation Experience

A site that is easy to navigate makes it easier for visitors to find what they’re looking for. It also keeps your audience engaged longer and makes it easier for search engines to crawl your pages. This can have a noticeable impact on your site’s ability to rank well on search engines like Google. In terms of user experience, your website’s design and navigation should be intuitive. 

How to Make a Website Accessible

Web accessibility enables people with disabilities to find their way around your site and understand your content. Turning on accessible capabilities and visual indicators lets visitors track where they are on your site. In addition, adding alt text to describe an image, photograph, chart or any other picture on a website allows assistive technologies to read the images and provide a description to users with visual impairments. Many Wix templates have web accessibility built right.

Your website should be loaded with useful content, be easy to navigate and aesthetically pleasing.

Melanie Vendette, Certified Wix Partner, Founder of 500 Square Designs


Professional Tools to Grow Your Business

Now that the essential branding pieces are in place, you’re really ready to begin to grow your business. It’s time to add the professional tools you’ll need to manage your business online.


Create Your Online Store

Want to sell online? Adding an online store to your website is a great place to start. Fully customize it to match your brand and showcase your merchandise with beautiful product galleries. Easily set up your online storefront any way you want, add all the products you want to sell and get paid online.

Build Blog Posts
and Share Expertise

A blog is one of the most powerful ways to get more visitors to your site and share your knowledge and expertise. When building your blog, you can select layouts that let visitors easily discover your posts and share them in a click. You can also invite readers to join your blog, create member profiles, like and follow posts, comment with images and videos, and even become contributing writers. In addition, updating your blog with fresh content regularly means you’re more likely to rank higher on search engines like Google, which brings more traffic to your site. You can learn more about how to build a content strategy for your blog in this guide.

Get Booked for Your Services

With an online booking system you can showcase all your services, take bookings and get paid right on your site. Adding an online booking system also lets you engage with customers, run your business and attract new clients.

Get Found Online

It’s time to let people find you online. That’s where SEO comes in. Search engine optimization is all about increasing the quantity and quality of visitors to your website.

Help Your Site Get Found on Google:

Pick Your Keywords

When beginning the SEO process, think of keywords that define your business and brand. These should be words that people would enter into a search engine like Google in order to find a business like yours. For example, if you run a tourism business in New York City, you’d use keywords like travel, New York City, and tours.

Follow a Personalized Plan

When you create a Wix website, you get a personalized SEO plan that outlines all the steps you need to take in order to be ready for search engines. You’ll get explanations on why each step is important and how you can implement them.

Get Your Website Indexed

Ranking high in the search results can take time, but once your site is indexed by Google, you can track your achievements to better understand the insights.


For even more help with your SEO, you can hire a professional Wix Partner to help you continue to achieve success.

WIX SEO tools will help you rank higher and will grow your search engine visibility. With instant Google indexing your site gets listed in under 30 seconds and starts appearing in search results.

Rebecca Shellhamer, Web Designer & Wix Expert

Make Your Mark Online

Publish Your Creation

You’re now ready to publish your site and go live! Once you click “Publish” you’ll get a link to your new, live website. This is the link that anyone can use to visit your site.

Modify Your Site as You Grow

Now that your site is published, it’s only the beginning. You can always make changes to your site and add new features as you continue to grow. 

Share Your Website to Social

Let everyone in your network know about your new site. Share it on social media channels like Facebook, Instagram, Twitter, Pinterest and more to grow a following.


Monitoring Your Success Using Analytics

You’ve published your website and have gone live! Now you can begin analyzing your site’s performance to learn valuable insights that help you continue to grow and manage your business. There are loads of tools that you can use to optimize your online strategy to get the most out of your new site.

Adding Google Analytics to Your Site

Google Analytics allows you to track information including the number of visitors and page views, where visitors come from, how long they stay, what keywords they are using to find your site, and more!

Regularly monitoring your site’s analytics enables you to use important data to optimize your marketing strategy and help your business grow.

It’s Time to Create a Professional Website You’ll Be Proud Of

Discover the platform that gives you the freedom to create, design, manage and develop your web presence exactly the way you want.


Get More Expert Tips for Your Website

Additional Tools

Check out these additional tools and resources to help you build and manage your website.

  1. Manage your work, meet deadlines and collaborate with teammates using

  2. Keep track of up to 10 social media profiles with the help of eClincher.

  3. Use Google Analytics to measure and analyze valuable data about your website.

  4. Share important updates and instantly message your teammates on Slack.

  5. Organize all your team’s content and store your files with Dropbox.