Realtor website example built around services, content and community
PropertySavvyMN is Kerri DeBaere's Woodbury, Minnesota real estate site, focused on buyers and sellers navigating life transitions, downsizing, luxury moves and strategic home sales across the East Metro. The homepage pairs featured property images with sections for luxury home sales, downsizing, strategic marketing and real estate consultation.
The site goes beyond a traditional property-focused layout with a Book Online page offering six appointment types, a blog organized into four categories, the Savvy Home Collective group and a members area. Its homepage also promotes a Home Strategy Session and the Woodbury Expo.
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Real estate website design
The visual system is built around an off-white measured at rgb(248,249,250) with a deep navy at rgb(0,35,74) as the dominant contrasting color, using Helvetica throughout. The homepage combines large property photography with spacious text sections and clear action points such as Start Here, RSVP, Details and Contact Us.
The structure gives important functions their own destinations rather than hiding everything on one page. Book Online contains service scheduling, Blog contains categorized articles, Groups contains the Savvy Home Collective community and Members provides a separate member area, while the homepage still holds the core story together.
The agent behind the Woodbury real estate website
DeBaere presents her work around senior relocation, downsizing, luxury real estate and personalized home-selling support. Her About section identifies her as a Senior Real Estate Specialist and a luxury market certified realtor.
The blog carries that focus with articles such as senior home downsizing tips, senior relocation specialists and mastering the art of selling luxury homes, while the Book Online page offers a ninety-minute senior relocation appointment alongside buyer consultation, listing appointment, luxury home sale, market consultation and open house services.
Who this website is a good example for
Realtors building a service-led site. The Book Online page turns six specific services into clear appointment options, including buyer consultation, listing appointment, luxury home sale, market consultation, open house and senior relocation.
Realtors creating content for downsizers and their families. The blog has a dedicated Downsizing Made Simple category plus articles such as senior home downsizing tips, a practical guide to simplifying your move and how senior relocation services can help navigate life's transitions.
Realtors building a local community around real estate. The Savvy Home Collective group has its own feed with search, a suggested group, join functionality and posting, while the homepage promotes in-person community activity through the Woodbury Expo.
Real estate website design ideas
Turn consultations into clear booking choices. Each service is named, its duration shown, and either Book Now or Request to Book provided, which makes the next step obvious for every appointment type.
Give different content interests their own categories. Market Trends and Tips, Downsizing Made Simple, Luxury Living Insights and Selling Strategy let visitors move directly to the subject most relevant to them.
Connect articles to a real community. A post about creating a cozy online community introduces the Savvy Home Collective as a space for questions, ideas and connections, then the Groups page gives that concept a dedicated group with join and posting functions.
Use events as another reason to return. The homepage includes an expo event with its location, date and time and a specific invitation for local homeowners, businesses and community members to ask real estate questions and discuss buying, selling, downsizing or planning a move.
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